Efficient Vol 3 (2) (2020): 768-779 DOI: https://doi.org/10.15294/efficient.v3i2.39298

EFFICIENT Indonesian Journal of Development Economics https://journal.unnes.ac.id/sju/index.php/efficient

The Income Analysis and Development Strategy of Durian Farming

Georgius Lingga Prasto¹, Sucihatiningsih Dian Wisika Prajanti²

Development Economic Study Program, Economics Faculty, State University

Permalink/DOI: https://doi.org/10.15294/efficient.v3i2.39298

Received: December 2019 ; Accepted: March 2020 ; Published: June 2020

Abstract The purpose of this study was analyzing durian arming, formulated the strategy to develop durian farming, and knowing the problems also the alternative solution to develop durian farming in Jambu district Semarang . The data analysis method in this research uses income analysis and Analytical Hierarchy Process (AHP). The type of data used are primary data and secondary data, primary data obtained from observations, interviews and questionnaires, while secondary data are obtained from the Central Statistics Agency (BPS) and the Department of Agriculture. The results showed that the income of durian farming in Jambu District was still profitable, namely Rp. 25,714,063 with an R / C Ratio of 3.86 which showed that durian farming in Jambu District was profitable. The results of the AHP analysis showed that the first development strategies were aspects of cultivation (51%), marketing (21.3%), production factors (16.4%), post-harvest (6%), and institutional humidity (5.1%).

Keywords: Durian Farming, Income Analysis, Analytical Hierarchy Process

Abstrak Tujuan penelitian ini adalah menganalisis pendapatan usahatani durian, memformulasikan strategi pengembangan usahatani durian, dan mengetahui hambatan serta solusi alternative pengembangan usahatani durian di Kecamatan Jambu Kabupaten Semarang. Metode analisis data dalam penelitian ini menggunakan analisis pendapatan dan Analytical Hierarchy Process (AHP). Jenis data yang digunakan adalah data primer dan data sekunder, data primer di dapatkan dari observasi, wawancara dan kuesioner, sedangkan data sekunder didapat dari Badan Pusat Statistik (BPS) dan Dinas Pertanian. Hasil penelitian menunjukkan bahwa pendapatan usahatani durian di Kecamatan Jambu masih menguntungkan yaitu sebesar Rp 25.714.063 dengan R/C Ratio 3.85 yang menunjukan usahatani durian di Kecamatan Jambu menguntungkan. Hasil analisis AHP menunjukan prioritas strategi pengembangan yang pertama adalah aspek budidaya (51%), pemasaran (21.3%), faktor produksi (16.4%), pasca panen (6%), dan kelembagaan (5.1%).

Kata Kunci: Usaha tani Durian, Analisis Pendapatan, AHP

How to Cite: Prasto, G., & Prajanti, S. (2020). The Income Analysis and Development Strategy of Durian Farming. Efficient: Indonesian Journal of Development Economics, 3(2), 768-779. https://doi.org/10.15294/efficient.v3i2.39298

© 2020 Semarang State University. All rights reserved  Correspondence Address : ISSN 2655-6197 Address: Gedung L2 Lantai 2 FE Unnes Kampus Sekaran, Gunungpati, Semarang, 50229 E-mail : [email protected]

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 769

INTRODUCTION widely available in . The geographical location and tropical season in Indonesia are Indonesia is a country whose majority of very suitable with the conditions for growing people work and depend on the agricultural durian fruit, which is a tropical fruit. Based on sector. In addition to being a contributor to the average production of durian fruits in the agricultural sector, employment is also a Indonesia, the province that produces the most contributor to the country's foreign exchange. durian in Indonesia is East with a The agricultural sector is one of the sectors production yield of 201,833 tons, that are the mainstay of Indonesian society Province with an average production of 87,902 to meet basic needs. (Setiawan & Prajanti, tons, and North Sumatra with 73,059 tons (The 2011). Central Statistic, 2018). The agricultural sector consists of several Central Java Province is one of the subsectors, namely the subsector of food crops, provinces contributing high durian production horticulture, plantations, and livestock. One in Indonesia. Besides having a high production agricultural commodity that has a high in Central Java Province also has a high price of potential is horticultural fruit commodity. durian fruit. The price of durian fruit in Horticultural commodities are very Central Java has the highest price per kilogram prospective agricultural commodities for compared to other superior fruits. Based on Indonesia because they are considered good to data from the Department of Agriculture and fill the needs of the domestic and international Plantation of Central Java Province related to markets. Horticulture has a large market the price of main fruit crops, the price of fruit demand and high economic value. This can be per kilogram of durian fruit in 2017 has seen from BPS on the Analysis of Export increased from the previous year. In addition, Commodities 2012-2018, that horticultural prices per other fruit commodities such as commodities in recent years tend to increase, mangoes, bananas, and zalacca have increased but their contribution is still low for the except for pineapple which has decreased in agricultural sector. Therefore, the Department 2017. The high selling price of durian fruit is of Agriculture focuses on 10 national leading very profitable to be developed and improved commodities. These 10 national superior in the business sector. commodities consist of five groups of fruit The high amount of durian production in horticulture and five groups of vegetable Central Java is also due to the high amount of horticulture. The ten commodities are durian production also in the Regency/City. mangoes, mangosteen, oranges, bananas, Regencies/Cities that contributed the highest durian, potatoes, shallots, chillies, durian production to the Central Java region chrysanthemums, and orchids (Agricultural during 2013-2017 were Regency, Research and Development Agency, 2014). Regency, and . One of the superior fruit of horticulture According to Table 1. is that has high interest because of its distinctive the largest contributor of durian fruit in taste is the Durian fruit (Lestari, Fitmawati, & Central Java with a total production of 218,325 Wahibah, 2011). Durian or known as the king of ku followed by Pekalongan Regency with a fruits is a typical fruit in Southeast Asia, and is

770 Georgius L.P. & Suci DWP, The Income Analysis and Development Strategy…, total production of 75,018, Semarang Regency District. Semarang Regency is a fairly central with a total production of 57,814 ku, Batang area in Central Java and is adjacent to and Klaten with 40,725 and 33,763 production Semarang City which is quite densely respectively. In addition to high production populated. This is a potential market for yields, Central Java Province also has many Semarang Regency in developing durian in durian trees. The suitable geographical Central Java. location makes durian trees grow well. The numerous hills and mountains in the Central 100000 Java region also affect durian tree growth.

Durian trees grow a lot at an altitude of 400- 600 meters above sea level or around the foot of mountains.

Production(qu) Table 1. The average production of Durian Regency/City in Central Java Province in 2013- 2017 2013 2014 2015 2016 2017 Regency/City Production Tree Wonosobo 218.325 160.320 Picture 1. Durian Production in Semarang Pekalongan 75.018 90.132 Regency in 2013-2017 Semarang 57.814 76.930 Source : The Central Statistic Agency for Batang 40.725 48.298 Central Java Province 2018 Klaten 33.763 45.165 Source : The Central Statistic Agency for Based on Picture 1. shows the production Central Java Province 2018 of durian in Semarang Regency is volatile. The highest amount of productivity was shown in Based on table 1. The number of trees 2014 with a total of 81,045 qu. However, in 2015 that produced the most was Wonosobo and 2016 the productivity of Durian fruit District with 160,320 trees, Semarang District always decreased to 65,330 qu and 25,410 qu with 90,132 trees, Pekalongan District with although in 2017 the productivity of Durian 76,930 trees, then Batang and Klaten District fruit increased to 41,241 qu. with 48,298 trees and 45,165 trees respectively. The development of durian fruit in the The table shows that the number of trees in last five years tends to decrease. The decrease Semarang Regency is higher than in in the number of durian production in 2015- Pekalongan Regency. However, in the amount 2016 can be caused by the long dry season so of durian production, Pekalongan Regency has that durian flowers that will become durian more production than Semarang Regency. One fruit easily fall out. Whereas in 2017 is the peak of the Regencies that develops durian as a of the dry season. In addition to the loss of national flagship commodity is Semarang durian flowers, the dry season can lead to dry Regency with a central location in Jambu and dead trees. However, the number of trees

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 771 that produce in Semarang Regency is still quite producing district in Semarang Regency from large, this can be seen in Picture 2. which 2013-2017 with an average production of 19,652 shows Semarang Regency is one of the qu. The producers of high durian fruit in Regencies/Cities that has a large number of Semarang Regency besides Jambu District are active durian trees. Banyubiru District and Timur District with production of 9,585 ku and 6,962 qu 150000 respectively.

100000

Tree 50000

0

2013 2014 2015 2016 2017

Picture 2. Number of Durian Trees in Production(qu)

Semarang Regency in 2013-2017

Source : The Central Statistic Agency for Central Java Province 2018

According to Picture 2. shows the number of durian trees from 2013-2017 is Picture 3. Average Durian Production in fluctuating. In 2016 durian trees decreased by Semarang Regency in 2013-2017 38,280 trees from the previous year. The Source : The Central Statistic Agency of number of active durian trees that experienced Semarang Regency a decline made production in 2016 also decreased. Whereas in 2017 durian trees Jambu District is the location of the increased by 40,506 more trees than in 2016. In Semarang Regency center in developing 2017 the number of durian trees was more than durian. The location of Jambu Subdistrict in the last 5 years. However, in terms of which is close to and productivity the amount of durian in 2017 is Mount Kelir makes durian trees often found, still less than in 2013, 2014 and 2015. especially in the area of 400-600 meters above High and low durian production in sea level in the Jambu District area. In Semarang Regency, also caused by depending addition, along the road District Jambu there on the high and low durian production per are stalls durian traders. district. Based on durian production in Agriculture in Jambu District is very Semarang Regency, Jambu District is the dependent on income by growing Durian, largest contributor. This can be seen in Picture Avocado and Coffee. Although, the number of 3, Based on the picture 3. The most producing Jambu subdistricts production is among the durian production districts are Jambu District, most from other subdistricts, but the number Banyubiru District and Ungaran Timur of Jambu sub-district production in the last District. Jambu District is the most durian- two years is relatively small. Poor durian

772 Georgius L.P. & Suci DWP, The Income Analysis and Development Strategy…, production can have an impact on the income income in Jambu District. Departing from of durian farmers. That is because the number various problems and efforts to increase the of durian fruit produced by Jambu District in income of durian farming in Jambu District, the last two years is not as much as in 2014 and the authors propose research on Income 2015 and the amount of production is far Analysis and Development strategies for enough. durian farming in Jambu District. Based on this background, the purpose of

50000 the study is to analyze the income of durian

46009 farming, formulate a strategy to develop durian 40000 36826 farming, and identify obstacles and alternative 30000 solutions for developing durian farming in 20000 Jambu District, Semarang Regency.

PRODUCTION(QU) 4906 9709 10000 RESEARCH METHODS 0 811 2013 2014 2015 2016 2017 This type of research used in this Picture 4. Durian Production of Jambu research is quantitative descriptive and District in 2013-2017 (qu) qualitative descriptive research. Quantitative Source : The Central Statistic Agency of descriptive research in this study was used to Semarang Regency analyze the results. Data obtained from the results of interviews which are then calculated Based on picture 4. production of durian and systematically described. The purpose of Jambu District in 2014 and 2015 accounted for this study is to provide a systematic picture of more than 50% of durian production in income and development strategies for durian Semarang Regency. However, in 2016 and 2017 farming in Jambu District. the amount of durian production in Jambu According to Moleong (2014) Qualitative District is relatively small and only accounts research is more emphasized on the process of for around 15% and 18% of durian production inductive inference, meaning that data is in Semarang Regency. collected, analyzed and abstracted and The low durian production in the last theories will emerge as dynamics as two years needs to be improved, therefore relationships between phenomena observed efforts are needed to increase durian using scientific logic. This qualitative research production in Jambu District. Besides farming is used to get a deeper discussion of the income needs to be measured and analyzed to problem. For this reason, the qualitative determine the level of income by calculating method used is observation, interview and income (Pd) and R/C ratio. The development documentation. of existing durian potential in Jambu District This research uses primary data and also needs to be improved. In its development secondary data. Primary data for analyzing it is necessary to determine the right strategy farm income and policy formulation in the to increase durian farming activities and farm Analytical Hierarchy Process (AHP)

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 773 obtained from farmers and keypersons from Agricultural Extension Center, Head of Farmer agencies and actors directly related to the Groups, Wholesalers, and Academics. development of Durian farming in Jambu Based on the research of Oktaviana District. Meanwhile, secondary data in this (2016) someone is said to cultivate durian if it study uses or is obtained from the has been cultivated for a minimum of 10 years, Central Statistics Agency, and other if farmers plant durian from the beginning of agencies in the form of durian productivity the nursery, arguing that durian trees have a data, and other supporting data. planting period up to 8-10 years of harvest. The locus of research is the location This is in accordance with the opinion where this research was conducted. The (Wijayanto, 2006) that the first durian flower location used as a place in this study is in the appears at the age of ± 8 years. The minimum Brongkol Village, Jambu District. Brongkol number of ownership of durian trees is 10 Village was chosen as a place of research trees. With a minimum ownership of 10 trees, because Brongkol Village has more farming it can be shown that the respondent really and production numbers than other villages in worked on durian as his livelihood. Jambu District. Also, the Brongkol Village is Based on the opinion above, the suitable for this study. determination of the sample used in the The population in this study was the analysis of the income of durian farming is perpetrators of durian farming in Jambu durian farming perpetrators, Jambu District, District. The population is the whole Semarang Regency. The sample in this study object of research (Arikunto, 2006). Population was durian farmers who had the following is not only people but also objects characteristics: 1) Respondents selected were and nature. The sample is part of the number durian farmers who had at least 10 durian trees of characteristics possessed by the and cultivated durian fruit for 10 years. Because population (Sugiyono, 2016). Determination durian trees have the first flower ± 8 years. 2) the sample of income analysis in Respondents are still actively cultivating this study uses a purposive sampling durian and making durian farming as their technique. main job. According to Arikunto (2006) explains Farm income is obtained from the total that purposive sampling is done by taking product multiplied by the selling price at the subjects not based on strata, random, or farm level. The total amount represents the regions but based on the existence of certain results of sales of products sold as well as sales objectives. Based on Sugiyono (2016) of byproducts. Farming costs or expenses are Purposive sampling is a sampling technique the total value of using farming production with certain considerations. The purposive facilities and others that might be obtained by sampling method is also used in buying, renting, and paying workers. determining farm development strategies, data Based on the sampling criteria and retrieval will be addressed to Keypersons. The based on the recommendations of the keypersons chosen for the AHP sample are as BPP and the head of the durian farmer group, follows: Department of Agriculture, the author obtained 8 samples of durian

774 Georgius L.P. & Suci DWP, The Income Analysis and Development Strategy…, farmers. This study uses the income acquisition of output. For example labor and analysis method and Analytical Hierarchy production facilities. Process (AHP). Farming income is the Calculation of the results of the R/C difference between revenue and all costs ratio is said to be unprofitable or not loss if (Soekartawi, 2016), which is written R/C = 1, said to be loss if the calculation of R/C systematically as follows: <1 and said to be profitable if R/C> 1. In this study, the R/C analysis method is used to Pd = TR – TC...... (1) find out whether the durian farming in Information: Jambu District suffered losses, profitable or Pd : Income of durian farming not unprofitable. TR : Total Revenue Then Analytical Hierarchy Process (AHP) TC : Total Cost to find out which program needs to take precedence in the development of durian R/C is an abbreviation of Return Cost farming in Jambu District. In this study there Ratio, or known as the comparison between are 5 criteria and 15 alternative programs. The revenue and costs. Mathematically, the R/C five criteria are aspects of production factors, Ratio can be written as follows (Soekartawi, aspects of cultivation, aspects of post-harvest, 2016) : marketing aspects, and institutional aspects. Several alternative programs in developing R a = C durian farming in Jambu District: Program R = Py.Y Investment in providing factors of production; C = FC+VC Program Provision of agricultural production (Py.Y) facilities on time; Program Factor subsidies; a = …………...... (2) (FC+VC) Program Farmer assistance for applying Information : modern durian cultivation technology; R : Revenue Program Enhancing the knowledge and C : Cost skills of true durian culture; Program Py : Output Cost Extension of durian land revitalization and Y : Output superior seedlings assistance; Program FC : Fixed Cost Counseling to increase awareness of farmers to VC : Variable Cost conduct proper post-harvest handling and treatment of diseases of durian plants; FC is usually interpreted as a cost Program Provide post-harvest technology incurred on a farm whose value does not assistance; Program Post-harvest counseling in depend on the size of the output obtained. FC the classification, packaging, storage and in this study such as taxes, agricultural transportation of durian fruit to maintain good equipment, land rent, and machinery. VC durian conditions; Program Form partnerships (inaccurate costs) that is the costs incurred in with large traders; Program Establish farming whose size is influenced by the partnership with the private sector directly;

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 775

Program Providing counseling and guidance tools to achieve goals. Based on Chandler in for farmers to conduct marketing his book (Rangkuti, 2009). Strategy is an independently; Program Coaching courses for analysis tool regarding the company's goals in farmers who experience obstacles in relation to long-term goals, follow-up agricultural activities; Program Counseling and programs and priority allocation of resources. cooperation with institutions in other regions to strengthen farmer institutions; Program Table 2. The results of the analysis of income Formulate a definitive plan for farmer analysis data groups and carry out activities based on No Explanation Average(Rp) Presentation efficiency. 1 A. Revenue 34.710.000 2 B. Farming Cost RESULT AND DISCUSSION 1. Field (tax) 59.625 0,66% The results of the analysis of durian farm 2. Labor 3.857.250 42,88% income in Jambu District, further discussion 3. fertilizer 3.560.000 39,57% and analysis are as follows: Based on the 4. Insecticide 578.500 6,43% results of the study, the selling price of durian 5. Equipment in Jambu District at the time of the study was Raffia String 139.563 1,55% quite low at Rp12,000 per kilogram. For labor, Bamboo 267.000 2,97% the farm owner uses a wholesale system by Bufeer strings 534.000 5,94% paying Rp2000.00 per piece for binding and 3 C. Total Cost 8.995.938 100,00% fruit maintenance. The average farm receipts Farming amounted to Rp34,710,000 with an average 4 D. Income of 25.714.063 total cost of Rp8,995,938 to obtain an average Farming durian farm income of Rp 25,714,063 per one 5 E. R/C Ratio 3.86 harvest. Source : primary data processed, 2019 The low production in Jambu Subdistrict in the last two years caused by factors of Based on table 2. obtained data on production such as unfavorable weather and average revenue, costs incurred, income and less optimal management make the income R/C Ratio value. Regarding durian prices, received by farmers to decrease even though durian prices are based on data according to the income of farmers in the last year is still Jambu District BPP Rp12,000.00 per kilogram. profitable. This is in accordance with the Based on Pearce & Robinson (1997) strategy is theory of income where an increase in defined as a large-scale, future-oriented production will increase the income of farmers. manager's plan to interact with the Meanwhile, to determine the priority strategy competitive environment to achieve company for farming development using AHP tools. The goals. Although the plan does not precisely development strategy itself means that all specify all future uses of human, financial and activities that are within the scope of the material resources, it provides for managerial company, including the allocation of resources decisions. The strategy reflects the company's owned by the company. Strategy is one of the awareness of how, when, what and where it

776 Georgius L.P. & Suci DWP, The Income Analysis and Development Strategy…, must compete, against whom, and what ratio of 0.08 which means that the answers purpose. Based on the achievement of given by keypersons are consistent. development goals, the objectives of durian Based on calculations from the analytical farming in Jambu District expect an increase in hierarchy process (AHP) of all durian farming durian farming income, therefore there are five development criteria in Jambu District, main strategies that need to be carried out in Semarang Regency with an expert choice 11.0 order to develop durian farming, namely the program, obtained as follows: development of cultivation, development of factor of production factors, marketing development, 16.4% post-harvest development and development 51% institutional. Development of five main 6% strategies for optimal farming development. 21.5% Determination of the variables used as 5.1% criteria and alternatives in the AHP analysis using previous research that is modified based Picture 5. AHP Data Process All Criteria on the state of the object of research. Source : primary data processed, 2019 according to Oelviani (2013) who uses five criteria, namely the aspects of procurement Based on the analysis of the results of and distribution of inputs, cultivation, post- AHP data in picture 5. the criterion that harvest, marketing, and institutional. After becomes the main priority is the cultivation that, to ascertain the criteria and determine criteria. The criteria for cultivation become the further alternatives, the authors made main priority because with good cultivation preliminary observations with several criteria, farmers can produce higher quality keypersons such as the Chair of the farmer and quantity of products. That is because the group, large traders, and BPP. durian farming process in Jambu District is still Based on picture 5. It can be seen that traditional and there are still some farmers the criteria that prioritized the most in who do not use standard, good and right developing durian farming in Semarang cultivation. Regency was cultivation development with a According to Soesilowati & Prajanti percentage of 51%. Then the second priority (2015), found that the quantity, quality, criterion is marketing with a percentage of and availability of Indonesia's superior fruits is 21.5%, the third priority criterion is a uncertain because production depends on production factor with a percentage of 16.4%, climate and plants are cultivated in small the fourth priority criterion is post-harvest individuals. Improved aspects of cultivation are with a percentage of 6%, and the fifth priority an important factor in the challenges of criterion is institutional with a percentage climate and traditional cultivation. value of 5.1%. The calculation result of Based on picture 6. Analytical Hierarchy Analytical Hierarchy Process (AHP) with Process (AHP) calculation on Expert Choice expert choice 11.0 can obtain an inconsistency 11.0 shows that the alternative prioritized in

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 777 developing durian farming in Semarang D3 : Counseling and guidance to farmers to Regency is to increase knowledge of good and do independent marketing correct durian cultivation skills with a A2 : Provision of agricultural production percentage of 25.8%. The second alternative facilities on time alternative is to assist farmers to apply modern B3 : Extension training for durian land durian cultivation technology with a revitalization and superior seedlings percentage of 22.3%. The third alternative assistance priority is counseling and guidance to farmers D1 : Form a partnership with large traders to do independent scaling with a percentage of A3 : Production factor subsidies 10.9%. The fourth alternative priority is the C1 : Counseling to increase awareness of provision of agricultural production facilities farmers to conduct appropriate post- on time with a percentage of 8.3%. Meanwhile, harvest handling and treatment of development priorities based on alternatives durian plant diseases used can be seen as follows: E2 : Counseling and cooperation with other regional institutions for institutional strengthening D2 : Establishment of partnership with the B2 B1 private sector D3 E3 : Formulate a definitive plan for farmer A2 groups and carry out activities based B3 on efficiency D1 C2 : Provide post-harvest technology A3 assistance C1 C3 : Post harvest counseling in the E2 D2 classification, packaging, storage and E3 transportation of durian C2 A1 : Investment in providing factors of C3 production A1 E1 : Fostering farmer courses that E1 experience obstacles in agricultural activities Picture 6. Alternative Overall AHP Data Process Furthermore, the fifth alternative priority Source : primary data processed, 2019 is extension of land revitalization and assistance of superior seeds with a percentage Information: of 8.2%. Then the sixth alternative priority is B2 : Increased knowledge of correct the formation of partnerships with large cultivation skills traders with a percentage value of 5.6%. The B1 : Farmer assistance for applying modern seventh alternative priority is factor durian cultivation technology production subsidies with a percentage of

778 Georgius L.P. & Suci DWP, The Income Analysis and Development Strategy…,

3.3%. The eighth alternative priority is farming are very important in supporting the counseling to increase awareness of farmers quality and quantity of fruit. to conduct proper post-harvest handling and CONCLUSION treatment of durian plant diseases by a percentage of 3%. The ninth alternative Based on the descriptions that have been priority is counseling and collaboration disclosed in the discussion, several conclusions with other institutions for institutional can be drawn, namely : Based on research strengthening with a percentage of 2.6%. Then Analysis of durian farm income in the District the tenth alternative priority is the of Jambu, Semarang, shows that farm receipts formation of partnerships with the private are Rp34,710,000/year and production costs are sector which has a percentage of 2.5%. Rp8,995,938/years so that the income of Then the eleventh alternative priority durian farming in Jambu District, Semarang is the preparation of a definitive plan for Regency is Rp25,714,063/year. For the farmer groups and carrying out calculation of R/C ratio of farming in Jambu activities based on efficiency with a Subdistrict, Semarang Regency is 3.8584, percentage of 1.9%. The twelfth alternative which shows that durian farming in Jambu priority is to provide post-harvest Subdistrict is profitable and feasible to be technology assistance with a percentage of continued because the R/C ratio is> 1. 1.70%. The thirteenth alternative priority is Based on the results of the Analytical post-harvest counseling in the classification, Hierarchy Process (AHP) calculation, it shows packaging, storage, and transportation of that the most prioritized criteria in the durian durian with a percentage of 1.7%. The farming development strategy in Jambu fourteenth alternative priority is District is the cultivation criteria with a investment in providing a factor of weight value of 0.51 or 51%, this is consistent production with a percentage of 1.6%. Then with the results in the field that durian the fifteenth alternative priority is the farmers need standard cultivation methods or formation of farm courses that experience according to the correct rules of cultivation constraints in agricultural activities with a and more modern cultivation in cultivating weighting value of 0.7%. durian. The second criterion is marketing The priority prioritized in developing criteria with a weight value of 0.215 or 21.5%, durian farming in Semarang Regency is to the third criterion is the aspect of production increase knowledge of good and correct factors with a weight value of 0.164 or durian cultivation skills. According to 16.4%., then the fourth is the post-harvest research according to Prajanti (2015), that aspect with a weight value of 0.06 or 6% and farmers who carry out traditional the fifth is the institutional aspect with a production and hereditary tend to let the value of 0.051 or 5.1%. orchards grow themselves so that some As for the alternative that is farmers are not able to produce quality prioritized is the increase in knowledge of the fruit. The seriousness, handling and skills of correct durian cultivation skills with a

EFFICIENT Indonesian Journal of Development Economics Vol 3 (2) (2020) : 768 -779 779 percentage of 25.8%. Factors that hinder the Oelviani, R. (2013). Application of Analytic Hierarchy strategy of developing durian farming in the Process Method to Formulate Strategy for Strengthening Red Chili Agribusiness System District of Jambu, Semarang Regency include Performance in Temanggung Regency. factors in the fields of production, cultivation, Agricultural Informatics, 11-19. post-harvest, marketing and institutional, this Oktaviana, D. N., Handayani, & Setiadi. (2016). Analysis is the same as the five aspects of the AHP of the Prospect of Durian Farm Development in the City of Semarang. criteria. The most inhibiting factor in the Pearce, J. A., & Robinson, J. R. (1997). Formulation of development of farming is the aspect of Strategic Management for Implementation and cultivation. Therefore, the solution that can be Control (Translation ed.). : Binarupa done is to first improve the cultivation system Aksara. in accordance with the priorities of the Prajanti, S. D., & Soesilowati, E. (2012). The Policy Effectiveness of Go Organic A Study on development strategy. Implementation and Efficiency of Organic REFERENCES Vegetable Cultivation in Semarang Municipality. Jurnal Sociology Study, 2(6), 468-482. Arikunto. (2006). Research Procedure a Practical Prajanti, S. D., Fafurida, Setiawan, A. B., & Sutanto, H. A. Approach. Jakarta: PT. Rineka Cipta. (2015). Emprowerment Strategy Through Salak Agricultural Research and Development Agency. (2014). Fruit. Jurnal Komunitas, 133-143. Strategic Plan of the Agricultural Research and Rangkuti, F. (1998). SWOT Analysis of the Technique for Development Agency. Jakarta: Agricultural Dissecting Business Cases. Jakarta: Gramedia Research and Development Agency. Main Library. Central Statistics Agency. (2018). Indonesian Statistics. Rangkuti, F. (2009). Creative Promotion Strategies and Central Statistics Agency. Case Analysis for Integrated Marketing Central Statistics Agency. (2018). Analysis of Export Communication. Jakarta: PT. Gramedia Main Commodities 2012-2018. Jakarta: Central Statistics Library. Agency. Saaty, T. L. (2008). Decision Maing with the Analytiv Central Statistics Agency. (2016). bps.go.id. from June 3, Hierarchy Process. Service Sciences, 1, 83-98. 2018, https://www.bps.go.id/ Soekartawi. (2016). Farm Analysis. Jakarta: Universitas Central Java Province Agriculture and Plantation Office. Indonesia Press. (2017). The State of Horticultural Plants in Central Soesilowati, E., & Prajanti, S. D. (2015). Strategic Policies Java Province. Central Java Province Agriculture for Increasing the Competitive Powers of and Plantation Office. Indonesian Horticultural Products in Asean Lestari, S., Fitmawati, & Wahibah, N. N. (2011). Durian Markets. Unnes International Conference on Diversity in Bengkalis Island Based on Research Inovasion and Commercialization, 64- Morphological Character. Botanical Gardens 75. Bulletin, 14(2), 29-44. Sugiyono. (2016). Quantitative, Qualitative, and R&D Moleong, L. J. (2014). Qualitative Research Methods Research Methods. Bandung: Alfabeta. (Revised Edition ed.). Bandung: PT Remaja Wijaya, A. (2007). Planting Durian. Jakarta: Ganeca Exact. Rosdakarya.