Annual Report Table of Contents

2014 ANNUAL REPORT TABLE OF CONTENTS 04 18 38 Our Mission Campaigns PoP Family The Issue Back to School Board of Directors Key Programs Season of Promise Advisory Board Supplementary Programs Giving Tuesday Leadership & Staff Corporate Partners Our Fourth Gala Notable Campaigners 10 32 44 54 Impact Reach Financials Our Promise 2014 Timeline PoP in the Press Support Income Innovation Pilots Digital Engagement Expenses Accomplishments #PoPBooK With Gratitude Results OUR MISSION Our Mission 250 MILLION children of primary school age lack basic reading, writing and math skills. A lack of quality education leads to: We believe every child should have access to quality education. HEALTH AND SANITATION ISSUES We create schools, programs and global communities around the common goal of education for all. GENDER INEQUALITY LACK OF QUALIFIED TEACHERS FAMILIAL ECONOMIC INSTABILITY INFRASTRUCTURAL CHALLENGES 6 7 Our Mission Our Mission KEY PROGRAMS SUPPLEMENTARY PROGRAMS Pencils of Promise is known as a school building organization that provides access to These are the programs that support our core approach to providing access to education, but we are evolving into a learning organization focused on quality education quality education. outcomes. Within our schools, we’re implementing a dynamic, comprehensive approach to ensure quality education. We provide the means, methods and materials necessary to increase literacy and numeracy rates in developing nations, genuinely changing what a learning experience can be for a child anywhere in the world. School Builds We’re building schools to ensure that our students have access to a Scholarships WASH quality learning environment. We’re providing secondary school We’re teaching kids about WATER, scholarships to equip students SANITATION and HYGIENE to keep with the resources they need to them healthy and in school. attend a full year of school. Innovations Teacher Support We’re changing the way teachers are trained and supported to ensure that students are learning effectively. E-READERS MOMOSIGN SOLE 8 9 IMPACT Impact Impact 2014 TIMELINE OCTOBER PoP was featured FEBRUARY JUNE in Wired Magazine Inaugurated our Announced our in a piece about 200th school in partnership with educational Mangoase, Ghana Microsoft AUGUST innovations Launched our Back to NOVEMBER MAY School campaign & Launched the WIN, Launched our No. 1 trended worldwide on a weekly internal teacher campaign Twitter with the hashtag newsletter, to update #GiveBacktoSchool our team in a smart and savvy way MARCH JULY PoP book was released Shipped the first OCTOBER and hit the NYTimes round of e-readers Our 2014 gala bestseller list to Ghana raised $1.9M DECEMBER SEPTEMBER Through our MAY Jorge Bolom joined Season of Promise Held our 6th Annual the PoP team as campaign, we raised White Party our new Guatemala $881,754 to build 35 Country Director schools in Ghana 12 13 Impact Impact INNOVATIONS ACCOMPLISHMENTS PoP provides access to quality, sustainable education through innovative tools, teaching methods and technologies. In 2014, we rolled out new innovation pilots to improve the way our students receive an education. SOLE 317,404 We worked with 2013 TED prize winner Sugata LIVES IMPACTED Mitra to pilot his educational methodology, SOLE (Self Organized Learning Environments) SCHOOLS COMPLETED into select schools in Ghana. Utilizing Microsoft SINCE 2009 tablets, we hope to incorporate his revolutionary 268 ideas into PoP classrooms. E-Readers Most classrooms in the countries we work in contain few (if any) engaging books for students. One e-reader provides a student with 100 books in both English and the local language. PoP students in Ghana can take the e-readers home, too, so they can continue learning outside the classroom. 31,240 STUDENTS SERVED Momosign 1,936 Momosign is an innovative method for language SCHOLARSHIPS learning. It was developed by Martin Momoda and DISTRIBUTED is being used for the early literacy program in PoP. Teachers create active and engaging classrooms when using gestures from local sign languages of the deaf. Drilling with signs provides visual-spatial cues to improve memory and ultimately help young students to read. 14 15 229TEACHERS SUPPORTED Impact Impact RESULTS Student Count 300,000 30,000 250,000 25,000 3X In Laos, PoP 3rd graders score 3X higher on literacy 200,000 20,000 tests than their peers 150,000 15,000 100,000 10,000 50,000 5,000 20092010 2011 2012 2013 2014 20092010 2011 2012 2013 2014 40% In Guatemala, 40% more Lives Impacted PoP 2nd graders are literate than their peers The positive outcomes of receiving a quality education are not limited to a student who has an Schools Built opportunity to attend school. Education unquestionably has an impact on an individual level, but it also has the power to change a family, a community and even a nation. When we talk about lives impacted, we’re not just referring to PoP students; we incorporate the entire community’s population. Education boosts prosperity, leads to healthier societies, helps prevent disease 250 and reduces chronic poverty. Because of these undeniable facts, this data demonstrates that the effects of a quality education reach far beyond a classroom’s walls. 200 150 98% 33% 2X 98% of teachers in Guatemala 100 report increases in student In Guatemala, 33% more PoP In Ghana, teachers and focus due to a new PoP building 2nd graders are showing students both report that proficiency in early literacy students with e-readers 50 skills than their peers are now reading 2X as much as before 20092010 2011 2012 2013 2014 16 17 CAMPAIGNS Campaigns Campaigns BACK TO SCHOOL August 12, 2014 - October 3, 2014 As students across the U.S. kicked off the 2014 school year, PoP launched its annual Back to School campaign. This year, BTS focused on funding secondary school scholarships for PoP students, as many of them are forced to stop attending school due to a lack of resources. Investing in education is the single most effective way to reduce poverty. A PoP scholarship gives a student resources for one year of school. The cost per scholarship is $250, but its impact on a child’s future is immeasurable. $259,459 1,037 DOLLARS RAISED SCHOLARSHIPS FUNDED Corporate Sponsors + Donated $25K to a branded “Match Day” on Sept. 23rd + Helped raise an additional $46,566 for On launch day of the campaign, PoP the BTS campaign trended worldwide on Twitter with + 226 donations were made on Match the hashtag #GiveBacktoSchool Day, breaking PoP’s all time record for most donations in a single day 20 21 Campaigns Campaigns SEASON OF PROMISE November 18, 2014 - January 9, 2015 Over the holiday season, our goal was to build 25 schools in Ghana. An estimated 75% of primary schools we visit in Ghana are in need of repairs and many have no existing structures. In some cases, students learn outdoors under trees. We partnered with lokai during the campaign and ran various initiatives geared toward Cyber MondayGiving Tuesday Match Day fundraising and spreading the word about educational inequality. On December 1st, we On December 2nd, PoP On December 30th, we held We far surpassed our goal, ultimately raising $881,754 to build 35 schools in Ghana. encouraged consumers to make participated in a social activation a Match Day with lokai, which a socially responsible purchase. with lokai. Instead of asking helped raise an additional For every bracelet sold on our audience for donations, $77,020 for the SOP campaign. Cyber Monday, our SOP partner we asked them to use their With 288 donations, along with $881,754 35 lokai advertised that they would voices to make a difference in lokai’s donation, we raised DOLLARS RAISED SCHOOL BUILDS FUNDED donate $10 to PoP towards providing children in Ghana $108,806.03 on Match Day. building a school in Ghana. with access to education. 22 23 Campaigns Campaigns PENCILS OF PROMISE GIVING TUESDAY December 2, 2014 Nonprofit On Giving Tuesday, we asked our supporters to give by sharing their voice. For every retweet, lokai donated $1 to build a school for children in Ghana. The result was PoP’s most engaged and most retweeted Tweet, ever. 5K 10K 15K 20K 25K 30K 35K 40K 45K Pieces of Coverage EDUCATION Issue 50,987 37,341 RETWEETS FAVORITES 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K 55K 60K 65K 70K 3,609,804 126,543 Pieces of Coverage UNIQUE IMPRESSIONS TOTAL ENGAGEMENTS The Bill & Melinda Gates Foundation did a full analysis of Giving Tuesday and Pencils of Promise by far had the most social media reach and sentiment out of any nonprofit. This was in large part due to our social media activation on Twitter and Instagram. The report also disclosed that education became the #1 issue discussed on Giving Tuesday. We also participated in an initiative on Instagram. For every photo shared with the hashtag #SharePromise, lokai donated In terms of the most widely mentioned charities, Pencils of Promise (an Education $5 to build a school in Ghana. and School focused nonprofit out of New York), was by far the most talked about, “ with over 43,000 users taking interest. There was a large amount of celebrity integration on Giving Tuesday, but PoP and lokai’s joint activation drove even higher engagement than that of some of these high profile users (including Ellen Degeneres, Kim Kardashian and Mariah Carey). Above are two graphs from the Bill & Melinda Gates Foundation report. The first details nonprofit social media reach metrics. The second provides an overview of the most discussed topics on Giving Tuesday. 24 25 Campaigns Campaigns CORPORATE PARTNERSHIPS We love our partners. Consumers are looking for transparency from both companies and nonprofits. We have the opportunity to collaborate on a desired impact, share that goal with our stakeholders and close the loop by sharing rich media of the change we’ve created together.

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