Track Screen Ads on Swiggy Overview of Swiggy
Swiggy ( www.swiggy.com) is an online food ordering and delivery platform that allows customers to order food from restaurants near them.
Presence in ~ 12 - 14 MM transacting 200+ cities pan India users visiting every month
40 MM orders / month pan ~50%* market share in India food delivery Double digit MOM growth PAN India
100K+ transacting restos ~25% on board conversion rate
Top 7 cities of Swiggy * Market Share nos. are as per reports shared by RedSeer Consulting Why customers love Swiggy ? Swiggy’s Growth Story
Swiggy ( www.swiggy.com) has grown phenomenally over the past 24 months (clocking ~11X growth). With expansions in new geographies & more verticals, Swiggy’s growth story is poised to become stronger
~11X Growth Reach the audience that matters to you, at scale
Monthly transacting base of ~10 mn users
High stickiness on the platform, with an average ordering frequency of 3+ per user
Young (18-44MF) Urban Digitally active & Engaged (Top 50 cities) Transacting users Users
Food & Beverage context Hyperlocality Strategic post-transaction video ad units to ensure higher engagement • Non-skip, Autoplay, Clickable video unit • Average Monthly Reach: 10mn+ • Average Monthly impressions on track screen: 30mn+ • Average completion rate: 70% • Avg. CTR: 0.2- 0.4%
Video unit in Landscape Mode Video unit in Portrait Mode Reinforce brand message or drive performance with display ad units
• Display units in standalone as well as carousal format to create the full brand story
• Average Monthly Reach: 10mn+
• Average Monthly impressions on track screen: 30mn+
• Avg. CTR on Display: 0.3 – 0.5% Brands across categories have seen results with Swiggy’s in-app ad units
BFSI E-commerce Auto / OTT (Customer Acquisition) (Sale / Offer Awareness) (Launch Amplification) Thank You Annexure 1: Display Unit specifications
• Card dimensions: 1280 x 1000px
• No CTA button on the creative
• Carousal Title: Upto 30 characters (incl. spaces)
• Carousal Subtitle: Upto 50 characters (incl. spaces)
• Card Title: Upto 30 characters (incl. spaces)
• Card Subtitle: Upto 50 characters (incl. spaces) Annexure 2: Video Unit specifications
• Video format: mp4
• Max. Size: 5mb
• Thumbnail Image dimensions: 1920x1080 px
• No CTA button on the Thumbnail
• Carousal Title: Upto 30 characters (incl. spaces)
• Carousal Subtitle: Upto 50 characters (incl. spaces)
• Card Title: Upto 30 characters (incl. spaces)
• Card Subtitle: Upto 50 characters (incl. spaces)