Applying Design Thinking to Create Impactful Corporate Social Responsibility Programs: A WIN-WIN for Social Enterprise & Corporate Publisher Sponsor Applying Design Thinking to Create Impactful Corporate Social Responsibility Programs: A WIN-WIN for Social Enterprise & Corporate Table of Content CHAPTER 1 4 Good CSR Programs Contribute Positively to Corporate Performance CHAPTER 2 16 SPOT Analysis on the Cross-Over of Social Enterprise and CSR Program EXCURSUS 24 What is Social Impact Measurement (SIM)? CHAPTER 3 46 Apply Design Thinking to Formulate CSR Programs with Social Impact CHAPTER 4 56 Cases of SE and Corporate Cross-Over Programs Based on Design Thinking APPENDIX 76 Author Wong Ching Hung Eva; Kee Chi Hing and Kan Chung Kan Clara Designer Fundamental Sponsor Home Affairs Bureau, Hong Kong SAR Government Publisher Fullness Social Enterprises Society Limited Address Shop no.14, 1/F, Block 8, City Garden Shopping Centre, 233 Electric Road, North Point, Hong Kong Email
[email protected] ISBN 978-988-77323-7-2 PREFACE Applying Design Thinking to Create Impactful Corporate Social Responsibility Programs: A WIN-WIN for Social Enterprise & Corporate Since 2015, Fullness Social Enterprises Society (FSES) has been publishing booklets to share practical management knowledge helpful to social entrepreneurship development. FSES has started to teach the HKU-SPACE Qualification Framework Level-6 course called Management for Social Enterprise since 2012. So far FSES have trained 10 cohorts of 156 students, of which 20 have successfully established start-up social enterprises (SEs) and 11 are holding management positions in SEs. Some of the lecture materials on the current development of SEs in Hong Kong, on social impact measurement and on managing breakeven time are re-organized and published into booklets for public circulation in the last three years.