Issue – 31: 20.12.2019
Where News & Management Meet
OLA TARGETS 1 MILLION BIKE MPL RELEASES USER- PARTNERS BY NEXT YEAR CENTRIC VIDEO CAMPAIGN WITH VIRAT KOHLI
Ola, which has around 300,000 bike- Online gaming platform Mobile “Nothing begets partners on its platform, is gearing up Premier League (MPL), endorsed by creativity like to expand opportunities for micro- Indian Cricket Captain Virat Kohli, has constraints.” mobility services. "Ola will continue to rolled out a first-of-its-kind video create opportunities for bike-partners branding campaign where the top 10 — Christopher and aims to impact more than a million winners of a special 'Meet Virat' Mims of them over the coming year, who will contest are the core of the campaign. be given the flexibility to work full-time The contest ran for a week from as well as part-time and can work November 15 to November 22 and
across the micro-mobility and food was open across all Fantas delivery segments. Ola plans to add Sports offered on the MPL app, such about 700,000 people in the coming as cricket, football, etc. The rules were year to have on board about one simple: Play as many Fantasy million bike-partners, as the ride Contests as you can and win big. hailing firm seeks to create opportunities across micro- mobility platforms.
ADITYA BIRLA CAPITAL PUMA ROPES IN SUNIL LAUNCHES HEALTH CHHETRI AS BRAND INSURANCE CAMPAIGN AMBASSADOR “RAKHOPOORAKHAYAL” The first email to be sent with an “@” Aditya Birla Health Insurance Global sports brand PUMA has Co. Limited (ABHICL), the announced that Sunil Chhetri, captain symbol was in 1971. health insurance subsidiary of of the Indian National Football team It was sent by Ray Aditya Birla Capital Limited and Bengaluru FC signed with the Tomilinson and the (ABCL), has announced the brand. Chhetri plays as a striker for “@” symbol meant launch of its latest campaign – the national team and Bengaluru FC. that the message 'RakhoPoora Khayal'– an A hero for both the club and the was sent to a person awareness campaign that urges country, he is the most-capped player rather than a women to complete the and also the all-time top goal scorer
machine. protection circle by influencing for the Indian team. Named AIFF and purchasing health Player of the Year six times, he was
insurance for themselves and also conferred with the Arjuna award their families. in 2011 and Padma Shri in 2019 among several other coveted sports honors.
VIPANAN 1
Issue – 31: 20.19.2019
Where News & Management Meet
INSTAGRAM, TIKTOK TO BE URBANCLAP ENTERS INTO TOP INFLUENCER STRATEGIC PARTNERSHIP WITH MARKETING CHOICES IN 2020 THE MAN COMPANY
Instagram , TikTok and YouTube Beauty and home services are set to be the top three marketplace UrbanClap, has influencer marketing platforms in announced a strategic partnership 2020, a survey said on Thursday. with The Man Company. This Influencer marketing is currently partnership comes on close heels of Pepsi got its name from focused on Hindi/English content, UrbanClap’s foray into men’s the digestive enzyme but marketers feel that there is a premium grooming services market pepsin. strong need to go vernacular, as it becomes the first to offer these
according to the survey by services at home.
influencer marketing company
Buzzoka.
AVIVA INDIA APPOINTS NETFLIX PARTNERS WITH CREATIVELAND ASIA AS VIACOM18 FOR 3 SERIES CREATIVE PARTNER REATIVEPrivate insurance PARTNER company Aviva American videostreaming giant Net Life Insurance, has signed up flix has announced three new Creativeland Asia as its integrated original series in partnership with Tipping Point, the digital creative agency. The mandate for content arm of Viacom18 Studios. Creativeland Asia’s NCR office will The three titles join the diverse and include brand strategy, creative growing slate of Netflix’s original and digital communication. productions made in India and 75% of all Rolls Royce watched by the world. These, ranging from thriller to romance to car ever produced are drama, are produced by Tipping still on road today. Point.The series are helmed by some of India’s leading storytellers. Jamtara - Sabka Number Aayega explores the conflicts that emerge when a small town is identified as India’s phishing
capital.
VIPANAN 2
Issue – 31: 20.12.2019
Where News & Management Meet
LIKEE, T-SERIES JOIN HANDS HOW DHL IS MAKING THE MOST OF ITS PARTNERSHIP TO PROMOTE CHARTBUSTER WITH ISL SONG #YAADPIYAKIAANELAGI
Short video creation The Hero Indian Super League platform Likee, has collaborated (ISL) has garnered considerable with T-Series to promote the newly attention with football being launched recreated song promoted by big brands, #YaadPiyaKiAaneLagi.Likee, a industrialists. ISL, which began Amazon was originally platform by Singapore based BIGO in 2014, is fast gaining named. Cadabra Technology, has rolled out an mainstream audience in the exclusive photo-video effect for its country. It is broadcast across
users to create dynamic videos. T- the Star Sports network, and on Series has also collaborated with Star India’s video streaming top Likee influencers for an platform Hotstar. exclusive shoot with the artists. So
far, the song has received more
than 27.5 million views on Likee with a fan base of 36,300 & counting.
FAILURE STORY OF CRYSTAL PEPSI
The bite in Apple's logo was added so it wouldn't be confused with a cherry Crystal Pepsi was a variation of Pepsi that was clear instead of black, and was caffeine free. If it was launched today, when a huge percentage of
people are on a health kick, it would probably succeed. Back in the 1990s, however, it was a non-starter. Two groups made up the drink market; the health-conscious that didn’t drink Pepsi at all, and the people that drank Pepsi and didn’t care about sugar, caffeine, and additives. Crystal Pepsi might have been a good idea, but it was launched at the wrong time.
VIPANAN 3
Issue – 31: 20.12.2019
Where News & Management Meet
HIDDEN MEANING BEHIND COMPANY INTERESTING STORY BEHIND FAMOUS BRAND NAME BRAND LOGO
TRESEMME - Apparently named after hair care CONTINENTAL- Hidden inside Continental expert Edna Emme, the name is also meant to Tire’s logo is none other than a tire. The ‘C’ and sound like the French phrase tres-aime, which the ‘o’ are closely placed together, with the ‘C’ means much loved. wrapping around it, creating the shape of a tire.
VIPANAN 4