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Media Kit 2014 Table of Contents

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Media Kit 2014 Table of Contents MEDIA KIT 2014 TABLE OF CONTENTS 03 MISSION 04 PRINCIPALS 05 CONTRIBUTORS 06 PLATFORMS & REACH 07 DEMOGRAPHICS 08 EDITORIAL CALENDAR 09 FEATURES 11 OUT.COM EXCLUSIVES 12 OUT.COM VIDEO 13 SOCIAL 14 MOBILE & TABLET 15 PRESS 16 EMAIL MARKETING 17 EVENTS 18 PRINT RATE CARD 19 PRINT SPECIFICATIONS 20 DIGITAL RATE CARD 21 DIGITAL SPECIFICATIONS 22 DIGITAL AD UNITS 23 CONDITIONS OF SALE 24 COMPANY INFORMATION MEDIA KIT 2014 2 MISSION OUT is the world’s leading fashion and lifestyle brand for gay men. Drawing on a rich pool of creative and literary talent, it defines and articulates the contribution of gay men and women to the culture. Through its provocative blend of fashion, pop culture, and journalism, OUT challenges readers to reflect upon and rethink the ever-evolving meaning of gay. MEDIA KIT 2014 3 PRINCIPALS Greg Brossia is a seasoned professional with more than 15 years of experience in media and publishing. He began working at The Advocate in 1996 and now leads OUT’s sales efforts in the fashion and grooming categories. Greg’s primary background is in fashion advertising but has worked across all categories and is an authority Greg Brossia on gay media, having played an integral part in growing the overall PUBLISHER market. He is a graduate of Ohio State University with a BFA in Fine Arts and resides in New York City. Aaron Hicklin joined OUT magazine as editor in chief in April 2006, after serving as editor of BlackBook for three years. Prior to BlackBook, he was executive editor of Gear, which he helped launch in 1998 after moving to New York from Edinburgh, Scotland. He began his career at Scotland on Sunday. Among other things, he covered the war in Bosnia for The Scotsman, the Middle East Peace Process, and the funeral of Princess Diana. After moving to New York in 1998 he wrote a column for the UK’s Sunday Herald. He also has written for The Washington Post, The Guardian, Salon, and InStyle UK. He is the author of Boy Soldiers (Mainstream Press, 1995), as well as the editor of The Revolution Will Be Accessorized: The Best of BlackBook Aaron Hicklin (HarperCollins, 2006), and Outsiders: The Best of OUT (Alyson Books, EDITOR IN CHIEF 2010). In 2012 he founded Grand Editorial, an agency that provides content to a range of consumer titles and corporate brands. MEDIA KIT 2014 4 NOTABLE CONTRIBUTORS PHOTOGRAPHERS KAI Z FENG didn’t learn TERRY RICHARDSON is one of the photography in school. He is most in-demand photographers self taught via Google Search. of his generation whose signature The lessons paid off; his work point-and-shoot style has been used has appeared in Vogue, VMan, to huge effect in numerous cover Industrie, Numero, GQ, Vanity stories and fashion spreads for OUT, Fair, among many others. including shoots with Chloe Sevigny, Daniel Radcliffe, and Tom Ford. DANIELLE LEVITT is a NYC-based portrait photographer whose work MATTHEW BROOKES’ photography focuses primarily on American youth has graced the covers of GQ, culture. She photographed the 2013 Vogue, and T Magazine, as well as OUT100 in its entirety. in campaigns Louis Vuitton, Banana Republic, and Burberry. His subjects have included Helen Mirren, Ashton Kutcher, Michael Phelps, and Mark Ruffalo. He recently shot Joe Manganiello for the cover of OUT. WRITERS DANIEL MENDELSOHN, the MIKE ALBO grew up mostly in award-winning writer, critic and the suburbs of Virginia. He has translator and author of the performed three solo shows–Mike international bestseller The Lost: Albo; Spray, and Please Everything A Search for Six of Six Million, was Burst–each cowritten with Virginia born on Long Island and educated Heffernan. Selections from these at the University of Virginia and shows appear in Extreme Exposure: at Princeton. His essays, reviews Solo Performance Texts from and articles appear in many the 20th Century, edited by Jo publications both in the US and Bonney. He also wrote a play called abroad, most frequently in The Sexotheque. He is a founder of the New Yorker and The New York reknowned Dazzle Dancers. He lives Review of Books. He has been in Brooklyn right now and wants the weekly book critic for New to make sure you know he hasn’t York Magazine and a frequent settled into that pleasant, calm, contributor to The New York brownstoney life that these book Times Book Review. bios always seem to imply. NATASHA VARGAS-COOPER is an acclaimed American journalist and author. He writing has appeared in the New York Times, Best selling author BRET EASTON The Wall Street Journal, The ELLIS made his debut at 21 with the Atlantic Monthly, Huffington Post, controversial 1985 bestseller Less The DailyBeast, and others. Than Zero and is widely known for his third novel American Psycho. He has contributed to publications including from Vice to Vanity Fair. MEDIA KIT 2014 5 PLATFORMS & REACH Female OVERALL REACH 2,753,600 PRINT IPAD & APP Rate Base: 190,000 Subscribers Frequency: 10 issues per year 62,000 Reach: 855,000 (RPC 4.5) ONLINEONLINE SOCIALSOCIAL* Uniques Facebook 1,692,000 133K+ likes 37% increase in monthly uniques over past year Twitter Page Views 71K+ followers 8,476,000 per month Instagram 5.1K+ followers *As of January 2014. MEDIA KIT 2014 6 2013 Google Analytics; Sworn Publisher’s Statement, June 2013. READER DEMOGRAPHICS GENDER AGE AGE EMPLOYMENT Male: 88% 18-34: 16% Professional/Managerial: 68% Female: 12% 35-44: 19% Management, Business and 45-54: 29% Financial Operations: 32% INCOME EDUCATION HHI $75,000+ 46.2% Graduated College+ 64.7% HHI $100,000+ 33.4% Post-Grad. Study+ 31.2% HHI $150,000+ 18% Advanced Degree: 27.3% Average HHI: $116,400 Median HHI: $94,000 KEY STATS 67 Average # of minutes reading each issue 86% More likely to buy products and services advertised in OUT 4x More likely to go to bars clubs (last 12 months) 6.5x More likely to attend live theater (last 12 months) 2x More likely to dine out (last 12 months) 91% Sometimes/always order drinks by brand (last 6 months) 16x More likely to spend $3,000+ on clothing (last 12 months) 2.5x More likely to spend $800+ online (last 12 months) 2x More likely to make a purchase online (last 30 days) 2x More likely to own a valid passport 13x More likely to have taken 9+ foreign trips (past 12 months) 6 Average # of U.S. trips by plane (past 12 months) MEDIA KIT 2014 7 Source: MRIGfK 2013 Subscriber Study. Base: U.S. Adults 2014 OUT EDITORIAL CALENDAR MARCH FEBRUARY SPRING FASHION LOVE A bold preview of the season’s most Love & romance in all of its guises exciting sartorial offerings Space Close: Nov-25-13 Space Close: Dec-30-13 Materials Due: Dec-2-13 Materials Due: Jan-6 On Sale Date: Jan-14-14 On Sale Date: Feb-18 MAY APRIL JUNE/JULY SUMMER TRAVEL/ ART & DESIGN HOT LIST The art world’s players, plus the latest POWER 50 DOUBLE ISSUE in the best new design for home, tech, Unexpected summer getaways, plus OUT’s sweeping look at brand new auto, and accessories OUT’s annual list of the most influential talent you’re sure to see a lot more of LGBTs Space Close: Jan-27 Space Close: Mar-31 Materials Due: Feb-3 Space Close: Mar-3 Materials Due: Apr-7 On Sale Date: Mar-18 Materials Due: Mar-10 On Sale Date: May-20 On Sale Date: Apr-22 OCTOBER AUGUST SEPTEMBER TASTEMAKERS SPORTS & FITNESS FALL FASHION FOOD & DRINK Courageous and compelling stories of FALL PREVIEW Spotlight on the innovators behind the out gay athletes and straight allies; plus The innovators and inventors behind things we love, plus a guide to the best must-read fitness tips to stay beach ready the things we love or will come to love of food and drink both at home and out on the town Space Close: May-27 Space Close: June-30 Materials Due: Jun-2 Materials Due: Jul-7 Space Close: Jul-28 On Sale Date: Jul-15 On Sale Date: Aug-19 Materials Due: Aug-4 On Sale Date: Sept-16 NOVEMBER DECEMBER/JANUARY WINTER TRAVEL OUT 100 DOUBLE ISSUE Inspiring compendium of alluring places to escape the winter doldrums Annual celebration of those who have shaped our culture and our world in the Space Close: Sept-2 past year Materials Due: Sept-8 Space Close: Sept-29 On Sale Date: Oct-21 Materials Due: Oct-6 On Sale Date: Nov-18 MEDIA KIT 2014 8 Editorial content subject to change. OUT FEATURES INTERVIEWS & PROFILES In-depth interviews with the influencers of our culture through OUT’s distinctive lens FOREGROUND Alluring front of book section offers a prescient look at the latest trends in pop culture, art, music, television, film and entertainment SURVEILLANCE OUT’s elegant end-of-book service section features an information-rich look at must-haves for modern life from music to fashion to home decor SYMPOSIUM Provocative reporting from the front lines of contemporary culture via essays and memories from notable writers MEDIA KIT 2014 9 OUT FEATURES LIQUIDITY This thirst-inducing compendium of spirits, wine, and beer trends features tantalizing libations to will quench any palate KITCHEN 411 From paella to popsicles, this stylish guide serves up the latest trends for entertaining at home and dining out DESTINATIONS OUT’s trademark look at destinations through culture–including local food, music, film, literature, art, and people TOPICAL JOURNALISM An unabashed, in-depth analysis of the current culture MEDIA KIT 2014 10 OUT.COM EXCLUSIVES POPNOGRAPHY OUT editors spill the goods on the juiciest gossip from around the globe THE WEDDING GUIDE The ultimate guide to same-sex matrimony for glowing grooms FIVE OF THE BEST Five items, one category—a handful of the best NIGHT HAWKS OUT’s insider guide to nightlife culture, featuring top promoters, DJs, bartenders, and performers MUSTO THE MUSICAL New York’s legendary club and celeb reporter now delivers his trademark wit and gossip to Out.com readers TRUMAN SAYS The fashion world changes at the drop of a pin: this is the blog that follows it MEDIA KIT 2014 11 OUT.COM VIDEO OUT offers advertisers sponsorship of our exclusive videos including pre-roll, organic brand integration, interstitials and more.
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