Arturo Duran, Chief Technology Digital World

BUILDING BRAND LEADERSHIP IN A DISRUPTIVE WORLD

Annual 7thLATAM Advertising and Media Summit

#PortadaLat

LATIN ONLINE VIDEO FORUM SILVER SPONSOR:

BRONZE SPONSORS:

REGISTER Take advantage of the special COMBO RATE to the Summit and Forum. NOW www.portada-online.com/events/summit/register or call 1-800-397-5322! PROGRAM HIGHLIGHTS B. 2015 Portada Latin American Advertising and Media Awards C. Agenda: Latin Online Video Forum D. Agenda: 2015 Latin American Advertising and Media Summit G. Their Story: Latam Summit Speaker and Panelist Bios K. Latin Online Video Forum Speaker and Panelist Bios N. Sponsors & Partners

LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT EVENING PARTY SPONSOR: LEADER SPONSOR: DISTINGUISHED SPONSORS: ATTENDEE BAG SPONSOR: WI-FI SPONSOR: B | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat JUNE 3RD Agenda LATIN ONLINE VIDEO FORUM TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS

9:00 AM VIP Breakfast - Invite Only Jorg Nowak, VP, Emerging Markets, YuMe SPONSORED BY: (Ibis Room) Karina Moises, Sr. Manager Pan-Regional Sales, Latin America, YuMe

10:00 AM REGISTRATION Register and meet fellow #Portadalat attendees

10:30 AM WELCOME AND INTRODUCTION INTRODUCTION BY: (Ashe Auditorium Foyer) Susy Rosado, MC

10:35 AM PLATFORMS, FORMATS, REACH MODERATOR: Andrea Santiago, Experts from the agency, brand and me- (Ashe Auditorium) What Brands, Agencies and Media Director Client Services, Nielsen- dia side will discuss what online video Owner’s need to know about the IBOPE Mexico platforms and formats work and what latest developments in Latin Online PANELISTS: Carlos Espíndola, role regional and local reach play for the Video. Gerente eHub Latinoamérica, 3M efficiency of campaigns. Adriana Grineberg, Head of • What works when: Pre-roll, Rich Operations Miami, Facebook Media, Product Placement Veronica Chanrai, VP Regional • Programmatic Video Buying Director Latin America, Starcom • Inventory: Local and Regional MediaVest Group • Targeting Accuracy Jayson Dubin, CEO & President, Playwire Media

11:15 AM CASE STUDY: HOW ADVERTISERS A PRESENTATION BY: • With half of the online video being un- CAN GET MORE FROM THEIR VIDEO Maya Kosovalic, Digital and Media viewable, according to the MRC standard ADVERTISING BUDGET Communications Manager, L’Oréal (50% of the surface in view for at least Joann Chea, Head of Socialyze, 2s), there is room for optimization of Havas Social Media Division online video advertising. Eric Tourtel, Senior Vice President • Looking at the results of the latest Latin America, Teads Giorgio Armani fragrances digital video campaign in Brazil, Teads, Havas and L’Oréal Travel Retail Americas will ex- plain how they navigated the viewability challenge resulting in increased ROI for the brand.

11:45 AM DELIVERING OVER THE TOP SPEAKERS: • What tools are required to deliver TELEVISION Juan Carlos Santamaria, VP - Ge- Hollywood grade content? A Conversation between two major neral Manager, Kaltura in • What are some best practices to keep Thought Leaders and Trendsetters conversation with viewers engaged? in the Global Online Video Space. Jan Riemens, CEO, Zoomin.TV • How does an international media company produce content in 17 languages and generate almost 4 billion video impressions per month • How are some of the world’s leading media companies creating and moneti- zing new OTT experiences? 12:30 PM ONLINE VIDEO POWER MODERATOR: Pablo Silva, Director • The emergence of MCNs targeting the CONNECTION Product Innovation, Viacom Latin World Putting together Online Video PANELISTS: • Requirements for excellent Content Creators and Multichannel Fabienne Fourquet, CEO and • Online Video Talent in different Networks targeting the Latin World Co-Founder, 2Btube Verticals (U.S. Hispanic market, Latin America Luiza Ricupero Negret, V P, • Social Video and Spain) StyleHaul Mundo • Key reach and engagement metrics Ulysses Alvarado, Founder & CEO, • Monetization models for Online Video Tu Vision Canal Talent Lynn Ponder, Founder, Webcity- Girls Jeannette Kaplun, Founder and Chief Content Officer, Hispana Global Martin Frontini, Managing Director Latam & Spain, Zoomin.TV Carolina Ortiz, Lifestyle and Beauty Blogger Daniela Ramirez, Lifestyle and Fashion Blogger

1:20 PM ADJOURNMENT

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | C Agenda

RD JUNE 3 LATAM SUMMIT The Latam Summit can be attended independently or in combination with the Latin Online Video Forum. To register, go to www.portada-online.com/events/summit/register

TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS

2:30 PM REGISTRATION Register and meet fellow #Portadalat (Ashe Auditorium attendees Foyer) 3:00 PM KICK OFF INTRODUCTION BY: (Ashe Auditorium) Susy Rosado, MC and Marcos Baer, Publisher Portada

3:05 PM BUILDING BRAND LEADERSHIP IN A PRESENTATION BY: How to Leverage Innovation and off-line DISRUPTIVE WORLD Jon Suarez Davis, VP Global Media and Digital Sophistication to create Kellogg’s Global Marketing Strategy Strategy, Kellogg Company Brand Equity in Latin America. How to Leverage Innovation and off-line and Digital Sophistication to create Brand Equity in Latin America. A in- depth look at how the global CPG Giant: • Creates New Media Channels • Turbocharges Content Marketing Efforts and Develops New Audiences

3:45 PM TRANSFORMING THE DELIVERY AN ON-STAGE CONVERSATION Two experts discuss how mobility and OF ENTERTAINMENT CONTENT BETWEEN: other factors are changing the delivery Charlie Hunter-Schyff, Head of of entertainment content and advertising Planning & Insights, Mobile forever. Advertising, Telefónica • How brand and media owners and Stephen Deane, Global need to adapt to a more deman- Commercial Director, Guvera ding and agile consumer. • The role of mobile media in Music and Entertainment Consumption

4:25 PM LUXURY GOODS AND SERVICES MODERATOR: Brand marketers from varied luxury MARKETING IN LATIN AMERICA Alexis Thanasoulas, Managing goods and services companies dissect The State of the Art Director Latin America, the main trends in Latin American luxury ZenithOptimedia Group goods marketing. SPEAKERS: • What moves Latin Americans Javier Martinez Staines, Director to acquire Luxury Goods and General Editorial, Televisa Services? Stephanie Peña, Regional Sales • Panregional vs. local Marketing, when Director Americas, Longchamp is there tension, when do they comple- Third Brand Marketer tba ment each other? Fourth Brand Marketer tba • Paid Media and Content Marketing in the Luxury Sector

5:15pm HOW BOYCE AVENUE OUTDID ON-STAGE CONVERSATION: Boyce Avenue is the most followed band BEYONCE AND WON THE INTERNET Boyce Avenue Band members in on YouTube with 7 million subscribers, Meet the most followed Band on the conversation with more than Lady Gaga and Beyonce com- Internet Maria Jose Ezquerra, Head of bined! Learn how the band uses Social Media, Havas Media and Mobile Media to amplify its messa- ges and as a distribution method for its products: Records and Concert Tickets. Advice for Brands. • Key lessons to be learned for Enter- tainment Marketers • Content Virality and Amplification • Media and Branded Entertainment Integrations

SPONSORED BY: 6:00 PM EVENING PARTY Enjoy drinks and snacks while (Riverwalk Terrace) overlooking Miami’s wonderful Bay

D | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat Agenda

th JUNE 4 LATAM SUMMIT

TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS 8:30 AM BREAKFAST SPONSORED BY: Start the day with a coffee. Check out (Auditorium Foyer) #Portadalat’s agenda and talk to the Exhibitors in the Auditorium Foyer.

9:45 AM BRAZIL Introduced by: Bob Oliva, Two leading analysts and trend spotters (Ashe Auditorium) Where is the South American Giant Business Development Director, dissect Brazil’s political and economic going? Portada and Susy Rosado situation and what it means for Brands, SPEAKERS: Agencies and Media Owners. Where will Eduardo Gamarra, Professor, the Latin American giant be in 10 years? Florida International University in • The latest political developments conversation with • Are Brazilian political and economic Institu- Milton Longobardi, Chair of CMO tions healthy? Council Latin America Advisory • The Emerging Brazilian Middle Class Board. • Opportunities in the Marketing Sector

10:30 AM PROGRAMMATIC AND SPEAKERS: Key insights about Ad-Tech’s Advance into REAL-TIME MARKETING Erich Wasserman, Founder and Latin America. Where is LatAm now and where CRO, MediaMath in conversation • The DSP’s in the region: Do Advertisers should it be in 2025? with and Media understand them? Fernando Monedero, Head of • What does Data-driven Marketing really Digital Latin America, MEC mean?

11:00 AM THE MEDIA OWNERS VIEW SPEAKERS: Hear how a leading executive from Tomas Salvagni, Manager Argentina’s largest Media Group assesses Commercial Division, AGEA-Grupo the entrance of Ad-Tech into LatAm and Clarin introduced by monetizes and markets his assets in the Arturo Duran, Chief Technology digital world. Advisor, Grupo Prisa • Programmatic in Latin America, the view of a major publisher • How a print brand Develops Audiences in the Digital Age • How to market a major Latin American Media Property

11:40 AM MORNING BREAK

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#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | E JUNE 4TH Agenda LATAM SUMMIT TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS

12:15 PM BUILDING BRAND LEADERSHIP IN A CASE STUDIES BY: Learn from 2 innovative Mini-Case Studies DISRUPTIVE WORLD Denisse Guerra, Regional how two leading Latin American marketers Successful case studies in the areas Marketing Director Latin America, built substantial Brand Equity. of Health and Cosmetics Marketing The Estee Lauder Companies • Audience Fragmentation, Social Media Manuel Medina Riveroll, and the media consumption behavior of Marketing Director, Bayer Mexico the Millennial have completely changed the MODERATED BY: face of Marketing in Latin America. Valerie Jaimes Barbosa, Account Director, BodenPR

1:15 PM LUNCH Enjoy a great lunch and get to know fellow (Riverfront North Hall) attendees 2:45 PM THE SPORTS CRAZY LATIN MODERATOR: Be in the know about how to connect with AMERICAN CONSUMER Yamilet Bermudez, Sr. Regional the Latin American consumer’s main Group Account Director, IPG Mediabrands passion: Sports. The latest trends on how PANELISTS: Carolina Casares, key brands engage the sports-crazy Latin Head of Media Latin America and Americans. Spain, Yahoo! • Engaging through Sports Content: Paid Fabian Gonzalez, Marketing Media, Content Marketing and Director, Comex Sponsorships, what works and why Jorg Nowak, VP - Emerging • Will the “second screen” become the first Markets, YuMe Emilio Sanchez, Business screen of choice for sports fans? Development Director, Efe News • The 2016 Rio Olympics and the major Kit Sanderson, CEO, Spanish upcoming Soccer Events Fitness Media • New Trends in Health and Fitness Lifestyle

3:45 PM FROM MEXICO TO THE WORLD SPEAKER: Pharma and Personal Care company Ge- How Mexico City based Genom- Ruben Leo Sarmiento, Marketing nomma Lab leads the ad rankings in many ma Labs is conquering the World Director, Genomma Lab Latin American countries.Hear about the with a product category expansion company’s innovative game plan to take strategy. over the World. • Analysis of a Pan-Latin Expansion strategy • Category expansion vs. Product Cannibalization • Transitioning from mass Advertising to a more segmented Approach

After a long nomination and voting Celebrate the best in Latin American 4:15 PM AWARD CEREMONY process #Portadalat’s 12 Award Marketing, Media and Tech Innovation. Winners are finally announced!

Top Brand Marketers and Media Get to know the main players among brand 5:00 PM SPEED NETWORKING FUNCTION Agency Executives will be leading marketers and media buyers at agencies #Portadalat’s popular Speed targeting Latin American audiences. (Riverfront North Hallv) Networking Tables Enjoy a relaxing moment after two days of 6:30 PM FAREWELL DRINK many new insights and fun! (Riverwalk Terrace)

F | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat SPEAKER BIOS - LATAM SUMMIT

VALERIE JAIMES BARBOSA ACCOUNT DIRECTOR, BodenPR Valerie Jaimes Barbosa is the Account Director for BodenPR providing strategic direction, guiding the execution of PR and social media campaigns, and overseeing all agency teams across accounts. Previous to BodenPR, Valerie worked for Visa LAC in charge of all PR efforts in 10 markets in the region. She also worked for Burson-Marsteller Latin America, and has a decade of TV and radio production experience. She holds a Master’s Degree in Journalism from the University of Miami, and a Bachelor’s Degree in Communications from the Universidad Católica Andrés Bello in Venezuela. YAMILET BERMUDEZ SR. REGIONAL GROUP ACCOUNT DIRECTOR, IPG MEDIA BRANDS Yamilet Bermudez is the Sr. Regional Group Account Director at IPG Mediabrands in Miami where she manages and maintains all regional client relationships, and ensures the group delivers and performs at the highest level possible. She currently oversees pan-regional accounts like Sony Pictures, MasterCard, Coca-Cola, ExxonMobil, and Ecuador’s Government. She is an accomplished, results–driven marketing professional responsible for developing and executing progressive 360° marketing strategies for an array of Fortune 500 companies. JAYSON DUBIN CEO & PRESIDENT, PLAYWIRE MEDIA A seasoned media and marketing executive, Jayson Dubin was previously President of the Media Division of theglobe.com where he oversaw Com- puter Games Magazine and successfully launched the consumer publications Now Playing Magazine and Massive Magazine. His experience working directly with small to mid-size publishers built his understanding for their advertising needs which he incorporates into every offering the Playwire platform produces for its publishers and advertisers. ARTURO DURAN CHIEF TECHNOLOGY ADVISOR, GRUPO PRISA Mr. Arturo Duran is the Chief Technology Advisor at Grupo Prisa, the largest media group in Spain, which also has major media assets in Latin America and the U.S. Hispanic market, including Grupo Latino de Radio. In this role, Duran works with the CEO of Grupo Prisa defining the Digital Strategy of Prisa and its implementation. In addition, he works with PRISA representatives in the U.S. coordinating relationships in Silicon Valley. Prisa recently launched a digital incubator unit called Prisa Inn. Prior to this, Duran worked as Chief Innovation Officer at Digital First Media. Before that, Arturo was the Chief Executive Officer of ImpreMedia Digital, LLC and Vice President, Multicultural, For AOL Media Networks. EDUARDO GAMARRA PROFESSOR, FLORIDA INTERNATIONAL UNIVERSITY Eduardo A. Gamarra holds a Ph.D. in political science and is a tenured-full professor in the department of politics and international relations at Flori- da International University. Gamarra is the founder of Integrated Communications and Research (ICR), a strategic communications, market research and public opinion polling firm that serves clients in the United States and throughout Latin America and the Caribbean. Gamarra has worked closely with media outlets including radio, television and newsprint. Gamarra often serves as political analyst for CNN en Español, Univision, Telemundo, Caracol, RCN, and Al Jazeera on Latin American and Caribbean issues. DENISSE GUERRA REGIONAL MARKETING DIRECTOR, LATIN AMERICA, THE ESTÉE LAUDER COMPANIES INC. As Regional Director of Marketing, Latin America for brands Estee Lauder, Tom Ford and ADF (fragrance brand including fragrances: Donna Karan, Tommy Hilfiger, Coach, Michael Kors, among others) Denisse aligns the strategies of Marketing, Trade Marketing, Digital and prices of brands in more than 12 countries highlighting Mexico, Chile and Brazil Achievements. Previously Denisse held the position of Marketing Manager Estee Lauder Mexico, Product Manager of Estee Lauder Mexico and more than 7 years of marketing experience working for Nike brand in Mexico. CHARLIE HUNTER-SCHYFF HEAD OF PLANNING & INSIGHTS, MOBILE ADVERTISING, TELEFÓNICA Charlie Hunter-Schyff is a highly recognized global leader within Telefonica, a strategic thinker responsible for activating and accelerating mobile revenues across Telefonica’s markets. Charlie’s role is identifying strategic levers that drive the greatest impact and revenue growth. He leads the team for sales strategy and effectiveness, trade marketing, and best practices, driving local Telefonica businesses across Europe & Latin America. Charlie has over 15 years’ experience helping brands make the most out of mobile and integrated communications and 5 years at the forefront of mobile marketing industries. Charlie is recognized as one of the global leaders in the industry, frequently called on by trade press for insights into mobile marketing and personally has received a number of accolades such as ‘The Drum top 50 Mobile influences.

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | G MARIA JOSE EXQUERRA SVP HEAD OF MEDIA, HAVAS MEDIA INTERNATIONAL Maria Jose is a professional with more than 15 years of experience working for the Latin American market. She started her professional path on the client front, in marketing at Shell Oil Company and then decided to move into the Agency side, where she has crafted a long and successful career, holding Client Services positions in Argentina and then moving to the LatAm Pan regional Market in Miami, in 2008, where she focused on executive responsibilities. She has been working on Havas Media International Miami for seven years now, contributing to create the largest, more successful panregional agency and leading a team of +40 people in charge of developing the agency product for Latin America top brands in both the digital and offline arenas. RUBEN LEO SARMIENTO MARKETING/DIGITAL MARKETING DIRECTOR, MEXICO & INTERNATIONAL, GENOMMA LAB Rubén Leo is currently Genomma Lab International’s Director of Marketing, Digital and Market Research. He is responsible for Mexico’s business through a balanced strategy (OTC and Personal Care), reinventing GLI’s marketing strategies and consumer communications. He joined the company in this role in May 2014. Former P&G employee (+9 years) with 10 years of CPG industry experience in the Brand Building and Consumer Insights areas. Latin America markets experience that spans from Upstream Brand Strategic Planning for Beauty and Personal Care categories to Shopper/Customer Insights. MILTON LONGOBARDI Chair Of Cmo Council, Latin America Advisory Board Milton was for more than 7 years Director for São Paulo Tourism – the official entity to promote the city of São Paulo as tourism destination – and responsible for the strategy that brings now more than 12 million visitors a year to São Paulo. Prior to joining SPTuris, Milton held senior positions working in all facets of marketing, sales, advertising and management in Brazil, United States, Argentina and Chile, in blue chips corporations like Nextel, Citibank, AIG, Gillette, Johnson&Johnson, Bosch, Combe Inc., American Mobile, Young&Rubicam, Wunderman, Interpublic Group of Co., Abril Publishing and RBS Media Group. JAVIER MARTINEZ STAINES DIRECTOR GENERAL EDITORIAL, TELEVISA PUBLISHING Today is the Editorial Director of Editorial Televisa / Televisa Publishing, the largest media company in the Spanish-speaking world, responsible for the content of more than 100 titles in Latin America. Every now and then he publishes some interviews and features in brands such as Esquire, National Geographic Traveler, SoHo and Harper’s Bazaar. Author of two books, in 2005 was distinguished as Young Global Leader at the World Eco- nomic Forum, at Davos, Switzerland. Yogi, foodie, traveler and music and books junkie. MANUEL MEDINA RIVEROLL MARKETING DIRECTOR MEXICO, BAYER HEALTHCARE CONSUMER CARE Born in Barcelona, Spain, but raised in Mexico. Studied Industrial Engineering at the Universidad Panamericana Mexico City and at the University of Illinois at Champain-Urbana and a degree in management in Mexico City. Currently Marketing Director for Bayer Consumer Care Mexico, #1 OTC Company in Mexico and LATAM. Previous roles include Marketing Director for Merck Consumer Care and a 12-year career in P&G Marketing with local, regional and global roles in brands such as Gillette, Always, Charmin, Downy, Febreze, Olay and Head & Shoulders. Passionate about family and sports, building high performing teams, networking and coaching.

H | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat FERNANDO MONEDERO HEAD OF DIGITAL LATIN AMERICA, MEC As Head of Digital Latin America, Fernando Monedero works on translating MEC’s global digital vision and increasing the digital footprint across the region by driving MEC growth and recognition. He supports the region with a range of digital projects including fully integrated campaigns, paid media, search, social, content, performance and mobility. He is responsible for inspiring the agency on new digital opportunities for clients and identifying how current programs can be enhanced with digital initiatives, developing agency digital strategy, product development and training, and much more. In a nutshell? He creates a thriving, digital culture. Prior to this Fernando was SVP Managing Director at Havas Digital in Miami. JORG NOWAK VP, EMERGING MARKETS, YUME Jorg Nowak joined YuMe to lead efforts for the Latin American expansion. With more than 14 years of experience in the media industry, Jorg’s back- ground spans the US, Europe and Latin America. He was integral in the launch of Univision.com, which quickly became the leading digital destination, both online and mobile, for US Hispanics. During his tenure as SVP & General Manager at Univision, Jorg led the digital efforts, overseeing the online and mobile business units. In addition, Jorg oversaw the launch of Univision Ad Network (UPG), E-Commerce Business Group and Univision’s digital video destination. Prior to launching Univision Interactive, Jorg got his start in media working for a streaming video startup. TOMAS SALVAGNI MANAGING DIRECTOR SALES AND MARKETING, GRUPO CLARIN Tomas Salvagni is the Manager of the Commercial Division at AGEA. He is responsible for the advertising and marketing of newspapers Clarín, Olé, La Razón and Muy and the magazines Viva, Elle, Shop and the different sub-products of these editions both in paper and digital. On his position he leads about 260 people among the following areas: Commercial Edition, Commercial Planning, Marketing, Commercial Digital Strategy. He is cons- tantly working to adapt the area organization to the changes that the advertising market is experiencing last years, combining customers and agencies needs with the huge effectiveness of the media. He is Vocal at the IAB Directive Commission, and President of the Media Commission at the IAB Argentina. Mr. Salvagni is 46 years old; he is married, and has 5 children. He graduated as Company Administrator and has a Master in International Management at Thunderbird University, Arizona. KIT SANDERSON CEO, SPANISH FITNESS MEDIA Keith “Kit” Sanderson, founder of Spanish Fitness Media, has served the Latin American Fitness Market for the past 15 years. In 2010, he launched Spanish Fitness Publications, and Spanish Fitness Media. Sanderson acquired the exclusive rights to publish the Spanish-language version of North America’s most famous fitness and bodybuilding publication, “Muscular Development.” Kit set out to align MD’s content to fill the needs of the LatAm fitness consumers in Spanish and Portuguese, sporting the new banner, “MD Latino.” MDL is culturally integrated throughout Latin America and has grown to a 240-page magazine serving 18 countries with a combined readership per edition of more than 1.6 million. MDL’s digital is comprised of 11 websites and a YouTube channel with over 2,000 videos and more than 7.5 million views. EMILIO SÁNCHEZ BUSINESS DEVELOPMENT DIRECTOR, EFE NEWS Emilio C. Sanchez is the Business Development Director for EFE News. His media experience in the U.S. and Latin American markets spans 25 years as the US Managing Editor for EFE in Washington and for Latin America in Miami. He is a member of the George Washington University’s Council for Media and Public Affairs. In 2012, Emilio was awarded Top Digital Media Professional by Portada Magazine as the CEO of La Vox Media Group. JON SUAREZ-DAVIS VP, GLOBAL MEDIA & DIGITAL STRATEGY, KELLOGG COMPANY Jon Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon is a member of the Mobile Marketing Association (MMA) Board of Directors, and BrightRoll/Yahoo and Brand Innovators advisory boards. The Internationalist named him an Internationalist of the Year in 2014, as well as their “100 Marketing Leaders” list in 2013 and 2014.

SAVE THE DATE FOR PORTADA’S 2016 LATAM SUMMIT JUNE 7-8, 2016, MIAMI, FL

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | I PEDRO TABERA PRESIDENT / CEO, MERCEDES-BENZ MÉXICO Holding a BA in Law from the Complutense University of Madrid and a graduate degree in foreign trade from UNED, Pedro Tabera has held many positions in some of the world’s most renowned automotive companies. Tabera began his career in the automotive industry in Seat, where he was responsible for developing the brand’s foreign market. He later worked as an Area Manager of Seat Exportations while living in Germany. Tabera moved to Spain in 1986 to develop a commercial network for Fiat. In 1989 he began working for Mercedes-Benz, where he acted as the company’s Director General for Spain until 2012, when he was appointed as the CEO of Mercedes-Benz’s Mexican subsidiary. ALEXIS THANASOULAS REGIONAL DIRECTOR LATIN AMERICA, ZENITHOPTIMEDIA GROUP Alexis Thanasoulas is the Regional Director Latam for ZenithOptimedia. He holds a Law Degree in Public Law and Political Science. Very fittingly, he started his career in the Digital world in New York, during the golden years of the dotcom boom (and bust). During his seven fascinating years there, he introduced clients such as Pfizer, GM, Ernst & Young, and many others to the nascent world of digital media and content planning. In 2003, he moved to Paris to manage global clients such as Renault, Richemont, Colgate-Palmolive, Armani, Sanofi, Nespresso. In January 2012, he moved to Mexico City to manage the Latin America region. With Digital as the foundation of his career, Alexis has kept the values of ROI, and the principles of performance marketing very close to his heart, to the great benefit of clients. ERICH WASSERMAN CO-FOUNDER & CHIEF REVENUE OFFICER, MEDIAMATH As Chief Revenue Officer, Erich leads MediaMath’s sales and account management business. Erich was part of the founding team at MediaMath, and created the company’s first sales and account management practices servicing what would be the world’s first adopters of programmatic technology. In 2011, Erich grew and led a team which focused on business expansion in EMEA and APA. Now CRO, Erich is continuing to drive MediaMath’s international expansion. Alongside his business accolades, Erich held the position of Executive Director for the Foundation for Individual Rights in Education, before co-founding Hope for Vision, an organization devoted to the treatment and cure of blinding eye diseases. Following this in 2005, as the executive director of media solutions at [x+1], he was part of the team that launched the fastest-growing business unit within the firm.

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we know how to entertain your audience * Source: comScore, excluding music & gaming. ** Source: comScore February 2015 Top 100 Video Properties.

J | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat SPEAKER BIOS - 2015 LATIN ONLINE VIDEO FORUM

ULYSSES ALVARADO FOUNDER & CEO, TU VISIÓN CANAL (TVC) Ulysses Alvarado is the Founder and CEO of Tu Visión Canal (TVC), who along with his business partner Philip Gabbard, are revolutionizing the social media tech world by filling the gap between acculturated content and social media technology, through the first U.S. based 100% Spanish social video sharing site and app that embraces the Latin culture. His over 14 years of Spanish Media experience, the love of his Latin roots, community, culture, and family, inspired the recently launched tuvisioncanal.com. For the first time in social media history, a platform exists created by Latinos for Latinos exclusively, focusing on the 528 million Spanish speakers worldwide. BORJA BENEYTO VP, DIGITAL REGIONAL DIRECTOR LATIN AMERICA, STARCOM MEDIAVEST GROUP End-to-end, 360-degree brand specialist with 16+ years of professional experience (both client and agency) in the areas of Digital Media, Performan- ce marketing, Transmedia branded content, Advertising and Strategic market positioning development. Borja drives Starcom MediaVest Group LatAm advancement of Digital competency and capability, integration, innovation and growth within the SMG network by fostering the development and implementation of new digital models, products, platforms, services and new business streams. For regional and local clients, and specialized teams in 20+ offices across Latin America. DR. SHAY DAVID CO-FOUNDER, KALTURA Dr. Shay David is a scholar and serial entrepreneur who specializes in collaborative and open-source information and communication systems. Shay is the co-founder of Kaltura, a pioneer in collaborative media, where he oversees technology and strategy. Kaltura has developed the world’s first open source video solution stack, and is empowering the next generation of Wikipedia and sites like the UN’s with collaborative rich media functiona- lities. Prior to Kaltura, Shay was a co-founder of Destinator Technologies, a leader in mobile-GPS-navigation software, and MindEcho, a collaborative filtering software company. JAYSON DUBIN CEO & PRESIDENT, PLAYWIRE MEDIA A seasoned media and marketing executive, Jayson Dubin was previously President of the Media Division of theglobe.com where he oversaw Com- puter Games Magazine and successfully launched the consumer publications Now Playing Magazine and Massive Magazine. His experience working directly with small to mid-size publishers built his understanding for their advertising needs which he incorporates into every offering the Playwire platform produces for its publishers and advertisers. CARLOS ESPÍNDOLA GERENTE eHub LATINOAMÉRICA, 3M With over 15 years experience in digital marketing. He has been responsible for the eMarketing, content and communication strategy for TV Azteca, Grupo Mabe, and GE Apliances. He currently holds the position of eHub Manager for Latin America for the Consumer Business Group at 3M developing eCommerce, eMarketing, Social Media, CRM and strategic alliances within and outside the company. It is also a consultant on digital marketing for and jury at IAB (Interactive Advertising Bureau) in Mexico City. FABIENNE FOURQUET CEO AND CO-FOUNDER, 2BTUBE After occupying during 10 years at A&E Network various roles from the international marketing department to being in charge of all international digital properties and distribution strategy, based consecutively in New York, Singapore and London, Fourquet went back to Paris and spent 4 years at Canal+ as the Head of Digital Content. She then decided to launch her own digital business along with Bastian Manintveld, already successful digital entrepreneur, and launched 2btube, the most ambitious YouTube multichannel network, dedicated to Spanish speaking content in Sept 2014. MARTIN FRONTINI MANAGING DIRECTOR LATAM & SPAIN, ZOOMIN.TV Born in Montevideo with an international professional career and fully understand of Global online video ecosystem and European and Latin Ameri- can in particular. 9 years in online sector Solid expertise in Online Video Sector covering areas such as Advertising, Content, MCNs (Youtube´s Multi Channel Network) and technology. Today working Managing Director for Latin America and Us Hispanics for Zoomin.TV (www.zoomin.tv). Managing the American expansion of the company in areas such as Miami, Brazil, Mexico, Colombia and Uruguay. ADRIANA GRINEBERG HEAD OF PAN REGIONAL LATIN AMERICA, FACEBOOK Adriana built her career in the tech and media industry. Adriana was part of the initial Google and Facebook start-up teams in Latin America. She has more than 15 years experience in the advertising business. As of June 2014, Adriana transitioned from Brazil to Miami to become the Head of Pan Regional Sales for Latin America, Facebook. Adriana and her team influence the way large companies as Procter & Gamble, Netflix and other global corporations leverage Facebook as a platform to reach their key consumers.

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | K JEANNETTE KAPLUN FOUNDER & CHIEF CONTENT OFFICER, HISPANA GLOBAL An award-winning bilingual journalist and TV personality featured on The Steve Harvey Show, The Chew, Good Morning America, Despierta América, Un Nuevo Día, Tu Día Alegre and other shows, Jeannette Kaplun has successfully managed to forge a multimedia career in both English and Spanish as a lifestyle expert, internationally recognized parenting writer and conference speaker. Born in El Paso, Texas, and raised in Chile, Jeannette launched in 2012 her bilingual platform for Hispanic women, Hispana Global, where she shares tips about parenting, beauty, travel, food, technology, social good and more. MAYA KOSOVALIC DIGITAL AND MEDIA COMMUNICATIONS MANAGER, L’ORÉAL

Maya Kosovalic is Digital and Media Communications Manager at L’ORÉAL. With 9 years of digital marketing, media planning, brand management and sales experience at L’Oreal in Canada, the US, and LATAM, Maya is a strong and entrepreneurial leader. KARINA MOISES SR. MANAGER PAN-REGIONAL SALES, LATIN AMERICA, YUME Leading the expansion of video and YuMe for Latin America, Karina Moises has great knowledge of the market and the regions trends. Previously she came from working with Yahoo on the Pan-Regional Latin America team Managing Sales for the region for the last 7 years. Karina’s focus is digital media, mobile and video strategies, as well as programmatic solutions. LYNN PONDER FOUNDER, WEBCITYGIRLS Lynn Ponder is a Social Media Multi-Cultural Marketing Specialist. Founder social media interactive platform webcitygirls.com which develops original social content, social media marketing real-time experiences for brands like The Ford Motor Company, ESPN Deportes, Post Honey Bunches of Oats, Rosetta Stone, Cricket Wireless, Nestlé among others. Trendsetter launching social media innovative programs like first bilingual interactive social talk show “Behind The Pink Wig” in partnership with Tu Vision Canal. CAROLINA ORTIZ LIFESTYLE AND BEAUTY BLOGGER Miami-based Colombian, journalist, Life coach and professional makeup artist, who decided to merge her talents and passions with the aim of helping many women on the road to achieve a comprehensive welfare involving the body, mind, emotions and intellect. A year ago Caro social networks have grown with the support of thousands of women with 117,000 subscribers in the video channel c, more than 102,000 followers on Instagram, 36,000 followers on Facebook. Since the blog aired in the second quarter of 2014 www.caroortiz.com already has 400,000 visitors. DANIELA RAMIREZ LIFESTYLE AND FASHION BLOGGER Daniela Ramirez, originally from Caracas, Venezuela, is a personal style influencer based in Miami. She studied Marketing and Fashion Merchan- dising and is currently getting a masters degree in Design and Media Management. Daniela started blogging in 2009 but opened her bilingual blog Nany’s Klozet in 2011. Her mission is to inspire women to express who they are and who they want to be through fashion and style. LUIZA RICUPERO NEGRET VP STYLE HAUL MUNDO, STYLEHAUL MUNDO Luiza Ricupero Negret is the Vice President of StyleHaul Mundo, the South and Central American arm of StyleHaul – the largest fashion and beauty network on YouTube and the leading global content marketing solution for brands such as, L’Oreal Paris, Maybelline, Target, PacSun, Macy’s and Nas- tyGal. Born in Sao Paulo, Brazil and raised in Quito, Ecuador, Luiza oversees all aspects of StyleHaul Mundo’s talent development, creative content, market expansion and lucrative brand deals. Prior to joining StyleHaul, Luiza worked within the independent film division of the renowned Creative Artists Agency (CAA) in Los Angles. JAN RIEMENS CEO, ZOOMIN.TV Jan Riemens (49), CEO of Zoomin.TV, is a true entrepreneur: in 1993, immediately after studying Business Administration at the Eindhoven University in the Netherlands, he founded MoneyView Research, which is still successful today. Two years later he founded Moneyview Online, online provider of financial news, which was successfully sold to Dow Jones Newswires in 2002. In 2000 he founded the Dutch general news agency Novum Nieuws, which was sold to ANP in 2014. Also in 2000 he founded Finance TV, soon to be shortened to FTV and later renamed Zoom.in and renamed again Zoomin.TV. Today Zoomin.TV is an international media company with 150+ employees in 15 branches worldwide conducting operations in 26 markets, producing content in 17 languages, generating 2.2 billion video impressions per month on their own Zoomin.TV network and 1.6 billion on the Zoomin.TV MCN on YouTube.

L | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat ERIC TOURTEL SENIOR VICE PRESIDENT, LATIN AMERICA, TEADS With over 15 years of industry experience, Eric Tourtel, Senior Vice President of Teads Latin America, has combined his expertise in international sales, business and operation strategy to accomplish Teads’ vision of reinventing video advertising. Teads, previously known as Ebuzzing, is a leading global technology company who invented the Outstream technology through which quality videos are placed in the heart of premium, editorial content. An avid Outstream ambassador, Eric has established Teads’ footprint in Latin America by opening offices in Miami, Buenos Aires and Mexico City within a six-month period. SPECIAL GUESTS BOYCE AVENUE Boyce Avenue, a Florida based band, consists of three brothers Alejandro, Fabian, and Daniel Manzano. In 2007, in an effort to share their music and ideas with the world, the band decided to start filming and posting videos on YouTube of them performing their own songs as well as some of their favorite songs by other popular artists. The videos began to resonate instantly with YouTube viewers and to date the band’s YouTube channel has amassed over 1,800,000,000 views and 7,000,000 subscribers making them the biggest independent band on the network. The band has also amassed 540,000 Twitter followers and over 2.9 million Facebook subscribers, forging a lasting and passionate digital fan base. In 2010, the band released their major label debut album, All We Have Left, on Universal Republic records, featuring the single “Every Breath” with a music video shot by acclaimed director Zach Merck (Blue October, Safetysuit) based on an idea created by the band. After trying the major label route, the band elected to buy back their album and have released all their music since then through their own 3 Peace Records record label. In April 2014, the band released their EP, NO LIMITS, which includes seven original tracks produced by the band, with “Ill Be The One” co-produced with Milkman and “Scars” with Ryan Ogren. Over the past 3 plus years, Boyce Avenue has played for over 400,000 people in 20 countries and 5 continents including United States, Canada, Australia, Asia, Brazil, Europe and the United Kingdom.

JANETTSY CHISZAR Janettsy is not only a professional bikini athlete, she is on a mission is to inspire people to live a healthy life. Mind, body, and spirit is her motto. Cer- tified Health Coach, Certified Zumba Instructor AFAA Certified Fitness Coach Healthy Chef, and Fitness celebrity; staying strong is more than muscle, that is how Janettsy aims for a full transformation. Through her services Janettsy delivers strategies and tools that help people make changes to achieve success in health. With a “Si se Puede” (you-can-do-it) attitude, her workouts recipes and motivation have conquer several markets: -US -Argentina -Panama -España -Colombia -Mexico -Ecuador -Venezuela. (www.janettsy.com) GEOBANNY PAUL Geobanny Paul is Miami’s 1st Men’s Physique IFBB Pro. Loves inspiring, motivating and helping others to believe in themselves! Actor, Model and CEO GP Body Sculpting LLC and Fit Life Productions Inc. Born and raised in Miami, FL. Has been in the fitness industry for over 14 years and began competing in bodybuilding at the age of 17. Since 2011 a new category was established on the fitness world called MEN’s PHYSIQUE, in which he decided to make the switch for it is a healthier, more appealing and marketable look. After almost 3 years of competitive national level men’s physique competitions and 8 attempts later he finally earned the prestigious PRO CARD, which made him a professional in the IFBB (International Federation of Body Builders.) MANUEL ROMERO When Manuel signed up to participate in his 5th competition Gym Sweet Cup, the Venezuelan Federation of Bodybuilding gave him his professional athlete status. Which he did not hesitate to accept, because his ambitions had grown into an international level. Manuel arrived to the United States of America to pursue his dream in the year 2009, with the purpose of being a number one IFBB PRO BODYBUILDER. Today, he continues training and improving every detail of his body for each competition, always aiming for the top spot.

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | M

7x2,5.indd 1 4/10/15 7:37 PM Sponsors 2015 LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT JUNE 3-4, 2015, HYATT REGENCY MIAMI, FL

LEADER SPONSOR Televisa Publishing + Digital is part of Grupo Televisa, the largest media company in the Spanish-speaking world based in its market share and a leading authority in the international entertainment industry. With a presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes more than 189 titles with an astounding annual circulation of over 174 million. Televisa Publishing + Digital’s titles are #1 in market and audience share in key global markets. In addition, the company makes available all of Grupo Televisa’s properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web sites and a mobile platform. For more information, please visit www.televisa.com. DISTINGUISHED SPONSORS

San Francisco-based Alcance Media Group is a digital marketing company focused on the Latin American and U.S Hispanic markets. Founded in 2007 as a premium Hispanic advertising network, Alcance Media Group specializes in extending brands’ reach through digital, online video and mobile content. Alcance Media Group’s multicultural team are experts in connecting brands with Latin American and U.S. Hispanic markets.

Efe news agency is the leading worldwide Spanish content provider with more than 75 years offering experience, prestige and credibility. Around 40% of all news stories published in Latin America are produce and distribute by Efe, the Spanish news agency leader in the U.S. Hispanic market. We also create outstanding high-quality content for brands. Videos, text, photos, infographics and audio ready to be delivered and promoted through any platform, devices and social media. Our Efe Partners Studio produce appealing stories with a journalistic narrative to promote brands and engage audiences without the look and feel of conventional advertising.

With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that empower brands, publishers, media and entertainment companies to reach audiences at scale, design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver personalized value at every touch point. More than 5,000 companies worldwide partner with Lyris and use our software solution in situ - Lyris LM - and as a service (Cloud-based SaaS), - Lyris HQ -, to manage connected customer communications. Learn more at www.lyris.com. Visit also Lyris’ Portuguese and Spanish Web Portals at es.lyris.com/pt.lyris.com.

Spanish Fitness Media (SFM) was founded in 2010 with the vision of filling the need for sports fitness and bodybuilding information in Spanish. SFM began by acquiring the rights to publish content from the venerable Muscle De- velopment Magazine, in Spanish. Hence, MD Latino was born. Before long, MD Latino developed muscles of its own. Today, MDL Magazine’s readership is more than 1.6 Million/edition. SFM also operates a digital network of 12 sites and supports a social following of than 300,000 visitors/day. MDL has become a formidable cross media platform and SFM is successfully enabling its clients to put muscle behind their marketing programs.

ATTENDEE BAG SPONSOR Media company created to address the need for a fully integrated Out Of Home (OOH) advertising solutions provider to meet the rising demand for pan regional campaigns. We respond to this demand with highly qualified professionals and local operations America and Europe, which allows us to obtain global benefits and local executions within all six OOH categories: Outdoor, Indoor, Digital, Transit, Cinema and Mobile. Added Value • Global Coordination & Local Execution. • Network of strategic partners. • Regional economic scale & financial flexibility. • Added value for each client. Main Clients: McDonald´s, Fox, Microsoft, NBC, Bright Star Group, HP, Puig, among others.

WI-FI SPONSOR NAME-TAG & LANYARD SPONSOR EXHIBIT TABLE SPONSORS

N | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat Sponsors LATIN ONLINE VIDEO FORUM JUNE 3, 2015, HYATT REGENCY MIAMI, FL

SILVER SPONSOR

YuMe (NYSE: YUME) is a leading provider of digital video brand advertising solutions globally. YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. www.YuMe.com BRONZE SPONSORS

BodenPR is a national U.S Hispanic PR & Social Media Agency. The company’s client roster includes McDonald’s, Target, Cricket Wireless, PepsiCo and Jarden Consumer Solutions, among others. BodenPR is a strong advocate of the advancement of women and girls. The company is a member of the Latina Advisory Board for Girls Inc., the preeminent advocate for the empowerment of girls & women in the U.S. and is also a part of Count Me In for Women’s Economic Independence. BodenPR is proud to give a portion of the company’s profits to organizations that advance and protect the lives of at risk girls. Please visit www.bodenpr.com for more information.

Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. For more information visit www.kaltura.com, www. kaltura.org, or www.html5video.org.

Zoomin.TV, online video content producer and distributor, offers its customers one of the best and most complete global deals on purchase of premium video inventory. Publishers, advertisers and audience efficiently coexist thanks to three fundamental pillars: Content Video Network: +2.000 premium global and local sites Youtube Multi Channel Network (MCN), one of the world´s largest according to comScore Supply Side Platform (SSP), the largest globally online video trading programmatic platform and multidevice (desktop, mobile, Smart tv’s and consoles) This makes Zoomin.tv an indispensable partner for any advertiser, combining the best products in online video format along with its premium volume and reach.

ONLINE VIDEO TALENT DEVELOPMENT SPONSOR

2btube is the most ambitious network of channels and talents dedicated to Spanish language creators, with offices and/or production facilities in Madrid, Miami, and Mexico City. We provide each talent and each channel in the network with production, audience development, and monetization resources to allow them to fully maximize their viewership and revenue potential. In just three months, 2btube has reached more than 50 million video views and exceeded 2 million subscribers on YouTube, thus positioning itself as one of the multi-channel-networks with the fastest growth in the Spanish and Latin American markets.

OFFICIAL WIRE SPONSOR Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting news makers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit www.marketwired.com and follow @Marketwired.

Media Partners

#PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | O [CELEBRAMOS ]

10 años creando iniciativas para desarrollar la industria de la Publicidad Digital y el Marketing Interactivo en México

SOCIOS IAB CONECTA EDUCACIÓN INVESTIGACIÓN MEJORES PRÁCTICAS PREMIOS IAB CONECTA PUBLICIDAD DIGITAL ESTUDIOS EVENTOS INNOVATION DAYS DIGITAL DAYS COMITÉS DIPLOMADO EN MARKETING INTERACTIVO MESAS DE TRABAJO MEMBERS’ COUNCIL AGENCIAS MEDIOS MOBILE VIDEO RICH MEDIA BIG DATA SEARCH SOCIAL MEDIA INVERSIÓN PUBLICITARIA PYMES RECURSOS HUMANOS LEGAL AFFAIRS RISING STARS WHITE PAPERS CONSTRUCCIÓN DE MARCA

MÉTRICAS CONTENT MARKETING PERFORMANCE

E-MAIL MARKETING CROSSMEDIA INTERNAUTAS

Sé parte de esta celebración y conoce nuestros proyectos 2015 www.iabmexico.com

P | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat