PRESS KIT iF communication design award 2010 Contents PRESS RELEASE [1] Press release iF communication design award 2010 PRESS RELEASE [2] The 30 iF gold awards | Jury statements The 5 special awards in category 07. too good to be true | Jury statements For further information: iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende 30521 Hanover, GERMANY phone +49.511.89-32403/-438 fax +49.511.89-32406 [email protected] [email protected] www.ifdesign.de Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] PRESS RELEASE [1] Hanover, 3 September 2010 Impressive architecture provides the backdrop for outstanding achievements in design: BMW World Munich hosts the cele- brations for the winners of the 2010 iF communication design award. Host and iF director Ralph Wiegmann and the presenter Bettina Cramer are a well established team when it comes to handing over the trophies to the 30 iF gold award winners. The award winners were called to the stage in front of an audience of several hundred guests from the areas of advertising, media, business and design. A total of 1,687 entries (compared to 1,367 in 2009) were submitted to this year’s iF communication design award. The jury handed out the coveted iF label 499 times to 480 entries. Twenty of these entries received awards in more than one category. Designers and agencies will receive points in the iF ranking as well as in the national rankings of PAGE magazine and the German W&V Werben und Verkaufen. Impressions from the Jury The 16 strong international expert jury evaluated the entries in the categories of digital media, product interfaces, print media, packaging, corporate archi- tecture, crossmedia and too good to be true. “It was very encouraging to see the large number of different types of entries. We have seen many fantastic entries that communicate their branding in an excellent way, for example in the area of packaging.” Paul Flowers “We had really strong entries in the area of product interfaces. The trend is clearly developing towards ‘touch’. But not just your simple drag & drop, there’s multi-touch and gesture operation. And the products not only impress from a technological point of view but also with their excellent usability and visibly improved efficiency.” Prof. Astrid Beck For further information: iF International Forum Design GmbH “Overall, the quality of the entries was at a high level. However, as far as I’m con- Anja Kirschning, Carmen Wille Messegelaende cerned, the submissions were a bit too traditional. I would have loved to have 30521 Hanover, GERMANY seen more innovative ideas.” phone +49.511.89-32403/-438 fax +49.511.89-32406 Magdalena Frankowska [email protected] [email protected] www.ifdesign.de “Overall, the quality of submissions was excellent. It was noticeable that at the mo- Editorial contact: ment there seems to be a little trend towards visualization – especially when introduc- iF press office ing people in yearbooks or annual reports, there is a lot of illustration being used. Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 I was most impressed by those entries that went for very simple and clear solu- 50668 Cologne, GERMANY phone +49.221.913949-0 tions – and there were quite a few of them. These pieces communicate the feeling fax +49.221.913949-19 that a very clear path was chosen during implementation and they are immediately [email protected] accessible to the viewer.” Siegrid Samieske page 2 “The entries weren’t as playful as in previous years, there is a return to objectivity and sobriety – maybe as a result of the economic crisis. During the previous years, it was pretty hip to enter DVDs, CDs or USB sticks. Today, there is a stronger focus on print, on excellent Web implementations and on representations on mobile end user appliances. “There was also a trend towards using portraits and hand-drawn illustrations. If you like, a turning away from photography and a focus on drawing.” Dr. Andreas Siefke Facts and Figures at a Glance The 499 most outstanding entries that received an iF communication design award 2010 were honored in the following categories: 97 in the category digital media 26 in the category product interfaces 226 in the category print media 54 in the category packaging 59 in the category corporate architecture 32 in the category crossmedia and 5 in the category too good to be true The 30 gold award winners were selected from the above award winners. Five entries received a special award in the category too good to be true. The iF communication design award yearbook 2010 that includes all award winners and the respective jury statements is available now. The Jury This year the international jury was made up of: Prof. Astrid Beck (Esslingen University of Applied Sciences, Esslingen/Germany), Klaus Berndt (KISKA GmbH, Anif-Salzburg/Austria), Paul Flowers (Grohe AG, Dusseldorf/Germany), Magdalena Frankowska (Fontarte fonts + design, Warsaw/Poland), Gregg Heard (Philips Design, Amsterdam/The Netherlands), Makoto Imamura (Sony For further information: Ericsson UX Creative Design Center, Lund/Sweden), Mi Joung Kim (Il commu- iF International Forum Design GmbH nication, Paris/France), Joachim Möllmann (jojorama produktgestaltung, Ha- Anja Kirschning, Carmen Wille Messegelaende nover, Germany), Sigrid Samieske (DesignCentrale, Hanover, Germany), Folke 30521 Hanover, GERMANY Schlueter (Procter & Gamble International Operations SA, Petit-Lancy, Switzer- phone +49.511.89-32403/-438 fax +49.511.89-32406 land), Prof. Rudolf Schricker (Atelier Prof. Rudolf Schricker, President BDIA, [email protected] [email protected] Stuttgart, Germany), Arne Schultchen (feldmann + schultchen design studios www.ifdesign.de GmbH, Hamburg, Germany), Dr. Andreas Siefke (HOFFMANN UND CAMPE Editorial contact: VERLAG GmbH, Hamburg, Germany), Ingo Stoll (w3design, Hanover, Germa- iF press office ny), Jeroen van Erp (Fabrique, Delft, The Netherlands) und Adrian Whitefoord Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf (Pemberton & Whitefoord, London, UK). Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] page 3 Evaluation criteria for the submitted entries included: animation, ambience, inter- face, screen design, typography, sound, photography, product communica- tion, image, sales promotion and corporate publishing. >> Media partners of the iF communication design award 2010 are AXIS (Ja- pan), PAGE, the leading graphic design and publishing magazine and W&V, the German weekly for marketing, advertising, media and e-business. All entries to the iF communication design award are available in the iF online exhibition: http://www.ifdesign.de The iF communication design award yearbook is published by Birkhäuser and is available from 3 September 2010. For further information and images: iF press office Cologne | Hanover Silke Becker, Sandy Pfessdorf Claudia Neumann Communication GmbH Eigelstein 103-113 50668 Cologne, Germany phone +49.221.913949-0 fax +49.221.913949-19 [email protected] www.ifdesign.de For further information: iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende 30521 Hanover, GERMANY phone +49.511.89-32403/-438 fax +49.511.89-32406 [email protected] [email protected] www.ifdesign.de Editorial contact: iF press office Claudia Neumann Communication GmbH Silke Becker, Sandy Pfessdorf Eigelstein 103-113 50668 Cologne, GERMANY phone +49.221.913949-0 fax +49.221.913949-19 [email protected] PRESSEINFORMATION [2] Hanover, 3 September 2010 The 30 iF gold awards | Jury Statements 01. digital media Category: digital media animation Entry/Project: eQuarks | Trailer Client/Company: Westdeutscher Rundfunk Köln, Cologne/GERMANY Design: FEEDMEE DESIGN GmbH, Cologne/GERMANY (Anton Riedel/CD & Character Design; Christian Bumba/Character Design & Animation; Loy Wesselburg/Sound Design; Tina Haffke/PL) “Everything about this animation is perfect: it is beautiful, it is fast and it is very entertaining. The character is very communicative and it appeals to both children and adults. A perfect entry!” Category: digital media animation Entry/Project: TONGYANG GROUP SITE | Website Client/Company: TONGYANG ONLINE, Seoul/SOUTH KOREA Design: VW V°Wonderland Extension, Seoul/SOUTH KOREA “Only a few simple effects are used to create a wonderful atmosphere. Every- thing is harmonious, especially the music, which fits perfectly with the animation. This site offers a wonderful mix of two- and three-dimensional elements – some- thing very unusual for a company of this size, which clearly shows a great deal of courage.” >> See also: digital media screen design Category: digital media atmosphere/ambience Entry/Project: 13th Street Image | Image-Campaign Client/Company: NBC Universal Global Networks Deutschland GmbH, Mu- nich/GERMANY Design: Jung von Matt Spree GmbH, Berlin/GERMANY (Peter Gocht, Christian For further information: Kroll, Sebastian Strasser) iF International Forum Design GmbH Anja Kirschning, Carmen Wille Messegelaende “This entry clearly deserved a gold award: an image campaign that is perfectly 30521 Hanover, GERMANY implemented on all levels. It shows how, by using very simple methods, a seem- phone +49.511.89-32403/-438 fax +49.511.89-32406 ingly benign