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How He Transformed Superheroes

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How He Transformed Superheroes LATIMES.COM/CALENDAR TUESDAY,NOVEMBER 13 ,2018 E5 THE LEGACY OF STAN LEE How he transformed superheroes [Superheroes, from E1] proach to character — and He was a master years by the Spider-Man the wryly comic sensibility of fan connection and X-Men franchises at Lee brought to it — has con- Sony Pictures and 20th Cen- tinued to shape not only No one worked more tire- tury Fox, respectively. Marvel’s films but also fran- lessly to cultivate fans than “Thank God for Stan Lee chises like “The Incred- Lee, who was as brilliant at creating this universe and ibles.” And even, it could be marketing and promotion as these amazing characters,” argued, comedies that have he was at creating indelible David Maisel, former chair- nothing to do with capes or characters. Under Lee’s man of Marvel Studios, told spandex. leadership, Marvel Comics The Times on Monday, as As Seth Rogen wrote on readers became intimately news of Lee’s death at age 95 Twitter on Monday, “Thank familiar with the company’s reverberated around the you Stan Lee for making artists and writers, and world. “Without him, there people who feel different re- throughout the ’60s, Lee would have been nothing for alize they are special.” wrote a monthly column us to put on the screen.” called “Stan’s Soapbox,” Here are three ways Lee He perfected which he’d often sign with his personal motto, “Excelsi- helped write the playbook the concept of for the modern superhero or!” movie — and, by extension, the shared universe By the time Hollywood re-shaped the film industry Lee didn’t single-han- started cranking out films as a whole. dedly create the concept of based on Marvel characters, different characters inhab- comic book fans felt so con- iting the same world; Disney nected to Lee that he be- He made came living, breathing sym- superheroes had its own shared ani- mated Mickey Mouse uni- bol of fandom itself. Lee relatable verse dating to the 1920s, would go on to make cameo Until Lee came along, while Universal Studios appearances in dozens of superheroes had generally monsters like Frankenstein films (he will be seen this been much more like Olym- and the Wolf Man would pe- month, in animated form, in pian deities than regular riodically pop up in one an- Disney’s “Ralph Breaks the people with regular-human other’s films. But before Lee Internet”) and showed up at problems. But, starting in came along, comic book countless fan conventions the 1960s with Fantastic characters had, for the most like Comic-Con, treating Four, Spider-Man and the part, been isolated in their fans like friends he just Hulk, Lee and co-creator own narratives (with the no- hadn’t met yet. Jack Kirby saw a way to table exception of DC Com- To this day, Lee’s talent draw in fans with characters ics’ Justice League series for nurturing Marvel’s fan who, for all their powers, uniting Batman, Superman, base has become a model for were plagued by the same Wonder Woman and other every studio marketing de- flaws, neuroses, relation- heroes for a specific set of partment when it comes to ship issues and everyday stories). managing their own fran- headaches that beset all of Having established that chises, superhero or other- us. Marvel’s superheroes pri- wise. As Lee told The Times in marily lived in our world — In an interview with The 19 84, “I thought, suppose many of them in Lee’s native Times in 2012, Lee drove there was a guy, Peter New York — it only made home the importance of Parker, who’s also Spider- sense to Lee that they would maintaining that direct con- Man and he can stick to sometimes bump into each nection with fans. For him, it walls, and spin a web, and other around the neighbor- wasn’t simply about making has the strength of 12 men. hood. Under his stew- them feel good; it was a criti- We said just because he can ardship, Marvel created a cal component in maintain- do that doesn’t mean every- sprawling set of intercon- ing his success. thing would be perfect in his nected narratives in which “I’ve been in this business so long dealing with fans life. We created the first one character’s storyline Butcher Billy For The Times superheroes who weren’t could impact another’s and that I can really, after perfect, who worried about superheroes could team up groundwork for Marvel Stu- “He was able to build in- quel. Its universe is about to launching anything, I can paying rent. It was satire — to fight a common enemy — dios’ successful run of films. terconnectedness with the get bigger after Disney tell within a couple of days of fantasy in a realistic set- or, just as often, squabble That business model has be- comic books and the charac- brings “X-Men” characters, receiving the fan mail and ting.” with one another. come the driving force of not ters, and that laid a web, if including Wolverine and fan emails whether or not Lee’s superheroes lived Mary Ann Halford, a New only the box office but the you will, for the films,” she Deadpool, into its fold after we’re on the right track,” he in the same world as the rest York-based media and en- small screen as well and has said. Disney will continue to its $71.3 billion deal to buy said. of us, complete with all of its tertainment strategist at been copied, with varying benefit from that foresight Fox, which produces the “X- social ills, and their foibles OC&C Consulting, said degrees of success, by other with its upcoming roster of Men” movies. “There’s still josh.rottenberg made it that much easier for Lee’s ability to build out an studios — most notably, films, including the March going to be a tremendous @latimes.com fans to connect to them. overlapping tapestry of sto- Warner Bros. with its DC release “Captain Marvel” amount of value, and his leg- ryan.faughnder That more naturalistic ap- ries with the comics laid the Comics films. and May’s “Avengers” se- acy will live on.” @latimes.com TV HIGHLIGHTS Tuesday Prime-Time TV Sports News Movies (N) New Å ClosedCaptioning 8 pm 8:30 9 pm 9:30 10 pm10:30 11 pm SERIES Wendy Williams Toni Brax- ton (“Every Day Is Christ- CBS NCIS (TV14) An investigation FBI (TVPG)Maggie and OA NCIS: NewOrleans (TV14) A News (N) Å leads toaconspiracy involv- huntdown robberswho are deadly car explosion in the NCIS The theft of a mural by mas”). (N) 10 a.m. KTTV astreet artist leads Gibbs ing aNavy contractor.(N) Å posing as police. (N) Å French Quarter. (N) Å The Dr. Oz Show Jessie and NBC (Mark Harmon) and the TheVoice (TVPG)Liveplay- This Is Us (TV14) Kevinand NewAmsterdam (TV14) Max News (N) Å Mary Jo Buttafuoco. (N) offscontinue.(N) Å ZoeinVietnam.(N) Å prioritizes his health. (N) Å team to a conspiracy in- 10 a.m. KCOP; 3 p.m. KTLA TheFlash (TVPG)Iris learns Black Lightning (TV14) A News (N) Sports Final News (N) volving a Navy contractor Å Å KTTV something shocking. (N) Å creepyman at the clinic. (N) (N) (10:45) Å and the welfare of ocean The Doctors A photo of a ABC TheConners TheKidsAre black-ish The Splitting Up To- TheRookie (TV14) Nolan News (N) Å mammals. 8 p.m. CBS Church. (N) Alright Pat’s music of gether (TV14) and Lopeztrack down an worm crawling under The Voice Live playoffs con- Å dog. (N) Å Prince. (N) Å (N) Å escaped criminal. (N) someone’s skin. (N)11 a.m. tinue in this new episode. KCAL News (N) Å News (N) Å News (N) Å Sports Central 2Broke Girls KCOP 8p.m. NBC FOX TheGifted (TV14) Reeva Lethal Weapon (TV14) Ahigh- News (N) Å TheBig Bang The Talk Michael Fishman, The Conners When Geena plans amission. (N) Å stakescartelcase. (N) Å Theory Å John Goodman, Lecy (Maya Lynne Robinson) MyNt ChicagoP.D. (TV14) Å ChicagoP.D. (TV14) Å Seinfeld Å Seinfeld Å King of Queens Goranson, Laurie Metcalf learns that D.J (Michael KVCR Archives Architecture Å NativeArt Now! (TVPG) Å Amanpour and Company (N) Å Horizonte Å Eric McCandless ABC and Maya Lynne Rob- Fishman)hasn’t beentak- KCET SoCal Connect- Lost LA (TVG) Artbound (TVG) Thebilingual TheMigrant Tending Nature Growing Native inson; Sara Evans. (N) 1 ing Mary (Jayden Rey) to NATHAN FILLION ed KieraNew- Venice’sori- magazine La Raza. Å Kitchen (TVG) Protecting the (TVPG)Coast p.m. KCBS some. Å gin story. Å Jewish Delis. Coast. Å Salish. Å church, she insists they go stars in a new episode of UNI Jesús Mi marido tiene más familia Amar amuerte (TV14) Noticias together as a family in this “The Rookie” on ABC. Steve A teenage musician new episode of the family performs. (N) 2 p.m. KOCE We’ll Meet Again (TVPG) NativeAmerica (TVPG)Cities NativeAmerica (TVPG)(Fina- Amanpour The Migrant Kitchen This KNBC SavedinVietnam. (Season of the Sky. Exploring Ameri- le)Examplesofresistance, and Company comedy. 8 p.m. ABC premiere).(N) Å ca’s ancientcities. (N) Å survival and revival. (N) Å (N) Å new episode of the culi- The Gifted Reeva (Grace Rachael Ray Damon KDOC Dateline (TVPG) TheGoldbergs TheGoldbergs Family Guy Family Guy Seinfeld nary series visits Jewish Å Å Å Å Byers) reveals her plans Wayans Jr. (N) 2 p.m. delis of Los Angeles.
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