Arturo Duran, Chief Technology Digital World
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BUILDING BRAND LEADERSHIP IN A DISRUPTIVE WORLD Annual 7thLATAM Advertising and Media Summit #PortadaLat LATIN ONLINE VIDEO FORUM SILVER SPONSOR: BRONZE SPONSORS: REGISTER Take advantage of the special COMBO RATE to the Summit and Forum. NOW www.portada-online.com/events/summit/register or call 1-800-397-5322! PROGRAM HIGHLIGHTS B. 2015 Portada Latin American Advertising and Media Awards C. Agenda: Latin Online Video Forum D. Agenda: 2015 Latin American Advertising and Media Summit G. Their Story: Latam Summit Speaker and Panelist Bios K. Latin Online Video Forum Speaker and Panelist Bios N. Sponsors & Partners LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT EVENING PARTY SPONSOR: LEADER SPONSOR: DISTINGUISHED SPONSORS: ATTENDEE BAG SPONSOR: WI-FI SPONSOR: B | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat JUNE 3RD AGENDA LATIN ONLINE VIDEO FORUM TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS 9:00 AM VIP BREAKFAST - INVITE Only Jorg Nowak, VP, Emerging Markets, YuMe SPONSORED BY: (Ibis Room) Karina Moises, Sr. Manager Pan-Regional Sales, Latin America, YuMe 10:00 AM REGISTRATION Register and meet fellow #Portadalat attendees 10:30 AM WELCOME AND INTRODUCTION INTRODUCTION BY: (Ashe Auditorium Foyer) Susy Rosado, MC 10:35 AM PLATFORMS, FORMATS, REACH MODERATOR: Andrea Santiago, Experts from the agency, brand and me- (Ashe Auditorium) What Brands, Agencies and Media Director Client Services, Nielsen- dia side will discuss what online video Owner’s need to know about the IBOPE Mexico platforms and formats work and what latest developments in Latin Online PANELISTS: Carlos Espíndola, role regional and local reach play for the Video. Gerente eHub Latinoamérica, 3M efficiency of campaigns. Adriana Grineberg, Head of • What works when: Pre-roll, Rich Operations Miami, Facebook Media, Product Placement Veronica Chanrai, VP Regional • Programmatic Video Buying Director Latin America, Starcom • Inventory: Local and Regional MediaVest Group • Targeting Accuracy Jayson Dubin, CEO & President, Playwire Media 11:15 AM CASE STUDY: HOW ADVERTISERS A PRESENTATION BY: • With half of the online video being un- CAN GET MORE FROM THEIR VIDEO Maya Kosovalic, Digital and Media viewable, according to the MRC standard ADVERTISING BUDGET Communications Manager, L’Oréal (50% of the surface in view for at least Joann Chea, Head of Socialyze, 2s), there is room for optimization of Havas Social Media Division online video advertising. Eric Tourtel, Senior Vice President • Looking at the results of the latest Latin America, Teads Giorgio Armani fragrances digital video campaign in Brazil, Teads, Havas and L’Oréal Travel Retail Americas will ex- plain how they navigated the viewability challenge resulting in increased ROI for the brand. 11:45 AM DELIVERING OVER THE TOP SPEAKERS: • What tools are required to deliver TELEVISION Juan Carlos Santamaria, VP - Ge- Hollywood grade content? A Conversation between two major neral Manager, Kaltura in • What are some best practices to keep Thought Leaders and Trendsetters conversation with viewers engaged? in the Global Online Video Space. Jan Riemens, CEO, Zoomin.TV • How does an international media com- pany produce content in 17 languages and generate almost 4 billion video impressions per month • How are some of the world’s leading media companies creating and moneti- zing new OTT experiences? 12:30 PM ONLINE VIDEO POWER MODERATOR: Pablo Silva, Director • The emergence of MCNs targeting the CONNECTION Product Innovation, Viacom Latin World Putting together Online Video PANELISTS: • Requirements for excellent Content Creators and Multichannel Fabienne Fourquet, CEO and • Online Video Talent in different Networks targeting the Latin World Co-Founder, 2Btube Verticals (U.S. Hispanic market, Latin America Luiza Ricupero Negret, V P, • Social Video and Spain) StyleHaul Mundo • Key reach and engagement metrics Ulysses Alvarado, Founder & CEO, • Monetization models for Online Video Tu Vision Canal Talent Lynn Ponder, Founder, Webcity- Girls Jeannette Kaplun, Founder and Chief Content Officer, Hispana Global Martin Frontini, Managing Director Latam & Spain, Zoomin.T V Carolina Ortiz, Lifestyle and Beauty Blogger Daniela Ramirez, Lifestyle and Fashion Blogger 1:20 PM ADJOURNMENT #PortadaLat www.latam.portada-online.com | Portada’s 2015 Latin American Advertising and Media Summit | C AGENDA RD JUNE 3 LATAM SUMMIT The Latam Summit can be attended independently or in combination with the Latin Online Video Forum. To register, go to www.portada-online.com/events/summit/register TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS 2:30 PM REGISTRATION Register and meet fellow #Portadalat (Ashe Auditorium attendees Foyer) 3:00 PM KICK OFF INTRODUCTION BY: (Ashe Auditorium) Susy Rosado, MC and Marcos Baer, Publisher Portada 3:05 PM BUILDING BRAND LEADERSHIP IN A PRESENTATION BY: How to Leverage Innovation and off-line DISRUPTIVE WORLD Jon Suarez Davis, VP Global Media and Digital Sophistication to create Kellogg’s Global Marketing Strategy Strategy, Kellogg Company Brand Equity in Latin America. How to Leverage Innovation and off-line and Digital Sophistication to create Brand Equity in Latin America. A in- depth look at how the global CPG Giant: • Creates New Media Channels • Turbocharges Content Marketing Efforts and Develops New Audiences 3:45 PM TRANSFORMING THE DELIVERY AN ON-STAGE CONVERSATION Two experts discuss how mobility and OF ENTERTAINMENT CONTENT BETWEEN: other factors are changing the delivery Charlie Hunter-Schyff, Head of of entertainment content and advertising Planning & Insights, Mobile forever. Advertising, Telefónica • How brand and media owners and Stephen Deane, Global need to adapt to a more deman- Commercial Director, Guvera ding and agile consumer. • The role of mobile media in Music and Entertainment Consumption 4:25 PM LUXURY GOODS AND SERVICES MODERATOR: Brand marketers from varied luxury MARKETING IN LATIN AMERICA Alexis Thanasoulas, Managing goods and services companies dissect THE State OF THE Art Director Latin America, the main trends in Latin American luxury ZenithOptimedia Group goods marketing. SPEAKERS: • What moves Latin Americans Javier Martinez Staines, Director to acquire Luxury Goods and General Editorial, Televisa Services? Stephanie Peña, Regional Sales • Panregional vs. local Marketing, when Director Americas, Longchamp is there tension, when do they comple- Third Brand Marketer tba ment each other? Fourth Brand Marketer tba • Paid Media and Content Marketing in the Luxury Sector 5:15pm HOW BOYCE AVENUE OUTDID ON-STAGE CONVERSATION: Boyce Avenue is the most followed band BEYONCE AND WON THE INTERNET Boyce Avenue Band members in on YouTube with 7 million subscribers, Meet the most followed Band on the conversation with more than Lady Gaga and Beyonce com- Internet Maria Jose Ezquerra, Head of bined! Learn how the band uses Social Media, Havas Media and Mobile Media to amplify its messa- ges and as a distribution method for its products: Records and Concert Tickets. Advice for Brands. • Key lessons to be learned for Enter- tainment Marketers • Content Virality and Amplification • Media and Branded Entertainment Integrations SPONSORED BY: 6:00 PM EVENING PARTY Enjoy drinks and snacks while (Riverwalk Terrace) overlooking Miami’s wonderful Bay D | Portada’s 2015 Latin American Advertising and Media Summit | www.latam.portada-online.com #PortadaLat AGENDA th JUNE 4 LATAM SUMMIT TIME GENERAL THEME SPEAKERS DESCRIPTION & KEY POINTS 8:30 AM BREAKFAST SPONSORED BY: Start the day with a coffee. Check out (Auditorium Foyer) #Portadalat’s agenda and talk to the Exhibitors in the Auditorium Foyer. 9:45 AM BRAZIL Introduced by: Bob Oliva, Two leading analysts and trend spotters (Ashe Auditorium) Where is the South American Giant Business Development Director, dissect Brazil’s political and economic going? Portada and Susy Rosado situation and what it means for Brands, SPEAKERS: Agencies and Media Owners. Where will Eduardo Gamarra, Professor, the Latin American giant be in 10 years? Florida International University in • The latest political developments conversation with • Are Brazilian political and economic Institu- Milton Longobardi, Chair of CMO tions healthy? Council Latin America Advisory • The Emerging Brazilian Middle Class Board. • Opportunities in the Marketing Sector 10:30 AM PROGRAMMATIC AND SPEAKERS: Key insights about Ad-Tech’s Advance into REAL-TIME MARKETING Erich Wasserman, Founder and Latin America. Where is LatAm now and where CRO, MediaMath in conversation • The DSP’s in the region: Do Advertisers should it be in 2025? with and Media understand them? Fernando Monedero, Head of • What does Data-driven Marketing really Digital Latin America, MEC mean? 11:00 AM THE MEDIA OWNERS VIEW SPEAKERS: Hear how a leading executive from Tomas Salvagni, Manager Argentina’s largest Media Group assesses Commercial Division, AGEA-Grupo the entrance of Ad-Tech into LatAm and Clarin introduced by monetizes and markets his assets in the Arturo Duran, Chief Technology digital world. Advisor, Grupo Prisa • Programmatic in Latin America, the view of a major publisher • How a print brand Develops Audiences in the Digital Age • How to market a major Latin American Media Property 11:40 AM MORNING BREAK Engage and Monetize Audiences with Automated Content Personalization Audience Messaging Platform Lyris Latin America Manage emails Reach the email across all your inbox more often Brazil, Sao Paulo brands +55 11 3711 5698 Argentina, Buenos Aires