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Think Outside the Blog, Or How to Keep It Fresh

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Think Outside the Blog, Or How to Keep It Fresh May 21, 2018 • Vol. 29 • No. 21 • $2 SERVING BERKS, LEHIGH, NORTHAMPTON & SURROUNDING COUNTIES www.LVB.com CRITICAL CONDITION? As networks gobble up practices, independent doctors fight to survive By WENDY SOLOMON [email protected] When Dr. Anthony Dippolito opened his surgical office in Bethlehem Township more than 30 years ago, private practices such as his were the norm. In those days, he said, a doctor billed for his service to the insurance company and the hospital would separately bill the insurance company. “There was no real financial relation- ship between the hospital and the doctors at the time,” he said. That relationship has changed dra- matically over the last two decades in the Greater Lehigh Valley and across the country, as more doctors become salaried employees of large hospital and health systems. And the trend is accelerating as more health care systems consolidate. PHOTO/CHRISTOPHER HOLLAND Dr. Anthony Dippolito in his Bethlehem Township office: ‘I make my own decisions. I don’t have anyone telling me to see a patient every 15 minutes.’ please see INDEPENDENT, page 4 Think outside the blog, or how to keep it fresh COOKING UP BUSINESS BLOG IDEAS < Ask yourself what question you would want answered about your business or industry. By BRENDA LANGE exhausted all of the ideas you had planned for < Ask readers and customers for feedback and topic suggestions. Special for Lehigh Valley Business your blog. The commitment to regularly post < Do industry research. In what ways are your With great fanfare you announced to the social is becoming more onerous as the weeks – even competitors successful? media and LinkedIn worlds that you’ve started a months – go by as what began as fun most cer- < Get out into the community to glean topics. blog for your business. tainly has become a burden. < Add graphics and video. Change it up. You’ve even written and posted several blogs in Don’t give up. < Consider having a guest blogger from the past month about long-standing issues or pet Instead, mine fresh ideas by asking readers and time to time. peeves you have with your industry. customers for topics, do a video as a blog entry, < Be in tune with your followers. Then the realization smacks you like writer’s Repeat your message in different ways. block made from concrete: you’ve quickly please see BLOG, page 10 EMPLOYEE BENEFITS & INSURANCE: Employee recognition | The eight types of business insurance | The slipshod 401k fiduciary | Time to end probationary periods Pages 11-15 SEEKING A BRIGHT BUSINESS IDEA? FEATURES INDEX WE HAVE 90 OF ’EM Behind the List ���������������������������17 Nine of the region’s top leaders each Briefs ��������������������������������������������5 will offer their 10 best business ideas Calendar �������������������������������������17 at Lehigh Valley Business’ 90 Ideas Classifieds ����������������������������������22 in 90 Minutes breakfast event June Focus �������������������������������������11-15 For Your Information �������������������17 14 at DeSales University. These men New Ventures ��������������������������������3 and women have made their mark in Off The Clock �������������������������18-19 fields including commercial real estate, Opinion ��������������������������������������7-9 employee wellness and benefits, wealth The List ���������������������������������������21 management, construction, technology and education. For more information Transactions �������������������������������22 or to register, visit lvb.com/events and see our announcement on Page 16. True Performers know preventive care is better care. As part of our True Performance program, we’re helping Dr. Christine Florendo keep her patients healthy — and rewarding her for it. By using our data, she and her sta are able to identify patients who need specifi c vaccines. It also allows them to take a more proactive role in scheduling routine follow-ups. Because of doctors like Christine, to date, this program has saved $180 million in emergency room visits and hospital stays.* There’s value in that. Download the True Performance ebook at HighmarkTruePerformers.com. Christine Florendo, MD Kids Care Pediatrics True Performer True Performance results: 13% fewer emergency room visits 16% fewer hospital admissions $180 million in cost avoided * Based on reduction in hospital costs for patients with True Performance doctors compared to those without from January 2017 to July 2017. Highmark Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association. LVB.com Lehigh Valley Business • May 21, 2018 3 Video software firm targets health care industry, training By JENNIFER TROXELL WOODWARD Special for Lehigh Valley Business VIDDLER INC. Viddler Inc. of Bethlehem, the creator < What: Makes online video software for of online video software for business train- corporate training. ing, has quietly and successfully built an < Location: Evans Street, Bethlehem. impressive list of big-name clients. < No. of employees: 35. Now, it’s on the cusp of broadening its < Website: www.viddler.com. scope in the health care industry and has risen above legal fights over patents and similar to YouTube, and then it repur- occasional financial setbacks. posed itself, and added rebuilding tools Since its inception in 2007, Viddler and functionality,” Barz said. “has transitioned from an online video He also said Ben Franklin invested in platform for private viewing to a solutions Viddler at the start and continued to make platform for training and education,” said investments as it saw fit. It believed in the Tom Stine, president of Viddler. CONTRIBUTED PHOTO tech company’s potential for growth and Tom Stine (second from left), president of Viddler Inc., holds a weekly marketing meeting. The In Viddler’s early days, it attempted to Bethlehem company’s clients include Amazon and The Walt Disney Co. recognized its profitability. compete with the likes of YouTube, but LEGAL ISSUES BEHIND IT then Google took over YouTube. When Noteworthy customers include FINANCIAL BACKING Stine acknowledged that, like many that occurred, Viddler knew it had to online retail giant Amazon, McGraw Hill Stine, who has 20 years of experience other businesses, Viddler has seen bleak change its mission. Education and The Walt Disney Co. A founding and co-founding software com- times and struggled financially, especially According to Stine, the company began new addition to Viddler’s client roster is panies from coast-to-coast, has been run- during a recent lawsuit filed against a focusing on providing the tools to enable Ascension, a large health care provider. ning operations at Viddler the last seven company regarding patent infringement. customers to view videos securely within Viddler recently announced its latest years. “That is over, but we were spending all a private network. Viddler software sup- venture into the health care industry and Over the years, Viddler has received our money to defend ourselves, and the ports videos that offer corporate training its partnership with Ascension. significant financial backing from Ben others involved in the lawsuit were much to many industries around the globe. Viddler said it’s providing Ascension Franklin Partners of Northeastern bigger companies,” Stine said. “We provide a secure environment employees the capability to take part in Pennsylvania, based in Bethlehem. Viddler made it through those legal and network, and people can access the engagement and training videos around Capital ventures and private invest- troubles and now is focused on building product in 162 countries,” he said. “So the clock and throughout Ascension’s ments were additional funding sources for new relationships and attempting to move we enable a video and its content to be 2,500 locations. Viddler as an early stage company. forward into unchartered territory. played anywhere in the world and from FUTURE IS IN HEALTH CARE INCUBATOR DESIRABLE LOCATION essentially any device,” whether it’s a “Helping our clients apply our video- Wayne Barz, manager of entrepreneur- At home in its Bethlehem digs, phone, computer, iPad or other electronic centric technologies and lessons learned, ial services at Ben Franklin Partners, esti- Viddler has the opportunity to take device. across the enterprise, is our highest, best mated that Ben Franklin invested $450,000 advantage of Keystone Innovation Zone Stine cited the example of a training and most cost-effective purpose,” said in Viddler the last 11 years and helped get benefits such as technology grants and video that gets sent electronically to an Donna DeMarco, co-founder and vice pres- the startup off the ground. tax credits. employee who is on a trip in Bora Bora. ident for professional services at Viddler. At the beginning, Viddler occupied It is one of several other up-and-com- Viddler provides the means and support Stine said Viddler is focusing on beef- space in the Ben Franklin TechVentures ing businesses in the Pi building, a repur- for the employee to privately view the ing up its client base in the health care incubator on Lehigh University’s posed blouse factory. video. market. Mountaintop campus. In 2011, Viddler “Our employees love the reclaimed fac- WELL-KNOWN CLIENTS “We have had successful results so far moved to the Pi building on Evans Street tory loft situated in the heart of a hip and Stine said Viddler has thousands of with our health care clients,” he said. “Our on Bethlehem’s South Side. diverse downtown community of restau- clients who use its video products globally. future is in health care.” “Viddler’s business model early on was rants, coffee shops and bars,” Stine said. NEW VENTURES Franchise restaurant seeks to offer something for everyone Arooga’s Grille House and Sports Bar, family restaurant anymore,” he said. a restaurant chain based in Harrisburg, is Likewise, in a bar, no one wants little now open on Route 100 in Fogelsville on kids running around on the floor during a spot that was home happy hour. to Boston’s Restaurant At Arooga’s, there’s room for both, he for many years. said. But is it a sports bar There’s also room for picky eaters.
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