2012 FISCAL YEAR ANNUAL REPORT WELCOME

Waterfront Partnership invites you to dive into our 2012 Annual Report. We’ve made a big “splash” this year and we are proud to share all of the many ways we’ve improved the Waterfront. Please take some time to review our 2012 accomplishments.

WATERFRONT 1 ABOUT THE WATERFRONT PARTNERSHIP OF

Waterfront Partnership is Baltimore Waterfront’s chief advocate, promoter and steward. We are dedicated to creating visitor experiences that are always enjoyable, often entertaining, frequently educational, and forever exceeding expectations.

ABOUT 2 KEEPING WATERFRONT GUESTS SAFE & INFORMED

Waterfront Partnership’s Hospitality and Safety your photo to the Waterfront Partnership photo Team creates a safe and friendly atmosphere gallery – a new website feature this year. for visitors along the Waterfront. The Waterfront Guides keep visitors, residents, employees, and Safety comes first. This year, the Safety Guides businesses safe and well informed. The Guides provided 2,088 safety escorts for visitors, area also enforce the Baltimore City Park Rules to employees, and residents to ensure they reached keep the area safe and orderly for all to enjoy. their destinations safely. They also served as a watchful eye by spending 3,635 hours patrolling This year, the Hospitality Guides provided the district with Guides on Segways. assistance for 65,687 guests seeking information on everything from walking directions to the best The Safety and Hospitality Team played a place to get steamed crabs. major role in this year’s Star-Spangled Sailabration. The Waterfront welcomed close “One, two, three, smile!” This year, our Guides to one million visitors from June 13-19, 2012. snapped 7,241 Waterfront photos for visitors from The Hospitality Guides assisted 9,450 people around the world. Looking to share your great from around the world and took 1,531 photos photo? Visit waterfrontpartnership.org to upload for visitors during Sailabration alone.

“The attitudes of the guides, clean team, and the police officers all contributed to a safe, secure environment. The appearance of Harbor East and the is well kept and up to date. It is one of my favorite places to visit in the city.” – Secret Shopper Testimonial 3 MAKING SURE THE WATERFRONT IS SPARKLING CLEAN

The Clean Team sweats the details daily to keep “The Harbor East promenade was very clean the Waterfront beautiful and trash-free. This year, and spacious. The Katyn Memorial fountain our Clean Team members collected 504,503 was beautiful.” – Secret Shopper Testimonial pounds of trash, dedicated 1,110 hours to power washing, and 1,197 hours to litter vacuuming. “The promenade was beautifully landscaped. The sidewalks and roadways were Our team did an amazing job keeping the immaculately clean. I saw no panhandlers Waterfront clean during Sailabration collecting or homeless people during my visit and the over 46,925 pounds of trash and dedicated 38.5 benches were all in good repair.” hours of power washing – Secret Shopper Testimonial

CLEAN 4 ENSURING THE WATERFRONT IS LUSH & COLORFUL

The Green Team strives to keep over 30 individual gardens, parks, and green spaces lining the Waterfront weed-free, green and colorful.

This year, the Green Team installed over 350 yards of mulch, planted 15 new trees from Harbor East to the Inner Harbor, transformed an unattractive area in Harbor East into a beautiful garden full of perennials, and planted 12,100 flowers over the course of the year. “The landscaped area at Harbor East was in pristine condition. Even the northern In addition to the beautiful landscaping, the Green side of the Harbor East territory was Team relocated 30 granite slabs from Fells Point to trash free. The Inner Harbor area was West Shore Park to provide unique seating areas free and clear of trash from the Aquarium and installed 13 new table, chair and umbrella sets to the Science Center. Plants and to add some much need shade at West Shore Park. grass were healthy, green and colorful.”

To prepare the Harbor for the Star-Spangled – Secret Shopper Testimonial Sailabration, the Green Team lined the Waterfront promenade with over 150, 15 star historic American flags.

GREEN 5 CREATING A HEALTHY HARBOR

After two years of work by University of Center for Environmental Science, Center for Watershed Protection and Biohabitats, in December 2011, we released the Healthy Harbor Plan to clean our Harbor water. The Plan details the actions that need to be taken by City and County governments, nonprofit organizations, businesses, private companies, and individuals in order to reach our goal of a swimmable and fishable Baltimore Harbor by 2020. Mayor Stephanie Rawlings-Blake was on hand, along with students from the Living Classrooms Waterfront Partnership immediately got to work Foundation who spoke about the importance of building momentum for creation of a Healthy cleaning our water and displayed school projects Harbor. Partnering with Blue Water Baltimore and that would help clean Baltimore’s water. The local elected officials we supported the successful plan release was accompanied by the launch of passage of House Bill 987, requiring Maryland’s nine a robust new website (HealthyHarborBaltimore. largest counties and Baltimore City to levy fees to org) and a ‘State of the Harbor’ baseline report fund projects that will clean up urban streams and establishing the current health of the Harbor. repair storm drain pipes. In April, with funding from the Abell Foundation and the help of volunteers from Living Classrooms and T. Rowe Price, we significantly expanded our Inner Harbor floating wetlands. The resulting 2,000 square feet of floating islands are the largest such installation in the State.

2020 6 CREATING A HEALTHY HARBOR Waterfront Partnership received great feedback from the families who attended Healthy Harbor Lab Days. During summer 2012 we provided a host of well attended free, family-friendly outdoor and “I loved looking at critters in-lab Healthy Harbor educational sessions in under a microscope and seeing partnership with Towson University’s SciTech Lab the really cool park!” and the University of Maryland. Also, our team of

Healthy Harbor Educators worked in our Healthy “Loved the combination of classroom Harbor tent at the water’s edge to show people all the marine life in the Baltimore Harbor. We and experiential learning” also hosted our first Healthy Harbor Lab Days, during which families became scientists for a day “Wonderful job by all! The positive attitude and learned about the Healthy Harbor initiative about fixing the Harbor is inspiring.” while conducting fun and unique water quality experiments at the Columbus Center. “It was very fun to learn about a place I see every day and learn about the life that lives in the Harbor.”

7 A SMARTER WAY TO GET THERE

With gas prices on the rise, more and more Our monthly Walk Your Way to Health grew by people are looking to use alternative transportation leaps and bounds this past year – with upwards of to and from the Harbor. “A smarter way to get 400 employees participating over the year. New this there” promotes alternative transportation and year, employees received a digital pedometer so helps educate Waterfront visitors, residents, and that they could track their steps on a daily basis. employees. Waterfront Partnership continued to support This past year, Waterfront Partnership hosted employers by meeting individually with each of two transportation fairs attended by over 500 the large Waterfront employers, hosting a Vanpool area employees. informational session, and creating and distributing “a smarter way to get there” folders for new hires We also partnered with Bike Baltimore for the in the Waterfront area. Annual Bike to Work Day by hosting a pit stop in Harbor East with an informational table full of bike maps, bike safety tips, and bicycle tune-ups by Joe’s Bike Shop.

8 ACTIVATING WATERFRONT PARKS

Waterfront Partnership is proud to have created a West Shore Park, the ‘great lawn’ at the Inner Harbor, new, 1 acre family oriented Park on Pier 5 where a has been bustling with new activity this past year. weed filled lot once stood. Working closely with the Flanigan Family and Family Waterfront Partnership added more family-friendly Alliance we have added a free, family friendly amenities at West Shore Park. Thirteen new sets attraction for local families and visitors to the Harbor. of tables and chairs with umbrellas were installed tripling the amount of seating and providing much On May 6th, hundreds of families joined the Mayor needed shade. Waterfront Partnership also relocated Rawlings-Blake, the Flanigan Family, Downtown 30 granite slabs, once part of the foundation for the Baltimore Family Alliance, and Waterfront Terminal Warehouse in Fells Point, to West Shore Partnership for the much anticipated ribbon cutting Park, which provide unique opportunities for climbing ceremony to officially open Pierce’s Park. or sitting.

Featuring original sculptures designed for the Park, The Walter Sondheim Fountain continues to attract a musical fence, living Willow Tunnel and native hundreds of families each week during the spring plants, since its opening, thousands of children and summer months. Children love running and have played inside the large horn sculpture, run splashing through the Fountain and it is a great way through the living willow tunnel, and composed their to beat the summer heat. We are proud to service own musical pieces on the musical fence. and clean the Fountain on weekends when the City is stretched with pool maintenance needs. Pierce’s Park has become a new favorite meeting place for local families, and has already proven to be a great new and very unique attraction on the Waterfront.

PARKS 9 ATTRACTING MORE LOCAL FAMILIES THROUGH INCREASED WATERFRONT PROGRAMMING

Providing free family fun at the Waterfront. “These programs were wonderful, thank you so much for all of your hard work and Waterfront Kids, a series of free, weekly kids coordination. I sincerely hope that you are classes sponsored by Waterfront Partnership and able to continue the programs throughout & the Gallery, kicked off on May 15th the fall and winter. They are fantastic for and ran through mid-August. The program included community-building with all of the young subject-specific classes such as fitness, dance, families that are now living downtown.” foreign language, arts and crafts, and much more. – Sara Dorman Over 450 families participated in the program – some attending every class. The program attracted “What an awesome opportunity children of all ages, from newborns to elementary students. Both parents and children were impressed this has been for the children! by the fabulous Waterfront Kids staff and classes! Thank you one and all!” – Diane Holmes

“We have had such a positive experience with the Waterfront Kids classes! Thank you so much.” – Jessica Griffith

KIDS 10 ATTRACTING MORE LOCAL FAMILIES THROUGH INCREASED WATERFRONT PROGRAMMING

Promoting health and wellness at the Waterfront.

Waterfront Wellness, a series of free fitness classes, kicked off on May 20th. The weekly series included 8:30 a.m. yoga, 9:30 a.m. boot camp, 10:30 a.m. barre and 11:30 a.m. Zumba classes. Over the past few months, over 3,500 participants gathered on Sunday mornings at West Shore Park, each with different fitness goals, to work hard while enjoying a beautiful Waterfront view. The classes, designed to accommodate all ages and levels, were taught by professionals in the wellness industry. Waterfront Wellness was a great success and we were thrilled “Thanks for organizing to promote wellness to both residents and visitors. Waterfront Wellness. It’s a great program, and has made my transition to the Baltimore City so nice!” – Sara Berman

WELLNESS 11 FIRST EVER COOPERATIVE MARKETING CAMPAIGN “IT’S A WATERFRONT LIFE”

For the first time all Waterfront stakeholders came Harbor for the impressive fireworks display. In together to launch a co-op holiday campaign, It’s addition to the crowd at the Inner Harbor, close to a Waterfront Life, broadly advertised and featuring 200,000 viewers in the region tuned in to watch many new as well as repeat popular annual free the live broadcast on WJZ-TV. and family-friendly events, discounted parking, dining and shopping specials. It’s a Waterfront The success of these events was possible thanks Life kicked off on Saturday, November 19th with to the participation and support of stakeholders Santa’s Arrival and the debut of the holiday light including along with Waterfront Partnership, show and ran through December 31st. Harborplace &The Gallery, The Cordish Companies, Harbor East, Maryland Science The annual Santa’s Arrival came via brand new Center, National Aquarium, Visit Baltimore, Greater community lantern parade with over 4,500 local Baltimore Committee and Constellation Energy. families following several sold out weekend lantern workshops; and the addition of Winter Wonderland at West Shore Park.

The Power Plant Holiday Light Show Spectacular, a new addition for the holiday season, projected a laser light show on the Power Plant building, which was choreographed to holiday music. With shows nightly November 19th through December 31st, it was a huge success, drawing crowds of up to 2,000 people the last few weekends of the month.

Baltimore’s New Year’s Eve Spectacular, sponsored by the Baltimore Sun, drew tens of thousands of residents and visitors to the Inner

SPECTAULAR 12 CREATING NEW FAMILY-FRIENDLY WATERFRONT EVENTS

This year was an exciting one for the Waterfront In February, hundreds of residents, employees, with the addition of several new events as well as visitors and even a few dogs participated in our signature Harbor Harvest event! the Waterfront Partnership’s first “Heart the Harbor” promotion. Several families enjoyed In October, over 8,000 people gathered at West the promotion so much they sought out all eight Shore Park for the Waterfront Partnership and hearts, located at the Rusty Scupper, Maryland Downtown Baltimore Family Alliance’s 4th Annual Science Center, Baltimore Visitor Center, Harbor Harvest. Families enjoyed all of the free, Harborplace Amphitheatre, National Aquarium, family-friendly activities including pony rides, an Power Plant, Harbor East, and Bond Street Wharf. IKEA urban pumpkin patch, hay maze, petting Participants submitted photos next to the hearts zoo, face painting, a live musical performance by and were entered to win over $1,500 worth of Milkshake, pie eating contests, pumpkin decorating, prizes from Waterfront attractions, hotels, shops arts and crafts, games, and delicious food. and restaurants! It was a great way to enjoy the Harbor, despite the chilly weather. In November, West Shore Park was transformed into a Winter Wonderland. Over 2,000 people In March, 700 hundred Irish eyes were smiling at enjoyed the festive live music, holiday crafts, the 1st Annual Shamrock Shindig, located on the games, gingerbread cookie decorating, lantern Phillips dock. Families grooved to Irish tunes, posed making, pony ‘reindeer’ rides, a strolling magician, with the friendly Leprechaun, made Shamrock food trucks and a beer and wine garden. crafts, and decorated cookies. Children received Following Winter Wonderland, families gathered shamrock necklaces, Irish top hats, and Irish flags to participate in the 1st Annual Holiday lantern to wave at the parade. The St. Paddy’s Day party parade with Santa and Mrs. Claus. continued as families lined up along Pratt Street to view the 57th Annual St. Patrick’s Day parade.

EVENTS 13 MORE WATERFRONT EVENTS

In May, over 1,000 people kicked off the summer season old-school style with the first free Family Field Day, co-hosted by Waterfront Partnership and (cool) Progeny. Families participated in relay races, potato sack races, parachute games, tug of war, bubble blowing, twister, rainbow bowling, egg and spoon races and more! Following the activities, families grooved to live music by Ellis Woodward, while enjoying their picnic lunches.

In July, Waterfront Partnership and (cool) Progeny teamed up again to host a free Kids Indie concert. The Summer Social Series at West Shore Park, Over 1,500 families spread out on the ‘great lawn’ which took place once a month on Friday evenings, at West Shore Park to enjoy live music performed May through August, was a huge success! Over, by Lunch Money, a South Carolina Kindie band. 10,000 people enjoyed the free, family-friendly Other activities included a Waterfront Kids play events which featured live music by the Kelly Bell area, face painting, arts and crafts, cookout fare, Band, the Crawdaddies, the Beach Bumz Band and beverages. The Walter Sondheim Fountain and Sons of Pirates, food trucks, beer, wine and was also a great way to beat the hot, summer day. signature cocktails. Children also enjoyed the Waterfront Kids play area, face painting, arts and crafts, and the Walter Sondheim Fountain! The series was sponsored by Wilkins Automotive.

EVENTS 14 REVENUE & SUPPORT

Special Benefits District Surcharge Baltimore City Contract 55% 13%

Grants 25% Corporate Partners & Other 2% Event Sponsors 3% Non Profit Property Owners 2%

EXPENSES Landscaping 15%

Maintenance Hospitality & Safety 14% 31% Healthy Harbor 18% Marketing 5% Transportation 2% Special Events 7% Administration 8%

FIGURES 15 BOARD OF DIRECTORS

Michael Hankin David Benn Joan Pratt Board Chair Waterfront Promenade Comptroller President and Committee Baltimore City Chief Executive Officer Cho Benn Holback + Brown Advisory Associates, Inc. John Racanelli President & CEO Michael Beatty James P. Bond National Aquarium Board Vice Chair President and President Chief Executive Officer Ed Rudzinski H&S Properties Living Classrooms Foundation Area General Manager Marriott Waterfront Hotel Christopher Schardt Wayne Christmann Board Vice Chair Vice President, Michael Smith Senior General Manager Director of Real Estate Vice President, General Growth Properties Legg Mason & Co., LLC Solar and Efficiency Constellation Zed Smith Susan Flanigan Board Vice Chair Resident Rochelle “Rikki” Spector Chief Financial Officer Councilwoman Cordish Company Al Foxx Baltimore City Council Director Van R. Reiner Department of Public Works Colin Talbert Board Secretary/Treasurer Assistant Deputy Mayor, President and Andrew Frank Economic & Neighborhood Dev. Chief Executive Officer Special Advisor to the President Maryland Science Center John Hopkins University Irene Van Sant Inner Harbor Coordinator Greg Bayor Donald C. Fry Baltimore Development Acting Director President & CEO Corporation Department of Recreation Greater Baltimore Committee and Parks Khalil Zaied Phil Lee Director Frederick H. Bealefeld, III Blue Water Baltimore Department of Transportation Police Commissioner Baltimore Police Department Dave Pittenger Laurie Schwartz Consultant President (not on the Board)

16 MANAGEMENT AUTHORITY BOARD

Michael Hankin Ken Conklin Carl “Bill” Struever Board Chair Managing Director Director of Master Planning President and Harbor Magic Hotels and Development Chief Executive Officer Cross Street Partners Brown Advisory Michael Durham The Sport Shop Colin Talbert Michael Beatty Assistant Deputy Mayor, Board Vice Chair Susan Flanigan Economic & Neighborhood President Resident Development H&S Properties Robin Harris Laurie Schwartz Christopher Schardt Managing Director President Board Vice Chair Morgan Stanley (not on the Board) Senior General Manager General Growth Properties Helen Holton Councilwoman Zed Smith Baltimore City Council Board Vice Chair Chief Financial Officer Tom Marshall Cordish Company Elm Street Development

Van R. Reiner Tim O’Donald Board Secretary/Treasurer Vice President of President and Property Management Chief Executive Officer Habor East Management Group Maryland Science Center Edward Prutzer James P. Bond General Manager President and Rusty Scupper Chief Executive Officer Living Classrooms Foundation John Racanelli President & CEO M. J. Brodie National Aquarium President Baltimore Development Ed Rudzinski Corporation Area General Manager Marriott Waterfront Hotel

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