A / W PETAR PETROV EUDON CHOI 2020 PUSHBUTTON ANAÏS JOURDEN MYKKE HOFMANN ÊTRE CÉCILE ALLUDE DOUBLE RAINBOUU NEW! AYA MUSE NEW YORK ABOUT LONDON EMMA CHARLES PARIS PETAR PETROV Petar Petrov founded his eponymous womenswear brand in Vienna in 2009 creating a dynamic, elegant aesthetic that fuses feminine fluidity with precise tailoring. “A concept of luxury that can be summarized in a few words does not exist for me. Of course, the nest fabrics and leathers, colours and materials create the products ‘value’, but I try to design with my personal idea of a modern woman in mind. I learn from my clients and what they share is independence, individuality and a taste for the unexpected.” Petrov has attracted clientele including Amal Clooney, Anne Hathaway, Celine Dion, Julia Roberts, Lily James & Margot Robbie. PETARPETROV.COM STOCKISTS Apropos ∙ Bergdorf Goodman ∙ Harrods ∙ Hudson Bay Company Lane Crawford ∙ Matchesfashion.com ∙ Moda Operandi ∙ Mue Mytheresa ∙ Net-a-Porter ∙ Selfridges ∙ Tsum ∙ +more BOOKINGS
[email protected] LONDON PARIS FEBRUARY 26 - MARCH 4 Debut LFW Runway Show February 15, 10am 27 Boulevard Jules Ferry +44 (0) 757 244 6955 Paris 75011 +44 (0) 757 244 6955 PAPER MACHE TIGER A/W 20 2 EUDON CHOI Eudon Choi is a contemporary womenswear brand that effortlessly combines masculine tailoring with a feminine sensibility. Designed to be worn season after season, the garments adapt to an individual’s personality and marry seamlessly into their wardrobe offering something unique, understated and intellectual. Using traditional menswear detailing and sartorial techniques to shape the female form, items are meticulously constructed and become undeniably feminine once worn.