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Craft Focus Magazine www.craftfocus.com April/May 2010 April/May CRAFTFOCUS Issue 18 www.craftfocus.com MAGAZINE Happy Birthday Craft Focus! REVIEWS • Craft Hobby + Stitch International • CHA Winter Show TRIED AND TESTED KNITTING YARN How card making is evolving Does e-commerce work for your business? PLUS WIN! Latest products £500 worth of Numberjacks craft Industry profiles kits from Creativity International News & views Position Yourself for the Economic Recovery! Just turn the page to discover how leading UK retailers and manufacturers plan to grow their business in 2010! Give Your Business a Competitive Join us on a Special Reader Trip to the 27-29 Stephens Con Rosemont, Illinois - j “It’s the ideal platform for UK manufacturers and retailers to learn more about the US craft business and the way it operates. Many UK companies that have ventured into the important US market have used the Show as a starting point before committing full-scale.” - Sara Davies, Sales Director at Crafter’s Companion Discover Trends Before Your Competitors X Superb access to craft industry design, manufacturing and retail trends from across the globe X Engage with hundreds of exhibitors and thousands of attendees representing a vast selection of product categories across: B Scrapbooking and Papercrafts B Fabric, Quilting and Needlecrafts B Art Materials and Framing B General Crafts Edge and Find Inspiration in Chicago CHA 2010 Summer Convention & Trade Show July 2010 nvention Center just outside of Chicago Build Your Business with World Class Education X Business building seminars that provide attendees with ideas and strategies they can immediately apply to their own businesses. X Demonstrations, Make-N-Takes, and workshops that highlight effective in-store demonstration techniques and provide inspiration for visitor’s own store events X Complementary lunch with CHA President, Steve Berger – who will provide an overview of the nearly US30 billion global craft market Chicago Retail Tour Participants will also have the opportunity to join Craft Focus staff on a guided tour of several leading US craft and hobby retailers - featur- ing some of the most advanced and innovative retailing practices in the marketplace today. Visitors will garner inspiration, insights and best-in- class retailing practices they can immediately adopt in their own stores. Destinations on the tour will include: X Big-box stores Jo-Ann Fabrics & Crafts and Michaels X Specialty stores including Pearl Art & Craft Supplies and Blick Art Materials X Other innovative Chicago-area concept stores … and stay the weekend for the CHA SuperShow 30-31 July, to experience consumer response to this year’s newest trends and products firsthand! For a complete listing of stores on the retail tour, and to learn how you can participate in the Show and Craft Focus-guided tour, visit www.chareadertrip.com April/May 2010 issue 18 Editor-in-Chief Rebecca Winward +44 (0)1376 535 609 [email protected] contents 26 Editor Emma Zücker +44 (0)1376 535 609 regulars features [email protected] industry news 6 x marks the spot 34 Editorial Assistant We highlight the latest happenings in the industry Take a look at the latest cross stitch products Rianna Fry +44 (0)1376 535 613 [email protected] brand spanking new 17 tried & tested 50 Sales Manager Take a look at these latest product launches We try out some knitting yarns to offer you a Mark White customer perspective +44 (0)1376 535 606 [email protected] the library 24 The latest crafty tomes to inspire and inform college creations 56 Advertising Sales Tracy Voice How to tempt students with the right supplies +44 (0)1376 535 618 competition 31 [email protected] Enter to win Numberjacks craft kits from Creativity kit & caboodle 60 Design Manager International, worth £500 The best all-in-one projects for adults Vicky O'Connor +44 (0)1376 535 616 [email protected] forward thinking 76 stamp duty 67 Graphic Designers Business Link offers advice on business planning Check out the latest rubber stamping trends, Sarah Barnes, Sophie Farage, Laura Perry predicted by those in the know Steve Mckea, Hayley Kilminster +44 (0)1376 535 616 retailer roundup 70 Studio Assistant We talk with some retailers about the Leanne Walsh importance of e-commerce Production Manager Stuart Weatherley tools of the trade 73 Subscriptions Alice Henson, Charlotte Tannett Products to make the most of craft materials +44 (0)1376 514 000 56 KD Media Publishing Limited q&a special 78 Broseley House Industry experts provide advice on some Newlands Drive profi les retail-related business matters Witham, Essex, CM8 2UL, UK building a nest egg 32 www.craftfocus.com Steve Barton explains the family story behind the launch know the facts 81 Cover image courtesy of Inspire Me Papers of his business Krasnaya Nesting Dolls (www.inspiremepapers.co.uk) Neil McFarlane considers insurance liability ISSN 1758-0900 best of British 39 choosing a web designer 82 Craft Focus is solely owned, published and We speak to Brigantia Needlework’s Kath Jackson about Part two of David Mackley’s advice designed by KD Media Publishing Limited. Whilst the company’s growth and prosperity every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal the knitty gritty 48 responsibility for any errors or omissions, nor can they accept responsibility of the standing Retailer Sue Morgan tells us how her company Get of advertisers nor by the editorial contributions. Knitted grew from an online store The views expressed do not necessarily refl ect those of the publisher. Craft Focus is published six times a year. Subscription rates for overseas the body shop 74 readers are £40 per annum (incl. p+p), Cheques Adjustform’s Chris Darwent tells us how introducing should be made out to KD Media Publishing 60 Limited and sent to Craft Focus, Broseley House, new products is key Newlands Drive, Witham, Essex, CM8 2UL, United Kingdom. a walk in the park 90 Find out why crafter Karen Lewis decided to take the shows Craft Focus magazine is proud to be a big success 26 associated with and supporters of: plunge and launch Blueberry Park Exhibitors have their say about February’s Craft MEDIA SUPPORTER special feature Hobby + Stitch International ANTI COPYING IN DESIGN house of cards 41 exceeding expectations 53 Leading suppliers explain how the card making market is The lowdown on the CHA 2010 Winter changing and what products are on trend Convention and Trade Show in California craftfocus 3 Learn how to make this jewelry design by Fernando Dasilva: www.beadalon.com/princessdream.asp Happy Birthday Craft Focus! It’s finally here – the third birthday edition of Craft Focus, in which we have lots of treats for you to enjoy – plus perfect timing for me to introduce myself as the new editor! I’ve now been here >L for a couple of months and am really enjoying getting to know all ?S]W[fWSek you readers, so please continue MVY`V\ to contact me with any news or ideas you may have [VTHRLVTHRL for the magazine. As you probably know, we’ve recently expanded our team in order 9dWSf<WiW^dk to offer a lot more content. For a start, this issue there’s a card making special feature where friendly suppliers provide their expert advice. We’ve also delved into the world of student crafting to offer guidance on how your business can appeal to a younger audience. If it’s trendspotting you’re interested in, how about rubber stamping? We speak to a group of enthusiasts about their trend predictions for the coming months. Now, something I’m particularly excited about this issue is our brand new tried and tested feature – and we’re kicking off with knitting yarn. It’s our chance to give a useful consumer perspective on the various products that are available. A lot of you have expressed an interest in seeing more knitting and crochet pieces in Craft Focus, so let’s start as we mean to go on! In addition, while at the Craft Hobby + Stitch International show, we got chatting to lots of interesting crafty retailers and suppliers, so thought it only fitting to round up some of your thoughts in our review article – turn to page 26 to see if you’ve been featured. Last of all, we’ve included the usual lot of news and new products for you to peruse, we also talk e-commerce and its importance to your business, plus there’s some useful advice about business planning. I do hope you enjoy this issue and, again please get in touch with anything crafty you deem important. We want to hear it all! Emma ® Emma Zücker Create Something Great™ Editor www.beadalon.com To fi nd a Beadalon retailer near you, please visit www.beadalon.com/locatewheretobuy.asp J[[ craftfocus 5 industry news Find out about the latest industry goings-on in our regular roundup Textile Holiday Tours set to reveal fabric of the nation To celebrate a flourishing interest in arts and crafts, a new company is offering a series of specialist textile discovery tours for 2010, and it’s one of the first of its kind. Five themed tour programmes are scheduled throughout the year and will include excursions and creative workshops plus visits to stately homes, galleries, cathedrals, churches, castles and more. “I realised that there were a lack of holidays in the UK for people interested Craft Focus celebrates its third birthday in all things textile,” explained founder Lorraine Traer-Clark. “With this in You may or may not have been with us from the very inception, mind, I wanted to create a memorable experience to find out more about but we’re sure you’ll be interested to know that Craft Focus the UK’s diverse variety of textiles in stimulating and convivial settings.” Magazine is three years old this issue, and what a fabulous few For more information and to book the tours – which range from three to years it’s been! five nights and start at £375 per person – call +44 (0)1621 869 089, email The sheer transformation, growth and success since issue [email protected] or visit www.textileholidaytours.co.uk.
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