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The Future Begins in the Present. the Innovations of Thyssenkrupp Employees Serve Their Children and Many People Across the Globe

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The Future Begins in the Present. the Innovations of Thyssenkrupp Employees Serve Their Children and Many People Across the Globe TK The future begins in the present. The innovations of ThyssenKrupp employees serve their children and many people across the globe. magazine ThyssenKrupp works sustainably - in the present, for the future Steel Automotive Elevator Technologies Materials Serv Jessica Sternke, 7 “My mom makes steel outsides for buildings.” Jessica’s mother works for ThyssenKrupp developing bespoke stainless steel cladding for buildings. ThyssenKrupp is world no. 1 in the growing stainless market. Stainless more popular than ever. By cladding entire facades in stainless steel, Andrea Sternke and her colleagues at Thys- senKrupp put a very special shine on buildings. But stainless has other uses, too, from kitchen equipment and automobile components to chemical plants and offshore installa- Neuer Zollhof, Düsseldorf. Architekt: Frank O. Gehry tions. Gradually being used to replace more and more materials, stainless steel has a very bright future. Technology leaders in steel development and production. Key to our market position are state-of-the-art production facilities that give us the edge in quality, productivity and competitiveness. Like our new compact strip production line in Duisburg, the first in the world in an integrated steel mill, or our groundbreaking strip caster in Krefeld, both milestones in steelmaking technology. On the sales side, too, we set new standards: We were the first European company in the industry to sell our pro- ducts online. ThyssenKrupp – an attractive investment. Globally active, ThyssenKrupp holds excellent technology and market positions in its three main businesses steel, capital goods and services. With our all-round know-how we are an innovative company with outstanding prospects in many growth markets. All of which makes ThyssenKrupp a stock with potential. Developing the future. TK Visit us on the Internet: www.thyssenkrupp.com TK Magazine 1 | 2003 Contents 4 Daily challenge: ThyssenKrupp is committed to sustainability By Prof. Dr. Ekkehard D. Schulz 6 Creative element: Hydropressure can transform even the hardest steel 12 Sustainable use: Carl von Carlowitz invented sustainability 14 Fast rescue: A desmoking system helps prevent tunnel catastrophes 20 Whispering arrow: The Transrapid is the ideal means of transport Interview with Prof. Dr. Eckhard Rohkamm 24 Award-winning achievement: Thomas Heller invented a steel frame which his son now promotes 28 Intelligent solution: TubPAS steers cars electronically 34 Common future: Changing companies 42 Long-term cooperation: ThyssenKrupp lures young academics 46 High-quality knowledge transfer: A state-of-the-art stainless steel plant is being built in Shanghai 54 European strategy: Sustainability helps create a fairer society 58 New dimension: FR 30 steel withstands fire for up to half an hour 66 Closed cycle: A shaft furnace produces crude iron from residual material 68 Balanced image: A Solartec plant seeks harmony with nature 74 Unbreakable technology: Sheet piles stabilize dikes for the long term 76 Custom-made assistance: Stair lifts improve the quality of life for elderly people 84 Sustainable importance: Corporate governance raises a company’s long-term value Interview with Dr. Gerhard Cromme 86 Visible vision: The TWIN elevator revolutionizes elevator technology 90 Imprint TK Magazine | 1 | 2003 | 3 ustainable development. There is no way around this concept these days, even though it is an abstract term whose meaning is ThyssenKrupp Sfamiliar to just 10 percent of the German population, according to opinion surveys. Even those who deal with sustainability on a professional basis is committed to have so far been unable to agree on a clear-cut definition of the con- cept, and very few will know that it actually originated in the context of sustainability forestry, being first used in 1713 by the mining supervisor Hannß Carl von Carlowitz in the Freiberg district of Saxony. Introduction by Prof. Dr. Ekkehard D. Schulz, Chairman of the Executive Board SUSTAINABILITY IS ABOUT THE PRESENT AND THE FUTURE of ThyssenKrupp AG In fact, the concept itself has not changed, since it held that one may only cut as much wood as is harvested from new trees grown else- where. What is true for forestry applies to any other area of life, and sus- tainability means restoring and maintaining an optimal and durable bal- ance between economics, ecology and social responsibility. The Brundtland Report, released in 1987 by the World Environ- ment and Development Commission, defined sustainability as “A form of development that meets the needs of the present without compro- mising the ability of future generations to meet their own needs.” ThyssenKrupp is wholly committed to this concept of sustainabil- ity, and for this reason has joined the “ecosense” forum on sustain- ability, though for us the concept is far more than an object of debate in an in-house council. To document our commitment to sustainability, we have made it the theme of this latest issue of our company magazine. We have deliberately decided not to compile a sustainability re- port, since such reports risk digressing into the realm of the theoretical Sustainability means a balance between or abstract – or into graveyards of data. ThyssenKrupp is instead seek- economy, ecology and ing to give sustainability a face, figuratively speaking, and as a high- social responsibility. technology company we are opening our doors to show how our em- Being true to this principle is a daily challenge for the ployees develop new, sophisticated products in line with sustainability employees of ThyssenKrupp, criteria. which they take up wherever they may be working. It is our answer to the prophesies of global collapse and doom that have been making the rounds for 30 years now. It was three decades ago that Dennis Meadows published his report on the limits to growth, and its computer-modeled crisis scenarios certainly alarmed many people, raising as they did the specter of the end of mankind. Only a year later, Konrad Lorenz, the behavioral scientist and Nobel Prize winner, spoke of “the eight deadly sins of civilized mankind.” Tak- ing on the role of preacher, he formulated his “call on mankind to re- pent and shed its vices,” warning that otherwise not only culture but the very existence of the human race as a species would be threatened. Meadows has remained true to his gloomy theory, arguing in 2000 that “It is now too late for sustainable development; we have to fight to secure our survival.” We explicitly disagree with such a pes- Bartsch Photo Werner 4 simistic outlook, and believe that while it is important to write about sus- cially just and ecologically sound development not only today, but also tainability we above all have to live it. This magazine offers a variety of in the future.” All our innovations are future-oriented; they serve people examples proving that human knowledge and its practical application today and are designed to serve at least another generation, as well. can play a decisive role here. The only question is whether this is enough. As Kofi Annan, the secretary-general of the United Nations, re- cently noted, “Knowledge has always been the key to human develop- SUSTAINABILITY PRESUPPOSES SOCIAL RESPONSIBILITY ment. It will also be the key to sustainability.” Some experts such as the British sociologist Anthony Giddens complain ThyssenKrupp lives this concept of sustainability. We make sub- that today’s society is “obsessed with the future,” and designing that stantial investments in the training and further education of our em- future is clearly increasingly complex in a global world with interna- ployees and, in cooperation with universities in Germany and abroad, in tionally active investors and companies. This is true also for Thyssen the promotion of knowledge and science – with tangible results. Only Krupp, and that is exactly why we need to gain an understanding of the because our employees make full use of their knowledge to arrive at roots of our company. One essay in this magazine looks at these basics new, creative and innovative ideas is it possible to arrive at the kinds of and takes a historical look at the principles which were common to the stories and reports that you can read in this magazine. former competitors Thyssen, Krupp and Hoesch, and ultimately helped We use the materials that nature offers us while saving energy, re- bring them together under one roof and one brand name. sources and aiming for maximum recycling quotas. Society has doubt- Social responsibility toward our employees has long been, and re- less made great progress in this respect over the past three decades, mains, important to us. At the same time, transparency plays an in- learning along the way that resource-efficient production processes are creasingly important role, especially in the light of the demands of the not only environmentally responsible but in most cases reduce costs German Corporate Governance Code. ThyssenKrupp complies with and help to improve value creation. most of the Code’s recommendations in the hope of strengthening trust Take steel, a material whose reusability is unsurpassed by any in the company among shareholders, customers, employees and in- other material. Thanks to new technologies, we have managed to use vestors. This is no tribute to analysts or an attempt to gain entry to the the characteristics of water as a medium for the transfer of pressure to Swiss-born “Dow Jones Sustainability World Index,” but part of our cor- remold steel for its use in automotive engineering, thereby saving en- porate culture and hence our view of ourselves. ergy (and money). Similarly, our new Solartec line uses not only the roof We see ourselves as a technology company that takes into ac- of a house but also its walls as a source of energy, so that no conven- count the entire spectrum of technical requirements – for example, with tional roof and facade covering is required.
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