FM application

1 Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Croydon FM

2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of data primarily to serve one or more communities (whether or (e.g. from the Office of Population, Census and Survey) not it also serves other members of the public) and we and in relation to your proposed coverage area, please need to understand who comprises that community or determine the size of the population concerned and the communities. The target community will also be specified make-up of the population as a whole, along with any in the licence, if this application is successful. relevant socio-economic information that would support The legislation defines a ‘community’ as: people who live or your application. work or undergo education or training in a particular area (Please tell us the sources of the information you or locality, or people who have one or more interests or provide.) characteristics in common. Answer in fewer than 300 words:

The borough of Croydon as a whole is a diverse and growing area with a mixture of different ethnicities and cultures.

Croydon is said to be the second largest borough in London by population with an estimated total of 384,837 residents covering an area of 87 square kilometres - the BAME community (Black Asian and Minority Ethnic) make up a total of 51.7% of the population, whilst White/ White other ethnic groups make up 48.3% of Croydon. The gender split currently show females dominating the borough at 51.4% (or 197,918) whereas 48.6% (186,919) are recorded male.

The unemployment rate for people aged 16+ in Croydon was recorded at 20.5% with the area being ranked at number 64 out of the 152 upper tier local authorities in England with rank 1 - being the most deprived. Indices such as Crime, barriers to housing and services being the main reasons Croydon was ranked in this position.

The target age for our proposed radio service is 15-45 year-old, however, considering the size of the borough and the economic activity in Croydon, we determine the service to attract community members between the ages of 15-55, a broad age group for the area as a whole which currently stands at an estimated 64.5% (16-64 year olds), slightly higher than the national average in England at 62.8%.

Croydon FM will play an active role in bringing the community together by offering a platform to learn, create and inspire, resulting in a greater understanding of the different cultures and communities that make up Croydon.

Our target community is a mixture of BAME, White/ White other and mixed ethnic groups, between the ages of 15-55 years old. This service will be a positive contribution to Croydon.

Source: https://www.croydonobservatory.org/population/

3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better

1 Croydon FM application

serve the target community, and where it is technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/1 01459/community-radio-future-licensing-technical-policy- statement.pdf

The proposed service will cover the London Borough of Croydon. Our signal may also reach neighbouring boroughs of Merton, Lambeth and Sutton.

Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate).

4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden the (ii) broaden the range of programmes available on non- range of local (non-BBC) services available in your area. BBC local services (commercial and community stations) to members of the relevant community or Later in this form you will be asked to draft your own communities; ‘key commitments’. This will form the basis of your licence and is what will judge you against. It (iii) broaden the overall range of such non-BBC local should include a summary of your proposed programme services provided in the area concerned; and output as set out below and reflect your commitment to (iv) have a distinct nature, or provide distinct content, from cater for relevant tastes and interests, to broaden the any non-BBC local services with which it would overlap. range of relevant programmes and services and to Ofcom is required to consider the extent to which an provide a service with a distinct nature and content as applicant’s proposals will cater for the tastes and interests set out in the Guidance Notes in the column opposite. of members of its target community or communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in

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the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? Answer in fewer than 1,000 words:

Through a series of research activities we spoke with various community members made up of students, business owners, community leaders, musicians and residents based in Croydon enabling us to identify key demands and expectations of the proposed service.

Croydon FM will be cheerful and entertaining with weekly shows conducted by members of the community and will consist of both music and speech. Croydon FM will be a credible platform offering community members the chance to develop skills in radio production and serve as an outlet for local cutting edge musicians to showcase new material on shows dedicated to emerging acts. Some of the output will over lap with commercial radio as our proposed service intends to combine contemporary music styles with that of local artists. For an Omar, Nadia Rose, Krept and Konan, and are musicians from the local area who also achieved great levels of success within the music industry - featuring across the board in commercial radio, our proposed service may find itself playing this material in order to cater to the taste of the members of the target community, however the proposed service will support up and coming acts as well.

Based on the information received during the research phase the proposed community radio service will play a mixture of music typically defined as Urban. These styles include Reggae, Hip-Hop, Afrobeats, , Drum n Bass, Soca, R&B, Soul, House and Garage, presented by a cultivated and passionate roster of local DJs and Presenters. We have learned genres such as Reggae, Soul and R&B appeal heavily to the older demographic within the proposed service area, in contrast, music styles such as Afrobeats, Hip-Hop and Grime tend to be more popular among younger community members. Drum n Bass, Soca and are specialist areas, we envisage Croydon FM presenters with more knowledge to feature said styles on their show. The target community are keen supporters of the genres mentioned, with that said, Croydon FM will take an agile approach to growing trends and programme the station output accordingly entertaining the target audience and attracting new audience members.

During live broadcasts Presenters will be required to perform in a professional manner especially when addressing the listener, however, Presenters will not need to be experienced in the field, just possess a

3 Croydon FM application good community spirit, willingness to learn and have respect for all members using the service. The proposed service is likely to incorporate 60% music and 40% speech. Shows during the daytime will feature music but will have more of a focus on discussion, leaving the evening to anchor music with less speech. The main speech elements of the service will include discussions on health and wellbeing, community events, Youth services in Croydon, community news, and where possible local experts and professionals will be invited to visit the studio for on-air interviews - providing the community with information on a selection of subjects, raising awareness of the local amenities - enabling Croydon FM to pinpoint and deliver content specific to the proposed service area.

In light of Ofcom guidelines, Croydon FM will be a platform open for healthy on-air debates granting opportunities for the target communities to interact via social media channels, telephone call-ins and email. Partnering with local community organisations will enable Croydon FM to forge new relationships and introduce a variety of products and services relevant to the target communities. Interviews with local and emerging artists who don’t always get the chance to promote themselves on other stations will also benefit by featuring on Croydon FM. At times when live shows are not being aired, we will run an automated system playing music, previous shows, Croydon FM jingles and adverts, enabling the community to benefit from an ‘always on service’.

Croydon FM’s output will be original and will be produced locally. Our studio is based in what will become Croydon’s Creative Enterprise Zone. Croydon was recently awarded the fund by The Mayor of London to aid the support of local artists, creative businesses and develop skills and jobs for local people.

Our aim to is make Croydon FM a reliable, trusted source of information - an entertaining experience with each visit to the FM dial.

Source: https://www.london.gov.uk/press-releases/mayoral/mayor-announces-first-creative-enterprise- zones B. What is the address of the proposed studio (if known)?

29 St. George’s Walk Croydon CR0 1YL C: Based on what you have said above, how will your proposed radio service cater for the tastes and interests of your target community/communities? Answer in fewer than 400 words:

Our intention is to make programming at Croydon FM cheerful and entertaining with shows being conducted by enthusiastic members giving the community a voice while offering a first step into an industry that’s often hard to access. The vision is to create a platform that brings members together to share different musical interests whilst allowing the space for healthy debates and discussions to take place.

Croydon FM propose to deliver 60% music, this will include segments dedicated to new and emerging artists to showcase their material. Information received during the research phase disclosed a strong liking across the communities for Urban styles of music. Croydon FM will create programmes which incorporate Urban music but will also remain open to new trends and adjust programming accordingly. The other 40% will be used for speech - delivering information and discussions on community events, local news, youth services, health and wellbeing. Where possible local experts and professionals will be invited to visit the studio for on-air interviews providing the community with information on a selection of subjects, raising awareness of the local amenities - enabling Croydon FM to pinpoint and deliver content relevant to the proposed service area.

As an online radio service, Croydon FM has committed itself to creating opportunities for the community especially with regards to the youth. In 2018 Croydon FM won ‘Business In The Community’ at the Mayor of Croydon Civic Awards. Croydon (as like most parts of London) has seen a rise in youth violence over recent years. Croydon FM was used as an instrument to lessen youth crimes by creating a pilot known as the Youth Project which enabled young people in Croydon to learn skills in DJ’ing and radio production. Our proposed

4 Croydon FM application radio service will look into continuing this project as a series offered to all community members via the CFM Radio Academy.

Croydon FM aspires to build a good relationship with the target communities utilising tools such as social media, email, telephone and surveys to engage and receive feedback on the service making improvements along the way. Croydon FM is keen to work with community members and local organisations hellbent on making positive changes in Croydon.

Our studio based in what is set to be a ‘Creative Enterprise Zone’ permits Croydon FM to be at the heart of the action as and when things happen, Croydon FM will distribute information to the proposed target communities. D: How will your proposed community radio service add to the range of programmes available on non-BBC local services (commercial and community stations) to members of the relevant community or communities, add to the overall range of such services in the area concerned and be different and distinct from them? Please tell us which non-BBC local services your station will overlap with. Answer in fewer than 400 words:

Croydon FM will overlap with other radio services such as Kiss, , , Rinse FM and The Beat London, however, what makes Croydon FM unique, is that this is a service fully dedicated to Croydon.

The proposed radio service will be managed and run by Croydon community members who are knowledgable and passionate about the area and the developments taking place. Discussions will be based on issues and matters which mean something to the target communities in Croydon. Croydon FM will serve as the eyes and ears for the community and neighbouring boroughs as a source of information for all things Croydon with regards to promoting services, community news and local events.

Our shows will be presented by members of Croydon giving the community a local platform to speak on subjects specific to Croydon, for an example, there are plans set for the giant retail outlet Westfield to open its third UK centre in Croydon, how do the residents feel about this, what does this mean to the local independent retailers etc. - whereas the choice of music styles is what communities across the proposed coverage area have requested the service to play, given the influx of talent which has come out of the area (Loyle Carner, Skream and , Stormzy, and more) and the renowned Brit School, the proposed radio service will play an active role in discovering and developing the next generation of musical talent.

Croydon being named the country’s new capital for music last summer puts our proposed radio service into immediate action with the amount of new talent being birthed in the proposed coverage area. Croydon FM hopes to be seen as the launchpad for up-and-coming musicians wanting to gain exposure and attention from the communities across Croydon, neighbouring boroughs and national radio.

Currently there isn’t a bonafide community radio service on the FM dial dedicated to the people of Croydon to voice opinions and have a say, this is despite being the second largest London borough by population, and the wealth of talent the area has produced. Who better to serve and connect with the communities and speak about Croydon, than the people of Croydon via Croydon FM.

Source: https://www.croydonadvertiser.co.uk/news/croydon-news/croydon-been-named-music-capital- 1909714

Social gain

5. Social gain Guidance Notes Community radio is required to be for the public good Broadcasting legislation specifies a number of and to bring community benefits, or social gains, to ‘characteristics of community radio services’. Licence listeners and participants. The requirement for ‘social holders need to ensure their services conform to these

5 Croydon FM application gain,’ is one of the key factors that makes community characteristics, including in this case the delivery of social radio stations different from other radio services. gain. Please tell us what community benefits your service will The legislation sets out social gains that stations must provide. These are the achievement, in respect of bring to your target community(ies) and/or the general individuals or groups of individuals in the target public. Please include summaries of evidence to support community, or in respect of other members of the public, of your answer. the following objectives – Answer in fewer than 1,500 words: (a) the provision of a radio service to individuals who are otherwise underserved by such services, (b) the facilitation of discussion and the expression of opinion, (c) the provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the station, and (d) the better understanding of the particular community and the strengthening of links within it. Social gain may also include the achievement of other objectives of a social nature. Applicants are required to provide evidence that their service will result in significant social gain to the public or the target community(ies). Copies of letters or research reports etc. should not be submitted, but brief relevant extracts from them, which represent an accurate and comprehensive summary, may be included. If we wish to see the source material, we will ask for it. Ofcom is required to have regard to the extent to which your proposed service would result in the delivery of social gain to the public or target community. Founding Director of Croydon FM C.I.C Clive Campbell selflessly set up Croydon FM as an Internet only radio service, attracting local DJs, Presenters and aspiring Radio Producers from all walks of life. Since securing a long-term premises in central Croydon and launching live radio shows in June 2018, our community-led service has produced over 700 live shows through the dedication and passion of over 40 members within our community group - enabling participants to improve their skills through radio activities and training.

It’s no secret Croydon has fostered a plethora of Recording Artists with acts such as world-wide Grime music superstar Stormzy and a ward winning Loyle Carner paving the way for future generations. Croydon is also home to The Brit School, and with the development of the ‘Creative Enterprise Zone,’ Croydon is set to be the next trendy borough for creative arts. Croydon FM situated within the ‘Creative Enterprise Zone' ensures members of our community group will not get overlooked in Croydon’s redevelopment plans (i.e having a platform to express their opinion) and the output of the proposed radio service will never go unnoticed or unheard, making Croydon FM a reliable source of local news and information across the communities.

Croydon FM is committed to creating opportunities, our service in its current form offers local people a first step into an industry that’s hard to access by providing social benefits/ opportunities in voluntary employment enabling participants ample opportunity to develop skills and be apart of something they enjoy.

Croydon FM provides a sustainable, creative outlet for young people who may be disillusioned and at risk of ending up in gangs or exploited in other ways. Introducing shows where young people discuss issues such as mental health, crime and life aspirations makes a positive difference to a generation that often feels like they are not heard, in addition to delivering a platform which allows a narrative and discussion on matters applicable to the target communities.

In the past we have run a pilot series of training activities opened to 14-17 year-olds, these sessions were

6 Croydon FM application known as The Youth Project, at a time where youth violence is at a high Croydon FM took the opportunity to empower young people by encouraging them to play an active role in their community. The Youth Project enabled participants to learn and gain experience in live broadcasting, taught by one of Croydon FM’s DBS clear facilitators. Through our sessions, we have generated interest from local schools and colleges in Croydon. This, in turn, has allowed our group to measure strengths and strengthen any weaknesses whilst seeking new opportunities to benefit and strengthen the links across the communities.

The positive feedback and demand for our creative activities have encouraged us to take the necessary steps to build a workshop area within our creative space, allowing us to expand and take our training services to a new level by running frequent workshops and seminars in DJ'ing, Radio Production and other creative media. Depending on the succession of the mentioned activities Croydon FM will explore the possibilities of entering a Service Level Agreement with one of the Croydon Colleges to ensure our proposed service is available to the younger members of the target demographic.

Qualitative research has proven a need for the existence of Croydon FM. The head of Arts at Croydon College spoke of “a lack in music-related opportunities” (i.e. work experience, local job placements) whereas local musicians are excited by Croydon FM and the impact it has already made as an Internet only service in providing an outlet for unfamiliar music produced by local unestablished artists.

Croydon FM envisage the proposed radio service bridging the gap between community services, local business, local authority, local promoters and venues to the communities across the proposed service area - raising awareness of good causes, new incentives and local opportunities, in-turn, connecting the target communities even closer to all things Croydon.

We expect our community group to grow exponentially with the proposed radio service this will allow additional community members from different backgrounds to learn from one another via our community hub, granting a better understanding and stronger connection with the communities across the proposed service area.

The proposed training opportunities will be open not only to Croydon FM members but also members across the communities in Croydon. Sessions will run as different seating e.g. adults and young adults - young people trained separately, our premises is installed with CCTV, ensuring the safeguarding of minors using our services.

Reference: https://youtu.be/4QjRCE_jQNY?t=187

2. Access and participation:

6. Participation in the service Guidance Notes How do you propose to ensure that members of your Legislation specifies a number of ‘characteristics of target community (or communities) are given community radio services’. Licence holders need to ensure opportunities to participate in the operation and their services conform to these characteristics, including in this case providing opportunities to participate in the management of the service? operation and management of the service. Ofcom requires Answer in fewer than 400 words: information as to how this would be achieved. What will be the involvement of members of the target community in the radio station? How many volunteers do you anticipate will be involved in your service per year? Croydon FM began roughly 3 years ago. The vision was to create a platform which brought members of the community together to share different musical interests and develop skills in radio production whilst providing a radio service in Croydon enabling the community to challenge itself to realise its full potential - thus solidifying relationships across the communities.

Croydon FM currently operating as an internet- only radio service is a Community-Led station. We offer

7 Croydon FM application listeners a range of weekly shows consisting of music and discussions such as mental health, crime, life aspirations and personal development, in which audience members have the opportunity to interact and get involved with the shows via a number of methods such as, Croydon FM social media channels and call- ins. Our shows are conducted by voluntary members who are based in Croydon who also have creative control of their show, so long as they adhere to Ofcom guidelines and regulations. Croydon FM offers local people a first step into an industry that’s hard to access. At present we have over 40 members within our community group, a number expected to raise within the first year of the proposed radio service cover a number roles and responsibilities.

Our involvement in various community events has enabled us to raise awareness of our services and other community services in the area. Croydon FM's impact within the community in current form, recently earned us the award for 'Business In The Community' at last year's Mayor of Croydon Civic Awards.

Croydon FM is a platform for members of the community from different backgrounds to express themselves via music and discussion - making their voices heard. We previously tested a series of training sessions opened to 14-17 year-olds based in Croydon, these sessions were known as The Youth Project taught by DBS clear facilitators.

As an internet only service has enabled Croydon FM to measure strengths and strengthen our weaknesses whilst seeking new opportunities to benefit the communities across Croydon.

Should a licence be awarded we expect our in take of volunteers and demand for training services to expand, roles and responsibilities involved with running the proposed service will continue to be carried out by community members under the supervision and guidance of Croydon FM station management and Managing Director.

7. Access to facilities and training Guidance Notes Set out the practical (formal and informal) mechanisms Ofcom is required by the legislation to have regard to the which you will use to ensure that members of your provision each applicant proposes to make to allow for target community can gain access to your facilities that access by members of the target community to the facilities to be used for the provision of the service and for their would be used for the provision of your service and to training in the use of those facilities. receive training in their use. Answer in fewer than 400 words:

Croydon FM’s main objectives as community- led radio station are to entertain educate and inform. We have purposely built a workshop area within our creative space open to members and non-members of the target communities in addition to the volunteers and trainees at Croydon FM to take full advantage of training sessions, seminars and other creative media workshops.

Opportunities will be open to the community in the proposed service area as a whole. Announcements will be made via Croydon FM’s social media channels (i.e. Instagram, FaceBook and Twitter) Croydon FM mailing list and mentioned by local partnering community groups.

Sessions will run throughout the time of the proposed radio service, adjustments will be made to ensure we are meeting the needs and expectations of our target communities. Croydon has often been referred to as a hotbed of new talent especially when considering the Creative Enterprise Zone, Croydon FM is in position to be used as a tool in discovering and developing musical and non musical talent from the target communities.

Already as an internet only radio service, Croydon FM deliver opportunities in work experience to local students and community members wishing to expand their knowledge and develop skills. Included within our training plans is The Youth Project open to 14-17 year-olds based in Croydon, a project which previously ran as a pilot and received positive feedback from participants. Throughout The Youth Project we have

8 Croydon FM application been able to identify and measure strengths within the project and strengthen any weaknesses moving forward. With the recent surge in knife violence across the capital we are currently in the process of returning The Youth Project to Croydon FM as a form of encouragement to young people in the target communities to learn skills in Radio Production and DJ’ing.

As a separate venture to the proposed radio service our preliminary plans include the construction of a small recording studio within our premises and a YouTube space. Both services will be open to members of the target and wider community in Croydon wanting to record creative project such as podcasts, Albums, EPs etc.

In terms of employment and work experience, members of the target communities will also benefit from the roles and responsibilities involved in running the recording studio and YouTube space.

Ensuring accountability:

8. Accountability Guidance Notes Please set out your proposed community accountability Broadcasting legislation specifies a number of mechanisms. These should cover matters such as: ‘characteristics of community radio services’. Licence holders need to ensure their services conform to these How will members of your target community: characteristics. One is that, in respect of the provision of • make contact with your service, and the service, the provider makes itself accountable to the • influence the operation of the service? community (or communities) the service is intended to serve. How will suggestions or criticisms from members of your target community (or communities) be considered and Ofcom is required to have regard to the provision each applicant proposes to make in order to ensure its acted upon? accountability to the relevant community (or communities). Answer in fewer than 500 words:

As a community-led radio service we will rely heavily on interaction from the general public made up of members of the local communities in the proposed service area, therefore our listeners will be encouraged to leave comments and offer feedback via the Croydon FM website and social media channels - letters, emails and text messages will also be welcomed.

Croydon FM’s studio address and main contact telephone number is clearly visible across our social media channels and website.

Self-administrative surveys will be sent to members who signup to Croydon FM’s mailing list, all feedback given will be reviewed - changes to the proposed radio service will be made accordingly to better suit the target communities, how changes are made will be voted for during a committee meeting.

Croydon FM’s continuous presences at community events will allow members of the group to interact and meet supporters of the proposed radio service face-to-face and hear directly what users like and dislike about the proposed radio service. This will enable Croydon FM to remain consistent in meeting the needs of the target communities, whilst granting the target communities power to influence and shape the proposed radio service by voicing their opinion.

We will proactively engage with local community groups to ensure we have good working relationships - forming media partnerships and allowing the proposed radio service to always be in the know of any forthcoming products, services or opportunities available to the target and wider communities across Croydon.

Members involved with the proposed radio service will be encouraged to complete a short evaluation survey and attend group meetings so all members are up to date with any changes or developments regarding the day-to-day running of proposed radio service and any future plans in store.

Based on the Ofcom guidelines we will be required to hold recordings for 42 days should Croydon FM need

9 Croydon FM application to investigate any issues or complaints. Feedback and complaints will regularly be reviewed, members will be notified if there is error with their conduct during on-air activities and will be advised on how to avoid making the same mistake in the future referencing the Ofcom Broadcasting Code.

Guidance notes: station’s draft key commitments

Please draft the Key Commitments for your proposed service. There is a blank key commitments template overleaf. If your organisation is awarded a licence, the key commitments you draft here will be included in your licence. (Please note: Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals).

Your draft Key Commitments should be consistent with, and, where appropriate, summarise the answers you have already given in this application form.

It is important that you draft your own commitments rather than just copying what may have been done by others. You should keep in mind that it will be a condition of any licence to meet the Key Commitments: something you must do at all times and for breach of which you could face sanctions including revocation of the licence. So, you should think carefully about what you will be committing to.

We would expect key commitments to be brief and no more than one page long.

KEY COMMITMENTS: to be completed by the applicant [Guidance is given in italics.]

Station name: [As in section 1 of this application] Croydon FM Licence area: [State the proposed coverage area as set out in section 3 of this form.] London Borough of Croydon

Description of character of service [Describe in no more than 80 words in total]: the target community/communities [describe the community or communities you will serve; this should be a summary of your answer in section 2 of this form]:

• the main purpose of the service • the station’s primary functions or activities. Croydon FM aims to Entertain Educate and Inform by proudly serving a diverse and growing community in Croydon.

Our objective is to create a trusted and reliable service that is driven by the enthusiasm of the community, providing an outlet for local people to have a voice and place to learn/ develop skills in radio production by operating and managing the service.

Adhering to the guidelines set out by Ofcom will ensure Croydon FM takes responsible of the target communities. The service broadcasts: [these bullet points should be a summary of the answers you have given in section 4 of this form]:

• Music. The main types of music broadcast over the course of each week are: [insert types of music in a maximum of 30 words]

The main types of music styles broadcast each week include Reggae, Hip Hop, R&B, Garage, Drum and Bass, Afrobeats, Soul, Funk, Jazz, Ska, Grime and House music.

• Speech. The main types of speech output broadcast over the course of each week are: [describe the speech output in a maximum of 30 words]

Speech will include discussions on health, lifestyle, local news, young people speaking on issues and matters important to them. Interviews featuring local and emerging artists, local business and community services.

• Over the course of each week programming is broadcast in [list all language(s) other than English, if relevant]

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Programmes will be broadcasted in English, however, we will remain open to new approaches as the services grows.

• The service provides original output for a minimum of [insert number] hours per day. [What are the minimum hours per day that the service will broadcast original output?]

We will provide a minimum of 4 hours of original output

• The service provides locally-produced output for a minimum of [insert number] hours per day. [What are the minimum hours per day that the service will broadcast locally-produced output?]

We will provide a minimum of 14 hours of locally produced output

[The text below is included in the Key Commitments in all community radio licences, and does not need to be amended or augmented. Every service is required to comply with these requirements, but the details of how each service does so do not need to be included in the Key Commitments]

The studio is located within the licensed coverage area.

The service provides a range of community benefits (social gain objectives mandated by statute) for the target community, both on-air and off-air, and in doing so, achieves the following objectives:

• the facilitation of discussion and the expression of opinion,

• the provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the person providing the service, and

• the better understanding of the particular community and the strengthening of links within it.

Members of the target community contribute to the operation and management of the service.

The service has mechanisms in place to ensure it is accountable to its target community.

[Please note: If awarded a licence, the key commitments you draft here will be included in your licence. (However, Ofcom may require amendments if, for example, we feel changes are required to better reflect your application proposals).]

About your organisation:

9. Company details Guidance Notes The legislation requires that: • Community radio services should not be provided primarily for commercial reasons or for the financial or other material gain of the body providing the service or the individuals involved in it • Any profits produced may only be used to either improve the future provision of the service or for the delivery of social gain to members of the public or the target community Provide the name of the body corporate (e.g. company) Only a body corporate can hold a community radio licence. submitting this application and the type of body A body corporate is almost always a (registered) company, corporate. although it can also include, for example, some bodies Please provide copies of the company’s Memorandum, created by statute (an individual or a registered charity on Articles of Association and Certificate of Incorporation its own is not a body corporate). (or, where it is another type of body corporate, its Your application must therefore be submitted on behalf of founding documents and those which set out its a registered company (or other body corporate). There are objectives and rules of operation) different types of company (e.g. a company limited by shares, a community interest company, a company limited by guarantee) and we need to know what kind of company is applying for a licence. We will not consider a licence award to a company if it has not yet been registered. If the application is successful the licence will be awarded to the body corporate (e.g.

11 Croydon FM application

company) submitting this application. Company (or other body corporate) name: Croydon FM C.I.C

Date of registration: 29th September 2018

Company registration number: 11595394 Community Interest Company (Limited by Guarantee Type of company (or other body corporate): without share capital) Where your body is not a company, please explain how it N/A meets the requirement to be a body corporate:

10. Ownership Guidance Notes Please provide details of who controls and who owns the Ofcom needs to know about the ownership of the company body corporate (e.g. company) applying for this licence, (or other body corporate) applying for this licence, and any and on what basis this control and ownership is issues regarding its control. We will also consider how the company (or body corporate) will be run (this will usually achieved. (If this will be different once the station starts be specified in the Articles of Association of the company). broadcasting please say so (a licence is not issued until In relation to exerting control over the applicant, the broadcasting starts.) information provided should include the name and address The information provided must include: of any individuals or corporate bodies in accordance with • all the subscribers, members, shareholders, or whose wishes the applicant’s affairs are or will be whatever is appropriate for the applicant company conducted in most cases or in significant respects. (or body corporate), and state the extent of their interest (e.g. % shareholding) (if the company will be controlled by members, but the members are not yet recruited, please say so). (You will also be asked about the board of directors in 11 & 12 below.) • details of any individual, company or other body that may exert control over the applicant. Croydon FM C.I.C. is a Not-For-Profit organisation setup as a Community Interest Company (C.I.C) limited by guarantee. Currently the control of the company is with the Directors Clive Campbell and Phoebe Herschdorfer. As a community enterprise all trainees and volunteers will be encouraged to become members of Croydon FM C.I.C. Membership will be offered on award of licence increasing membership adhering to the terms and conditions of the articles of association. Officers/ Directors will be elected at the AGM. Our steering committee made up of members of the community, Company Directors: Clive Campbell (September 2018) Phoebe Herschdorfer (appointed December 2018) There are no shareholders, no other company or other body will exert control of this company.

Ability to maintain the service:

11. Management and Guidance Notes operations With regard to the applicant please provide: In addition to the notes above on ownership, Ofcom is also required to evaluate the human resources involved in the • A list of directors, indicating who is the managing running of a community radio station. Answers should director and/or chair (please see question 12 demonstrate how those who have relevant experience will

12 Croydon FM application

regarding directors’ details). work for the station. In addition, a diagram or organisation • An indication of management structure (e.g. chart may help paint a clearer picture. management committee or equivalent, if applicable), and/or • Information about who would be responsible for the day to day management and running of the station (there is a separate question regarding other staff below). Explain the role(s) in the station, job titles, and indicate whether paid or voluntary, full or part- time (and the number of hours). Croydon FM is an internet only radio service. All roles at present are unpaid with volunteers basic expenses covered. If a community radio licence is awarded, Croydon FM intend to change its structure to include paid job roles for full-time senior staff members at the rate set out in the Ofcom guidelines and paid positions for full and part-time volunteers performing specialist roles at the rates set out in the guideline.

Managing Director: - Clive Campbell (paid position)

Director: - Phoebe Herschdorfer (Station Manager) (paid position)

Steering Committee:

Made up of various members of the wider community in Croydon. Membership will increase as the proposed radio service grows and the development of members skillset evolve. Members of the committee will help shape and make decision on behalf of Croydon FM C.I.C to ensure the proposed radio service is ran fairly and to manage the general course of operations throughout service.

Day-To-Day Management:

The day-to-day running of the proposed radio service will be carried out by the Station Manager under the supervision of the Managing Director and input of the steering committee made up of community members.

Voluntary staff members of the target communities will be employed on a full and part-time basis to manage various roles and responsibilities including:

• Organise training sessions • Programming and scheduling (Full-time paid position) • Social media management • Event planning • Music submissions • Guest requests • Finance /Sales and advertising • Studio Engineer • Administration/ PR • Street Team/ Promotions

If Croydon FM C.I.C has made a surplus or reaches a position in which members can be paid for their input, we will take on more volunteers - using the funds generated to pay staff members at the rates set out in the Ofcom guidelines.

Our aim is to select staff members for paid managerial/ specialist job roles at the AGM.

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12. Management and operations Guidance Notes Please provide information regarding each director as set Ofcom needs to know about the proposed directors and out below (some or all of which may be regarded as chair of the applicant. Some or all of the information given confidential). in this section will usually be removed from the publicly available copy of this application form. (All community In addition if any individuals have been identified for radio applications forms will be made available on our management roles at the proposed station, please give website.) If you request that any information be removed, further information in this section. please indicate which (and why by email to [email protected]). Answer (for each director):

Directors: Director: Clive Campbell Role: Managing Director Relevant experience or qualifications: Croydon resident for over 30 years, First Class Hons. in Music Business, experienced supervisor, experienced Radio Presenter and Producer, successfully setup and run Croydon FM as an internet only service, experienced bid writer. Director: Phoebe Herschdorfer Role: Station Manager Relevant experience or qualifications: Croydon resident, First Class Hons. in Music Business, experienced in working with vulnerable young people and adults, experienced Radio Presenter, previously charity worker, experienced fundraiser. Potential Management Roles: Debbie Ade has been voted in by the committee and identified for the following role: Programming and scheduling / Music and content submissions Debbie has spent the last 5 years working as a Radio Plugger and Project Assistant for a popular Music Promotions company forging solid relationships throughout the industry with a number of radio stations including community and commercial radio - learning the importance of play listing and structure in reflection of the target audience. We are confident Debbie will be key for this role in sharing her experience to educate others within our community group on how to keep the proposed radio service running smoothly during live and pre-recorded content. Shibu Jayakumar has been voted in by the committee and identified for the following role: Organise training sessions/ Facilitator. As like a few members within our community group Shibu is in possession of a clear DBS certificate, an imperative asset when considering Croydon FM's relaunch of youth training activities including the Youth Project. Shibu has undergone a number of courses in safeguarding young people and has a vast amount of experience in delivering workshops in DJ’ing, his expertise will be called upon in directing the proposed radio service in planning and running training sessions. Zoey Roberts has been voted in by the committee and identified for the following role: Finance /Sales and advertising Zoey has worked in finance for the most of her professional career. She will work at Croydon FM as head of Sales and Advertising ensuring the proposed radio service adheres to the funding rules set out in the guidelines. Other finance responsibilities will be managed by our accountant Doshi & Co. based in Croydon. Individuals mentioned above are members of the target community and have worked at Croydon FM as voluntary Radio Presenters since the station first started as an Internet only station and will continue duties Radio Presenters for the proposed radio service in addition to the key roles mentioned above.

If any individuals (not necessarily directors) have been identified for management roles please state what experience identified individuals have to undertake the role in question. 13. Staffing structure Guidance Notes What is the staffing structure of your proposed radio The legislation requires that Ofcom has regard to the

14 Croydon FM application service? Provide a job title for each position and indicate applicant’s ability to maintain the proposed service (as well whether the individual will be paid or will work in a as to ensure the applicant is fit and proper to hold the voluntary capacity, will be full or part-time (indicate the licence). As well as its ownership, management and operations, the proposed staffing of the station is relevant number of hours for part-time posts). This may be to these considerations. provided as a diagram or organisation chart.

Answer in fewer than 400 words, plus organisation chart (optional):

As an Internet only station running for the last 8 months all roles at Croydon FM have been unpaid with basic expenses covered, however, this is subject to changed with the proposed radio service to reflect the following: Paid - Full Time Station Manager - Phoebe Herschdorfer (35+ hours per week) Working alongside the voluntary Managing Director, the Station Manager will oversee the day-to-day running of the proposed radio service in the form of managing and advising members of Croydon FM. Roles include: Taking responsibility for compliance with the Ofcom Broadcasting Code, ensuring the community radio funding rules are adhered to, liaising with other local community organisations, overseeing the planning of training sessions, overseeing programming and scheduling, organising events, supporting sales and advertising team, attending steering committee meetings, administrative duties, Press liaison, obtaining sponsorship and preparing fundraising campaigns. Programming and scheduling - Debbie Ade Working alongside the Managing Director & the Station Manager, the Radio Programmer for the proposed radio service. Roles include: Ensuring radio broadcasts run smoothly, working close with radio Presenters to structure their shows, sourcing community news relevant to the target community, scheduling prerecorded shows, updating the automated software, managing voluntary interviewers, programme assistants, writers and journalists. Unpaid - Voluntary Radio Presenters/ DJ’s Graphic Designer (In-Kind) Promotion Assistants Training Facilitator Social Media Operatives Event Manager Radio Producers Programming and scheduling assistant Sponsorship and Fundraising Co-ordinator Studio Engineer Photographer / Videographer Repairing equipment studio - (out sourced) The above roles will be open to community members in the proposed service area.

14. Applicant’s experience Guidance Notes Please describe the history of your group, and any Ofcom is required to consider whether an applicant has the relevant experience of the group, or the individuals ability to run a community radio station for the licence within the group, by answering the questions below. period (up to five years). To aid our consideration we want to know about any relevant experience the applicant group as a whole, or the individuals involved, may have.

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A. Please provide a brief history of your group. Answer in fewer than 300 words:

Croydon FM began as an online-only service roughly 3 years ago. The vision was to create a platform which brought members of the community together to share different musical interests and develop skills in radio production whilst providing a radio service in Croydon enabling the community to challenge itself to realise its full potential - thus solidifying relationships across the communities.

By building a prototype website Croydon FM were able to attract interest from several members from the community, including members within the local authority. During this time various forms of research were carried out, using this as an opportunity to hear directly from the community, enabling Croydon FM to start planning key activities to engage the target audience and supply social gains in voluntary employment.

A pivotal piece of information gathered from market research unearthed the lack of opportunities in Croydon for local people to express their opinion and learn skills in Radio production.

Since securing a long-term premises in central Croydon and launching live radio shows in June 2018, we have recorded over 700 live shows and have over 40 voluntary members within our community group - this is set to grow exponentially with the proposed radio service.

Company Director/ founder Clive Campbell previously worked in community radio before setting up Croydon FM. He has lived in Croydon for over 30 years and has a good understanding of Croydon as a whole. In October 2017 both Clive and Station Manager Phoebe successfully completed a BA Hons in Music Business - both finishing with a First Class Honours.

This combined with the enthusiasm and passion of the volunteers at Croydon FM is the linchpin in delivering this service to the local community. B. Please summarise the group’s broadcasting experience (e.g. internet radio, Restricted Service Licences (RSLs)). Answer in fewer than 150 words:

In June 2018 we launched our live shows as an internet-only radio service. To date we have produced over 700 radio shows consisting of music and speech. Our group is made up of community members with different skillsets and some have had never experienced working in radio before joining us. Through weekly webcasting we have seen skills in presenting develop and confidence rise.

Croydon FM members are always available to offer a helping hand and everyone is made to feel welcome regardless of race, religion, sexuality, gender - this we believe is of community, which enabled Croydon FM to win Business In The Community Award 2018.

The ethos of Croydon FM is that community starts from within, it’s this mindset which allows members to go from strength to strength. Some of members have furthered their experience to become resident DJ’s in clubs and bars across London. C. Please summarise the relevant experience of the group or its members, in relevant non-broadcast areas (such as third sector, local business, fund-raising, training or education). Answer in fewer than 150 words:

Croydon FM are fortunate to have experienced fund raisers within the team who have created successful campaigns using the crowdfunding platform SpaceHive. Such members are prepared to use their experience and skills in supporting Croydon FM in securing funds for the expansion of the proposed radio service.

Croydon FM have a mixture of members some of which are business owners and others who have solid experience in managerial positions in different sectors, for an example Croydon FM have a Finance Manager working as part of our community group.

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Phoebe our Station Manager has a background in working with vulnerable young people and adults and brings this knowledge to the platform especially with regards to areas involving training, workshops and seminars intended to be held at Croydon FM.

We have voluntary members who currently work in creative media, their skills will contribute to the running of the proposed radio service. D. Please summarise the radio broadcasting experience of key individuals in the applicant group (only if not already described above). Answer in fewer than 150 words:

There are members within our community group that have Presented their own radio shows on other radio stations for a number of years and have been vocal in sharing their knowledge and experience with other members at Croydon FM, there are others who have had no experience but have shown a keen interest to learn the common practice of community radio.

Our time as an internet only service has enabled members to grow together at a steady pace in preparation for whats yet to come. They have demonstrated true passion and dedication for Croydon FM in its current form and are proud to give back to the community they love.

Skills gained along the way include programming and scheduling, social media management, interview techniques and DJ’ing - this in turn has enabled Croydon FM to communicate effectively with our target communities across Croydon.

Evidence of demand:

15. Demand and/or support Guidance Notes Please provide a summary of evidence of demand and/or When considering community radio licence applications, support for your proposed service. Ofcom is required to take into account the extent of local demand for, or support for, the provision of the proposed This may include a variety of information, for example: service. • summary of support from statutory or voluntary It is for applicants to decide what evidence of demand or sector organisations which expect to contribute support they wish to submit. However, Ofcom does not practically and/or financially to your operations, or believe that generic support for the establishment of a new which would expect to collaborate with you in joint radio service is as meaningful as evidence of considered activities; support for a specific applicant’s proposals. This means • evidence of interest generated through radio that Ofcom does not attach great value to numerous activity (e.g. RSLs, internet radio), community examples of similar generic or form letters of support by activity, training, voluntary sector work etc.; your group, or to petitions. • results of research; Copies of letters or research reports etc. should not be submitted. However, your response here may include brief • summary of support from local politicians, councils, relevant extracts from such material and must represent an educational or religious bodies etc.; accurate and comprehensive summary of any such • summary of support from local business or other supporting evidence. If we wish to see the source material, sectors; we will ask for it. • evidence of support from your proposed target community. Answer in fewer than 1,000 words:

Below is an example of what has been said about Croydon FM in its current form as an Internet only service. Included within this are some examples of requests Croydon FM receive from various community organisations. We have also incorporated public testimonies from voluntary Presenters at Croydon FM.

Local Authority: “I know Clive to be a young person who has done well academically, with great integrity, talent, drive, and ambition. He also has a strong desire to making a difference, for those whose lives have

17 Croydon FM application not been so privileged and blessed as his with strong family support and desire to give back.”

“Clive along with the volunteers at Croydon FM will work hard to sustain the project while taking it to greater heights and meaning full significance, in contributing towards community cohesion in Croydon. This is also one of Croydon Council’s key objectives.”

“As you can see I hold Clive in very high regard, and wish him every success for the future and expansion of the work of his Project.”

Cllr Bernadette Khan - London Borough of Croydon.

Community Organisations:

“I am the Director of Croydon Drop In, voluntary sector agency supporting over 7000 children, young people & families per year for the last 40 years in the Borough. I am new to the Borough having been here just 2 years and have been listening to the station.”

“I was wondering if there was any opportunity for getting involved in some way? We have a participation group called The Voice, with a membership of 15 x thirteen to twenty-one year olds who get involved in all sorts of consultation/focus groups/awareness-raising/fundraising as well as a staff group of 40 people(50% volunteers). I was interested to see that you are running youth participation on Saturday mornings.”

I wanted to get an idea first if there is something here we could pursue?

Gordon K - Croydon Drop In.

“I am extremely pleased that Clive has started Croydon FM, as he has always demonstrated a desire to make a difference in people’s lives, especially those less privileged than himself. His dedication to helping his community is admirable and his passion knows no bounds.

The Croydon BME Forum wishes Clive and the team at Croydon FM every success over the coming years, and we offer our full support in the expansion and growth of the community venture, especially in the area of capacity building.”

Andrew B – Chief Executive Croydon BME Forum.

Local Education:

“I'm a music teacher in a Croydon secondary school and was wondering if you offer DJ workshops to young people? I'd love to either invite you in or if possible arrange a visit where I could bring a small group of students to see what the role of a DJ entails in terms of programming or selecting a playlist etc.

We hope to start a school podcast soon and so I thought this would be a good link to make.”

Rachel H - Croydon School

Voluntary Presenters:

DJ Nams “I joined CFM because they are an ambitious station, have big plans for the local community and have a very talented roster. The platform means a lot to me - they are the station that believed in my vision and gave me the opportunity to play music that wouldn’t necessarily have a radio show platform elsewhere.”

Reuben G - “Croydon FM does not just provide a platform in radio, it provides a creative space for aspiring individuals to excel, to learn & educate themselves, ascertaining new skills. A real sense of belonging, the guys who run Croydon FM have made the station a family.This is hugely important to the community of Croydon, its an example of what hard work can do & more social enterprises like this is needed across London.”

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Ability to maintain the service – financial information:

16. Pre-launch financial information In assessing an applicant’s ability to maintain the service we need to know what funds and assets it holds, how much it intends to spend getting the station on-air (pre-launch expenditure), and predicted funding for the pre-launch period. Please note ‘in-kind’ income is dealt with in 18 below. Please note the categories listed below are examples for guidance only and may not be relevant to all applications (and others may be relevant to your application and in which case they must be listed) x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

17. Year 1 financial information - income Please provide information on the predicted income for your first year of broadcasting. N.B. there is a legislative restriction on income from on-air advertising and sponsorship/commercial references (in summary, each station is allowed a ‘fixed revenue allowance’ of £15,000 per year from paid-for advertising and sponsorship; some stations may also be allowed up to 50% of their total relevant information per year (i.e. disregarding the fixed revenue allowance). See the ‘Invitation of applications for community radio licences’ for your region for further information). x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

18. Financial information – in-kind support Please provide totals that reflect the in-kind support you expect to receive for the pre-launch period, and for year one. You may count some volunteer input as in-kind support – please see our guidance on this http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/volunteerinput.pdf x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

19. Year 1 financial information – outgoings Please summarise year 1 outgoings – your expected operational expenditure to cover the first 12 months after the service has commenced broadcasting. (Add rows if necessary). Please note the categories listed below are examples for guidance only and may not be relevant to all applications. Please add further items if required. x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

20. Year 1 financial information – commercial activities on air The legislation for Community Radio places limits on the amount of income annually from the sale of on-air advertising and sponsorship that can be generated. x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

21. Pre-launch financial information - contingency If there is a shortfall between pre-launch predicted income and outgoings, please explain below how you would expect to cover any outstanding costs. Answer in fewer than 150 words and/or submit a summary table: x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

22. Year 1 financial information - contingency If there is a shortfall between Year 1 income and Year 1 outgoings, please explain below how you would expect to cover any outstanding costs (see also 23 and 24 below). Alternatively if there is a surplus at the end of Year 1, please explain what you intend to do with such additional

19 Croydon FM application resources. Answer in fewer than 150 words and/or submit a summary table: x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

23. Financial information – loans and other borrowings If any of your proposed funding (either set-up or operational) is in the form of loans e.g. from directors, individuals or organisations, please provide details as to who the loan is from and the terms of such lending, expected repayment terms, interest rate charged and other associated costs. Answer in fewer than 150 words and/or submit a summary table: x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

24. Financial information – alternative funding streams If there is a shortfall between income and outgoings, what arrangements have you explored and are in place to provide further financial and/or ‘in-kind’ support for your proposed service? If you have any proposals for expanding and/or changing the funding model of your proposed service after the first year of operation, please provide details below: Answer in fewer than 150 words and/or submit a summary table: x Tick this box if you request Ofcom to withhold this information from the public copy of your application.

Broadcasting engineering:

Engineering notes We require preliminary radio frequency (r.f.) engineering information and applicants are advised that this section is not intended to be exhaustive. We are asking for the basic engineering parameters necessary to determine the extent of frequency availability in an applicant’s chosen area (after taking account of the requirements of neighbouring broadcasters); and to determine whether the proposed service area can be adequately served from this site. As a result, applicants should note the importance of identifying a transmission site that is suitable for the area they wish to serve. While Ofcom would not wish applicants to go to unnecessary expense (we do not guarantee the availability of a suitable frequency and/or our ability to allocate it for broadcasting from the chosen transmission site), we do require precise details about the transmission site chosen. The questions following relate to this. Applicants should provide evidence of negotiations or agreement with the site owner (e.g. whether a provisional agreement is in place). Any licence award will be based on the coverage area from the site identified in the application. If a licence is offered, Ofcom may not be able to agree to a change from the site put forward in this application (and any request for a change will need to be justified). Applicants should read and be aware of the relevant part of the Ofcom Site Engineering Code which may be found at: http://stakeholders.ofcom.org.uk/broadcasting/guidance/tech-guidance/eng_code/ 25. Engineering information Waveband: This application is for an FM licence Yes Do you understand the requirements for FM (VHF) and have you incorporated these below and in, for example, Yes your start-up and other costs, detailed earlier?

Transmission site What is the postal address and post code: SOUTH NORWOOD HILL, Croydon, address: SE25 6BQ The NGR is a reference code comprising two letters and two groups of three numbers (e.g. SW 123 456). It is NGR – TQ 332 696 available from Ordnance Survey.

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What is the height of the site, in metres, Above Ordnance Datum (AOD)? AOD 114m National Grid In metres, what is the total height of the mast / building Reference (NGR): Above Ground level (AGL)? AGL 146m

About the site’s What is the height, in metres, of the transmitting 177m dimensions: antenna AGL? Please supply photographs of the transmitter mast / x Tick if enclosed building and aerial location. Is this site already used for broadcasting and if so by Site already used for broadcast by: whom? Capital FM, Kiss 100, Heart 106.2, LBC 97.3, Magic 105.4, BBC Radio London About the Delete as appropriate the yes/no answers which transmission site: describe your situation regarding proposed site (it may be that you cannot answer all four questions): Site identified? Yes Transmission site Provisional agreement with site owner in place? - availability: Or under negotiation? Yes Applicant group owns site? No Other – please specify. - Applicant group owns site? No 121. (Note: we cannot consider an application if no site has been identified.)

How to contact you:

26. Public contact details Guidance Notes Provide the name of the person who will deal with Ofcom will publish community radio licence applications, and enquiries from the press and public and the contact from time to time statements which may include public details for them. contact details, on its website. A point of contact is required to deal with press and other enquiries from interested parties. Name: Phoebe Herschdorfer Website: www.croydonfm.com

27. Contact details for Ofcom Guidance Notes Provide the name of the person who will be Ofcom’s Ofcom will need to contact your group in relation to this primary contact and their contact details: application.

PLEASE ENSURE YOU ADVISE OFCOM OF ANY CHANGES TO YOUR CONTACT DETAILS

Concluding declaration:

28. Declaration APPLICANT’S, DIRECTORS’ AND OWNERS’ OTHER INTERESTS

1. In relation to the applicant and any body’s and/or individuals whose details are given in sections 11, 12 and 13 of this application, please state whether the applicant, any body or individual is (and if so identify that body or

21 Croydon FM application

individual) involved in any of the activities set out in the table below, and the extent of the involvement or interest. For these purposes, the applicant includes associates of the applicant (i.e. directors and their associates and other group companies): (Note: if none of the following categories in this section apply, this must be clearly indicated by writing “none” in any appropriate box.)

Activity/involvement By the applicant By a director and/or a shareholder (section 12 of this application or member form) (section 11 of this application form) a) Local authorities None None b) Bodies whose objects are wholly or mainly of a None None political nature, or which are affiliated to such a body c) Bodies whose objects are wholly or mainly of a None None religious nature d) An individual who is an officer of a body falling within None None (c) above e) A body corporate which is an associate (as defined in paragraphs 1(1) and 1(1a) of Part I of Schedule 2 to None None the Broadcasting Act 1990) or a body falling within (b) or (c) above) f) An advertising agency or an associate of an None None advertising agency g) Other broadcasting interests (including radio, television, satellite and cable broadcasting and allied None None activities). Other interests 2. Give details of any other interest or activity of the applicant which is or could be incompatible with the requirements imposed by or under Schedule 2 to the Broadcasting Act 1990 (as modified by the Community Radio Order 2004) and Articles 6 and 7 of the Community Radio Order 2004. Please also give details of any other participant in the applicant whose interest is or could be incompatible with those requirements. (You may need to seek advice about these matters) None

Other matters 3. In pursuance of its duties under Section 86(4) of the Broadcasting Act 1990 (as amended), Ofcom requires that the applicant should notify Ofcom of any matters which might influence Ofcom’s judgement as to whether: (i) the applicant; (ii) any director of the applicant; (iii) any individual, or any director of a company, who will have an interest of 5 per cent or more in the applicant; may not be considered a 'fit and proper person' to participate in a radio licence. Such matters would include, for example, the following (whether they occurred in the UK or any other country): any unspent criminal conviction, any undischarged insolvency and/or bankruptcy orders, any disqualification from being a director of a limited company, and any adverse findings made by Ofcom (or its predecessor broadcast regulators), any other regulatory authority and/or any court or tribunal in respect of any regulatory matters. None

Do you confirm, to the best of your knowledge and belief, that: 4. The applicant is not a disqualified person in relation to the licence by virtue of the provisions of section 143 (5) of the Broadcasting Act 1996 (relating to political objects); 5. The applicant is not otherwise a disqualified person in relation to the licence by virtue of Part II of Schedule 2 to the Broadcasting Act 1990 or any other rule prohibiting its holding the licence; 6. No director, member or other person involved directly or indirectly in the management of the applicant group is the subject of a disqualification order as defined by section 145 (1) of the Broadcasting Act 1996;

22 Croydon FM application

7. No person (body corporate or individual) involved in the application has been convicted within the past five years of an unauthorised broadcasting offence and that the applicant will do all it can to ensure that no person (body corporate or individual) so convicted will be concerned in the provision of the service, the making of programmes included in it, or the operation of the radio station if the applicant is granted a licence; and 8. Any matters which might influence Ofcom's judgement as to whether the directors or members of the applicant group are fit and proper persons to participate in a radio licence have been made to Ofcom. Applicants should note that Ofcom reserves the right to revoke a licence if at any time any material statement made is found to be false and to have been made by the applicant or any member or officer thereof knowing it to be false, and that in the circumstances of section 144 of the Broadcasting Act 1996, the provision of false information or the withholding of relevant information with the intention of misleading Ofcom could incur a criminal conviction and a disqualification from the holding of a licence. Please tick this box to confirm that the applicant agrees with the above statements. Please tick the boxes below to indicate which additional documentation is included as part of this application. We are not willing to accept additional information with this application, other than that set out below: x Memorandum & Articles of Association x Certificate of Incorporation x Application Payment (UK £ 600.00) non-returnable x Photographs of the transmitter mast / building and aerial location.

I hereby apply to Ofcom for the grant of a community radio licence and declare that the information given in this application and any additional documentation is, to the best of my knowledge and belief, correct.

Clive Campbell (Name of person) Managing Director (Title or position in the applicant group)

20/03/19 (Date)

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