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2014 Vail Film Festival Recap Report

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2014 Vail Film Festival Recap Report 11th Annual Vail Film Festival Table of Contents 2014 Festival Overview …………………………………………………………………..4 2014 Sponsors Sponsors……………………………………………………..……………………………...........5 Sponsor Activation…………………………………………..……………………………...........6 Festival Snapshot.....……………………………………….………………….………..….........7 Advertising/Collateral Advertising…………………………………..…………………………….……………...…….....8 Print Collateral.……………….…………..……………………………………..……….…...…...9 Strengths & Weaknesses...……………………………………….....……..…..….…….10 Potential For Growth...………………………………………….…………..…....….…….11 2014 Festival Overview The 11th Annual Vail Film Fesval kicked off on Thursday, March 27th with the much ancipated feature film, Before I Disappear, based on the Academy-Award winning short film Curfew. The film was directed by Shawn Chrisansen, and starred Shawn Chrisansen and Emmy Rossum. The Fesval weekend connued for three more days of packed film screenings at the Fesval’s host hotel, the Four Reasons Resort Vail and at the Vail Mountain School for the Closing Night film, followed by the Closing Night Party at the Four Seasons Vail. The Four Seasons Resort Vail also played host to the fesval’s hospitality lounge where aendees were able to relax between films, filmmakers were interviewed in the VFF interview corner, and guests were provided with complimentary Stella Artois, and snacks from Salem Baking. Fesval screenings included Narrave Features, Documentaries, Short Films, and a special Academy-Award Student Film showcase. Addional highlights of the 2014 Fesval included the showcase screenings of Enemy starring Jake Gyllenhaal, A Birdwatcher’s Guide to Everything starring Sir Ben Kingsley, The Galapagos Affair narrated by Cate Blanche, Diane Kruger, and Josh Radner. The 11th annual Fesval came to a peak on Saturday night during the annual Awards Ceremony and a screening of the Closing Night Film, Locke, starring Tom Hardy. Results of the 2014 Vail Film Fesval: • Aendees from 10 different countries • Overall aendance: 10,000 (People exposed to fesval signage and acvies) • Direct aendance: 5,182 (People who viewed films and aended fesval events) • Over 100 filmmakers in aendance from 3 countries • Screened 30 films from around the world • Over 114,000 visitors to vailfilmfesval.com • Over 29,000 Facebook and Twier followers • Over 80 million adversing impressions •150 Fesval Volunteers from Vail, Colorado’s Front Range, Australia, Canada, Mexico, and the United Kingdom. Over 1,200 hours of volunteered 1me. Thank you to our 2014 Sponsors & Partners! 2014 Sponsor Activation Official Festival Vehicle, Audi, in Vail Village Guests enjoyed complimentary Stella Artois at the Closing Night Party at the Four Seasons Vail, and at the hospitality lounge. Festival attendees enjoyed delicious snacks from Salem Baking company. 2014 Festival Snapshot Advertising Newspaper: •25 ads from February through March •437,000 total impressions Radio: •60 spots on two networks from February through March •5,400,000 total impressions across all stations Television: •200 spots on Comcast network in March •50,000,000+ total impressions Internet: •Advertising on Google Adwords, Facebook, Twitter, VailFilmFestival.com, and "lm related websites January through March • 28,000,000 total impressions Festival Collateral: •Brochures, t-shirts, program guides, banners, and posters •210,000 total impressions Total 2014 Advertising Impressions: 84,047,000 Print Collateral Fes4val Posters: 300 posters were distributed throughout the Vail Valley and were placed in high traffic areas for maximum exposure. Reach: 50,000+impressions Fes4val Banner: Fesval Banner hung across Vail Village Creek from March 17th – March 30th Reach: 70,000+ impressions Sandwich Boards:15 Vail Film Fesval sandwich boards were placed throughout Vail Village for the week surrounding the fesval. Reach: 30,000+ impressions Event Program Guides: Distributed at all Fesval venues, in partner retailer locaons, in Vail and Lionshead Welcome Centers, Vail Resorts cket sales center, and in 15 Vail hotels. Reach: 30,000+ impressions Tri-fold Brochure: Distributed at partner retail locaons, at Vail and Lionshead Welcome Centers, Vail Resorts cket sales center, and in 15 Vail hotels. Reach: 30,000+ impressions 2014 Poster 2014 Program Guide 2014 Banner Strengths and Weaknesses STRENGTHS -Strong industry awareness. Filmmakers, studios, and film press know of and think highly of the Vail Film Festival and those that have attended in the past continue to speak well of their experience. -Good volunteer base. The festival was successful at marketing to volunteers and recruiting enough volunteers to fulfill all volunteer needs. -Attendees were managed well by festival staff and security and able to enter and exit the screening and party venues easily. -The festival film program was one of the strongest yet, with many attendees commenting on the quality of the programming. -Filmmaker travel and coordination was well executed, with all attending filmmakers able to make their question and answer sessions, film screenings, and events. -All venues were located in Vail. The locations of all film screenings, parties, and events made it very easy for attendees to get around. WEAKNESSES - Sponsor retention proved to be the major weakness of the 2014 festival. Cadillac terminated their sponsorship of Vail Resorts and also withdraw their presenting sponsorship of the Vail Film Festival. Due to their early termination of our agreement, we were left with a significantly smaller budget, and not enough time to acquire a new presenting sponsor. - The festival needs to work on securing more sponsors. Although we were successful at bringing in Audi to replace Cadillac at the last minute, we need a deeper sponsor pool to increase our overall budget and mitigate any revenue loss from unexpected sponsor withdrawals. - Earlier marketing of the event, both locally and nationally. Due to budget constraints we were not able to market the event as early and as widely as we would have liked. A stronger focus on sponsor acquisition will increase our budget and our marketing dollars, and enable us to commit more resources to marketing. 9 Potential For Growth MEDIA The 2014 Film Festival received over 80 million media impressions, including strong film industry awareness both domestically and abroad. The festival will focus on greater media exposure by increasing our marketing spend, and putting a stronger focus on celebrity and film producer invitations. This will help to enable continued high level film programming and increased media exposure. The festival is also working with the Vail Valley Foundation on a cross promotion between the 2015 World Ski Championships and the Vail Film Festival. The festival team will help program video content during the Ski Championships, and the festival will be promoted throughout the World Ski Championships. The timing is excellent as the World Ski Championships take place in February, and the festival takes place in March. SPONSORSHIP The 2014 Vail Film Festival was able to bring in major sponsors Audi, Stella Artois, and Comcast, but more sponsors are needed to meet and exceed our budget needs. We have retained a sponsorship agency to approach potential sponsors for the 2015 Vail Film Festival, and are in late talks with Audi to sponsor the 2015 festival at the highest level. Audi is the presenting sponsor of the 2015 World Ski Championships which takes place in Vail in February, and Audi sees synergy in also presenting the festival. VENUES We plan to utilize more venues for screenings for the 2015 Vail Film Festival, including expanding beyond the Four Seasons Vail to include another hotel screening venue, as well as using the CineBistro venue again. We will restructure our passes so that the top level passholders will have exclusive access to the CineBistro venue as a VIP venue. This will eliminate the problem of non-VIP passholders being denied access to sold out screenings at CineBistro. How did the event impact Vail’s Sense of Community? The Vail Film Festival has taken place annually for the last eleven years, and brings local residents together for a shared cultural experience. People gather together to view films, and often spend time discussing the films after the screenings, further building a sense of unity and community. The film festival also hosts several social functions which serve to bring people together. The Vail Film Festival has been voted in the top 3 of all events in the Vail Valley in the Vail Daily reader’s poll. Green Events: What initiatives were taken to insure compliance with the Town of Vail’s commitment to environmental sustainability? 1. Staff were encouraged to use their own water bottles. 2. Attendees were encouraged to use Town of Vail shuttles, and the festival provided shuttles when needed. 3. The Vail Film Festival pays to offset our carbon footprint, and as of 2014, the 10Vail Film Festival has been certified Carbon Neutral by Carbonfund.org. The Vail Film Festival appreciates the strong and continued support of the Town of Vail. From the entire Vail Film Festival team, thank you for your support! 11 2014 Vail Film Festival Budget REVENUE Cash In-Kind Total Corporate Sponsorship: Town of Vail 35000 35,000 Audi 15,000 15,000 MetaFoundry 35000 35,000 Stella Artois 5000 5,000 CO Film Commission 1000 1500 2,500 Colorado Mountain Express 2500 2,500 The Four Seasons 20000 20,000 KSKE,The Eagle,Choice FM Radio 10000 10000 SAG Indie 1500 1,500 Slifer Smith & Frampton 2500 2500 Vail Daily 12000 12000
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