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Globe Life Field Update

Globe Life Field Update

GLOBE LIFE FIELD UPDATE

ROB MATWICK RANGERS CLUBHOUSE

GLOBE LIFE FIELD ARTWORK HOME

Globe Life Field will make Rangers fans feel at home. A place built just for them, their team, and their passion for the Rangers.

First impressions matter. And this is a showstopper. This is our Mount Rushmore.

Sculpted jerseys by Eyecon Studios. Custom displays by Martin & Martin. Concept by O&H Brand Design.

Brad Olham’s “No Place Like Home”.

Celebrates Texas and allows us to lay claim to the state. HOME TEAM

This is the home of the . While Globe Life Park was more of a celebration of and Texas, Globe Life Field recognizes the life stages of our brand by celebrating the heritage and personality of our beloved team.

Arlington timeline celebrating our first home. Globe Life Park celebrating the ballparks greatest moments and unique facts.

Not pictured: Birth of the Rangers Timeline HOME TEAM

Multi-level graphics bring the “larger-than-life” personalities and stars who embody the home team to life…in a large way. COLLECTOR OF PAST MEMORIES…

As a home, Globe Life Field displays and collects memories. These serve as emotional touchpoints for fans, enabling them to reconnect with their personal Rangers stories and their Rangers heroes.

Graphics and original artwork celebrating and his 5,000th K – a living legend. Our Babe Ruth.

Original artwork titled “Shattered” by Brad Oldham. …CREATOR OF FUTURE MEMORIES.

And because Globe Life Field is a gathering place for families, friends, generations — all who have come to share an experience — we will have opportunities to create and capture memories while celebrating those “we” moments the ballpark encourages.

Home to our jerseys…and what will undoubtedly be the most popular selfie spot.

Original artwork titled “The Time Honored Home Team” by Tex Moton. HOMETOWN

To make fans feel even more at home, Globe Life Field reflects the distinct local communities our fans are from. . Fort Worth. Arlington. These are the cities that support our team – and that our team plays for and represents.

Playful time bending tribute to our hometown.

Original artwork titled “Living the Dream” by Kyle Steed.

Stunning and eyepopping homage to the West and to the best fans in baseball.

Original artwork titled “Toward Home” (top) and “Take Me Out to the Ball Game, Take Me Out to the Crowd” by Ariel Davis. GRADUATIONS GRADUATIONS GRADUATIONS GRADUATIONS

WHISKEY MYERS CONCERT – 6/5/20 WHISKEY MYERS CONCERT – 6/5/20 WHISKEY MYERS CONCERT – 6/5/20 WHISKEY MYERS CONCERT – 6/5/20 PAT GREEN CONCERT –6/6/20 PAT GREEN CONCERT –6/6/20 PAT GREEN CONCERT –6/6/20 JOSH ABBOTT BAND & KEVIN FOWLER –6/7/20 JOSH ABBOTT BAND & KEVIN FOWLER –6/7/20 TEXAS RANGERS FOUNDATION EVENTS

31 TOGETHER WE GIVE CONCERT – 9/3/20 TOGETHER WE GIVE CONCERT – 9/3/20 TOGETHER WE GIVE CONCERT – 9/3/20 VOTER REGISTRATION – 9/25/20 INTERNATIONAL SPOTLIGHT GLOBE LIFE FIELD HOSTS 2020 SOCIAL MEDIA & NATIONAL EXPOSURE SOCIAL MEDIA METRICS (IMPRESSIONS FROM @ GLOBELIFEFIELD AND@ RANGERS (GLF CENTRICPOSTS)

@GlobeLifeField Social Impressions (9-15-10/30) : 2.4M (+271%) Facebook: 971,000 (+5%; previous period skewed by massive engagement with NFR announcement on 9/9) IG: 606,000 (+1056%)

@Rangers (GLF-Centric Posts) Social Impressions (9/15-10/30) Twitter: 1.1M (+14%) Facebook: 948,500 (+7%) IG: 615,000 (+12%) SOCIAL MEDIA METRICS

▪ There were over 2 billion mentions of the World Series worldwide

▪ Specific Arlington/Ballpark mentions brought in $3.2 million worth of media value OVERVIEW: SOCIAL MEDIA Globe Life Field was finally shared with baseball fans – and they responded by sharing their experiences with their social media followers, which resulted in an abundance of positive exposure for the ballpark. 7.4 67 +1,8 ~5,2 (+96% (+7% Growth) Growth) GLF- Positive @GlobeLifeFie Instagram MRelated %Fan Social 51ld Social 00Posts at Globe Social Sentiment Accounts Life Field Media Follower Impressio Growth *Includes GLF-related posts from @GlobeLifeField and @Rangers posts. Does not include impressions from fan or media accounts. ** Source: Meltwaterns* and Twitter Analytics OVERVIEW: DIGITAL MEDIA We also utilized other Rangers-owned digital marketing channels, such as email and search engine display, to inform fans about Postseason games at Globe Life Field. 201,0 181,0 9,35 Email Search Engine Ballpark Blast Impressions App 00Impressio 00 0Impression ns s (via day-of push notification s) WHAT FANS WERE SAYING WHAT FANS WERE SAYING WHERE FANS TOOK PHOTOS

Fans flocked to Instagram to show off their Globe Life Field experience via photos and videos at different locations around the ballpark.

BALLPARK ATTRACTIONS & FROM SIGHTLINES SEATS SPORTS BUSINESS JOURNAL – OCTOBER 2020

45 MLB NETWORK DALLAS MORNING NEWS DALLAS MORNING NEWS DALLAS MORNING NEWS COMMUNITY IMPACT & HIGHLIGHTS MLB WORLD SERIES IMPACT Live! BY LOEWS, ARLINGTON Rooms Overview • STR Stats (YTD vs. October & Comp Set vs. LBL) o Occupancy Comp Set (30.6%) October LBL (67.8%) o ADR Comp Set ($147.10) October LBL ($238.50) o RevPAR Index Comp Set (45.07) October LBL ($161.70) • LBL October Rooms Revenues increased by 361% over our monthly average F&B Overview • LBL October F&B Revenues increased by 416% over our monthly average Parking Overview • LBL October Parking Revenues 157% overly our monthly average NATIONAL MEDAL OF HONOR MUSEUM

Thanks to our partnership with the Texas Rangers and MLB, we are excited to have a booth on the main plaza to greet fans as they enter the stadium. NMOHM staff are on hand to promote the Museum and Monument, accept donations, and distribute NMOHM baseball cards and Medal of Honor Values Wristbands.

Baseball Fans from , Tampa and around the country who have come for the World Series are now equipped to be ambassadors for the National Medal of Honor Museum in their communities! NATIONAL MEDAL OF HONOR DOPPELRANGERS

Thirteen Medal of Honor Recipients featured as Cardboard Cutouts in the stands for the World Series.

As you tune into the World Series, be sure to watch the stands for some familiar faces as 13 Medal of Honor recipients join dozens of other distinguished Americans in the MLB Community Section recognizing heroes and patriots from all walks of life. We are extremely grateful to the MLB for working with us to honor America’s bravest warriors in this way. NATIONAL MEDAL OF HONOR DOPPELRANGERS STAND UP TO CANCER – 10/23/20 FOOD DISTRIBUTION – 10/24/20 ALL-NEW 2021 CHEVY TAHOE MEET THE LEAGUE’S NEWEST MVP UPCOMING EVENTS LUMINOVA HOLIDAYS NOVEMBER 20TH –JANUARY 3RD

59 KING & COUNTRY – DRIVE-IN CHRISTMAS TOUR 2 SHOWS – NOVEMBER 28TH 2020 DECEMBER 3RD –12TH CHRIS STAPLETON CONCERT AUGUST 21, 2021

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QUESTIONS? POSTSEASON VIDEO THANKYOU!