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Study on Market & Value Chain Mapping STUDY ON MARKET & VALUE CHAIN MAPPING Study on Market and Value Chain Mapping Study of SME Cluster Value Chain of 19 Provinces along the Southern Economic Corridor and Southern Coastal Corridor of the Greater Mekong Subregion November 2016 Trade & Investment Facilitation Department Mekong Institute 2 | P a g e The Study Team Trade & Investment Facilitation Department Mekong Institute Madhurjya Kumar Dutta, Program Director Sanga Sattanun, Program Manager Reza Iftekhar Patwary, Program Specialist Toru Hisada, Sr. Project Coordinator Seang Sopheak, Program Coordinator Ronnarith Chaiyo-seang, Program Officer Study of SME Cluster Value Chain of 19 Provinces along the Southern Economic Corridor and Southern Coastal Corridor of the Greater Mekong Subregion Study conducted in: Cambodia, Myanmar, Thailand & Vietnam Period of Study: June 2016-July 2016 Project: Enhancing Competitiveness of Small and Medium-sized Enterprises (SME) along the Southern Economic Corridor (SEC) of ASEAN Mekong Sub region (AMS) 3 | P a g e Abbreviations and Acronyms ADB Asian Development Bank AOBO Analysis of Business Operations ASEAN Association of South East Asian Nations B2B Business to Business BDS Business Development Service(s) BDSPs Business Development Service Provider(s) BMO Business Membership Organisation CCI Chamber of Commerce and Industry CDE Community Development Enterprise CFC Common Facility Centre CIFR Cambodian International Financial Reporting Standards CMTV Cambodia, Myanmar, Thailand, Vietnam DOI Department of Industries ERIA Economic Research Institute for ASEAN and East Asia FGD Focus Group Discussion FOB Freight On Board FTI Federation of Thai Industries GSO General Statistics Office (Vietnam) GVC Global Value Chain HACCP Hazard Analysis and Critical Control Points HH Households HP Horse Power KHR Cambodian Riel LC Letter of Credit LVC Local Value Chain OSMEP Office of SMEs Promotion (Thailand) OTOP One Tambon One Product ROCL Ratchaburi Organic Company Ltd. SEC Southern Economic Corridor SCC Southern Coastal Corridor SEZ Special Economic Zone SME Small and Medium Enterprises SWOT Strengths, Weaknesses, Opportunities, Threats THB Thai Baht (currency) ToR Terms of Reference ToT Training of Trainers UNHCR United Nations High Commissioner for Refugees UNIDO United Nations Industrial Development Organization VA Value Addition VC Value Chain VASEP Vietnam Association of Seafood Exporters and Processors VCCI Vietnam Chamber of Commerce and Industry VD (or VND) Vietnamese Dong (currency) 4 | P a g e Contents Abbreviations and Acronyms .............................................................................................................................. 4 List of Tables ........................................................................................................................................................... 8 List of Figures .......................................................................................................................................................... 9 List of Maps .......................................................................................................................................................... 10 Executive Summary ............................................................................................................................................ 11 Chapter A ............................................................................................................................................................ 14 Introduction, Background of the Study & Methodology ................................................................................ 14 1.1 Introduction ................................................................................................................................................... 15 1.2 Background of the Study ............................................................................................................................. 15 1.3 Definition and Importance of Clusters: Recent Literature..................................................................... 16 1.3.1 About SME Clusters and Selection of SME clusters .............................................................................. 17 1.4 Definition of SMEs in CMTV ....................................................................................................................... 17 1.4.1 Product Value Chain of SME clusters ................................................................................................... 18 1.5.1 Identification of investment needs ....................................................................................................... 18 1.5.2 Role of Trade Facilitators ....................................................................................................................... 18 1.3.1 Population Size (Total Number of SMEs in each country) ................................................................... 19 1.3.2 Sampling ................................................................................................................................................. 19 1.3.3 Sources of Data ...................................................................................................................................... 19 Details on Types and Numbers of Representatives ...................................................................................... 19 Chapter B ............................................................................................................................................................ 20 Clusters & General Analysis ................................................................................................................................ 20 2.0 Stakeholders Perception on Trade Potential ............................................................................................. 21 Roadmap Matrix for the Clusters in 19 provinces of Vietnam, Cambodia, Thailand, Myanmar................ 22 Chapter C ........................................................................................................................................................... 23 Value Chains of SME clusters in 19 Provinces ................................................................................................... 23 3.1 Cambodia ..................................................................................................................................................... 24 3.1.1 Banteay Meanchey Silk Weaving Cluster ............................................................................................... 25 3.1.1.1 Provincial Overview ............................................................................................................................ 25 3.1.1.2 Cluster Introduction and SWOT Analysis............................................................................................ 25 3.1.1.3 Value Chain Map of Banteay Meanchey Silk Weaving Cluster ..................................................... 26 3.1.2 Battambang Fish Sauce Cluster ............................................................................................................... 28 3.1.2.1 Provincial Overview ............................................................................................................................ 28 3.1.2.2 Cluster Introduction and SWOT Analysis............................................................................................ 28 Table 12: Battambang Fish Sauce Cluster SWOT Analysis ........................................................................... 28 3.1.2.4 Value Chain Map of Battambang Fish Sauce Cluster .................................................................... 29 3.1.3 Pursat Orange Cluster ............................................................................................................................... 32 3.1.3.1 Provincial Overview ............................................................................................................................ 32 3.1.3.2 Cluster Introduction and SWOT Analysis............................................................................................ 32 3.1.3.3 Value Chain Map of Pursat Orange Cluster ..................................................................................... 33 3.1.4 Kampong Chhnang Pottery & Ceramics Cluster ................................................................................... 35 3.1.4.1 Provincial Overview ............................................................................................................................ 35 3.1.4.2 Cluster Introduction and SWOT Analysis............................................................................................ 35 5 | P a g e 3.1.4.3 Pottery & Ceramics Production Process ........................................................................................... 35 3.1.4.4 Value Chain Map Kampong Chhnang Pottery Cluster .................................................................. 36 3.1.5 Svay Rieng Rice Cluster ............................................................................................................................. 38 3.1.5.1 Provincial Overview ............................................................................................................................ 38 3.1.5.2 Cluster Introduction and SWOT Analysis............................................................................................ 38 3.1.5.3 Value Chain Map of
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