Keeping Your Weight Down
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keeping your weight down WelcOLh Wa y Weight Control G/O you want to reduce! But being sensible, you also want to be healthy. You've had enough of these diet fads and fetishes. You've learned that strenuous reducing produces sallow complexions, lines of strain and fatigue, dizziness, list- lessness and headache . robbing you of your beauty and your health. And so you're going to take the Grape Cure . the Grape Cure that has been the accepted weight control formula at famous European spas for generations; but instead of eating from four to nine pounds of grapes a day, you're going to drink yours in bunches . you're going to drink Welch's Pas- teurized Grape Juice, substituting it for high calory foods in your diet. And you're going to get thin, become slender; yet preserve your health, looks, energy. If you are now eating normally, you are absorbing approximately 2400 to 2500 calories a day. By following the Welch Way to Weight Control you are going to cut down your calory intake to 1800 a day. You're going to reduce your weight . gradually . without strain on your system... without danger of wrinkles . your skin remaining clear . your vigor and health unimpaired. You are going to follow the Welch Menus in this book and if you deviate from them you are going to substitute for them other low calory foods which you will find listed on the last page of this booklet . learning to count calories so that you will not exceed 1800 a day. You are going to avoid, as you would a plague, immoderate indulgence in such fattening foods as meats, fish, beans, nuts, salad oils, mayonnaise, cooked cere- als, peas, eggs, potatoes, macaroni, rice, pies, breads, cakes, cookies, molasses, syrup, candy, coffee with cream, creamed soups and vegetables, ice cream, sauces, custards, cheeses, etc. After reading over this last paragraph you are going to say, "Oh, just another one of those starvation diets." But if you look over the ten menus listed in this book, you will note how adequate they are, how balanced; you will find they contain all necessary food elements. "But," you ask, "what place has Welch's Grape Juice in a diet? Welch's Grape Juice is sweet and sweets are fat- tening." A logical question, but one that's easily explained. The sugar in Welch's is simple grape sugar. Grape sugar is predigested. It is not stored by the body as fat. In ad- dition, the blood uses such sugar imme- diately for energy. Welch's Pasteurized Grape Juice contains more of the essentially energizing elements than any other popular fruit juice. Its potassium content has the faculty of removing unnecessary water from the body's tissue. It has iron for lovely complexions and magnesium for luxuriant hair. Its neutralizing salts counteract acidity and pre- vent acidosis by rendering the blood more alkaline. It is superior to orange juice as a hemo- globin or red corpuscle restorative. Hemo- globin carries oxygen for the blood. And oxygen is necessary for energy. It outranks orange juice in vitamin B content also. And vitamin B stimulates the appetite, promotes growth, favors correct gastro-intestinal tone, promotes successful lactation, and prevents beri- beri (nerve paralysis). But why Welch's and not cheaper juices? Because, it is the Welch process that retains in the bottled juice the healthful properties of ripe Concord grapes so essen- tial to the system. You want the grape juice that diet authorities prescribe; the grape juice that is pasteurized; the grape juice that is aged three months to permit the natural but crude tartaric acid crystals to settle out of the juice; the grape juice that contains no adulterants, no synthetic flavors, no artificial coloring, no preserv- atives, no water. That grape juice is Welch's. And you can buy it now at the lowest prices in thirty-five years. BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Eggs, 2 coddled 140 Toast, 1 slice 100 Butter, 1 level tablespoon or lean bacon, 3 or 4 small slices.... 100 Coffee, black LUNCHEON Oyster cocktail, 6 oysters 50 Bouillon Vegetable salad, % cup 110 Bran muffins, 2 150 Butter, 1 level tablespoon 100 Apple baked in Welch's, ^ glass 200 Buttermilk, 1 cup 90 DINNER Grape Pineapple Punch, J^ glass 100 Lamb roast in.)... 100 Potato, baked, 1 medium size.. 100 Butter, 1 level tablespoon 100 Carrots, 2 small 50 Lettuce salad, small head, Mineral Oil French Dressing. 15 Grape Ice 170 1775 BREAKFAST CALORIES Apple, 1 raw 100 Cereal Wheat, % cup 100 Toast, 1 slice 100 Butter, Yz level tablespoon.... 50 Top Milk, cup 100 Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 LUNCHEON Welch's Orange Cocktail 100 Cheese Souffle, cup 100 Peas, % cup 70 Bread, wholewheat, 1 slice 100 Butter, 1 level tablespoon 100 Grape Sherbet 170 Coffee, black DINNER Rib roast (5x2J^x3^ in.) 125 Tomatoes, stewed, 1 cup 60 Grape and Celery salad 140 Graham toast, 1 slice 100 Butter, 1 level tablespoon 100 Pineapple, fresh, cup un- sweetened 50 Tea, iced, 1 glass (half grape juice and half tea) 50 1815 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Egg, soft-boiled, 1 70 Toast, wholewheat, 1 slice 100 Butter, y2 level tablespoon.... 50 Bran Cereal, }/% cup 50 Milk, cup 100 Coffee, black LUNCHEON Bluefish (3x2^x1 in.) 100 Radishes, 4 medium sized 10 Celery, stalk 5 Onions, stewed, 4 small 100 Butter, 1 level tablespoon 100 Toast, wholewheat, 1 slice 100 Watercress salad with Mineral Oil French Dressing Grape Ice Cream 250 DINNER Lamb Chop, 1 medium size 100 String Beans, 1 cup 50 Tomatoes, canned, 1 cup 60 Toast, bran, 1 slice 100 Butter, 1 level tablespoon 100 Grapefruit and Orange salad... 75 Grape Whip with thin custard sauce 100 Buttermilk, % glass 70 1790 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Cereal Bran, cup 50 Top Milk, % cup 100 Egg, soft-boiled, 1 70 Toast, wholewheat, 1 slice 100 LUNCHEON Tomato Soup, clear, 1 cup 100 Asparagus, fresh, 4 stalks 8 inches long 20 Cauliflower, small head 25 Cottage cheese and cucumber salad (cheese, 5 tablespoons, large cucumber Mineral Oil French Dressing) 125 Toast, wholewheat, 1 slice 100 Butter, 1 level tablespoon 100 Grapefruit Special 100 DINNER Orange and Banana Cocktail, J^ each fruit 100 Corned Beef in.). 100 Potato, boiled, 1 medium 100 Cabbage, cooked, % cup 50 Celery, 1 stalk 10 Bread, graham, 1 slice 100 Butter, 1 level tablespoon 100 Grape Ice Cream 250 1800 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Bacon, lean, 4 slices 100 Egg, poached, on dry toast.... 170 Coffee, black LUNCHEON Consomm6, 1 cup 25 Crackers, wholewheat, 4 100 Cottage Cheese and Spinach salad (cheese, 5 tablespoons, spinach % cup) 140 Graham toast, 1 slice 100 Butter, 1 level tablespoon 100 Grape eggnog 200 DINNER Vegetable Bouillon Steak, beef round, broiled (2x3x Kin.) 100 Lima Beans, fresh or canned, % cup 150 Carrots, 2 small 50 Bread, wholewheat, 1 slice 100 Grape Juice salad 140 Lady Fingers, 3 100 Coffee, black 1675 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Pear, fresh, 1 50 Eggs, soft-boiled, 2 140 Bacon, lean, 4 slices on dry toast 200 LUNCHEON Chicken, cold sliced, 3 pieces (3^x2^xKin.) 100 Brussels Sprouts, 1 cup 50 Asparagus salad, fresh, 3 stalks, Mineral Oil French Dressing. 15 Toast, graham, 1 slice 100 Butter, 1 level tablespoon 100 Grape Sponge 150 DINNER Consomme, 1 cup 25 Beef pot roast in.). 100 Cauliflower, small head 25 Hubbard Squash, 1 cup 100 Bread, bran, 1 slice 100 Butter, 1 level tablespoon 100 Chicory and tomato salad, Min- eral Oil Mayonnaise, 1 small fresh tomato 25 Grape Ice Cream 250 Coffee, black 1730 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Eggs, 2, scrambled with 1 level tablespoon butter 240 Toast, 1 slice 100 Coffee, black LUNCHEON Tomato Soup, clear, Y2 cup— 50 Vegetable salad, % cup, with 1 hard-boiled egg 180 Bran muffins, V/2 100 Butter, 1 level tablespoon 100 Grapefruit Special 100 Buttermilk, 1 glass 90 DINNER Grape Orange Cocktail 100 Lamb Chop, broiled (2x1 J^x^ in.) 100 Spinach, % cup 40 Potato, baked, 1 medium 100 Toast, 1 slice 100 Butter, 1 level tablespoon 100 Lettuce Hearts, head, Mineral Oil Mayonnaise 10 Grape Ice 170 Coifee, black.,.., fourteen 1780 BREAKFAST CALORIES Welch's, 1 glass chilled (two- thirds grape juice and one- third water) 100 Eggs, poached, 2 on bran toast. 240 Cereal Bran, cup 50 Top Milk, cup 100 LUNCHEON Grapefruit Special 100 Beets, sliced, cup 50 Asparagus, fresh, 6 stalks 30 Celery and Cottage Cheese salad (celery, stalk; cheese, 3 tablespoons) 60 Toast, graham, 1 slice 100 Butter, 1 level tablespoon 100 Buttermilk, 1 cup 90 DINNER Celery Hearts, }/% stalk 10 Steak, Swiss style (4xlx^ in.). 100 Brussels Sprouts, cup 25 Carrots, 2 small 50 Bread, bran, 1 slice 100 Butter, 1 level tablespoon 100 Lettuce and Orange salad (1 orange) 110 Grape Ice Cream 250 Coffee, black 1765 BREAKFAST CALORIES Welch's, 1 glass chilled, and Grapefruit, ^ 200 Eggs, soft-boiled, 2 140 Toast, bran, 1 slice 100 Butter, 1 level tablespoon 100 LUNCHEON Grape Eggnog 200 Cabbage, cooked, % cup 50 Onions, 2 small 50 Butter, 1 level tablespoon 100 Toast, bran, 1 slice 100 Grape Juice salad 140 Coffee, black DINNER Chicken, cooked, 3 slices (3 in.) 100 Peas, canned, % cup 100 Lettuce salad 10 Tomato, fresh, 1, Mineral Oil Mayonnaise 25 Toast, bran, 1 slice 100 Butter, 1 level tablespoon 100 Grape Ice 170 Coffee, black 1785 BREAKFAST