TWITTER SUCCESS TIPS
A successful social media campaign includes Facebook, Twitter, LinkedIn, YouTube and more. Agents by nature are a social group and these platforms are a great place to reach them on the go.
Need some help making your social campaigns more successful? Check out these tips from hubspot.com:
WHAT YOU SHOULD TWEET
• Structure your tweets like this to increase clicks: KEY MESSAGE - LINK #HASHTAG AFTERTHOUGHT
• Don't be entirely self-promotional on Twitter. Mix up your content and interact with your followers. • Establish yourself as an industry thought leader by adding commentary to the links you tweet. • Try keeping tweets short -- 100 characters instead of 140 -- to let people add their own commentary.
• Curate content you tweet from a wide variety of sources to keep your followers interested. • Let your personality shine on Twitter. Tweet funny/interesting content along with the business content.
• Share images in your tweets to increase engagement, since images now appear inline on Twitter. • Be real. It's okay to tweet mundane things like weather commentary or what you're eating SPARINGLY.
INCREASING TWITTER ENGAGEMENT
• Engage with others and show appreciation for their tweets by using the favorite button as a "like." • Be responsive on Twitter, not a robot. If someone asks you a question on Twitter, answer it! • If you retweet every single tweet you're mentioned in, followers will think you crave attention. • If someone regularly retweets or replies to you, add them to a list so you can return the favor. • Twitter is a two-way conversation. Tweet questions to encourage your followers to interact with you. • Nobody HAS to share your content on Twitter. So if someone authoritative retweets you, thank them.
• Run Twitter contests using hashtags to increase engagement quickly. It's gratifying to win!
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MAKING SENSE OF THE CHAOS
• You don't have to follow back everyone that follows you. Doing so would clutter your stream. • Use hashtags (#) to join relevant conversations and make your tweets easy to find. • Use lists grouped by industry or topic to follow people you want to pay attention to on Twitter. • Create public Twitter lists (vs. private) so members know when they're added and likely reciprocate. • Save time by using tools like Tweetdeck to schedule tweets for the week. • Blocking people doesn't "block" them from your tweets, but removes them from your Twitter stream.
AVOIDING SILLY TWITTER MISTAKES
• Don't tweet at people with links to your blog hoping to get their attention. That's called spam. • Don't send auto-DMs. Ever. No exceptions. Just don't do it. If you do, people will unfollow you. • Don't #overuse #hashtags #in #your #tweets. Limit yourself to 1-3 hashtags per tweet. • If you favorite every tweet someone is mentioned in, even via automation, you'll seem like a stalker. • Don't gripe on Twitter. People like to surround themselves with positive people, not complainers. • Long personal chats should happen over DM. Otherwise whoever follows both of you will be inundated with your tweets in their Twitter stream!
• Don't repeatedly follow and unfollow Twitter users seeking attention. They will notice ... in a bad way. http://ctt.ec/EfdAU
OPTIMIZING YOUR TWITTER STREAM
• Use landscape-oriented images on Twitter, using approximately a 2:1 dimension, for the best appearance on the Twitter feed.
• Try incorporating an image into every three to four tweets so they're more prominent in a user's feed.
• Track which tweets get more replies, retweets, favorites, and clicks. Use this data to influence future tweets.
• B2C brands report 17% more engagement on weekends. B2B see better engagement Monday - Friday. http://ctt.ec/Md22c
• Share important tweets four times throughout the day using different angles to cover all time zones. • If Twitter is your morning task, schedule tweets throughout the day instead of posting them all at once.
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GETTING MORE TWITTER FOLLOWERS
• Measure your Twitter success not by your number of followers, but by the quality and level of engagement.
• Follow twenty people with similar interests per day. That's not overwhelming, and reciprocal followers will add up quickly.
• Tweet about Twitter itself to get more followers. @HubSpot's most-shared content is about Twitter. • Don't follow more than a couple hundred people per day. Twitter might mistake you for a spam bot and suspend your account!
HAVING GOOD TWITTER ETIQUETTE
• If you wouldn't say something to someone's face, don't say it to them on Twitter. • Don't try to start arguments with people on Twitter. A friendly debate is fine, but respect others' opinions.
• Don't be a troll on Twitter, no matter how angry you are. For most, Twitter isn't really anonymous, and your public anger could come back to haunt you later.
• If you tweet spoilers while live-tweeting TV shows or sporting events, use the right hashtag so people can filter it out.
OPTIMIZING YOUR BLOG FOR TWITTER
• Optimize your blog post titles so when people tweet them, they're catchy enough for people to click on the links.
• Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet. • Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click. • Don't overthink your tweets. If tweeting for a company, be agile without implementing a huge approval process.
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