Sustainable Urban Markets An Action Plan for London

European Regional Development Fund Investing in your future Contents

Co-chairs’ foreword 3

Introduction & executive summary 4

Setting the scene: Central & inner London’s markets in numbers 12

Section 1: Strategic, legal & regulatory 21 Proposals 1-7

Section 2: Regeneration, high streets & town centres 29 Proposals 8-14 Case Study: Church Street Market – delivering regeneration 32 Case Study: Lower Marsh Market – Business Improvement District management 36 Case Study: Brixton & Station Road & FEAST markets – Trader & volunteer management 42

Section 3: Enterprise & entrepreneurship 43 Proposals 15-20 Case Study: ‘Mercat de Mercats’ de Barcelona – market of markets festival 46

Image: Tatiana Alisova. www.tatianaalisova.com Case Study: Queen’s Crescent Market – entrepreneurship programme 49 Case Study: Camden Lock Market – lessons in creating destination & place 50

Section 4: Low carbon & sustainability 53 This Sustainable Urban Markets Action Plan for London Proposals 21-28 makes proposals to support and grow street and covered Case Study: Borough – waste & recycling 59 Case Study: Bolton – sustainable solutions 60 markets as centres of enterprise and civic and cultural value. Markets location list 61

Next steps & indicative funding opportunities 62

Further reading 64

Glossary & Acknowledgements 65

NB: All publications referenced are listed in the further reading section.

Cross River Partnership | 1

Co-chairs’ foreword

‘  Markets can regenerate neighbourhoods and High ‘ Streets – look at Borough, Camden, and NCGM’s plans for Nine Elms. This requires vision, planning and investment. London’s retail markets need that, too. Markets create sustainable supply chains, local procurement, jobs and enterprise, whilst providing access to cheap healthy, fresh food. I welcome the SUM project and look London’s markets mirror the capital’s Markets are in my blood. I grew up in and vibrancy and diversity in a way that our high around Camden Lock Market, which my forward to working with a new Markets Board for London. streets sometimes fail to. I love delving into father co-founded in 1972. The experience Jan Lloyd, Chair of the Association of London Markets markets and discovering antiques, jewellery has given me the utmost respect for what ‘‘ and artisan food as well as outlandish fancy it takes to be a successful market trader. dress and Secret Santa gifts – if you know Today I run and develop markets for the where to look that is! Urban Market Company. I am also researching London’s markets face big challenges though. markets through a doctorate at the University Not least, responding to under investment of Westminster. in public markets and fast moving changes

Markets are thousands of years old. Their

in customer behaviour. At a time when shop traditions anchor us in the past, and yet they rents and running costs are rising we need remain as relevant as ever to contemporary to broadcast the affordability and low-risk city life.

of starting up and retailing in a market.

In London we need to revalue markets within We also need to iron out the bureaucracy the hierarchy of our city spaces. They need and ‘hide the wiring’ for market operators strategic vision, investment in both people and traders alike, strengthen the link with ‘ ‘ and place, and careful nurturing throughout shops – developing and promoting both as their life. Infusing local heritage can create a key driver of local economies that enrich commercial places with soul. The SUM project is timely. It offers practical and bold and benefit the city as a whole. The pay-off is huge: greater and more ideas – we need to think about the markets of the future. Nabma We have enjoyed good support from sustainable ‘grass roots’ economic has been engaging and generating new ideas through social the GLA throughout the production of development; better public realm; enhanced this Action Plan. I am pleased the Mayor media and the ‘Love your Local Markets’ campaign. I hope 2015 creativity and innovation; and more effective committed in Actions for High Streets will see LYLM come together with a London ‘Market of Markets’ community engagement, cohesion and to continuing to work with CRP and the festival to support and inspire the retail markets of the future. well-being. Sustainable Urban Markets project. Graham Wilson, Chief Executive, I hope we can use the proposals we’ve I look forward to building on the proposals National Association of British Market Authorities developed in this Action Plan to continue put forward here and driving the innovation working with EU partners, local authorities ‘‘ and investment needed to support and grow and others to support and develop London’s markets as vital commercial and London’s markets. civic assets.

Will Fulford – Co-founder Helen Santer – Chief Executive The Urban Market Company Waterloo Quarter Business & Camden Town Unlimited BID Board member Improvement District

Cross River Partnership | 3 Introduction & executive summary

In the six years since the Greater London Authority published London’s Streets Markets, the number of markets in central and inner London has grown by more than 20 per cent. Estimated turnover for Greater London is up from £430m in 2008 to £615m in 2014. Growth has been uneven, however. Private sector expansion contrasts with public sector stagnation. There are, therefore, reasons for positivity and concern. Image: Old Spitalfields Market, Owain Jones

The Value of London’s markets Challenges for London’s markets The National and regional response The Sustainable Urban Markets project Markets play a vital role in London’s high streets as In many areas publicly run retail markets are struggling In recent years a number of committees and reports The challenge to markets and high streets is common places of employment, commerce, consumption to survive. This is due to a matrix of factors, not have put forward recommendations to improve the across EU member states. The URBACT programme and leisure. They provide local variety and character, least changes in shopper behaviour and competition picture. This has failed to elicit a cohesive or sustained funded by the European Commission has partnered generating footfall and boosting profits for shop based from discounters, supermarkets and the internet. local or strategic response. The landscape remains Cross River Partnership (CRP) in London with eight retail. They are particularly important as low threshold This is perhaps slightly less true for privately atomised and uncoordinated. There are reasons for European cities to share knowledge and develop retail incubators. This can be seen in a new wave of operated markets. optimism, however. city action plans. The project is led by the city of producer/vendor and designer/maker retailers who Barcelona. Mary Portas’ independent review of the nation’s are embracing markets alongside bricks and mortar Investment and antiquated regulation remain major high streets and subsequent pilots emphasised the and e-commerce. structural challenges for local authorities. Sometimes CRP has been coordinating and delivering the considerable value of markets. Government and the staid product choice and traditional opening hours Sustainable Urban Markets (SUM) project on behalf National Association of British Market Authorities In health and income deprived areas, markets provide diminish opportunity. Still, too few traders and of the City of Westminster, focused on central and (Nabma) responded by delivering the ‘Love your local access to fresh produce, goods and services operators employ flexible payment, social media inner London. Although geographically discrete, the Local Markets’ fortnight celebrating and re-engaging at affordable prices lifting living standards. A spatial marketing or on-line sales as part of their armoury. work and proposals set out in this Action Plan have communities around markets as commercial and analysis of central and inner London’s markets wider resonance for markets across the capital. social assets. confirms their relevance to established and emergent Appreciating land values and development present BME communities, too. (See maps pages 17&19). a double edged sword of opportunity and threat. In London, the Mayor has been rethinking high streets. The project team has been led by two private sector And despite being at the centre of high streets, Since 2011 his Outer London and Regeneration co-chairs – Will Fulford of the Urban Market Company In some areas markets are major destinations in markets often remain peripheral to town centre Funds have invested £120m catalysing local funding and Camden Lock Market, and Helen Santer, Chief themselves. Open a guide book and Columbia, regeneration – their civic, cultural and commercial and support to animate places, boost business and Executive of Waterloo Quarter Business Improvement Portobello, Camden, Borough and others are amongst benefits undervalued or overshadowed. smarten shopfronts. Kingston, Wood Street and Chrisp District – operator of Lower Marsh Market. the top things to ‘see and do’. From Kingston to Street markets were three that benefited. Roman Road, London’s markets reflect and enrich the The project team has blended representatives To date the Mayor’s investment has put a strong diversity of a global metropolis. They are valuable from the GLA, Southwark, Lambeth, Camden and focus on inner and outer London – areas with growth commercial and social assets. They are part of the Westminster Councils, as well as the Royal Borough potential. The benefits for central London, where very fabric of community, culture, heritage and place. of Kensington and Chelsea and City of London the majority of the capital’s street and covered Corporation, Better Bankside, Vauxhall ONE, and markets can be found, have been more modest. Waterloo BIDs, New Covent Garden, Brixton, The recently launched Mayor’s High Street Fund now Camden Lock and Borough Markets. provides the opportunity for central London markets to benefit, too.

4 | Sustainable Urban Markets Cross River Partnership | 5 Image: Wayne Hemingway MBE, SUM Workshop, Owain Jones

Valuable input and advice has also been received The next four sections set out and explain the twenty from London Councils, the Association of London eight specific proposals across four core themes: Markets, the National Association of British Market 1. Strategic, legal & regulatory Authorities, the Department for Communities and – proposals 1-7 Local Government and the National Market Traders Federation. 2. Regeneration, high streets & town centres – proposals 8-14 An Action Plan for London 3. Enterprise & entrepreneurship This Action Plan represents the culmination of more – proposals 15-20 than two years of work, including project team 4. Low carbon & sustainability working, European study visits and a dedicated – proposals 21-28 practitioner and stakeholder workshop. The proposals provide a rationale for action. Each On the following The SUM project team has developed twenty eight will require further investigation, planning and proposals to support retail markets as sources of pages is an executive promotion. No specific funding is currently attached employment, regeneration and growth and boost for delivery. Development and resourcing will need summary of the 28 their contribution to high streets. Pages 8 to 11 to be progressed by Cross River Partnership (CRP) in set out the proposals in summary form. proposals developed consultation with local, city and national stakeholders. by the Sustainable Urban This is followed by a scene setting section explaining The four core thematic sections are interspersed ‘Central and inner London’s markets in numbers’. It Markets project team to deliver with domestic and European case studies providing establishes the growth that has occurred in the sector examples of activity and innovation relevant to the improvements in London’s retail in recent years and where this has occurred. It also proposals outlined. Section eight details proposed provides an overview of the operational parameters markets. Each of those proposals next steps and indicative funding opportunities. and spatial distribution of London’s markets, is described more fully in sections 1-4. identifying weaknesses and opportunities. It is CRP’s intention to use this Action Plan as a basis The proposals are based on commissioned for engagement with local, strategic and national stakeholders; to reignite debate, build consensus and research, collaborative partnership, a dedicated stimulate action that can be matched by funding that will support and grow London’s markets as places of workshop and bilateral and multi-lateral engagement, enterprise and civic and cultural value. supported by the European Commission through the URBACT programme.

6 | Sustainable Urban Markets Image: Brixton Village, David Sampson Section 1 Section 2 Strategic, legal & regulatory Regeneration, high streets & town centres

Strategic coordination – bringing the sector together Regeneration – maximising opportunities for markets Proposal 1: That the GLA convene and partner a Markets Board for London, linking to the London Proposal 8: That Local Authorities, private operators and BIDs consider opening new markets or licensing Enterprise Panel. and managing mobile retail to provide a mixed retail offer within opportunity and intensification areas.

Legislation – promoting investment Interpretive guidance – way-finding flexible and Innovating the high street – supporting and trialling Integrating markets and high streets and entrepreneurialism creative management innovation – a development trust approach Proposal 2: That London Councils, Proposal 3: That London Councils, supported by DCLG, Proposal 9: That the Mayor considers establishing an Proposal 10: That Cross River supported by DCLG and the All Party Nabma and the NMTF produce interpretive guidance that RTF style ‘Future Markets Incubator Fund’, supporting the Partnership create a development trust Parliamentary Group on Markets, facilitates effective use of the London Local Authorities trialling of innovation within London’s street and covered market management model, linking collaborate to coordinate a review of the Act 1990, promoting investment and entrepreneurialism. markets. a new or existing street or covered London Local Authorities Act 1990 and market with shop units, providing a Proposal 4: That London Council work with Nabma to bring forward proposals for legislative location for training, test-trading and produce interpretive guidance enabling wider use of the change that promote investment and trader movement into shop space. Food Act 1984. entrepreneurialism. Integrating the high street – supporting a ‘whole street’ view Proposal 11: Where a BID, private operator, Community Routes to investment in public Planning frameworks & good practice – structuring development Interest Company or similar is already responsible for managing a market, a trial should be developed to devolve markets – unpacking the challenge That CRP produce a ‘must review’ checklist encouraging Local Development Frameworks, Proposal 5: coordination of local management, including retail, Proposal 12: That the London Unitary and Neighbourhood Plans to properly consider markets and markets investment in town centre promotions, events and related services. Enterprise Panel work with London redevelopment. Councils to explore options for investing in public sector markets as Integrating the high street – demonstrating how part of its Jobs and Growth Plan and Measuring Value – knowing the unknowns Dissemination – creating a change can be delivered provide advice and recommendations knowledge hub and sign-posting for authorities to consider. Proposal 6: That London Councils work with its members, advice Proposal 13: That Cross River Partnership work with private operators and representatives bodies to: URBACT, Nabma and the ATCM to identify European and Proposal 7: That the Street Trading a) agree a set of economic and social ‘value measures’ for domestic good practice for the integration of markets and Bench Marking Group collate content Designing markets – creating markets and a mechanism for biennial collation; and shops in high streets, focussing on: for an on-line London markets destination & place b) that the GLA undertake to produce a biennial report on ‘knowledge hub’; and that the GLA – Integration with adjacent shops, including expanding into shop space Proposal 14: That the Mayor’s Design its analysis to inform strategic policy and planning. host material, pending any future Advisory Group produce a technical Markets Board for London website. – Integration with local services – health, libraries, good practice guide to markets design, community safety drawing on the lessons of the OLF and domestic and international good – Integration with culture and entertainment. practice – this should consider options for weather proofing London’s street markets.

8 | Sustainable Urban Markets Cross River Partnership | 9 Section 3 Section 4 Enterprise & entrepreneurship Low carbon & sustainability

‘Market of Markets’ festival – celebrating, supporting, providing opportunity Waste management & recycling – delivering Supply Chains – promoting efficiencies sustainable supply Proposal 15: That the Mayor, and the SUM project team work with public and private market operators to deliver a ‘market of markets festival’ event in London in 2015 to coincide with Nabma’s ‘Love your Proposal 21: That wholesale markets and public and Proposal 23: That CRP work with Local Markets’ fortnight to ‘celebrate, support and provide opportunity’ for the sector. private operators work with the Food Board to promote wholesale markets to promote and and maximise food recycling through initiatives like coordinate consolidated supply to FoodSave. trade, and develop trials for the use of zero and low emissions delivery Jobs and skills – supporting nano Opening hours – meeting customer demand Proposal 22: That the Town Centre Spatial Planning businesses vehicles to green the supply chain. Proposal 17: That CRP work with private and public Guidance advise that retail and markets services, including Proposal 16: That the London market operators to trial extended opening hours at enforcement and cleansing, are managed within a ‘whole Proposal 24: That CRP work with Enterprise Panel (LEP) and GLA embeds specific markets, supported by marketing, monitoring and street’ view and are procured and delivered accordingly. market operators and market retailers support for nano (as well as SME and evaluation. to increase the supply of market sold micro businesses) in its Jobs & Growth goods into local business. delivery plan, including access to finance, training, skills development, First Pitch London – providing start up’ opportunities Promoting product ranges – helping markets keep apprenticeships. their offer fresh Promoting sustainability – green Proposal 18: That CRP work with the NMTF, Princes Trust actions, green seal badge scheme and local business support service practitioners to develop Proposal 25: That CRP work with producers and and deliver a ‘First Pitch London’ programme for 200 new wholesalers to promote diversified product ranges to Proposal 27: That The London Food London Traders Card – removing traders in 2015/16, supported by corporate sponsorship traders, including through promotional ‘meet the buyer Board [and any future Markets Board] barriers and unlocking the market and other funding. events’ – this should help ‘refresh’ markets’ offer. support and promote ‘How Green is your Market’ in partnership with That CRP coordinate Proposal 26: That CRP work with local public and private Proposal 19: the NMTF; and that a ‘showcasing’ a feasibility study to determine the operators to develop a pilot to test the viability of hyper- event be organized to promote green function, management, cost and local supply, i.e. local producer-to-business production Applying digital technologies – to modernise business practice within the sector, backed by benefits of a London-wide Traders and/or supply. and ‘create and keep customers’ an incentivising new ‘green seal’ badge Card; and seek funding to support Proposal 20: That CRP work with Namba and the ATCM scheme. development of a pilot. to identify the barriers to the digitization of London’s markets and develop pathways for increased take up by managers and operators; and that CRP coordinate a Travel to markets – promoting cycling & walking European funding bid to support manager training and the trialling of new ‘digital’ approaches in the market place. Proposal 28: That TfL promote sustainable travel to and from London’s markets by extending Legible London, cycle network and bus, rail and tube way-finding to highlight markets; and that TfL work with local public and private market operators to increase the cycle parking available in and around markets.

10 | Sustainable Urban Markets Cross River Partnership | 11 Central and inner London Total retail markets in central & inner London 2008-2014 Setting the scene markets in numbers 71 2008 Central & inner London markets in numbers 99 2014

London retail markets Central & inner London retail The markets sector as a whole has expanded strongly in central and inner estimated turnover markets direct and indirect FTE jobs 2008-2014 London since 2008. Expansion has been uneven, however. Significant private £615m sector growth contrasts with negligible or flat growth in the public sector. 7,900 £430m There are, therefore, reasons for both optimism and concern about the 3,000 long-term sustainability of retail markets in London. £360m

Estimated turnover Estimated turnover Estimated turnover Estimated jobs Estimated jobs SUM area 2014 London 2008 London 2014 2014 2008 (9 Authorities) (33 Authorities)

Markets growth If a similar rate of growth were detected in the Jobs The Joseph Rowntree Trust and New Economic 24 authorities outside this plan, turnover for Greater Foundation have shown that markets are particularly Prima facie the number of markets in central and London may be as high as £615m per annum. Figures The number of direct and indirect jobs supported important to women, especially those with young inner London has increased by more than a third are indicative only, however. Calculations have been in the area of study is estimated at 3000 full time families, and the vulnerable and elderly. In a London since 2008 from 71 to 99 (see map on page 14). based on rents paid and relative turnover ratios for equivalent positions. This represents almost two context, markets provide affordable access to goods Sensitive interpretation is required, however. The SMEs. To arrive at a copper bottomed figure more fifths of the 7,300 FTE jobs identified for London and services for those on low incomes, lifting living 2008 baseline established by London’s Street Markets granular work is required. as a whole in 2008. standards. They also benefit existing and emergent poses issues of reliability. Definitive net growth is, BME communities – the correlation between therefore, uncertain. Allowing for error, expansion in The turnover of London’s five arterial wholesale London’s Street Markets does not provide an accurate the proximity of the two is marked (see maps on the aggregate number of markets nonetheless likely markets is estimated at close to £2.5bn, emphasising count or indication of the distribution of jobs between pages 16 and 18). exceeds 20%. their strategic importance to London’s food economy markets, authority areas, or central, inner or outer and retail markets. London in 2008, so no trend analysis is possible. Responses from market managers and operators Growth has occurred overwhelmingly in the private 2014 estimates suggest there has been a growth indicate that less than a third capture any data sector, with a net increase of up to 20 new markets. in the number of jobs in central and inner London Wider economic value about the wider value and social impact of their The net figure of 8 additional public markets is proportionate to the growth in the number markets. Measures are a relatively recent innovation dampened by a near equal number transferring from The wider economic value of markets was quantified of markets. and available data is basic. If London’s markets are local authority control to private or other forms of by London’s Retail Street Markets as equivalent to to compete for scare investment they will need to management. The 2008 baseline again obliges caution. £1.75 for every £1 spent in markets. Mary Portas has Further, deeper analysis to identify where growth is quantify and qualify their Gross Value Added (GVA) Nonetheless, the trend appears clear – private sector endorsed this ‘multiplier effect’ arguing that markets occurring would help pin-point market development with greater precision. expansion contrasts with negligible or flat growth in ‘can serve as fundamental traffic drivers back to our and employment opportunities. Proposal 6 in section the public sector within the area of study. high streets.’ Old Spitalfields market in east London is one (Strategic, legal & regulatory) suggests how this an illustrative example. can be achieved. Turnover Regeneration of Old Spitalfields has revived a former Social value Markets based turnover in central and inner ‘tumble weed’ area. It is now a major weekend London is up. In 2014 the turnover for markets destination around which bars, cafes, fashion and arts This study has not attempted to measure the social in the area of study is estimated at £360m per has flourished. The regeneration of Borough market value of central and inner London’s markets – that annum. This compares favourably with the £430m has had a similar impact on its surrounds. The potential is a phd in itself! Relevant nodes also elude easy estimated for Greater London in 2008. The density benefits that retail markets can bring to London’s measurement. Nonetheless, few doubt markets’ value and the prevalence of flourishing markets like high streets and opportunity and intensification areas socially, culturally and environmentally. Also, in terms Borough, Camden, and Portobello likely explains deserves further strategic and local consideration of local character and place-making. the concentration of turnover and growth in by the Mayor, authorities and business. The draw for central London. Londoners, day-trippers and tourists is manifest.

12 | Sustainable Urban Markets Cross River Partnership | 13 Archway Finsbury 19 Central & inner Park 29 Nags Head Hampstead 30 28 London retail 25 West CAMDEN 12 markets Hampstead Kentish ISLINGTON Finchley Road Town

14 13 2 4 7 9 Camden Town 3 2021 11 1824 2723 22 79 St John's Wood Angel Roman Road 5 75 71 80 Harrow Road 26 Bethnal Edgeware Road 1 Green 95 31 32 & Church St 93 73 33 76 82 Portobello 10 17 Whitechapel TOWER 36 8 7778 Brick Road CITY HAMLETS 37 Paddington West End 16 Lane Watney OF 81 74 Queensway & 92 6 15 Market 94 LONDON Westbourne Grove 97 Chrisp Street Spatial distribution Notting Hil WESTMINSTER 48 72 Gate 34 62 Retail markets in central and inner London are 47 56 Surrey Quays & concentrated around major town centres, as would KENSINGTON Canada Water Canary Wharf 45 be expected. This is most evident in a semi circular AND Kensington 63 52 ring starting with Camden in the north and running CHELSEA High Street Elephant & Castle 55 57 Knightsbridge 98 54 clockwise through Angel, Liverpool Street, Peckham South Kensington 60 and Brixton. This pattern peters out to the south 38 69 Earls Court 99 west in Wandsworth and to the south west of the 35 96 Road Fulham 70 Royal Borough of Kensington and Chelsea, indicating King's 59 Road Walworth possible areas for future markets and Road Road local growth. Central & inner 46 87 London retail markets The overlap of markets with London’s opportunity 86 Farmers and intensification areas – the areas identified by New Covent Peckham 67 the Mayor as capable of sustaining new homes, office Garden Market Food 84 and retail space and jobs – is patchy. Analysis identifies Camberwell 61 Stockwell 64 Specialist clear opportunities for markets and mobile retail 6853 around the south bank. And also to the east 5866 General Clapham Brixton of London, where much of London’s new homes and 89 Junction SOUTHWARK 51 42 41 Other jobs will need to be built and created over the next Clapham 39 Putney 43 Dulwich 20-25 years. High Street 40 88 49 65 Town Centres The correlation between the prevalence of markets Wandsworth and areas with large black or minority ethnic 44 Areas for Intensification populations and income deprivation are marked, LAMBETH (Aug 2010) indicating the economic and social relevance of WANDSWORTH Balham markets in providing both affordable goods and Opportunity Area services and access to low-cost self employment in 8385 (Oct 2011) parts of the city. (Maps overleaf). Barclays Cycle Hire Locations 50 Streatham Markets location list page 61 West Norwood © Crown Copyright and database right 2014 & Tulse Hill 91 14 | Sustainable Urban Markets 90 Tooting H A R I N G E Y W A L T H A M F O R E S T B A R N E T

Archway Finsbury 19 London markets Park 29 Nags Head Hampstead 30 28 & black or minority 25 West CAMDEN 12 ethnic groups Hampstead Kentish ISLINGTON Finchley Road Town 14 13 2 4 7 H A C K N E Y Central & inner 9 Camden Town N E W H A M London retail markets 3 20 B R E N T 21 by operator 11 1824 7% 2723 22 79 St John's Wood Angel Roman Road 39% 75 Local Authority 5 71 80 Private Harrow Road 26 Bethnal 2014 Edgeware Road 1 Green Other 32 95 93 31 & Church St 73 33 76 82 Portobello 10 17 Whitechapel TOWER 36 8 7778 Brick 54% Road CITY HAMLETS 37 Paddington West End 16 Lane Watney OF 81 74 92 6 15 Market Queensway & 94 LONDON Westbourne Grove 97 Chrisp Street Markets management Notting Hil WESTMINSTER 48 72 Gate 34 47 62 In 2008 local authority management accounted for a 56 Surrey Quays & 70% share of all markets in the area of study. In 2014 KENSINGTON Canada Water Canary Wharf 45 that share has shrunk to a little over a half. In the same AND Kensington 63 52 period the number of private markets has grown from CHELSEA High Street Elephant & Castle 55 57 Knightsbridge 98 54 30% to 39%. The remainder are operated by Business South Kensington 60 Improvement Districts, trusts and community interest 38 69 Earls Court 99 companies. This represents a portentous incremental 35 96 Road Fulham 70 diversification in management regimes. King’s 59Walworth H O U N S L O W Road Road Road Local authorities’ share of the number of markets London markets & black 46 in central and inner London may be decreasing, but 87 or minority ethnic groupsG R E E N W I C H several are making determined efforts to expand their 86 Farmers G R E E N W I C H operations. Across their portfolio there have been H A M M E R S M I T H New Covent Peckham 67 significant increases in the number of stalls available A N D Garden Market Food 84 at markets in the Royal Borough of Kensington and F U L H A M Camberwell 61 Stockwell 64 Specialist Chelsea and the London Borough of Tower Hamlets. 6853 Positivity must be tempered, however. Vacancy rates Clapham 5866 General Brixton in some instances far exceed the 8% average for all 89 Junction SOUTHWARK 51 423941 Other retail units across London. Whether this represents a Clapham Putney 4340 Dulwich lag as new stalls are filled remains to be seen. Vacancy High Street rates in privately operated markets remain low. 88 49 65 Black or minority ethnic groups Wandsworth L E W I S H A M 44 (2011 census) LAMBETH 1.8-22% WANDSWORTH Balham 23-37% 83 85 38-54% 55-96%

Streatham 50 Markets location list page 61 West Norwood © Crown Copyright and database right 2014 & Tulse Hill 91 16 | Sustainable Urban Markets 90 Tooting

M E R T O N

B R O M L E Y

C R O Y D O N Archway Finsbury 19 London markets Park 29 Nags Head Hampstead 30 28 & deprivation 25 West CAMDEN 12 Hampstead Kentish ISLINGTON Finchley Road Town 14 13 2 4 7 Central & inner London 3% 9 Camden Town retail markets by type 3 2021 11 1824 2723 22 79 12% St John's Wood Angel Roman Road General 5 75 80 Farmers 71 14% Harrow Road 26 Bethnal Specialist 2014 Edgeware Road 1 Green 32 95 93 31 Food & Church St 73 33 76 82 15% Portobello 10 17 Whitechapel TOWER Other 36 8 7778 Brick 55% Road CITY HAMLETS 37 Paddington West End 16 Lane Watney OF 81 74 92 6 15 Market Queensway & 94 LONDON Westbourne Grove 97 Chrisp Street Type of market Notting Hil WESTMINSTER 48 72 Gate 34 47 62 In 2014 55% of markets in central and inner London 56 Surrey Quays & are classified as ‘general’, selling everything from fruit KENSINGTON Canada Water Canary Wharf 45 and veg to haberdashery and household goods. The AND Kensington 63 52 remainder are split fairly evenly between specialist CHELSEA High Street Elephant & Castle 55 57 Knightsbridge 98 54 markets selling arts, crafts and antiques (14%); South Kensington 60 farmers markets selling fresh produce, breads and 38 69 Earls Court 99 meats (15%); and food markets specializing in 35 96 Road Fulham 70 prepared and non prepared food stuffs (12%). ‘Other’ King's 59 Road Walworth markets total 3%. Road Road Classification by type likely obscures the anecdotally 46 87 London markets & deprivation observed recent growth in the number of traders 86 selling prepared foods. Further work to understand New Covent Peckham Farmers 67 the balance of goods being sold within markets and Garden Market 84 Food what is being purchased would help target growth Stockwell Camberwell 6164 products and business opportunities. 6853 Specialist 5866 Clapham Brixton General Assessing the different types of market in London 89 Junction SOUTHWARK 51 423941 requires further analysis as historic and contemporary Clapham Other Putney 4340 Dulwich classifications vary. A future study focused on London High Street should consider a revised classification that makes 88 49 65 room for vintage, arts and crafts and food-to-go. Wandsworth Indicies of Deprivation 2010 44 National Percentage LAMBETH 5% most deprived WANDSWORTH Balham 6-10% 83 85 11-20% Markets location list page 61 Streatham 50 © Crown Copyright and database right 2014 West Norwood & Tulse Hill 91 18 | Sustainable Urban Markets 90 Tooting Central & inner London retail markets stalls in use and vacant 21%

Stalls in use Stalls vacant 79% 2014 Central & inner London retail markets opening hours 24% 55 hours +

30-55 hours Central & inner 8% London retail markets 15-30 hours 2014 trading days 8-15 hours 14% 30% 1-8 hours 55% Section one 23% Week days & weekends

Week days only 2014 Weekends only 10% Strategic, legal 60%

Markets regulation Lock Market receives millions of visitors a year yet & regulatory weekday pitches are £15, rising to £45 on weekends 82% of markets in the area of study report using the Local authority run markets routinely offer heavily London Local Authorities Act 1990 (as amended) to discounted fees or free pitches to attract new traders manage their markets. The remainder (mostly private Concessions exist in the private sector, too. operators) operate under planning conditions and agreements with local authorities. Trading days and opening times Interestingly, 36% of markets using the London Local The convenience of London’s markets conditions their Authorities Act also report using either the Food Act competitiveness and profitability. Within the area of 1984 or local authority specific legislation. This hints study an impressive 60% are open both on weekdays at the commercial and managerial limitations of the and weekends. Significantly a full third are weekend London Local Authorities Act. Increasingly, authorities markets only – half of which are farmers markets. are seeking alternative frameworks. That 90% of central and inner London’s markets are open on the weekend clearly identifies Saturdays and Section one makes specific recommendations around Sundays as the best trading days for markets. the future regulation and management of London’s markets, focused on promoting enterprise and An examination of opening hours indicates that entrepreneurialism. despites changes in working and shopping habits markets operating hours remain quite traditional. Trading costs Out of the 99 markets identified in 2014 only 11 markets open beyond six o’clock. A third open Starting or running a market based business remains for 55 hours a week or more, with a full quarter eminently affordable. The average daily pitch fee opening for between 30 and 35 hours. The contrast across the area of study is just £36, with many local with the late night shopping offered by shop based authority run markets letting pitches for £10 – £20 retail is stark. per day. This compares very favourable with average shop rental prices, which have increased sharply in If markets are to continue to meet customer demand recent years. and capitalise on London’s night-time economy changes to convention, operations and regulation The highest fees can be found in privately operated will be required. Later opening, mobile units and markets, particularly weekend farmers markets. Even night markets need to be countenanced. Section so, some private operators offer remarkably good 3 (Enterprise & Entrepreneurship) makes specific deals for traders in prime retail locations – Camden proposals in this area.

20 | Sustainable Urban Markets Strategic coordination – bringing the sector together

Proposal 1: That the GLA convene and partner a Markets Board for London, linking to the London Enterprise Panel.

London needs a strategic forum to Market practitioners have long cohere a diffuse markets sector in agreed the need for a body to bring the capital. the sector together, particularly around shared challenges – Unlike many European cities regulation, investment, jobs, London’s retail markets are licensed training and management. at district, rather than city level. Devolved management respects The London Food Board, Chaired localism, but has tended to atomise by Rosie Boycott, comprised action around strategic issues. of industry experts, is a good model for collaboration. It has The Future High Streets Forum reduced food waste and promoted co-Chaired by Penny Mordaunt healthier more sustainable food by MP, Minister for High Streets, Town working with wholesalers, schools, Centres and Markets, and DCLG’s authorities and the catering Retail Markets Working Group, industry. London’s markets would provide a platform for action at a benefit from a similar approach. national level. Engagement from London has been spasmodic. The Mayor’s office as London’s strategic authority is well The Association of London Markets positioned to bring key players and officer led Street Trading Bench together in partnership to form Marking Group have struggled to a new Markets Board for London bridge the gap at a London level. to cohere the sector. Image: Station Road Market, Owain Jones Market, Owain Road Image: Station

22 | Sustainable Urban Markets Legislation – promoting Interpretive guidance – way-finding investment and flexible and creative management entrepreneurialism Proposal 3: That London Councils, supported by DCLG, Nabma and the NMTF produce interpretive guidance that facilitates effective use of the London Local Authorities Act Proposal 2: That London Councils, supported by DCLG 1990, promoting investment and entrepreneurialism. and the All Party Parliamentary Group on Markets, collaborate to coordinate a review of the London Local Authorities Act 1990 and bring forward proposals Legislative change will be slow. fenced street trading account. London’s local authority officer In the meantime, market operators The Act also provides that pedlars led Street Trading Bench Marking for legislative change that promote investment and will continue to work within and other unlicensed traders may Group (STBMG) and the National entrepreneurialism. existing frameworks. In lieu of this, be dealt with, thereby protecting Association of British Market interpretative guidance promoting local trade. Authorities (Nabma) have begun investment and entrepreneurialism drawing out the ‘good practice’ Local authority officers would Review of the London Local markets remain a challenging will assist operators to manage that exists. This work should be Image: Flank wall, Owain Jones benefit from practice based Authorities Act 1990 (as investment proposition. their markets more effectively. built on, supported with resource guidance illustrating how the Act amended) is a key strategic Opportunities for local jobs and concluded as a priority. priority for the markets sector. growth are likely being missed. Some London authorities may be interpreted and used to Recast to promote investment already apply a more nuanced best effect. Current ambiguity In recent years Parliament, The and entrepreneurialism it will likely interpretation of the LLAA. and the risk of challenge stymies London Assembly and others have stimulate local growth. Investment can be achieved by investment and job creation. all advocated review of the Act. In systematic recharging the ring- The majority of London’s market its response to Portas, government retailers are licensed to trade under committed to enabling deregulation the London Local Authorities Act that promotes business. The 1990. Fees and charges are set to Mayor has committed to work result in a break even account and with authorities to ‘understand Proposal 4: That London Council work with Nabma to produce interpretive guidance surpluses are ring-fenced for street obstructions and bring forward enabling wider use of the Food Act 1984. trading. The revocation of licenses proposals for legislative change’ are conditioned and some authority to benefit high streets. The London decisions may be challenged. Local Authorities Act should now 39% of central London’s markets flexibility in how pitch fees are Guidance will preserve local Authorities can respond to local be looked at again. are run by private operators. set, where markets are located decision making, allowing for a need through additions to the Act. This work is unlikely to progress Management is secured under and how they are curated. Small regulatory mix of traders within The Act seeks to balance quickly and must therefore be charter rights, planning or other surpluses provide for reinvestment, markets. Some may be maintained authorities’ flexibility against classed as a medium to long- agreements. With greater freedom expansion and new markets. under the LLAA, whilst others are around pitch fees and lay-out, transitioned to other arrangements traders’ rights. This benefits term ambition. The engagement DCLG’s guide explaining the private operators are more with greater freedoms. traders and start ups, but of public and private operators spectrum of market management successful in generating profits and can inhibit investment, which in the review will be vital, as models, Retail Markets: It is proposed that the guidance raising capital for investment. only some authorities achieve will the engagement of DCLG, Management Models, is helpful be made available to practitioners by systematically recharging London Councils, Parliament and A third of central London’s in disseminating awareness about through a new markets Knowledge expenditure. representative bodies. Review of markets also use authority specific different regulatory approaches. hub (proposal 7 on page 28). the LLAA would likely be a key For some authorities ring-fenced legislation or the Food Act 1984 Alongside interpretive guidance Dissemination may also be priority for any future Markets accounts, controlled fees and no alongside the LLAA. Southwark on the LLAA, guidance on use of supported though on-line tutorials. Board for London. business rate retention means council has pioneered the use of the Food Act will help to unfetter the Food Act. It provides greater authorities and promote growth.

24 | Sustainable Urban Markets Cross River Partnership | 25 Planning frameworks & Measuring Value – knowing good practice – structuring the unknowns development Proposal 6: That London Councils work with its members, private operators and representatives Proposal 5: That CRP produce a ‘must review’ checklist bodies to: encouraging Local Development Frameworks, Unitary a) agree a set of economic and social ‘value measures’ and Neighbourhood Plans to properly consider markets for markets and a mechanism for biennial collation; and markets investment in town centre redevelopment. and b) that the GLA undertake to produce a biennial report on its analysis to inform strategic policy and planning To help local authorities develop −−take a leading role in market plans and strategies CRP supporting the maintenance Image: Borough Market, Owain Jones proposes to draw up a ‘must and development of markets, In an information age it has become remain some distance from review’ checklist as a guidance tool. including those located within a truism that ‘what you can’t employing the data capture and This will sign-post planning and town centres measure you can’t manage’. For analytics that high street chains investment tools that support the −−integrate markets in the wider markets it is tempting to add the rely on. development of markets. management of town centres, rider, ‘so why invest?!’ This is the including town centre strategies; To address this and support The Mayor issues the spatial lacuna that London’s markets are in. −−incorporate indicators related management and investment planning development strategy Decision makers sense economic to markets within town centre decisions markets should adopt for London – the London Plan. and social value, but need hard, health checks mobile licensing and management Ownership is shared with all 33 resonant bottom-line figures to −−consider the need for a market platforms like MACCS II and local authorities. It is augmented justify investment. champion to co-ordinate these chip-and-pin payment devices to by Town Centre Supplementary approaches; and Few refute the intrinsic value of generate, store and analyse data. Planning Guidance (SPG). −−harness the potential London’s markets. They provide low A London-wide Traders’ Card (see Authorities’ Local Development contribution of markets to cost self-employment, generate proposal 19 on page 51) would Frameworks, Unitary and tourism and regeneration footfall for retail, provide access complement these innovation. Neighbourhood Plans are required to cheap, healthy fresh produce, In the meantime, a universal set to be in ‘general conformity’. Almost all authorities in central and support cohesion and imbue places inner London have borough wide of ‘value measures’ would help The London Plan recognises with identity. The Mayor considers and/or markets specific strategies start to bridge the knowledge gap. markets’ “cumulative strategic them ‘a wonderful part of London to manage and develop their This should capture the social and importance” to towns and high life. [Bringing] great benefits to markets. That investment remains GVA of markets, too. The Quirk streets. It emphasises that local local communities and people on hard to detect suggests London’s review and the ‘public value’, management and investment are low pay.’ markets are losing out to more approach of Harvard Professor critical to securing their future. pressing local needs. DCLG, Nabma, the New Economics Mark Moore indicate viable The 2014 Town Centre SPG Foundation, Joseph Rowntree approaches. The London Survey encourages authorities to: Evidence indicates that the full Trust, London Development and work of social geographers like range of planning instruments −−consider enhancing existing Agency and others have all ascribed Danny Dorling have a contribution and investment options are markets and reintroducing or the economic, social, health, to make. An acuter understanding perhaps not well understood and creating new ones environmental and placed based of value is needed. that better use could be made −−ensure markets remain attractive value of markets. Still, harder more of Neighbourhood Development A biennial report produced by the and competitive by investing in resonant metrics are required. orders and Local Development GLA on behalf of a future Markets management and improvement Orders to benefit markets. A Operators do capture trading days, Board for London would assist −−develop and adopt formal checklist of available tools will pitches let, number of traders, etc. government, the Mayor, local strategies for markets or embed respond to this. This could be an Turnover, profit, direct and indirect authorities and the private sector them in local plans early ‘quick win’ for the proposed jobs supported and GVA are harder to measure, manage, evidence and new Markets Board for London. to pinpoint. Traders and managers invest in London’s markets.

26 | Sustainable Urban Markets Cross River Partnership | 27 Dissemination – creating a knowledge hub and sign-posting advice

Proposal 7: That the Street Trading Bench Marking Group collate content for an on-line London markets ‘knowledge hub’; and that the GLA host material, pending a future Markets Board for London website. Section two It is indicative of the coherence and TfL could build on its Legible visibility of markets information in London mapping to plot the London that no single map exists capital’s markets. advertising their whereabouts Regeneration, high CRP’s ambition is to apply and offer. London & Partners and for EU funding to support Timeout on-line provide a good, the development of a London but incomplete overview. (market) Traders Card and streets & town DCLG, Nabma and the National a web presence to support Market Traders Federation (NMTF) trader registration. Ultimately, and the Association of Town & City a knowledge hub and registration Management (ATCM) provide high site may be brought together centres streets, town centres and markets in a single domain. Image: Portobello Road Market, Owain Jones best practice at a national level. Not all of their outputs are freely available, although much is. It would assist the markets sector in London if these and other relevant resources could be brought together in one location – a central knowledge-hub. The Mayor has brought a renewed focus to London’s high streets, supported by a growing library of guides, case studies and other resources. Actions for High Streets and Learning from London’s High Streets, each contain useful markets case studies. Available resources should be cohered into one place – an on-line ‘knowledge hub’ that provides and sign-posts advice and support to visitors, market patrons, traders and operators alike. A simple repository which can orientate users and nourish the sector would be a small, but significant step.

28 | Sustainable Urban Markets Regeneration – maximising Innovating the high street opportunities for markets – supporting and trialling innovation Proposal 8: That Local Authorities, private operators and BIDs consider opening new markets or licensing and managing mobile retail to provide a mixed retail offer Proposal 9: That the Mayor considers establishing an within opportunity and intensification areas. RTF style ‘Future Markets Incubator Fund’, supporting the trialling of innovation within London’s street and covered markets. London’s 33 opportunity and Southwark Council’s proposals intensification areas will provide for Elephant and Castle envisage many of the new homes, the creation of a market square Actions for High Streets This Action Plans proposes trials businesses, jobs and spaces that continuing the relationship encourages London’s high streets to innovate the markets sector London will need to accommodate residents and commuters have with to be ‘welcoming, distinctive, in London, including extended a rapidly expanding population in markets in the area. Developers diverse and growing’. The role that opening hours, digital marketing coming decades. Low-threshold, have recently announced plans for markets can play is acknowledged, and payment systems, night flexible market and mobile retail a ‘street food market in the sky’ not least because of the boost that markets, convenience mobile retail, has a role to play in serving and as part Battersea’s redevelopment. markets provide to shop based business-to-business supply chains, animating these places. Image: C/159 Camden Unlimited BID The existence of Business retail – an estimated £1.75 for a ‘First Pitch’ employment scheme, Opportunity and intensification Improvement Districts (BIDs) in every £1 spent in a market. a London-wide Traders’ Card and more. Markets also need solutions areas are the brownfield and built or close to these areas means The Mayor recognises that that cover basics, like functional up areas identified by the London they are well positioned to work London’s high streets are imbued and attractive stalls and kiosks, Plan able to accommodate housing, with authorities and others with diversity, entrepreneurship, retractable weather proofing, clever commercial and other development to sniff out opportunities for social value and latent economic storage systems, etc. linked to transport improvements. creating enterprise that is flexible, potential crucial to growth. The There are 12 such areas located in convenient and complimentary density of high streets is at its peak A catalytic markets innovation central and inner London, including to more traditional commercial in the centre of the capital. This is fund would help markets refresh Victoria, Kings Cross, Waterloo, development. The forthcoming also where the majority of London’s their relevance in a global 21st Elephant and Castle and Bankside. late running of the tube will also markets can be found. century city and become places (see map on page 15). provide new ‘pop up’ mobile retail of commerce and leisure fit for the Long-term strategic and local opportunities. future. Proposers should engage Twenty of London’s markets are authority under-investment in in local partnership working that currently located within these London’s public markets means adopts a ‘whole street’ view, development zones, mostly that public realm, infrastructure ensuring that innovations work in concentrated along the south bank and attractiveness have diminished. the interests of town centres and and on the City fringe. A far greater Exceptions aside, competitors have high streets. number of markets are located gone from strength to strength outside these areas in London’s whilst markets have failed to keep town centres, particularly around pace with change. Camden, Angel, Peckham, Brick Lane and Brixton. The stimulus generated by the Mayor’s recently launched High Streets Fund and energy and creativity released by TfL’s Roads Task Force Future Streets Fund could be replicated with a small amount of catalytic funding to ignite much needed innovation Image: Old Spitalfield’s Market, Owain Jones in London’s markets.

30 | Sustainable Urban Markets Cross River Partnership | 31 Church Street Market Delivering regeneration

Church Street market is a traditional market in the City of Westminster. It has over 200 stalls on Saturdays and up to 100 on weekdays, attracting 5 million visitors a year. The offer is international and mixed, ranging from high-end antiques and Arabic textiles to value and quality fruit and vegetables. The barbequed kebabs are legendary! Many of the 11,000 nearby residents make daily trips to the market, which is at the heart of the neighbourhood. Traders, some of whose families have worked in the market for generations, know many of their customers by name. In 2013, local residents voted strongly in support of Westminster’s ‘Futures Plan’. The plan will deliver regeneration to the area over the next four years. By 2018 four housing developments will generate up to £20 million to be invested in employment, business support, district energy, a new park, and improvements to the market. There will be a new health and community centre and an enterprise hub. The vision is to create one of the most liveable neighbourhoods in London built around a successful retail and market street. The short-term priorities are to promote Church Street and its street market, and improve the customer experience through visual merchandising – the look of the stalls and the presentation of goods. In addition Westminster is establishing an inclusive, representative Traders’ Association – something the Mayor of London wants to see more of. Westminster will then deliver improved trader storage units and parking opportunities and a new recycling and waste collection facility for the market. The plan is to commence a series of high quality public realm schemes including the provision of new electric supplies for traders and a new event space. The event space will see regular speciality markets further helping to promote destination Church Street. Post 2018 further housing developments are planned which will modernise retail units on key blocks and give further opportunities to position Church Street as a ‘best in class’ traditional, destination street market. The key partners in the project are Westminster City Council, Vital Regeneration and provisionally the Church Street Market Traders’ Association. www.westminster.gov.uk/church-street-neighbourhood-regeneration Image: Westminster City Council Image: Westminster

32 | Sustainable Urban Markets Cross River Partnership | 33 Integrating markets & high Integrating the high street streets – a development – supporting a ‘whole trust approach street’ view

Proposal 10: That Cross River Partnership create a Proposal 11: Where a BID, private operator, Community development trust market management model, linking Interest Company or similar is already responsible for a new or existing street or covered market with shop managing a market, a trial should be developed to units, providing a location for training, test-trading and devolve coordination of local management, including trader movement into shop space. retail, promotions, events and related services.

Since 2008 public management Heyward market in Lancashire is In 2010, there were less than operates Lower Marsh market of markets in central and inner one example. In 2002 it transferred 30 BIDs in London. That number as does Kingston BID the Market London has fallen from a 70% from the council to a partnership of has rocketed to 40 in just six years Place in Kingston. The South Bank share to a little over half. Eight traders, Councillors and volunteers – evidence of an appetite amongst BID provides marshalling and public markets have transferred under the banner of Market Action London’s business community to enforcement services to cultural to private operators, Community Group in the Community (MAGIC). shape opportunities for jobs and and festival events including stall Interest Companies (CIC) and At the time the market was one growth and improve London’s and mobile retail alongside the Business Improvement District third empty and community commercial and public spaces. Thames. Angel Aim supports kiosk (BID) management. In the same spaces were in ill repair. Central to London’s BIDs are delivering retailers and promotes Chapel period private markets have grown MAGIC’s business plan was to bring creativity and dynamism. Street market. strongly. these spaces back into use. The 2011 Portas Review To create and safeguard markets as A matrix of factors, have Managed by a board of volunteers, advocated the evolution of BIDs part of London’s diverse retail mix discincentivised and retarded by March 2003 the market had into more sophisticated ‘Super- where a BID, private operator, CIC authority investment in public been brought up to near full BIDs’. It suggested they take a or similar is already responsible for markets leading to stagnation occupancy and a community/ strategic view of town centres and managing a market, CRP proposes and physical and commercial training room was opened, backed capitalise on new ‘community right to work with them and the decline. This trend is likely to by New Deal and European to buy’ powers in the Localism Act local authority to pilot devolved continue. Where this is the case funding. Current occupancy is to command and run local assets coordination of local management, authorities should review existing approximately 90% at a time when and services. DCLG has since including retail, promotions, events management and consider the full many other markets in surrounding consulted on providing for new and related services. This would range of alternative options. For areas are failing. property owner BIDs and the first enable a genuine ‘whole street’ some a Development Trust (DT) one is expected to be launched in approach, integrating markets A London based trial should be Image: Sunday Up, Brick Lane, Owain Jones may provide a viable approach. London this year. with the range of functions and developed to test a Development services already delivered by BIDs DTs can engage in the economic, Trust approach with a new or In London a number of BIDs and others. environmental and social existing market as a pilot project, are already engaged in markets regeneration, tying in wider tying into bricks and mortar where management and markets related ambitions and benefits, including co-working and training space can activities. Waterloo Quarter preserving the low cost, low risk, benefit business, the community, easy start up nature of markets. the high street and the market. DTs tend to be community based, owned and led. Usually independent, they work in partnership with private, voluntary and public organisations. The legal structure is flexible. Most aspire to be self-sufficient and not for profit.

34 | Sustainable Urban Markets Cross River Partnership | 35 Lower Marsh Market Business Improvement District management

Just five minutes walk from Waterloo, Southwark and Lambeth North stations, the daily Lower Marsh market is one of London’s oldest street markets. In years gone by it used to stretch the entire length of Lower Marsh and The Cut. Owing to a matrix of factors, by 2011 the market had sadly dwindled to just seven stalls. Given its interest in promoting and developing the market as part of the wider independent retail offer in the area, Waterloo Quarter Business Improvement District applied for and was successful in securing management of the market under license from Lambeth Council. In 2012 a subsidiary company, Lower Marsh Market Ltd, was formed to manage the market outside the framework of the London Local Authorities Act 1990. During the first 18 months of operation, Waterloo Quarter’s management of the market coincided with a major regeneration project in the area, involving a £2.2m programme of works funded through section 106 via Lambeth Council. This included investment in new market infrastructure. Traders are now equipped with power units that have enabled them to increase the range of goods on sale to local workers, residents and visitors. During this time trader numbers have grown – reaching 25 retailers who now provide a mixture of street food, fresh produce and household and gift items. The appearance of the market has also been transformed through the provision of uniform market canopies, customer seating and branded signage – investment that would have been difficult to secure under the previous management arrangements. Following feedback from local residents who want to see more fresh produce on sale in the area, Waterloo Quarter launched a produce market on Lower Marsh on 1 March 2014, featuring a wide range of producer vendors. The links between the market and local shops are a priority for the BID, and local businesses are encouraged and incentivized to take a stall on Lower Marsh. Waterloo Quarter is the Business Improvement District (BID) for the Waterloo area and works with some 330 businesses to improve the area as a place to do business. It is funded by an annual levy on its member businesses and promotes the area as a destination to spend time and money and works to make Waterloo a cleaner, safer and more connected environment. www.waterlooquarter.org/lower-marsh-market Image: Waterloo Quarter BID Quarter Image: Waterloo

36 | Sustainable Urban Markets Cross River Partnership | 37 Routes to investment in Integrating the high street public markets – unpacking – demonstrating how the challenge change can be delivered

Proposal 12: That the London Enterprise Panel work Proposal 13: That Cross River Partnership work with with London Councils to explore options for investing URBACT, Nabma and the ATCM to identify European and in public sector markets as part of its Jobs and Growth domestic good practice for the integration of markets Plan and provide advice and recommendations for and shops in high streets, focussing on: authorities to consider. – Integration with adjacent shops, including expanding into shop space – Integration with local services – health, libraries, Under-investment in public The case study on Church Street markets remains a long-standing, market (see page 33), shows how community safety structural challenge. If the majority developer money may be used – Integration with culture and entertainment of London’s street and covered to maintain and grow London’s markets are to remain in public markets. Similarly, Tower Hamlets ownership, safeguarding access, and the City of London are Sharing knowledge and lessons Unlimited BID has pioneered such affordability and wider social collaborating to secure developer from domestic and Europe good an approach through its innovative benefits, authorities will have investment to improve Petticoat practice is a core aim of the c/159 market retail space in to change the way markets are Lane and the satellite markets that URBACT programme. Some of Camden high street. that is brought together in this regulated, managed and endowed. surround it, whilst trying to ensure Culture on the High Streets shares Action Plan. Consolidating multiple development does not undermine the experience of bringing art and Growth in the number of privately strands in one compendium would market business. culture together with markets run markets in central and inner assist thinking about the future in the context of place. Features London since 2008 and the In the five years to 2015 integrated role of markets in an on Ridley’s Restaurant, adjacent expansion in the size of a number local government budgets will urban setting. of public markets confirms their have reduced by £9.6 billion, Image: C/159, Camden Town Unlimited BID to Ridley Road market in Hackney, capacity to deliver jobs and or 35%. Section 106 and Learning from London’s High and Brixton Village market in growth. If investment cannot be Community Infrastructure Levy Streets provides advice to local Lambeth illustrate how the two improved, however, some will money available to authorities communities, business and can work together in a mutually likely transfer to other forms of from development works has authorities – sharing knowledge supportive way. and explaining how London’s high management or decline to the consequently assumed ever greater Hayward MAGIC market in streets can be enhanced. Wood point where closure becomes importance. As noted in section Lancashire brought Job Centre Plus Street Indoor market in Waltham inevitable, with consequences one, markets frequently loose out into the market setting to engage Forest, and New Addington’s for enterprise, communities, high to other schemes, in part, because and work with the long-term Market Square in Croydon, both of streets and places. their financial and social worth unemployed. The FEAST market in which received OLF and authority remains unquantified. West Norwood has plans to expand London Council’s Streets Ahead funding, are spotlighted. Smaller into the grounds of the area’s new argues for local government to Authorities need assistance to features explain local benefits Health & Leisure Centre, promoting be given the tools and resources understand how they can make derived from markets in Enfield, healthy eating. necessary to manage high their markets more attractive, Brentford, Balham, West Norwood, streets and create employment competitive and, crucially, how to Whitechapel and Waterloo. The innate flexibility of the market and growth. DCLG’s response go about securing much needed format lends itself to co-locating Supporting Places of Work: is providing a £1bn package of investment. London Council and and the integrating of multi- Incubators, Accelerators and support to help small businesses the London Enterprise Panel agency services in a high street Co-Working Spaces, prepared to be more attractive and should work together to explore setting. Consolidating good by URS for the GLA, will assist competitive. There are no specific options and provide advice and practice would help market traders, public and private operators to measures to support investment in recommendations for authorities to managers and operators to better make links between starts ups, markets. consider. integrate markets as civic and vacant premises, high streets and commercial assets within the wider the spaces needed to enable local urban setting. jobs and growth. Camden Town

38 | Sustainable Urban Markets Cross River Partnership | 39 c

e

t

o

n

i

v

7

0

2

1 Cathedral Street The Rake existi CATEGORIES ng gat es and Public House barred Designing markets – fence RESTAURANT

PA & TAKE AWAY RKING SHED toilets

E

Y R

I toilets

A H Ex B istin creating destination P& place g Tr o M ax P fencing O A on b 4 ou

B n S dary cold ro b om BAKERY r

e

k

e t i

n

a r

g

g

n i t

s i

x ele e ctrical ch arging

r

e t t WR u IGH h T B s R DELICATESSEN ( O r exis S. e tin l g l ) ele ctrical o ch r argi ng . t

s i

x

e

r

That the Mayor’s Design Advisory Group e Proposal 14: t t

u

h

s

r

e l l

o r

. t

s i x FRUIT AND VEG. e produce a technical good practice guide to markets P

r

e t t

u

h

s

r

e l l

o r

. t

s i

x design, drawing on the lessons of the OLF and domestic e MEAT

TED and international good practice – this should consider 'S VEG r sette e r t e t u fren lin c h h

f s

o r s tic g o e k r l l n i o l r se tter o w o e F SEAFOOD n c

options for weather proofing London’s street R markets.

A r B e A t K H H Black t coo ERY u ling 221 h m2 1 s W 2 3 r 38 0 s An e q f d l t l

E o H r

. t 1 N s i I Blue er 2 v x f o m o e ixe f ro r W o line

r

e CA t NN t ON u H & C h A s NN existing ON r 1 e l catladder l 1 e o l r

. b H t

s a i t x 1 e 0 London’s street and covered to the elements save for a stretch divider proo ver H9 e l

b

a t H n ov o en markets make an indelible of tarpaulin. Most stalls i consist g t te 8 a rr n ace

i t

t

s

s

i b e x x u ist. e r s o e C ller s xist. g OL hutter ranit D RO

e kerb OM

m m

o o o

of steel or wood framedo units Black

r

contribution to the look, feel and r H

h

h 7 c

c exi t

t st. i i roller

f sh w

w And utte

s s r r G Fish H ROVE te e RS r rrace 6 ha Blue x B OF e is O t flo tin RO t g U u or s G W fi c H M h n r s erected, disassembled and stored A H atmosphere of the capital. Inigo e i s e RK h r de ET e d l 5 l

o r

ew

r

B go ods in 3 Jones’ Italian influenced Covent each day – the original ‘pop up’. GROV ERS O 5 H BORO F 4 UGH M ARKE exis T H t.powe s rein rfloate taff 3 forced d chan 3 concre ge te slab Garden Square and namesake 4 To run a successful market requires H2 exis cold ting fe room nce li H Horace Jones’ Leadenhall, ne 1 2 stalls, electricity, storage, water, 4 2 3 5 i 3 g Smithfield and Old Billingsgate h

n s

e 2 u 2 toilets, lighting, waste and recyclingF 8 S 2 3 Cold Room Storage 9 2 markets, enthral visitors with their 6 1 6

facilities, access and more. Often 3 2 1 2 7 3 Fish 7 1 architectural majesty to this day. s t 0 P BO 5 o H 2 i l Prep 3 this needs to fit around what atl 0 B 2 E 1 B B Farmer Sharp 1 1 540 sq ft 50 sq m Fish 8 GamsGtoamns Fton B Wood arm B F The sensitive and tasteful other times may be a functioning arm 1 B F 9 C 2 2

t F A G carriageway. This puts a premium h redevelopment of Borough Market, G .

g s C i G 4 r o sink r 1 1 H F W B block E Camden Lock and Old Spitalfields on design that is resilient, compact D 2 13 B H B block B B Roast hand A has provided a regenerative spur and functional. Aesthetics and cost r wash G 2 facility 3 o D 1 k t G i inger Pig o d B o 4

n A D C F 9 o B block 1 K sink felt way beyond their environs. are important, too, of course. & Sillfield 1 B C 6A Bedale A Street 10 Each has drawn on their heritage sales food 8 There is little readily available prep 16 Borough cooking h Cold area t counter 5 High Street to create attractive destinations u o Northfields 7 e

m

e

f that takes a holistic approach n f Furness Cold room o o 6 Fish barber The Globe M brimming with character and C Public House to market design bringing what Cold room

Meat k t vitality. Vinopolis r Cold e counter

a

f

i r

s

e u t p

t o Yard r P t works together. To plug this gap d

R 4 S E r K O O C

a

e

Y s

l e

a As important as curating the and assist market managers e and Wine Wine Wine e h

N C

1 t 3 m n o e 1 G r 2 A f m S p e 1 C u s 1 O a A b 1 T 0 goods on sale in a market is shaping operators to make design and S 9 D c F R at R IN la 8 I d D K d G S e E r 7 F R E 6 E Z E 5 R 4

M a r ia s M a r k e t P R curatorial choices it is proposed E its sense of place – shopping k P i A t R c A T h IO e N e n x T is E e t 16 s i - 2 A n 6 c Bo g ro a ugh pe s ta D ir E E P F R Y G E R R I H D

C I D H G igh O L 2-4 B Stre H e E ed t U ale E C N R O T - E L O R E K V E E R L S in a market is something to be that the Mayor’s Design Advisory Market Porter treet experienced. Materials, lighting Group produce a technical good Public House and facilities all shape character practice guide to markets design, Posh Bange and identity. drawing on the lessons of the OLF rs Patisserie and domestic and international Lila

t m n ro e f m p e s u a b

o In central and inner London less t p u t rs good practice. fi then a fifth of markets are static

Borough Market covered markets, the rest are open Office

Beer Garden

lin e of ro of over lin e of ro of over Wheatsheaf Public House

Degustibus

35 Applebees Trustees Fish Area

Neals Yard Remedies Silka Rest.

Rabot Estates

Natwest Bank Wine B Pantry rindisa Tapas Bar Image: Borough Market, Grieg & Stephenson Image: Borough

40 | Sustainable Urban Markets Southwark Tavern Public House

Do not remove this panel from this drawing. CLIENT DRAWING TITLE Do not scale from this drawing. All dimensions and levels are to be checked on site. All discrepancies, errors and omissions must be reported immediately to Greig and Stephenson Ltd. 0m 5 10 TRUSTEES OF THE BOROUGH MARKET BOROUGH MARKET The contractor is responsible for setting out, checking and confirming all site conditions prior to fabrication and construction. All building and fabrication works are to be carried out TRADERS St Margaret's House in accordance with the Local and National Building Codes, practices and standards. 18-20 Southwark Street This drawing is copyright protected and must not be reproduced without the written consent of Greig and Stephenson Ltd. PROJECT DATE SCALE DRAWN CHECKED. BY DRWG.NO REV. London SE1 1TJ Greig and Stephenson Ltd. accept no responsibility for any loss or expenses arising from use of this drawing for tel. 020 7403 5511 13-3 1:200 fax. 020 7403 5544 any purpose other than those agreed in writing by Greig and Stephenson Ltd. G.S G.S BM-TRAD-20 - email. www.gands.co.uk This drawing is not to be used by any third party without the written consent of Greig and Stephenson Ltd. MARKET TRADERS 2013 @A0 Station Road & FEAST markets Trader & volunteer management

Section three Images: Gonyou Jones & Rheanne Owain

Brixton Station Road market operates Wednesday to The FEAST is a volunteer and community run market Sunday in a pedestrianized area two minutes walk from held on the first Sunday of every month from April the underground station. The market accommodates – December in West Norwood. The area is home to Enterprise & up to 80 traders. It adjoins stalls in neighbouring Pope’s an established black and minority ethnic community Road and Electric Avenue and Brixton Village indoor and a growing population of young creative and market operated by Groupe Geraud. entrepreneurial residents and businesses. FEAST draws on the local community spirit, providing a platform to During the week shoppers can find everything from entrepreneurship develop the town centre. saucepans to shoes and kids’ toys at affordable prices. On Fridays Station Road emphasizes street food and The market encompasses 4 hubs positioned along retro and vintage clothes. Saturdays feature local West Norwood high street, including a Food Fair selling designer maker goods, street food, and contemporary gourmet food; an Artisans’ Market showcasing local clothing. On Sundays there is a farmers’ market. artist and maker goods; a Fresh ‘n’ Green area selling fresh produce; and a Retro Village selling vintage Station Road market is the first street market in fashion and accessories. FEAST days include children’s’ London to be managed by its traders. In recent years it activities, learning session and free entertainment that had become difficult to let all of the pitches, so traders brings choirs, bands and dancers to the area. Each ‘hub’ formed the Brixton Market Traders Federation (BMTF) is managed by a designated volunteer Community Interest Company to manage them by agreement with Lambeth Council. The Federation’s The FEAST market was set up in 2011 in partnership objectives are to support the proud local community with Spacemakers Agency funded by Lambeth spirit and promote social responsibility by providing Council. An initial £20k investment enabled volunteers employment to local people. to develop feasibility and scoping studies and run facilitated meetings and exploration events. Lambeth Council assisted BMTF in developing a Subsequent funding from the Mayor’s OLF has sustainable management model with £50k from its supported additional development work, a Market Innovation Fund. Footfall data and other information Coordinator position, new stalls and promotion and helped to benchmark and monitor the success of the marketing. market, which is experiencing signs of improvement. Profits from the market are re-invested focusing on FEAST has received positive media coverage from maintaining stall equipment, subsidising community Time Out, The Evening Standard and Metro, praising groups, enabling young people and supporting start- its community and volunteer led foundations. It has up traders. helped raise the profile of a forgotten part of London, bringing footfall and encouraging local retail to open BMTF has organised a number of successful on a Sunday. The Feast now have plans to open a hub community events, including ‘The Great Brixton within West Norwood’s Health and Leisure Centre to Bake-Off’ competition judged by local celebrities. improve links with ‘harder to reach’ groups and local Participants get to promote their wares to local cafes residents from nearby estates. They are also a key and restaurants. BMTF is considered a key stakeholder partner in the planning, promotion and delivery of by Lambeth Council embodying a ‘Cooperative’ Small Business Saturday. approach to service delivery. www.westnorwoodfeast.com www.brixtonmarket.net

42 | Sustainable Urban Markets ‘Market of Markets’ festival – Jobs and skills – supporting ‘celebrating, supporting, providing micro and nano businesses opportunity’ Proposal 16: That the London Enterprise Panel and GLA embeds support for nano (as well as SME and Proposal 15: That the Mayor, and the SUM project team work with public and private micro businesses) in its Jobs & Growth delivery plan, market operators to deliver a ‘market of markets festival’ event in London in 2015 to including access to finance, training, skills development coincide with Nabma’s ‘Love your Local Markets’ fortnight to ‘celebrate, support and and apprenticeships. provide opportunity’ for the sector.

The London Enterprise Panel’s Jobs There are also opportunities for Most Londoners visit a market performance has brought people of the market just around the and Growth Plan supports the linking prospective traders to at least once a week, many of us to the Southbank in great numbers. corner on their high street, a brisk 99.8% of London’s businesses that the government’s Enterprise more often – Camden, Portobello, The festival has room to grow walk or a short cycle away. are SMEs. It prioritises increasing Allowance scheme, which is Brick Lane and others are major and evolve; London should learn access to finance, promoting trade assisting the unemployed to start To deliver a ‘market of markets’ destinations. Yet many publicly run to ‘Love its local markets’, too. A and export and boosting suitable up on their own. The scheme festival a large number of partners markets, continue to experience London ‘market of markets’ festival workspace, business support and provides business mentor advice will need to work together. The decline and face uncertain futures. would revive the spirit of London’s networks. It should embed support and business plan development Mayor’s support and leadership Markets still provide value though. great fares past and celebrate the Image: Brixton Night Market, Owain Jones for micro and ‘nano’ businesses, assistance. If participant’s plans are will be pivotal. The event should The price of a basket of market metropolis’ markets heritage and including market and mobile approved, they become eligible for bring the sector together to deliver bought ‘kitchen cupboard’ items culture. It would also support and retailers, to boost entrepreneurship an allowance over 26 weeks. They a festival to remember that has a remain price competitive or promote the capital’s many micro and economic growth. can also access the Start-Up Loan lasting impact – a markets legacy! cheaper than many supermarkets. businesses. Scheme. The links with London’s It should get the public involved Research indicates that access In light of the recent depression, it markets needs to be strengthened. Goods arrive in London’s markets and challenge them to find the next to finance for market start ups in is surprising this message has failed from the four corners of the globe Wayne Hemingway or Levi Roots London is met by existing provision. Training and skills development to resonate more loudly and widely. through its arterial wholesale by voting on-line for their favourite The average market pitch fee in requires greater visibility, too. Unable to compete in the markets. Other market goods are trader, best stall, top dish or best central and inner London is just There is a surfeit of skills, training advertising stakes, London’s grown, designed or made in London performer. £36. Where market retailers and business support services markets need to find new ways or the UK. A ‘market of markets’ need assistance is in making the available across London. Lambeth’s of promoting themselves. Nabma, celebration should bring them from transition to ‘move-on’ space. ‘so you want to start your own supported by DCLG, has been the four corners of London to the Camden Town Unlimited BID’s food business’ and the ‘Urban Food supporting re-engagement heart of the city – reacquainting Collective initiative is doing Routes’ programme supported through its ‘Love Your Local Londoner’s with the sights, sounds just that, also providing longer by the Mayor already facilitate Market’ (LYLM) fortnight each May and smells of markets, whilst leases for independents. CTU’s market and start up ready self- since 2012. In 2013 700 markets showcasing London’s best fresh experiment has demonstrated that employment. Nabma and the delivered 4000 events, gifted or produce, prepared foods, fashion, co-working designer and maker NMTF both sign-post markets subsidised 7000 pitches, and put art and entertainment for everyone space, linked to retail, accelerates based work experience, mentoring, on cookery demonstrations, raffles, to enjoy. business growth. training and business development competitions and live performance. support. More than a pure commercial This model should be expanded This year a record 922 markets opportunity, a London ‘market of to assist the growing number of All of this needs to be more participated, delivering even more markets’ festival should “celebrate, market based producer/vendor and visible to entrepreneurs. The events and subsidised pitches. In support and provide opportunity”. designer/maker businesses ready LEP’s assistance in sign posting 2014 LYLM went international The festival can promote local to grow. Businesses like Gerry support would benefit small and with markets in Spain, France, Italy supply chains, test-trading, healthy Buxton’s (www.gerrybuxton.co.uk), micro businesses in London. The and Hong Kong participating. which produces truly original and ‘knowledge hub’ proposed in the eating, start up support, digital Image: Gerry Buxton, Old Spitalfield’s Market, Owain Jones In London the Mayor has invested technologies and knowledge iconic cityscape prints available ‘strategic, legal and regulatory’ in markets through the OLF and transfer, while visitors quaff a craft in London’s markets and on-line. section would be a natural home Portas pilots and provided a beer from Camden, snaffle fish London’s markets are blessed with for such a portal to benefit the platform for traders as part of the and chips from Southwark and bag entrepreneurial talent – producers, markets sector. Thames festival. From City Hall to accessories from Kensington. The artisans, designers, chefs – looking Waterloo, crafts, food, music and experience can remind Londoner’s for support to grow.

44 | Sustainable Urban Markets Cross River Partnership | 45 Mercat de Mercats Opening hours – meeting Barcelona ‘market of markets’ festival customer demand

Proposal 17: That CRP work with private and public market operators to trial extended opening hours at specific markets, supported by marketing, monitoring and evaluation

Markets form an essential part of Barcelona’s daily life, enticing people to enjoy a wealth of fresh and healthy produce. They If markets are to compete in How to square the circle? Extended are also a valuable tourist attraction where entertainment and a global 21st century city like opening hours trials have been cultural activities bring a vibrancy that animates the experience London some will need to vary run in London markets with of shopping and dining all contributing to la buena vida! their hours of operation and mixed results. Most recently innovate to capitalise on the Tower Hamlets Council altered To capitalize on this, Barcelona’s Institute of Markets has opportunities presented by the the opening hours of some of developed a ‘Market of Markets’ festival that draws in the booming night time economy and its markets to accommodate best stalls from all of the city’s 43 food and retail markets. the planned late running of the the holy month of Ramadan. Taking place over an entire weekend in central Barcelona, underground from 2015. There are Although operated under specific in front of the Catedral de Barcelona, the festival receives opportunities for nimble stall and circumstances, the early evidence almost 260,000 visitors. mobile retail to meet demand not is that the initiative worked well. The objectives of the festival are to promote the best of filled by shop based retail. This experiment should be looked at to see if wider lessons can Barcelona’s markets – to support and enhance their economic Within this Action Plan’s area of be learned. and commercial relevance as well as their role in tourism, study only 11 markets currently regeneration and the social and cultural life of the city. open beyond 6pm. The ease and Managers might also consider The festival provides a platform for healthy eating, with a convenience of an ever-growing instituting buddying schemes special emphasis on high quality produce, the Mediterranean network of ‘metro’ supermarkets such as that advocated by Nabma, diet and gastronomy. It also boosts Catalonia’s food farming that offer loyalty card rewards, enabling traders to share the Image: Institut Municipal de Mercats de Barcelona industry by bringing producers and consumers together, flexible payment, home deliveries management of their stalls and the highlighting the added value of local produce and sustainable and now ‘click and collect’ continue market to stay open longer. Local supply chains. to pressure market based retailing. amendments to the London Local Authorities Act may be required The obstacles to extended opening Over 200,000 direct purchases are made during the two to accommodate this. day celebration. Some 55,000 portions of food and drink hours are primarily practical, but are served. Media coverage is overwhelmingly positive with also a matter of convention. A discrete extended opening hours an average of 140 articles appearing in the local media. Much of the produce sold in trial in a small number of markets London’s markets is purchased supported by appropriate changes Barcelona’s ‘Market of Markets’ festival also showcases the from London’s wholesale markets in operational management, city’s green credentials with pride. Environmentally sustainable in the early hours of each morning. trader cooperation and enhanced waste and recycling management is given due prominence. To still be trading when Londoner’s marketing, monitoring and The festival showcases the city’s markets as an international pass by on their way home would evaluation may help to devise an exemplar. involve an unenviably long day. approach that can be adopted Collaboration between the City Council, Traders’ Associations The option to hire a second hand elsewhere. Markets and mobile and Barcelona Institute of Markets has helped renew 23 of and split shifts is cost prohibitive retail must adapt and change if the city’s 43 markets in the city making them one of the three for many market traders. they are to compete and secure a best services in Barcelona, as judged by the public. slice of London’s 24/7 economy. www.somdemercat.cat/ca/mercat-de-mercats Nuria Costa, IMMB: [email protected]

Image: Owain Jones

46 | Sustainable Urban Markets Cross River Partnership | 47 First Pitch London – Queen’s Crescent Market providing ‘start up’ Entrepreneurship programme opportunities

Proposal 18: That CRP work with the NMTF, The Prince’s Trust and local business support service practitioners to develop and deliver a ‘First Pitch London’ programme for 200 new traders in 2015/16, supported by corporate sponsorship and other funding.

London’s markets provide excellent in a number of London’s markets. opportunities for test trading and Louise used to work in finance in low cost self employment. To get the City of London, but got bored going in a market can cost as little and wanted to do something as few hundred pounds and pitch different. Inspired by her early fees start from just £5 per day. participation in the ‘Great Brixton Risk is low and access relatively Bake Off’ – hosted by Station Image: Queen’s Crescent Market, Owain Jones Queen’s Crescent market is a ‘community’ street market in Kentish Town located straightforward; attractiveness Road market in Brixton – she between private residential accommodation and a council estate. The market is can be an issue, however – market eventually swapped her suit for well served by transport, with Chalk Farm underground and Kentish Town West a retailing is as much a lifestyle an apron and got into business short hop away. The market operates Thursdays and Saturdays putting out close choice as a business choice. as the Avocado Café. Louise now to 80 stalls. Affordable quality fruit and veg, household goods, haberdashery, has her own production unit and Many of London’s markets already toiletries and locally prepared ethnic and organic street food are the main offer. website and is steadily building her provide test trading and discounted private catering business. (www. Queen’ Crescent Community Association’s vision is to regenerate the market pitch fees. Their success in theavocadocafe.co.uk). aesthetically, environmentally and financially so it can make an even greater attracting and sustaining new and contribution to the local economy. In line with this vision, the Association has younger traders is mixed, however. The ‘First Pitch’ approach provides worked hard to pioneer its own Entrepreneurship Project. The project offers At a national level the NMTF, a model that can be adapted in local unemployed people the opportunity to start their own market business and have delivered the ‘First Pitch’ London to support energetic and provides work experience for young people on existing stalls. initiative since 2011. It provides innovative entrepreneurs to use wrap around support to selected London’s markets as a base to A training course teaches practical, entrepreneurial skills to help participants applicants assisting them with free launch their own business. CRP pursue a career in retail or to start up for themselves. On successful completion NMTF membership, mentoring, and the SUM project partners of the training programme a rent-free stall is provided for the first three months discounted pitch fees and free propose to work with the NMTF, of trading. Inductees also get the opportunity to pitch their business idea in a training guides and workshops for The Prince’s Trust, public and Image: Bad Boys Bakery: Owain Jones ‘dragon’s den’ setting and compete for investment to help kick start their business. a year. Part funded with £50k of private operators and business If successful, this is topped up with regular business mentoring. corporate sponsorship from the support providers to develop and Job Centre Plus has helped source the majority of local unemployed residents Royal Bank of Scotland’s Inspiring deliver ‘First Pitch’ London for 200 who have benefitted from the Entrepreneurship project. To date, 32 people Enterprise Scheme, the NMTF new traders in 2015/16. With have completed the course; 13 have signed-off Job Seekers Allowance, eight have just seen another 35 traders improvements scheme could be are currently trading on Queen’s Crescent Market and four have secured other through their first year of trading. run in the capital supported by employment. European money and corporate First Pitches’ Outstanding Trader sponsorship attracted by the Eve who attended the course in December 2013 signed-off on completing training Award for 2014 was won by London Enterprise Panel. and started trading in January 2014. Selling her own hand-made jewellery, Eve Louise Maddy who makes and sells started with one stall, but having spotted an opportunity to sell Italian handbags her own range of avocado dips and other ladies accessories, quickly expanded to two. She now has a third stall at another north London market. She is also financially independent and has become a regular inspirational guest speaker at the training courses. www.qcca.org.uk [email protected]

48 | Sustainable Urban Markets Cross River Partnership | 49 Camden Lock Market London Traders Card – Lessons in creating destination & place removing barriers and unlocking the market

Proposal 19: That CRP coordinate a feasibility study to determine the function, management, cost and benefits of a London-wide Traders Card; and seek funding to support development of a pilot.

More than half of the 99 markets The Markets People (www. in central and inner London are themarketpeople.com), backed licensed and managed by local by Nabma, have brought a single authorities. A significant proportion registration scheme to market, of traders move between markets providing an accreditation service day to day or week to week. To do for traders that market operators so traders must first register with can choose to do business with. the relevant local authority. This CRP and SUM project partners Image: Camden Lock Market can lead to duplication of process. propose to work with The Markets In 1971, what was to become 2. Taking a long-term helps businesses to grow, taking To reduce bureaucracy, streamline People, Nabma and others to Camden Lock Market was a perspective on economic value up larger premises when ready. the registration process and enable explore the potential for a London- derelict industrial Victorian – nurturing the economics of market retailers to trade across wide Traders Card. The benefits 7. Be different – by focusing timber yard in an area suffering ‘place’ is a slow /process; CLM borough boundaries a feasibility would be considerable. With an on niche and independent economic decline and planning has achieved over 40 years of study should be undertaken embedded chip, a universal card businesses CLM has created mass blight. Today the market attracts consecutive economic growth and to determine the function, would enable managers to confirm appeal, without losing touch with millions of visitors and is at the job creation. management, cost and benefits of registration and certification the area’s unique identity. centre of one of the most vibrant a London-wide Traders Card. remotely and quickly on-line, and 3. Immediate social and creative better understand trading patterns and inclusive parts of London, 8. Curate the product mix value – whilst growing economic Typically, markets registration is supporting a thriving market – people can bring value in and use this information to manage value may be slow, the social and achieved by downloading and filling district and London’s second different ways. Competition more effectively. creative value of place can be in a form and returning it via email highest concentration of creative between traders is good, healthy, instantaneous; just add people. or by post or in person. There are If proven and deliverable, the industries. and drives them forward, while no universal standard forms. Some potential exists for of a one-stop 4. Make ‘failure’ affordable – low ever-improving the offer for Success brings challenges, and applications are managed on-line, registration site to be housed entry/exit costs encourage people visitors. these have put a strain on CLM’s others on paper. Applications may alongside a markets ‘knowledge to take a chance, innovate and require proof of public liability hub’ (proposal 7 on page 28) relationship with its core audience 9. Role of cultural events be creative, without the fear of – Londoners. CLM is now revisiting – a program of cultural events insurance, a risk assessment, providing a repository of advice financial ruin. some of the principles behind its marks important moments in the food hygiene certificate, portable and support to traders, operators appliance testing certificate, and and patrons. The potential exists original success and looking to 5. Power of the ‘work-shop’ calendar, encourages partnerships reshape them to meet today’s – CLM started as a collection of with other organisations and gives Corgi/gas certificate, if the trader for many existing administrative challenges to maintain great retail work-shops, where people made a reason for Londoners and locals is selling food to go. These are processes to be harmonised and experiential destinations. things during the week and sold to engage with CLM imbuing a essential to ensure that markets and simplified alongside. Such a them on weekends. ‘Making, doing, sense of ownership over place. are safe and goods and services facility could also benefit mobile 10 lessons learned: selling’ can give a place depth, meet appropriate standards. For retailers to more easily participate 10. Quality setting – CLM invests peripatetic traders this approach in London’s growing night-time 1. Pioneering spirit – CLM’s personality and character. heavily in its buildings and spaces, co-founders, Bill Fulford and can be onerous. economy. 6. Encourage a mix of uses as they know they will see the Image: Camden Passage Market, Owain Jones Peter Wheeler, took significant – the market stalls, shops, value down the line. risk investing in Camden Town at workshops, cafes and bars a time of economic turmoil and www.camdenlockmarket.com support each other, and cannot be uncertainty. www.urbanmarketcompany.com considered in isolation. Mixing uses

50 | Sustainable Urban Markets Cross River Partnership | 51 Applying digital technologies – to modernise business and ‘create and keep customers’

Proposal 20: That CRP work with Namba and the ATCM to identify the barriers to the digitization of London’s markets and develop pathways for increased take up by managers and operators; and that CRP coordinate a European funding bid to support manager training and the trialling of new ‘digital’ approaches in the market place. Section four In 2013 over £91 billion was from food writers, recipes drawn Some of London’s BIDs already spent online in the UK. By the end up for the market, ‘products of the offer reward cards to their of 2014 that figure will exceed week’ and much more. The market business members – Victoria £100 billion. The switch from cash itself also provides Wi-Fi, which has the Privilege Card, Camden Low carbon & to plastic continues apace, too. traders and visitors can hook into. Town Unlimited the Wedge, and 73% of all retail transactions in the Better Bankside the Buzz Card. For a destination market like UK are now made using plastic. The opportunity to widen this to Borough the provision of dwell There has been a 14% decline in include market based businesses sustainability space and Wi-Fi encourages the use of cash in the past five should be explored. shoppers to shop, stay, go on-line years alone. Like it or not, on-line and then maybe shop some more. Nabma will bring a digital focus retailing and flexible payment This approach will not suit all of to next year’s ‘Love your Local methods are the future. London’s markets. Providing that Markets’ fortnight. Before then the High Street retail was quick to retailers can accept card payments barriers to digitising markets need capitalise on these shifts. The should nonetheless be considered to be identified. Is it a question of on-line groceries market is set to core business. awareness raising and education grow by 14.6% in the next 3 years. or incentives? The ATCM has There are a growing number of In an age of tweets, blogs, mobile developed a suite of digital aids mobile payment system providers, retail, multi-channel shopping, for its members. CRP proposes including Pay Pal, Vodacom and contactless payment and ‘click and to work with Namba, the ATCM iZettle. In many instances handheld collect’ London’s markets need to and others to increase the take units can work off a trader’s mobile come in to the digital age, too. up of digital solutions in London’s network connection or can be markets. Markets need to accommodate hooked on to a nearby Wi-Fi zone flexible payments and promote – receipts are tidily emailed to the themselves on-line much more purchaser’s email address. Systems effectively. This will be a significant also offer traders the ability challenge for a sector that remains to harvest diagnostics helping overwhelmingly cash based – one them to know their customer that relies on location, visibility, and understand commercial word of mouth and customer opportunities. loyalty rather than the internet and Loyalty cards like sQuid in use in apps to attract and retain business. Bolton’s markets enable repeat A few markets are adapting. customers to benefit from Borough market updates its web discounts. sQuid’s strapline is presence weekly, receiving up ‘Support local life’ – an ambition to 140,000 hits a month. It has that fits neatly with the London 30,000 followers on Twitter and Food Board and the Mayor’s vision its Facebook profile has received for healthy eating and thriving local over 4 million impressions. Its economies. weekly newsletter provides posts Image: Tom Simpson, GLA

52 | Sustainable Urban Markets Waste Management & Supply Chains – promoting Proposal 24: That CRP work with market Recycling – delivering sustainable supply operators and market retailers to increase the efficiencies supply of market sold Proposal 23: That CRP work with wholesale markets to goods into local business. promote and coordinate consolidated supply to trade, Proposal 21: That wholesale markets and public and develop trials for the use of zero and low emissions In addition to greening the flow and private operators work with the London Food delivery vehicles to green the supply chain. of goods into wholesale markets Board [and any future Markets Board] to promote and out to retail markets the and maximise food recycling through initiatives like opportunity exists to increase New Covent Garden Market is opportunities for greening the FoodSave. the flow of retail market goods home to 200 companies that supply chain. As London faces up out to local cafes, restaurants and employ 2,500 staff. Each morning to meeting challenging air quality bars, thereby rationalizing the hundreds of buyers arrive at the safe limit targets set at EU level, supply chain. market to purchase fresh produce so every sector of business will Proposal 22: That the Town Centre Spatial Planning from the UK and overseas. need to make a contribution to Consolidated supply of fresh Guidance advise that retail and markets services, improving London’s air quality if produce from wholesale markets The market supplies forty per including enforcement and cleansing, are managed substantial fines are to be avoided. to retail markets has the potential cent of the fruit and vegetables within a ‘whole street’ view and are procured and to reduce vehicle movements and consumed outside of the home in Consolidated supply to associations food miles delivering cost and delivered accordingly. London. It is also supplies all twenty of traders, market by market, environmental savings. The positive of the top restaurants in the capital would reduce the inflow of vehicles effects of these arrangements and seventy per cent of florists. into NCGM and other wholesale may be amplified by also increasing London’s arterial wholesale Foodsave already engages Like London’s other wholesale markets, cutting food miles the sale of retail market supplied food markets generate tens of hundreds of food manufacturers, markets it has a pivotal role in without affecting sales. This will produce to the hospitality industry. thousands of tons of food waste restaurants, pubs and hotels to London’s food supply chain. require careful planning and strong annually. The London Food Board, maximise recycling, delivering local partnership working. Cross Anecdotally, examples of this kind Many of London’s fresh produce Chaired by Rosie Boycott, is financial savings to business. River Partnership proposes to work of market stall to shop-based market retailers make their working with the sector to ensure Sustain is leading the work to Image: Tom Simpson, GLA with London’s wholesale vendors retailer supply are few and far purchases in person at NCGM and that the amount is reduced and an engage with farmers and markets and retail markets retailers to between. Where this is happening other wholesale markets. This increasing proportion is recycled. to manage their participation coordinate a consolidated supply it has tended to grow out of and contribution. A number of allows traders to select the highest strong personal relationship rather FoodSave, supported by the approach on a trial basis. London’s retail markets are already quality produce and negotiate than coordinated organization at Mayor, is similarly assisting supporting the initiative. There is the best prices face-to-face. The There are also opportunities for a market management level – in London’s SMEs to reduce food scope for wider participation. A traffic that this generates occurs in the much wider use of zero and fairness a task beyond the purview waste and increase recycling. future Markets Board for London the small hours of the morning and low emissions vehicles to ferry of most markets managers and Backed by EU funding, the London should coordinate the participation goes largely unseen by the majority goods to and from wholesale operators. Waste and Recycling Board, the of a larger number of public and of Londoners, who are still safely markets and on to retail markets. Sustainable Restaurant Association There are challenges, of course. private market operators. wrapped up in bed. An increasing number of zero and and Sustain are helping business to low emissions vehicles providers Bars, cafes and restaurants need For those unable to visit the market participate in the programme. The current scheme will be are coming into the market, but security of quality, cost and supply. supported over the next two in person wholesale distributors To cede control over elements of Food waste is being recycled visibility and awareness remains to three years by European and will select, slice, dice, wash, juice this by switching from existing through a network of charities relatively low. To increase the Mayoral funding. As the funding and prepare produce and deliver wholesaler supply to local retailer to feed those in need. Other food use of greener transport it is calls for the European Structural it direct to buyers. A fleet of supply will rely on coordinated waste goes to feed livestock, proposed that work be undertaken Investment Fund 2014- 20202 temperature controlled delivery local management. Nonetheless, where permissible. Food to examine the ‘last mile logistics’ are issued over the coming months vehicles ensure that produce there are clear mutual benefits that cannot redistributed is potential of London’s wholesale new opportunities should be arrives fresh and in good condition. to be derived. It is proposed that being diverted for composting to markets, and where feasible for sought to evolve and grow the CRP work with public and private generate renewable energy. This The convergence of traders on a trail to be run. programme, further increasing operators and neighbouring reduces the amount of waste that NCGM and the outflow of delivery the sustainability of London’s businesses to develop a trial goes to landfill. vehicles present significant businesses, including retail markets. from which wider lessons may be learned.

54 | Sustainable Urban Markets Cross River Partnership | 55 Promoting product ranges – helping Promoting sustainability – markets keep their offer fresh green actions, green seal badge scheme Proposal 25: That CRP work with producers and wholesalers to promote diversified product ranges to traders, including through promotional ‘meet the buyer events’ to buckets and brushes to designated help ‘refresh’ markets’ offer. Proposal 27: That traders, and distributed paper and cotton bags for use by customers The London Food to cut down on plastic waste. Board [and any future Others have installed photovoltaic Proposal 26: That CRP work with local public and private operators to develop a pilot Markets Board] support cells to provide renewable energy to test the viability of hyper-local supply, i.e. local producer-to-business production and promote ‘How and generate returns from the and/or supply. Green is your Market’ government’s ‘Feed-in Trafiff’. in partnership with The London Food Board and any the NMTF; and that a future Markets Board should The leading ‘big four’ super market Choumert road in Peckham serve in February promote diverse ‘showcasing’ event be promote the NMTF’s awards retailers have adapted to London’s local communities with everything products to chefs, farm shops, organized to promote scheme to encourage sustainable changing demographics and tastes from Miracle Fruit from tropical wholesalers, the media and others. practices in London’s retail markets. in recent years to accommodate west Africa to Edible Burdock from Twitter, Youtube, tastings and green practice within This should be backed by a an ever greater array of produce China and India. Many traders in facilitated walkabouts support the sector, backed by an knowledge and awareness raising from every corner of the planet other markets have been slower to these events, increasing product incentivising new ‘green event to promote tried and tested – Asian, African, Caribbean and adapt, reducing the attractiveness awareness. seal’ badge scheme. initiatives to the sector. Mediterranean delicacies are now and relevance of their stalls and To support the consumption common place. In order to maintain markets to local patrons. To incentivise market operators, of healthy fresh produce by managers and traders to adopt their relevance to shoppers The National Market Traders To assist markets and market Londoners and to assist market green practices within their market London’s retail markets need to Federation encourages market retailers to improve their offer retailers to revolve their offer a ‘green seal’ badge, similar to the keep pace with this change. operators and traders to adopt there is a need to increase the and maintain markets’ relevance, purple flag scheme operated by sustainable products and practices Some of London’s retail markets direct contact between importers, CRP proposes to work with the Association of Town and City through its annual ‘How green is traders have recognized this producers, wholesalers and wholesalers and market operators Management for excellence in your market’ awards. shift and responded by ensuring retailers. New Covent Garden to facilitate a series of ‘meet the management of the night-time they cater to the demands of a Market already organises a series buyer events’. This will draw on the Regional award winners in recent economy, should be developed. city that is home to over 200 of events throughout the year to lessons of Supply Cross River II, years have reduced waste The adoption of a number of different nationalities and 300 facilitate this cross-fertilization. which is already assisting SMEs to landfill by fifty per cent by sustainable actions from a pre- languages and dialects. Borough in A taste of London in June, Ethical to access the supply chains of increasing cardboard recycling, determined menu would entitle Southwark, Ridley Road in Dalston, Eats in July, Harvest Breakfast in larger corporates. generating profits for the market participants to adopt the seal, Station Road in Brixton and September and Flavour Thesaurus in the process; reduced cleansing enabling them to evidence their machinery by providing mops, credentials to their customers. Image: Owain Jones

56 | Sustainable Urban Markets Cross River Partnership | 57 Travel to markets – promoting Borough – waste & recycling cycling & walking

Proposal 28: That TfL promote sustainable travel to and from London’s markets by extending Legible London, cycle network and bus, rail and tube way-finding to highlight markets; and that TfL work with local public and private market operators to increase the cycle parking available in and around markets.

In 2009 CRP worked with Central and inner London’s markets TfL to trial the use of Legible already have a very low carbon London way-finding maps along footprint, particularly compared the western stretch of Albert to shop based retail. Few central Embankment. Today there are and inner London markets rely more than 1,300 Legible London on car parking space, except for maps across the capital. The maps trader loading and unloading. are popular with the public, helping Way-finding, legible London and them to navigate more effectively. the expansion of the cycle network Glyphs in central London are should complement these green used by one in twenty passers by credentials by ensuring that

attracting up to 300 uses an hour. markets are adequately promoted Image: Borough Market, Owain Jones to residents, workers, visitors and Located just a stones throw from London Bridge, Borough Market Legible London mapping is now tourists. TfL could help promote is London’s most famous and renowned food market. The market is also being steadily integrated with markets by mapping them for the made up of stallholders from the UK and further afield. Many of the rest of transport network whole of the capital. Borough’s traders are themselves producers. Produce sold in the market enabling people to journey from must have a distinct provenance. tube, rail and bus to their final The increased provision of cycle destinations on foot. Many glyphs storage within or close to London’s Borough’s management team works hard to minimise its impact on the in central London already note the markets would further reinforce immediate and wider environment. A similar commitment is expected location of London’s markets. Some the sustainability of markets by of the market’s traders. When sourcing suppliers traders are encouraged transport hubs provide dedicated encouraging even more journeys to deal with companies with a strong CSR agenda. Those serving food- signage at platform level or in on foot or by bike, especially at to-go must do so using recycled packaging only. Bottled water sold in Brick Lane Market, Owain Jones ticket halls indicating the proximity weekends when London’s markets the market is supplied by Belu, who act ethically transferring profits to of nearby markets. This treatment are at their busiest. TfL should Water Aid. should be extended across London. work with public and private operators to accommodate Constant monitoring ensures that no waste from the market goes to The Mayor has committed almost innovative storage solutions landfill and 90% of all waste generated goes for recycling. To minimise £1bn of investment in the coming that capitalise on major schemes water usage within the market a rainwater irrigation system is used to years to transform London into investment and support zero and feed hops, trees, plants and flowers grown in the Market Hall annex a cycle friendly city. Expansion low emissions travel to high streets that also provides a welcome space for customers to sit and dwell. of the cycle super highway and markets. network, delivery of a central Borough also collaborates and exchanges with like-minded organizations, London Cycle Grid and a network including Rabot 1745 – a neighbouring restaurant and bar specializing of ‘quietways’ and ‘mini-Hollands’ in ‘cocoa cuisine’ and inventive cocktails. The waste bean shells they will get more Londoners out of generate are recycled as mulch and used in the market’s green areas their cars, off public transport as well in the wider bankside area. and walking or cycling more. The A number of Borough Market’s traders participate in the FoodSave expansion of cycling will further initiative led by the London Food Board and supported by the Mayor. transport’s role in improving the The initiative ensures that food waste generated by the market is health of Londoners, as well as recycled to feed those in need or to supplement animal feed. Food addressing air quality and network material unfit for human or animal consumption goes to compost. capacity issues.

58 | Sustainable Urban Markets Cross River Partnership | 59 Westminster 1 Church Street 2 Rupert Street 9 Pimlico Road FarmersÆ Market 10 Jubilee Market 23 Maida Hill 45 Berwick Street 66 Strutton Ground Market 96 Tachbrook Street Market

Bolton – sustainable solutions Markets location list

Camden Islington Tower Hamlets 1 Bloomsbury Farmers Market 18 Annie’s Antiques / Camden Passage 71 Bethnal Green Market 2 Camden Buck Street Market 19 Archway Market 72 Billingsgate Market 3 Camden Canal Markets 20 Camden Passage 73 Brick Lane Market 4 Camden Lock Market 21 Camden Passage Market 74 Chrisp Street Market 5 Chalton Street Market 22 Camden Passage Sunday Market 75 Columbia Road Flower Market 6 Earlham Street Market 23 Chapel Market 76 Old Spitalfields Market 7 Electric Market 24 Charlton Place Market / Camden Passage 77 Petticoat Lane (Sunday) Market 8 Goodge Place Market 25 Emirates Stadium Area 78 Petticoat Lane (Weekday) Market 9 Inverness Street Market 26 Exmouth Market 79 Roman Road Market 10 Leather Lane (Charter) 27 Farmers’ Market 80 Stroudley Walk Market 11 Plender Street Market 28 Nag’s Head Car Boot Market 81 Watney Street Market 12 Queens Crescent (Charter) 29 Nag’s Head Indoor Market 82 Whitechapel Road Market 13 Stables Market 30 Tufnell Park Road Food Market 14 Swiss Cottage Market 31 Whitecross Street Market

ISLINGTON

CAMDEN

Image: Marylebone Farmers’ Market, Owain Jones Operated by the Council, Bolton’s main market is located in the heart Westminster KENSINGTON & CHELSEA TOWER 92 Berwick Street HAMLETS of the town. A council funded £4.5m redevelopment programme has CITY incorporated an new lifestyle hall, providing an opportunity for new 93 Church Street WESTMINSTER 94 Jubilee Market City of London traders. Established award winning food stalls sell everything from exotic 95 Maida Hill 15 Leadenhall Market fruit and veg, Mediterranean delis, locally sourced meats and cheeses to 96 Pimlico Road Farmers’ Market SOUTHWARK 16 Middlesex Street the region’s best fresh fish. Investment has provided a new food court 97 Rupert Street 17 Smithfield Market

and seating area. 98 Strutton Ground Market LAMBETH 99 Tachbrook Street Market The environmental footprint and sustainability of the market is very Southwark important to the Council. Photo voltaic cells have been installed in the WANDSWORTH 52 Albion Street Market roof to provide power. Savings should achieve £100,000 reduction in 53 Atwell Road cost per annum, which will be passed onto traders. All lighting has been Kensington & Chelsea 54 Bermondsey Square Antiques Market replaced by low energy LEDs and innovative heating has been installed 32 Acklam Village Market 55 Bermondsey Square Farmers’ Market 33 Golborne Road to focus warmth on patrons rather than the air; oil filled heaters are 56 Borough Market 34 Notting Hill Farmers Market 57 Canada Water Plaza Market being promoted as an alternative to energy hungry electric fans – smart 35 Partridges Food Market 58 Choumert Road meters enable traders to manage consumption. 36 Portobello Green Market 59 East Street Market 37 Portobello Road Market 60 Elephant and Castle Stalls Food and cookery courses run by a local nutritionist showcase seasonal 38 South Kensington Farmers Market 61 Elm Grove / Blenheim Grove recipes and produce promoting healthy ‘best buys’. Dishes are test traded 62 London Bridge Farmers’ Market Lambeth 63 Maltby Street Market and participants are rewarded with a loyalty card to help track purchasing 39 Brixton / Station Road Market 64 Moncrieff Street behaviour. Data helps businesses adjust to new consumption habits. Wandsworth 40 Brixton Bakers’ and Flea Market / 65 North Cross Road Market 83 Balham Farmers’ Market Station Road An electronic loyalty card system gives 10% back on all purchases and 66 Parkstone Road 84 Battersea High Street Food Market 41 Brixton Farmers’ Market collects information on consumer behaviour and movements using geo 67 Peckham Farmers’ Market 85 Hildreth Street Market 42 Brixton Market Popes Rd / 68 Peckham Markets / Rye Lane mapping technology. Local foods have been given a boost through a 86 New Covent Garden Market Electric Avenue 69 Southwark Park Road Market / “The Blue” ‘Taste of Lancashire’ labelling scheme, promoting local supply chains. 87 Nine Elms Sunday Market 43 Brixton Village / Market Row / 70 Westmorland Road 88 Northcote Road Market Arcade To promote sustainable travel to and from the market large public screens 89 Putney Farmers’ Market 44 Herne Hill Farmers’ Market have been installed providing real time traffic information on public 90 Tooting Broadway Market 45 Lower Marsh Market transport, encouraging shoppers to leave their cars at home. Trader 91 Tooting Market 46 Oval farmers’ Market behaviour change is being promoted through the development of a new 47 Real Food Market / Southbank 48 South Bank Book Market Tenants Handbook which is attached to traders’ Occupancy Agreements. 49 Streatham Green Farmers’ Market 50 The Feast Market 51 Venn Street Market

60 | Sustainable Urban Markets Cross River Partnership | 61 SUM proposals Indicative funding opportunities Timing and amount

Next steps Regeneration, high streets & town centres continued 11 & 13: Integrating the European Structural and Investment ESIF: Indicative launch: December 2014. high street Funds / Horizon 2020 Approx €791m / £678m (€748.6m + €43m Youth Employment Initiative) has been notionally allocated to the LEP. ERDF 50% intervention rate; ESF 50% and match funding provided by Opt In The SUM project has been supported by funding from the European organizations.

Commission via the URBACT programme. Funding supports knowledge Horizon 2020: Numerous deadlines throughout 2014-15. Largest EU Research and Innovation programme transfer, study visits and the production of city action plans. ever with nearly €80 billion of funding available over 7 years (2014 to 2020) Up to 100% Intervention rate.

12: Identifying routes to Local Enterprise Panel / Greater London Sustainable Urban Markets – An Action Plan for An important first step is to establish a Markets investment Authority / Local Authorities London represents the culmination of this collaborative Board for London (proposal 1) that brings the sector 14: Designing markets Greater London Authority / Local Authorities On-going process. It sets out 28 proposals to support and grow together to actively consider progression of the Enterprise & entrepreneurship street and covered markets in London as centres of proposals put forward here. enterprise and civic and cultural value. 15. Market of Markets festival Greater London Authority / Mayor’s Circa £9m from Oct 2014. To deliver SUM and wider markets improvements will High Street fund Each proposal will require further investigation, require financial and other resource commitment from 16: Supporting nano businesses LEP Jobs & Growth Plan / COSME: 8 calls for proposals from 15/04/2014 planning and promotion – no dedicated funding is a partnership of practitioners and stakeholders in the Competitiveness of Enterprises to 16/12/2015. Horizon 2020 – as above attached for delivery. private and public sectors. Collective action is required. and SME’s (COSME) / Horizon 2020 Local Authorities

It is CRP’s intention to use this Action Plan as a basis The following pages indicate possible domestic 17: Extended opening hours Local Authorities On-going for engagement with local, strategic and national and European funding opportunities. Cross River stakeholders and funders. Partnership looks forward to working with partners 18: First Pitch London 2015 European Structural and Investment Funds ESIF: Indicative launch: December 2014 to maximise these opportunities. Approx €791m / £678m 19: London’ Traders’ Card European Structural and Investment Funds ESIF: Indicative launch: December 2014 / Local Authorities Approx €791m / £678m Delivery of SUM proposals: 20: Applying digital technologies European Structural and Investment Funds, ESIF: Indicative launch: December Technology Strategy Board, Association of 2014. Approx €791m / £678m. Indicative domestic and European funding opportunities Town Centre Managers. INTERREG Europe INTERREG EUROPE – €359 million. Upto 85% Intervention rate.

SUM proposals Indicative funding opportunities Timing and amount Low carbon & sustainability

Strategic, legal & regulatory 21 & 22: Waste management European Structural and Investment LIFE+: Call for proposals Deadline: 16 October. & recycling Funds /LIFE +/ Interreg North West 1: Markets Board for London n/a Europe (NWE) Programme 2014-2020 The total budget for funding projects during / Local Authorities the period covered amounts to €1.1 billion under 2: Legislation Greater London Authority URBACT 3: First call – February 2015: the sub-programme for Environment. Local Authorities / URBACT 3 Total eligible budget: €74.3m. Up to 60% Intervention rate. 60% Intervention rate.

3&4: Interpretative guidance Greater London Authority URBACT 3: First call – February 2015: INTERREG North West Europe (NWE) Programme 2014- Local Authorities / URBACT 3 Total eligible budget: €74.3m. Up to 60% Intervention rate. 2020 First calls for proposals in February – €335 million. 60% Intervention rate. INTERREG EUROPE – €359 million. 5: Planning frameworks Local Authorities URBACT 3: First call – February 2015: Upto 85% Intervention rate. & good practice Total eligible budget: €74.3m. Up to 60% Intervention rate. 23 & 24: Supply Chains European Structural and Investment ESIF: Indicative launch: December 2014 Funds /LIFE +/London Food Board/ Approx €791m / £678m 6: Measuring value Greater London Authority / Interreg North West Europe (NWE) Regeneration – opportunity areas Local Authorities Programme 2014-2020 INTERREG North West Europe (NWE) Programme 2014- 2020 First calls for proposals in February – €335 million. 7: Knowledge Hub Nabma / Local Authorities / 60% Intervention rate London Councils / GLA

Regeneration, high streets & town centres INTERREG EUROPE – €359 million Upto 85% Intervention rate 8: Integrating markets & high European / CRP streets 25 & 26: Promoting sustainable LIFE+ / URBACT 3/ London Food Board LIFE+ and URBACT 3 as above supply Local Authorities / London Food Board 9: Innovating the high street Mayors High Street Fund Circa £9m from Oct 2014. 27: Promoting green actions/ Transport for London / Horizon 2020 Horizon 2020 as above 10: Integrating markets & high European / CRP markets green seal streets 28. Promoting cycling & walking Horizon 2020 Transport for London * All the information in this table, whilst accurate at the time of writing, is subject to change as it is based on the draft programmes which will be finalised with the European Commission during Autumn 2014

62 | Sustainable Urban Markets Cross River Partnership | 63 Further reading Glossary

Strategic, legal and Regeneration, high Enterprise and Low carbon and AoLM Association of London Markets GLA Greater London Authority regulatory streets and town entrepreneurialism sustainability APPGM All Party Parliamentary Group on LEP London Enterprise Panel centres Markets ROI Team Markets 2020 Vision: The Greatest Actions for High Streets, LFB London Food Board Research, 2014 Actions for High Streets, City on Earth, Greater Greater London Authority, ATCM Association of Town & City LLAA London Local Authorities Act 1990 (unpublished) Greater London Authority, London Authority, 2013 2014 Management Nabma National Association of British Market 2020 Vision: The Greatest 2014 Changing London: An Culture on the High Street, BIDs Business Improvement District(s) Authorities City on Earth, Greater Culture on the High Street, Historic City for a Changing Greater London Authority, BIDs SG GLA Business Improvement Districts London Authority, 2013 World, English Heritage, 2013 New Covent Garden Market Greater London Authority, Steering Group NCGM 2013 2011 Changing London: An Further Alterations to NMTF National Market Traders Federation BIS Department for Business Innovation & Historic City for a Changing Further Alterations to Government Response to the London Plan, Greater Skills OLF Outer London Fund World, English Heritage, the London Plan, Greater the House of Commons London Authority, 2014 2011 Communities and Local London Authority, 2014 Learning from London’s BMTF Brixton Markets Traders’ Federation RTF Roads Task Force Government Committee Government Response Learning from London’s High Streets, Greater CRP Cross River Partnership Report ‘MarketFailure? – STBMG Street Trading Bench Marking Group to the House of Commons High Streets, Greater London Authority, 2014 Can the traditional markets CTU Camden Town Unlimited BID Transport for London Communities and Local London Authority, 2014 TfL survive?’, 2009 London Plan, Greater Government Committee DCLG Department for Communities & Local London Plan, Greater London Authority, 2014 WMRB Waste Management & Recycling Board Report ‘MarketFailure? – High Streets at the Heart Government London Authority, 2014 Can the traditional markets of our Communities: the Retail Markets: A ESIF European Structural Investment Fund survive?’, 2009 Retail Markets: A Government’s Response Good Practice Guide, Good Practice Guide, to the Mary Portas Department for High Streets at the Heart Department for Review, Department for Communities and Local of our Communities: the Communities and Local Communities and Local Government, 2010 Government’s Response Government, 2010 Government, 2012 to the Mary Portas Streets Ahead? Putting Review, Department for Streets Ahead? Putting London Borough of high streets at the heart Communities and Local high streets at the heart Southwark, Markets and of local economic growth, Acknowledgements Government, 2012 of local economic growth, Street Trading Strategy London Councils, 2013 London Councils, 2013 2010-2013, 2010 London Borough of Supporting Retail Development of this Action Plan Joe Harrison, Jan Lloyd, Alison Production of the report was aided Southwark, Markets and Supporting Retail London Local Authorities Markets, Department for was led by Owain Jones, Binal Partridge, Sally Kneeshaw, Keith by cooperation from a public and Street Trading Strategy Markets, Department for Act 1990, Crown Communities and Local Karia, Susannah Wilks and Caroline Davis and Wayne Hemingway. private sector market operators, 2010-2013, 2010 Communities and Local Copyright 1990 Government, 2010 Carsey in partnership with the Co- managers and enforcement officers, Government, 2010 Members of the GLA were generous London Local Authorities London’s Retail Street Town Centre Chairs of the SUM Project Team, who assisted ROI Team in the in providing advice and assistance, Act 1990, Crown Town Centre Markets, Regeneris Supplementary Planning Helen Santer and Will Fulford. compilation of valuable primary including Copyright 1990 Supplementary Planning Consulting 2010 Guidance, Greater London Debbie Jackson, research. Proposals were developed jointly Guidance, Greater London Authority, 2014 Adam Towle, Maria Diaz- London’s Retail Street London’s Street Markets, by the members of the The project could not have been Authority, 2014 SUM Palomares,Jonathan Pauling, Markets, Regeneris Greater London Authority Project Team: John McHenry, Stuart Scott, Matthew Waite, delivered and this Action Plan Consulting 2010 2008 Nicholas Kasic, Mark Atkinson, Mark Ainsbury, Paul Hodgson, produced without the support London’s Street Markets, The Food Act 1984, Houryie Dervish, Stuart Joel Marsden and Anna Gibson. of URBACT, Westminster City Horwood, Helen Evans, Martin Council, the Mayor’s office, Greater London Authority Crown Copyright 1984 We are grateful to London & Partners Whittles, Rheanne Gonyou, Finn and EU city project partners – 2008 for hosting the SUM stakeholder The Portas Review: an Williams, Trevor Virtue, Val Beirne Barcelona, Toulouse, Dublin, Pécs, workshop at More London and The Food Act 1984, Crown independent review into and Ashley Heller. Suceava, Wrocław, Attica and Borough, Camden Lock, Lower Copyright 1984 the future of our high Torino. Special thanks are extended streets, Mary Portas, 2011 Additional input and advice was Marsh, Camden Stables, Old The Portas Review: an to the lead partner team: Nuria contributed by practitioners and Spitalfields and Brixton Village independent review into Costa, Gerard Navarro and Oscar stakeholders from the markets markets and Camden Town the future of our high Martinez. sector and beyond, including Debbie Unlimited BID for hosting project streets, Mary Portas, 2011 Carpenter, Graham Wilson, Petra partner study visits. Barran, Ellie Gill, Chris Savage,

64 | Sustainable Urban Markets Cross River Partnership | 65 Sustainable Urban Markets An Action Plan for London

Design www.playnedesign.co.uk Cover Image: Brixton Market, David Sampson. www.dpsampson.zenfolio.com/ Sampson. David Market, Brixton Image: Cover Copyright Cross River Partnership 2014 Partnership River Cross Copyright City Street 64 Victoria Hall, SW1E 6SB London Westminster, www.crossriverpartnership.org Enquiries: [email protected]