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Village of Oak Park Branding and Marketing THIS AFTERNOON

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Village of Oak Park Branding and Marketing THIS AFTERNOON Village of Oak Park branding and marketing THIS AFTERNOON 01. Introductions: a little about you (and us) 02. Notes on Oak Park 03. What is branding anyway? Concept and tools 04. A branding roadmap 05. Lunch and discussion 01 Introductions WRITE THE HEADLINE YOU WANT TO SEE: + Big news above the fold + Secondary feature + Community announcements Oak Park ranked #1 in U.S. for bicycle safety. Sneak preview of Cul-de-sacs John Mahoney’s removed directorial debut draws celebs to Brunch Art District served JAMES MINER PHILIP BARASH NEDA MOVAGHAR principal, planner, food advocate strategist, placemaker, Chicagoan at heart art director, graphic designer, passionate doodler MATT UMINSKI CHRIS FREDA MINGSHAN RYAN COLLIER environmental designer, type master, urban designer, planner, multi tasker junior designer, creative, designer, project manager, inquisitive avid reader color lover THE SASAKI DIFFERENCE BROAD EXPERTISE, LASER-SHARP FOCUS. Sasaki offers a big vision, backed up by decades of experience. Our work spans the globe, with clients in urban markets of all scales, and is attuned to an increasingly intense global competition among places. As cities are challenged to amplify their message, we can help them take advantage of tools from diverse domains, from economics to social media, from urban planning to advertising. SASAKI TRADITIONAL MARKETING AGENCIES Sasaki assembles experts in multiple fields, from brand strategy and Marketing agencies are good at one thing: communication design to economic marketing. But the narrow concentration development and urban planning. may miss important urban and cultural This interdisciplinary strength contexts. provides a comprehensive vision and yields new insights. Markets What unites this team is a laser-sharp Generalist agencies work across focus on place. We are experienced disparate marketplaces, from consumer and passionate about the value of goods to business services. They may urban environments. lack a thorough understanding of how cities prosper and evolve. Disciplines 02 Notes on Oak Park 60 hours of inventorying the Dozens of conversations with existing signage system — the people, young and old, from first such comprehensive effort. places near and far, enthusiastic and skeptical. 9 hours of focus group interviews with representatives of districts, 500 signs identified and cultural institutions, tourism cataloged experts, business leaders, and housing managers. 6 plans reviewed and annotated, including: 2000 / 2001 Signage 10+ hours of public events for Plan, Envision Oak Park Comp residents and visitors to share Plan, Oak Park Brand Identity their navigational experiences. Guide, Oak Park Bicycle Plan, Greater Downtown Master Plan, and Plan for the Redevelopment of Roosevelt Road Driving is not the dominant mode of getting around Dining and open space are top priorities – consistent with national trends DowntownDowntown NorthNorth Avenue Avenue ArtsArts District District MadisonMadison Street Street Downtown North Avenue Arts District Madison Street RooseveltRoosevelt Road Road ChicagoChicago Avenue Avenue SouthtownSouthtown LakeLake & & Austin Austin Downtown North Avenue Arts District Madison Street Roosevelt Road Chicago Avenue Southtown Lake & Austin Downtown North Avenue DowntownArts District NorthMadison Avenue Street Arts District ARTS MadisonDISTRICT Street Call the Visitors Center Oak Park is a village adjacent to the West Side of the city of Chicago in Cook Roosevelt Road Chicago Avenue Southtown Lake & Austin Roosevelt Road Chicago Avenue Southtown Lake & Austin County, Illinois, United States Downtown North Avenue ArtsRoosevelt District Road MadisonChicago StreetAvenue Southtown Lake & Austin RooseveltDowntown Road ChicagoNorth Avenue Avenue SouthtownArts District LakeMadison & Austin Street Roosevelt Road Chicago Avenue Southtown Lake & Austin Holley Court Holley Court Garage Garage Spaces Available Wright Home & Museum Parking Downtown Hemingway Sites . mi . mi Pleasant Home . km Wright Home & Studio . km . mi . mi Mills Park . km . km . mi Hemingway Sites . km Wright Home & Studio . mi Destination . km . mi Madison District . km Hemingway Sites . mi Marion St Arts District . km PUBLIC PARKING HOUR MAX Parking Downtown Wright Home and Studio . mi/. km Wright Home and Studio . mi/. km Scoville Park . mi/. km Scoville Park . mi/. km Hemingway Museum . mi/. km Hemingway Museum . mi/. km Hemingway Birthplace . mi/. km Hemingway Birthplace . mi/. km Visitors Center . mi/. km Visitors Center . mi/. km Marion Street . mi/. km Marion Street . mi/. km Pleasant Home/Mills Park . mi/. km Pleasant Home/Mills Park . mi/. km Frank Lloyd Wright North Avenue Dining Home and Stuido Wonder Works Museum (. mi / . km) ( mi / . km) The original structure was quite small. The home was extensively remodeled in , when among other changes the kitchen was enlarged and converted to a Hemingway dining room, the upstairs nursery was expanded and Birthplace converted for use as Catherine's dayroom, and the FRANK LLOYD WRIGHT Forest Ave. Forest N. Marion St. N. Grove Ave. N. Grove Children's Playroom and a new kitchen were added to the back of the house. A second major addition was HOME & STUDIO N. Kenilworth Ave. N. Kenilworth Harlem Blvd. made in , when the Studio and Connecting Oak Park Ave. Park Oak Corridor were built. In the Studio, Frank Lloyd Wright and associated architects like Walter Burley Griffin and M IN sculptor Richard Bock advanced the Prairie School of Ontario Ct. W A Architecture and designed many notable structures, LK including the Robie House, Unity Temple, the Laura Gale home, and the Larkin building. After , the Marion St. Studio was converted into a residence for his wife and Ontario St. the younger children. In , the structure was handed over to the National Trust for Historic Shops and Dining Hemingway Preservation. (. mi/. km) Ontario St. Museum The Home and Studio was declared a National Historic Landmark in , and has received the American Holley Court Austin Institute of Architects' National Honor Award. It is Garage Gardens owned by the National Trust for Historic Preservation, Greenline CTA and has been restored, maintained, and operated as a Permit Parking museum by the The Frank Lloyd Wright Preservation (. mi/. km) Lake & Forest Trust. Every May, the Frank Lloyd Wright Preservation Caption: The Frank Lloyd Wright Home and Studio Scoville Trust hosts a housewalk of the home and studio and Lake & Park various private homes. Visitors Center Forest Garage Common Ridgeland Market Farmers’ (/ mi / . km) The original structure was quite small. The home The Home and Studio Museum Shop is currently located was extensively remodeled in , when among other in the East end of the building, and carries most of the Lake St. changes the kitchen was enlarged and converted to a extensive Frank Lloyd Wright, Prairie and Arts & Crafts dining room, the upstairs nursery was expanded and related products available at ShopWright.org YOU ARE HERE converted for use as Catherine's dayroom, and the Hemingway Sites Children's Playroom and a new kitchen were added to PERMITS GARAGE RATES Unity Temple the back of the house. A second major addition was A sprite located at the FLW Home and Studio (. mi/. km) made in , when the Studio and Connecting Corridor were built. In the Studio, Frank Lloyd Wright North Blvd. and associated architects like Walter Burley Griffin and North Blvd. sculptor Richard Bock advanced the Prairie School of Oak Park (Metra) Architecture and designed many notable structures, post your photos on Frank Lloyd Wright c. SHARE YOUR VISIT Oak Park Ave. including the Robie House, Unity Temple, the Laura Instagram #flwtrust to hour & Sunday Free Gale home, and the Larkin building. After , the Harlem/Lake South Blvd. Studio was converted into a residence for his wife and South Blvd. Shops and Dining the younger children. In , the structure was handed over to the National Trust for Historic (. mi/. km) Preservation. to . hours $. Pleasant St. The Home and Studio was declared a National Historic Pleasant St. Landmark in , and has received the American Pleasant Institute of Architects' National Honor Award. It is Home LINGER LONGER owned by the National Trust for Historic Preservation, Pleasant St. and has been restored, maintained, and operated as a . to hours . Mills Park Within a -minute walk, discovery plenty of museum by the The Frank Lloyd Wright Preservation dining, shopping, entertainment, architectural, and Trust. Every May, the Frank Lloyd Wright Preservation public space gems. Trust hosts a housewalk of the home and studio and various private homes. Text “Linger” to () - for a listing of Oak Park High School The Home and Studio Museum Shop is currently located to . hours . neighborhood attractions and special offers. in the East end of the building, and carries most of the and Athletic Fields extensive Frank Lloyd Wright, Prairie and Arts & Crafts (. mi/. km) related products available at ShopWright.org Clinton Ave. Clinton Ave. S. Kenilworth Home Ave. S. Maple Ave. S. Marion St. S. Randolph St. Ave. S. Grove . to hours . Frank Lloyd Wright North Avenue Dining Home and Stuido Wonder Works Museum A sprite located at the FLW Home and Studio (/ mi / . km) ( mi / . km) Arts District Oak Park Station Public Library Hemingway ( mi / . km) (. mi / . km) (. mi/. km) Birthplace Forest Ave. Forest N. Marion St. to hours . Ave. N. Grove SHARE YOUR VISIT post your photos on Spaces Available Ave. N. Kenilworth Instagram #flwtrust Harlem Blvd. Oak Park Ave. Park Oak
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