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For the Next Revolution

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For the Next Revolution NOVEMBER 27–29, 2018 IN OTTAWA, ONTARIO AT THE WESTIN HOTEL Canada is poised to take a lead role in the next agricultural revolution. A revolution that will ensure we feed the world, protect the environment, and achieve the goal of reaching $85 billion in exports by 2025. This year’s conference will explore the opportunities and challenges involved in meeting these goals, but one thing is sure—we’re ready for this revolution. GROWCANADA 2018 GROWCANADA PARTNERS The GrowCanada partnership is a coalition of national stakeholders working together to promote innovation in Canada’s agriculture and agribusiness sectors. 2 READY FOR THE NEXT REVOLUTION Information for delegates To access conference sessions, please wear your name badge. RESERVE A TABLE FOR THE BANQUET: To reserve a table, please see the registration desk before 3:00pm on Wednesday. DIETARY REQUESTS: If you have a dietary or health restriction, please notify conference staff at the registration desk. CONFERENCE CO-CHAIRS: DAVID HANSEN President & CEO, CANTERRA SEEDS, CropLife Canada board of directors and past chair, Cereals Canada PIERRE PETELLE President & CEO, CropLife Canada Join the conversation on Twitter at #GROWCANADA18 Wifi network: GrowCanada Password: Arysta 3 GROWCANADA 2018 Schedule at a glance: All conference sessions take place on the fourth floor of the Westin Ottawa hotel in the Confederation ballroom. TUESDAY, NOVEMBER 27 6:00pm–10:00pm Icebreaker reception WEDNESDAY, NOVEMBER 28 7:00am–8:15am Sustainability at Sunrise breakfast 8:30am–4:00pm Conference sessions 4:20pm GrowCanada run or yoga 6:00pm Pre-banquet reception 7:00pm Banquet 9:30pm Post-banquet reception THURSDAY, NOVEMBER 29 8:30am Breakfast 9:00am–12:00pm Conference sessions 4 READY FOR THE NEXT REVOLUTION Conference sessions: TUESDAY, NOVEMBER 27, 2018 6:00pm–10:00pm Icebreaker reception Governor General ballroom Greet old friends and colleagues at our opening night icebreaker to kick off GrowCanada 2018. WEDNESDAY, NOVEMBER 28, 2018 7:00am–8:15am Sustainability at Sunrise breakfast Confederation ballroom foyer Join Ducks Unlimited Canada, Fertilizer Canada and the Soil Conservation Council of Canada for breakfast to discuss current, ongoing and future sustainability initiatives. 5 GROWCANADA 2018 8:30am–9:50am The coup: how to lead and create disruption within organizations and industries In 1970, Gil Scott-Heron released a single that would go down as one of the anthems of grassroots move- ments, The Revolution Will Not Be Televised. It’s the perfect theme song for what businesses are going through these days. The massive change most of us are experiencing is happening faster than any- one could have predicted. The impact is larger than we ever imagined as companies, movements, and institutions we thought were too big to fail are failing. And the organizations and people who are often toppling regimes are relative unknowns with limited experience, no legacy, and who usually exist outside the establishment. Because of that, they (and their activities) are undetected until it’s too late. This change is usually defined as “disruption.” But it’s not disruption—it’s a coup. The anti-establishment forces are challenging what you do, how you do it, and how you define success by writing and following their own rules. So what do you do? Give up? Throw in the towel? Just hand the keys to the planet over to millennials? Go down with your long-held beliefs that there’s only one way to do things? That’s what this humourous and insightful presentation will cover. The revolution will not be televised. But during this keynote address, it certainly will be planned. RON TITE Marketing, branding and creativity expert 6 READY FOR THE NEXT REVOLUTION Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Currently, Tite is Founder and CEO of Church+State, a content marketing agency based in Toronto. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few. 9:50am–10:15am BREAK 10:15am–12:10pm What can Canada do on a global stage to survive and thrive As Canada drives to increase agriculture exports, the global environment for increased trade is as difficult as ever. The winds of nationalism and protectionism are blowing not just in the United States but throughout Europe, making the renegotiation of the United States- Mexico-Canada Agreement difficult and calling into question the viability of CETA. Opening up China’s market remains as difficult a process as ever. Given all this, what can Canada do on the global stage to survive and thrive as a small, open economy and trading nation? What is our path to greater prosperity and in navigating the choppy waters of international trade? The Honourable Rona Ambrose will help address these questions. 7 GROWCANADA 2018 THE HON. RONA AMBROSE Former leader of Canada’s official Opposition in the House of Commons The Honourable Rona Ambrose is a dynamic national leader, a champion for the rights of women and girls, the former Leader of Canada’s Official Opposition in the House of Commons, and the former leader of the Conservative Party of Canada. As a key member of the federal cabinet for a decade, Rona solved problems as a minister of the crown across nine government departments, including serving as vice-chair of the Treasury Board for several years, and as chair of the cabinet committee for public safety, justice, and aboriginal issues. As a self-proclaimed ‘policy geek’, Rona is personally responsible for the development of several federal policies, ranging from industrial strategies in military procurement to health innovation to improvements to sexual assault laws. Rona is a determined public policy expert who understands that government actions can have a real impact on families and businesses across the country. Today, Ambrose is a Global Fellow at the Wilson Center’s Canada Institute in Washington, serves on the advisory board of the Canadian Global Affairs Institute, and is a member of the Advisory Council on the United States- Mexico-Canada Agreement. Her current work, in addition to her many years of experience at the senior levels of government, has led to her being recognized as one of the leading authorities on the vital Canada–U.S. relationship, and on Canada’s broader trade strategy. 8 READY FOR THE NEXT REVOLUTION Update on recommendations from the Agri-Food Economic Strategy Table The report from the federal government’s Agri-Food Economic Strategy Table was delivered this fall and it’s a very ambitious document. This national panel of agriculture and agri-food industry experts took a hard look at the barriers to innovation and growth in the sector, and put forward an extensive policy prescription to be followed in order to unlock Canada’s potential. Lee Moats, a member of the Agri-Food Economic Strategy Table, will tell us how the process unfolded, what was recommended and why, and what government needs to do now in order to implement the report’s key recommendations. LEE MOATS Saskatchewan farmer and member of the Agri-Food Economic Strategy Table Lee Moats has been passionate about agriculture from a very young age. That passion led Lee to a bach- elor of science in agriculture from the University of Saskatchewan, a career as a professional agrologist and as a farmer. Lee has served on many board of directors including the Saskatchewan Soil Conservation Association, Saskatchewan Pulse Growers, Pulse Canada, Riceton and Cross Country Co-ops, was a founding commissioner of the Saskatchewan Winter Cereals Commission and has been a volunteer firefighter since 1976. Lee currently farms full time on the farm, which has been in the family since 1910. 9 GROWCANADA 2018 12:10pm–1:30pm LUNCH 1:30pm Canada as a world food superpower: a progress report on the way to 2025 The federal government has set some lofty goals for Canadian agriculture and agri-food, as the recently released Agri-Food Economic Strategy Table Report has set a goal of $85 billion in annual exports by 2025. That’s an annual growth rate of triple the current rate of overall economic growth for the next seven years straight. It begs the obvious question—can we do it? Does Canada have the right public policy environ- ment, the right economic fundamentals and the right infrastructure to make this happen? Brian Lee Crowley will take a hard look at Canada’s economic fundamentals and our infrastructure scorecard, offering his views on what it might really take for Canada to become the global agri-food heavyweight envisioned by government. BRIAN LEE CROWLEY Managing director, Macdonald-Laurier Institute Brian Lee Crowley has headed up the Macdonald- Laurier Institute (MLI) in Ottawa since its inception in March 2010, coming to the role after a long and distinguished record in the think tank world. He was the founder of the Atlantic Institute for Market Studies 10 READY FOR THE NEXT REVOLUTION (AIMS) in Halifax, one of the country’s leading regional think tanks. He is a former Salvatori Fellow at the Heritage Foundation and a former Senior Fellow at the Galen Institute, both in Washington. In addition, he has advised think tanks in Canada, the United States, France, Britain, Belgium and Nigeria. Crowley has published numerous books, most recently Northern Light: Lessons for America from Canada’s Fiscal Fix, which he co-authored with Robert P.
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