November 5, 2018 • Vol. 29 • No. 45 • $2 SERVING BERKS, LEHIGH, NORTHAMPTON & SURROUNDING COUNTIES www.LVB.com Businesses investing time, effort into STEM ed By BRIAN PEDERSEN neering and math, or STEM. ing mentors and collaborating with other a deficit of nearly 10,000 workers over [email protected] They are dispatching employees to organizations to host events. the next decade, according to a study by Companies are increasingly engaged in classrooms to help students understand The efforts are driven by a labor short- Lehigh Valley Economic Development supporting initiatives that help students what STEM careers look like. And they age that shows few signs of abating. build skills in science, technology, engi- are opening their doors for tours, offer- The Lehigh Valley, in fact, could see please see STEM, page 5 PHYSICIAN SHORTAGE prompts regional solutions

By WENDY SOLOMON [email protected] A tight physician labor market is spurring competition for talent and making recruiting a challenge, officials at local health networks said. And the market may get worse before it gets better. By 2030, the United States could see a shortage of between 42,600 and 121,300 physicians, which could impact patient care, according to a report earlier this year by the Association of American Medical Colleges. The projected shortage includes both primary and specialty care, with spe- cialty shortages expected to be particularly acute. Much of the increased demand for physicians comes from a growing and aging population, and the impending retirements of older physicians, the association said. The population of people 65 and over is expected to grow 50 percent by 2030. “For every physician there are multiple jobs. It’s a very competitive market,” said Dr. Christopher Newman, vice president of medical affairs and chief medical officer at Penn State Health St. Joseph in Bern Township. Penn State Health, which covers a five-county area in southcentral Pennsylvania, employs about 400 physicians, with about 60 to 70 in Berks County. The health system has hired 100 new physicians in the last two years and doubled its medical group to 200 clinicians. But, Newman said, “Locally, we’ve struggled in a few areas.” Hospitalists – internal medicine doctors who manage hospitalized adult patients – are among the specialties that have been difficult recruit, he said. Other high-demand medical specialties – such as neurology, anesthesiology, pulmonology, dermatology, psychiatry, urology and emergency medicine – can be difficult to fill, according to officials at local health networks. please see SHORTAGE, page 16

Dr. Christopher Newman is chief medical officer at Penn State Health St. Joseph, which is one of many hospitals challenged by a shortage of physicians.PHOTO/CHRISTOPHER HOLLAND

Focus: Health Care: Read about new approaches to corporate wellness, hospital food and dental practice management. Pages 9-18

FEATURES INDEX Behind the List...... 19 Calendar...... 19 NEW Classifieds...... 21 VENTURES Focus...... 9 A couple brings a For Your Information...... 19 taste of Ecuador to New Ventures...... 3 a startup incubator. Newsmakers...... 20 Page 3 Off the Clock...... 21 Opinion...... 6-7 The List...... 22 True Performers make every minute of every visit count.

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* Based on reduction in hospital costs for patients with True Performance doctors compared to those without from January 2017 to December 2017. Highmark Blue Shield is an independent licensee of the Blue Cross and Blue Shield Association. LVB.com November 5, 2018 NEW VENTURES Lehigh Valley Business 3 Startup eatery finds home in tech incubator By STACY WESCOE disorders, cerebral palsy, developmental [email protected] delay, and neurocutaneous syndrome, a Coming up with tomorrow’s technology group of brain, spine and peripheral nerve can make a person hungry. disorders. The lucky tech developers at Tech Ventures in Bethlehem now have a place The Patio gets facelift at to grab a bite to eat. Promenade Shops A new eatery being run by a pair of After 12 years of being the center of Ecuadorean natives held a soft opening attention, The Patio at the Promenade and plans a grand opening Nov. 14. Shops at Saucon Valley has gotten a bit Known as the Heroes Kafé the eatery of an update, and the lifestyle center celebrates all things superhero and Star celebrated the new look with a grand Wars, and it prepares food combining the opening of The Patio on Nov. 1. restaurateurs’ Ecuadorean background with European flavors. The event was held in the newly reno- The fact that it’s a startup restaurant at a vated Patio space, which includes a large venue that is dedicated to nurturing start- platform stage, soft seating, a lawn area, ups isn’t lost on Daniella Torres, who co- fire features, cell-phone charging stations, owns the Heroes Kafé with her husband, and shade elements. Xavier Martinez. The Patio is a popular place at the “We love the fact that we, as entrepre- Daniella Torres and Xavier Martinez with their son, Xavier, left, at the new Heroes Kafé. PHOTO/SUBMITTED center of the Promenade’s food court neurs, are literally nourishing other entre- area for patrons to come, sit and relax. preneurs at Ben Franklin Tech Ventures,” features Torres’ original artwork, which Dr. Elizabeth T. Corbo opened the Entertainment is regularly held there. she said. pays tribute to Star Wars characters and practice at 306 S. New St., Suite 303, The Bowl Fountain will also be renovat- The restaurant’s signature sandwich, superhero action figures. in Bethlehem in October; however, at ed to make it more inviting and pedestrian the Pocoloco, shows the diversity of flavors Hero’s Kafé is open from 8 a.m. to the end of the year, the practice will friendly. on the menu. 2 p.m., Monday through Friday at Ben move to offices in the Fairmont Village The Pocoloco, which means a “little Franklin TechVentures, 116 Research Shopping Center at 7001 N. Route 309 in Editor’s note: We want to hear about crazy” in Spanish, features capocollo Drive in Bethlehem. Coopersburg. your new business or product. Contact ham, Havarti cheese, goat cheese, shred- Corbo is the first fully employed pediat- Stacy Wescoe at 610-807-9619 ext. 4104 ded mozzarella, Herbes de Provence, St. Luke’s opens specialty practice ric neurologist at St. Luke’s. She will treat or send an email to [email protected]. To and a spicy signature sauce on Roghani A new pediatric neurology practice, St. patients up to 18 years old for neurologi- be considered, a new venture should be naan. Luke’s Pediatric Neurology, has opened in cal disorders including, but not limited to fewer than 60 days old or starting within And as for the “heroes,” the restaurant Bethlehem. epilepsy, headaches, tic and movement 60 days.

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call 610.779.1400 or visit naikeystone.com 4 Lehigh Valley Business • November 5, 2018 LVB.com Market project aims to boost Quakertown By MELINDA RIZZO Special for Lehigh Valley Business The first of three anchor businesses is Volume 29, Number 45 65 E. Elizabeth Ave., Suite 400 gearing up to open in the Quakertown Trolley Bethlehem, PA 18018 Barn Public Market, a massive redevelop- 610-807-9619 • [email protected] ment project slated to open next year in the Publisher heart of downtown Quakertown. Michael O’Rourke [email protected] • ext. 4112 Developer Chris LaBonge unveiled Black River Farms of Lower Saucon Township as Office Manager Cheryl Gaydos • [email protected] • ext. 4119 the first anchor for the 18,000-square-foot main building project. NEWS Editor Andy Warner, who along with wife, Kris, owns Joel Berg • [email protected] • ext. 4115 and operates the vineyard and winery, said the Managing Editor project was attractive because of its location and Cathy Hirko • [email protected] because of Quakertown’s ongoing revitalization. Staff Reporters “There are an awful lot of people driving Brian Pedersen • [email protected] • ext. 4108 Wendy Solomon • [email protected] • ext. through Quakertown, and we want to give them 4118 another reason to stop and visit,” Warner said. Senior Writer/Online Editor Black River could be joined by up to 12 Stacy Wescoe • [email protected] • ext. 4104 An artist’s rendering illustrates the Trolley Barn Public Market, a project in Quakertown that is under niche retailers – including a bakery, deli Researcher development and projected to open in 2019. RENDERING/CHRIS LABONGE and sushi bar, as well as a restaurateur for a Christopher Holland • [email protected] • ext. 4110 stand-alone building on the project. A FOUR-BUILDING MAKEOVER along the 300-500 blocks of West Broad Street. DESIGN/PRODUCTION Trolley Barn developers want to create a The roughly four-acre project involves a To grow the retail center, LaBonge is bank- Designer Stella Liang destination where business people, families complete rehabilitation of the corner of Front ing on traffic volumes, a high-end mix of with children, couples or singles can meet, and East Broad streets and includes four merchants and trends toward public gather- AUDIENCE DEVELOPMENT stop, shop, relax and engage with merchants. buildings and their properties. ing and market spaces, along with an area Audience Development Manager Tracy Bumba LaBonge said casual venues that incorpo- The properties are: the former Mammy hungry for an upscale local destination to For subscription information and questions, rate co-working spaces and a variety of retail Kleine’s storefront; the old trolley barn, shop and gather over a meal, snack or drinks. please call 888-506-5770 services are the future and rely less on sales which housed the Quakertown Traction Co.; “I became fixated on the idea of a public volumes than on providing “quality, authen- the former J&D Whistle Stop hobby shop; market in Quakertown after being introduced REPRINTS/PLAQUES Lisa Arnold ticity and craftsmanship” experiences. and the old rail station freight house, which to the concept while visiting several other [email protected] • 717-323-5213 “It’s all about creating collaborative experi- was used to load and unload cargo during the markets in New York, Philadelphia and even ences,” LaBonge said. railroad’s heyday. overseas,” LaBonge said. ADVERTISING Senior Account Executive LaBonge said while many outside inves- In addition to the 18,000-square-foot Quakertown economic consultant Ed John C. Coyle III • [email protected] • ext. 4105 tors had been hesitant to commit to the rede- public market, a 10,000-square-foot outdoor Scholl said the project’s tone was about Account Executive velopment project, Warner “stepped up.” wine/beer garden is planned. The space will building a community and gathering place. A Jennifer Rush • [email protected] • ext. 4106 About 15,000 cars travel through Quakertown connect the 3,500-square-foot freight house lifelong resident, Scholl’s family has lived in Special Inserts Account Executive on Route 313 – known as East and West Broad building to the main market building. Quakertown since the early 1700s. Nancy Signorovitch • [email protected] • ext. 4117 streets to locals – just about every day. LaBonge said a planned Phase I opening He said the project was unique because Warner said borough officials offering up was slated for spring 2019, with the complete the tenants would have a voice in how the EVENTS Events Coordinator to 180 public parking spaces and new lot project open later in 2019. market would evolve aesthetically. Dayna Edelman lighting was another project benefit. Once complete the market complex would “They’ll have a say and a voice in the [email protected] • ext. 4109 Along with parking the project is expect- bridge the antiques shops farther east along design and décor of the space. They’ll Copyright 2018 by BridgeTower Media. All rights ed to bring more than 100 new jobs to East Broad Street (Route 313) with the tra- definitely be invested in creating the atmo- reserved. Volume 29, Number 45. Lehigh Valley Business is protected under the federal Copyright Act. Quakertown. ditional “downtown triangle” business area, sphere,” Scholl said. Reproductions of any part by any means or facsimiles without the express written permission of the publisher are not permitted. Reprints of LVB articles are avail- able. Authorization to photocopy articles for internal corporate or instructional use may be obtained from the Copyright Clearance Center at 978-750-8400. Lehigh Valley Business (ISSN 2169-219X) is pub- lished weekly by BridgeTower Media, 1500 Paxton St., Fresh-food trend feeds farm business Harrisburg, PA 17104-2633. Periodicals postage paid at Harrisburg, PA and at additional mailing offices. By KIM SODEN fruits and a corn maze. The farm opts out of farms don’t keep staff at the stand at all times. POSTMASTER: Send address changes to Lehigh Valley Business, 1500 Paxton St., Harrisburg PA 17104-2633. Special to Lehigh Valley Business Journal the market scene as it has been able to sustain But when it is time to go to market, the farm- Lehigh Valley Business services business own- ers, managers and professionals in an eight-county Farm sales are flourishing this fall whether itself independently with seasonal events. ers are tech savvy. Reese said that about three region comprising Berks, Lehigh, Northampton, Carbon, Schuylkill, Monroe, northern Bucks and northern farmers are selling on site at their own fall fes- “Our farm would rather see the customers quarters of her vendors can accept credit cards. Montgomery counties. tival, at roadside stands or at weekly markets. come directly to the farm,” said owner April Subscriptions are available for $59 per year, two years Hausman’s Fruit Farm can accept credit for $89, and three years for $119. More and more consumers want to buy Hausman. “The prices are cheaper at the cards at its festivals, but relies on cash and Note to Readers fresh foods, a desire that is prompting them farm.” Hausman said she had to increase her checks at its roadside stand. Hausman said Opinions expressed in any commentary published in this newspaper are not necessarily those of Lehigh Valley to attend fall farm festivals, stop by their prices when attending markets to cover fees she also makes herself available at the stand Business. neighboring farm’s local stand or attend a and travel expenses. when customers make advance notice for Any suggestion written in material published by this newspaper is not to be regarded as advice (legal, tax, weekly market. But they still want the con- Still, markets are enjoying business. For large purchases. investment or otherwise), and Lehigh Valley Business assumes no liability for actions taken by any group or venience of electronic transfers rather than instance, The Saucon Valley Farmers Market No matter what the method, farms con- individual based upon such material. We welcome your opinion on issues. Write to Lehigh cash, when possible. in Hellertown has over 30 farms on its roster, tinue to evolve to meet the needs of the Valley Business at the address listed above, c/o Editor. You Brian F. Moyer, program assistant with Penn according to Angela Reese, committee mem- consumer. Another way to do so is to accept also can email your comments to [email protected]. State extension, has noticed these trends over ber and spokeswoman. The market takes Women, Infants and Children (WIC) benefits, Published by BridgeTower Media the past year as he is also director of PA Farm place on Sundays at Water Street Park and like other retailers do. Markets LLC, a new initiative focused on help- has enjoyed more customers this year than in “It’s one more place where farmers have ing farmers survive and thrive. previous years. had to invest in technology to keep up with “They are partnering with other farms to According to Reese, some members of changing consumer tastes,” said Shannon offer more products and great convenience to the Saucon Valley Farmers Market also still Powers, a spokesperson for the Pennsylvania their customers,” he said. operate roadside stands, but consider them Department of Agriculture. But, she added, Hausman’s Fruit Farm in Coopersburg has a source of surplus income. Most business “That investment is getting smaller as the been in full fall-festival swing, complete with comes from regular customers who leave cash cost decreases and the technology becomes pumpkin picking, hayrides, baked goods, when they pick up their goods, as many of the more accessible.” LVB.com Lehigh Valley Business • November 5, 2018 5

outreach activities to boost learning in manufacturing that goes on, not just at “We are still in the early stages,” said STEM STEM fields for years. Victaulic, but at all companies.” Howie Daubenspeck, recruitment, ATAS, which manufactures metal The company’s STEM outreach has training and development manager for continued from page 1 roofs, panels and other components, was definitely increased, he said. human resources at Quadrant, a global one of the first companies to join the Victaulic has taken part in the Lehigh plastics manufacturer based in Reading. Corp. The number of baby boomers leav- “What’s So Cool about Manufacturing?” University Summer Engineering Institute, But, he added: “From Quadrant’s busi- ing the workforce over the next 10 years is video contest, now in its fifth year. With for example, which allows high school ness standpoint, we are truly trying to estimated at 90,665 while the number of this annual contest, students work with students to hear from engineering lead- develop this model. It’s building your incoming workers is 80,673. a manufacturer to create a video show- ers, tour the lab and office space, and employees before they become your The same study found that 71 percent ing the life on the shop floor, getting learn about engineering in manufactur- employees.” of employers faced challenges in recruit- a glimpse of what workers do and the ing. Daubenspeck said he is working with ing, hiring or retaining workers over the skills they need. For the Penn State Lehigh Valley Teen Christopher Spohn, principal at Hamburg past year. In addition, ATAS participates in Entrepreneurship Summer Challenge, Area High School, to create the program. Manufacturers and those in construc- Manufacturing Day each year and Victaulic employees completed a Lego Daubenspeck said they plan to put a cur- tion-related fields – where a labor short- opens its manufacturing floor for tours. Lean manufacturing simulation for high riculum in place possibly after winter age has been acute – see value not only And by serving on the boards of the school students. break. The program is for students who in recruiting or attracting workers to their Manufacturers Resource Center and Da Victaulic also has participated in the don’t want to go to college or who missed companies, but in building a workforce Vinci Science Center, Bus has taken on manufacturing video contest and contrib- the deadline for applying to career and overall. additional opportunities to provide STEM utes to the Pennsylvania Dream Team pro- technical schools, he added. “All of the manufacturers that I’m outreach. gram, sending employees to local schools In addition to the pre-apprenticeship involved with are trying to get people to discuss manufacturing and STEM program, Quadrant has participated in involved in it,” said Dick Bus, president of GETTING AN UNDERSTANNDING careers. Manufacturing Day to open its doors to ATAS International, a manufacturer based Victaulic, a Forks Township-based In July, Victaulic hosted a half-day ninth graders for tours and, for the second in Upper Macungie Township. manufacturer, is involved in a number of session at its Forks Township headquar- year in a row, participated in the “What’s activities that bring the world of STEM to ters for high school girls participating So Cool” contest. A RULER TEST students across the region. in the Let’s Build Camp. For the project, For the pre-apprenticeship program, His company regularly tests new The primary benefit to Victaulic from Victaulic highlighted its virtual design and Quadrant wants to put equipment into a employees in basic measurement hosting activities and investing in STEM construction capabilities, as well as 3-D/ space at its Reading plant that replicates skills, also known as the ability to read outreach is the education of students, building information modeling technology what’s on the manufacturing floor and to a ruler. In a testament to the need for said Eric Luftig, vice president and head and pre-fabrication. use the area for training, Daubenspeck better training, about one-third of of marketing at Victaulic. A secondary said. the test-takers fail, he said. These are benefit is letting employees and cus- NEW CURRICULUM “They are going to develop soft employees looking for entry-level work, tomers get an understanding of what Meanwhile, in Berks County, one skills but also skills in production,” he added. Victaulic does. manufacturer is working on creating a pre- Daubenspeck said. “When they graduate, “It’s basically stuff they should have “I can say as an engineering-based apprenticeship program that would allow they are going to have a higher skill level learned in third grade,” Bus said. company, STEM is vital to what we do,” students to learn the STEM skills required and qualifications. We’re using this to He said his company has been doing Luftig said. “There’s a lot of advanced for working at the company. identify if they meet certain criteria.”

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For 2019 sponsorship opportunities, email [email protected]. 6 Lehigh Valley Business OPINION November 5, 2018 LVB.com Sports tourism can be home run for region It surprises many that one of Discover Laxfest was held on the Goodman Lehigh Valley’s primary markets is sports. Campus of Lehigh University this past Youth, college and adult sporting events June over two weekends. It hosted 225 are targets for Discover Lehigh Valley teams comprised of more than 5,000 play- Sports. ers and coaches. Of those, approximately Parents who have 70 percent were from out of the area. An children on travel additional, 5,000 or 6,000 parents and visi- teams know this space tors along with the players and coaches well. Our local colleges conservatively generated more than $1.2 and universities have million for the region. hosted large multi- Last, a recent ultimate Frisbee event college competitions. held at the Lehigh County Sports Fields Michael This past spring PPL brought in 65 teams with 25 players and Stershic Center hosted an early coaches per team, or 1,625 participants round of the Frozen from outside the area, plus an additional Four competition for 2,800 visitors who attended as well. This collegiate ice hockey. Lehigh University event generated another $500,000 in eco- PHOTO/MONKEYBUSINESS will, once again, host a regional NCAA nomic benefit to the valley. cross country competition. These events Lehigh Valley has hosted other lacrosse may return to enjoy other assets we have districts and others who help us with bring prestige, people and, most impor- tournaments, along with bowling, cycling, to offer. These sports events provide a pre- facilities to host these events. Discover tantly, money to Lehigh Valley. softball, baseball, soccer, wrestling, track view trip for future family visits. Lehigh Valley Sports under the leadership The real money, as most parents know, and field, cross country, and others. These Some of these youth sports also provide of Michael Kuzy, director of sports tour- comes from larger tournaments attracting events, which bring hundreds or thousands young athletes exposure to college cam- ism, continues to grow and prosper. youth teams from within a several-hour of athletes and families to Lehigh Valley puses on which some of these events are None of this even addresses the impact radius. support hotels, restaurants, grocery stores, held. It can play a significant role in col- of collegiate sports on the region. The num- Let me give a couple of examples. gas stations, health networks and more. lege recruiting. ber of colleges and their individual sports Lehigh Valley United hosted two sepa- Over the past 17 years or so that sports events along with the parents and families rate soccer tournaments this year, both REPEAT BUSINESS IS KEY marketing has been a focus at Discover who visit to watch their athletes perform at Lehigh County Sports Fields. The total Why is this important? These dollars are Lehigh Valley, and combined with our par- adds significantly to this total. Our profes- number of teams participating was 280. Of imported to Lehigh Valley. The fact that the ticipation is the statewide Sports Marketing sional sports teams only add more to the those, about 180 teams were from outside events are here bring those dollars here. Partnership, PA Sports, the Lehigh Valley mix. Sports business means big business. Lehigh Valley and likely stayed overnight This is a very competitive marketplace and has benefited from millions of dollars in • one or two nights. These tournaments Discover Lehigh Valley Sports works diligent- increased visitor spending. Currently, our Michael Stershic is president of Discover involved approximately 4,200 players, ly to keep the events coming back year-after- growth is limited only by the availability of Lehigh Valley, which promotes tourism in more than 600 coaches and more than year, maintaining that economic benefit. indoor and outdoor sports facilities. Lehigh and Northampton Counties. He can 6,000 family members. The total economic It’s also important because athletes, We are fortunate to have excellent part- be reached at mike@discoverlehighvalley. impact of this event alone was conserva- coaches, parents and families learn more ners such as Lehigh University, Lehigh com or 610-882-9200. This is the fourth col- tively more than $1 million. about our region, what there is to do and County Sports Fields, several local school umn in a five-part series.

TAKING STOCK: Uber and Zoetis Dear Mr. Berko: My stockbroker unable to make money. at $120 billion. This sounds like an SEC- livestock and companion animals. For insists that Uber, which is valued at $120 Uber won’t publish financial results, and FINRA-approved scam to keep new 2017, ZTS reported revenues of $5.3 billion billion, will come public in the second but some Uber-watchers say the company investors starry-eyed. Now investors will and earned $3.05 a share. ZTS focuses its quarter of 2019. He doesn’t have a price lost nearly $5 billion in 2017, up from a more enthusiastically buy Uber, permit- research and medications specifically on yet but promises he could get at least $2.7 billion loss in 2016. Few companies ting early investors – Microsoft, Fidelity, (livestock) cattle, swine, sheep, poultry 100 shares at the have grown as quickly and lost so much Miley Cyrus, Tiger Global Management, and fish and on (companion animals) initial public offer- money ($11 billion since 2011) in such a Britney Spears, TPG Growth, the Qatar dogs, cats and horses. Livestock revenues ing price. He says the short time frame. Could Uber have devel- Investment Authority et al., who invested are up 7 percent year over year, and com- stock could double oped Peter Pan syndrome – reaching a billions with Uber – to get their money panion animal revenues are up 17 percent. on the first day and stage of maturity most companies never back at nuclear returns. Meanwhile, Livestock revenues from anti-infectives, thinks I should buy achieve and becoming deeply in debt and some Uber employees who won’t wait for vaccines, parasiticides, medicated feed more shares as the unable to make a profit? an initial public offering are selling their additives and other pharmaceuticals price runs up. He’s I can’t imagine, even in my most shares at $33, which is a monumental accounted for 64 percent of ZTS’s 2017 Malcolm extremely bullish. bizarre moments, how Wall Street discount to Uber’s cockamamie $120 bil- revenues. And about 50 percent of ZTS’s Berko What do you think? decided that Uber is worth $120 billion. lion valuation. They could be the smart revenues derive from overseas. In 2018, Also, my sister, three That amount is a “pump” amount to help ones; that $120 billion, all puffery and revenue should come in at $5.7 bil- of our cousins and Uber, which, as your broker says, may promise, is about what the Big Three lion, with earnings of $3.12 a share. And I each inherited 227 shares of Zoetis. go public by mid-2019. A pump amount automakers are worth, combined. After impressive net profit margins, plus grow- My broker wants me to sell all of mine. is an Arabic numeral with a dollar sign the IPO, shareholders may be as mad as ing sales, suggest ZTS will have $6.1 billion My sister’s broker told her to round out before it that fee-hungry investment a foaming camel with a bad case of piles, in revenue and earnings of $4.10 by 2021. her shares to 300. What’s your opinion, bankers pull from their bums to encour- though it’s also possible they’ll be as ZTS has a strong balance sheet, excellent please? – KC, Oklahoma City age investors who are losing their enthu- happy as hogs on ice in the winter sun- management, a good sales team and high- Dear KC: Regarding your first question, siasm. In this case, they may even raise shine. ly respected products, and your sister’s he may be right, but I think he’s wrong. it to $150 billion or $200 billion – even For 60 years, Zoetis was the animal broker is right. Uber’s ride-hailing service launched in though Uber has publicly stated that it health division of Pfizer. Then, in February • San Francisco in 2011. During the past doesn’t expect to be profitable for at least 2013, Pfizer completed an unexciting Florida-based Malcolm Berko regu- seven years, Uber, whose 600,000 drivers three years. Please tell me, in the name IPO at $25 a share. But Zoetis (ZTS-$90) larly dispenses financial advice. You may have given rides to over 70 million pas- of all things good and wonderful, how is a very exciting company. It develops, address questions to him at P.O. Box 8303, sengers, has managed to lose money year an honest group of people could value a manufactures and commercializes ani- Largo, FL 33775, or by email at mjberko@ after year after year. Frankly, Uber may be company that has only foreseeable losses mal health medications and vaccines for yahoo.com. Creators Syndicate Inc. LVB.com November 5, 2018 OPINION Lehigh Valley Business 7 Standing out in a sea of retail sameness Despite gloomy stats about ecommerce targeted messaging? < Use messaging targeted at the typical taking over retail, Marketing Week reports < How does the packaging shape and ‘Delivering an informative, efficient buyer to address common pain points and that “46 percent of size compare to competitors? shopping experience with brand decision factors. shoppers still prefer < Are you using color to draw eyes to < Use what you already know about to buy in a physical your product or to its top features? consistency and education is the your customers’ buying habits to help store.” < Does your packaging integrate with key to brand differentiation from retail associates answer common ques- But the shift to your advertising message? the competition and creating tions. ecommerce means many brands are not ENSURE CONSISTENCY impact on the shelf.’ If you’re fortunate enough to have a marketing to stand out Consumers shopping online might be point-of-sale merchandising opportunity, Keith at retail—sinking into less concerned with brand consistency place a free-standing display, an on-shelf Heberling a “sea of sameness” because they are shopping for price and can explore different looks across product talk box, shelf danglers or aisle viola- that can doom their convenience first. But in retail, where visu- lines without losing the visual brand identity. tors, which are signs that extend out from retail sales. How can als are key, brand consistency can be the < Use similar logo positioning on all shelves to capture attention and promote you ensure consumers choose your prod- difference between a one-off sale and a packaging for consistency. products and specials. You can highlight uct during that crucial, limited timeframe lifetime customer. your product’s selling points, feature links at the retail point of sale? Let’s say you sell pillows and comforters MAKING THE SALE to helpful online content and offers, or in Walmart. The two products will appear According to a 2017 Salesforce report, better yet, provide access to live chat with MAXIMIZE IMPACT in different sections of the store, but they 53 percent of millennial consumers think a customer representative who can lead Brand recognition alone does not should share a similar look to help con- retail associates don’t possess the neces- the customer through their purchase. guarantee a sale. Packaging with wonder- sumers understand that both come from sary tools to deliver great customer ser- It doesn’t take an enormous budget to ful design and great benefits is no longer your brand. If the two products offer simi- vice. Retailers and brands should work create packaging and branding that stand enough. What looks good in an online lar benefits, use the same terms on both together to close the knowledge gap and out at retail and capture sales. Delivering listing might not work on the shelf when packages to clearly illustrate the benefits. capture sales from this coveted demo- an informative, efficient shopping experi- placed among competitors. Naturally, you don’t want all your prod- graphic. ence with brand consistency and educa- Your packaging must articulate your ucts to look the same, but there are several To help retail associates sell your product: tion is the key to brand differentiation brand visually and in copy in a way that ways to begin exploring consistency that < Craft clear and concise deliverables from the competition and creating impact maximizes impact when viewed next to consumers will recognize without thinking. making it easier for retail associates to on the shelf. your competition. < Use a similar visual template on all understand and recommend your prod- • Ask yourself these questions when try- products. uct. Keith Heberling is an executive account ing to stand out among other products: < Stay consistent in logo treatments < Provide retailers with a cheat sheet director for Anderson Group, a market- < Is there a cutout to engage consum- across products — same logo colors and or easy access to online content or videos ing agency in Sinking Spring. He can be ers’ senses (sight, feel and smell)? background color. that clearly show features, benefits, and reached at [email protected] < Are there undeniable benefits with < Choose a flexible color palette so you how-to information. or (610) 678-1506.

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2018 BUSINESS OF THE YEAR FINALISTS Winners in each category will be announced at the awards dinner on December 4 Business of the Year Business of the Year Business of the Year Business of the Year Emerging Business (1-14 employees) (15-24 employees) (25-100 employees) (101+ employees) of the Year Base Engineering Inc. Azzur Labs Cenduit LLC BerkOne, Inc. Citro Digital Bioscience, Inc. KDG Fitzpatrick Lentz & Dream Live Prosper Modern Fusion Catering Ebert Furniture Gallery Klunk & Millan Bubba, PC Keystone Fire Protection Co. (Formerly Mediterranean Catering) One Financial Services Advertising Ideal Concepts, Inc. Lehigh-Northampton SCF Architecture, LLC Weather Trends Omega Protective R. L. Reppert, Inc. Airport Authority Sequential Technology Services, LLC International, Inc. Vistacom, Inc. Traffic Planning and International LLC TWG Security Design, Inc. 2018 BUSINESS OF THE YEAR SPECIAL AWARD WINNERS Executive of the Year Corporate Citizen Non-Profit of the Year Non-Profit of the Year Kevin Campbell of the Year (Less than 75 employees) (75 Employees or More) Barry Isett & Associates Ron Jerdon Discover Lehigh Valley® ArtsQuest Jerdon Construction Services Minority-Owned Veteran-Owned Woman-Owned Business of the Year Business of the Year Business of the Year Pentemo Group Netizen Corporation myHR Partner (formerly Vishtech Services Company) 2018 HALL OF FAME AWARD WINNERS John Malloy Elaine Pivinski Steve Follet Victaulic Franklin Hill Vineyard Follett Corporation

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SPONSORSHIP OPPORTUNITIES AVAILABLE! Contact Mike O’Rourke at 610-807-9619 ext. 4112 or [email protected] I N S I D E BEHIND THE LIST Six questions with Peter J. Castagna of Hospital Central Services Inc. & Affiliates BusinessFOCUS ON NEW TRENDS IN HEALTH CARE Page 19 November 5, 2018 • www.LVB.com Next week: Construction, Engineering & Architecture Trends WELLNESS ON THE GO Company brings programs, classes direct to the workplace

By WENDY SOLOMON [email protected] For the past two years, it’s not unusual on temperate days to see employ- ees at Penn Treaty Network America riding stationary bicycles in the com- pany parking lot during their lunch break as an instructor guides them up and down imaginary hills. Penn Treaty in Salisbury Township is one of many companies in the please see GO, page 18

SS Group Fitness holds a cycling class outside at Olympus in Upper Saucon Township. CSS has made headway with a mobile approach to corporate wellness. PHOTO/SUBMITTED

LVB.com Lehigh Valley Business • November 5, 2018 11 FOCUS ON NEW TRENDS IN HEALTH CARE Dentists adapting business structure By DAWN WIVELL Institute. Special for Lehigh Valley Business In 2016, 8.3 percent of U.S. dentists Dr. Jeffrey Grove had taken his were affiliated with DSOs up from 7.4 Wyomissing dental practice about as far percent in 2015. The percentages are even as it could go – while still finding time to higher for women dentists (11 percent) practice dentistry – when he met Ryan and dentists between the ages of 21 and 34 Jones. (17.4 percent). Experts expect the growth The two men began discussing how to continue. to take the dental practice to the next level. WHY THE SHIFT? Earlier this year they created Dynamic John S. Stoner, a partner in RKL LLP’s Growth Dental Support, an entity known business consulting services group, said as a dental service organization, or DSO. today’s dentists face myriad challenges, DSOs contract with dental practices to such as ever-changing regulatory require- provide business management and sup- ments, reduced insurance reimbursement port. rates and increased costs of running a “I realized that the DSO model pro- business. “ vided the best way for our current prac- And many dental school graduates are tice to expand and grow,” said Grove, carrying tuition debt that makes starting who started out as a partner with his an independent practice nearly impos- father in 2004. “I knew that with Ryan’s sible. According to Dentist’s Money Digest, leadership, we could scale all of the best the average student debt for dental school customer service and quality of care graduates is $300,000. practices we had developed to other “New dentists who leave school with locations, thus serving more patients big student loans often just want a pay- and more team members.” check,” Stoner said. “Less want to endure It is a model being chosen by a small the business risk associated with an inde- but growing number of dentists, roughly pendent dental practice.” Dr. Jeffrey Grove, left, and Ryan Jones this year formed a dental service organization, which half of whom are independent practi- contracts with dental practices to provide business management and support. PHOTO SUBMITTED tioners, according to the Health Policy please see DENTISTS, page 17 DESTINATION REJUVENATION

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O Plastic Surgery & MedSpa 2610 Keiser Boulevard • Wyomissing * Procedures must be scheduled by November 30, 2018. Offer subject to change. 12 Lehigh Valley Business • November 5, 2018 LVB.com FOCUS ON NEW TRENDS IN HEALTH CARE Hospital menus embrace fresh approach By MELINDA RIZZO Special for Lehigh Valley Business Consumer demand is driving big changes in hospital food. From local ingredients and partnerships with farmers to faster delivery, health systems in the Greater Lehigh Valley are taking advantage of eat-local initiatives and digital technologies. “Baby boomers are a driving part of the changes to hospital food and they don’t want to eat grandma’s food. They want a food experience regardless of where they are,” said Margaret Kipe, director of nutrition services at Reading Hospital in West Reading. Kipe said hospital food once had a reputation for being “the worst food on the planet.” Not anymore. The results – bright crisp vegetables and artfully arranged plates – are light-years beyond from yes- teryear’s overcooked green beans, tasteless mashed potatoes, dried-out chicken or tired-looking turkey sandwiches. An estimated 3 million baby boomers will hit retirement age every year for the next 20 years, according to a report released by the American Hospital Association. And many who have already reached the standard retirement age of 65 will likely have a need to stay – and eat – in a hospital or health care setting.

CREATIVE FARE, LOCAL FLAIR Kipe said the tide turned about 10 years ago in favor About 60 percent of the fresh produce served at St. Luke’s University Health Network comes from the St. Luke’s Rodale Institute please see HOSPITALS, page 17 Organic Farm as part of a Farm to Hospital Initiative founded in 2014. PHOTO/SUBMITTED Ad for LVBJ Heathcare ad_Layout 1 10/23/17 10:42 AM Page 1 LVB.com Lehigh Valley Business • November 5, 2018 13 FOCUS ON NEW TRENDS IN HEALTH CARE As health industry evolves, don’t overlook care

By KELLY GOULD what to expect, there is a sense of relief. developing empathy for others. As adults, runs true. Special for Lehigh Valley Business It’s important to review their care plans when a loved one passes, it is a simple Showing compassion involves recogniz- In today’s competitive health care and include patients in the decision- touch that is most often missed. ing and “feeling the pain” of the patient, industry, many times the immediate focus making process.” A simple squeeze of a hand or arm on then acting on those feelings by helping is the bottom line instead of the top pri- “Patients who have a better under- the shoulder is an appropriate gesture them. Keeping compassion alive requires ority – the patient or standing of their health care tend to that reinforces care. The person is being motivation, as most health care profes- resident. take better care of themselves, which seen as a human being and not as the sionals and caregivers treat or assist many Health care needs results in a higher quality of life,” disease they are battling or the number patients a day. The results of compassion to do just that: Truly Nehru added. on their chart. Many are stressed just by are profound. care for the people It is important for professionals to the circumstances surrounding a visit “Caregivers who are compassionate being treated. Maya maintain eye contact and focus on to a doctor’s office or health care facil- encourage patients to get better more Angelou wrote, “They the person with whom they are meet- ity. Pre-conceived notions of how they quickly,” says Audrey Fernald, director may forget your name, ing. Listening to patient concerns and will be treated cause anxiety. A simple, of infection prevention and staff educa- Kelly but they will never symptoms and answering their ques- appropriate touch will help to put them tion at Fellowship Community. “Patients Gould forget how you made tions will not only show empathy, it at ease. experience less anxiety and with this, less them feel.” may also assist with diagnosis and “Developments in technology have pain.” Although she was treatment. greatly advanced health care,” said Donna Many health care professionals and describing life in general, how much Taking the time to explain a diagnosis Conley, COO of Fellowship Community. facilities have kept the care in health care. more important is that thought for or options for treatment emphasizes that “But we must not lose sight of the human Continue to keep the lines of communi- health care professionals who are treat- the patient is valued as a person. factor. Patients want to know that you care cation open, offer a gentle caring touch ing those facing health challenges or the about them, taking time to offer a listen- and serve patients with compassion. elderly? THE POWER OF TOUCH ing ear or a gentle caring touch sends that Advanced technology will never replace Touch is a powerful tool to make people message.” true care. COMMUNICATION IS KEY feel more comfortable and relaxed. • People are often told, “It’s just a When comfortable, people’s blood PRESERVING COMPASSION Kelly Gould is vice president of mar- simple test” or “The disease is man- pressure and anxiety levels often Communicating and the power of touch keting with Fellowship Community, a ageable,” with no further explanation. decrease. There has been significant become more impactful when they are continuing care retirement community in According to Dr. Dany Nehru, medi- research on the power of touch at any combined with genuine compassion for Whitehall. Before joining Fellowship, she cal director of Fellowship Community, age. Infants who are touched are more people. Nothing replaces care that comes owned an advertising, marketing and pub- “Communication is the key when caring likely to thrive, while children who from the heart. The golden rule of treating lic relations firm for 18 years. She can be for patients. When patients and their receive little attention or touch may others like you would like to be treated reached at kgould@fellowshipcommunity. families have a clear understanding of develop difficulties in forming bonds and yourself is nothing new, yet the sentiment com

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HPM50 5/17 14 Lehigh Valley Business • November 5, 2018 LVB.com FOCUS ON NEW TRENDS IN HEALTH CARE Curbing health costs via prevention, partnership, prediction By LAURA MERTZ cal, spiritual, social and economic health. management and analytics. The ability for Special for Lehigh Valley Business The idea is to encourage and support healthy KEY TAKEAWAYS: employers to know the burden of health The rising costs of employer-sponsored lifestyles and prevent health conditions from < Employers cover about 70 percent of an conditions and their trends present in the health care have become difficult to manage developing, or at least from getting more seri- employee’s health benefit costs, now averaging workforce creates a powerful means for for many U.S. compa- ous. This approach is consistent with a signifi- almost $15,000 per worker per year. health intervention. This kind of informa- nies. As reported by cant association between modifiable lifestyle < To reduce expenses, employers are looking at tion becomes available when employee ideas that naturally guide employees along a path the Society for Human behaviors and health care expenditures. health care services are integrated and of coordinated and preventive health care. Resource Management, The expenditures are both direct and indi- originate from a common source. < Programs that address “total health” – physical, the total price tag for rect, and not limited to physical health. For psychological, spiritual, social, and economic health For example, when a company engages providing medical and example, for cardiovascular disease alone, – have been shown to be especially effective. a corporate wellness provider that is part pharmacy benefits next indirect costs are currently estimated at $237 < Analytics and the ability to manage the health of an of an employee well-being portfolio, year will rise 5 percent billion, and are expected to reach $368 bil- employee population are valuable tools for employers. aggregate reporting can track employee Laura for the sixth consecu- lion by 2035. Not surprisingly, Population participation, as well as health condi- Mertz tive year to an average Health Management reports that the average national program that merges workplace tions and lifestyle risks present among the of $14,800 per worker. calculated costs of productivity loss (includ- safety with health promotion. Backed by workforce. This reporting might show that Employers cover ing both absenteeism and presenteeism) research evidence, the conclusion is that high blood pressure is present in 10 per- almost 70 percent of that cost. were higher for employees who already have integrating wellness and employee safety is cent of the population, and that 30 percent Employers are shifting their thinking health conditions and those at high risk for the most effective way to protect workers. of those employees engage in little or no outside of the box and seeking innovative health problems compared to others. Cancer, In regard to mental health, the World physical activity. When this information solutions to mitigate these costs. Research bronchitis and depression were the top three Health Organization says our experience in is combined with behavioral health data, has already made the connection between identified conditions, proving that physical the workplace is one of the factors deter- such as increased stress levels and occu- the health of an employee population and health of employees alone is not the only mining overall well-being. Employers who pational health statistics, a more complete the health and resilience of the company contributor to these expenses. enact workplace initiatives to promote picture of health and wellness emerges. itself, so many are considering ideas that mental health and to support employees The resulting holistic view gives naturally guide employees along a path of PARTNERING FOR IMPROVEMENT who have mental disorders see gains not employers the ability to understand their coordinated and preventive health care. Efforts already exist for substantiating only in the health of their employees but workforce, and the power to plan and the “total health” portfolio’s role in better also in their productivity. A negative work- implement programs that will be the most TOTAL WELL-BEING health and cost reduction. The Campbell ing environment, on the other hand, may effective for their employee population. One of the most promising approaches Institute at the National Safety Council has lead to physical and mental health prob- • to boosting health in the workplace is done extensive work to bridge safety and lems, harmful use of substances including Laura Mertz is associate executive director implementing a structured, comprehensive health in the workplace. Its studies have alcohol, absenteeism, and lost productivity. of Valley Preferred, a physician-led preferred employee well-being portfolio. These pro- confirmed that poor worker health can provider organization aligned with Lehigh grams, most likely to impact the health care compromise worker safety. It also shows PREDICTING TRENDS Valley Health Network. She also oversees cost trend, encompass all aspects of employ- that wellness can improve it. This belief led Another path for lowering health care marketing, business development, and pro- ee well-being, including physical, psychologi- to the formation of Total Worker Health, a expenses encompasses population health vider and payer services for Populytics Inc.

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By MICHAEL JOYCE During their education and training years, doctors is for them to invest in their own ambulatory surgery Special for Lehigh Valley Business miss out on nearly a decade of compounding interest on center. Historically, these centers have the potential for The course of a doctor’s career differs from most other savings, one of the most powerful tools in building retire- outstanding profit margins, but investment eligibility is professional paths, especially with regard to their debt-to- ment savings. Other factors that threaten retirement sav- often contingent upon one’s being a participating surgeon income ratio. ings for doctors are that they fall into very high tax brack- who performs surgeries at the center. Also, investing in an In the early years after college, ets and receive little to no financial aid for their children’s ambulatory surgery center might be prohibited by one’s when many of their peers are begin- educations. private practice or hospital. And finally, the amount a ning to save for retirement and may Because the annual contribution limit for employees surgeon makes with this sort of investment is based on be investing in a home, these individ- contributing to 401(k)s and other traditional retirement production: If she stops or reduces surgical procedures, uals must continue their education, plans is $18,500 prior to the age of 50 and $24,500 after she can get kicked out at often unfavorable terms. residency and fellowship training, 50, these retirement vehicles may be insufficient to enable Non-surgeon physicians sometimes have the ability often accruing significant debt while doctors to save enough to maintain their desired lifestyle to own the “means of production” related to their prac- simultaneously postponing earnings – in retirement. So what’s a doctor to do? tice, similar to surgeons owning an ambulatory surgery Michael sometimes by as much as 10 years. One possible way for a doctor to secure additional center. For example, nephrologists can own interests in Joyce One way to mitigate the conse- income, as well as a valuable asset, is for her to purchase dialysis centers and other physicians can own interests in quences of insufficient savings and or invest in her own medical office building. By estab- rehabilitation hospitals. Potential risks to be aware of are to make up for lost time is for doctors lishing a separate LLC to buy the building, the doctor government regulation, reductions in reimbursements, to consider alternative investment opportunities, such as and her partners can become landlords of their own or well-capitalized and politically connected hospital sys- investing in their own medical office building or ambula- medical practice. Owning a building has the potential tems muscling into the space and changing the cash flow tory surgery center, if eligible. to be lucrative but care must be given to understanding outlook on a dime. all of the ongoing costs associated with property own- Ideally, investing in a medical office building, ambula- DEBT BURDEN ership, such as utilities and maintenance. In addition, tory surgical center or in another “means of production” First, a discussion of the level of debt many doctors a doctor would do well to buy opportunistically, not should help a physician make up for the savings she face upon completion of their education and training overpaying, and make judicious use of leverage prior to forfeited earlier in her career, but it’s certainly not guar- is warranted. According to the Association of American purchase. anteed. As with most other investments, thorough due Medical Colleges, 76 percent of medical students gradu- diligence is required. ate with student loan debt, the median level of which INCOME STREAM • in 2016 was $190,000. With normal terms, student loan One of the greatest benefits of owning a medical office Michael Joyce is founder and president of Agili in repayments can equal more than $2,000 per month. And building is that the building may continue to generate Bethlehem and Richmond, Virginia. He is responsible for since the repayment terms for these loans can vary from income for a doctor even after she retires and no longer overall investment strategy, management of investment 10 to 25 years, some doctors may still be paying off medi- sees patients. portfolios and financial counseling services. He can be cal school debt at the age of 55. Another way for certain doctors to turn a nice profit reached at [email protected].

COMPLETE A SURVEY If you need a survey to appear in one of our lists, email Chris Holland at [email protected]. RECEIVE DAILY NEWS Sign up for our free daily-news service and get breaking local news FIRST MONTH FREE in your inbox every weekday at with move in by noon. Go to www.lvb.com, scroll to December 30, 2018.* the bottom and click on “Subscribe to E-news.” GET YOUR TICKETS View a list of upcoming events — and register for them — at www. lvb.com/events. INTERACT ONLINE Bookmark Lehigh Valley Business stories and save them for your friends. Our home page (www.lvb. com) also features blogs where you can post your feedback, comment Discover How Personal and add the blogs to your RSS Each day, personal care residents like Joan continue to embrace their Care Makes It Possible! feed. Keep up with the latest business news tweets on Twitter @ favorite pastimes knowing our caring staff is there to offer them a Call 610-421-9880 or LVB_com. Discuss the latest issues helping hand when needed. Life at the David A. Miller Personal Care visit Phoebe.org/MeetJoan facing Lehigh Valley businesses on Community at Phoebe Allentown brings out the best in seniors. *Does not include respite stays. LinkedIn and Facebook. To add your comments, log in or register at either social networking site and search for PERSONAL CARE BY PHOEBE MINISTRIES | 1925 W. Turner Street, Allentown, PA 18104 “Lehigh Valley Business.” 16 Lehigh Valley Business • November 5, 2018 LVB.com FOCUS ON NEW TRENDS IN HEALTH CARE St. Luke’s University Health Network and near Reading Hospital in West Reading. retain most of its residents in family prac- SHORTAGE Lehigh Valley Health Network. “Our affiliations with Drexel ... will help tice after they graduated, Newman said. continued from page 1 “We keep an eye on all that’s going on us address the projected physician short- around us. It would be unwise not to,” ages in our region, bring improved access GROWING DISSATISFACTION A TEAM APPROACH Ferry said. and services to our patients and provide The projected shortage comes at a time Jane Ferry, chief medical officer at Grand View Hospital, a 200-bed com- significant economic benefit to the entire when a recent study indicated physicians Grand View Health in Sellersville, said even munity hospital, uses Penn Medicine as Reading area,” said Clint Matthews, presi- are increasingly dissatisfied with the medi- though many physicians prefer to work for a backup partner for more complicated dent and CEO of Tower Health. cal profession, which could have implica- hospital and health networks rather than in medical conditions and advanced treat- St. Luke’s, meanwhile, plans to add 160 tions for the physician workforce. private practice, the tight labor market has ments, known as tertiary care, such as residents over a five-year period in psy- Geneia, a Harrisburg-based health care made recruiting more competitive. heart transplants or proton beam therapy chiatry; dermatology; ear, nose and throat; analytics company, conducted a survey of Ferry said Grand View, which employs for cancer or experimental procedures. emergency medicine; internal medicine; 300 full-time physicians nationwide and about 70 physicians, has devised a solution “It also gives us a supply of physicians and family medicine. found 66 percent said the challenges of by working with what it calls an integrated from Penn’s training programs,” Ferry said. Many of those residencies will be at St. practicing medicine in today’s environment delivery network: It contracts with primary Luke’s Anderson Campus in Bethlehem have caused them to consider career options care physicians who are largely independent. CREATING A PIPELINE Township, where the $100 million Women outside of clinical practice, an 11 percent Grand View also takes a more team- While medical schools have increased and Babies Pavilion under construction increase compared to its 2015 study. based approach to health care than it did class sizes by nearly 30 percent since 2002, will house an expanded graduate medical And 80 percent said they are personally 10 years ago, relying on its 30 advanced the medical college association believes education program. at risk for burnout at some point in their practitioners, nurse practitioners and phy- a multi-pronged approach is necessary The new residencies will nearly double career. sician assistants. to ease the physician shortage, including the number of residents and fellows to “It’s worrisome that the trend is wors- “I think the nurse practitioners and legislation that would increase federal more than 400, the largest program in the ening,” said Heather Lavoie, president of physician assistants are helping to fill support for an additional 3,000 residency Lehigh Valley. Geneia, who called burnout among physi- some of those challenges with physician positions each year for the next five years. St. Luke’s recently launched a new rural cians at “epidemic levels.” shortages,” Ferry said. In 2015, state and federal agencies residency program at its Miners Campus “If people are unhappy their productivity Ferry said Grand View’s location in spent more than $16.3 billion on graduate in Coaldale, which, like rural areas across will be lower. Even though they may still be the Mid-Atlantic, its proximity to a large medical education, according to the U.S. the country, is expected to be hit especial- in the field practicing medicine, their effec- number of medical schools and train- Government Accountability Office. ly hard by the physician shortage. tiveness with patients may be lower and ing programs and its affiliation with Penn Teaching hospitals in the region and “There are a lot of nuances to providing patient load may be impacted,” Lavoie said. Medicine give it an advantage over hospital those with medical schools use their resi- care in rural settings that require unique She said physician discontent may have networks in the Midwest and rural areas. dency slots as a pipeline to fill vacancies, training and additional skills,” said Dr. a “downstream effect” that could affect “Having said that, it’s easier in an inner- as studies show more than 50 percent of Gregory Dobash of St. Luke’s Ashland patient health and safety. city environment to fill slots than in the residents stay in the region where they Family Practice and site director of the Lavoie said the health care industry, country, even Bucks County,” she said. were trained. accredited rural training program, one particularly companies that design or Competition is heating up in particular Tower Health is partnering with Drexel of 34 in the country and the only one in manage electronic health records, needs among the large health networks in the University College of Medicine to build Pennsylvania. to work together to help restore the joy of Greater Lehigh Valley, especially between a new, four-year regional medical school Penn State Health St. Joseph was able to medicine to physicians.

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MADE TO ORDER DENTISTS HOSPITALS Ordering is scientific with the room ser- continued from page 11 continued from page 12 vice model used by LVHN, St. Luke’s and Reading. It ensures personalized attention At the same time, Stoner said, “Because dentistry is an indus- of better ways to source and produce patient and nutritional expertise is available to try that is less affected by economic changes and offers consistent meals. Ever since, health care professionals each patient. The model also coordinates growth, banks still look at dentists as good lending customers, and have changed the way food ingredients are efforts for health care, food service and dentists are beginning to attract larger investors, including private sourced, prepared and delivered to patients. nutrition providers. equity groups.” Reading Hospital sources much of its “We can optimize their selections to meet produce and ingredients from farms in their nutritional therapy and negotiate orders WHY A DSO? nearby Lancaster County, Kipe said. from a wide variety of choices,” Procaccino DSOs promise economies of scale that can help manage costs and At St. Luke’s University Health Network, said. decrease expenses. They can give dentists more power to negotiate with Thomas Boyd said about 60 percent of the Most hospital kitchens operate from 6:30 third parties and vendors and allow them to offer stronger employee ben- fresh produce comes from the St. Luke’s a.m. to 6:30 p.m. Patients may use a digital efit packages, which makes it easier to hire and retain staff. Rodale Institute Organic Farm as part of a system or their phones to place their orders “DSO models develop business infrastructure that creates econo- Farm to Hospital Initiative founded in 2014. any time during that window. mies of scale, but they also provide platforms for training, develop- The St. Luke’s Rodale farm is locat- “It’s restaurant style and patients can ment, and professional growth of team members,” said Jones, who ed on about 11 acres at the St. Luke’s select and place their orders,” Procaccino has a background in corporate management. He had been looking for Anderson Campus property in Bethlehem said. an industry he felt could benefit from his experience and focused on Township. She said coordinating hot and cold choices dentistry. Boyd is senior district manager/health and prepping them to arrive from five min- Another advantage of a DSO is care division for Metz Culinary manage- utes to 33 minutes after ordering ensures that it allows dentists to focus on the ‘New ment in Dallas, Luzerne County. Metz food doesn’t languish on service. clinical side of dentistry. works with St. Luke’s to provide “restau- Rather than making food preparation and “In the DSO model, the business dentists rant-inspired hospitality” services, St. delivery more challenging, Kipe said the pro- team runs the business, and the who leave Luke’s officials said. cess is easier. doctors get to focus on excellent The St. Luke’s partnership with Rodale “Instead of chasing exceptions, every- patient outcomes,” Jones said. school with Institute in Maxatawny Township, Berks thing is an exception. You don’t have a lot Some question whether dental big student County, includes a full-time farmer and staff of trays going out all at the same time,” care might suffer under a larger loans often to work on the organic farm at the Anderson Kipe said. corporate entity, Jones added. But, Campus. The changes also allow hospitals to meet he said, “When done well, best just want Deborah Cooper, St. Luke’s network the special needs of their patients. business practices combined with a paycheck. Less want clinical nutritional manager, said a more LVHN has a gluten-free food prep station competent clinical practice actu- health-conscious public benefits from St. and caters to the dietary needs and desires ally increase the quality of care to endure the business Luke’s efforts through in-patient meals as of patients from around the world. “We and the overall patient experience. risk associated with well as through farm stands open to staff made fufu for a patient from South Africa,” Additionally, access to dental care and the public, stocked with the same fresh Procaccino said. Fufu (pronounced foo-foo) for patients is greatly improved an independent dental local produce used in the health system’s is a staple food in many African countries. It when dental practices develop the practice.’ cafeterias. is made from green plantain flour and cas- size and scale to provide care at — John S. Stoner, RKL LLP She said growing local produce to meet sava (yucca) root. more convenient hours and reduced the needs of St Luke’s hospitals had a ripple costs.” effect. “It’s a benefit and a plus for us, for CAREER OPTIONS According to Stoner, DSOs can also make succession planning easier. staff and patients and for the environment,” It is not just the food that is changing. “Older dentists often find it difficult to find a younger person who Cooper said. So are perceptions of working in hospital wants to take over their practice,” he said. “It’s a lot easier to go to an At Lehigh Valley Health Network in food service, once seen as a culinary dead institutional buyer.” Salisbury Township, arrangements with end. But Stoner cautions, “Not all DSOs are the same. If a dentist is con- local growers to provide fresh, locally Most hospital head chefs today have culi- sidering a DSO, they need to do their due diligence to understand with sourced ingredients for its patient and nary degrees, and working in health care is eyes wide open what it means to be a part of a larger organization. Is cafeteria meals were essential to patient seen as an attractive career with benefits and the DSO going to mandate a way to practice dentistry that is contrary satisfaction, said Kimberly Procaccino, regular hours. to their personal approach? How will the DSO compensate them for Sodexo nutrition director at LVHN. She said “Years ago you had Army and Navy cooks on-going work? Is it performance based? Before making any decisions, gardens on site were used for salad greens work the line – if you had one of those you they should talk to other dentists who have been with the DSO for a and herbs. Sodexo is LVHN’s food services could feed a hospital. Today you have trained year or more.” provider. executive chefs,” Kipe said. 18 Lehigh Valley Business • November 5, 2018 LVB.com FOCUS ON NEW TRENDS IN HEALTH CARE

clients. “It’s something our employees love growing inside him: a passion for working GO The company has found a niche in and at this point, we see no reason to stop out – he’d been teaching cycling classes helping businesses run their health and offering it,” Stephens added. and boot camps at a local gym – and disil- continued from page 9 wellness programs. The cost of CSS Fitness’ classes ranges lusionment with his desk job. He’d been “What we found is many HR depart- from $3 to $12 per person, depending on working in corporate America for more region where CSS Fitness Group, a Center ments run health and wellness pro- a number of variables, such as class size than 30 years. Valley-based company, brings its cycling, grams. They’re not experts in fitness. We and if an employer helps subsidize the “Before I began CSS, I really enjoyed yoga, weight lifting and Zumba classes. come in from an expert standpoint and cost. waking up in the morning to work out. I “We go right to the company and set manage the process from beginning to The lack of showers and locker room at had energy and was excited. I thought, up what we need and pack up when end and give measurable results,” Snyder some companies hasn’t posed a problem, wouldn’t it be nice if I was as excited to go we’re done,” said Wayne Snyder, who said. Snyder said. He said employees change in to my real job?” Snyder said. founded the company in 2013 after Penn Treaty, a long-term care insur- restrooms and use sinks or special athletic “After saying to my kids for so many becoming disillusioned with his desk- ance administrator with about 165 wipes. years they should find what they’re pas- bound job. employees, has contracted with CSS “They head back to the office and no sionate about first and then find a job in it, In cooler weather, CSS Fitness brings Fitness since 2016 to provide a wellness one is the wiser,” he said. I literally woke up one day and had to go the cycling classes indoors. program to its 165 employees, said Ryan CSS Fitness handles all the payments to work and realized, I’m not passionate “The group cycling is our flagship Stephens, director of human resources at and sign-ups, which are done through its about this at all,” he said. class,” said Snyder, who co-owns CSS Penn Treaty. website or smartphone app. Employees Snyder quit his job and then over the Fitness with Amanda Grant, the com- Penn Treaty initially contracted with also have access to classes at CSS in course of a year, his plans to start a mobile pany’s director of personal training and CSS Fitness for a cycling class once a Center Valley, and virtual training and fitness company jelled. He bought some nutrition. week, and has since expanded to four days community forums on fitness and nutri- stationary bikes, put them on a truck and “We have 30 bikes in a truck and can of classes that include yoga, strength train- tion on its app. the concept evolved from there. He had set up anywhere. Basically the company ing and Pound, a high-intensity cardio “We grew so much where managing all a background in transportation logistics, just has to open their door and put us in a and strength class using drumstick-like of our participants, data and billing dic- which came in handy for synchronizing room,” he said. batons. tated that we had to get technology behind the movement of the goods and services “Everyone has a busy schedule and us with a smartphone app and web por- he was offering to companies around the BRINGING EXPERTISE this program gives them an opportu- tal,” Snyder said. region. Since its founding, CSS Fitness has nity to take advantage of it over lunch,” “I ended up taking a leap and found grown to 12 instructors and personal Stephens said. “A lot of the employees TAKING A LEAP something I’m passionate about. Now trainers. It counts Dun and Bradstreet, don’t have time to work out after work The company was born out of two I can wake up excited to do what I do,” Lafayette College and Rodale among its hours.” competing feelings Snyder said were Snyder said.

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60 West Broad St. • Suite 105 Bethlehem, PA 18018 Phone: 610-317-0130 LVBCH.com THE LIST Medical Supply Companies: Page 22 LNovemberists 5, 2018 • www.LVB.com & leads Next week’s lists: Architectural Firms, Excavating Companies CALENDAR BEHIND THE LIST WITH PETER J. CASTAGNA OF HOSPITAL CENTRAL SERVICES INC. & AFFILIATES Monday, Nov. 5 Held by: Northeast Pennsylvania Playing a vital role in the health and wellness of the community Manufacturers & Employers Association Throughout the Greater Summary: Safety roundtable discus- Lehigh Valley, medical supply sion on training requirements to be companies provide equipment to OSHA compliant people, hospitals, doctors, phar- Where: Top of the 80’s, 3 Top of the maceutical companies and more. 80s Road, Hazleton Time: 11 a.m.-1 p.m. One supplier with a strong Cost: $38 members, $76 nonmem- presence in the region is Hospital bers; lunch included Central Services Inc. & Affiliates Contact: Chris Robbins at crobbins@ in Allentown. nepamaea.com or 570-622-0992 Here to answer this week’s “Behind the List” questions Wednesday, Nov. 7 and talk about the services pro- Held by: Manufacturers Resource vided by the company is Peter J. Center Castagna, president and CEO. Summary: Trends in 3D additive manu- facturing Lehigh Valley Business: Health Where: ProtoCAM, 6620 Grant Way, Allentown care is a constantly evolving indus- Time: 11:30 a.m.-1:30 p.m. try. What services does Hospital Cost: Free lunch and learn Central Services provide and how Contact: Diane Lewis at diane.lewis@ does it stay ahead of new chal- mrcpa.org or 610-628-4578 lenges and opportunities? Peter J. Castagna: Hospital Central Thursday, Nov. 8 Services was founded right here Held by: Northeast Pennsylvania in the Lehigh Valley 50 years ago, Peter J. Castagna is president and CEO of Hospital Central Services Inc. & Affiliates in Allentown, which partners Manufacturers & Employers when several of the area hospitals with health systems like St. Luke’s University Health Network and Lehigh Valley Health Network. PHOTO/CHRISTOPHER HOLLAND Association decided to outsource and build a Summary: Managing difficult people shared linen rental and laundry MKBC annually collects, manu- phy as a business owner? LVB: What is the best piece of career and stress training service. Three years later, many of factures, tests and distributes more Castagna: Any successful business advice that you’ve ever received? Where: Top of the 80’s, 3 Top of the 80s Road, Hazleton those same hospitals along with than 121,000 units of blood for starts with its people and culture. Castagna: Early on in my career, I Time: 9 a.m.-4 p.m. local business leaders formed transfusion at our local hospitals, Having accepted the position in was fortunate to have a great boss Cost: $166 members, $332 nonmem- Miller Blood Center, which even- while HCSC processes more than 2013, I was immediately impressed and mentor who shared a phrase bers; lunch included tually became what is now known 114 million pounds of hygienically with the culture of HCSC and that continues to resonate with Contact: Chris Robbins at crobbins@ as Miller-Keystone Blood Center clean patient bed linens, scrubs, Miller-Keystone, the longevity me: “Passionate People Perform.” nepamaea.com or 570-622-0992 after merging with the commu- gowns and other related items. of service, the depth of industry It sounds pretty simple, but it nity blood bank in Reading. It is expertise and unwavering commit- Fridays, Nov. 9 and 16 now is an affiliate of HCSC. LVB: What is your guiding philoso- ment to serve our customers. please see CASTAGNA, page 21 Held by: Northeast Pennsylvania Manufacturers & Employers Association Summary: Effective communications FOR YOUR INFORMATION and interpersonal relations – two-day Dave Fisher, senior vice president of Center and Temple University. P.J.W. has many Belt Regional Branding project. The Slate training operations at Rentokil North America in Greater Lehigh Valley locations. Belt Regional Branding is part of the Slate Where: Top of the 80’s, 3 Top of the Wyomissing, was honored by the National Belt Rising project spearheaded by the 80s Road, Hazleton Pest Management Association with its Crown Steve Tang, CEO of Bethlehem-based Community Action Committee of the Lehigh Time: 9 a.m.-4 p.m. Leadership Award as its annual conference OraSure Technologies Inc.,received the Valley and includes revitalizing Portland Cost: $322 members, $644 nonmem- in Orlando, Florida. The Crown Leadership Leadership Award from the Association of Borough’s business district and a branding bers; lunch included Awards recognize industry professionals, edu- University Research Parks for his work at strategy designed to attract visitors, busi- Contact: Chris Robbins at crobbins@ cators, vendors and association officials “who the University City Science Center, which nesses and homebuyers to the region. The nepamaea.com or 570-622-0992 uphold the highest standards of industry eth- he joined in 2008. Philadelphia’s University Slate Belt Branding Regional group hon- ics while contributing their time and talent to City Science Center represents a partnership orees include Bangor Borough, ESSA Bank Monday, Nov. 12 a broad range of professional and civic orga- between 30 regional shareholders focused on & Trust, Greater Lehigh Valley Chamber Held by: Northeast Pennsylvania nizations.” Only 250 professionals have earned promoting innovation and partnerships. His of Commerce, Imagevolution, Lafayette Manufacturers & Employers Association Summary: Assigning and presenting the award since its inception in 1989. vision for the Science Center was to develop Ambassador Bank, Merchants Bank of work effectively training several incubators, accelerators and business Bangor, Northampton County, Pen Argyl Where: Top of the 80’s, 3 Top of the P.J.W. Restaurant Group chief operat- programs, which led to such award-winning Borough, Portland Borough, Slate Belt Rising, 80s Road, Hazleton ing officer Jim Fris was named chairman of programs as FirstHand, Phase 1 ventures, Waste Management and Wind Gap Borough. Time: 9 a.m.-4 p.m. the board of directors to the Pennsylvania the QED Proof-of-Concept funding program, Cost: $166 members, $332 nonmem- Restaurant & Lodging Association, the associa- the Digital Health Accelerator and Quorum. bers; lunch included tion’s highest elected office. Fris brings over 30 These programs have since become the Contact: Chris Robbins at crobbins@ years of experience in the hospitality industry trademark of the Science Center. nepamaea.com or 570-622-0992 to this position. During his tenure at P.J.W., the SENDING INFORMATION restaurant group has opened 15 restaurants, Lehigh Valley Planning Commission Email your announcements of business openings, contracts, th relocations, awards or real estate transactions to cholland@ SUBMITTING ITEMS created over 1,200 jobs, increased revenues, held its 5 Annual Lehigh Valley Awards lvb.com. Please include the municipality in which your Email calendar items two weeks in and created synergies with local sports teams ceremony on Oct. 10. The Multi-Municipal company is located. advance to [email protected] and Philly institutions such as the Wells Fargo Cooperation award honored the Slate 20 Lehigh Valley Business NEWSMAKERS November 5, 2018 LVB.com PEOPLE: promotions, appointments and hires ARCHITECTURE/ experience. Frank has a bachelor’s degree tory of pharmacy, serving as the managing attorney of the ENGINEERING from Southampton College of Long Island Allentown for the Bethlehem office until her promotion to MKSD of South Whitehall Township University and a master’s degree from Phoebe Pharmacy at director of legal advocacy in 2017. hired Ali Stoudt as Montclair State University. Stonegate Drive. She a project designer. A will be responsible for MARKETING native to the Lehigh Penn Foundation of Sellersville hired managing daily opera- Day Vision Valley, Stoudt previ- Douglas Dager as a recruitment coor- tions of the pharmacy Marketing of Allentown ously worked at Temple dinator. He will be and strengthening hired Andrew Paradysz University’s space man- responsible for attract- relationships with Getz as vice president and agement department ing candidates, con- customers. Getz head of business where she assisted ducting interviews, and started her career as development. He will staff with surveys of attending job fairs and a staff pharmacist at provide the strategic existing buildings and Stoudt career events, among the Allentown phar- foundation, best prac- Paradysz modifying floor plan other human resources macy location. Most tices, and business sup- layouts. She earned bachelor’s and mas- duties. Prior to join- recently, she served port for campaigns that respond to clients’ ter’s degrees in architecture from Temple ing Penn Foundation, Dager as a supervisor and growth. He brings more than a decade of University. Dager worked in managed multiple marketing experience to the firm. human resources at BARC Developmental roll-outs in new busi- Jung BUSINESS RESOURCES Services in Holicong, and Delaware Valley nesses. Jenny E. Jung TECHNOLOGY The Northeastern Pennsylvania Residential Care in Warminster, focusing was appointed director of pharmacy, TAC Technical Alliance re-hired Frank Migneco. He will on the recruitment and retention of staff. Montgomery for the Phoebe Pharmacy Instrument Corp. in serve as government in Colmar. She will be responsible for Hatfield hired Michael procurement manager FINANCE the overall operations of the pharmacy Coulton as general man- and will network with Herbein + Company of Spring and account roll-outs. Getz began her ager. He has more than clients and provide Township hired Maria Stromple as career at Phoebe as a staff pharmacist 30 years of manufactur- technical, market- partner and director of firmwide tax ser- and most recently served as phar- ing and management Coulton ing and informational vices. Coming to Herbein with extensive macy operations manager. She gradu- experience. assistance to businesses tax experience at other regional firms, ated from the Philadelphia College of regarding government Stromple will be based in the Pittsburgh Pharmacy. SENDING NEWSMAKERS contracting opportuni- Migneco office, but will oversee tax operations for Send announcements concerning promotions and newly ties. His background is all nine of Herbein’s offices. LEGAL hired personnel to [email protected]. Save photos at in program design, planning, implemen- North Penn Legal Services of 300 dpi as TIFF or JPG files. Please do not embed photos tation, reporting, marketing, and evalu- HEALTH CARE Bethlehem named Lori A. Molloy as its in word documents. Photos sent through the mail will not ation, in addition to having significant Phoebe Ministries of Allentown new executive director. Molloy has been be returned. Releases should include the municipality in contract and procurement management appointed Pamela J. Getz as direc- an attorney at North Penn for 21 years, which the company is located.

The 2019 Outlook will feature a panel of local business leaders discussing their thoughts on what 2019 will bring the Greater Lehigh Valley. Topics will include taxes, mergers & acquisitions, interest rates, health care and more. Thur. December 13 | 8:00am - 10:00am Event Center at Blue, Bethlehem Register online at www.lvb.com/events Sponsor:

Questions? Contact Dayna Edelman at 610-807-9619 Ext. 4109 For sponsorship opportunities contact Mike O’Rourke at 610-807-9619 Ext. 4112 LVB.com November 5, 2018 OFF THE CLOCK Lehigh Valley Business 21

RCN partners with Miller- Keystone for blood drive RCN Lehigh Valley partnered with Miller- Keystone for its 4th annual “Blood Drive for Life” at the Miller-Keystone Blood Center in Hanover Township, Auto dealer donates to youth soccer programs Northampton County. A&T Chevrolet is supporting Pennridge Yellowjackets Soccer through the Chevrolet Youth Soccer program. More than 52 donors The sponsorship includes both financial and equipment donations during the 2018 youth soccer season. participated in this A&T Chevrolet of Sellersville President Jeff Allen, left, and A&T general manager Joe Fost, right, presented life-saving event. Pennridge Yellowjackets Soccer representative Drew Minko, center, with this year’s equipment donation. Pictured is RCN TV’s Chevrolet Youth Soccer is a grassroots initiative that establishes a positive relationship between local deal- sports director, ers and the communities they serve. A&T Chevrolet is sponsoring Pennridge Yellowjackets Soccer as part Gary Laubach. of Chevrolet’s nationwide commitment to support youth sports. The 2018 Chevy Youth Soccer program is providing assistance to over 225 organizations in the northeastern U.S., with Chevrolet dealers contributing over $340,000 in money and equipment.

Winery donates to Cancer Support Community Proceeds from Tolino Vineyard’s fourth annual Fall Music Festival and Fundraiser benefitted the Cancer Support Community of the Greater Lehigh Valley. Mandy Tolino, left, presented a $3,000 dona- tion check to Amanda Buss, execu- tive director of the Cancer Support Community. The funds will be used to support programs offered free of charge to help individuals and families in the Lehigh Valley affect- ed by cancer.

Provident Bank donates to Cancer Support Community Provident Bank Foundation Executive Eirector Jane Kurek and Trevor Hart, vice president of market, pre- sented a $5,000 grant to Community Services for Children to support its Early Head Start program provid- ing at-home therapeutic services to children affected by drugs and/or alcohol. Pictured from left: Kurek; Hart; Deidra Vachier, vice president of early childhood education; Lora Lesak, director of child health at Community Services; and Paula Margraf, president and CEO of Community Services.

dynamic environment is ensuring our cus- will benefit all stakeholders to continue by that we get a firsthand view into what CASTAGNA tomers understand the value that we pro- to work together on what is best for the makes the Lehigh Valley so special. vide beyond the basic cost of our service. health of the patient and the community. continued from page 19 The blood supply needs to be safe and LVB: What are some of your personal inter- immediately available when the patient LVB: What motivates you to get out of bed ests outside of the workplace? taught me that a career is about doing what requires it. Clean and hygienic linen, every morning to go to work? Castagna: In our free time, my wife, you love and loving what you do. scrubs and apparel contribute to lowering Castagna: HCSC and Miller-Keystone play Angela, and I enjoy traveling and spend- the potential for infections and readmis- a vital role in the health and wellness of ing time with our three daughters who all LVB: If you could change one thing about sions and cannot be compromised. As this remarkable community. Getting the live and work in New York and New Jersey. your industry, what would it be? hospital systems get larger in size and opportunity to work with many amazing I’m also an avid golfer and enjoy reading a 1Castagna: Our greatest challenge in this scope and Lehigh covering Valley larger Business geographies, • November it 5, 2018people is inspirational LVB.com and not a day goes good book for relaxation.

CLASSIFIED MARKET

Lehigh Valley Business is now 24,000 SF Industrial Lease $3.50 SF NNN at Rt 100; ENTERTAINMENT accepting Legal Notices. SEND YOUR BUSINESS 26,250 SF Industrial on 5.5 We are a newspaper of General Circulation. acres w 31’ ceilings on I-78 Roger Latzgo 610-767-7120 NEWS TO: for$1,575,000; 47,625 SF w Piano, Guitar, Vocals www.rogerlatzgo.com Contact Cheryl Gaydos at 27’ ceiling racking in place 610-807-9619 or [email protected] $4.75 SF NNN EDITORIAL@ LVB.COM to place your notice. Call us at 610.779.1400 or search available properties at naikeystone.com 22 Lehigh Valley Business THE LIST November 5, 2018 LVB.com 2018

Presented by:

CONGRATULATIONS! On Wednesday, October 24, 2018, over 250 business leaders gathered together to celebrate the Lehigh Valley Business Fastest Growing Companies. For more information or to view more event photos, please visit us online at www.lvb.com/events 2018 FASTEST GROWING COMPANIES 1 The Hillis Group, LLC 17 Creditsafe USA 32 Vishtech Services Company 2 Dream Live Prosper 18 Quaint Oak Mortgage, LLC 33 Altitude Marketing 3 RER Energy Group, LLC 19 Austin Master Services LLC 34 Schlouch Incorporated 4 Ideal Concepts, Inc. 20 SmartAcre, Inc. 35 BSI Corporate Benefits 5 D&B Elite Construction Group 21 Populytics, Inc. 36 Jerdon Construction 6 Stratix Systems 22 BSEG, LLC Services LLC 7 Netizen Corporation 23 Gateway Ticketing 37 MGN Logistics, Inc. 8 Customers Bank Systems, Inc. 38 Zeswitz Music 9 The Good Life Companies 24 Fish Window Cleaning 39 Keystone Fire Protection Co. 10 Alloy5 Architecture 25 Vigon International, Inc. 40 Express Employment Professionals 11 Genomind Inc. 26 BerkOne, Inc. 27 The Denzel Group 41 K&H Custom Window 12 Piramal Critical Care Treatments 28 AlphaGraphics Lehigh 13 Traffic Planning and 42 TITAN Mobile Shredding, LLC Design, Inc. Valley 43 East Coast Floor Distribution Supporting Sponsor: 14 TWG Security 29 Dalton Delivery Service Inc 44 JCS Health Care Services, Inc. 15 Bosada Inc DBA CertaPro 30 Weather Trends Painters of Reading International 45 Unique Pretzel Bakery 16 Fraser Advanced 31 Berks • Fire • Water Information Systems Restorations 2018

Date: Wednesday, November 7 Time: 8–11 am Location: DoubleTree by Hilton, Reading Register online at www.lvb.com/berksres

8:00am Networking & Breakfast 8:30am Welcome and Opening Remarks 8:45am Economic Forecast SPEAKER: Keith P. Aleardi, CFA, Chief Investment Officer,Fulton Financial Advisors President & CIO, Clermont Wealth Strategies 9:15am Discussion Topic: Major Projects in the Greater Berks Area MODERATOR: Pamela Shupp, Executive Vice President, Greater Reading Chamber Alliance SPEAKERS: George Haines, Vice President, Acquisitions & Development, Equus Capital Partners, Ltd. Matt Clymer, Senior Vice President, MRP Industrial Thomas C. McKeon, AICP, CEcD, Executive Director, Berks County Industrial Development Authority (BCIDA) 10:00am Networking Break 10:20am Panel Discussion: What’s Hot and What’s Not in Greater Berks County Area Real Estate SPEAKERS: Dave Mattes, Realtor, The Dave Mattes Team & RE/MAX of Reading Bryan Cole, SIOR, Managing Principal, NAI Keystone Commercial & Industrial, LLC 10:00am Networking in Exhibit Area 11:00am Adjourn

Major Sponsor: Supporting Sponsors:

FOR INFORMATION ON THE EVENT OR EXHIBITOR OPPORTUNITIES Contact Dayna Edelman at 610-807-9619 ext. 4109 or [email protected] SPONSORSHIP OPPORTUNITIES AVAILABLE! Contact Mike O’Rourke at 610-807-9619 ext. 4112 or [email protected]