For the Next Revolution

NOVEMBER 27–29, 2018 IN OTTAWA, ONTARIO AT THE WESTIN HOTEL

Canada is poised to take a lead role in the next agricultural revolution. A revolution that will ensure we feed the world, protect the environment, and achieve the goal of reaching $85 billion in exports by 2025. This year’s conference will explore the opportunities and challenges involved in meeting these goals, but one thing is sure—we’re ready for this revolution. GROWCANADA 2018

GROWCANADA PARTNERS The GrowCanada partnership is a coalition of national stakeholders working together to promote innovation in Canada’s agriculture and agribusiness sectors.

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Information for delegates To access conference sessions, please wear your name badge.

RESERVE A TABLE FOR THE BANQUET: To reserve a table, please see the registration desk before 3:00pm on Wednesday.

DIETARY REQUESTS: If you have a dietary or health restriction, please notify conference staff at the registration desk.

CONFERENCE CO-CHAIRS:

DAVID HANSEN

President & CEO, CANTERRA SEEDS, CropLife Canada board of directors and past chair, Cereals Canada

PIERRE PETELLE

President & CEO, CropLife Canada

Join the conversation on Twitter at #GROWCANADA18 Wifi network: GrowCanada Password: Arysta

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Schedule at a glance: All conference sessions take place on the fourth floor of the Westin Ottawa hotel in the Confederation ballroom.

TUESDAY, NOVEMBER 27 6:00pm–10:00pm Icebreaker reception

WEDNESDAY, NOVEMBER 28 7:00am–8:15am Sustainability at Sunrise breakfast

8:30am–4:00pm Conference sessions

4:20pm GrowCanada run or yoga

6:00pm Pre-banquet reception

7:00pm Banquet

9:30pm Post-banquet reception

THURSDAY, NOVEMBER 29 8:30am Breakfast

9:00am–12:00pm Conference sessions

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Conference sessions:

TUESDAY, NOVEMBER 27, 2018 6:00pm–10:00pm Icebreaker reception Governor General ballroom

Greet old friends and colleagues at our opening night icebreaker to kick off GrowCanada 2018.

WEDNESDAY, NOVEMBER 28, 2018 7:00am–8:15am Sustainability at Sunrise breakfast Confederation ballroom foyer

Join Ducks Unlimited Canada, Fertilizer Canada and the Soil Conservation Council of Canada for breakfast to discuss current, ongoing and future sustainability initiatives.

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8:30am–9:50am The coup: how to lead and create disruption within organizations and industries

In 1970, Gil Scott-Heron released a single that would go down as one of the anthems of grassroots movements, The Revolution Will Not Be Televised. It’s the perfect theme song for what businesses are going through these days. The massive change most of us are experiencing is happening faster than any- one could have predicted. The impact is larger than we ever imagined as companies, movements, and institutions we thought were too big to fail are failing. And the organizations and people who are often toppling regimes are relative unknowns with limited experience, no legacy, and who usually exist outside the establishment. Because of that, they (and their activities) are undetected until it’s too late.

This change is usually defined as “disruption.” But it’s not disruption—it’s a coup.

The anti-establishment forces are challenging what you do, how you do it, and how you define success by writing and following their own rules. So what do you do? Give up? Throw in the towel? Just hand the keys to the planet over to millennials? Go down with your long-held beliefs that there’s only one way to do things?

That’s what this humourous and insightful presentation will cover. The revolution will not be televised. But during this keynote address, it certainly will be planned.

RON TITE Marketing, branding and creativity expert

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Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo.

Currently, Tite is Founder and CEO of Church+State, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.

9:50am–10:15am BREAK

10:15am–12:10pm What can Canada do on a global stage to survive and thrive

As Canada drives to increase agriculture exports, the global environment for increased trade is as difficult as ever. The winds of nationalism and protectionism are blowing not just in the United States but throughout Europe, making the renegotiation of the United States- Mexico-Canada Agreement difficult and calling into question the viability of CETA. Opening up China’s market remains as difficult a process as ever.

Given all this, what can Canada do on the global stage to survive and thrive as a small, open economy and trading nation? What is our path to greater prosperity and in navigating the choppy waters of international trade? The Honourable Rona Ambrose will help address these questions. 7 GROWCANADA 2018

THE HON. RONA AMBROSE Former leader of Canada’s official Opposition in the House of Commons The Honourable Rona Ambrose is a dynamic national leader, a champion for the rights of women and girls, the former Leader of Canada’s Official Opposition in the House of Commons, and the former leader of the Conservative Party of Canada.

As a key member of the federal cabinet for a decade, Rona solved problems as a minister of the crown across nine government departments, including serving as vice-chair of the Treasury Board for several years, and as chair of the cabinet committee for public safety, justice, and aboriginal issues. As a self-proclaimed ‘policy geek’, Rona is personally responsible for the development of several federal policies, ranging from industrial strategies in military procurement to health innovation to improvements to sexual assault laws. Rona is a determined public policy expert who understands that government actions can have a real impact on families and businesses across the country.

Today, Ambrose is a Global Fellow at the Wilson Center’s Canada Institute in Washington, serves on the advisory board of the Canadian Global Affairs Institute, and is a member of the Advisory Council on the United States- Mexico-Canada Agreement. Her current work, in addition to her many years of experience at the senior levels of government, has led to her being recognized as one of the leading authorities on the vital Canada–U.S. relationship, and on Canada’s broader trade strategy.

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Update on recommendations from the Agri-Food Economic Strategy Table

The report from the federal government’s Agri-Food Economic Strategy Table was delivered this fall and it’s a very ambitious document. This national panel of agriculture and agri-food industry experts took a hard look at the barriers to innovation and growth in the sector, and put forward an extensive policy prescription to be followed in order to unlock Canada’s potential. Lee Moats, a member of the Agri-Food Economic Strategy Table, will tell us how the process unfolded, what was recommended and why, and what government needs to do now in order to implement the report’s key recommendations.

LEE MOATS Saskatchewan farmer and member of the Agri-Food Economic Strategy Table

Lee Moats has been passionate about agriculture from a very young age. That passion led Lee to a bachelor of science in agriculture from the University of Saskatchewan, a career as a professional agrologist and as a farmer.

Lee has served on many board of directors including the Saskatchewan Soil Conservation Association, Saskatchewan Pulse Growers, Pulse Canada, Riceton and Cross Country Co-ops, was a founding commissioner of the Saskatchewan Winter Cereals Commission and has been a volunteer firefighter since 1976.

Lee currently farms full time on the farm, which has been in the family since 1910.

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12:10pm–1:30pm LUNCH

1:30pm Canada as a world food superpower: a progress report on the way to 2025

The federal government has set some lofty goals for Canadian agriculture and agri-food, as the recently released Agri-Food Economic Strategy Table Report has set a goal of $85 billion in annual exports by 2025. That’s an annual growth rate of triple the current rate of overall economic growth for the next seven years straight. It begs the obvious question—can we do it? Does Canada have the right public policy environment, the right economic fundamentals and the right infrastructure to make this happen? Brian Lee Crowley will take a hard look at Canada’s economic fundamentals and our infrastructure scorecard, offering his views on what it might really take for Canada to become the global agri-food heavyweight envisioned by government.

BRIAN LEE CROWLEY Managing director, Macdonald-Laurier Institute

Brian Lee Crowley has headed up the Macdonald- Laurier Institute (MLI) in Ottawa since its inception in March 2010, coming to the role after a long and distinguished record in the think tank world. He was the founder of the Atlantic Institute for Market Studies

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(AIMS) in Halifax, one of the country’s leading regional think tanks. He is a former Salvatori Fellow at the Heritage Foundation and a former Senior Fellow at the Galen Institute, both in Washington. In addition, he has advised think tanks in Canada, the United States, France, Britain, Belgium and Nigeria.

Crowley has published numerous books, most recently Northern Light: Lessons for America from Canada’s Fiscal Fix, which he co-authored with Robert P. Murphy and Niels Veldhuis, as well as two bestsellers.

Crowley is a frequent commentator on political and economic issues across all media. He holds degrees from McGill and the London School of Economics, including a doctorate in political economy from the latter.

2:20pm–2:35pm BREAK

2:35pm–4:00pm The future of Canadian infrastructure

This session will explore some of the infrastructure challenges and opportunities that will help Canadian agriculture reach its potential of becoming the number two global exporter by 2025.

MODERATOR: Brian Lee Crowley

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Panellists:

The digital revolution in agriculture is data-based allowing input suppliers and farmers to better understand their agronomic needs at a micro-level and allocate various resources to reach their full potential. A critical component for agriculture competitive- ness is that Canadian farmers and agribusinesses have access to reliable broadband internet to remain competitive in a global marketplace. Without broadband internet access Canadian farmers are not able to fully realize the tremendous benefits of the digital revolution within agriculture.

CURTIS PARKS General manager of geomatics, Rocky Mountain Equipment Geomatics

Curtis Parks is the general manager of the geomatics division for Rocky Mountain Equipment Canada Ltd, RME Geomatics. He was previously the co-founder and CEO of NGF Geomatics, which was acquired by Rocky Mountain Equipment, where Parks was placed as general manager to oversee the expansion of the division across Canada in multiple industries including agriculture. Parks also sits on the board of directors of Unmanned Systems Canada, the national association that represents commercial drone operators and the development of regulations with Transport Canada.

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Canadian National Railway has announced record capital expenditures for 2018 and made significant investments in infrastructure, people, and assets in order to meet a surge of demand across its entire book of business, particularly in western Canada. David Przednowek, director of marketing for grain at CN will share CN’s vision and end-to-end grain supply chain infrastructure needs over the next five to 15 years so agriculture can reach its potential.

DAVID PRZEDNOWEK Director of marketing for grain, Canadian National Railway

David Przednowek is responsible for carload pricing of grain and processed grain products for Canada and the United States, as well as related marketing activities including car allocation and commercial car supply agreements and products. Prior to joining CN, Przednowek was with the Canadian Wheat Board in a number of different roles. He has a master of science from the University of Manitoba and grew up on a livestock and grain farm near Beausejour, Manitoba.

The Port of Vancouver, Canada’s largest and North America’s most diversified port, facilitates trade with more than 170 world economies and handles approximately 142 million tonnes of cargo worth $200 billion each year. As Canada’s largest port and gateway to Asia-Pacific trade for Canadian exporters, the Port of Vancouver provides vital access to critical export markets for grain producers. Vancouver has a proven record of collaboratively delivered infrastructure and is leading partnerships and initiatives that together result in greater supply chain consistency, stability and reliability.

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DEVAN FITCH Director, infrastructure delivery, Vancouver Fraser Port Authority

As the director of infrastructure delivery at the Vancouver Fraser Port Authority, Devan Fitch leads the implementation of port authority-led transportation infrastructure projects of national significance to ensure the Greater Vancouver gatweway is ready for Canada’s growing trade.

Devan brings more than 15 years of experience in transportation infrastructure delivery to this role. Prior to joining the port authority, Devan spent several years as a bridge structural engineering consultant in Vancouver and as the manager of project delivery for the engineering department of the City of Vancouver.

4:20pm GrowCanada 5km fun run or yoga

Runners meet in the lobby at 4:20pm. Yoga will take place in the Ontario room on the third floor of the Westin.

6:00pm Pre-banquet reception

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7:00pm–9:30pm Coast to Coast to Coast

Few people know Canada like Rick Mercer knows Canada. Whether prodding at our institutions, celebrating our unsung heroes, or illuminating everything wonderful and weird about our country, Rick Mercer will make you appreciate this unique nation we all call home. Mercer is a galvanizing speaker: he’s our fiercest critic, our sharpest mind, and our most hilarious comic. This is a one-time talk that gathers together all his—and our—strengths. It is a talk that connects to the past, evaluates our present, and looks forward, hopefully, into the future. It’s a heart-soaring and laugh-out-loud funny affair, and a perfect way to celebrate what our great country has to offer.

RICK MERCER Comedian, television personality, political satirist and author.

Rick Mercer chronicles, satirizes, and ultimately celebrates all that is great and irreverent about this country. Known as “Canada’s Unofficial Opposition,” Mercer is our most popular comic, a political satirist who knows exactly what matters to regular Canadians and what makes them laugh.

Rick Mercer’s top-rated, award-winning CBC show, The Rick Mercer Report—which recently celebrated its final episode—routinely trampled even its American competitors in the ratings. More than any other comedian (or journalist for that matter), he talks to Canadian newsmakers with a refreshing candour, and is uniquely able to spin topical hilarity from the people and the things deeply embedded in the national consciousness. 15 GROWCANADA 2018

9:30pm–11:00 pm Post-banquet reception

THURSDAY, NOVEMBER 29, 2018 8:30am–9:00am BREAKFAST

9:00am–10:40am Can agriculture save the planet before it destroys it?

The sustainable production of agriculture will be increasingly on the minds of governments, industry, and even many consumers with the global population expected to reach more than nine billion in less than 30 years. Not only do we have to increase the amount of food available, we have to find ways to minimize agriculture’s footprint on the planet. There is no activity that humankind engages in that has a bigger impact on the planet than agriculture. Therefore one of the great challenges that confront all of us in the next 30 years is to figure out how to maximize the production of food while minimizing the negative consequences of agriculture. Science and technology may hold the key to addressing many of the world’s biggest problems but only if scientific breakthroughs make it to fields. In a hot, flat, hyper-connected world, public perception of risk, not science, may ultimately determine if agriculture saves the planet by 2050 or destroys it.

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JACK BOBO Vice-president, global policy and government affairs, Intrexon Corporation

Jack Bobo serves as the vice-president for global policy and government affairs for Intrexon Corporation, a synthetic biology company developing revolutionary solutions to the world’s most pressing problems— in food, energy and health. In 2015, he was named by Scientific American as one of the 100 most influ- ential people in biotechnology. He joined Intrexon Corporation from the U.S. Department of State where he worked for 13 years as a senior advisor on global food policy, biotechnology and agricultural trade. He is an accomplished communicator, having delivered more than 300 speeches on the future of food, the role of science and technology in feeding the world and how to build consumer trust. Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP.

Mapping a billion-piece jigsaw puzzle and what that means for the future of wheat research

Andrew Sharpe has been involved in several international genome sequencing projects in canola and wheat crops resulting in multiple high impact publications. Along with Dr. Curtis Pozniak, at the University of Saskatchewan, he co-led the Canadian effort to generate the high quality genome assembly that was the basis for the complete bread wheat genome sequence published recently in Science. Sharpe will speak about how this resource along with other ongoing genomics activities will enable a paradigm shift for future wheat research and breeding and how this could revolutionize the world’s most important crop to help feed a growing population. 17 GROWCANADA 2018

ANDREW SHARPE Director of genomics & bioinformatics, Global Institute for Food Security, University of Saskatchewan Andrew Sharpe has managed large multi-disciplinary teams in plant genetics and genomics at the National Research Council and Agriculture and Agri-Food in Saskatoon. Since 2015 he has worked for the Global Institute for Food Security at the University of Saskatchewan to establish a collaborative ‘omics platform that will service genomics, phenomics and informatics needs of researchers. He is also playing a leading role in the Plant Phenotyping and Imaging Research Centre at the university to establish an integrative digital plant phenotyping capacity.

10:40am–10:55am BREAK

10:55am–12:00pm The adventure of business

Jamie Clarke believes that the passion that drives an adventurer is akin to that of a business leader… and he should know. The renowned adventurer and founder & CEO of the award-winning Canadian retailer Live Out There Inc. has successfully transferred the ideas, skills, lessons and passion from summiting the world’s highest peaks to make his booming

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e-commerce business one of the fastest growing companies in Canada. With his trademark spirit and high-energy, Clarke excites audiences as he draws parallels to the dynamic environments found in the office and in nature to provide business leaders with the framework to achieve success in any competitive setting. Clarke shows how to adapt to forces outside of one’s control and uphold one’s mission despite distractions and dangers, all while encouraging a healthy dose of risk balanced with an ample measure of humility. Simply put: Clarke delivers insights and strategies for taking one’s organization to the peak and conquering the adventure of business.

JAMIE CLARKE Performance coach for the 2018 Stanley Cup Champion Washington Capitals, renowned Everest adventurer and CEO of LiveOutThere.com From the 2018 Stanley Cup Champion Washington Capitals to the heights of the Seven Summits to the peaks of business success, Jamie Clarke draws from his unique position as a winning coach and an accomplished adventurer turned acclaimed entrepreneur to help you develop your team, establish your purpose, and succeed in any endeavor.

The rare combination of internationally acclaimed adventurer and business CEO, Clarke delivers memor- able and relevant takeaways about defining and achieving success, effective leadership in dynamic environments and aligning your team to overcome obstacles. As he challenges participants to consider their own Everest, he inspires them to unleash the drive from within that propels adventurers and business leaders alike to new heights.

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Future Influencers The Future Influencer program at the GrowCanada conference was developed to provide learning opportunities and exposure to students who have a strong interest in agriculture. At the end of conference sessions, the future influencers share their opinions and views giving our audience insights into what the future generation is making meaning of.

BRENDAN MCDOUGALL University of Guelph

Brendan McDougall is a first year master’s degree student in food and agriculture resource economics at the University of Guelph. He has a farming back- ground and has been involved with his uncle’s dairy farm from a young age giving him a keen understand- ing of production agriculture and an appreciation of the work that goes into making food. He has had diverse work experience from his co-op terms during school working in grain merchandising, agronomy and ag lending. Brendan has always been involved in his community through 4-H, his local fair board as well as extra-curricular activities at the University of Guelph. Brendan is pursuing a master’s degree with the hopes of being able to make complex economic issues and new technologies more understandable and implementable for producers at the farm level.

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DAVID WESTERVELD University of Guelph

David Westerveld is a fourth-year student in the bachelor of science in agriculture program at the University of Guelph hailing from Ingersoll, Ontario. He plans on continuing his education through a master’s degree in weed science at the University of Guelph. Though he did not grow up on a farm, he found an interest in agriculture at an early age through a part-time job on a local dairy farm. During his summers David has thoroughly enjoyed working for agriculture companies and he believes this workplace experience has complimented his education immensely. He is keen to learn and has a passion for research, agronomy, and field crop production and looks forward to working in Canadian agriculture!

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Thanks to all of our sponsors for making the GrowCanada conference possible

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IN CALGARY FOR GROWCANADA 2019: DECEMBER 3–5, HYATT REGENCY CALGARY growcanadaconference.ca