Track Screen Ads on Swiggy Overview of Swiggy

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Track Screen Ads on Swiggy Overview of Swiggy Swiggy ( www.swiggy.com) is an online food ordering and delivery platform that allows customers to order food from restaurants near them. Presence in ~ 12 - 14 MM transacting 200+ cities pan India users visiting every month 40 MM orders / month pan ~50%* market share in India food delivery Double digit MOM growth PAN India 100K+ transacting restos ~25% on board conversion rate Top 7 cities of Swiggy * Market Share nos. are as per reports shared by RedSeer Consulting Why customers love Swiggy ? Swiggy’s Growth Story Swiggy ( www.swiggy.com) has grown phenomenally over the past 24 months (clocking ~11X growth). With expansions in new geographies & more verticals, Swiggy’s growth story is poised to become stronger ~11X Growth Reach the audience that matters to you, at scale Monthly transacting base of ~10 mn users High stickiness on the platform, with an average ordering frequency of 3+ per user Young (18-44MF) Urban Digitally active & Engaged (Top 50 cities) Transacting users Users Food & Beverage context Hyperlocality Strategic post-transaction video ad units to ensure higher engagement • Non-skip, Autoplay, Clickable video unit • Average Monthly Reach: 10mn+ • Average Monthly impressions on track screen: 30mn+ • Average completion rate: 70% • Avg. CTR: 0.2- 0.4% Video unit in Landscape Mode Video unit in Portrait Mode Reinforce brand message or drive performance with display ad units • Display units in standalone as well as carousal format to create the full brand story • Average Monthly Reach: 10mn+ • Average Monthly impressions on track screen: 30mn+ • Avg. CTR on Display: 0.3 – 0.5% Brands across categories have seen results with Swiggy’s in-app ad units BFSI E-commerce Auto / OTT (Customer Acquisition) (Sale / Offer Awareness) (Launch Amplification) Thank You Annexure 1: Display Unit specifications • Card dimensions: 1280 x 1000px • No CTA button on the creative • Carousal Title: Upto 30 characters (incl. spaces) • Carousal Subtitle: Upto 50 characters (incl. spaces) • Card Title: Upto 30 characters (incl. spaces) • Card Subtitle: Upto 50 characters (incl. spaces) Annexure 2: Video Unit specifications • Video format: mp4 • Max. Size: 5mb • Thumbnail Image dimensions: 1920x1080 px • No CTA button on the Thumbnail • Carousal Title: Upto 30 characters (incl. spaces) • Carousal Subtitle: Upto 50 characters (incl. spaces) • Card Title: Upto 30 characters (incl. spaces) • Card Subtitle: Upto 50 characters (incl. spaces) .

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Chinese Investments in India
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