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Mandarin Interpreters a Central Plank

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Mandarin Interpreters a Central Plank 2 4 WAGS The New Gold Rush Cairns Number One Destination China’s Demand For Dairy Products is Cairns is Poised to Become Australia’s Predicted to Soar Number One Destination for Chinese Tourists May 2014 Trade & Investment Minister Andrew Robb meeting Chengdu Mayor GE Honglin with Mandarin Interpreter Charles Qin - what a lovely tie! Chin Communications text book case of where a good interpreter of a lunch, but luckily the speech came Australia Week in should have been used. Instead what the across well. China – Mandarin large audience got were mispronunciations Australia Week In China marks an Interpreters a of ANZ, and the CEO’s name was important step in the relationship with absolutely lost – unforgiveable! China and a huge effort by Austrade and Central Plank So if you are a business person visiting DFAT staff, in particular. So many attendees CHARLES QIN China or one of the 800 delegates on the – congratulations! The importance of good next trip, how do you make sure you get a interpreting was recognised and a major good interpreter? contribution to success. nyone attending or viewing video or • Get in early - good interpreters are busy Apictures from this major Australian and booked well ahead. influx to China in April 2014 will be struck • Brief your interpreter – provide them with Interpreter mispronouncing her by the presence of Mandarin Interpreters. background information on your business, employer’s company name and There is hardly an image without your aims and any specialised lingo. forgetting the boss is not a recipe interpreter impact – whether simultaneous • Be proactive at networking events and use for a successful event. – listeners seen with headphones – or your interpreter to help you work the room. an interpreter on the stage beside the • If you are having important meetings, Minister – luckily interpreters were all take your own interpreter. Whatever over the event! https://www.youtube.com/ you do, don’t rely on your counterpart’s watch?v=rc43NeXMDI8 and http://www. interpreter – they are working for the chincommunications.com.au/gallery/2014_ other side! Aus_Week_China/122.php • Don’t rely on local hires either, and From Bo’ao to Beijing – the engagement here’s why: https://www.youtube.com/ was underpinned by Mandarin-English watch?v=lPTqGf-NnXs#t=59 interpreters. During this visit, I was at The important messages you want the side of Trade and Investment Minister to get across might be lost – the lack of Robb, but was also called on to interpret Aussie-fication is noticeable in interpreters PM Abbott’s important lunchtime address without solid Australian experience. to 1800 guests in Shanghai – more about The other thing to bear in mind is that later. interpreters are not walking dictionaries; A marvellous launch for ANZ in Shanghai’s new I had the chance to observe other preparation and briefing are important. Free Trade zone marred by poor interpreting. ‘interpreters’ in action. Where they do a Like anyone not privy to your aims and good job it appears seamless; however I without knowledge of your offering and must comment on some appalling work. its specific language, they will struggle. Jeremy Oliver is very popular in China. Brief them and provide them your story He is an engaging raconteur and does well in advance. an amazing job promoting Aussie wine. For a speech or major event – all the However, up on the stage, his ‘interpreter’ more vital. I was asked only one hour was reading from a different page – before PM Abbott delivered his keynote completely and without a note book. address in Shanghai – not much notice, For those speaking two languages it was but the other interpreter had ‘politely obvious; for the Chinese listeners present declined’. I was able to use that time to – did they get full value from Jeremy? carefully read and deal with the sensitive ANZ’s new branch opening in wording around the Malaysia Airlines Australia is Open for Business - the hardworking Shanghai’s new Free Trade Zone was a plane. Not ideal preparation in the middle Austrade and DFAT team in Shanghai. 01 WAGS quality interpreters and realises the as much as $70 per tin – or nearly $50 Chin Interpreting Team program would not be successful without more than the prices paid in Australia for Wins National Award us.” The International Market Manager of the same product. (ABC 20 May 2013) Dairy Australia, Sarah Xu, understands the The surge in Chinese demand has for Interpreting – Dairy value and provides fantastic organisation also seen heightened international investor Scholarship Program for the entire program meaning that it interest in Australian dairy producers, is well run and participants happy (and including from major Chinese players. interpreters too). “It has been a wonderful Hong Kong entrepreneur William Hui nterpreters and translators are usually experience to mentor and work with the invested AUD$70 million to take control of Iunseen – but without them vital trade Chin interpreting team and to see them United Dairy Power (UDP). Hui is reported would grind to a halt. The work translators advance and become experts in the as saying he is prepared to invest a further and interpreters perform greatly assists subject – embracing agriculture, science $20m to assist UDP to expand into milk Australia to advance its trade and and cuisine. It is a great example to the powder production. The infant milk investment prospects and improves all of industry of how cooperation can bring formula market in China is set to double our standards of living. For that reason, dividends.” to more than $25 billion by 2017. (The it was great indeed to win a national Sarah Xu further commented on the Australian 18 March 2014) industry award recently – the highest high rating of the Chin interpreting team Hui told the Australian newspaper: acknowledgement of the importance “We could not deliver such a beneficial “There will be a lot of Chinese coming to of interpreting in relation to trade and program without the wonderful support this market. In the past five years it has international engagement. of the Chin interpreting team.” been in mining, but in the coming five The Chin Communications team years it will be in dairy. Whether it is a big of Professor Charles Qin, Bruce Song company or a medium-sized company in and Joseph Tu were winners of the China, they will be interested because the national Excellence in Interpreting Award The New Gold Rush dairy product from Australia is very good. presented on 16 November 2013 (AUSIT – China’s Demand The environment here is very good for the biennial awards). for Dairy Products Is cows and the milk. China has already been Our interpreting team was lauded for importing a lot of cows from Australia.” its excellent service over recent years - Predicted to Soar – Chinese state owned enterprises are specialised and intense interpreting work Will the Long Awaited reportedly interested in other investment for Dairy Australia, in its Greater China opportunities. Dairy Scholarship Program – interpreting FTA be the Key for The former Bonlac milk factory in the (and translating) for the all-important Australia? Gippsland region of south east Victoria China market. The Scholarship Program has been bought by a Chinese Australian was devised to assist the region to businessman and opened in September understand and increase their use of dairy ot Texas tea, not black gold - Chinese 2013. Viplus is reported to be an AUD$80 products. Chin Communications plays a Nvisitors are packing their suitcases million investment with a plan to produce linch-pin role in ensuring all information with it, friends are packing it off in the roughly $120 million worth of infant milk is understood – from paddock to plate. mail to China, and apparently, even Xi formula per year within the next three The Dairy Australia Scholarship Jinping packed his plane full of it on his years, reportedly more than Australia’s Program covers technical and scientific last visit – the new ‘white gold’ is infant current overall output. (ABC 20 May 2013) presentations in the classroom and milk powder. laboratory, cheese making and tasting, Barnaby Joyce made the prediction visits to dairy farms, producers and that Australia’s dairy industry could take factories, plus formal dinners with guests advantage of a potential 1000% increase in from the wider dairy industry. This exports to China by 2030. Speaking at an places an extra degree of difficulty on Australian Dairy Farmers national summit the interpreting team having to work in Melbourne in March, the Agriculture in different settings, for many different Minister said that the surge in Chinese presenters, on a wide variety of subjects demand for dairy is opening the door and including classroom training, practical for Australian exporters. (The Australian exercises, social occasions and site visits. Dairyfarmer) In covering the many different aspects Chinese domestic consumption of of the program in a very professional dairy is growing, domestic Chinese dairy manner, Chin underlines the value to production is down, dairy products are ABOVE: The dairy training program run by Dairy Australia has helped accelerate Chinese Dairy Australia and its many presenters now seen as integral to a healthy diet, demand for dairy products. BELOW: Visiting of the benefits in engaging qualified and and the relative easing of the Australian delegates with the Dairy Australia Greater China good interpreters. Much of the program’s dollar are factors supporting the positive Scholarship program; Sarah Xu, Dairy Australia success is attributed to the high-quality outlook. (Reuters 27 Feb 2014) International Market Manager (middle left). and consistent interpreting by the Chin An international report on the China Communications team. dairy market by Frost and Sullivan predicts At the awards ceremony, Professor continued rapid growth in Chinese Charles Qin said, “Dairy Australia values demand for dairy.
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