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Diplomarbeit View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by OTHES DIPLOMARBEIT AT THE END OF THE DAY, THE LAND BELONGS TO THE COMMUNITY Eine rechtsanthropologische Annäherung an das Verhältnis zwischen der Red Bull Soccer Academy West Africa Ltd. und dem lokalen Umfeld in Ghana Verfasser Mag. Martin Kainz angestrebter akademischer Grad Magister der Philosophie (Mag. phil.) Wien, 2012 Studienkennzahl lt. A 307 Studienblatt: Studienrichtung lt. Kultur- und Sozialanthropologie Studienblatt: Betreuerin / Betreuer: Mag. DDr. Werner Zips Diese Arbeit ist Freeman Ayitey und Stephen Zewu gewidmet. This paper is dedicated to Freeman Ayitey and Stephen Zewu. INHALTSVERZEICHNIS I. EINLEITUNG....................................................................................................................... 1 1.1. Hintergrund der Arbeit .................................................................................................. 3 1.2. Fragestellung, Aufbau und Zielsetzung........................................................................ 5 1.3. Sprachliche Umsetzung ............................................................................................... 7 II. KONFLIKTFELDER UND MEDIALE RESONANZ............................................................ 8 2.1. Zur Übernahme der Soccer School of Lavanttal – Berichterstattung in Österreich...... 8 2.2. Red Bull Ghana – Berichterstattung in Ghana und Österreich..................................... 9 III. FORSCHUNGSANSATZ ..................................................................................................13 3.1. Vorwissen und Vorannahmen ......................................................................................13 3.2. Zugang zum Feld und Fallauswahl ..............................................................................14 3.3. Erhebungstechniken und Sprache ...............................................................................17 3.3.1. ExpertInneninterviews und offene Leitfäden ..........................................................17 3.3.2. Sekundärdaten .......................................................................................................19 3.4. Datenauswertung .........................................................................................................19 3.4.1. Transkription...........................................................................................................19 3.4.2. Analyse...................................................................................................................20 3.5. Qualitätssicherung........................................................................................................21 3.6. Forschungsethik ...........................................................................................................22 IV. DIE AKDADEMIE IM KONTEXT GLOBALER WERTSCHÖPFUNGSKETTEN..............23 4.1. Das strukturelle Gefüge in und um Red Bull Ghana .....................................................23 4.2. Auswirkungen auf die Spieler .......................................................................................24 4.3. Formen des Upgradings ...............................................................................................26 V. DAS LOKALE UMFELD IM RECHTSPLURALEN KONTEXT ........................................29 5.1. South Tongu und Fievie State ......................................................................................30 5.2. Rechtspluralismus in Ghana .........................................................................................33 5.2.1. Chieftaincy im Eweland ..........................................................................................36 5.2.1.1 Zur politischen Organisation im Eweland ..........................................................37 5.2.1.2. Zur Rolle eines Chiefs ......................................................................................38 5.2.1.3. Regional Houses und Traditional Councils.......................................................39 5.3. Die Akademie, ihr Umfeld und InterviewpartnerInnen...................................................39 5.3.1. Fievie-Dugame .......................................................................................................41 5.3.2. Fievie-Kpodzadzi....................................................................................................42 5.3.3. Adidokpoe ..............................................................................................................42 5.3.4. New Bakpa .............................................................................................................42 5.3.5. Adutor.....................................................................................................................43 5.3.6. Sogakope ...............................................................................................................43 5.3.7. ArbeiterInnen/ Angestellte Red Bull Academy........................................................44 5.3.8. Ehemalige ArbeiterInnen/ Angestellte Red Bull Academy......................................45 5.3.9. Leitungspersonal Red Bull Academy......................................................................45 VI. GOVERNANCE, LAND UND DIE ÖKONOMIE DER INTERESSEN...............................46 6.1. Das Konzept von Governance .....................................................................................47 6.1.1. Chiefs und Local Governance im rechtspluralen System.......................................49 6.1.2. Regional Governance.............................................................................................51 6.2. Anbahnung auf verschiedenen Ebenen .......................................................................53 6.2.1. Erste Kontakte und Interessen an der Akademie...................................................54 6.3. Zur Theorie der Praxis..................................................................................................57 6.3.1. Struktur, Feld und Habitus......................................................................................58 6.3.2. Die Ökonomie der Interessen.................................................................................61 6.4. Partizipation, Interaktion, Impacts und Konfliktpotenziale ............................................64 6.5. Zur Landfrage...............................................................................................................71 6.5.1. Local Administration und Land Tenure...................................................................72 6.5.2. Land Tenure und Governance in der Fievie Traditional Area.................................75 6.6. Ansehen und Perzeption in der umliegenden Bevölkerung .........................................79 6.7. Social Responsibility und Local Development..............................................................82 6.7.1. Interesse I: Aufnahme von lokalen Spielern...........................................................85 6.7.2. Interesse II: Zugang zu Trinkwasser ......................................................................88 6.7.3. Interesse III: Verbesserung der Straße ..................................................................89 6.7.4. Weitere Interessen .................................................................................................90 6.7.5. Umgang mit lokalen Beschäftigten.........................................................................91 6.8. Zur Situation und Zufriedenheit der Beschäftigten .......................................................95 6.9. Konflikte in Kontrast zur Petition ............................................................................... 101 6.10. Transnationaler Konzern, lokale AkteurInnen und Governance.............................. 105 VII. KONKLUSION.............................................................................................................. 109 7.1. Ausblick im Diskurs? ................................................................................................. 116 VIII. QUELLENVERZEICHNIS............................................................................................ 118 8.1. Primärliteratur ............................................................................................................ 118 8.2. Sekundärliteratur........................................................................................................ 127 IX. ANHANG ....................................................................................................................... 129 9.1. Interviewliste .............................................................................................................. 129 9.2. Abstracts .................................................................................................................... 130 9.2.1. Abstract Deutsch .................................................................................................. 130 9.2.2. Abstract English.................................................................................................... 131 9.3. Lebenslauf ................................................................................................................. 132 I. EINLEITUNG Das Feld des Fußballs ist ein globales. Dieses Spiel wird auf allen Kontinenten praktiziert. Besonders in afrikanischen Ländern südlich der Sahara nimmt der Fußball eine populäre, breitenwirksame als auch identitätsstiftende
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