Media Kit 2014 Table of Contents

MEDIA KIT 2014 TABLE OF CONTENTS

03 MISSION 04 PRINCIPALS 05 CONTRIBUTORS 06 PLATFORMS & REACH 07 DEMOGRAPHICS 08 EDITORIAL CALENDAR 09 FEATURES 11 OUT.COM EXCLUSIVES 12 OUT.COM VIDEO 13 SOCIAL 14 MOBILE & TABLET 15 PRESS 16 EMAIL MARKETING 17 EVENTS 18 PRINT RATE CARD 19 PRINT SPECIFICATIONS 20 DIGITAL RATE CARD 21 DIGITAL SPECIFICATIONS 22 DIGITAL AD UNITS 23 CONDITIONS OF SALE 24 COMPANY INFORMATION

MEDIA KIT 2014 2 MISSION

OUT is the world’s leading fashion and lifestyle brand for gay men. Drawing on a rich pool of creative and literary talent, it deﬁnes and articulates the contribution of gay men and women to the culture. Through its provocative blend of fashion, pop culture, and journalism, OUT challenges readers to reﬂect upon and rethink the ever-evolving meaning of gay.

MEDIA KIT 2014 3 PRINCIPALS

Greg Brossia is a seasoned professional with more than 15 years of experience in media and publishing. He began working at The Advocate in 1996 and now leads OUT’s sales efforts in the fashion and grooming categories. Greg’s primary background is in fashion advertising but has worked across all categories and is an authority Greg Brossia on gay media, having played an integral part in growing the overall PUBLISHER market. He is a graduate of Ohio State University with a BFA in Fine Arts and resides in New York City.

Aaron Hicklin joined OUT magazine as editor in chief in April 2006, after serving as editor of BlackBook for three years. Prior to BlackBook, he was executive editor of Gear, which he helped launch in 1998 after moving to New York from Edinburgh, Scotland. He began his career at Scotland on Sunday. Among other things, he covered the war in Bosnia for The Scotsman, the Middle East Peace Process, and the funeral of Princess Diana. After moving to New York in 1998 he wrote a column for the UK’s Sunday Herald. He also has written for The Washington Post, The Guardian, Salon, and InStyle UK. He is the author of Boy Soldiers (Mainstream Press, 1995), as well as the editor of The Revolution Will Be Accessorized: The Best of BlackBook Aaron Hicklin (HarperCollins, 2006), and Outsiders: The Best of OUT (Alyson Books, EDITOR IN CHIEF 2010). In 2012 he founded Grand Editorial, an agency that provides content to a range of consumer titles and corporate brands.

MEDIA KIT 2014 4 NOTABLE CONTRIBUTORS

PHOTOGRAPHERS

KAI Z FENG didn’t learn TERRY RICHARDSON is one of the photography in school. He is most in-demand photographers self taught via Google Search. of his generation whose signature The lessons paid off; his work point-and-shoot style has been used has appeared in Vogue, VMan, to huge effect in numerous cover Industrie, Numero, GQ, Vanity stories and fashion spreads for OUT, Fair, among many others. including shoots with Chloe Sevigny, Daniel Radcliffe, and Tom Ford.

DANIELLE LEVITT is a NYC-based portrait photographer whose work MATTHEW BROOKES’ photography focuses primarily on American youth has graced the covers of GQ, culture. She photographed the 2013 Vogue, and T Magazine, as well as OUT100 in its entirety. in campaigns Louis Vuitton, Banana Republic, and Burberry. His subjects have included Helen Mirren, Ashton Kutcher, Michael Phelps, and Mark Ruffalo. He recently shot Joe Manganiello for the cover of OUT.

WRITERS DANIEL MENDELSOHN, the MIKE ALBO grew up mostly in award-winning writer, critic and the suburbs of Virginia. He has translator and author of the performed three solo shows–Mike international bestseller The Lost: Albo; Spray, and Please Everything A Search for Six of Six Million, was Burst–each cowritten with Virginia born on Long Island and educated Heffernan. Selections from these at the University of Virginia and shows appear in Extreme Exposure: at Princeton. His essays, reviews Solo Performance Texts from and articles appear in many the 20th Century, edited by Jo publications both in the US and Bonney. He also wrote a play called abroad, most frequently in The Sexotheque. He is a founder of the New Yorker and The New York reknowned Dazzle Dancers. He lives Review of Books. He has been in Brooklyn right now and wants the weekly book critic for New to make sure you know he hasn’t York Magazine and a frequent settled into that pleasant, calm, contributor to The New York brownstoney life that these book Times Book Review. bios always seem to imply.

NATASHA VARGAS-COOPER is an acclaimed American journalist and author. He writing has appeared in the New York Times, Best selling author BRET EASTON The Wall Street Journal, The ELLIS made his debut at 21 with the Atlantic Monthly, Hufﬁngton Post, controversial 1985 bestseller Less The DailyBeast, and others. Than Zero and is widely known for his third novel American Psycho. He has contributed to publications including from Vice to Vanity Fair.

MEDIA KIT 2014 5 PLATFORMS & REACH

Female

OVERALL REACH 2,753,600

PRINT IPAD & APP Rate Base: 190,000 Subscribers Frequency: 10 issues per year 62,000 Reach: 855,000 (RPC 4.5)

ONLINEONLINE SOCIALSOCIAL* Uniques Facebook 1,692,000 133K+ likes 37% increase in monthly uniques over past year Twitter Page Views 71K+ followers 8,476,000 per month Instagram 5.1K+ followers

*As of January 2014. MEDIA KIT 2014 6 2013 Google Analytics; Sworn Publisher’s Statement, June 2013. READER DEMOGRAPHICS

GENDER AGE AGE EMPLOYMENT Male: 88% 18-34: 16% Professional/Managerial: 68% Female: 12% 35-44: 19% Management, Business and 45-54: 29% Financial Operations: 32%

INCOME EDUCATION HHI $75,000+ 46.2% Graduated College+ 64.7% HHI $100,000+ 33.4% Post-Grad. Study+ 31.2% HHI $150,000+ 18% Advanced Degree: 27.3% Average HHI: $116,400 Median HHI: $94,000

KEY STATS

67 Average # of minutes reading each issue 86% More likely to buy products and services advertised in OUT 4x More likely to go to bars clubs (last 12 months) 6.5x More likely to attend live theater (last 12 months) 2x More likely to dine out (last 12 months) 91% Sometimes/always order drinks by brand (last 6 months) 16x More likely to spend $3,000+ on clothing (last 12 months) 2.5x More likely to spend $800+ online (last 12 months) 2x More likely to make a purchase online (last 30 days) 2x More likely to own a valid passport 13x More likely to have taken 9+ foreign trips (past 12 months) 6 Average # of U.S. trips by plane (past 12 months)

MEDIA KIT 2014 7 Source: MRIGfK 2013 Subscriber Study. Base: U.S. Adults 2014 OUT EDITORIAL CALENDAR

MARCH FEBRUARY SPRING FASHION LOVE A bold preview of the season’s most Love & romance in all of its guises exciting sartorial offerings

Space Close: Nov-25-13 Space Close: Dec-30-13 Materials Due: Dec-2-13 Materials Due: Jan-6 On Sale Date: Jan-14-14 On Sale Date: Feb-18

MAY APRIL JUNE/JULY SUMMER TRAVEL/ ART & DESIGN HOT LIST The art world’s players, plus the latest POWER 50 DOUBLE ISSUE in the best new design for home, tech, Unexpected summer getaways, plus OUT’s sweeping look at brand new auto, and accessories OUT’s annual list of the most inﬂuential talent you’re sure to see a lot more of LGBTs Space Close: Jan-27 Space Close: Mar-31 Materials Due: Feb-3 Space Close: Mar-3 Materials Due: Apr-7 On Sale Date: Mar-18 Materials Due: Mar-10 On Sale Date: May-20 On Sale Date: Apr-22

OCTOBER AUGUST SEPTEMBER TASTEMAKERS SPORTS & FITNESS FALL FASHION FOOD & DRINK Courageous and compelling stories of FALL PREVIEW Spotlight on the innovators behind the out gay athletes and straight allies; plus The innovators and inventors behind things we love, plus a guide to the best must-read ﬁtness tips to stay beach ready the things we love or will come to love of food and drink both at home and out on the town Space Close: May-27 Space Close: June-30 Materials Due: Jun-2 Materials Due: Jul-7 Space Close: Jul-28 On Sale Date: Jul-15 On Sale Date: Aug-19 Materials Due: Aug-4 On Sale Date: Sept-16

NOVEMBER DECEMBER/JANUARY WINTER TRAVEL OUT 100 DOUBLE ISSUE Inspiring compendium of alluring places to escape the winter doldrums Annual celebration of those who have shaped our culture and our world in the Space Close: Sept-2 past year Materials Due: Sept-8 Space Close: Sept-29 On Sale Date: Oct-21 Materials Due: Oct-6 On Sale Date: Nov-18

MEDIA KIT 2014 8 Editorial content subject to change. OUT FEATURES

INTERVIEWS & PROFILES In-depth interviews with the inﬂuencers of our culture through OUT’s distinctive lens

FOREGROUND Alluring front of book section offers a prescient look at the latest trends in pop culture, art, music, television, ﬁlm and entertainment

SURVEILLANCE OUT’s elegant end-of-book service section features an information-rich look at must-haves for modern life from music to fashion to home decor

SYMPOSIUM Provocative reporting from the front lines of contemporary culture via essays and memories from notable writers

MEDIA KIT 2014 9 OUT FEATURES

LIQUIDITY This thirst-inducing compendium of spirits, wine, and beer trends features tantalizing libations to will quench any palate

KITCHEN 411 From paella to popsicles, this stylish guide serves up the latest trends for entertaining at home and dining out

DESTINATIONS OUT’s trademark look at destinations through culture–including local food, music, ﬁlm, literature, art, and people

TOPICAL JOURNALISM An unabashed, in-depth analysis of the current culture

MEDIA KIT 2014 10 OUT.COM EXCLUSIVES

POPNOGRAPHY OUT editors spill the goods on the juiciest gossip from around the globe

THE WEDDING GUIDE The ultimate guide to same-sex matrimony for glowing grooms

FIVE OF THE BEST Five items, one category—a handful of the best

NIGHT HAWKS OUT’s insider guide to nightlife culture, featuring top promoters, DJs, bartenders, and performers

MUSTO THE MUSICAL New York’s legendary club and celeb reporter now delivers his trademark wit and gossip to Out.com readers

TRUMAN SAYS The fashion world changes at the drop of a pin: this is the blog that follows it

MEDIA KIT 2014 11 OUT.COM VIDEO

OUT offers advertisers sponsorship of our exclusive videos including pre-roll, organic brand integration, interstitials and more. Female

OUT INTERVIEWS Editors interview some of the hottest celebrities and personalities in the LGBT world and beyond

FASHION OUT’s unsurpassed style coverage gives voice to all the latest trends for men

SOUNDCHECK Exclusive live in-studIo performances from some of today’s best musical talents

BEHIND THE BAR Cocktail connoisseurs share their most delicious recipes

MEDIA KIT 2014 12 SOCIAL

FACEBOOK OUT’s editorial springs to life on social with exclusive content, behind-the-scenes stories, special offers and more

Female

TWITTER OUT followers personally connect with the editors on everything from the latest gossip to current events

INSTAGRAM OUT’s visual allure gets social, with behind-the-scene shoots, gorgeous editorial, photo contests, and more

MEDIA KIT 2014 13 TABLET

Female

OUT FOR TABLETS OUT’s tablet edition provides expanded editorial content with a range of interactive advertising opportunities, custom research, and reporting.

Leverage your brand with custom interactive enhancements, video and slideshow integration, audio and more.

MEDIA KIT 2014 14 PRESS ANNUAL MEDIA IMPRESSIONS* 7,049,852,301

“There’s a lot to love about Joseph “[Out.com’s pro-gay rights athletes] is a “What was once the go-to print publi- Gordon-Levitt: his charming turn in 500 fantastic, inspiring and important piece, cation for everything gay, Here Media Days of Summer; his determination to a breath of much needed fresh air in a has done a fabulous job of transition- do the right thing in The Dark Knight summer of stale epithet hurling – and ing the bulk of their fashion, entertain- Rises; his face. But just when you think frankly, it’s incredibly easy on the eyes.” ment, lifestyle, travel and nightlife, you’ve hit peak JGL appreciation, the news and opinions content into a thriv- sexy star of Don Jon, gives us one more ing online presence that is just one of reason to pine over him: he cuddles the media empire’s gay websites. Still with a kitten. The actor adorably cradles A must-read cover story on “Perks of Being in print, Out is has not yet succumbed the tiny furbaby in a new spread for the a Wallﬂower” in “Out” Magazine. to pressure to become purely an online October issue of Out magazine. Inside, presence, but for this reviewer, they Gordon-Levitt heaps praise on his late get ﬁve sassy snaps for being one the brother Dan, who passed away in 2010, best gay websites on the net!” and talks about how his parents raised him to be compassionate.” “I absolutely LOVE OUT Magazine and the awards they bestow upon the leaders in the LGBT community.”

MEDIA KIT 2014 15 *October 2012 – September 2013 EMAIL MARKETING

Out.com Updates

Frequency: Twice Weekly Reach: 15,000 Size: 300 x 250

HERE MEDIA EMAIL MARKETING

OutTraveler.com Newsletter Advocate.com News Update Gay.com Member Special

Frequency: Twice Weekly Frequency: Daily Frequency: Twice a Month Reach: 10,000 Reach: 17,000 Reach: 170,000 Size: 300 x 250 Size: 300 x 250 Size: 600 x 800

Gay.net Morning Quickie Gay.net Weekly Updates Shewired.com She Notes

Frequency: Twice a Month Frequency: Twice a Month Frequency: Weekly Reach: 170,000 Reach: 170,000 Reach: 71,741 Size: 300 x 250 Size: 300 x 250 Size: 300 x 250

MEDIA KIT 2014 16 SIGNATURE EVENTS

OUT packs a punch with customizable events designed to meet your brand objectives, build awareness, and drive sales.

• Exclusive invitation-only events • High-touch consumer experiences • Mainstream publicity • Customized retail opportunities

LA Fashion Week - March OUT celebrates LA’s tribute to fashion—and our Spring Fashion Issue Guests: 500, Invitation only at exclusive venue.

PRIDE - June A fabulous and irreverent kick-off to the Pride season Guests: 600, Friends and fans of OUT TASTEMAKERS - October An intimate, exclusive cocktail party Guests: 100, Invitation only, editorial event OUT100 - November OUT’s largest event of the year featuring A-list celebrities Guests: 750, Invitation only at exclusive venue NIGHT HAWKS - Throughout Year OUT readers access the best of night life through this VIP event series in several key martkets RETAIL PARTNERSHIPS - Throughout Year Fully customizable in-store events that drive sales Guests: 100-300, Afﬂuent consumers

MEDIA KIT 2014 17 OUT PRINT RATE CARD

2014 General Advertising Rates (Eﬀective Jan 2014) Rate Sheet # 24

4C 1x 3x 6x 9x 12x 18x 24x 30x 36x 48x 1 Page 34,100 32,740 32,060 31,040 30,020 29,360 28,720 28,340 27,970 27,310 2/3 27,300 26,200 25,710 24,860 24,050 23,480 22,960 22,710 22,420 21,920 1/2 22,540 21,670 21,200 20,510 19,890 19,370 18,980 18,740 18,500 18,060 1/3 15,070 14,460 14,120 13,710 13,240 12,960 12,660 12,490 12,370 12,040 ------2C ------1 Page 29,660 28,540 27,920 27,070 26,150 25,550 24,970 24,660 24,380 23,780 2/3 23,780 22,870 22,370 21,670 20,940 20,470 19,980 19,780 19,520 19,030 1/2 19,620 18,880 18,470 17,880 17,290 16,880 16,530 16,320 16,110 15,710 1/3 13,130 12,580 12,330 11,940 11,570 11,280 11,040 10,910 10,740 10,500 ------B/W ------1 Page 24,250 23,310 22,800 22,070 21,360 20,870 20,390 20,160 19,890 19,410 2/3 19,410 18,660 18,270 17,650 17,120 16,720 16,330 16,140 15,950 15,550 1/2 16,050 15,390 15,110 14,610 14,120 13,820 13,450 13,330 13,170 12,840 1/3 10,700 10,280 10,060 9,760 9,460 9,240 9,030 8,920 8,790 8,570

2014 Rates for Fashion, Fragrance, and Music

4C 1x 3x 6x 9x 12x 18x 24x 30x 36x 48x 1 Page 28,590 27,450 26,880 26,050 25,180 24,600 24,040 23,730 23,460 22,890 2/3 22,890 21,980 21,530 20,850 20,160 19,720 19,240 19,020 18,800 18,330 1/2 18,900 18,140 17,860 17,220 16,630 16,280 15,890 15,700 15,480 15,140 1/3 12,630 12,130 11,900 11,470 11,120 10,880 10,580 10,490 10,370 10,120

2C 1 Page 24,930 23,960 23,440 22,710 21,940 21,470 20,970 20,700 20,470 19,960 2/3 19,960 19,190 18,780 18,160 17,580 17,190 16,790 16,570 16,390 15,980 1/2 16,450 15,830 15,470 15,040 14,500 14,200 13,860 13,680 13,530 13,190 1/3 11,030 10,570 10,380 10,000 9,680 9,500 9,260 9,150 9,060 8,790

B/W 1 Page 20,290 19,470 19,090 18,490 17,860 17,460 17,080 16,850 16,640 16,280 2/3 16,230 15,590 15,270 14,820 14,310 13,990 13,670 13,480 13,350 13,040 1/2 13,410 12,910 12,630 12,230 11,800 11,560 11,280 11,150 11,040 10,740 1/3 8,970 8,600 8,450 8,210 7,880 7,710 7,560 7,460 7,350 7,200

Cover Rates* TOC: 10% Premium Insert Rates Cover 2: 44,330 Bleed Charge: 15% Double-Sided Single Leaf Insert: (requires purchase of page 1) PMS Color: 1,500 28,590 Cover 3: 42,630 2nd color process only BRC: 12,380 Cover 4: 47,750 (Insert rates do not include production charges)

MEDIA KIT 2014 18 *All cover positions close 30 days prior to space close PRINT ADVERTISING SPECS

Ads that do not meet exact mechanical requirements will be returned.

Size Width (inches) Depth (inches)

Full spread (bleed) 16 11 1/8

Full spread (nonbleed) 14 7⁄8 10 1⁄8

Full page (bleed) 8 1⁄8 11 1/8

Full page (nonbleed) 7 10 1/8

2/3 vertical 4 5⁄8 101/8

1/2 horizontal 7 5

1/3 square 4 5⁄8 5

1/3 vertical 2 1⁄4 101⁄8

OUT only accepts digital files. Please provide your ad in one of the following formats. Specifications: Native Applications—Macintosh formatted InDesign CS3, QuarkXPress 7 or earlier (preferred), Illustrator CS, or Photoshop CS. NO PC OR PDF FILES ACCEPTED. Digital File Special Instructions: Please include a proof from the file submitted and a printout of documentation noting fonts and files used to create the ad: a laser proof for B/W ads and a high-quality digital color proof (Kodak Approval, Iris, etc.) for color ads (color laser printouts are not high-quality and cannot be used to match color). OUT takes no responsibility for the appearance of ads received on disk or E-mail not accompanied by a high-quality proof. Include all images in either EPS or TIFF (CMYK at 300DPI; no RGB or index color) and all screen and printer fonts (preferably Adobe fonts). Pantone colors constitute a fifth color, for which there is a substantial charge. Please contact the production manager for approval. No Pantone colors will be allowed on ads smaller than 1⁄3 page. Any resizing or other necessary work on file will be billed at commercial rates. Media: CD-ROM. Additional Comments: Media will not be returned unless a prepaid shipping envelope is included. Media Labeling: Advertiser name, issue date, contact, and phone number. For information concerning specs call the production manager at 310.943.5963 or email [email protected]. Digital submissions (up to 20MB) can be sent via e-mail. When e-mailing ads we suggest that you use Stuffit and create a self-extracting file. We have no support for other compression schemes. E-mail your ad to [email protected]. Trim Size: 77⁄8” wide x 107⁄8” deep. Line Screen: 133-line inside; 150-line covers. Live Matter: Keep live copy area 3⁄8” from trim edges. Allow 1⁄4” for gutter break in spreads. Shipping Instructions: All media and proofs should be securely packed and protected to prevent any possible damage. Ship all material to: Production Manager, OUT, 10990 Wilshire Boulevard, Penthouse, Los Angeles, CA 90024. Printing/Binding: Web offset, SWOP standards apply. Cover Stock: 100# coated; body stock: 45# coated. Covers UV coated on front and back. Perfect bound.

MEDIA KIT 2014 19 OUT DIGITAL RATE CARD

SECTION AD UNIT SIZE CPM

Out/Advocate/ HomePage Medium Rectangle 300x250 $26 OutTraveler Leaderboard 728x90 $26 Large Rectangle 300x600 $26 OPA Pushdown 970x66 $26

Content Medium Rectangle 300x250 $23 Leaderboard 728x90 $23 Large Rectangle 300x600 $23

Shewired/Gay.net HomePage Medium Rectangle 300x250 $23 Leaderboard 728x90 $23 Large Rectangle 300x600 $23 OPA Pushdown 970x66

Content Medium Rectangle 300x250 $20 Leaderboard 728x90 $20 Large Rectangle 300x600 $20

Advocate/OutTraveler HTML 5 Mobile LeaderBoard 320x50 $23 Medium Rectangle 728x90 $23

HIVPlusmag Site Medium Rectangle 300x250 $20 Leaderboard 728x90 $20 Large Rectangle 300x600 $20 Skyscraper 160x600 $20

Gay.com HomePage Medium Rectangle 300x250 $18 Leaderboard 728x90 $18 Skyscraper 160x600 $18

Medium Rectangle 300x250 $14.50 Leaderboard 728x90 $14.50

GuySpy.com Site Medium Rectangle 300x250 $14 Leaderboard 728x90 $14 Large Rectangle 300x600 $14 Skyscraper 160x600 $14 LeaderBoard 320x50 $14

Rich Media/Targeting/In-House Geo Targeting Expandable Custom Pop Under Video Pre-Roll

MEDIA KIT 2013 20 DIGITAL AD SPECIFICATIONS

AD UNIT APPLICABLE TO FILE SIZE LOOPING TECHNICAL DETAILS/OTHER

120x60 Gay.com 6k max 5 loop max, 15 Third party tags accepted. No expansion or audio available. Rich media or static Second Limit image accepted. All Flash or HTML units must have a backup image in the same size and a click command (click url).

160 x 600 Advocate, Gay.com, HIV- 40K max 5 loop max, 15 All Flash or HTML units must have a backup image in the same size and a click plusMag, OUT, OutTraveler, Second Limit command (click url). Max panel expansion is 400 x 600 left. SheWired

300 x 250 Advocate, Gay.com, HIV- 40K max 5 loop max, 15 All Flash or HTML units must have a backup image in the same size and a click plusMag, OUT, OutTraveler, Second Limit command (click url). Max panel expansion is 500 x 500 left. NO EXPANSION IN SheWired Gay.com CHAT

300 x 600 Advocate, OUT, SheWired 40K max 5 loop max, 15 All Flash or HTML units must have a backup image in the same size and a click Second Limit command (click url).

320 x 50 OUT mobile application 15K max 5 loop max, 15 Can accept the following formats: JPG or GIF (15K max fle size), Internal Re- Second Limit direct Tags (this is the recommended Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

320 x 430 OUT mobile application 15K max 5 loop max, 15 Can accept the following formats: JPG or GIF (15K max fle size), Internal Re- Second Limit direct Tags (this is the recommended Third Party Tag option), Standard Tags, JavaScript Tags, Rich Media (i.e. Pointroll)

450 x 325 Gay.com 40K max 5 loop max, 15 450x325 can be a Third Party Tag, Flash, or JPEG or GIF. No expansion avail- Second Limit able. All Flash units must have a backup image in the same size and a click command (click url).

720 x 300 Advocate, Gay.com, HIV- 40K max 5 loop max, 15 All Flash or HTML units must have a backup image in the same size and a click plusMag, OUT, OutTraveler, Second Limit command (click url). SheWired

728 x 90 Advocate, Gay.com, HIV- 40K max 5 loop max, 15 All Flash or HTML units must have a backup image in the same size and a click plusMag, OUT, OutTraveler, Second Limit command (click url). Max panel expansion is 728 x 270 down. SheWired

970 x 60 to Advocate, OUT, OutTraveler 40K initial max, 100k 5 loop max, 15 Host-initiated expansion max - 8 seconds, after which unit must auto collapse. 970 x 418 host-initiated subsequent Second Limit Frequency cap 1 per 24 h. After user interaction unit must auto collapse after 30 seconds.

Pre-roll (VIDEO) Advocate, Gay.com, OUT, FLV format- 2.2 MB max No looping, 15 Max duration - 15 seconds. Resolution (in pixels): 640 x 480 preferred; 480 x 480 x 360 OutTraveler, SheWired Seconds Limit 360 miniumum. All video ads must be host-initiated. We can accept 1x1 DART impression tracking pixels and 1x1 Doubleclick clicktracking pixels.

Wallpaper/Skin Gay.com JPG format none A single image at 1500 pixels wide by 1700 deep. The middle 980 pixels will, of course, not be visible and should be made plain black (RGB 000000). Leaving 260 pixels by 1700 pixels on each side visible. Also note that the top 35 pixels of the wallpaper will be covered by the login bar, so adjust the design accordingly. Must be tethered to a 300 x 250

Wallpaper/Skin gay.net JPG format none A single image at 1500 pixels wide by 800 deep. The middle 985 pixels will, of course, not be visible and should be blank. Leaving 257.5 pixels by 800 on each side visible. Must be tethered to a 300 x 250

Wallpaper/Skin Advocate, OUT, OutTraveler, JPG format none A single image at 1480 pixels wide by 800 deep. The middle 980 pixels will, of SheWired course, not be visible and should be blank. Leaving 250 pixels by 800 on each side visible.

MEDIA KIT 2014 21 DIGITAL AD UNIT SCHEMATICS

STANDARD AD UNITS

Leaderboard Medium Rectangle Half Page 728 X 90 300 X 250 300 X 600

IAB RISING STARS

Billboard Filmstrip Portrait 970 X 250 300 X 3000 300 X 1050

Pushdown Sidekick Slider 970 X 90 > 970 X 415 300 X 600 > 850 X 700 950 X 550

MOBILE

320 X 50 320 X 430

MEDIA KIT 2014 22 CONDITIONS OF SALE

1. The forwarding of an order to Here Media is construed as an acceptance of all same body type as the publication is not permitted. the then-current rates and conditions under which advertising is sold. Rates and 11. All advertisements ordered set and not used will be charged for composition. conditions are subject to change without notice. The publisher reserves the right to make an additional charge for advertisements 2. A signed Here Media contract or signed Here Media order acknowledgment containing difficult composition. specifying the issue and cost of the ad being purchased is required for every 12. Here Media's liability for any error will not exceed the cost of the space insertion. Verbal agreements are not recognized. An order holds a rate for the occupied by the error. Here Media assumes no liability for errors in key numbers space and issues it specifies. A new rate immediately applies to business not or if for any reason it becomes necessary to omit an advertisement. previously covered by a formal order specifying space to be used and the dates 13. All advertisements are accepted and published by Here Media on the of insertion. Orders at current rates are acceptable for not more than six months representation that the advertiser and the advertising agency are properly after last issue closed. The publisher reserves the right to give better position than authorized to publish the entire contents and subject matter thereof. When specified in the order at no increase in rate. advertisements containing the names, pictures, and/or testimonials of living 3. No cancellations will be accepted after the Space Close deadline date. All persons are submitted for publication, the order or request for the publication cancellations must be submitted in writing. Cover positions and premium thereof shall be deemed to be a representation by the advertiser and the placements are non-cancelable. Cover positions and inserts close 30 days prior to advertising agency that they have obtained the written consent for the use in Space Close. the advertisement of the name, picture, and/or testimonial of any and all living 4. No conditions, printed or otherwise, appearing on an advertiser’s insertion persons that are contained therein. The advertiser and/or advertising agency order or copy instructions that conflict with the publisher’s policies will be binding hereby grants to Here Media a non-exclusive, worldwide, fully paid license to use, on the publisher. reproduce distribute, publicly display and publicly perform each advertisement 5. The benefit of time or space discounts are secured only by contracts signed in (and the content, trademarks and brand features contained therein). advance; otherwise, such discounts will not be allowed. The publisher reserves 14. If an advertising agency is entering into this agreement on behalf of the the right to void any contract (with no right of refund) unless the first insertion is advertiser, such advertising agency shall be jointly and severally responsible for used within three months from the date thereof. Contracts must be completed all obligations and amounts owing hereunder. Each such advertising agency within one year from date of first insertion and no refund or offset of monies paid represents and warrants that it has full authority to act on the Advertiser’s will be allowed. If the contract is canceled by the advertiser/agency, a short-rate behalf. EXCEPT AS EXPRESSLY SET FORTH HEREIN, Here MEDIA MAKES NO billing will be due. REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, 6. Publisher is not liable for delays in delivery and/or nondelivery in the event of an INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR act of God, action by any governmental or quasi-governmental entity, fire, flood, FITNESS FOR A PARTICULAR PURPOSE. insurrection, riot, acts of terrorism, explosion, embargo, strikes (whether legal or 15. The advertiser and the advertising agency each agrees to indemnify publisher illegal), labor or material shortage, transportation interruption of any kind, work and hold it harmless from and against any and all claims, liabilities, actions, suits, slowdown, or any condition beyond the control of publisher affecting production and proceedings for libel, violation of right of privacy, plagiarism, copyright or delivery in any manner. infringement, and for any other matter arising out of or in any way connected with 7. All copy, text, and illustrations are subject to Here Media's approval, and Here the advertisement, and all costs and expenses, including reasonable attorney Media reserves the right in its sole judgment to reject or exclude copy which is fees and expenses incurred in investigating and defending against such claims, unethical, misleading, extravagant, challenging, questionable in character, in actions, suits, and proceedings. All actions, suits, and proceedings arising out bad taste, detrimental to public health or interest, otherwise inappropriate or of or in any way connected with this agreement or the advertisement shall be incompatible with the character of publication, or that does not meet with the brought in courts located in Los Angeles County, California, which shall have approval of the Federal Trade Commission, whether or not the same has already exclusive jurisdiction of disputes arising under this agreement, provided that if been accepted and/or published. In event of such cancellation or rejection by suit is filed against Here Media by a third party arising out of the advertisement the publisher, the advertising already run shall be billed and paid for at the rate or this agreement, Here Media may seek indemnification or file suit against the provided for in the order. advertiser and/or the advertising agency in the court in which such third-party 8. Orders and schedules are for the advertising of a specific product or line of suit is brought and advertiser and the advertising agency each consents to the products only, and these order schedules may not be diverted to other products personal jurisdiction of such court. Advertiser, advertising agency, and publisher or to subsidiary companies without the consent of the publisher. each consents to the personal jurisdiction of the courts located in Los Angeles 9. 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