Future of Packaging

INDEPENDENT PUBLICATION BY RACONTEUR.NET #0533 18 / 07 / 2018 FUTURE OF PACKAGING WHAT NEXT AFTER TIME IS NOW FOR BACK TO THE FUTURE 03 BLUE PLANET? 06 CREATIVE DESIGN 22 FOR PAST WRAP RACONTEUR.NET 03 SUSTAINABILTY FUTURE OF Less is More PACKAGING This is our answer to the important question of how to ship the growing number of parcels sustainably. We do What next after this by using air in an innovative way. Air makes up more than 99% of our protective packaging; less than 1% is fully recyclable material. FP International is an expert in air cushions, which solve your packaging challenges by Distributed in increasing packaging speed and reducing packaging material, transport costs, storage space and return rates. Blue Planet? Published in association with As oceans drown in plastic and the developed world launches a clean-up campaign, the tide of pollution is still rising Event partners More E-commerce With the growth of online shopping, it is time for innovative JIM McCLELLAND carbon footprint of heavy, spatially-ineffi cient packaging.” ways to reduce packaging and minimize the impact on the cean plastic is not a new For Garçon Wines, the fl at, plastic environment. problem, however it took design actually addresses sustaina- David Attenborough and bility in the round, being 87 per cent Josh Spires/Unsplash Josh Blue Planet II to turn the lighter and spatially 40 per cent smaller Otide of public opinion. than its traditional glass equivalent. CONTRIBUTORS Prime-time endorsement of the At the other end of the scale, global core sustainability message was a brands and high street retailers are Less Energy DAVID BENADY MAGDA IBRAHIM global game-changer, says Oliver also reaching out for help, often to one Specialist writer on Award-winning consumer Staple, director at EY. “There has another, explains packaging tech- marketing and advertising, and business journalist, We only produce 100% reusable and recyclable packaging he contributes to national her articles appear in The been a clear shift in the level of con- nologist at Marks & Spencer, Sarah materials. Our products have the lowest carbon footprint in newspapers and business Times, The Independent sumer awareness of the need to Leveridge. “To create a successful publications. and Daily Mirror. the industry, which makes them effective to manufacture, reduce packaging waste, particularly circular economy, we need to collab- plastics, and there is now a really orate across industry and continue to transport and recycle. JOEL CLARK JIM McCLELLAND compelling case for change,” he says. innovate,” says Ms Leveridge. “No one Freelance writer and editor, Sustainable futurist, his Manifest in more than just pas- retailer, packaging manufacturer or he covers workplace issues, specialisms include built technology, regulation and environment, corporate sive expectation, this awakening recycler can do it alone.” risk management. social responsibility and is fuelling activist and campaign- This is especially true when it ecosystem services. ing customer agendas, says David sourcing ocean plastic for its recycla- create a push where everyone would comes to some of the most diffi cult Honcoop, managing director of ble bottles, but getting the numbers to embrace the change; costs would go challenges, such as recycling black Less Time NICK EASEN SHARON Clarity Environmental. “Consumers stack up is diffi cult, explains founder down, making it more viable to pro- plastic. She adds: “That’s why M&S Award-winning freelance THIRUCHELVAM have become increasingly hostile Oliver Dickinson. “We have chal- duce environmentally sustainable joined forces with Faerch Plast, journalist, he produces Writer specialising in culture towards wasteful, misleading and lenges of high consultancy fees, mis- packaging,” says Mr Marpaux. Sainsbury’s, Tesco and Viridor to Since our products are manufactured on site and on demand, for BBC World News, and and innovation, she contributes hard–to-use packaging, and the information and immature supply For some, the business case detect black plastic in household you will spend less time handling material and changing rolls. writes on business, science to The Independent, i-D, and technology. VICE and Forbes. packaging sector is under pressure chains that make recycling of plastic, depends on a whole basket of bene- waste and turn it into new black Integrating our inflators into your packing stations will cut to take action,” says Mr Honcoop. whether from oceans or trash, cost fi ts that eschew single-issue politics plastic. If the practice is picked up down on storage space and increase both productivity and ADAM FORREST HEIDI VELLA Retailers inevitably fi nd them- and carbon ineffi cient,” he says. and plastics-bashing. more widely, there is huge poten- packing speed. Award-winning freelance Freelance journalist selves at the sharp end of this pop- Concerned about Brexit, Mr In 2017, London-based startup tial to divert large volumes away journalist, he writes for The specialising in technology ular uprising, facing demand for Dickinson is already fi nding that Garçon Wines launched full-size fl at from landfi ll and stop signifi cant Guardian, VICE, Forbes and energy innovation, she strong signals and statement initia- alternatives to single-use virgin plas- wine bottles that can be delivered amounts of virgin plastic entering and BBC News Magazine. contributes to a wide range of publications. tives, such as packaging-free aisles. tic can be up to 400 per cent more through a letterbox. the market.” Loading the dice by playing with expensive. Most budding entrepre- With the packaging now manu- Looking to leverage collective the relative purchase cost might neurs in the market are in need of factured, at significant expense, infl uence over infrastructure provi- Less Weight seem an obvious way for stores to some assistance, he argues. “The from 100 per cent recycled PET sion, the group is now working with incentivise positive buying behav- companies most likely to innovate in (polyethylene terephthalate), chief charity WRAP (Waste and Resources Packing with air protects your products without adding excess iours. However, anyone expecting this fi eld are young, dynamic and not executive and co-founder Santiago Action Programme) to encourage a common price signal in favour of particularly well funded. Therefore, Navarro warns against demonising more councils to collect coloured weight to your package – it reduces both weight and the Publishing manager Head of production unpackaged goods will be disap- the government needs to step up and all plastic. “The right plastics used plastic at the kerbside, so making it carbon footprint of the journey to your customer. Elaine Zhao Justyna O'Connell pointed, according to consumer cam- support them, ideally through short- responsibly currently offer more widely recycled. paigner, author and blogger at The term smart initiatives which help eco-friendly packaging than glass A collaborative ethos also drives Production editor Digital content executive Benjamin Chiou Elise Ngobi Complaining Cow, Helen Dewdney. fund the cost gap,” he says. for drinks like wines and spirits,” the pioneering UK Plastics Pact, “It is hard to understand the lack While in agreement about the he says. which sees WRAP bring together Managing editor Design of consistency in loose and pack- fi nancials, Fabien Marpaux, gen- “Ensuring discarded products do businesses from across the entire Peter Archer Samuele Motta aging prices,” she says. “How is it eral manager at Eonic HK, favours not end up littering our environ- value chain, with government Grant Chapman one retailer can make loose apples a diff erent kind of market inter- ment, including our seas, is one very and NGOs. Less Material Kellie Jerrard cheaper, but another cannot? The vention. “Alternatives are not important environmental focus. It is inspiring the New Plastics Our air cushions are made from 99% air, are fully recyclable Head of design sector is sending shoppers very cheap. Regulation, for sure, would However, we must not ignore the Economy initiative of the Ellen Tim Whitlock and contain no harmful substances. Even the cores of our rolls mixed messages at the checkout.” MacArthur Foundation, too, with But when it comes to packaging, Packaging Digest 2017 leading philanthropists engaged. are recycled and 100% recyclable. They are also RoHS and it would be wrong to assume indus- 100% Sustainable decisions on the rise So, given the public outpour- REACH certified and comply with EN13427 and ISO14021. try, retail and brands have all the Percentage of packaging professionals who say ing, industry innovation, corpo- Although this publication is funded through advertising and answers, either. sustainability is a very or moderately important rate commitments and government The story of packaging is not a simple goals, as well as bans proposed on sponsorship, all editorial is without bias and sponsored features 80% factor when making packaging decisions are clearly labelled. For an upcoming schedule, partnership one. Mr Honcoop says: “This demand drinking straws and tax imposed on inquiries or feedback, please call +44 (0)20 3877 3800 or for change provides an opportunity. carrier bags, are we anywhere near email [email protected] It is, however, a complex issue and, as peak global plastic waste? Raconteur is a leading publisher of special-interest content and 60% businesses join the race to ‘green’ their “Unfortunately not,” concludes research. Its publications and articles cover a wide range of topics, packaging, it is important for consum- EY’s Mr Staple. “Although we expect including business, fi nance, sustainability, healthcare, lifestyle and technology. Raconteur special reports are published exclusively in ers and industry to understand that plastic waste levels to slow or reduce The Times and The Sunday Times as well as online at raconteur.net one size does not fi t all.” 40% in parts of the developed world, the The information contained in this publication has been obtained For startups and smaller busi- overall trend is upwards.” from sources the Proprietors believe to be correct.

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