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SCIENCE / PALEONTOLOGY PALGRAVE MACMILLAN TRADE JUNE 2015 Palgrave Macmillan Trade | 6/9/2015 9781137278890 | $27.00 / $31.50 Can. Hardcover | 256 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Includes 12 black & white photos The Strange Case of the Subrights: UK Rights: Palgrave Rickety Cossack Translation Rights: Palgrave and Other Cautionary Tales from Human Evolution Other Available Formats: Ebook ISBN: 9781466879430 Ian Tattersall MARKETING *National Broadcast Publicity *National Radio Publicity *National Print Publicity American Museum of Natural History emeritus curator Ian *National Print Advertising Tattersall recounts the surprising twists and turns in our *Marketing Coordination with American Museum of Natural History understanding of our biological past *Author Appearances in New York and DC *Extensive Blog Outreach *Early Reader Reviews on In his new book human paleoanthropologist Ian Tattersall argues that a long Goodreads.com tradition of “human exceptionalism” in paleoanthropology has distorted the picture of human evolution. Drawing partly on his own career—from young scientist in awe of his elders to crotchety elder statesman—Tattersall offers an idiosyncratic look at the competitive world of paleoanthropology, beginning with Charles Darwin 150 years ago, and continuing through the Leakey dynasty in Africa, and concluding with the latest astonishing findings in the Caucasus. The book’s title refers to the 1856 discovery of a clearly very old skull cap in Germany's Neander Valley. The possessor had a brain as large as a modern human, but a heavy low braincase with a prominent brow ridge. Scientists tried hard to explain away the inconvenient possibility that this was not actually our direct relative. One extreme interpretation suggested that the preserved leg bones were curved by both rickets, and by a life on horseback. The pain of the unfortunate individual’s affliction had caused him to chronically furrow his brow in agony, leading to the excessive development of bone above the eye sockets. The subsequent history of human evolutionary studies is full of similarly fanciful interpretations. With tact and humor, Tattersall concludes that we are not the perfected products of natural processes, but instead the result of substantial doses of random happenstance. PRAISE Praise for Masters of the Planet: “Quietly magnificent”—The Atlantic, runnerup for the best book of 2012 “An authoritative snapshot of the ongoing struggle to understand our evolutionary past.”—Financial Times IAN TATTERSALL is Curator Emeritus in the Division of Anthropology of the American Museum of Natural History in New York City. The author of many books, including the widely praised Masters of the Planet, he is often interviewed about human evolution in the media and speaks around the world. He is the winner of numerous awards, and lives in Greenwich Village. 2 SOCIAL SCIENCE / PALGRAVE MACMILLAN TRADE AUGUST 2015 SOCIOLOGY / URBAN Palgrave Macmillan Trade | 8/11/2015 9781137278982 | $28.00 / $32.50 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt The Disaster Profiteers Subrights: How Natural Crises Are Making the Rich Richer and Leaving UK Rights: Palgrave Translation Rights: Jean V. Naggar Literary the Poor Even Further Behind Agency, Inc. Other Available Formats: John C. Mutter Ebook ISBN: 9781466879416 MARKETING *National Broadcast Publicity In the tradition of Naomi Klein’s Shock Doctrine, a leading *National Radio Publicity geoscientist argues that natural disasters too often push the *National Print Publicity *Blog Outreach modern world towards more extremes of inequality Natural disasters don’t matter for the reasons we think they do. They generally don’t kill a huge number of people. Most years more people kill themselves than are killed by Nature’s tantrums. And using standard measures like Gross Domestic Product (GDP) it is difficult to show that disasters significantly interrupt the economy. It’s what happens after the disasters that really matters—when the media has lost interest and the last volunteer has handed out a final blanket, and people are left to repair their lives. What happens is a stark expression of how unjustly unequal our world has become. The elite make out well—whether they belong to an open market capitalist democracy or a closed authoritarian socialist state. In Myanmar—a country ruled by a xenophobic military junta—the generals and their cronies declared areas where rice farms were destroyed by Cyclone Nargis as blighted and simply took the land. In New Orleans the city was reshaped and gentrified post Katrina, making it almost impossible for many of its poorest, mostly black citizens to return. In this important book, John Mutter argues that when no one is looking, isasters become a means by which the elite prosper at the expense of the poor. As the specter of increasingly frequent and destructive natural disasters looms in our future, this book will ignite an essential conversation about what we can do now to create a safer, more just world for us all. JOHN C. MUTTER is a professor at Columbia University with appointments in the department of Earth and Environmental Sciences and in International and Public Affairs. He was previously deputy director of the Earth Institute. Mutter was a Fellow of the American Association for the Advancement of Science in 2007. A contributor to the blog site OECD and to EARTH Magazine, Mutter has appeared on broadcast media including CNN and CBS. He lives in New York City. 3 HISTORY / MILITARY / WORLD PALGRAVE MACMILLAN TRADE JUNE 2015 WAR II Palgrave Macmillan Trade | 6/23/2015 9781137279040 | $28.00 / $32.50 Can. Hardcover | 304 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt Lost Destiny Includes one 8page black & white photo insert Joe Kennedy Jr. and the Doomed WWII Mission to Save Subrights: UK Rights: Palgrave London Translation Rights: Palgrave Other Available Formats: Alan Axelrod Ebook ISBN: 9781466879126 MARKETING A fresh look at the oldest son of the Kennedy clan, who lost his *National Broadcast Publicity life in one of the most daring and desperate missions of WWII *National Radio Publicity *National Print Publicity *IndieBound Whitebox Mailing On August 12, 1944, Lieutenant Joseph P. Kennedy, Jr., heir to one of America’s *Extensive Blog Outreach most glamorous fortunes, son of the disgraced former ambassador to Great *Early Reader Reviews on Britain, and big brother to freshly minted PT109 hero JFK, hoisted himself up into Goodreads.com a highly modified B24 Liberator bomber. The munitions he was carrying that day were fifty percent more powerful than TNT. Kennedy’s mission was part of Operation Aphrodite/Project Anvil, a desperate American effort to rescue London from a rain of German V1 and V2 missiles. The decision to use these bold but crude precursors to modernday drones against German Vweapon launch sites came from Air Corps high command. Lieutenant General Jimmy Doolittle, daring leader of the spectacular 1942 Tokyo Raid, and others concocted a plan to install radio control equipment in “warweary” bombers, pack them with a dozen tons of high explosives, and fly them by remote control directly into the concrete German launch sites—targets too hard to be destroyed by conventional bombs. The catch was that live pilots were needed to get these flying bombs off the ground and headed toward their targets. Joe Jr. was the first naval aviator to fly such a mission. And—in the biggest manmade explosion before Hiroshima—it killed him. A rare exploration of the origin of today’s controversial military drones, this book is also a searing and unforgettable story of heroism, WWII, and the Kennedy dynasty that might have been. ALAN AXELROD is the author of biographies of Generals Patton and Bradley and numerous other books on American military history. He has extensive media experiance and has been featured on MSNBC, CNN, CNBC, Fox, NPR, and many others. He and his work have been featured in BusinessWeek, Fortune, and Cosmopolitan, among others and he has been a consultant to historical museums, cultural institutions, television's "Civil War Journal", the WB Network, and the Discovery Channel. He lives in Atlanta, GA. 4 BUSINESS & ECONOMICS / PALGRAVE MACMILLAN TRADE AUGUST 2015 MARKETING / GENERAL Palgrave Macmillan Trade | 8/18/2015 9781137279712 | $27.00 / $31.00 Can. Hardcover | 288 pages | Carton Qty: 6.125 in W | 9.250 in H | 1.000 lb Wt The Global Code Subrights: What We All Value, and Why, in the New World Economy UK Rights: Palgrave Translation Rights: Folio Literary Management, LLC Clotaire Rapaille Other Available Formats: Ebook ISBN: 9781466879348 The bestselling author of The Culture Code explains why MARKETING *National Broadcast Publicity marketing and social psychology must evolve to acknowledge *National Radio Publicity new, universally held human values *National Print Publicity *Author Speaking Engagements *Online Advertising For decades, Clotaire Rapaille’s work focused on how people’s relationships with *Extensive Blog Outreach *Email Marketing Campaign the most important concepts in their lives—love, health, and money, for *Marketing Coordination with Archetype instance—are guided by subconscious cultural messages. But recently, he has Discoveries Worldwide uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education.