Geo SBX LBX 2020.qxp_IPBI 8/12/20 3:56 PM Page 1

UNBOXING EXPERIENCE LBX & SBX Stackers with Scrubber® Technology

ndustry experts predict the E-commerce revenues in Europe TWO SIDED Ito grow. With an estimated volume of US$346,155m in 2019 and expected annual growth rates of PRINT 8.5% (CAGR 2019-2023), forecasts see a market volume of US$479,131m FOR THE OPTIMAL UNBOXING EXPERIENCE. by 2023. One of the profiteers is the Where is European logistics sector, having AN ARTICLE BY TRISH KEMPKES, DIRECTOR OF seen growth rates of 3.7% in 2018. GLOBAL COMMUNICATIONS, BW PAPERSYSTEMS Sales promotions such as Black Friday Less More and Cyber Monday, relatively new to the European market, support this development. The Christmas business does the rest. During the holiday season, Deutsche Post DHL handles up to 11 million parcels per day (from/ to/within Germany), compared to an ÁLess Downtime annual average of 5 million parcels. By eliminating jams

Covid-19 Pandemic – a Driver for E-commerce? ÁMore Sheet Control Recently, the coronavirus has Sheets are fully guided throughout changed people's shopping behaviour significantly. Everyday products such as food, FMCG, health and pharmaceutical ÁLess Scrap ® products have been and are increasingly Exclusive Scrubber technology being bought online. Purchases of products that are not needed for daily use, however, are being postponed. The ÁMore Production ongoing crisis and its economic effects Able to operate at the highest die cutter speeds in the present and in the future are dampening people’s consumer mood. E-commerce is suffering in part from this, too. After a sharp drop in sales in March (20% below the previous year’s level in Germany, for example), most providers are recovering and have seen rising figures since April. The forecast for e-commerce industries that were not able to profit directly from the lockdown is that they will stabilise slightly above their original level in the medium term and record growth rates LBX™ and SBX™ — exceeding customer demands similar to those before the pandemic. Besides the major marketplace generalists, such as Amazon, there was one group in particular that benefited – platforms that were able to offer Geo. M. Martin Company • 1250 67th Street Emeryville, California 94608, United States local retailers a new sales channel +1 510.652.2200 • Fax +1 510.652.6447 • email: [email protected] quickly and easily with simple web shops and virtual marketplaces. ROTARY DIE CUTTER STACKERS & PERIPHERALS

80 INTERNATIONAL PAPER BOARD INDUSTRY » SEPTEMBER 2020 UNBOXING EXPERIENCE

BW PAPERSYSTEMS IS SUPPORTING THEIR CUSTOMERS IN ADOPTING NEW PACKAGING TRENDS SUCH AS INSIDE THE BOX PRINTING. IT CREATES ADDED VALUE FOR BOX MAKERS AND THEIR CUSTOMERS.

These local traders could now walking into a brick-and-mortar store, is not surprising that this aligns with benefit from their rapid entry into to experiencing the brand at home a trend towards corrugated boxes. e-commerce. A study from Denmark unboxing the package. Corrugated boxes can be used both as assumes that the change in online In addition to global and social shipping and merchandising container, shopping behaviour due to the media trends, there are packaging and since 96% of these boxes are pandemic will have long-term effects developments arising from the recycled and the average box includes on e-commerce. More people, even conviction that ‘products have to be 50% recycled content, customers feel elderly consumers, have become professionally presented, protected good about this material. New printing accustomed to convenient online and please consumer expectations’, technologies, such as the inside the box shopping during that time and regardless of whether it is real-time printing, enable brand awareness to be will most probably maintain their shopping or an e-commerce purchase. extended beyond the outer packaging behaviour even after the time of social The demand for sustainable solutions for an improved unboxing experience. distancing. Providers who have gained calls for environmentally friendly new customers will try to retain them packaging. Customers no longer Inside Box Printing by intensifying online competition. want to accept the huge amounts of Printing the inside box surface is Last but not least, new distribution and packaging waste resulting from their named as one of five emerging trends logistics capacities must be used. e-commerce purchases. Amazon, for the printing industry and one of for example, is responding to this the hottest packaging trends of 2019. Trends, Technologies and SoMe customer demand with its frustration- Using packaging for brand perception Mega trends such as globalisation, free packaging approach, using 100% is not a new insight. But now brand demographic change (aging society, recyclable material, reducing waste awareness can be extended to the urbanisation), new lifestyles (higher and avoiding transport damages. inside of the packaging. The brand demand for convenience) and In addition to avoiding costs due to message inside the box cannot be sustainability have their impact on the complaints about damaged products, damaged or soiled during transport number of parcels sent as well as on manufacturers and retailers also and, as it is still unexpected, creates the way those goods are packaged. want to reduce transport costs with a positive first impression. Inside In their top global packaging trends optimised packaging. Therefore, it the box printing can be utilised to report from last year, the market avoid external printing of valuable or intelligence agency Mintel names ‘delicate’ content. amongst others two interesting BW Papersystems is trends – ‘Connected Packaging’ and supporting their customers in ‘Reinventing the Box’. The first is about adopting new packaging adding value to physical packaging trends such as the inside with digitally accessible content via the box printing. It QR codes, NFC, RFID, Bluetooth and creates added value Augmented Reality. ‘Reinventing for box makers and the Box’ describes the opportunity their customers. for manufacturers to create the next generation of shelf presence outside their stores by influencing the unboxing experience. This trend answers a well-known social media phenomenon, the so-called unboxing. Unboxing is holding up and gaining in popularity, making retailers rethink the customer experience with their brand, from the current state of

82 INTERNATIONAL PAPER BOARD INDUSTRY » SEPTEMBER 2020 UNBOXING EXPERIENCE

it as a ‘phenomenal’ printing jobs. The machine’s remaining marketing tool. job orders are outside printing, It supports their allowing for maximum efficiency with customers’ eCommerce their overall production plan. Overall, strategies. Buckeye two-sided printing jobs account Corrugated, another BW for 8-10 % of Buckeye’s production Papersystems customer volume. The company continues to see with single-pass inside print increasing demand from its customers. capability, states that they By printing inside the boxes, Buckeye’s make ‘boring’ boxes become customers aim to influence the outstanding eye-catchers with unboxing experience of customers customers at home. by providing a ‘wow’ factor; increase Many new and existing BW The increasing requests for two- brand awareness in e-commerce, and Papersystems machines can be sided printed boxes led Buckeye improve customer loyalty. upgraded with one or multiple inside Corrugated to BW Papersystems three “Our customers know about print sections with only minimal years ago. Buckeye had satisfied the the power of graphic imagery change in the machines’ footprint. demand by completing two passes on in packaging for eCommerce These include G-Grafix flexo folder traditional finishing machines, but the distribution,” says Greg Logsdon, gluers and rotary die-cutters. growing demand lead to significant Managing Director at Buckeye In North America, the trend loss of efficiency using this method. Corrugated. “Inside the box printing towards inside the box printing has Therefore, Buckeye was specifically will provide consumer packaged prevailed among BW Papersystems’ looking for an inside print capability goods the ability to influence and to customers. Arma Container has been machine. Today, of the jobs being run message consumers with a method printing on both sides of a sheet in one on Buckeye’s dual side printing line, that is both visually appealing and pass for several years now, still seeing approximately 50% are two-sided cost effective.” ■

84 INTERNATIONAL PAPER BOARD INDUSTRY » SEPTEMBER 2020