We Get You Twin Cities

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WE GET YOU TWIN CITIES

Media Across The Market

At OUTFRONT, we understand that to brands, audiences are everything. Consumers have changed their daily habits but still associate being outside the home with joy and according to the Harris poll, have increased their notice rate of OOH media.

We provide an integrated and targeted platform to connect brands to their desired audiences, as they live their lives. We are famous for incomparable impact and creativity of our medium – we champion the power of the biggest canvases across North America to drive engagement, fame, and trust. And we do it where it matters.

— We are everywhere. We empower smart brands to take advantage of our ubiquity (500K canvases), our national footprint (25 top markets), and our local community connections (and relevance).

— We are front and center in the places where people live, work, and play. From neighborhoods and communities, to urban centers and transit hubs, to busier than ever highways and roads.

We leverage new technology to make OOH more relevant, responsive, and rewarding. Plus we make all of your existing digital investments work harder, including search, social, and mobile.

Intelligent OOH is about the permanent versus the transient. The IRL to the URL. The confluence of and flexibility between screens. Truth, trust, and transparency.

OUTFRONT. We help people, places, and business grow stronger.

2 IMPACT WHERE IT MATTERS

WE LEVERAGE THE POWER OF TECHNOLOGY, LOCATION, AND CREATIVITY TO DRIVE IMPACT AND ENGAGEMENT BETWEEN BRANDS AND AUDIENCES.

TECHNOLOGY LOCATION CREATIVITY Technology is a priority for OUTFRONT. We have the right With over 500K canvases & presence in highly trafficked Creative drives 70% of an ad’s effectiveness. OUTFRONT hardware, software, and tools to make your campaigns more transit hubs, OUTFRONT has national breath with deep delivers the best inventory in the country, serving as the targeted, efficient, and trackable. We know reaching the local depth. This scale allows all brands, national or local, perfect blank canvas for your brand story, illustrated right people is a top priority. That’s why we use syndicated to make an impact and maintain a national presence through big, bold, and beautiful creative. Our location research and real time mobile data to find people IRL. (7 out of 10 Americans weekly), with targeted messaging based media provides unmatched contextual relevance We also know that measurement matters. So, we have by market or demographic, delivered at a high frequency to your target audience. Leverage our in-house creative developed an attribution model that is scalable to meet (20+ times a day). agency, STUDIOS, for best in class creative services. different business needs.

SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD ROI. WE GET YOU AUDIENCES COVID-19 ACCELERATED MANY CONSUMER TRENDS AND CHANGED BEHAVIORS, HIGHLIGHTING AND INCREASING OUTFRONT’S PROXIMITY MARKETING POWER. OUR ABILITY TO INTEGRATE INTO COMMUNITIES, DRIVE CONTEXTUAL AND SITUATIONAL RELEVANCE, AND AMPLIFY DIGITAL MEDIA’S EFFECTIVENESS UNIQUELY POSITIONS OUTFRONT (AND YOUR MESSAGING) TO IMPACT CONSUMERS.

RENEWED APPRECIATION FOR THE OUTDOORS INCREASED LOCALIZED TRAVEL DIGITAL BURNOUT People are eager to get out of the house, associating the Personal vehicles have become their own form of PPE. People are experiencing digital fatigue, with 68% agreeing outdoors with joy and safety. In fact, 69% reported increased In fact, many millennials have purchased a car during that they spend too much time looking at screens. OOH appreciation for their outdoor surroundings and 65% try the pandemic. Over half of people report travel patterns can both serve as relief with its IRL presence and creativity to get out of the house as often as possible. The demand that are the same or greater versus pre-COVID, with 40% and amplify needed digital connection. Leverage the for outdoors experiences continues to rise, whether that’s walking more and 29% driving more. OOH’s localized core strengths of OOH with the connectivity of mobile walking around town, dining outside, or visiting outdoor pop- proximity and relevance is key to connect. to provide more touchpoints of engagement and inspire up-shops. This has driven a 45% increase in notice rates of people to search, shop, or share. OOH ads compared to pre-pandemic.

SOURCE: THE HARRIS POLL, SEPTEMBER 2020. 4 LEVERAGE CONSULTATION OUR EDGE CREATIVE OUTFRONT’S 360˚ PARTNERSHIP APPROACH ENSURES YOU GET THE EDGE ON YOUR COMPETITION. PRODUCTION

AMPLIFICATION

ATTRIBUTION

CONSULTATION CREATIVE PRODUCTION AMPLIFICATION ATTRIBUTION DEFINING YOUR THE MOST CREATIVE LAUNCHING TAKING YOUR MESSAGE TRACKING CAMPAIGN OF ALL MEDIUMS YOUR CAMPAIGN FROM IRL TO URL SUCCESS Tap into our insights team, Leverage our award winning Let’s launch your brand story! OOH is the best primer for Our suite of attribution smartSCOUT™, or Geopath, in-house creative agency, With a full in-house operations all things digital, including solutions can track the to find the best canvases to OUTFRONT STUDIOS, to aid with team, your campaign will hit the search, social, and mobile. Our successes of your campaign reach your audience. Prefer to anything from best practices to streets in an impactful way. communications team can assist based on particular KPIs like buy programmatically? 1000+ full campaign development. in press, social campaigns, and Foot Traffic, Web Traffic, Phone canvases available to be bought digital engagement tracking. Calls, Tune In, and Brand Affinity. programmatically on top SSP & DSP platforms.

14.28 377 360 369 341 338 349 WITH OOH +40%

TO CLICK AFTER 48% BEING EXPOSED 5.97 MORE LIKELY TO OOH 5.57 135 135 4.58 DIGITAL 130 SEARCH 3.73 92 93 96 2.94 OOH 1.37 43 41 38 DIGITAL DIGITAL

RADIO VIDEO DISPLAY PRINT TV OOH TV RADIO PRINT BANNER AD ON COMPUTER OOH TV RADIO PRINT BANNER AD ON COMPUTER OOH TV RADIO PRINT BANNER AD ON COMPUTER

SEARCH SOCIAL MOBILE When OOH is added to the media mix, it increases OOH drives nearly 4x more social/digital activations, Consumers are 48% more likely to engage with a mobile search’s return on ad spend by 40%. per ad dollar spent, than any other media. In addition, ad after being exposed to the same ad on OOH first. 1 in 4 Americans has posted an OOH ad onto Instagram.

OOH drove 300% increase in search for an innovative A single digital billboard reached over 13 million book OOH & mobile drove over 19,000 people to insulin company. Read more. lovers on social over a 8 week campaign. Read more. grocery stores in the San Francisco area. Read more.

SOURCE: SEARCH: BENCHMARKETING, 2018, SOCIAL: NIELSEN, 2018, MOBILE: OCEAN NEURO INSIGHTS. ATTRIBUTION MATTERS

OUTFRONT’S COMPREHENSIVE SOLUTIONS STACK PROVIDES CLIENTS WITH THE FLEXIBILITY TO CHOOSE ATTRIBUTION PRODUCTS BASED ON SPECIFIC CAMPAIGN KPIs.

FOOTFALL Footfall uses a consumer’s physical behavior to track incremental store and on-site visits to OOH campaigns they have viewed.

ONLINE Online conversion tracking identifies when a consumer is exposed to OOH advertising and then visits the corresponding brand’s website or mobile app.

TUNE-IN Devices exposed to OOH ads are mapped to households that viewed a specific program, measuring tune-in lift.

LOCATION SURVEYING On site surveying provides brands with the opportunity to understand how audiences are responding to OOH creative. Awareness, ad recall, interest, and intent to buy attributes are measured, providing valuable insight around ROI and the true impact of the OOH buy. 7 OOH’S 2021 PROJECTED GROWTH IS HIGHER THAN ANY OTHER MEDIUM US Media 2021 & 2022 Forecast

2022 FORECAST 2021 FORECAST

10% DIGITAL 9% 7% OOH DIGITAL 3% 1% OOH RADIO

-2% -2% -3% RADIO TV TV -9% PRINT

-14% PRINT

OOH & DIGITAL ARE THE ONLY TWO MEDIA CHANNELS PROJECTED FOR GROWTH THROUGH 2022

SOURCE: MAGNA GLOBAL, JUNE 2020. 8 IMPACT WHERE IT MATTERS

YOUR STORY & YOUR AUDIENCE. OUR CANVAS.

CBSA POPULATION POSTERS & COMMUTER RAIL TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK AGE 18+ JUNIOR POSTERS & SUBWAY

1 New York-Newark et al, NY-NJ-PA 15,854,407 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 2 Los Angeles-Long Beach, CA 10,451,893 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 3 Chicago, IL 7,317,590 ● ● ● ● ● ● ● ● ● 4 Dallas-Forth Worth-Arlington, TX 5,493,383 ● ● ● ● ● ● 5 Houston-The Woodlands, TX 5,139,142 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,928,584 ● ● ● ● ● ● ● ● ● ● ● ● 7 Washington, DC-VA-MD-WV 4,792,045 ● ● ● ● ● ● ● ● ● 8 Philadelphia, PA 4,760,831 ● ● ● ● ● ● 9 Atlanta, GA 4,469,298 ● ● ● ● ● ● ● ● ● ● ● ● 10 Boston-Cambridge-Newton, MA-NH 3,869,173 ● ● ● ● ● ● ● ● ● ● ● ● 11 San Francisco-Oakland, CA 3,791,851 ● ● ● ● ● ● ● ● ● ● ● ● ● 12 Phoenix-Mesa-Scottsdale, AZ 3,629,102 ● ● ● ● ● ● ● ● ● 13 Riverside, CA 3,400,434 ● ● ● ● ● ● 14 Detroit-Warren-Dearborn, MI 3,349,295 ● ● ● ● ● ● ● 15 Seattle-Tacoma-Bellevue, WA 2,037,653 ● ● ● 16 Minneapolis-St. Paul, MN 2,745,894 ● ● ● ● ● ● ● 17 San Diego-Carlsbad, CA 2,612,004 ● ● ● ● ● ● ● 18 Tampa St. Petersburg, FL 2,488,858 ● ● ● ● 19 Denver-Aurora-Lakewood, CO 2,157,155 ● ● ● ● ● ● 20 Baltimore-Columbia-Towson, MD 2,199,095 ● ● 21 St. Louis, MO-IL 2,184,791 ● ● ● ● ● 22 Orlando-Kissimmee-Sanford, FL 1,969,080 ● ● ● ● ● 23 Portland-Vancouver, OR-WA 1,937,025 ● ● ● 24 Pittsburgh, PA 1,891,339 ● ● 25 San Antonio-New Braunfels-TX 1,868,353 ● ●

● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

CBSA POPULATION POSTERS & COMMUTER RAIL TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK AGE 18+ JUNIOR POSTERS & SUBWAY

26 Sacramento-Roseville, CA 1,792,435 ● ● ● ● ● 27 Las Vegas-Henderson-Paradise, NV 1,703,138 ● ● ● ● ● ● 28 Cleveland-Elyria, OH-KY-IN 1,615,250 ● ● ● 29 Kansas City, MO-KS 1,612,246 ● ● ● ● ● 30 Columbus, OH 1,584,094 ● ● ● ● ● 31 San Jose-Sunnyvale, CA 1,552,839 ● ● ● ● ● ● ● ● ● 32 Indianapolis-Carmel-Anderson, IN 1,530,232 ● ● ● 33 Nashville-Davidson, TN 1,470,997 ● ● ● 34 Virginia Beach, VA-NC 1,354,497 ● ● 35 Providence-Warwick, RI-MA 1,297,094 ● ● ● ● 36 Jacksonville, FL 1,181,026 ● ● ● 37 Raleigh, NC 1,013,132 ● ● ● ● 38 Memphis, TN-MS-AR 1,010,521 ● ● ● 39 Richmond, VA 1,009,213 ● ● 40 Louisville, KY-IN 1,002,724 ● ● ● ● ● 41 New Orleans-Metairie, LA 998,197 ● ● ● ● 42 Hartford-West Hartford, CT 961,069 ● ● ● ● ● ● 43 Buffalo-Cheektowaga, NY 903,131 ● ● 44 Rochester, NY 854,315 ● ● 45 Grand Rapids, MI 803,636 ● ● ● ● ● 46 Fresno, CA 712,009 ● ● ● ● 47 New Haven-Milford, CT 680,701 ● ● ● ● ● ● 48 North Port-Sarasota, FL 674,397 ● ● ● 49 Allentown-Beth, PA 664,490 ● ● ● 50 Dayton, OH 626,034 ● ● ●

● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE

Minneapolis and St. Paul are known for their diverse culture, highly educated people, and high quality of life. In 2017 the Twin Cities saw 33 million visitors, a 2.5% growth of people coming to the metro area. The Twin Cities serve as headquarters to corporations such as Target, Ecolab, Ameriprise, Xcel Energy, Thrivent Financial, Securian Financial, Hormel, Land O Lakes, General Mills, 3M, United Health, Medtronic, Cargill, Best Buy, Fair Isaac, Blue Cross, St. Jude, and many more. It is also home to many Regional and National Banking Institutions, including Wells Fargo, US Bank, and RBC, which makes them a powerful financial center.

WHY TWIN CITIES? • Metro areas seeing record breaking population growth— Minneapolis more than doubled in 15 years. • Millions of residents and visitors each year • Third largest economic center in the Midwest • Thriving theater, cultural center, and museum scene • Seven national sports teams across all the major leagues NFL-Vikings, MLB-Twins, NHL-Wild, NBA-Timberwolves, NLB-Saints, WNBA-Lynx, MLS-MN United.

In the Twin Cities, OUTFRONT reaches 94% of the CBSA consumers weekly.

MINNEAPOLIS

172 51% mi. 66%

College Degree Total miles traveled White-collar or higher past week occupation

56 50% min. 18%

African American 9% Asian 7% Female Time spent traveling to Blue-collar White work round trip. occupation 74% Hispanic/Latino 50% 94% 69% 6% Other/Mixed 4%

MINNEAPOLIS/ST.PAUL Male Drive alone or Employed 2.8 MILLION A18+ CBSA carpooled

MINNEAPOLIS

BULLETINS DIGITAL BULLETINS JUNIOR POSTERS LIVEBOARD NETWORKS

BACKLIT DIORAMAS WALLSCAPES DOMINATIONS COLUMN WRAPS

SOFFIT BANNERS FLOOR GRAPHICS EXPERIENTIAL MOBILE NETWORK

BILLBOARDS 17 SECOND SCREEN MEDIA 48 BULLETINS 18 MOBILE NETWORK 49

DIGITAL BULLETINS 20 SOCIAL INTEGRATION 50

JUNIOR POSTERS 22 SKYWAY MEDIA 24 MINNEAPOLIS/ST. PAUL SKYWAY SYSTEMS 26 ROCHESTER 30

MALL OF AMERICA 32 LIVEBOARD NETWORKS 34 BACKLIT DIORAMA 35

WALLSCAPES 36

DOMINATIONS 37

COLUMN WRAPS 38

FLOOR GRAPHICS 39

OCTAGON 40

SOFFITS 41

EXPERIENTIAL 42 TARGET FIELD/TARGET CENTER ARENA 43 U.S. BANK STADIUM 44

CONVENTION CENTER AREA 45

Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke points throughout the Minnesota, bulletins provide the advertising message a long-term presence and tremendous visibility to all traffic.

PRODUCT INFORMATION • 20’H x 60’W • 14’H x 48’W • Unique Sizes • Extensions available on some locations

COVERAGE • See map for coverage

Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging. The digital network spots will run 1,228 spots per day, 8596 per week, 34,384 per 4 weeks!

PRODUCT INFORMATION • 14’H x 48’W • 10’6”H x 36’W • Spot Length: 8 seconds • Loop Length: 64 • Advertiser Slots: 8 • Dynamic Capabilities

COVERAGE • See map for complete coverage

Junior posters offer point-of-purchase opportunities and are a great medium for local businesses to drive traffic to their stores. Junior posters can target neighborhoods, shops and ethnic areas. These impactful canvases are located in local neighborhoods where many other media options may be zoned out.

PRODUCT INFORMATION • 5’H x 11’W • 6’H x 12’W

COVERAGE • See map for complete coverage

The Twin Cities skyways are a climate controlled interconnected collection of 2nd story pedestrian walkways that span over 17.5 miles. Each day, Outfront’s Skyway Media platform reaches over 350,000 upscale working adults and business decision makers that live, work, and shop in Minneapolis, St. Paul, and Rochester. Additionally, the skyway system connects visitors to hotels, sporting events, nightlife in the warehouse district, and performances in the theatre district.

Outfront’s skyway advertising mediums are strategically placed throughout the skyways to target high traffic areas within our market, such as the Minneapolis Convention Center, Target Corporation, Target Field, Target Center, Xcel Energy Center, The Mayo Clinic, Faegre Law, Thrivent Financial, U.S. Bank Stadium, RBC Wealth Management, Wells Fargo, U.S. Bank and many more.

MEDIA • Liveboard Networks • Backlit Dioramas • Wallscapes • Dominations • Column Wraps • Floor Graphics • Elevator Clings • Experiential Opportunities • Speciality Media

COVERAGE • Minneapolis • St. Paul • Rochester • Mall of America

MINNEAPOLIS SKYWAY ST. PAUL SKYWAY The Minneapolis skyway connects 9.5 miles and reaches over 250,000 upscale working Saint Paul Skyway system is over 5 miles long and connects the Central Business District adults that enter the city each day. This system is home to the headquarters for many with the cultural and entertainment areas of downtown allowing advertisers to reach Fortune 500 businesses, the country’s second-largest Theatre District, per capita, and upscale consumers. twenty-four of the twenty-fivelargest law firms. Coverage Area: Coverage Area: • Xcel Energy Center • Science Museum of MN • Mpls Convention Center • Wells Fargo • City of Minneapolis • River Center • Children’s Museum • Target Corporation • Ameriprise Financial • Hennepin County • Ecolab • Ordway • Target Field • RBC Wealth Management • Thrivent Financial • Securian Financial • Minnesota Public Radio • Target Center • U.S. Bank Stadium • Lawson Software • Guthrie Theater • Capella Education

MINNEAPOLIS

763.540.0031 COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 SOURCE: MINNEAPOLIS.ORG/MAP-TRANSPORTATION/MINNEAPOLIS-SKYWAY-GUIDE/APTA, GEOPATH 26 MINNEAPOLIS/ST. PAUL SKYWAY Profile

181 15 59% 41% mi. min.

Male Female 98% Total miles traveled 2% Time spent traveling to 99% past week and from work each day

White-collar Blue-collar College Degree occupation occupation or higher

African American 18-34 > $50K 58% 83% 42%

35-54 $50K-$99,999 White 17% 10% 43% 55-64 $100K-$149,999 Other/Mixed 0% 49% 16% 65+ $150K+ Asian 0% 0% 0%

MINNEAPOLIS

12TH AVE S

11TH AVE S S 5TH ST

11TH AVE S 35W

10TH AVE S

10TH AVE S ELLIOT AVE S Elliot Park Backlit Dioramas Single, (Full, Triple, or Double) Displays Liveboard S 8TH ST S 6TH ST S 7TH ST CHICAGO AVE S 4TH ST 9TH AVE S S 9TH ST Stadium

US Bank CHICAGO AVE CENTENNIAL PL E 14TH ST 14TH E PARK AVE Mills Fleet Farm Farm Ramp Plaza HCMC Expansion Farm Farm Ramp PARK AVE Mills Fleet Center County Medical Hennepin COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 LAST RESERVED OUTFRONT MEDIA INC. ALL RIGHTS © 2020 COPYRIGHT Wells Tower Radisson Red Hotel Red

Fargo Bank Fargo Light Rail Light S 9TH ST S 7TH ST PORTLAND AVE S S 10TH ST Commons Park Commons HQ Mpls Apartments Wells Tower Armory S 3RD ST S 4TH ST S 5TH ST

Fargo Bank Fargo 5TH AVE S Krause-

5TH AVE S Anderson ST GRANT E Haaf GOVT Center Ramp Centre Village Ramp

Gateway 4TH AVE S Best Best Inn Hilton Western Place Hyatt Garden 701 Public Safety Safety Facility County

S WASHINGTON AVE S WASHINGTON 4TH AVE S Hennepin Church Central Lutheran

Thrivent 3RD AVE S Financial

S 2ND ST 2ND S Tunnel Center Plaza Energy Center Service Service Accenture Century Court Amerprise Hall City Center Mpls County County US District Hennepin

Government Government 3RD AVE S S 11TH ST S 12TH ST Center Inn US Convention Minneapolis Bank Plaza Ctr Holiday Express Tritech Service Mithum Campbell Hotel Hotel Emery Tritech Ctr Tritech Ivy Hotel CenturyLink Grand Grand Ameriprise Hotel Hotel Transit Hub Transit Leamington St. St.

Olaf 2ND AVE S Tower Capella Rand TCF Tower Tower Paciﬁc The Plaza Canadian Crowne North Star Crossings 6 Quebec Hilton Bldg Int’l Baker 11th & Center Bldg Towle AT&T 5th St Foshay Orchestra Towers Hall Ramp

S MARQUETTE AVE Marquette 517 Place Bank Wells Wells Fargo Fargo Westin Marquette Hotel RBC Hall Xcel Plaza Bldg Marquette

Orchestra Orchestra

Ritz Marquette ST GRANT E NICOLLET AVE IDS WCCO RSM Young Plaza Church & Church Residence Expansion Quinlan Fifth Target Hotel Nic on NICOLLET AVE Westminster Commons

NICOLLET AVE Medical Gaviidae NICOLLET AVE Millennium Arts Bldg Blu US Xcel Bldg Radisson Bancorp LASALLE AVE Bldg Library Central Lumber Store Plaza Target Plymouth Target Exchange Minneapolis Project 811 Dayton’s Hyatt

Lasalle LASALLE AVE

AC Regency

City Center HENNEPIN AVE HENNEPIN Hotel DoubleTree Loring Ramp Loring Inn Tenth & Tenth Residence Hennepin Hotel Marriott Suites

N 3RD ST Shop Park & Park ST GRANT W Embassy St. Thomas St. St. Thomas St. University of University

N 4TH ST of University Art Int’l Light Rail St. Thomas St.

N 5TH ST of University Plaza Lasalle Institutes

Mayo Clinic Mayo Sports Med

Chambers PL YELA

N 6TH ST Meridien Le N 1ST AVE 1ST N

Hotel N 7TH ST Loews First Pence

Building

Avenue

HARMON PL HARMON N 2ND AVE 2ND N N 8TH ST Inn Butler Hampton Orpheum Square

N 10TH ST AVE HENNEPIN S 12TH ST Target Center

N 11TH ST Bus Depot C Ramp

N 9TH ST S 13TH ST

HAWTHORNE AVE HAWTHORNE

Ramp N 3RD AVE 3RD N Hawthorne Hawthorne B Ramp A Ramp N 10TH ST Field Target

394

Northstar

TWINS WAY TWINS

GLENWOOD AVE GLENWOOD CHESTNUT AVE CHESTNUT

N 10TH ST

N 7TH ST Northstar 763.540.0031 MINNEAPOLIS MINNEAPOLIS SKYWAY MINNEAPOLIS

ROYALSTON AVE St. Joseph's 10TH ST E Hospital BROADWAY ST PINE ST EXCHANGE ST W EXCHANGE ST E

ST. PAULSAINT JOSEPHS LN SKYWAY JOHN ST

Central MINNESOTA ST TEMPERANCE ST Fitzgerald JACKSON ST Theater Towers 5TH ST W OLD 6TH ST SMITH AVE N 5TH ST W 9TH ST E EB I94 TO WALL ST MN Public SB I35E TO SB HWY 52 Radio SB I35E TO EB I94 9TH ST E

Ramsey Co. SIBLEY ST Juvenile and Wold Trade Robert St. Family Justice City Wacouta Center Ramp Ramp Center Walk Commons

7TH ST W

Minnesota 7TH ST E WACOUTA ST 8TH ST E Children's Wells Fargo 8TH ST E OLIVE ST Museum Place Golden 6TH ST W UBS Town Rule Bldg

SAINT PETER ST WABASHA ST N Metro ECOLAB Plaza Square Palace Tower Square Theatre Xcel Energy 7TH PL E 7TH PL E Town 5TH ST W 401 Center Park Square Bldg Securian Square Gilbert Travelers Treasure Island Center Theatre Bldg Center & Mears Park Park River ST E Roy Wilkins TRIA Rink Place Apt Square Park 6TH TO Auditorium Double Tree 400 Court Lofts 4 I9 by Hilton Chamber of Securian Bldg B Light Rail W Hotels Commerce Center Landmark 6TH ST W 6TH ST E Center Ordway Saint Paul Galtier YMCA Center Lawson Alliance Met RiverCentre Landmark Towers Commons Bank Center Council 375 BROADWAY ST EXCHANGE ST S Plaza Jackson SIBLEY ST WACOUTA ST WALL ST Mears KELLOGG BLVD W Ecolab Park WASHINGTON STRice Corporate US Bank ROBERT ST N 375 CHS Park St. Paul Center Center Jackson Saint Paul MARKET ST Hotel Field

RiverCentre CEDAR ST 5TH ST E 180 E Parking Ramp 5th Bldg RiverCentre Tunnel Pioneer Lowertown George Latimer Landmark LRT Vertical Towers Press Pioneer Jackson St. Lofts Central Library The Connection Ramp Lowry First Endicott National Bldg 333 Victory Farmers James J. Hill Bank Bldg on Market Science City Hall Parking Athletic Center the Northwestern Museum 4TH ST W Annex Ramp Club Bldg Map Locations Park Bldg of MN (must remain triple) CenturyLink 4TH ST E Walsh Light Rail JACKSON ST Backlit Dioramas Gaertner Minnesota City Hall Twin Cities (Full, Triple, Single, Bldg Kellogg & Court Square Warren Burger PBS or Double) House Wellstone Federal Courts Bldg Liveboard Displays InterContinental Elementary Union Hotel School Depot ONTARIO ST KELLOGG BLVD E

Concourse Kellogg Mall Park SHEPARD ROAD Ramsey 2ND ST County Govt Center East MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 29 763.540.0031 Mississippi River ROCHESTER SKYWAY Rochester is known for the world-famous Mayo Clinic which resides in the heart of downtown Rochester. The Rochester connected skyway and subway system offers signage throughout 3 levels of downtown and reaches over 140,000 people each day.

This connected system spans over 3 miles in the upper-level skyway but the closer you get to the Mayo Clinic the connected system expands to over 9 miles in the underground subway system.

MAYO CLINIC The Mayo Clinic employs 35,000 medical care professionals who care for over one million outpatient visitors per year.

COVERAGE • Mayo Clinic • U of M Rochester Campus • Mayo Civic Center • City of Rochester • Downtown Hotels

Zumbro River Backlit Dioramas or Double) Single, Triple, (Full, Displays Liveboard Skyway System Subway System Campus Mayo Locations Key Center Mayo Civic Mayo

3RD AVE SE

CIVIC CENTER DR NE CIVIC CENTER DR SE Center Government COPYRIGHT © 2019 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 LAST RESERVED OUTFRONT MEDIA INC. ALL RIGHTS © 2019 COPYRIGHT Public Library

1ST AVE NE 1ST AVE SE 1ST ST SE ST 1ST SE 2ND ST 2ND ST NE 2ND ST NE ST 1ST 4TH ST SE 4TH ST E CENTER ST Hilton Broadway Plaza Broadway Bank Commerce Post Post Chamber of Oce Rosa Rosa Parks Parks Associated Hotel N BROADWAY AVE Pavillion S BROADWAY DoubleTree DoubleTree Square Shops at Shops at University University Inn Hilton Hilton Garden Garden Stanley Morgan 3RD ST NW ST 3RD 318 Plaza 3RD ST SW 3RD ST Commons Massey Massey Building Brackenridge Brackenridge Wells Fargo Wells Plaza 1ST AVE NW Peace 1ST AVE SW Hotel Marriott 201 Colonial Colonial Building Building Building US Bank Hotel Grand Grand Kahler Kahler Siebens Central Park Central Building Stabile Station Heating Heating Franklin Building Building Plummer 2ND AVE SW Building Eisenberg Eisenberg 2ND ST NW 2ND ST Hospital Methodist Hilton Gonda Building Mayo Mayo Clinic Charter House Charter Geen Auditorium Center Building Mitchell Charlton Charlton Student Building

CIVIC CENTER DR NW DR CENTER CIVIC 3RD AVE NW 3RD AVE SW Guggenheim Inn Hawick Medical Science Building by Kahler by & Suites Brentwood Kahler Inn Kahler 4TH AVE NW Inn Economy 4TH AVE SW Care Baldwin Building Urgency Urgency Building Ozmun East Best Best Western Hotel W CENTER ST SW ST 1ST SW 2ND ST 5TH ST SW 5TH ST 4TH ST SW 4TH ST 3RD ST SW 3RD ST

5TH AVE NW Travelers Center Ozmun 1ST ST NW ST 1ST 5TH AVE SW

6TH AVE NW 6TH AVE SW 763.540.0031 MINNEAPOLIS

ROCHESTER SKYWAY ROCHESTER Coverage & Downtown Clinic Mayo

7TH AVE NW 7TH AVE SW

7TH AVE SW 32

Zumbro River Backlit Dioramas or Double) Single, Triple, (Full, Displays Liveboard Skyway System Subway System Campus Mayo Locations Key Center Mayo Civic Mayo

3RD AVE SE

5TH AVE NW Travelers Center Ozmun 1ST ST NW ST 1ST 5TH AVE SW

6TH AVE NW 6TH AVE SW 763.540.0031 MINNEAPOLIS

ROCHESTER STREET LEVEL STREET ROCHESTER Coverage & Downtown Clinic Mayo

7TH AVE NW 7TH AVE SW

7TH AVE SW 33

Zumbro River Backlit Dioramas or Double) Single, Triple, (Full, Displays Liveboard Skyway System Subway System Campus Mayo Locations Key Center Mayo Civic Mayo

3RD AVE SE

1ST AVE NE 1ST AVE SE 1ST ST SE ST 1ST SE 2ND ST 2ND ST NE 2ND ST NE ST 1ST 4TH ST SE 4TH ST E CENTER ST Hilton Broadway Plaza Broadway Bank Commerce Post Post Chamber of Oce Rosa Rosa Parks Parks Associated Hotel N BROADWAY AVE Pavillion S BROADWAY DoubleTree DoubleTree Square Shops at Shops at University University Inn Hilton Hilton Garden Garden Stanley Morgan 3RD ST NW ST 3RD 318 Plaza 3RD ST SW 3RD ST Commons Massey Massey Building Brackenridge Brackenridge Wells Fargo Wells Plaza 1ST AVE NW Peace 1ST AVE SW Hotel Building US Bank Marriott 201 Colonial Colonial Building Building Hotel Grand Grand Kahler Kahler Siebens Central Park Central Building Stabile Building Station Plummer Heating Heating Franklin Building 2ND AVE SW Building Eisenberg Eisenberg 2ND ST NW 2ND ST Hospital Methodist Hilton Gonda Building Mayo Mayo Clinic Charter House Charter Geen Auditorium Center Building Mitchell Charlton Charlton Student Building

CIVIC CENTER DR NW DR CENTER CIVIC 3RD AVE NW 3RD AVE SW Guggenheim Inn Hawick Medical Science Building & Suites Brentwood Kahler Inn Kahler 4TH AVE NW 4TH AVE SW Care Baldwin Building Urgency Urgency Building Ozmun East Best Best Western Hotel W CENTER ST SW ST 1ST SW 2ND ST 5TH ST SW 5TH ST 4TH ST SW 4TH ST 3RD ST SW 3RD ST

5TH AVE NW Travelers Center Ozmun 1ST ST NW ST 1ST 5TH AVE SW

6TH AVE NW 6TH AVE SW 763.540.0031 MINNEAPOLIS

ROCHESTER SUBWAY ROCHESTER Coverage & Downtown Clinic Mayo

7TH AVE NW 7TH AVE SW

7TH AVE SW MALL OF AMERICA

Our illuminated backlit signage is located at high-traffic, main entry points into the Mall of America. These impactful units allow advertisers to have the first and last impression with consumers on their purchase paths.

THE MALL The Mall of America is the largest retail complex in the United States including an indoor amusement park with over 25 rides and attractions. More people visit the Mall of America than Disney World, Graceland, and the Grand Canyon combined. It has more than 40 million visitors annually. The Mall of America is accessible to both downtown Minneapolis and St. Paul by the Metro Transit blue and green line system, this system provides over 24.9 million rides each year.

MEDIA • Backlit Dioramas

COVERAGE AREA • West Parking • East Parking

MINNEAPOLIS

JW Marriott

Central Parkway

Nordstrom North Garden

West Parking Underwater East Parking Adventures Ramp Ramp Nickelodeon MALL OF AMERICA MEDIA Universe LOWER West East 3'x 6' Backlit Diorama Market Broadway LEVEL 1 6'x 4' Backlit Diorama 3'x 6' Backlit Diorama LEVEL 2 3'x 6' Backlit Diorama LEVEL 3 6'x 4' Backlit Diorama South Avenue 3'x 6' Backlit Diorama LEVEL 4 Macy’s 6'x 4' Backlit Diorama Crayola LEVEL 6 Experience 6'x 4' Backlit Diorama

Radisson Blu

The skyway liveboard network covers daily audiences for Minneapolis, St. Paul, and Rochester. This network reaches visitors commuting in the central business district for meetings, dining, concerts, sporting events, theatre/entertainment, etc. The liveboard network offers flexible and digital options that provide advertisers with full motion video and creative experiences. The Liveboard Network spots will run 1,350 times per day, 9,450 per week, 37,800 per 4 weeks!

PRODUCT INFORMATION • Static/Full Motion • Dynamic Capabilities • Spot Length: 8 seconds • Loop Length: 64 • Advertiser Slots: 8

COVERAGE • Minneapolis • St. Paul • Rochester

Backlit Dioramas command attention, are fully illuminated and eye-catching! Located in the highest demand areas, this media targets an affluent, educated, white collar demographic with excellent frequency.

We can enhance this media by adding brochure racks, wall graphics, experiential opportunities and much more.

PRODUCT INFORMATION • 3'H x 6'W • 3'H x 2'W

COVERAGE • Minneapolis • St. Paul • Mall of America • Rochester

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 37 WALLSCAPES Wallscapes vary in size and are MINNEAPOLIS/ST. PAUL COVERAGE ROCHESTER COVERAGE PRODUCT INFORMATION customizable depending on budgets and creative needs. These units allow • 10th & Hennepin • Centre Village • Double Tree Hotel • Size varies by location advertisers to dominate areas of the • 333 S 7th Street Building • Gaviidae Commons • U.S. Bank Building skyways reaching consumers in a bold • 517 Building and unexpected way. Some locations • Haaf Ramp may include backlit dioramas to • A Ramp Parking • Hotel Minneapolis add additional impact to an already • B Ramp Parking • Radisson Blu Hotel powerful media. • City Center Building • Town Square

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 38 DOMINATIONS Dominate the consumer journey PRODUCT INFORMATION COVERAGE with a larger than life experience that engages each passerby. Multiple • Size varies by location • 517 Building Domination speciality formats create a captivating • Northstar Center Wallscape Domination environment at eye level. • 6 Quebec Pillar Domination • Target Field/Target Center (Ramp B) Domination • 10th & Hennepin Domination • City Center Domination

Column Wraps are typically sold in multiples per building creating a domination with multiple message/creative opportunities. They reach consumers in a unique and unexpected way to make your message really stand out!

PRODUCT INFORMATION • Varies by opportunity

COVERAGE • 6 Quebec Building • 5 pillars, ~90 sq ft each • Northstar Center • 14 pillars, ~25 sq ft each • Convention Center Rotunda • 4 pillars, ~18 sq ft each

Floor Graphics are a step out of the ordinary. They reach consumers in a unique and unexpected way. Floor Graphics can be created in a variety of shapes, colors and sizes to make your message stand out! Floor Graphics can be combined with multiple media options for added impact that is sure to stop traffic.

PRODUCT INFORMATION • Varies by opportunity

COVERAGE • Orchestra Hall Ramp • 517 Building • 6 Quebec Building • A Ramp Parking • B Ramp Parking • Minneapolis Hilton • Northstar Center

This one-of-a-kind application is a unique eight-sided glass octagon in the center of the Northstar Center skyway. It is a can’t miss application that skyway consumers literally walk right into and around in both directions. The Northstar Building is located right in the heart of the downtown core Central Business District and is a major skyway intersection with direct connections to the Baker Center, Capella Tower, 6 Quebec Building and the Wells Fargo Tower. The Northstar Center also houses the last true food court in the downtown core.

PRODUCT INFORMATION • 36” x 61.5” each panel

COVERAGE • Northstar Center • 8 panels

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 42 SOFFITS Overhead soffits provide a creative PRODUCT INFORMATION COVERAGE advertising opportunity to reach consumers as they enter and exit three different • Varies by opportunity • Ramp A parking ramps in the downtown metro • Ramp B area. These parking ramps target sporting • Hawthorne Ramp and entertainment events specifically for the Minnesota Twins, Timberwolves, Lynx, concerts, conferences, and many more.

Experiential events are a great additon to bring your skyway advertising campaign and brand to life! These opportunities include product sampling, literature/sample distribution, brand ambassadors, games, mascots and many more. Run your event during peak lunch hours and connect with the largest concentration of upscale, educated, working adults in the state.

PRODUCT INFORMATION Creative event products vary based on location. Media that complement events include wallscapes, pillar wraps, floor clings, domination walls, and digital liveboard networks. Design an event and we will find products that amplify your product.

COVERAGE • 517 Building • 6 Quebec Building • Northstar Center

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 44 TARGET FIELD/ TARGET CENTER ARENA Both Target Field and Target Center are PRODUCT INFORMATION COVERAGE AREA connected via the skyway to ABC parking • Cowles Dance Center ramps. These ramps are the largest ramps • Backlit Dioramas • Target Field in the city and are located within 1 to 2 • Wallscapes • Target Center • Restaurants blocks of each venue. • Liveboard Networks • Orpheum Theater • Lifestyle Centers This media interacts with the 3+ million • Column Wraps • State Theater Twins, Timberwolves and other events • Floor Graphics • Pantages Theater fans, along with thousands of everyday downtown workers. • Overhead Soffits • New Century Theater

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 45 U.S. BANK STADIUM U.S. Bank Stadium is home to the Minnesota Vikings. PRODUCT INFORMATION COVERAGE AREA Each year U.S. Bank Stadium hosts NFL football games, large conferences, state tournaments, concerts, etc. The • Wallscape • US Bank Stadium Haaf ramp (the largest parking ramp connected to U.S. • Liveboard Network • Haaf Memorial Parking Ramp Bank Stadium) is linked to the skyway that connects to • Backlit Dioramas • Wells Fargo Towers the newly opened Wells Fargo Towers and the Gateway District in downtown Minneapolis. • Guthrie Theater • The Armory • Stone Arch Bridge Park • Latitude 45 Luxury Apartments

MINNEAPOLIS COPYRIGHT © 2020 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 763.540.0031 46 CONVENTION CENTER AREA The Minneapolis Convention Center is one of the largest PRODUCT INFORMATION COVERAGE AREA event centers in Minnesota. It hosts a multitude of events including conferences, conventions, expos, concerts, and • Backlit Dioramas • Hilton Hotel sporting tournaments, bringing a wide variety of visitors. • Pillar Wraps • Orchestra Hall Ramp The skyway connects them to hotels, parking ramps, and • Floor Graphics • Marquette Place Apartments other destinations within the metro. • Window Graphics • Loring Park • Hyatt Regency Hotel • Millenium Hotel

Combine the power of OOH with mobile PRODUCTS LOCATED IN THE to create new engagement opportunities TOP 50 MARKETS with your target audience. Targets the — Proximity Targeting right users by geofencing your OOH and —R etargeting strategic locations, target by behavior, — Behavioral or with this then create message frequency Brand Targeting audience through retargeting. —T ransit System Watch the mobile network in action. Audience Targeting

DRIVING CLIENT RESULTS ENGAGEMENT OPPORTUNITIES LOCATED IN THE Social monitoring tracks lifts in location Organic TOP 50 MARKETS based social conversation and search — Snapcodes + Filters with geofencing, plus social conversation around specific campaigns using — QR Codes keywords, hashtags, phrases, etc. Social — Shazam Codes listening metrics include: Reach, Spread, — Spotify Codes Mentions, Sentiment, and Trends. Paid — AR Watch social media integration in action. BACK TO MEDIA FORMATS — Influencers COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 12/23/2020 50 OUTFRONTMEDIA.COM 763.540.0031 901 MARQUETTE AVE, STE. 600 MINNEAPOLIS, MN 55402 INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK | GOOGLE+