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FIELD: A BALLPARK FOR A NEW ERA BEN LUDEMAN/ RANGERS KELLY GAVIN/ (5) GAVIN/TEXAS KELLY

OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 15 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

Texas Rangers Enter an Exciting New Era in Arlington KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY

fter almost half a century in Arlington, the Texas Rangers opened the citizens of Arlington voted to continue A their new home in 2020 — the $1.2 billion Globe Life Field. With a a half cent sales tax (the same funding footprint of 1.8 million square feet on 13 acres, Globe Life Field enjoys a used for Globe Life Park and AT&T Stadium) prime spot in Arlington, adjacent to Texas Live!, the multi-use to pay for the city’s portion of the funding. entertainment center, to its immediate north; across the street from the “The team had already received proposals Rangers’ old ballpark, Globe Life Park; and east of the NFL from other cities to build a retractable roof Cowboys’ AT&T Stadium. ballpark and we wanted to make sure they Through a joint arrangement with the Rangers and the City of stayed in Arlington,” said Arlington Mayor Arlington, both parties committed $500 million for the ballpark, while the Jeff Williams. “The Rangers are part of the Rangers covered everything over $1 billion. fabric of Arlington and are one of our best Even though the Rangers’ lease at Globe Life Park didn’t expire until economic engines.” 2024, the City of Arlington reached out to the team in 2015 to start Globe Life Field was selected to host RANGERS GAVIN/TEXAS KELLY discussions on a new ballpark. The following year, the team and city every game of the 2020 National League Championship Series and started moving forward on the ballpark’s vision and, by November 2016, with a limited amount of fans present.

Texas Through The Rangers paid homage to their issues could be discovered in the former home, Globe Life Park, with development phase. “BIM allowed us and Through the wide use of red brick on the see how everything would fit into From its large-scale welcoming entrances and throughout the con- place before we even started the front porches at the main entrances courses. The brick arches in left field construction,” said Greg McClure, to the brick arches in left field, to its are turned 90-degrees, framing the senior vice president at Manhattan use of steel, limestone and brick, the north concourse, and providing stun- Construction. design of Globe Life Field was ning views to the Texas Live! plaza It took more than 10,000 people inspired by various elements and and Globe Life Park. working more than 6.2 million hours time periods in Texas’ history. “The Much of the material used in the to build Globe Life Park. Despite all inspiration for the porch area came construction was locally sourced in the advanced technology used, from the big porches on ranch Texas. “We wanted to make it feel Manhattan Construction took advan- houses and prairie houses in old time like it’s a community project,” said tage of a more basic approach in Texas,” said Jack Hill, the Rangers’ Hill. “The more you can involve the communicating with all of the sub- senior vice president of project RANGERS GAVIN/TEXAS KELLY community, the better. It’s important contractors — a system known as development. for us to support local businesses as pull planning. Dozens of multi-col- “The Rangers wanted to convey a parks and cater to the diverse nature much as possible.” ored sticky notes containing individ- feeling of being in your own back- of the Rangers’ fan base and how Manhattan Construction took ual tasks were affixed by subcontrac- yard, where you feel relaxed and the sport is evolving.” “Globe Life advantage of Building Information tors to the correct day on huge plan- comfortable, surrounded by family Field looks towards the future while Modeling (BIM), a 3D model that ning calendars on the construction and friends,” said Greg Whittemore, remembering the past,” added Whit- shows the ballpark’s construction in office walls. It was a visual way of project manager at HKS, the proj- temore. virtual form. The ballpark is essentially communicating the construction ect’s architect. “We wanted something a little “built” for the first time in the BIM pro- plan and determining if there were “We wanted to take Major League more modern looking, but we wanted gram before it is physically built on any problems with the sequence to another level,” said Fred to make sure we incorporated some site. This helped the team save and flow. “Pull planning takes the Ortiz, senior designer for HKS, “to features that would be reminiscent of money and keep the project on steer away from retro-looking ball- the old ballpark,” said Hill. schedule as potential construction SEE GLOBE LIFE FIELD, PAGE 18

16 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

A Crowning Achievement

Globe Life Field is a game-changer for baseball and a fitting host of this year’s Fall Classic. Congratulations to the Texas Rangers, whose thoughtfulness to reimagining the fan and player experience is evident in every detail.

Delaware North was with you from day one at The Ballpark in Arlington, and we’re honored to be your food and retail partner from the ground up at Globe Life Field.

DelawareNorth.com | A Global Leader in Hospitality and Entertainment

©2020 Delaware North OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 17

HQCORP_SBJ_Oct2020_Ad.indd 1 10/9/20 9:44 AM GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

GLOBE LIFE FIELD, FROM PAGE 16

scheduling aspect of the project to the trades and crafts that are actu- ally doing the work,” said McClure. “It almost turned it into a competition and helped the construction stay on schedule.” “HKS and Manhattan Construction were great partners,” said Hill. “They treated this as a community project. BATTING A THOUSAND I think they took extra pride in being THE able to say they worked on this ULTIMATE PLAYING unique facility.” EXPERIENCE FOR ALL AREAS Climate Controlled OF THE FIELD Comfort Despite the Texas Heat MANHATTAN CONSTRUCTION MANHATTAN Although the retractable roof has Manhattan Construction’s use of pull planning aided communication among the been one of the most anticipated subcontractors. features of Globe Life Field, the In addition to the ability to air building,” said Matwick. After Rangers didn’t want to make it the condition the ballpark, the roof researching the options, the team focal point of their new home. “Ray eliminates the threat of rainouts or chose a synthetic grass surface from Davis and our ownership group rain delays. “Clouds covering the Shaw Sports Turf. wanted the new ballpark to be Metroplex or the threat of rain, light- The surface is designed to feel about baseball,” said Hill. “They ening or wind used to kill walk-up and play like natural grass. “Our goal wanted the focus to be on the archi- sales,” said Paige Farragut, the was to develop, not just the best arti- tecture, the arches, natural stone Rangers’ senior vice president of ficial surface, but the best playing and on the stadium itself, not on the ticket sales. surface in baseball,” said Chuck roof.” McClurg, executive vice president of Shaw Sports Turf. Shaw conducted extensive research with its internal “Our goal was to develop, not just the research and development team, industry partners and the kinesiology best artificial surface, but the best playing department at Auburn University to understand the elements that make surface in baseball.” a great playing surface. This group tested and measured seven metrics CHUCK McCLURG in three categories, which ultimately led to the selection of Geofill® as Executive Vice President I Shaw Sports Turf the infill. The all-natural infill, com- prised of coconut husks and fibers, forms a firm surface similar to natural Innovative Synthetic soil, with lower energy rebound levels The Rangers were functional in that mimic high-performance natu- their roof plans, wanting to provide Surface Plays Like ral grass. fans relief from the intense Texas Natural Grass The synthetic surface will allow summer heat. Yet it was important to more games to be played with the Based on the design of the allow natural light to shine through, roof open. Since the turf doesn’t retractable roof and the large win- so the Rangers chose ETFE (Ethylene need natural sunlight, the roof can dows, construction on Globe Life tetrafluoroethylene) to cover 130,000 be closed and the AC running to Field began with the intent to use a square feet of the ballpark. The 223 cool the building up until 15 minutes natural grass surface. “But, we knew it transparent fabric panels allow sun- before game time. Then, that light to enter the building. would be a challenge to grow grass The intent was to provide fans consistently in a retractable roof SEE GLOBE LIFE FIELD, PAGE 20 with an outdoor environment even when the roof is closed. “We’ve paid careful attention to get as much natural light into the building,” said Rob Matwick, the Rangers’ executive vice president of business opera- tions. “At night, the ballpark will glow due to the light inside being seen through the translucent roof,” said Ortiz. Globe Life Field features the larg- est single panel retractable roof, which weighs 19,000 tons and needs 20 electric motors to move. Operating at a speed of 39 feet per minute, it takes 10-12 minutes to open or close the roof over its 405- OFFICIAL TURF foot opening. PROVIDER FOR THE Thanks to a 10,000-ton air condi- TEXAS RANGERS. tioner, when the roof is closed and the AC is on, the building’s average temperature will be in the mid-70s, 30 degrees cooler than Globe Life RANGERS GAVIN/TEXAS KELLY The roof of Globe Life Field was open when the Rangers took on the . Park was in the heat of summer.

18 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020 Fall 2020 SBJ Ad | Globe Life Field Ad | 10.625˝w x 14˝h | .125˝ bleed

GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

We join in honoring the incredible new home of the Texas Rangers.

While the 2020 baseball season has been unlike any other, Rangers fans and all Texans can still take pride in Globe Life Field, the stunning new home of the Rangers and host of this year’s National League Championship Series and the World Series. This state-of-the-art venue—along with the announced $810 million expansion of Texas Live!, developed by The Cordish Companies in partnership with the Rangers and the City of Arlington—is helping to create a vibrant live/work/play/stay destination in the Arlington Entertainment District.

OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 19

58720026-072- Cordish_Corporate_SBJ_Fall2020_GlobeLifeField_AD_hz2.indd 1 10/8/20 3:42 PM GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY RANGERS GAVIN/TEXAS KELLY Globe Life Field features 87 long-term and party suites.

ball’s closest full-service suites,” said leg room through deeper risers. The GLOBE LIFE FIELD, FROM PAGE 18 have different wants and needs in an Januszewski. The team also offers 31 Rangers also shifted the seating entertainment venue,” said Janusze- Classic Suites between the main and areas forward, putting fans on all lev- already cool air can continue to be wski. upper concourse. The final suite els closer to the action. “Through circulated while the team plays with Globe Life Field also offers 87 product is the Texas Terrace, the multiple fans surveys with season an open roof. long-term and party suites with a team’s theater box offerings that are ticket holders, long-term suite clients total of 2,200 seats. The 12 exclusive beautifully appointed. and individual buyers, people consis- Upscale Options One of the benefits of the suites is tently said they wanted to be closer for the Rangers’ the ability to use them year-round. to the action,” said Farragut. “This is a main selling Suite holders can use their space as The Rangers also added two Diverse Fan Base point... that people can an office and entertain clients even more seating levels, increasing the Globe Life Field offers three pre- conduct business year- when no events are scheduled. They total number to seven, which gives mium clubs and two premium can also take advantage of meeting fans more first row opportunities. lounges with a variety of amenities. round in their suites.” spaces and order food and bever- “With more levels, we’ll have fewer “We’re in a large, diverse Metroplex ages. “This is a main selling point,” people on the concourses of each and we need to accommodate dif- PAIGE FARRAGUT said Farragut, “that people can con- level,” said Farragut. Additionally, ferent consumer habits,” said Joe duct business year-round in their 70% of the seats are located Januszewski, the Rangers’ executive Senior Vice President of Ticket suites.” between the foul poles. vice president and chief revenue Sales I Rangers One of Globe Life Field’s unique officer. The most exclusive is the On Top of the Action factors are the rocking chairs on the 600-person Lexus Home Plate Club. left field Karbach Sky Porch that are Located on field level, it serves fans Home Plate Field Suites at field level With 40,518 seats, the capacity of sold as part of a group hospitality in the first eight rows behind home have a seven- to nine-person Globe Life Field is 21% less than that space and include food and bever- plate and features all-inclusive food, capacity. “This is the closest seat in of Globe Life Park, which seats age options. In another unique beer, upscale wine, premium spirits all of baseball, just 42 feet from 49,000, but the new ballpark’s foot- offering, the Rangers offer a select and reserved parking spots. Guests home plate,” said Januszewski. The print is 400,000 square feet larger. number of $9 adult and $6 child can also receive in-seat service 10 Founders Suites behind home These two factors allowed the Rang- tickets that are not subject to through the seventh inning. plate and 22 Legacy Suites down the ers to give fans a more comfortable dynamic pricing. Also located on field level are the first and third base lines start on row viewing experience by increasing the So fans never miss a moment of Evan Williams Lounge on the first 17 of the lower concourse. “Aside size of the seats by an average of base side and the Germania Insur- from the Field Suites, these are base- two inches wider and creating more SEE GLOBE LIFE FIELD, PAGE 22 ance Lounge on the third base side. Unique to the Evan Williams Lounge are 20 four-top half tables. Guests purchase the entire table and each seat contains a food and beverage credit. Fans sitting at field level who don’t have access to those premium spaces can enjoy the District, an exclusive area on the lower con- course that is only available to 6,000 fans. Premium spaces on the Founders Level, the lower concourse, are the 430-person StubHub Club, located on the first base side; and the 140-person Balcones Speakeasy, behind the Lexus Home Plate Club. The Speakeasy is a 1920s-era themed club, harkening back to pro- hibition. “The Speakeasy caters more to people who perhaps aren’t die- hard baseball fans, but who enjoy sports, entertainment and a night out,” said Januszewski. Through its varied offerings, the premium spaces at Globe Life Field can accommodate both business RANGERS GAVIN/TEXAS KELLY clients and personal fans. “People The Balcones Speakeasy behind the home plate area is an exclusive 1920’s-era themed club.

20 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

A TIP OF THE HAT to Globe Life Field Globe Life Field was a perfect fit for the 2020 Wrangler ® ®. A tip of the hat to this amazing facility and organization for helping us return this event to Texas for the first time since 1961. Ticket sales rocketed to maximum capacity within the first days of pre-sale!

WATCH DEC. 3-12 7:45pm ET LIVE DISH - 232 | DIRECTV - 603

OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 21 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY RANGERS GAVIN/TEXAS KELLY Party suites can be expanded for large gatherings or subdivided for smaller groups. The 12 Home Plate Field Suites offer the closest seats in all of baseball, just 42 feet from home plate.

GLOBE LIFE FIELD, FROM PAGE 20 North’s general manager at Globe snacks at the team store. Life Field. The Rangers also have a jersey GLOBE LIFE FIELD the action, the concourses are The ballpark offers three local roller coaster, a spin-off of the roller BY THE NUMBERS designed with the concession stands concepts – Golden Chick (fried coasters used at dry cleaners, that and restrooms on the outer edge of chicken), Pluckers (wings) and contain jerseys of various colors and the concourse. This gives fans a Bahama Bucks (shaved ice). Some of sizes that fans can have customized 1.2 billion • construction cost 360-degree view of the field no mat- the ballpark’s unique food concepts on site. ter where they are in the ballpark. are two vegan locations that use A new feature for Globe Life Field 6.2 million • number of Fans on both the main and upper Beyond Meat products, a Mongolian is the use of merchandise lockers. construction labor hours concourse can walk the entire show grill and the Rangers’ signature More than 500 lockers have been 1.8 million square feet • perimeter of the ballpark, enjoying two-foot long Boomstick hot dog. placed in three premium locations ballpark footprint fantastic views in different areas. “We like to put a Texas flair on on event level, where fans can pur- everything, like adding brisket to chase a limited amount of retail 1 million • red bricks used in Food and Beverage nachos” said Rapp. “We’re always from the team app, such as t-shirts, construction with Texas Flair mixing and matching local flavors to foam fingers and mini bats, and 268,000 square feet • size make it a true Texas experience.” have it delivered to specified lockers. of the roof While each of the premium clubs “The food service is some of the Fans receive codes when the mer- and most of the concession areas best in country,” said Williams. “Peo- chandise is placed in the lockers 40,518 • seating capacity have their own kitchens, Globe Life ple will be coming to Rangers and can pick it up whenever they Field features a 10,000-square-foot 10,000+ • construction games to enjoy the food.” want. “Fans won’t have to miss part main commissary kitchen. This high workers Fans can purchase loaded value of the game or hold merchandise at capacity prep kitchen is used for tickets, so, in paying for concessions, their seats,” said Rapp. 2,098 • club seats food items that require a longer prep they’ll just need to have their mobile time, like brisket; longer cook time, ticket scanned. • LCD video displays From Video Boards 1,400 like baked potatoes; or take many to Connectivity, 400+ • beer taps steps to prepare, such as salads. It Globe Life Field also contains a bakery for sweets like Technology is on 223 • ETFE cushions in the Makes it Easy for Fans cookies and cupcakes. Display roof The premium spaces include to Gear Up 118 • food locations carving stations for tenderloin, brisket With more than 13,000 square or turkey; standard proteins, like With Delaware North operating feet of video boards that feature 5.2 113 • Minority and Women chicken or fish; and starches. These both the food and beverage and million pixels, fans at Globe Life Field Business Enterprises (M/WBE) food options rotate every three to retail operations, the grab-and-go will never miss a moment of action. involved in the construction seven games. Dedicated chefs for locations and 10,000 square foot To keep them from interfering with each premium club prepare individ- team store can cross sell a variety of fans’ sight lines, the boards were 87 • long-term and party ualized menus. They are under the items, such as foam fingers or bats suites direction of Executive Chef Cristobal at a grab-and-go or water, soda or SEE GLOBE LIFE FIELD, PAGE 23 42 feet • distance from home Vazquez, a local celebrity who came plate to backstop in second in a 2014 episode of “Chopped” on the Food Network. • elevators 24 The Speakeasy features a chef table, 13 • escalators along with tapas and sushi, while the StubHub Club offers a more tradi- 7 • ballpark seating levels tional buffet. 6 • premium clubs When fully operational, Globe Life Field will offer 118 food concepts, including concession stands and portable carts, which share 47 kitch- ens. Full-service bars offer beer, wine and liquor, while 12 mini grab-and- go locations offer bottles and cans of beer and soda. Two full-size grab- and-go locations offer a selection of food, along with beer and soda, with self-service scanning checkout tech- nology. Self-order kiosks give fans the opportunity to have their orders cus- tomized. “We’re setting ourselves up KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY for the changes that will come in the The brick arches in left field frame the north concourse and pay homage to the Rangers old

KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY future,” said Casey Rapp, Delaware ballpark — Globe Life Park.

22 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA BEN LUDEMAN/TEXAS RANGERS Globe Life Field’s primary video board covers 8,700 square feet and is 72% larger than the primary board at the old ballpark. installed on the roof trusses. “We productions. mary board. The two displays are the much better and clearer picture wanted the video boards where The main video board in right field equivalent of 1,220 60-inch TVs. than they’ve ever seen,” said Mor- everyone can see them, but we measures 58’x150’, covers 8,700 Provided by Daktronics, which also gan. didn’t want to take anything away square feet and is 72% larger than supplied the ribbon displays and Taking advantage of the most from the play on the field,” said the primary board at Globe Life Park. 1,400 LCD displays, the video boards cutting-edge technology, Globe Life Chuck Morgan, the team’s PA The second video board in left field are the first in MLB with SMD 3-in-1 Field is equipped with 5G wireless announcer and executive vice presi- measures 40’x111’ and is about the LED technology with 15-millimeter dent for ballpark entertainment and same size as the old ballpark’s pri- line spacing. “This will give the fans a SEE GLOBE LIFE FIELD, PAGE 24

BUILDING EXCELLENCE — at — GLOBE LIFE FIELD CONGRATULATIONS to the Texas Rangers on the opening of Globe Life Field from your Manhattan family of builders!

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OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 23 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

and recovery section. In the hitting lab, players can work on their hitting mechanics. Anticipation for Three fulltime sports certified chefs Globe Life Field prepare lunch meals for night games, post batting practice snacks, This project was very pre-game drinks and post-game “special for HKS,” said take-home meals. “Nutrition is such a Mark Williams, HKS princi- big part of managing our players’ pal. “Our firm was part of health and hydration,” said Jamie the original Globe Life Park Reed, the Rangers’ senior director of that opened in 1994, medical operations. “Players are worked on many renova- coming to the ballpark much earlier tion projects through the than they used to, so our chefs pre- years and now in creating pare a variety of healthy meals.” Globe Life Field. We have Resembling areas found in foot- been fans of the team and ball facilities, the advanced scouting its ballpark and season space features theater-style leather ticket holders for many

BEN LUDEMAN/TEXAS RANGERS seats with four video boards and a years.” A statue of Hall of Fame pitcher was relocated from Globe Life Park to the north smart board. The team’s database entrance of Globe Life Field. includes 49 million pitches, enabling We want this to be a players to scout how they’ve per- instead, we made Globe Life Field “good experience for the GLOBE LIFE FIELD, FROM PAGE 23 formed against upcoming pitchers. future flexible.” fans,” said Jack Hill, the “We’ve taken the best from each access and Wi-Fi 6. In addition to Knowing the fan experience Rangers’ senior vice presi- sport to maximize our players’ abili- being faster, both technologies pro- begins on the way to the ballpark, dent of project develop- ties and applied it to our facility,” vide better performance in high- the Rangers added digital wayfind- ment. “Whether they’re said Reed. density areas like the ballpark. ing through directional apps like Rangers fans or fans of the Harkening back to baseball’s sto- “Globe Life Field is going to last Waze, Google Maps and Apple opposing team, we want ried history when PA announcers for decades, so we built it to be flexi- Maps. For ease of entrance, for the people to walk away say- would step out behind home plate ble enough to adapt to future tech- majority of events, ticket pedestals ing they had a great expe- with a megaphone announcing the nology we can’t even envision yet,” will replace hand-held scanners, pro- rience in a cool stadium.” batters, the public address booth at said Mike Bullock, the Rangers’ vice viding a more streamlined access. Globe Life Field is behind home president of information technology. “The overarching objective of all I’m looking forward to plate on the main concourse. “We’re Designed with redundancy, the this technology is to deliver a great “the fans being able to the only team in baseball doing this,” ballpark has two legs of 10G Internet fan experience, but also to build a watch a game in the most said Morgan. The 500-square-foot access that traverses in different foundation so we can do innovative comfortable seat in base- booth has glass walls so fans can paths out of the building. One leg and creative things as technology ball, with no rain delays see and interact with Morgan, who’s goes to a local access location in evolves,” said Bullock. and without the heat,” said Irving, Texas, while the other goes been the voice of the Rangers since Chuck Morgan, the Rang- through Fort Worth to Denver. “If there 1983. The booth includes seats so ers’ executive vice presi- is a regional Internet failure, we can Baseball Operations fans can visit with Morgan during the dent for ballpark entertain- take advantage of our access point That are Second game. ment and productions. in Denver,” said Bullock. to None The technology can be scaled up Globe Life Insurance Globe Life Field is best in At 40,000-square feet, Globe Life to 300 GB without changing anything Retains Naming Rights “class and will set the fundamentally. “We tried to build Field boasts MLB’s largest team club- standard for Major League something that’s going to last six to house. It includes a two-level weight Globe Life and Accident Baseball,” said Taylor 10 years without a major overhaul,” room, athletic training areas, sports Insurance Company out of McKinney, Gray, vice president of said Bullock. science and recovery space, batting Texas, signed a naming rights development at The Cord- The ballpark is outfitted with a cages, large kitchen, advanced agreement with the Rangers for their ish Companies. “The neutral host distributed antenna sys- scouting rooms, two lounges and a old park in 2014. Both parties wanted Rangers have gone to tem (DAS), owned by the Rangers, barbershop. to continue the relationship, so not great expense and great that contains 800 DAS antennas. Three pools – 15-person hot and only did Globe Life sign on as the lengths to make the fan Through DAS, 5G and Wi-Fi 6, every- cold plunges and a five-person new ballpark’s naming rights partner, experience second to one at the ballpark, including all underwater treadmill – highlight the the company signed a 25-year none. The opening of the 40,518 fans and close to 2,000 staff, athletic training area. Sleep pods, extension that runs through 2048. ballpark is a major moment will have connectivity. cryo chambers, an infrared bed, for the city, the Texas Rang- “It’s impossible to future proof a recovery pumps and dynamic boots ers and our partnership.” are featured in the sports science Not Just for Baseball, building,” concluded Bullock, “so Globe Life Field is a Multi-use Sports and In addition to Rangers’ games, Entertainment Venue the 2020 National League Division Beyond serving as the home field and Championship Series, and the for the Texas Rangers and hosting at 116th World Series, Globe Life Field is least 81 baseball games a year, scheduled to host a variety of other Globe Life Field was designed to sports and entertainment events. serve as a multi-use sports and enter- Beginning in 2022, the Big 12 Confer- tainment facility. In addition to the ence will contest its baseball cham- Rangers’ and visiting team club- pionship at Globe Life Field. Other houses, the ballpark offers two auxil- events being pursued include inter- iary clubhouses, along with artists’ national soccer matches, college green rooms. and high school football games, “Our team, from ownership down, and car and boat shows, along with was thinking about the ability to use private events. the building 365 days a year and the Globe Life Field’s first non-base- functionalities and operational ball event is the Wrangler National capacities we needed,” said Sean Finals Rodeo (NFR) taking place Decker, the Rangers’ executive vice December 3-12, 2020. It is the sea-

KELLY GAVIN/TEXAS RANGERS GAVIN/TEXAS KELLY president of sports and entertain- son-ending championship for the The exterior of Globe Life Field offers an impressive reflection of the surrounding area. ment. SEE GLOBE LIFE FIELD, PAGE 25

24 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA PRCA PRCA The Wrangler National Finals Rodeo (NFR), the first non-baseball event for Globe Life Field, will be held in December.

GLOBE LIFE FIELD, FROM PAGE 24 “Arlington is the leader in tourism and college football at both Globe Live! by Loews to seamlessly inte- in North Texas,” said Williams. “We Life Field and Globe Life Park, along grate with Globe Life Park on the Professional Rodeo Cowboys Associ- attracted about 17 million people with AT&T Stadium. There’s plenty to north and Globe Life Field on the ation (PRCA) and features the world’s last year to our city and we now go around.” south and create a pedestrian con- best cowboys, cowgirls, barrel racers have a state-of-the-art Major League “The city has been the greatest nection between the two,” said and livestock. Baseball stadium that is also a spe- partner,” continued Decker. “They’ve Gray. “We are so pleased to be at this cial events center that can host 300 been instrumental in not only help- “We look at Texas Live! and Live! amazing stadium for the most cele- events a year.” ing us get events, but also in culti- by Loews as accentuating and add- brated event on the rodeo calendar,” vating and building relationships and ing value to the game-day experi- said George Taylor, CEO of the PRCA. Part of the driving events to the entertainment ence,” said Januszewski. “People “We are committed to delivering a district.” have a reason to come early and spectacular event for our fans, and Larger Arlington Part of Arlington’s burgeoning stay late.” we are thrilled to be in Texas for it.” Entertainment District entertainment district includes Texas “It’s all about the fan experience,” “One of the attributes of moving Live!, a joint venture of the Texas said Gray, “but also helping and par- Unlike most facilities that are to our synthetic surface is that it Rangers and The Cordish Compa- ticipating in the ongoing trajectory being replaced, the Rangers old gives the Rangers the flexibility for nies; and Live! by Loews, a partner- of Arlington as the capital of sports, home, Globe Life Park was not more scheduling opportunities,” said ship between the Rangers, Cordish entertainment, culture, hospitality demolished. Instead, it was repur- McClurg. No longer will the staff and Loews Hotels & Co. “Activations and tourism in the country.” posed as a football and FIFA regula- have to schedule empty days for at Texas Live! will enhance the fan “The Texas Rangers’ Globe Life tion size soccer facility. It is currently the grass to recover. If the Rangers experience both pregame and post Field is a game changer for Arling- the home of the USL North Texas FC, are on a 10-day road trip, the ball- game,” said Taylor Gray, vice presi- ton’s world-class entertainment dis- which is affiliated with MLS’ FC Dal- park can be scheduled for other dent of development at The Cordish trict that is routinely in the national las, and to City of Arlington high events each of those 10 days. Companies. spotlight,” said Williams. “Joining an school football games. The Rangers “We’ve re-imagined what a base- Situated between Globe Life entertainment venue like Texas Live!, schedule events at both ballparks. ball ballpark can do on non-game Field and Globe Life Park, Texas Live! the Cowboys, WNBA’s Wings, North “There’s enough opportunities for days,” said Decker. “I’m excited to and Live! by Loews were strategi- Texas Soccer Club and Esports Sta- both facilities,” said Decker. “Football create a unique fan experience cally located to provide an excep- dium Arlington, the American Dream is so huge in North Texas that we see both on game days and non-game tional fan experience for both facili- City is the sports and entertainment a market to play both high school days.” ties. “We designed Texas Live! and capital of the nation.”

OCTOBER 19-25, 2020 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 25 GLOBE LIFE FIELD: A BALLPARK FOR A NEW ERA

26 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 19-25, 2020