16 th Telecom & Media Conference

Bank of America Merrill Lynch

June 2013

BoAML_Media Conference_June 2013 1 at a glance

 ATRESMEDIA, a leading communication group

ATRESMEDIA

OTHERS

(*)

ADVERTISING

(*) Leased and operated by Imagina

BoAML_Media Conference_June 2013 2 ATRESMEDIA at a glance

 Solid market position in Total Ad Market

ATRESMEDIA market position

TELEVISION RADIO ATRESMEDIA

TV Ad market Radio Ad market Total Ad market

44% 18% ≈≈≈20%

Source: Infoadex

BoAML_Media Conference_June 2013 3 ATRESMEDIA at a glance

 One of the largest communication groups in

ATRESMEDIA

ATRESMEDIA Cine ATRESMEDIA Digital Others

Onda Cero 4% Europa FM Radio Onda Melodía 11% ANTENA 3 85% NEOX 2012 Net NOVA Revenues TV NITRO € 741 mill LA SEXTA LA SEXTA3 TODO CINE GOL T*

Planeta-De Agostini: 41.7% RTL: 19.2% Shareh. La Sexta: 7.0% Treasury stock: 7.0% Free-float: 25.1%

(*) Leased and operated by Imagina

BoAML_Media Conference_June 2013 4 1 SPANISH TV SECTOR

BoAML_Media Conference_June 2013 5 Advertising market in Spain

 TV adspend in 2012, -15% below all-time average

Total Ad & TV market evolution

In € mill

7,985

All-time average= 5,160

4,630 Total Ad market

3,300 3,469

All-time average= 2,100

1,179 TV Ad market 1,815

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Infoadex

BoAML_Media Conference_June 2013 6 Advertising market in Spain

 Adspend over GDP is at its lowest level ever

TV Ad intensity (TV adspend as % of GDP)

In %

0.94%

Total Ad market All-time average= 0.75%

0.44%

0.33% All-time average= 0.30%

TV Ad market 0.17%

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Infoadex, Banco de España

BoAML_Media Conference_June 2013 7 Advertising market in Spain

 TV maintains its share of the advertising pie

Ad market by medium

TV

Press

Magaz

Radio

Internet

Source: Infoadex

BoAML_Media Conference_June 2013 8 TV Advertising market in Spain: Key variables

 TV prices at the lowest level in real terms

TV sector prices evolution

Nominal Real

100

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Internal estimates Index terms. Year 2012= 100

BoAML_Media Conference_June 2013 9 TV competitive position

 TV, most appealing medium by price/coverage ratio

Competitive position by media

89% Coverage by media % population 62% 45% 47% 36%

14.2 CPT by media

In € /1,000 impacts 8.3 6.6

2.4 2.2

TV Radio Magazines Press Internet

Source: Coverage: 3rd EGM survey 2012; CPT 2012 (Cost per thousand): Internal estimates

BoAML_Media Conference_June 2013 10 TV Advertising market evolution

 Consensus expects market performing better quarter after quarter

TV Ad market by quarter

Gross ad revenues (% yoy) 1% Consensus

1%

8% 8%

12% 14% 15% 15% 16% 18% 20% FY11=-10% 24% FY13e=-9%

FY12=-19%

Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13e Q3 13e Q4 13 e

Source: Infoadex

BoAML_Media Conference_June 2013 11 TV viewing

 TV viewing is at record levels

TV viewing

Average daily viewing in min

246 239 234

227 226 223 218 217 217 210 211 213 208

+36 min/viewer

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: Kantar Media

BoAML_Media Conference_June 2013 12 TV sector restructuring

 Sector restructuring enhanced commercial TV players position

Spanish TV sector evolution

3,469

+50% 48% TV Ad market (€ million) 2,317 1,800 8 4 5* Players (number)

2003 2007 2012

Ad share Public TVs 46% -14pp 32% -24pp 7%

Ad share Commercial TVs 54% +14pp 68% +24pp 93%

Of which Antena 3 24% +1pp 25% +17pp 41%

Source: Infoadex • Players with ad revenues (Antena 3 2012: Data of Q4 12)

BoAML_Media Conference_June 2013 13 2 ATRESMEDIA STRATEGY

BoAML_Media Conference_June 2013 14 ATRESMEDIA Strategy: Growth

 Strategy driven by growth in TV (organic and through M&A) plus Radio and other non ad based businesses

ATRESMEDIA strategy

Organic

TV

M&A

Growth

Radio & Cinema

Others

Non ad Video Ticketing based on demand

Events Gambling

BoAML_Media Conference_June 2013 15 ATRESMEDIA Television’s performance

 ATRESMEDIA TV is consistently outperforming TV Ad market

ATRESMEDIA TV vs TV Ad market ATRESMEDIA TV market share

Gross Ad revenues yoy

43.6% 18%

35.2%

4% 30.5% 27.9%

-1% 24.6% -6% -10%

-16% -19% -23%

2009 2010 2011 2012 2009 2010 2011 2012* Q1 13

Source : Infoadex and Internal estimates Source : Infoadex *Antena 3 FY12 (Antena 3 12 M + La Sexta 3M)

BoAML_Media Conference_June 2013 16 ATRESMEDIA Television’s performance

 ATRESMEDIA Television, outstanding performance over the last four years continues

ATRESMEDIA TV’s performance

Market share x Power ratio 43.6% Audience share

+13pp 35.2%

1.6x 30.5% 28.3% 27.9% 1.7x 26.2% 26.3% 24.6% 24.1% 28.2% 22.4% 1.3x 1.8x 1.3x 1.3x 1.4x 1.8x 1.3x 1.5x 21.3% 20.8% 20.5% 19.6% 17.8% 17.0% 16.6% 17.1% 15.8%

2004 2005 2006 2007 2008 2009 2010 2011 2012 Q1 13

Source: Infoadex + Kantar Media.

BoAML_Media Conference_June 2013 17 Antena 3 + La Sexta: Unique Opportunity

 Consolidation boosted ATRESMEDIA Television to leading positions

Competitive position post deal

≈44% ≈≈≈44% Market share

6% 28.3 28.2 7% 0%

18.3 16.7

8.5 Audience share

OTHER

Source: Kantar Media & Infoadex (Q1 13)

BoAML_Media Conference_June 2013 18 TV audience shares

 ATRESMEDIA already co-leads audience ratings

Audience Share by main players

In %

28.7 28.4 28.3 28.6 27.4 28.1 28.6 27.6 28.2 20.4 19.2 19 16.9 16.7 17.2

17.9 17.6 18.2

10 9.8 9.7 8.8 8.5 8.8

7.9 6.9 7

Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13*

Source: Kantar Media Audience share 24h; Total Individuals: 4+ Q2 13 data at 31 st May 2013

BoAML_Media Conference_June 2013 19 La Sexta: TV audience share

 La Sexta’s audience, with no sports rights, is above its previous audience share records

La Sexta’s audience by quarter

In % Total Individuals Commercial Target

6.9 6.7 6.4 6.5 5.9 5.4 5.3 6.1 5.9 5.5 5.2 4.8 4.7 Under Atresmedia’s 4.6 management Formula 1 Football No sports Football

Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13*

Source: Kantar Media Audience share 24h; Total Individuals: 4+ Commercial Target:16-54 yrs, > 10,000 inhabitants *Q2 13 audience share at 31 st may 2013

BoAML_Media Conference_June 2013 20 ATRESMEDIA: Synergies at full speed

 Expected synergies between 60-80 mill euros

Synergies

Expected synergies €60-80 MM (fully as of 2013)

≈50% ≈50% Revenues Cost

Full utilisation of ad capacity Reallocation of targets to Decrease in production costs different channels ≈60% Reduction of overheads, Optimization of audience including personnel costs targets

Optimisation of commercial Better utilisation of content policy across all channels of ≈40% and programming rights the Combined Entity

BoAML_Media Conference_June 2013 21 ATRESMEDIA Radio’s performance

 ATRESMEDIA Radio’s market share has an upward trend

ATRESMEDIA vs Radio Ad market ATRESMEDIA Radio market share

Gross Ad revenues yoy

2% 2%

18.1% -1%

-4% 16.7% -6% -7% 16.1% 16.2%

-14% -16%

2009 2010 2011 2012 2009 2010 2011 2012

Source : Infoadex and Internal estimates

BoAML_Media Conference_June 2013 22 ATRESMEDIA Radio

 ATRESMEDIA Radio, consolidates 4.8 million listeners

Listeners evolution

4,761 4,742 4,498 4,324 4,033 4,123 3,903 +839 k

2,563 2,573 2,623 2,596 2,401 2,456 2,492 +195 k 2,009 2,018 1,819 1,548 1,657 1,425 1,497 +593 k

1st 11 2nd 11 3rd 11 1st 12 2nd 12 3rd 12 1st 13

Source: EGM Surveys Monday to Friday (.000) ( Moving average). *Atresmedia Radio includes , Europa FM and Onda Melodía

BoAML_Media Conference_June 2013 23 “Others” division

 Digital business aimed to complement TV revenues

Internet source of revenues

CATCH UP PREMIUM NUBEOX

•15day •>15 days •Video on service after demand •Ad based emission •Own & •Micropaym External ent based production •Suscription based

BoAML_Media Conference_June 2013 24 “Others” division

 Exploring new non-ad based initiatives

New initiatives

Video on line (own production Ticketing & USA contents) New business lines

Events organiser Gambling (concerts, (virtual casino) sports events,…)

BoAML_Media Conference_June 2013 25 Additional Information

Investor Relations Department

Phone: +34 91 623 46 14 Email: [email protected] Web: www.atresmedia.com

Legal Notice

The information contained in this presentation has not been independently verified and is, in any case, subject to negotiation, changes and modifications. None of the Company, its shareholders or any of their respective affiliates shall be liable for the accuracy or completeness of the information or statements included in this presentation, and in no event may its content be construed as any type of explicit or implicit representation or warranty made by the Company, its shareholders or any other such person. Likewise, none of the Company, its shareholders or any of their respective affiliates shall be liable in any respect whatsoever (whether in negligence or otherwise) for any loss or damage that may arise from the use of this presentation or of any content therein or otherwise arising in connection with the information contained in this presentation. You may not copy or distribute this presentation to any person. The Company does not undertake to publish any possible modifications or revisions of the information, data or statements contained herein should there be any change in the strategy or intentions of the Company, or occurrence of unforeseeable facts or events that affect the Company’s strategy or intentions. This presentation may contain forward-looking statements with respect to the business, investments, financial condition, results of operations, dividends, strategy, plans and objectives of the Company. By their nature, forward-looking statements involve risk and uncertainty because they reflect the Company’s current expectations and assumptions as to future events and circumstances that may not prove accurate. A number of factors, including political, economic and regulatory developments in Spain and the European Union, could cause actual results and developments to differ materially from those expressed or implied in any forward-looking statements contained herein. The information contained in this presentation does not constitute an offer or invitation to purchase or subscribe for any ordinary shares, and neither it nor any part of it shall form the basis of or be relied upon in connection with any contract or commitment whatsoever.

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