Stability Unites
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Roto Inside | 04.2016 Issue No. 32 Roto Window and Door Technology Partner and Employee Information ■ Aluminium ■ Timber ■ Dealers ■ New at Roto: FEAL, Bosnia-Herzegovina: Wolf Fenster AG, Italy: A2 Aksesuar, Turkey: Roto Quadro Safe: Inowa sliding doors for First timber sliding door with New anniversary showroom Campaign starts in Austria Central Europe Roto Patio Inowa Page 6 Page 6 Page 10 Page 12 FENSTERBAU FRONTALE 2016 Stability unites ■ Event „There is much to discover in the Roto innovations presentation, as was also Nuremberg!” This assertion by the tourist the case in 2014. For example: the zero-barrier office is confirmed by the many people who exhibition topic. “In 2014 we stressed that bar- have already visited the charming city on rier-free or even zero-barrier solutions would be the Pegnitz. However, the Franconian me- in greater demand in the future. And this is now tropolis’ genuine worldwide fame amongst being confirmed also by an increasing number window fabricators and door manufactur- of customers”, reports Udo Pauly. As a result, ers is probably more than anything due to Roto displayed in Nuremberg a particularly large FENSTERBAU FRONTALE. This year, visitors number of solutions on this trend. who streamed into hall 1 from the main entry experienced a grand entrance to this exhibi- Focus on innovations tion. This is where the Roto exhibition stand There was also a revival this year of the “House in a never-before-seen size and transparency of Ideas”, in which Roto was able to discuss awaited visitors. with long-term partners product innovations, which will soon provide important stimulus. “Discussions about Roto almost always lead to However, Udo Pauly made it clear that this was our company’s one particular feature, namely the not just purely about ideas. “All of the products stability that Roto stands for”, explained chair- displayed may soon be on the market, if they man of the Roto Frank AG board of directors, receive positive test results. Our customers Dr Eckhard Keill, on the morning of March 16th decide which innovation is the most relevant and in his address to roughly 140 employees at the provides added value, which directly benefits exhibition stand. In doing so, he made it clear window fabricators and door manufacturers.” why the decision was made for an exhibition All FENSTERBAU FRONTALE 2016 visitors who started their tour at Roto in hall 1 felt welcome. The ensemble of motto that highlighted Roto’s position this year. numerous small “buildings” in which the exhibition innovations were presented felt like a small town. This year, “Stability unites” – this motto, which adorns over 40 exhibitions, all supported by immediately available information via touchscreens or QR codes, awaited a number of points on the exhibition stand’s industry professionals on the 1,100 square metre area. walls, is a recognition and commitment in one, says Dr Keill. Roto hardware technology in every home Why exactly it is worthwhile maintaining a business relationship with as stable a partner as Roto was obvious to anyone who took the time to look through the over 40 exhibitions on the 1,100 square metre exhibition stand. Marketing manager Udo Pauly led the Roto Inside team “from house to house”. “Window fabricators and door manufacturers use Roto products to construct building elements for every kind of building. Whether a single-family Anyone who joined the Roto Quadro Safe initiative house or industrial hall – we have symbolically at the exhibition was able to mark the individual’s replicated it here”, he said, first explaining the company location on the partner map with a 2016 exhibition stand architecture. The group- hammer and nail. ing by topics provided additional structure for The amount of joy that “stability” can bring, especially in a culture of joint celebration, was demonstrated by the In the “House of Ideas”, Roto once again dis- Roto provides “everything under one roof” for festive atmosphere in the Roto marquee at the Nuremberg Dutzendteich. Window fabricators and door manu- cussed with long-term customers the market balcony, terrace and main doors for the zero-barrier facturers from countries all around the world came together on three evenings to enjoy Bavarian delicacies and opportunities of numerous new developments. and barrier-free fields of expertise. excellent live music. The large Roto marquee had well over 500 seats and is considered an industry “hotspot” They are all “ripe for series production”, says every two years. Udo Pauly. | 1 Roto Inside | 04.2016 Product range expansion Roto Group integrates additional window and door industry specialists ■ In demand On 1 January 2016, the Roto Group acquired the Danish A/S Peder Nielsen that we significantly improve our position in customers have been supported by Western hardware factory’s industrial division as well as all of Deventer Profile GmbH & Co. KG. Roto every country in which we acquire a compa- European sales colleagues and have had the Inside spoke with the Board of Directors Chairman, Dr Eckhard Keill, about the opportunities ny. “Think global, act local” – this has proven opportunity to better familiarise themselves with and risks inherent in these recent acquisitions. to work extremely effectively in a country in the Roto Group as a whole. In autumn, this will which a successful company and its workforce be followed by the integration of manufacturing are acquired. The growth in expertise for the into the Roto consolidated production at the new colleagues under pressure. This has been Roto Group is also enormous. In many coun- Lövő and Kalsdorf locations. A discussion with accordingly demonstrated by somewhat more tries around the world we now have fantastic Dr Eckhard Keill, dated acquisitions. The Roto Group has never market knowledge as well as an exceptionally Roto Inside: The Deventer Group was a Chairman of the been stronger and better prepared than it is to- broad product portfolio, which grows with every classical acquisition and takeover? Roto Frank AG day. The two most recent strategic acquisitions acquisition. The Roto Group’s economic strength Board of Directors made the company the sole Central European allows us, thanks to acquisitions of strategically Dr Keill: Correct. Roto took over the German provider of a complete window and door tech- ideal businesses and companies, to increase company at its founding site in Berlin-Spandau nology portfolio for Scandinavia and a supplier our market shares despite the difficult general as well as the independent companies in the whose range of products and accessories is conditions at the international level, and to offset Netherlands, Poland and Russia. Roto’s market Roto Inside: It is nothing new – the Roto constantly growing. falls in sales in individual business divisions. position will once more improve significantly in Group is targeting international acquisitions. all three countries as a result of the Deventer This year we have been able to integrate two Roto Inside: Wouldn’t this mean that Roto Roto Inside: What exactly does it mean to say Group integration. From the Gluske BKV acqui- new business divisions after a full three years Group sales would have grown much more that only Peder Nielsen’s “industrial division” sition in 2008, we know that the Roto Group’s since the last acquisition. Doesn’t this kind of strongly than was the case in the past was acquired? product range expansion with important acces- speed involve risks? two years? sories opens up access to new customers and Dr Keill: As part of an asset deal, we purchased increases the Roto partner’s attractiveness for Dr Keill: I cannot see any group risk, as we con- Dr Keill: Even as one of the world’s leading machines, installations, products, a brand and existing customers. At the time, our range was sistently and exclusively take over and integrate hardware manufacturers we are currently expe- customer relationships from Peder Nielsen, expanded by window and door hinges, main successful specialists, meaning that sales are riencing difficult political and economic times in which relate directly to hardware production and door thresholds and glazing blocks. This time, it increased and customers won over. And the many large markets, which are having a massive sale – nothing more. So, we did not acquire any is the addition of sealing profiles, with a recog- acquired companies could only risk an intrinsic negative impact on sales and will continue shares in the company. Incidentally, the Peder nised high quality. This is also an important and value loss, if the Roto Group were to sap their to do so. However, Roto is less affected than Nielsen hardware factory acquisition is a very unifying feature of Roto acquisitions: We are strengths and impose on them inappropriate most competitors ... The fact that, in contrast good example of what is strategically important consistently focussed on quality leadership – in strategies. But we make every effort particu- to others, the Roto Group has been able almost to Roto: We want to deliver as many products hardware product range development as well as larly never to do that. Roto exclusively acquires entirely to offset these hardware technology as possible under one roof to a certain country’s in the selection of companies that are added to healthy companies and businesses, whose prod- business division losses is due to the acquisi- customers, which they need to manufacture pre- the Roto Group. uct and sales policies are successful at the time tions that we have used to expand our business mium windows and doors for their market. Since of acquisition. We do not place ourselves or our operations. And, naturally, due to the fact 1 March 2016, Peder Nielsen hardware factory The A/S Peder Nielsen hardware factory was founded in 1877.