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Innovation- a Tool for Sustainable Business Development Vol. 7 Special Issue 1 September, 2019 Impact Factor: 4.118 P-ISSN: 2320 – 4168 E-ISSN: 2582-0729 Conference on Innovation- A Tool for Sustainable Business Development 23th & 24th September, 2019 Special Issue Editors Dr.Nirmala Mohan Dr.T.Shirley Devakirubai Dr.N.Sornakumar Organized by DEPARTMENT OF COMMERCE (Shift – II) MADRAS CHRISTIAN COLLEGE (Autonomous) UGC – College with Potential for Excellence, Reaccredited with ‘A’ Grade by NAAC Tambaram, Chennai- 600 059 Email: [email protected] Contact No: 044 – 2279 1672 10th September 2019 CONTENT S.No. Title Page No. 1 The Impact of Digital Human Resource Management in Day to Day Practices of 01 Dr.Milton Devadayavun HRM 2 Customer Service (Using Bot’s) and Consumer Relations- A Tool for 05 A.Austin Xavier & Dr.BushanSudhakar Sustainable Business Development 3 An Insight into the Employee Stress Level Prevailing at 10 Dr.B.Ganesh & Mr.A.S.Aneesh SAIL-SCL Kerala Limited 4 A Study on Job Satisfaction Among Workers in Private Banks With Special 17 Dr.C.Jaganath Reference to Salem District Dr.Snehalkumar H Mistry 5 Women Entrepreneur Challenges and Opportunities: A Conceptual Study 23 6 Visual Banking, A Modern Techno Dynamismin Smart Phone Banking– A 28 Dr.M.Vidya & Mrs.P.Manimozhi Research on Innovative Banking Technologies in Chennai 7 Anemherical Study on the Middle Income Group (Strivers) of Chennai City as 49 to how they Mitigate their Risks by Joining Insurance Schemes from Private M.Mohan Kumar & P.Thiyagarajan Insurance Companies Dr.Geetha Swaminathan 8 The Small Business Ideas are Origin for Great Business Innovations 58 Rithika & Koonani Mohan Sameta 9 E-Commerce – A Tool for Sustainable Business Development 63 M.Priyanghaa 10 Perceived Risk in Online Shopping 68 11 The Emerging Role of Emotional Intelligence in the Workplace with Special 77 S.M.Majeetha Parveen & Dr.Nirmala Mohan Reference to IT/ITeS Sector in Chennai City V.R.Neeraja & Dr.Nirmala Mohan 12 A Study on E-Shopping Compulsive Buying Behaviour 83 P.Aishwarya 13 Digital Human Reseource Management – A Theoritical Study 90 14 Incorporating Green Supply Chain Management into an Incohate 95 G.Ramya Sri Eco-Industrial Developments: A Case Study Based on 2 Exemplars 15 Bank Customers’ Perspective on Deposits Mobilized Through Digital 100 K.Ramya & A.Ranjith Marketing P.R.Shivani 16 Social Media Marketing 105 Dr.T.Samson Joe Dhinakaran & P.Prince Hilton 17 A Study on Internet Marketing and Marketers’ Promotion in Tirunelveli 110 Mrs.M.Rekha & N.NandhiniPriya 18 Women Investors’ Perception Towards Investment in Mutual Funds 116 19 PSBs - A Nimble Goliath or Engine of Economic Growth? 123 M.Aravind Balaji & Dr.B.Anbazhagan (A Study with Reference to Public Sector Banks) 20 A Study on Consumer Buying Behaviour Towards Home Appliances in 128 Dr.T.Samson Joe Dhinakaran & P.Gomathi Tirunelveli District G.Aishwariya & M.Abisha 21 An Empiricial Study of Internet Marketing Based on Flipkart 131 22 Impact of Demonetization on Bank Deposits and Advances of Scheduled 136 B.P.Maya Babu Commercial Banks in India Ms.Reema R Varghese & Ms.T.Shobana 23 A Study on E – Wallets A Mode for Sustainable Development in Banking 145 24 A Study on the Problem Faced by the E-Consumers of Online Shopping in 150 R.Kalpana & Dr.R.Tamilmaran Chennai 25 A Study on Pradhan Mantri Jan Dhan Yojana and Its Role in Fostering 156 G.Kalaiarasan Financial Inclusion in India N.Indhuja, L.N.Shruthi & R.Swathy 26 A Study on Customers Awareness on E-Commerce through Social Media 161 Kumudini Rao, Abdul Matin & Bennet Devraj 27 Study on the Rise of Co-Working in India and its Impacts on Business 168 Benett Varghese Thomas, J.Juanita Anabel & Nia James 28 Beginning of a New Era: With AI-based CHATBOTS 173 Maria Sekhose & Johana Blessy 29 A Study on Digital Recruitment Strategies 177 N.Sudha 30 Customer Satisfaction towards Digital Banking in Chennai 182 31 Job Satisfaction of Faculty Members Working in Engineering Colleges in 190 T.Saranya & Dr.T.Samson Joe Dhinakaran Tirunelveli District S.Barath Raj & M.Swetha 32 Investors’ Awareness Towards Gold Monetization Scheme 194 E.Kaviya & P.Anupriya 33 Digital Marketing in the Indian Situation 199 R.Rajitha & Dr.B.Sivakumar 34 A Study on Neo Banking Trends in India 203 35 Constraints Faced by Small and Medium Enterprises in Raising Funds for 207 P.Srinidhi & B.KhaviPriya Financing Cornelius Devapriam & T.Prasanna Kumar 36 Consumer Preference on Internet Marketing -A Study 212 S.CharuPradha, V.Vinodhini & Joyna Angel 37 A Study on Consumer Behavior Using it Model (Engel-Kollat-Blackwell Model) 219 K.G.Raja Sabarish Babu & Dr.B.Anbazhagan 38 Autonomous EV’s in India- Future of Auto Sector 224 39 Green Marketing- The Next Big thing: The Impact of it in Consumer Behavior 228 C.Adithya, B.S.Emisha & G.Rajeshwari due to Variation in Prices SHANLAX s han lax International Journal of Commerce # S I N C E 1 9 9 0 The Impact of Digital Human Resource Management in Day to Day Practices of HRM OPEN ACCESS Dr.Milton Devadayavun Assistant Professor, Department of Public Administration Volume: 7 Madras Christian College (Autonomous) Tambaram, Chennai Special Issue: 1 Introduction Month: September The development of technology has improved individuals, organizations and the society. It continues to bring changes and impact Year: 2019 in the society many ways. The recent technological development insists that people and organizations adopt and accept that the digital P-ISSN: 2320-4168 innovations to get accommodated in this fast-changing world and environment. E-ISSN: 2582-0729 In order to create a modern organization, the ability to adopt continuous changes are required at all levels in an organization. Impact Factor: 4.118 However, the impact of digitalization at all levels in the organization is unavoidable in the recent context. The usage of digital equipment Citation: in organizations will replace the human works. This digitalization Devadayavun, Milton. will not only change the communication process between two “The Impact of Digital individuals or groups, but also will bring out new dimension how Human Resource the organization functions on themselves, which help to bring big Management in Day to changes in any personnel. Day Practices of HRM.” In recent years, most of the software companies have decided not Shanlax International to sell their products in physical package to the customers hence Journal of Commerce, introduced new method called online selling or cloud- based selling. vol. 7, no. S1, 2019, Hence this new idea helped their customers to buy their product pp. 1–4. through online instead of buying a physical package also they can choose the subscription as per their convenience and need not to DOI: worry about any physical damages of the product since it is a virtual https://doi.org/10.5281/ product. This digital based sales leads to the new way of working zenodo.3412435 style saving time and money; therefore it is a completely new role for Human Resources function. Need and Importance of Digital Human Resource Management The evolving role of HRM has shifted its management through automation, engagement, integration to “team centric productivity and work management” - Amit Banerjiee, Vice-Chancellor, SOA Deemed University. Human Resources Management professionals must adapt to the new technological advancement to cope with changing times. http://www.shanlaxjournals.in 1 Conference on Innovation- A Tool for Sustainable Business Development Concept of Digitalization According to the Human Resource Managers, it is an ongoing essential process for organizations that handles digitalization. The concept of digitalization impacts organization at all levels as it is perceived as a necessary change in our day to day life of HRM. The digitalization brings lot of behavioral changes in terms of communication, handling internal and external customers. Digitalization is not only a technology, but it also changes the behavior of anindividual. Hence the Human Resources Manager must understand the need and importance of digitalization and its impact across the globe. Digitalization of HRM is to improve the day to day activities of organizations and employees behavior. It helps to fulfill their mission and support the employees to understand how digitalization helps to reach the goals of an organization. The digitalization process`s main aim is to integrate people and process with equal importance. Hence, the digital tools usage must be used in HRM day-to-day practices to bring out the expected outcomes. The Knowledge of Digitalization The concept of “Digitalization” is a new learning for the HR managers to value experience when talent hunt takes place and brings out transformation and creates impact on HRM. Hence the HR manager must undergo training to improve their competencies and create a “digital awareness”. The values of digital skills are evident in order to be more competitive and to have a potential that offers to meet the need and goals of the Human Resource Managements’ through digital solution. Through digitalization we can manage with unknown people in remote locations. Essential of DHRM in Day Today Life The young generation are more “tech-savvy” and spend most of their time with internet and social media, thus there is change in their behavior, skill and personality when compare to the past generations. This technical knowledge helps the younger generations to complete their task in a fast way- saving time and energy. Having these technically sound young generations, the office must be equipped with digital devices in order to engage them in their job. These digital employees are multi-task oriented, technically qualified and like networking. The core function of Human Resource Management is planning a strategy to integrate all departments to create a digital workforce. Approach of Digital HRM for Execution The digitalization process is aligned with all the departmental activities to bring out the desired results in an organization.
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