PRESS KIT If Communication Design Award 2010 Contents PRESS RELEASE [1] PRESS RELEASE

PRESS KIT

iF communication design award 2010

Contents

PRESS RELEASE [1] Press release iF communication design award 2010

PRESS RELEASE [2] The 30 iF gold awards | Jury statements

The 5 special awards in category 07. too good to be true | Jury statements

For further information:

iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende 30521 Hanover, GERMANY phone +49.511.89-32403/-438 fax +49.511.89-32406 [email protected] [email protected] www.ifdesign.de

Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] PRESS RELEASE [1]

Hanover, 3 September 2010

Impressive architecture provides the backdrop for outstanding achievements in design: BMW World Munich hosts the cele- brations for the winners of the 2010 iF communication design award.

Host and iF director Ralph Wiegmann and the presenter Bettina Cramer are a well established team when it comes to handing over the trophies to the 30 iF gold award winners. The award winners were called to the stage in front of an audience of several hundred guests from the areas of advertising, media, business and design.

A total of 1,687 entries (compared to 1,367 in 2009) were submitted to this year’s iF communication design award. The jury handed out the coveted iF label 499 times to 480 entries. Twenty of these entries received awards in more than one category. Designers and agencies will receive points in the iF ranking as well as in the national rankings of PAGE magazine and the German W&V Werben und Verkaufen.

Impressions from the Jury

The 16 strong international expert jury evaluated the entries in the categories of digital media, product interfaces, print media, packaging, corporate architecture, crossmedia and too good to be true.

“It was very encouraging to see the large number of different types of entries. We have seen many fantastic entries that communicate their branding in an excellent way, for example in the area of packaging.” Paul Flowers

“We had really strong entries in the area of product interfaces. The trend is clearly developing towards ‘touch’. But not just your simple drag & drop, there’s multi-touch and gesture operation. And the products not only impress from a technological point of view but also with their excellent usability and visibly improved efficiency.” Prof. Astrid Beck For further information: iF International Forum Design GmbH “Overall, the quality of the entries was at a high level. However, as far as I’m con- Anja Kirschning, Carmen Wille Messegelaende cerned, the submissions were a bit too traditional. I would have loved to have 30521 Hanover, GERMANY seen more innovative ideas.” phone +49.511.89-32403/-438 fax +49.511.89-32406 Magdalena Frankowska [email protected] [email protected] www.ifdesign.de “Overall, the quality of submissions was excellent. It was noticeable that at the mo- Editorial contact: ment there seems to be a little trend towards visualization – especially when introduc- iF press office ing people in yearbooks or annual reports, there is a lot of illustration being used. Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 I was most impressed by those entries that went for very simple and clear solu- 50668 Cologne, GERMANY phone +49.221.913949-0 tions – and there were quite a few of them. These pieces communicate the feeling fax +49.221.913949-19 that a very clear path was chosen during implementation and they are immediately [email protected] accessible to the viewer.” Siegrid Samieske page 2

“The entries weren’t as playful as in previous years, there is a return to objectivity and sobriety – maybe as a result of the economic crisis. During the previous years, it was pretty hip to enter DVDs, CDs or USB sticks. Today, there is a stronger focus on print, on excellent Web implementations and on representations on mobile end user appliances.

“There was also a trend towards using portraits and hand-drawn illustrations. If you like, a turning away from photography and a focus on drawing.” Dr. Andreas Siefke

Facts and Figures at a Glance

The 499 most outstanding entries that received an iF communication design award 2010 were honored in the following categories:

97 in the category digital media 26 in the category product interfaces 226 in the category print media 54 in the category packaging 59 in the category corporate architecture 32 in the category crossmedia and 5 in the category too good to be true

The 30 gold award winners were selected from the above award winners. Five entries received a special award in the category too good to be true. The iF communication design award yearbook 2010 that includes all award winners and the respective jury statements is available now.

The Jury

This year the international jury was made up of: Prof. Astrid Beck (Esslingen University of Applied Sciences, Esslingen/Germany), Klaus Berndt (KISKA GmbH, Anif-Salzburg/Austria), Paul Flowers (Grohe AG, Dusseldorf/Germany), Magdalena Frankowska (Fontarte fonts + design, Warsaw/Poland), Gregg Heard (Philips Design, Amsterdam/The Netherlands), Makoto Imamura (Sony For further information: Ericsson UX Creative Design Center, Lund/Sweden), Mi Joung Kim (Il commu- iF International Forum Design GmbH nication, Paris/France), Joachim Möllmann (jojorama produktgestaltung, Ha- Anja Kirschning, Carmen Wille Messegelaende nover, Germany), Sigrid Samieske (DesignCentrale, Hanover, Germany), Folke 30521 Hanover, GERMANY Schlueter (Procter & Gamble International Operations SA, Petit-Lancy, Switzer- phone +49.511.89-32403/-438 fax +49.511.89-32406 land), Prof. Rudolf Schricker (Atelier Prof. Rudolf Schricker, President BDIA, [email protected] [email protected] Stuttgart, Germany), Arne Schultchen (feldmann + schultchen design studios www.ifdesign.de GmbH, Hamburg, Germany), Dr. Andreas Siefke (HOFFMANN UND CAMPE Editorial contact: VERLAG GmbH, Hamburg, Germany), Ingo Stoll (w3design, Hanover, Germa- iF press office ny), Jeroen van Erp (Fabrique, Delft, The Netherlands) und Adrian Whitefoord Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf (Pemberton & Whitefoord, London, UK). Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 3

Evaluation criteria for the submitted entries included: animation, ambience, interface, screen design, typography, sound, photography, product communication, image, sales promotion and corporate publishing.

>> Media partners of the iF communication design award 2010 are AXIS (Ja- pan), PAGE, the leading graphic design and publishing magazine and W&V, the German weekly for marketing, advertising, media and e-business.

All entries to the iF communication design award are available in the iF online exhibition: http://www.ifdesign.de

The iF communication design award yearbook is published by Birkhäuser and is available from 3 September 2010.

For further information and images: iF press office Cologne | Hanover

Silke Becker, Sandy Pfessdorf

Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne, Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] www.ifdesign.de

For further information:

Hanover, 3 September 2010

The 30 iF gold awards | Jury Statements

01. digital media

Category: digital media animation Entry/Project: eQuarks | Trailer Client/Company: Westdeutscher Rundfunk Köln, Cologne/GERMANY Design: FEEDMEE DESIGN GmbH, Cologne/GERMANY (Anton Riedel/CD & Character Design; Christian Bumba/Character Design & Animation; Loy Wesselburg/Sound Design; Tina Haffke/PL)

“Everything about this animation is perfect: it is beautiful, it is fast and it is very entertaining. The character is very communicative and it appeals to both children and adults. A perfect entry!”

Category: digital media animation Entry/Project: TONGYANG GROUP SITE | Website Client/Company: TONGYANG ONLINE, Seoul/SOUTH KOREA Design: VW V°Wonderland Extension, Seoul/SOUTH KOREA

“Only a few simple effects are used to create a wonderful atmosphere. Every- thing is harmonious, especially the music, which fits perfectly with the animation. This site offers a wonderful mix of two- and three-dimensional elements – some- thing very unusual for a company of this size, which clearly shows a great deal of courage.” >> See also: digital media screen design

Category: digital media atmosphere/ambience Entry/Project: 13th Street Image | Image-Campaign Client/Company: NBC Universal Global Networks Deutschland GmbH, Mu- nich/GERMANY Design: Jung von Matt Spree GmbH, Berlin/GERMANY (Peter Gocht, Christian For further information:

Kroll, Sebastian Strasser) iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende “This entry clearly deserved a gold award: an image campaign that is perfectly 30521 Hanover, GERMANY implemented on all levels. It shows how, by using very simple methods, a seem- phone +49.511.89-32403/-438 fax +49.511.89-32406 ingly benign situation can be transformed into a threatening one. Even in single [email protected] motifs you can see that it is often only one detail that turns a harmless image [email protected] www.ifdesign.de into a threatening one. And all this is implemented according to the branding of a channel that specializes in horror, thriller and crime genres. Excellent!” Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 2

Category: digital media atmosphere/ambience Entry/Project: Virtual design studio | Virtual design studio Client/Company: FRITZ EGGER GmbH & Co. OG, St. Johann, Tirol/AUSTRIA Design: PLAYFRAME GmbH, Berlin/GERMANY (Vicky Tiegelkamp/Concept; Romy Korndörfe/Art Direction & Project Management; Nadine Thieme/ In- terface Design), Große 8 Thommes und Müller GbR, Cologne/GERMANY (Stephan Müller/Concept; Jens Weber/Programming), Fabian de León/Im- plementation & Programming

“With the Virtual Design Studio, the FRITZ EGGER company has succeeded in meeting an essential need in a very intelligent and intuitive way. The company produces different textures and front panels for furniture. Customers often find it hard to imagine what various combinations will look like. Through this projector installation, the numerous options become more vivid. It also creates an atmosphere that encourages you to explore. The Virtual Design Studio starts a very important process in the customer’s mind: imagining the product in your own home and having fun playing with the various combinations.”

Category: digital media screen design Entry/Project: 24 Frames | Website Client/Company: DIEGUTGESTALTEN, Dusseldorf/GERMANY Design: DIEGUTGESTALTEN, Dusseldorf/GERMANY (Andreas Ennemoser, Jan Wischermann, Goran Poznanovic)

“The DIEGUTGESTALTEN website impresses with its pleasant and personal approach. There isn’t the slightest attempt to present a pretentious image of a high- end agency. Instead, this website presents the work and the people in a very engaging manner. And although there is a lot of video content, the site feels very fast and fluid. A truly stunning and extraordinary internet presence.”

Category: digital media screen design Entry/Project: TONGYANG GROUP SITE | Website Client/Company: TONGYANG ONLINE, Seoul/SOUTH KOREA Design: VW V°Wonderland Extension, Seoul/SOUTH KOREA

“A truly excellent example of screen design! It’s colorful, varied and projects a posi- For further information: tive feeling – a very special addition to the everyday business of TONGYANG. This iF International Forum Design GmbH website is attractive and intuitive. It makes you want to see more although, as a Anja Kirschning, Carmen Wille Messegelaende user, you have to do quite a lot of work.” 30521 Hanover, GERMANY >> See also: digital media animation phone +49.511.89-32403/-438 fax +49.511.89-32406 [email protected] [email protected] www.ifdesign.de

Category: digital media structure/information architecture Entry/Project: Concord | Corporate Website Client/Company: Concord GmbH, Stadtsteinach/GERMANY Design: Bloom Project GmbH, Nuremberg/GERMANY (Stefan Maier-Wimmer, Sebastian Hudl, Dieter Scheuerer), Bloom Park GmbH, Munich/GERMANY

“This website is an outstanding example of how to combine the structure of the site with the presentation of the products. The various product categories, sub- sections and detailed information are structured in a very intuitive way. Simulta- neously, the website makes you want to experience the products. And most importantly: the products always remain center stage while the structure wraps around them. Excellent!”

02. product interfaces

Category: product interfaces Entry/Project: BenQ Gemini | Mobile Internet Device Client/Company: BenQ Corporation, Taipei/TAIWAN Design: BenQ Corporation, Taipei/TAIWAN (inhouse design team)

“BenQ present a new, foldable, mobile internet device with two screens. The first screen can be used like a cell phone; by unfolding and adding the second screen, you get more functionality. For example, the increased screen area allows for easy website scrolling or for comparing appointments during a phone conver- sation. The interface is also very impressive with its small units that can easily be moved around via drag & drop. Altogether a very beautiful interface.”

Category: product interfaces Entry/Project: IdeaPad U1 | Hybrid Notebook in U Design Client/Company: Lenovo (Beijing) Ltd., Beijing/CHINA Design: Lenovo (Beijing) Ltd., Beijing/CHINA

“Lenovo are presenting a new and excellent idea for desktop design. This touch screen can be operated via gestures with which the area can be extended or made smaller and objects can be moved around. It does this in a very pleasant way. We were totally convinced by this interface with its intuitive mode of operation.” For further information:

iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende Category: product interfaces 30521 Hanover, GERMANY Entry/Project: Smart Gesture UI | User Interface phone +49.511.89-32403/-438 fax +49.511.89-32406 Client/Company: SAMSUNG Electronics, Suwon-City/SOUTH KOREA [email protected] Design: SAMSUNG Electronics, Suwon-City/SOUTH KOREA [email protected] www.ifdesign.de

“Samsung have implemented some very nice ideas in this small camera. For Editorial contact: iF press office example, with this product, taking a picture of yourself becomes very easy: the Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf small screen on the front side of the camera indicates whether everything is in Eigelstein 103-113 the right place. The larger touch screen on the back offers various options, for 50668 Cologne, GERMANY phone +49.221.913949-0 example when tilting the camera: the more acute the angle of tilt, the faster you fax +49.221.913949-19 can scroll through the images. Some simple, user-friendly aspects have been [email protected] implemented here in an excellent way.“ page 4

03. print media

Category: print media image Entry/Project: FSB | Campaign Client/Company: FSB, Brakel/GERMANY Design: Schindler, Parent & Cie. Identity GmbH, Berlin/GERMANY (Anne Kohlermann/Creative Direction & Art Direction; Cornelius Mangold/Art Direction, Copywriting & Strategy; Sarah Illenberger/Styling; Attila Hartwig/ Photography)

“This campaign honors the tradition of FSB and its design history: the idea of transferring individual metal elements from the door handle collections into ar- chaic shapes like dinosaur skeletons is simply ingenious. For a print campaign, the visual language is very striking and also surprising. A very well executed entry worthy of a gold award.”

Category: print media image Entry/Project: Premierenplakate | Posters Client/Company: Kultur Ruhr GmbH, Gelsenkirchen/GERMANY Design: strichpunkt design, Stuttgart/GERMANY (Kirsten Dietz & Jochen Rädeker/Creative Direction; Julia Ochsenhirt/Art Direction; Agnetha Wohlert & Julia Ochsenhirt/Design)

“The combination of the script typeface with these very special, urban photos creates a striking and very emotionally charged language. The ‘rough’ charm of the posters, in which background and foreground levels often seem to combine into a new theatrical reality, provides a platform extremely well-suited to the communication of cultural events during the Ruhrtriennale. An excellent piece of contemporary design!”

Category: print media image Entry/Project: Yalook Fashion Faces Kalender 2010 | Calendar Client/Company: Fashionworld GmbH, Hamburg/GERMANY Design: FutureBrand GmbH, Hamburg/GERMANY (Günter Sendlmeier/CEO; Jonathan Sven Amelung/Creative Director; Jessica Watermann/Account Di- rector; Bela Borsodi/Photographer) For further information:

iF International Forum Design GmbH “This calendar brings emotion to the theme of fashion without needing bodies to Anja Kirschning, Carmen Wille Messegelaende present the clothes. Rather, the clothing itself is the main star in these humorous 30521 Hanover, GERMANY calendar pages: faces are created by folding individual pieces in their entirety in phone +49.511.89-32403/-438 fax +49.511.89-32406 a very imaginative way. Very inventive, very confident and very memorable!” [email protected] [email protected] www.ifdesign.de

Category: print media information Entry/Project: Übergänge/Transitions | Poster Series Client/Company: Hochschule für Gestaltung Offenbach, Offenbach a. M./GER- MANY Design: Hesse Design GmbH, Dusseldorf/GERMANY (Klaus Hesse)

“This series of posters represents the order of topics in forthcoming lectures: the metamorphosis of art and design has been implemented by simple, yet very effective, means. A pointillist yellow rectangle and a blue, magenta and green geometrical body are graphical representations of the different content levels. A very minimalist, very precise piece of work that deserves gold.”

Category: print media typography Entry/Project: Kult Mag 7 | Customer Magazine Client/Company: Kult Model Agency, Hamburg/GERMANY Design: Christian Tönsmann Kommunikationsdesign, Hamburg/GERMANY

“This customer magazine represents excellent editorial design. The models are shown in different types of jobs with varying themes. The layouts are excellently designed, the typography supports the representation of the models and is an important element in shaping and highlighting the ‘heroes’.”

Category: print media typography Entry/Project: To Cover | Three Notebooks Client/Company: Peyer Graphic GmbH, Leonberg/GERMANY Design: JUNO, Hamburg/GERMANY (Wolfgang Greter, Björn Lux, Frank Wache, Nicole R. Klein, Sebastian Schneider)

“These notebooks are lovingly produced and, besides an excellent acquisition strategy (designers and agencies are the target groups for the packaging materials company), they provide excellent added value: the notebooks not only show materials but, in addition to being a notebook, offer a calendar with fantastic illustrations on different themes, one of which is food. The books surprise the user in a positive way and are of an outstanding design quality that clearly deserves an iF gold award.” For further information:

iF International Forum Design GmbH Category: print media photography Anja Kirschning, Carmen Wille Messegelaende Entry/Project: Martin Liebscher. Einer für alle. One for all. | Book 30521 Hanover, GERMANY Client/Company: Martin Liebscher, Berlin, Frankfurt am Main/GERMANY phone +49.511.89-32403/-438 fax +49.511.89-32406 Design: Fine German, Frankfurt am Main/GERMANY (Thomas Rott) [email protected] [email protected] www.ifdesign.de “A wonderfully implemented self-representation of an artist’s ego using different settings which show only the one person – the artist himself. Hundreds of varia- Editorial contact: iF press office tions showing Martin Liebscher sitting at the beach, running and doing all sorts Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf of things. The viewer is increasingly drawn into the book, the photography is out- Eigelstein 103-113 standing, and idea and implementation are excellent!” 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 6

Category: print media photography Entry/Project: SKATEBOARDING.3D | Book Client/Company: Sebastian Denz, Hamburg/GERMANY Design: Sebastian Denz, Hamburg/GERMANY (Christoph Merkt)

“If you are not exactly enthusiastic about 3D photography, then you should take a look at this book: these photos are better than anything 3D you’ll have ever seen. Using the theme of skateboarding for these precise and unbelievably three-dimensional images was an excellent choice. You are drawn into these images and you will be just as impressed as the jury who honored this outstanding book with an iF gold award.”

Category: print media corporate communciation Entry/Project: Anästhesisten (Anesthesiologists) | Corporate Design Client/Company: Die Freien Anästhesisten, Krefeld/GERMANY Design: Hesse Design GmbH, Dusseldorf/GERMANY (Silke Heiburg, Klaus Hesse)

“This humorous reference to ‘counting sheep’ in the corporate design for an as- sociation of anesthesiologists brings some verve to a field that is usually treated in a rather conservative way. The experiment of using self-parody in graphic design, whilst avoiding looking ridiculous has been implemented perfectly here. The consistency of the design and the beautiful typography were additional rea- sons for honoring this CD with an iF gold award.”

Category: print media publishing media Entry/Project: Borkebjs | Book Client/Company: Borkebjs.com, Hamburg/GERMANY Design: Kolle Rebbe / KOREFE, Hamburg/GERMANY (Katrin Oeding/CD; Reginald Wagner/AD; Till Grabsch/Copywriting)

“The book about the Borkebjs monsters is a lovely and beautifully implemented publication. The illustrations and images are brilliant, the typography has been used sparingly and supports the image of the monster world, which is home to the Borkebjs. The cover offers an additional plus: by moving the little plastic squares around, you can try to complete the slide puzzle. A great book!” For further information:

iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende 04. packaging 30521 Hanover, GERMANY phone +49.511.89-32403/-438 fax +49.511.89-32406 Category: packaging sales packaging [email protected] Entry/Project: Dao Cha | Tea Packaging [email protected] www.ifdesign.de Client/Company: PEGA D&E, Taipei/TAIWAN Design: PEGA D&E, Taipei/TAIWAN Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf “With this packaging, all you need is some hot water to put a freshly brewed Eigelstein 103-113 cup of tea on the table. The graphic design for the repackaging has been imple- 50668 Cologne, GERMANY phone +49.221.913949-0 mented in a very detailed and beautiful way. It’s a brilliant example of the specific fax +49.221.913949-19 visual language used in Asian countries in combination with a lovingly imple- [email protected] mented folding technique that could not be simpler or more effective.” page 7

Category: packaging sales packaging Entry/Project: REWE Feine Welt | Trademark Client/Company: REWE Markt GmbH, Cologne/GERMANY Design: Peter Schmidt Group, Hamburg/GERMANY

“This is a fantastic and outstandingly designed packaging line in the food sec- tor that immediately ‘grabs’ you. The interactive photographic language and the carefully designed typography adapt easily to the different products in this line, no matter what packaging size they come in. To the consumer, this packaging communicates high quality in both form and content. For a trademark, this design is absolutely extraordinary and REWE Feine Welt richly deserves an iF gold award for this!”

Category: packaging sales packaging Entry/Project: Wild Bag® Box | Product Packaging Client/Company: winwood48 KG, Freiburg/GERMANY Design: identis, design-gruppe joseph pölzelbauer, Freiburg/GERMANY (Joseph Pölzelbauer, Jean Mierecke, Simone Pölzelbauer)

“The idea to integrate the actual object, i.e. the bag, into the packaging so that it looks as if the animals were looking out of a cage is both very charming and inspiring. You form an immediate emotional relationship with this product. The packaging impresses with its liveliness and wit. A superb piece of packaging that simply must receive a gold award.”

05. corporate architecture

Category: corporate architecture exhibitions/trade fairs Entry/Project: Buchmesse 2009 | Exhibition Stand Client/Company: Fachhochschule Dortmund, Dortmund/GERMANY Design: Fachhochschule Dortmund, Dortmund/GERMANY (Matthis Eilers, Jonas Herfurth, Fabian Köper, Janina Kumpies, Tim Loffing, Benjamin Rill, Marco Werner, Prof. Xuyen Dam, Prof. Cindy Gates)

“This exhibition stand proves that it is possible to treat the theme of books by using only a small budget and simple methods. A stand that dismantles itself For further information: when the visitors use and take away books is also a very poetical idea during a iF International Forum Design GmbH time when digital technology has become the predominant aspect. The books Anja Kirschning, Carmen Wille Messegelaende are beautifully integrated into the digital planning and concept: the formations of 30521 Hanover, GERMANY books become the stylistic means of the design. Through the constant changes phone +49.511.89-32403/-438 fax +49.511.89-32406 created by taking away books, selling them or adding new titles, this presents a [email protected] very lively concept that is almost crossmedia in nature.” [email protected] www.ifdesign.de

Category: corporate architecture exhibitions/trade fairs Entry/Project: Samsung IFA 2009 Berlin | Exhibition Stand Client/Company: Cheil Germany for Samsung Electronics, Schwalbach am Taunus/GERMANY Design: Schmidhuber + Partner, Munich/GERMANY

“People want to be entertained, they are looking for variety and new experienc- es. This exhibition presents everything around TV, monitoring and digital image control in a very impressive way – a sensory orgy almost, but very positive and very pleasant. Combined with the ability to control the changes and recreate the same experience in your home, the message this exhibition sends out is: “Don’t be afraid of new technology – play with it!”

Category: corporate architecture exhibitions/trade fairs Entry/Project: The Factory | Exhibition Stand at Eurocucina 2010 Client/Company: Gaggenau Hausgeräte GmbH, Munich/GERMANY Design: eins:33 GmbH Architektur | Interior Design, Munich/GEMRANY (Hendrik Müller, Georg Thiersch, Tanja Roiter, Lina Micus, Hanne Andreesen, Simone Schlüter), Gaggenau Hausgeräte GmbH, Munich/GERMANY (Sven Baacke, Annette Schwarz)

“This exhibition is a perfect expression of the Gaggenau lifestyle and shows how a good product philosophy can be faithfully implemented. Four years, Gaggenau have operated at the highest level – both technically and aesthetically – produc- ing high-end kitchen appliances. With their stand, the company has afforded us a glimpse into the inner life of its intricate, award-winning products. It’s not only foodies who will be delighted by them.”

Category: corporate architecture exhibitions/trade fairs Entry/project: Woods of the World on Tour | Modular Exhibition Concept Client/company: Klöpferholz GmbH & Co. KG, Garching/GERMANY Design: KMS TEAM, Munich/GERMANY (Michael Keller/Managing Partner, Creation; Alexandra Schneiderhan/Client Manager; Julia Oesterle/Team Manager Design; Susanne Elhardt/Designer; Nina Albrecht, Katharina Andrzejewski/Project Managers) For further information:

„This entry describes a dialogue between nature and technology. Here, wood iF International Forum Design GmbH – as a synonym for nature – is used to develop an intelligent exhibition concept. Anja Kirschning, Carmen Wille Messegelaende A highly functional and transportable architecture that heightens the visitor‘s ex- 30521 Hanover, GERMANY perience of the displayed objects. The brand or the company approach the visi- phone +49.511.89-32403/-438 fax +49.511.89-32406 tor and visitors get a chance to be visited themselves. It‘s a lovely touch, and at [email protected] the same time a fitting solution, especially for a transportable product. It‘s got to [email protected] www.ifdesign.de be – and it is – perfect!“ Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 9

Category: corporate architecture communications media for architecture and urban spaces Entry/Project: Flashing Façade | Interactive Media Façade Client/Company: Präsenz Schweiz Eidg. Dep. f. Innere Angelegenheiten Basel/ SWITZERLAND Design: l’art interactive ag, Basel/SWITZERLAND, Buchner Bründler Archi- tects BSA AG, Basel/SWITZERLAND

„Flashing façade is a project that manages to bring a brilliant medium into the dull and dreary concrete world of the city. This example of the Swiss pavilion for the 2010 Expo in Shanghai could conquer the world, thanks to its LED technology and its digital control possibilities that bring living pictures into the heart of the city. Its solar cell array that continually recharges during the day and produces current at night means that this project has been efficiently implemented both from an energy- and sustainability point of view. A fantastic example that will in- spire architecture students and, therefore, future architects.“

06. crossmedia

Category: crossmedia Entry/project: Andreas Doria | holistic corporate design Client/company: Andreas Doria, Hamburg/GERMANY Design: feldmann+schultchen design studios, Hamburg/GERMANY (Julia Otten, Mechthild Ubl, Sven Seevers, Stephan Kremerskothen, André Feldmann, Arne Schultchen)

„With highly intelligent, cleverly developed ideas that cost little to implement, this corporate design delivers a wonderful impact. Thanks to the black display bars, print media comes together brilliantly with urban corporate architecture and corporate culture. Andreas Doria presents a black bar not only in the graphical sense, but also as a display, on which various information, pictures and docu- ments can be examined: the display becomes a communicative element. A wonderful and successful entry.“

Category: crossmedia Entry/project: Music Foundation | S Music Foundation | Corporate Design For further information:

Client/Company: Ernst von Siemens Musikstiftung, Zug/SWITZERLAND iF International Forum Design GmbH Design: Jäger & Jäger, Überlingen/GERMANY Anja Kirschning, Carmen Wille Messegelaende 30521 Hanover, GERMANY „This corporate design is minimal, yet offers so much: it has brilliantly and win- phone +49.511.89-32403/-438 fax +49.511.89-32406 ningly found the means to completely free itself from a medium. The basic idea [email protected] here is so strong that it works as crossmedia: you can place yourself in the scen- [email protected] www.ifdesign.de ery or make a film about it. Everything is possible, and that‘s what makes it so fantastic!“ Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 10

The 5 special awards | Jury statements

07. too good to be true

Category: too good to be true Entry/Project: Dortmunder U | Poster Client/Company: Regionalverband Ruhr, Essen/GERMANY Design: Oktober Kommunikationsdesign GmbH, Bochum/GERMANY

“The color combination of brown and dark blue is focused on the striking U: you can imagine that this poster design will appeal to young people and make them want to visit the building in person. The interplay of architecture and typography in the image works extremely well, and the illumination of the capital U is an appealing aspect.”

Category: too good to be true Entry/Project: Friseur Paul | Logo Client/Company: Friseur Paul, Augsburg/GERMANY Design: Oktober Kommunikationsdesign GmbH, Bochum/GERMANY (Artur Gulbicki, Mara Weyel, Christoph Sauter)

“A script typeface forms the basis for this logo and, if you like, gives this hair- dresser a unique face. Critics might say that this is not a totally new idea, but the excellent and witty implementation has impressed us. The illustration is traditional but perfectly composed and therefore very appealing.”

Category: too good to be true Entry/Project: Kunstworker | Journal for Creative Issues Client/Company: Kunstworker c/o JUNOPHOTO, Nowak+Katz, Berlin/GERMANY Design: nefas: Berlin/GERMANY (Martin Hospach/AD)

“A fantastic layout, very experimental and with well-chosen typography: these pages really are fun! The reader is taken on a visual journey, where every detail has been lovingly designed. This is no ordinary publication: its main motifs create diversity and surprise, coupled with a brilliantly tactile choice of materials. Everything in this magazine surprises and is new – it could hardly be bettered.” For further information:

iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende Category: too good to be true 30521 Hanover, GERMANY Entry/Project: PUMA Asia-Pacific | Acquisition Film phone +49.511.89-32403/-438 fax +49.511.89-32406 Client/Company: PUMA Asia Pacific Ltd., Kowloon, Hong Kong/CHINA [email protected] Design: MetaDesign AG, Berlin/GERMANY (Uli Mayer-Johanssen, Florian [email protected] www.ifdesign.de Dengler, Carl-Frank Westermann, Siri Poarangan, Sebastian Braun, Thom- as Kaufmann, Bastian Holzheimer, Marco Mittenzwey, Christian Titze) Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf “This project exactly captures the PUMA style, and in the layout of the graphic Eigelstein 103-113 elements acknowledges various cultural aspects. The use of the images is very 50668 Cologne, GERMANY phone +49.221.913949-0 precise but still leaves room for imagination. The music also underpins every- fax +49.221.913949-19 thing and together with the graphic language gives a new, fresh look to PUMA.” [email protected] page 11

Category: too good to be true Entry/Project: Quelle des Erfolgs (The Source of Success) | Annual Report Client/Company: Raiffeisenbank Kleinwalsertal AG, Riezlern/AUSTRIA Design: dietrabanten Büro für Kommunikationsdesign, Munich/GERMANY (Friederike Hujer, Claudia Wanke, Bettina Hotter, Andreja Medved)

“From form to contents, this annual report unites high visual standards and the communication of content in a contemporary manner. The cover draws the reader into the report that has, for a bank, surprising typography and images. They are very innovatively implemented and set a benchmark for a new, an experimental approach to company reports.”

For further information and images: iF press office Cologne | Hanover

Silke Becker, Sandy Pfessdorf

Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne, Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] www.ifdesign.de

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