Community Profile November 2017
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COMMUNITY PROFILE NOVEMBER 2017 Acknowledgements Coming soon..... Table of Contents 1. Introduction..............................................1 2. The People of the Alisal..........................7 3. Land Use and Housing.........................15 4. Community Character.........................25 5. Quality of Life........................................51 6. Health......................................................57 7. Economic Development.......................71 8. Infrastructure and Mobility.................81 This page was intentionally left blank. CHAPTER 1: INTRODUCTION chapter one INTRODUCTION ALISAL VIBRANCY PLAN: COMMUNITY PROFILE 1 The Alisal Vibrancy Plan Plan Overview City was drafting its Downtown Vibrancy Plan What We Want to and Economic Development Element in 2013. The Alisal community and the City of Salinas are Through relationship building and partnerships Achieve undertaking an exciting planning process. Since with residents, other community groups, City 2013, residents and community organizers have staff, and elected officials, City Council allocated • Create a road map to a healthy and advocated for a community-driven plan to ensure the initial funding for a plan for the Alisal. environmentally sustainable Salinas for all residents a bright future for East Salinas. Through the Plan, the Alisal community will generate their vision for a thriving, safe, and • Confirm the community’s vision for the The Alisal is an eastern neighborhood in the future City of Salinas, generally bounded by Highway sustainable future, and strategies for getting 101 to the southwest, Madeira Avenue and St there. • Commit additional resources in areas of historic disinvestment that are in alignment Augustine Drive to the northwest, E Alisal Street Community participation and empowerment to the southeast, and Freedom Parkway to the with the community’s goals to ensure social are critical to ensure the Plan is responsive to equity northeast. the Alisal’s current and future needs. The City • Empower residents by building their capacity The purpose of the Plan is to communicate the is committed to a public engagement process that builds the capacity of residents, businesses, to fully collaborate in the development of the collective vision of those who live and work in Alisal Vibrancy Plan the Alisal and to implement community- and organizations to fully participate in the created solutions for strengthening its development of the Plan. • Strengthen neighborhoods and create neighborhoods. ladders of opportunity for residents • Support the implementation of Economic The Alisal Vibrancy Plan is an opportunity to Development Element actions at the improve the quality of life for East Salinas families neighborhood level by creating a more vibrant, equitable, and healthy community in a way that builds upon the social • Lay the foundation for collective action to and cultural wealth of the Alisal. transform the Alisal • Continue to build the relationship between The Plan will be an action-oriented local government and the community by and comprehensive strategy for East Salinas, following the principles of Governing for led by the community in close collaboration Racial Equity with the City. This plan is a first of its kind undertaking between the City of Salinas and the residents of East Salinas, who, with assistance from the Building Health Communities coalition, advocated for a plan of their own when the 2 CITY OF SALINAS CHAPTER 1: INTRODUCTION About this Report Alisal Neighborhood Report Structure parcels is just outside the project boundary, its redevelopment will be integrated with the Alisal Revitalization This Community Profile presents a picture of the planning process. The Alisal Marketplace is Strategy Area Alisal. It includes a snapshot of demographics, a redevelopment project spearheaded by the the urban landscape, and key issues in the City. More than 50 acres of land will be redeveloped into a mixed-use environment for: Since 1993, the federal government’s Department community. This Profile is organized into short of Housing and Urban Development (HUD) sections with complementary maps and graphics. • Residential recognized the Alisal as a Neighborhood • Introduction • Retail Revitalization Strategy Area (NRSA). This special • The People of the Alisal NRSA designation allows the City of Salinas to • Services utilize funding for revitalization activities related • Land Use and Housing • Commercial to economic development, housing, and public • Community Character service. • Quality of Life • Office space The Alisal Vibrancy Plan and this community • Community Health • Municipal use profile report use the Alisal NRSA boundaries as • Economic Development / Workforce the focus area. While the Alisal Marketplace is technically • Mobility and Infrastructure outside of the Alisal plan area, it will be We used local knowledge and past community considered and integrated into Vibrancy input to select priority topics covered in this planning conversations. report. When possible, we mapped data and presented The maps on the following two pages show the summary data in tables and/or graphs an aerial photograph of the City of Salinas and with the City, Monterey County, and/or the surrounding environment. The City and the California as comparisons. Alisal are both highlighted on the map. You can Additionally, the Alisal Vibrancy Plan see from this Alisal Contact Map that the City Steering Committee and Working Groups of Salinas is almost completely surrounded by discussed existing conditions data at a agricultural lands. workshop on September 28, 2017. When The second map zooms into the Alisal appropriate, we included quotes from Strategy Area. Both maps also highlight the workshop participants to provide their Alisal Marketplace. While this grouping of interpretation of the data and Alisal’s community conditions. 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