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Code of Advertisingstandards and Practices nO 111IMPNT RPROMP. ED 030 308 EM 007 227 ITV 1969. A Guide to IndependentTelevision. Independent Television Authority, London(England). Pub Date Jan 69 Note -240p. Court Road, London W 1. (10s Available from-Indepehdent TelevisionPublications Ltd., 247 Tottenham 6d/S1 26) EDRS Price MF -$1.00 HC -$12.10 Art,*Commercial Descriptors-Adult Education, *BroadcastIndustry, *BroadcastTelevision, Commercial Arts, Mass Media, Religion,Television Television, Dramatics, EducationalTelevision, Electronic Equipment, Fine Commercials, *Television Viewing, TheaterArts Identifiers-Independent Television Authority Parliament created the IndependentTelevision Authority inAugust 1954. The in this resultingIndependentTelevisionSysteminGreatBritainisdepicted contract policy andcontrol. audience and programs. comprehensive guide. ITV system and its its publications andtechnical operations, its programcompanies. finances, code of advertisingstandards and practices aretopics delineated.The guide is amply illustrated with black-and-whiteand color photographs.It has both an index and a bibliography.(GO/ME) uietoindependent Televi4ion INDEP NDENTTELEVISION AUTHORITY 0 ' ' "= 4 0. 4, :',, . = ", 50 * ::'" 4 . '1== i',:,64'' k-- 1 0.,... * a -4'4 ,,v ,' .., ;4 4 , r "; r % ,. 0 `===. ' 7-0 ' > ..r 41:1' ; 0- a =lt* strur 0''' 1/4=1. - e. 4.- 0 ;*so t ----..04.a ,-' k. , to 04,s sl'v-o.,\'o's , . ''-.P...---,,'_ ., 111116.0.,-=,....-.,-.... =0. 0. ,-*00,0,, .0 A Guide to independentTelevision CO CD U.S. DEPARTMENT OF HEALTH, EDUCATION & WELFARE OFFICE OF EDUCATION tkeN CD Pr THIS DOCUMENT HAS BEEN REPRODUCED EXACTLY AS RECEIVED FROMTHE c) PERSON OR ORGANIZATION ORIGINATING IT.POINTS VF VIEW OR OPINIONS im STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OFEDUCATION j POSITION OR POLICY. Published by the Independent Television Authority January 1969 2 Contents 7 The Independent Television System The ITV System in 1969 - The Authority's Contract PolicyITV's Regional Pattern 17 Programme Policy and Control 23 The ITV Audience 29 News and News Magazines 35 Documentaries and News Features 47The Arts 53Religion 59Children's Programmes 65School Programmes 73Adult Education 81 Drama 91Light Entertainment 99Sport 105Rhaglenni Cymraeg (Welsh Programmes) HiAdvertising Control The Amount of Adverfsing - Distribution of AdvertisementsThe Basic Rules - The Practical Effect of the RtLes - Control of Standards of Advertising - The Advertising Advisory CommitteeThe Medical Advisory Panel - The Independent Television Code of Advertising Standards and Practice - The Application ofthe Code of Standards and PracticeTelevision Act 1964, Schedule 2 118 Staff and Organization The Staff of the Authority - ITA Organization 123Technical Operations Vision and Sound Links - Research and Development - Planning and Propagation Studies -Engineering Information and Liaison - Studio Facilities - Transmitting Station Operation - The ITV Network - Better Viewingof Independent Television 129 UHF andColour Preparing to Receive Colour - Aerial Siting - Independent Television UHF625Line Coverage1969-71 Black Hill (Central Scotland) PAGE 135 Crystal Palace (London) PAGE136 Dover (South-East England) PAGE137 Emley Moor (Yorkshire) PAGE138 Rowridge (South of England) PAGE139 Sutton Coldfield (Midlands) PAGE 140 Winter Hill (Lancashire) PAGE 141 CONTENTS 3 145 VHF Transmitters The Borders and Isle of Man - Caldbeck, Richmond Hill, Selkirk, Whitehaven PAGE146 Central ScotlandBlack Hill, Lethanhill, Ros;ieath, Rothesay PAGE 148 Channel Islands - Fremont Point PAGE 174 East of England - Belmont, Mendlesham, Sandy Heath PAGE 150 Lancashire - Winter Hill PAGE 152 LO0d011 - Croydon PAGE 154 Midlands - Lichfield, Membury, Ridge Hill PAGE 156 North-East England - Burnhope PAGE 158 North-East Scotland - Angus, Aviemore, Durris, Mounteagle, Rumster Forest PAGE16o Northent irelandBallycastle, Black Mountain, Strabane PAGE 162 South of England - Chillerton Down, Dover, Newhaven PAGE 164 South-West EnglandCaradon Hill, Huntshaw Cross, Stockland Hill PAGE 166 Wales and West of England - Abergavenny, Arfon, Bala, Bath, Brecon, Ffrstiniog,Llandovery, Llandrindod Wells, Moel-y-Parc, Presely, St Hilary (Channels 7 Efl 10) PAGES 168-17z Yorkshire - Emley Moor, Sca.,borough PAGE 172 176 ITV Awards 179Finance 183 The Programme Companies Anglia Television PAGE 184 ATV Network PAGE 186 Border Television PAGE z88 Channel Television PAGE 190 Grampian Television PAGE 192 Granada Television PAGE 194 Harlech Television PAGE 196 London Weekend Television PAGE 198 Scottish Television PAGE 200 Southern Independent Television PAGE 202 Thames Television PAGE 201 Tyne Tees Television PAGE 206 Ulster Television PAGE 208 Westward Television PAGE 210 Yorkshire Television PAGE 212 Independent Television News (ITN) PAGE 214 Independent Television Companies Association (ITCA) PAGE 215 Network Programme Secretariat PAGE 216 Independent Television Sport PAGE 216 The British Bureau of Television Advertising PAGE 216 Independent Television Publications Ltd PAGE 216 217 The IndependentTelevision Code of Advertising Standards and Practice 2,24Bibliography 228 Index 4 Members of the Authority ChairmanThe Rt Hon. Lord Aylestone,C.B.E. Deputy ChairmanSir Ronald Gould Mrs Mary Adams, O.B.E. The Baroness Burton of Coventry Mr D. J. T. Gilliland Mr W. Macfarlane Gray, 0.B.E.,0.StJ., J.P. Sir Patrick Hamilton, Bt. Professor Hugh Hunt The Baroness Plummer, J.P. Professor Sir Owen Saunders The Baroness Sharp of Hornsey,G.B.E. Sir Vincent Tewson, C.B.E., M.C. Sir Ben Bowen Thomas Authority Offices HEADQUARTERS 70 Brompton Road,London SW3 01-584 7011 TELEGRAMS: ITAVIEW LONDON TELEX: 24345 THE BORDERS AND 4 The Crescent,Carlisle ISLE OF MAN 0228 25004 CHANNEL ISLANDS 114 Rouge Bouillon,St Helier, Jersey C.I. 0534 23583 EAST OF ENGLAND Century Insurance Building, 24Castle Meadow, Norwich 0603 23533 MIDLANDS Vehicle and General House, Hurst Street,Birmingham 5 021-692 io6o NORTH-EAST ENGLAND Gunner House, Neville Street, Newcastle uponTyne 0632 610148a23710 NORTH-WEST ENGLAND Astley House, 23 Quay Street, Manchester 3 061-834 2707 NORTHERN IRELAND 5 Donegall St, areSouth, Belfast 0232 31442 SCOTLAND Fleming House, Renfrew Street, GlasgowC3 041-332 8241 SOUTH OF ENGLAND 30 Portland Street,Southampton, 501 OEA 0703 29115 SOUTH-WEST ENGLAND Royal London House, Armada Way,Plymouth 0752 63031 WALES AND WEST OF Arlbee House, Greyfriars Road, Cardiff ENGLAND 0222 28759 (5' 30205 YORKSHIRE Pennine House, Russell Street, Leeds 0532 36948 5 1 a w Builds, ownsand operatestransmitting stations, Selects andappoints programmecompanies, Controls the programmes, Controls theadvertising. THE BORDERSAND LONDON SOUTH OF ENGLAND THAMES TELEVISION SOUTHERN INDEPENDENT ISLE OF MAN (weekdays to 7 p.m. Friday) BORDER TELEVISION TELEVISION LONDON WEEKEND TRANSMITTERS TRANSMITTERS TELEVISION Caldbeck Chillerton Down (weekends from 7 p.m. Friday) Dover Richmond Hill TRANSMITTER SelKirk Newhaven* Croydon Whitehaven ENGLAND CENTRAL SCOTLAND MIDLAN DS SOUTH-WEST SCOTTISH TELEVISION ATV NETWORK WESTWARD TELEVISION TRANSMITTERS TRANSMITTERS TRANSMITTERS Caradon Hill Black Hill Lichfield Huntshaw Cross Lethanhill (Central Ayrshire) Membury Stockland Hill Rosneath Ridgb Hilt Rothesay WALES ANDWESTOF ENGLAND CHANNEL ISLANDS NORTH-EAST ENGLAND HARLECH TELEVISION CHANNEL TELEVISION TYNE TEES TELEVISION TRANSMITTERS TRANSMITTER South TRANSMITTER Burnhope St Hilary (Channel 10) Wales and Fremont Point Bath West of England Abergavenny Arfon NORTH-EAST SCOTLAND Bala GRAMPIAN TELEVISION Bath 1 EAST OF ENGLAND Brecon* ANGLIA TELEVISION TRANSMITTERS Ffestiniog ' Wales TRANSMITTERS Angus Llandovery Aviemore * Llandrindod Wells Belmont Moel-y-Parc Mendlesham Durris Presely Sandy Heath Mounteagle St Hilary (Channel 7) Rumster Forest NORTHERN I RELAND YORKSHIRE LANCASHIRE ULSTER TELEVISION YORKSHIRE TELEVISION GRANADA TELEVISION TRANSMITTERS TRANSMITTERS Ballycastle* Emley Moor TRANSMITTER Black Mountain Winter Hill Scarborough Strabane *VHF rela;, stations planned orunder construction. 7 Ea ITV's Expanding Role ITV 1969, THE SEVENTH EDITION OF THE INDEPENDENT TELEVISION AUTHORITY'S ANNUAL HANDBOOK, describes the far-reaching changes which have taken place duringthe past year and points to some of the major developments in the year to come. During 1968 the pattern of Independent Television has changed radically. Since the end of July the programmes have been provided by fifteen companies, one more than previously. These fifteen companies have been appointed by the Authority for a six-year contract period, the maximum time allowed under the Television Act.They include three completely new companies and one which is an amalgamation of two of the original companies. The pattern of areas has been changed, with the appointment of separate companies to serve Lancashire and Yorkshire. In each area outside London a single seven-day company is now responsible for providing the whole week's programmes. London programmes continue to be provided by two companies, but the changeover between them now takes place at 7 p.m. on Friday evening. These changes have led to a strengthening of the regional principle on which Inde- pendent Television is based. New creative energy has been brought into the system and viewers throughout the country have already seen the results of a freshness of approach and a greater willingness to take risks in experimenting with new ideas. Many of the new programmes have proved highly successful, though some, of course, do notplease all viewers. But Independent Television is overcoming
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