16 th Telecom & Media Conference
Bank of America Merrill Lynch
June 2013
BoAML_Media Conference_June 2013 1 ATRESMEDIA at a glance
ATRESMEDIA, a leading communication group
ATRESMEDIA
OTHERS
(*)
ADVERTISING
(*) Leased and operated by Imagina
BoAML_Media Conference_June 2013 2 ATRESMEDIA at a glance
Solid market position in Total Ad Market
ATRESMEDIA market position
TELEVISION RADIO ATRESMEDIA
TV Ad market Radio Ad market Total Ad market
44% 18% ≈≈≈20%
Source: Infoadex
BoAML_Media Conference_June 2013 3 ATRESMEDIA at a glance
One of the largest communication groups in Spain
ATRESMEDIA
ATRESMEDIA Cine ATRESMEDIA Digital Others
Onda Cero 4% Europa FM Radio Onda Melodía 11% ANTENA 3 85% NEOX 2012 Net NOVA Revenues TV NITRO € 741 mill LA SEXTA XPLORA LA SEXTA3 TODO CINE GOL T*
Planeta-De Agostini: 41.7% RTL: 19.2% Shareh. La Sexta: 7.0% Treasury stock: 7.0% Free-float: 25.1%
(*) Leased and operated by Imagina
BoAML_Media Conference_June 2013 4 1 SPANISH TV SECTOR
BoAML_Media Conference_June 2013 5 Advertising market in Spain
TV adspend in 2012, -15% below all-time average
Total Ad & TV market evolution
In € mill
7,985
All-time average= 5,160
4,630 Total Ad market
3,300 3,469
All-time average= 2,100
1,179 TV Ad market 1,815
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Infoadex
BoAML_Media Conference_June 2013 6 Advertising market in Spain
Adspend over GDP is at its lowest level ever
TV Ad intensity (TV adspend as % of GDP)
In %
0.94%
Total Ad market All-time average= 0.75%
0.44%
0.33% All-time average= 0.30%
TV Ad market 0.17%
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Infoadex, Banco de España
BoAML_Media Conference_June 2013 7 Advertising market in Spain
TV maintains its share of the advertising pie
Ad market by medium
TV
Press
Magaz
Radio
Internet
Source: Infoadex
BoAML_Media Conference_June 2013 8 TV Advertising market in Spain: Key variables
TV prices at the lowest level in real terms
TV sector prices evolution
Nominal Real
100
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Internal estimates Index terms. Year 2012= 100
BoAML_Media Conference_June 2013 9 TV competitive position
TV, most appealing medium by price/coverage ratio
Competitive position by media
89% Coverage by media % population 62% 45% 47% 36%
14.2 CPT by media
In € /1,000 impacts 8.3 6.6
2.4 2.2
TV Radio Magazines Press Internet
Source: Coverage: 3rd EGM survey 2012; CPT 2012 (Cost per thousand): Internal estimates
BoAML_Media Conference_June 2013 10 TV Advertising market evolution
Consensus expects market performing better quarter after quarter
TV Ad market by quarter
Gross ad revenues (% yoy) 1% Consensus