PROSES PRODUKSI PROG DI INDONESIA NEWS TE (Kajian

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PROSES PRODUKSI PROG DI INDONESIA NEWS TE (Kajian PROSES PRODUKSI PROGRAM BERITA PANCET KECREK DI INDONESIA NEWS TELEVISI (INEWS TV) SURABAYA (Kajian Perspektif Manajemen Penyiaran) SKRIPSI Diajukan Kepada Sekolah Tinggi Ilmu Komunikasi “Almamater Wartawan Surabaya” Untuk Memenuhi Salah Satu Persyaratan Dalam Menyelesaikan Program Sarjana Ilmu Komunikasi Disusun Oleh: RISKY SATRIO PUTRO NPM:12.31.0032 KEKHUSUSAN : BROADCASTING STIKOSA-AWS SEKOLAH TINGGI ILMU KOMUNIKASI ALMAMATER WARTAWAN SURABAYA 2016 ABSTRAK Media cetak maupun elektronik adalah aplikasi teknologi komunikasi yang semakin berkembang. Dalam program televisi seperti berita memberikan salah satu kebutuhan penting masyarakat. Hampir setiap stasiun televisi memiliki program berita. Berbagai macam berita disajikan secara profesional, menarik dan memiliki ciri khas tersendiri pada setiap stasiun televisi. INews TV Surabaya (62 UHF) memiliki salah satu program berita kriminal yang dikemas berbeda, yakni program berita “Pancet Kecrek”. Keunikan program acara yang dibawakan oleh dua orang presenter laki-laki dengan gaya ala preman, berbahasa Suroboyoan dan memberikan himbauan dengan parikan, membuat program ini memiliki nilai khas tersendiri dalam kemasan suatu program berita. Dari wacana diatas, peneliti ingin mengkaji bagaimana proses produksi program Pancet Kecrek dari perspektif manajemen penyiaran. Dengan judul skripsi “PROSES PRODUKSI PROGRAM BERITA PANCET KECREK DI INDONESIA NEWS TELEVISI (INEWS TV) SURABAYA”, peneliti menggunakan metode penelitian kualitatif dimana peneliti akan mendeskripsikan bagaimana proses pada program acara Pancet Kecrek. Dari hasil penelitian, dalam program Pancet Kecrek di INews TV Surabaya sesuai dengan teori managemen penyiaran. Namun masih ada kekurangan didalam program ini, yakni crew yang merangkap beberapa jobdesk, transmisi yang kurang maksimal menjangkau coverage area dan pembuatan skrip naskah berita yang kurang singkat, padat dan sederhana. Keyword: Program berita, Manajemen penyiaran, Berita kriminal “Pancet Kecrek” xiv DAFTAR ISI HALAMAN JUDUL………………………………………………………………. ………i PERSETUJUAN PEMBIMBING SKRIPSI……………………………………… ……... ii HALAMAN PENGESAHAN SKRIPSI…………………………………………………... iii PERNYATAAN ORISINALITAS………………………………………………………... iv MOTTO DAN PERSEMBAHAN………………………………………………………….v KATA PENGANTAR……………………………………………………………………... vi DAFTAR ISI………………………………………………………………………………..viii DAFTAR TABEL…………………………………………………………………………..xi DAFTAR GAMBAR……………………………………………………………………….xii DAFTAR BAGAN………………………………………………………………………… xiii ABSTRAK………………………………………………………………………………….xiv BAB I PENDAHULUAN 1.1 Latar Belakang Masalah……………………………………………………………..... 1 1.2 Rumusan Masalah………………………………………………….………................. 10 1.3 Tujuan Penelitian……………………………………………..................................... 10 1.4 Manfaat Penelitian…………………………………………………………................. 10 1.4.1 Manfaat Teoritis................................................................................................... 10 1.4.2 Manfaat Praktis..................................................................................................... 11 1.5 Kajian Pustaka………………………………………................................................... 11 1.5.1 Pengertian Komunikasi.......................................................................................... 12 1.5.2 Komunikasi Massa …………………….............................................................. 13 1.5.3 Media Massa.......................................................................................................... 13 viii 1.5.4 Televisi................................................................................................................... 14 1.5.5 Program Acara.......................................................................................................15 1.5.6 Berita..................................................................................................................... 16 1.5.7 Berita Kriminal............................................................................................... 22 1.5.8 Manajemen Penyiaran............................................................................................ 23 1.5.9 Proses Produksi...................................................................................................... 24 1.5.10 Program acara Pancet Kecrek............................................................................... 31 1.5.11 Presenter Pancet Kecrek....................................................................................... 31 1.5.12 Parikan.................................................................................................................. 33 1.6 Metodologi Penelitian......................................................................................................33 1.6.1 Pendekatan dan Jenis Penelitian........................................................................... 33 1.6.2 Unit Analisis........................................................................................................... 34 1.6.4 Kerangka Penelitian................................................................................................35 1.6.5 Teknik Pengumpulan Data.................................................................................... 36 1.6.6 Teknik Analisis Data............................................................................................. 36 1.6.7 Waktu Penelitian….…………………………………………………………....... 36 BAB II DESKRIPSI OBYEK PENELITIAN 2.1 Indonesia News Televisi (INews TV)............................................................................. 37 2.1.1 Sejarah INews TV.................................................................................................. 37 2.1.2 Visi dan Misi INewsTV......................................................................................... 39 2.1.3 Motto...................................................................................................................... 39 2.1.4 Logo....................................................................................................................... 39 2.1.5 Akses INews TV.................................................................................................. 40 2.1.6 Kategori Tayangan................................................................................................. 44 2.1.7 Rating INews TV................................................................................................. 45 ix 2.1.8 Advertising INews TV......................................................................................... 46 2.2 INEWS TV Surabaya..................................................................................................... 47 BAB III TEMUAN DAN ANALISIS DATA 3.1 Teknik Manajemen Penyiaran…………………………………………………………. 49 3.1.1 Teknik Studio…………………………............................................................49 3.1.2 Teknik Transmisi.............................................................................................. 52 3.2 Program Manajemen Penyiaran…………………………………………………….…..60 3.2.1 Tahap Produksi Berita di Pancet Kecrek......................................................... 60 3.2.2. Analisis Naskah dan Video............................................................................65 3.3 Pemasaran Manajemen Penyiaran................................................................................... 74 3.4 Administrasi Manajemen Penyiaran................................................................................76 BAB IV KESIMPULAN & SARAN 4.1 Kesimpulan..................................................................................................................... 78 4.2 Saran............................................................................................................................... 80 DAFTAR PUSTAKA LAMPIRAN x DAFTAR TABEL Tabel 1.1 Share Rating INews TV Surabaya.........................................................................45 Tabel 1.2 Perangkat Studio INews TV Surabaya.................................................................. 52 Tabel 1.3 Perangkat Transmisi INews TV Surabaya.............................................................57 xi DAFTAR GAMBAR Gambar 2.1 Sejarah INews TV.......................................................................................... 38 Gambar 2.2 Logo INews TV.............................................................................................. 40 Gambar 2.3 Logo INews TV Surabaya.............................................................................. 40 Gambar 2.4 Jaringan INews TV......................................................................................... 41 Gambar 3.1 Peta Coverage INews TV Surabaya................................................................ 54 Gambar 3.2 Denah Lokasi Tower INews TV Surabaya..................................................... 56 Gambar 3.5 Tower INews TV Surabaya............................................................................ 59 Gambar 3.6 Cuplikan Video Berita Pencurian Motor......................................................... 72 xii DAFTAR BAGAN Bagan 1.1 Kerangka Penelitian..............................................................................................35 Bagan 2.3 Struktur Organisasi INews TV Surabaya............................................................. 48 Bagan 3.1 Proses Produksi Program Berita Pancet Kecrek...................................................65 xiii BAB I PENDAHULUAN 1.1 Latar Belakang Masalah Teknologi komunikasi adalah hal mendasar bagi
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