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Incoming Pazarının Liderleri Belli Oldu

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Incoming Pazarının Liderleri Belli Oldu ŞUBAT19 2014 ǀ 10 TL ÜCRETSİZ ÖZEL EK ELITE WORLD BUSINESS HOTEL Incoming pazarının liderleri belli oldu Yatırımcılar EMITT ve Anfaş 5 yıldıza doydu, turizm 3 yıldızlı yatırım profesyonellerini furyası başladı buluşturdu Kamp Eğlence ve oyun turizmi sektörünün düşüşe geçti belirleyeni çocuklar 10 32 46 87 48 74 acenteler/havayolları oteller ■ 2013 ‘te paket tur pazarında büyümeyi ■ Kamp turizm düşüşe geçti ..................................... 48-56 Rusya sürükledi ...................................................... 10-20 ■ EMITT, 70 ülkenin ve Türkiye’nin ■ Haber ........................................................................ 22-30 tüm renklerini İstabul’a taşıdı ............................... 58-68 ■ Otel-Haber ............................................................... 70-73 yatırımlar ■ Yatırımcılar 5 yıldıza doydu, 3 yıldızlı otel tedarikçiler yatırım furyası başladı ........................................... 32-36 ■ Tatile Karar veren Çocuklar, ■ Haber ........................................................................ 38-44 eğlence-oyun sektörünü geliştiriyor .................... 74-81 ■ Röportaj/Starwood Türkiye Direktörü ■ Tedarikçiler Anfaş ce EMITT'te güven tazeledi ..... 82-86 Murat Yılmaz ........................................................... 46-47 ■ Röportaj/G2M genel Müdürü Burak Özbaşoğlu .. 87-88 ■ Haberler ................................................................... 90-94 ■ İstatistikler ............................................................. 95-96 Yetkin Medya Yayıncılık Yazı İşleri Adres: Ece Yarkataş Yetkin Medya Yayıncılık Ticaret Limited Şirketi Adına [email protected] Emniyetevler Mah. Bornova Sok. No: 5/B, 4. Levent / İstanbul Sahibi ve Sorumlu Yazı İşleri Müdürü Ecem Ercan Abonelik Sebahattin Ercan [email protected] [email protected] 12 aylık abonelik bedeli 90 TL’dir. Yayın Danışmanı Abone olmak isteyenler için Genel Koordinatör Erol Karabulut hesap numarası: Bülent Büyükaras Yetkin Medya Yayıncılık Ltd. Şti. Türkiye İş [email protected] İletişim Tel: 0 212 278 77 41 pbx Bankası 4. Levent-İstanbul Şubesi. Editör Reklam IBAN: TR57 0006 4000 0011 1400 7932 49 Özlem Kasa Tel: 0 212 278 77 42 pbx [email protected] (Dekont ve adres bilgilerinizi Faks: 0 212 278 77 68 0212 278 77 68 nolu faksa gönderiniz.) Baskı: Yayın Türü: Görsel Yönetmen Ulusal, süreli, aylık Özgün Ofset Tel: 0212 280 00 09 Türkel Hocaoğlu Baskı yeri ve tarihi: [email protected] Issn: 2147-2300 İstanbul, Şubat 2014 2 ǀ turizm&yatırım ǀ 02’2014 SUNUŞ Incoming pazarının liderleri değişmedi urtiçinde ve yurt dışında birçok fuarı geride bırakan turizmciler, dünyanın en büyük turizm fuarı ITB Berlin’e hazırlanıyor. Yoğun bir fuar takviminden sonra ITB Berlin’de turizmin nabzını tutacak olan turizmciler, MITT Moskova fuarı ile de Rusya pazarının gidişatını görecek. 2014’te ciddi bir düşüş veya Yyükseliş beklemeyen turizmciler, fuarların ardından sezonu açacak. Kuşkusuz sezona başlamadan önce 2013’ün analizinin yapılması gerekiyor. Bizde bu sayımızda ilk kez 2013 yılı paket tur pazarını ele aldık. AKTOB Ar-Ge’nin araştırmasından yola çıkarak hazırladığımız dosyamızda, tur operatörlerini mercek altına aldık. Hangi tur operatörü, hangi pazardan, kaç kişi getiriyor sorusunun cevabını aradığımız dosyada, tur operatörlerinin görüşlerine başvurarak, 2014 beklentilerini de yer verdik. Verileri geçtiğimiz yıllarla karşılaştırdığımızda incomingin liderlerinin değişmediği görülüyor. Turizm yatırımlarının tüm hızıyla devam ettiği Türkiye’de, yatırımcıların, yatırım planlarında yeniden yapılanma yaşanıyor. Ağırlıklı 5 yıldızlı otel yatırımlarına yönelen otelciler, dünyada 3 yıldızlı ekonomik bütçeli otellere talebin artması ile yönünü bu segmente çevirdi. Son 3 yılda alınan turizm teşviklerine bakıldığında alınan 5 yıldızlı yatırım teşvik belgelerinin hızla 3 yıldızlı yatırımlara döndüğünü görüyoruz. İstanbul, İzmir, Ankara gibi büyük şehirler başta olmak üzere Anadolu’nun tüm ikincil şehirlerine yayılan 3 yıldızlı otel pazarını sizler için derledik. Bu sayımızda ele aldığımız bir diğer konu ise kıyı otellerinin kış döneminde kurtarıcısı olan kamp turizmi oldu. Ancak edindiğimiz bilgiler çok da iç açıcı olmadı. Ödüllü futbol turnuvalarının sona ermesiyle Türkiye iki yıldır bu pazarda kan kaybediyor. Dünyaca ünlü takımları Dubai gibi ülkelere kaptıran Türkiye’de yapılan kamp sayısı giderek düşüyor. Fiyatların da düşmeye başladığı pazarla ilgili, soruları ve çözüm önerilerini turizmcilerden dinledik. Öte yandan tedarikçiler bölümünde rekreasyon konusunu ele aldık. Kısaca eğlence olarak tanımlanan rekreasyon pazarında önemli gelişmeler yaşanıyor. Otellerdeki mini klüplerle başlayan pazar, bugün temalı parklarla kentlerde ve tatil bölgelerinde son tüketicinin ayağına kadar gidiyor. Yurtdışında çok yağın olan eğlence sektörü Türkiye’de yeni yeni gelişiyor. Otellerde ise bu sektörün büyümesini, tatilini ve boş vakitlerini eğlenceli yerlerde geçirmek isteyen çocuklar geliştiriyor. Sektöre ilişkin verileri dosyamızda bulabilirsiniz. Ayrıca bu sayımızda EMITT ve Anfaş Fuarlarının değerlendirmelerini de bulabilirsiniz. İstanbul Florya’da hizmete giren Elite World Business Hotel eki de 19. Sayı ile elinizde olacak. Keyifle okumanız dileğiyle… Turizm ve Yatırım Ekibi 246 ǀ turizm&yatırım ǀ 08’201302’2014 DOSYA ACENTELER 2013’te paket tur pazarında büyümeyi Rusya sürükledi 2013’de paket tur pazarında ilk 10 sırayı; Tantur/TUI, Diana/Thomas Cook, Pegas Touristik, Tez Tour, OTI Grup, Meeting Point- IQ Travel(MPI), Anex Tour, Corendon Tourstik, MTS Incoming/Der Touristik ve Novum Touristik/Alltours oluşturdu. İlk 10’a giren gruplar, paket tur pazarının yüzde 66,38’ini elinde tuttu. ACENTELER 102 ǀ turizm&yatırım ǀ 02’2014 ürkiye 2013’te paket tur pazarında (İlk 20 grup veya partnerlik) büyümeye devam etti. 2012’de 31,8 Türkiye paket tur pazarı -2013 sıralaması milyon kişi ile turist çeken ülkeler GRUPLAR / Tahmini Pazar GRUPLAR / Tahmini Pazar T PARTNERLİKLER Payı, (%) sıralamasında altıncı sıraya oturan Tür- PARTNERLİKLER Payı, (%) kiye, 2013 yılında ağırladığı 34,6 milyon TANTUR / TUI TÜRKİYE 16,6 HOLIDAY PLAN 2,5 ziyaretçi ile dünya sıralamasındaki yerini DIANA / THOMAS COOK 8,3 DER TOURISTIC 2,1 korudu. Büyümenin sürükleyici unsuru PEGAS TOURISTIK 7,4 BASTIYALI - ASTRAL 1,7 ise paket turlar oldu. Paket turlarda Av- TEZ TOUR 6,8 HST TRAVEL 1,6 rupa ve Rusya’nın öncülüğü devam etti. OTI GROUP 6,8 AKDEM TRAVEL 1,4 MEETING POINT- IQ TRAVEL (MPI) 4,5 BIBLO GLOBUS TOUR 1,3 Paket turda büyümeyi ANEX TOUR 4,3 NBK TOURISTIC 1,2 Avrupa ve Rusya sağladı CORENDON 4,2 PENİNSULA TOURS 1,1 Turizm ve Yatırım Dergisi’nin 19. sayısında ele aldığımız 2013 Inco- MTS-INCOMING 4,0 POLARWEST 1,1 ming dosyasında gelenek bozulmadı. NOVUM TOURISTIK /ALLTOURS 3,1 DİĞERLERİ 17,4 AKTOB Araştırma Birimi tarafından SUMMER TOUR 2,6 Kaynak: AKTOB Araştırma (Ar-Ge) Birimi gerçekleştirilen 2013 Türkiye Paket Tur Pazarı Araştırması özet bulgularına gö- TUI ve Thomas Cook’un ise Diana Turizm/Thomas Cook partnerli- re; 2013 yılında Türkiye’ye paket turlarla liderliği değişmedi ği oldu. Avrupa merkezli bu grupları, hızlı gelişler büyümeye devam ederken ön- Yurt dışından Türkiye’ye turist geti- büyüme kaydeden Rusya spesiyalistleri cülüğü yine Avrupa ve Rusya pazarları ren tur operatörleri arasında birincilik Pegas Touristik, OTI Group, Tez Tour ve yaptı. Ancak 2013’teki büyümede esas değişmedi. Paket tur pazarında yıllardır Anex Tour izledi. Avrupa pazarları spe- pay, özellikle Rusya pazarının lideri tur liderliği elinde bulunduran TUI/Tantur li- siyalistleri Corendon Touristic, Meeting operatörleri tarafından gerçekleştirildi. derliği devam etti. TUI’nin en yakın rakibi Point IQ Travel, MTS Incoming, Der Tou- ristik, Novum Touristik/Alltours da pazarın önde gelen grupları oldu. Pazarın yüzde 66,38’i ilk 10 grubun elinde 2013’de paket turlarla Türkiye’ye tu- rist getiren tur operatörleri içinde ilk 10 sırayı şu gruplar oluşturdu; Tantur /TUI, Diana/Thomas Cook, Pegas Touristik, Tez Tour, OTI Grup, Meeting Point- IQ Travel(MPI), Anex Tour, Corendon Tours- tik, MTS Incoming/ Der Touristik ve Novum Touristik /Alltours. Sıralamaya bakıldığında geçen yıllara göre çok de- ğişiklik olmaması dikkat çekti. İlk 10’a giren gruplar paket tur pazarında yüzde 66,38’ini elinde bulunduruyor. » 02’2014 ǀ turizm&yatırım ǀ 11 DOSYA ACENTELER Rusya spesyalistleri yakın takipte rında altıncı sırada olan GTI Grubu’nun Antalya’da Alman pazarını geçen yerini Meeting Point- IQ Travel(MPI) Rusya pazarı Türkiye’de büyümenin partnerliği aldı. sürükleyici gücü olmaya devam ediyor. Araştırma bulgularına göre Rusya’dan İngiltere, artışa geçti paket turla ziyaretçi getiren operatör- Türkiye’nin en önemli 3 pazarı arasın- ler içinde ilk 5 grup, Pegas Touristik, OTI da yer alan İngiltere pazarındaki yaşanan Grup, Tez Tour, Anex Tour ve Tantur tu- düşüş sona erdi. 2012’de yüzde 5’e yakın rizm/TUI Rusya olarak sıralandı. Rusya düşüş yaşayan pazar, 2013’te yüzde 2’nin pazarında ilk 5’e giren grupların da sıra- üzerinde yükseliş kaydetti. İngiltere’den laması değişmedi. paket tur pazarında en çok turist getiren 5 grup da Diana Travel/ Thomas Cook, Alman pazarında değişim Tantur Turizm/TUI, Sarpedon Travel, Mi- GTI’den kaynaklandı na Travel ve Meeting Point IQ Travel oldu. Türkiye’nin en büyük pazarı Alman- ya’da GTI Travel gibi önemli aktörün iflas Hollanda’da Corendon başı çekiyor ten firması 2013 içinde iflasını açıklamıştı. etmesi pazardaki sıralamayı değiştirdi.
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