Arbitron Radio Market Report Summary Data Set for Diary and PPM Reference Manual Rev

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Diary and PPM Radio Market Report Summary Data Set Reference Manual

Arbitron Radio Market Report Summary Data Set for Diary and PPM Reference Manual Rev. 1.8

Rev. 1.8 – 2/3/09 Diary and PPM Radio Market Report Summary Data Set Reference Manual

RMR Summary Data Set Reference Manual “Revision Notice”

Pages Rev. Description Affected Date 1.0 Original document (Combination of 6.6 and 1.6) All 4-30-07 1.0 Revised Network Affiliation – Appendix B 25 4-30-07 1.0 Expanded Report Period ID/Short/Long name 17-18 5-3-07 1.1 Sourcing PPM and Diary Data within a Market 11 6-20-07 1.1 Holiday Survey Code Changed to “23” from “43” 18 6-27-07 1.1 Format code addition – 98 for World Ethnic 26 6-27-07 1.2 New field in the Report Type – “9” 17 8-23-07 1.2 Remove Houston income/education verbiage 3, 24 9-4-07 1.2 Format code removal – 44 for Ethnic 26 9-4-07 1.3 Station Non-encoding Designations 20 10-5-07 1.3 Station Non-encoding flag Added to Attributes 31 10-5-07 1.3 Report Type Name Now “PPM and PPM/Diary 17 10-5-07 Combo Nationwide” 1.4 Added station information for PPM Digital 4, 32 12-4-07 Radio (DR) 1.4 Replaced Male and Female with Men and Women 14, 15 12-4-07 1.4 Clarification of Station Combo Type “4” 21 12-4-07 1.4 Addition of Listening Locations 24 12-4-07 1.4 Station/Combo ID – Updated for PPM DR 17, 21, 32 12-4-07 1.4 Station Band Description Updated for PPM DR 22 12-4-07 1.4 Appendix G Added – Digital Radio Band IDs 38 1-10-08 1.4 Flags & Footnotes for PPM/Diary Combo Data 11, 12 1-30-08 in Radio Nationwide 1.5 “Average Weekly” changed to “Average Daily” 21 3-14-08 1.5 PPM Listening Locations column in Daypart Table 28-30 3-14-08 1.51 Removed digital radio bands not currently utilized 38-39 4-22-08 1.6 Updates to Network Affiliation Codes and 26-27 7-15-08 Format Codes 1.7 Updated encoding flags for Nationwide with 11-12, 20-21, 31 11-18-08 new required footnotes Air Time Indicator – discontinued in SP 09 23 11-18-08 Future required in-tab footnote 12 11-18-08 1.71 Required in-tab footnote text provided 12 12-4-08 1.72 Added format 94 – Spanish Sports 26 12-10-08 1.8 Updated report period ID examples 19 2-3-09 1.8 Added PPM footnote required on reports 13 2-3-09

Rev. 1.8 – 2/3/09 Diary and PPM Radio Market Report Summary Data Set Reference Manual

Table of Contents

GENERAL DESCRIPTION OF SERVICE ...... 1

RMR SUMMARY DATA SET DESCRIPTION...... 3 AVERAGE QUARTER HOUR AND CUME LISTENING...... 3 ALL LISTENING ...... 3 AT WORK & IN CAR (AVAILABLE IN DIARY DATA ONLY)...... 3 IN HOME AND OUT OF HOME (PPM ONLY)...... 3 SOCIO-ECONOMIC DEMOGRAPHICS ...... 3 EXCLUSIVE CUME ...... 3 SIMULCASTING/TOTAL LINE REPORTING (TLR) ...... 4 HOME/OUTSIDE STATION ...... 4 RMR DATA CD-ROM DESCRIPTION...... 5 CD-ROM SPECIFICATIONS...... 5 RECORD SIZES ...... 5 RECORD VOLUME...... 5 AUDIENCE ESTIMATES RECORD DETAIL ...... 6 AUDIENCE ESTIMATES RECORD DETAIL ...... 7 CD REPLACEMENT POLICY ...... 7 CALCULATIONS...... 8 AUDIENCE ESTIMATE ROUNDING ...... 8 MEN 50-54 ...... 8 RATING & SHARE ...... 8 AUDIENCE COMPOSITION ...... 9 FLAGGING AND FOOTNOTING SCENARIOS ...... 10 STANDARD VERSUS NON-STANDARD DEMOGRAPHICS...... 10 STANDARD VERSUS NON-STANDARD DAYPARTS ...... 10 OTHER NON-STANDARD ESTIMATES...... 10 GENERAL INFORMATION CONCERNING FLAGGING AND FOOTNOTING...... 13 SOURCING ARBITRON ESTIMATES AND DATA ...... 13 COPYRIGHT STATEMENT ...... 13 AUDIENCE REPORTING GUIDELINES...... 14 STANDARD AND CONDENSED MARKET AGE/SEX AUDIENCE REPORTING GUIDELINES...... 14 SOCIO-ECONOMIC AUDIENCE REPORTING GUIDELINES ...... 15 RECORD DESCRIPTIONS...... 16

FIELD DESCRIPTIONS...... 17

APPENDIX A – AUDIENCE CHARACTERISTICS...... 24

APPENDIX B – NETWORK AFFILIATION CODES (UPDATED FALL 08)...... 25

APPENDIX C – FORMAT CODES (UPDATED FALL 08)...... 26

APPENDIX D – DAYPART TABLE...... 27

Rev. 1.8 – 2/3/09 Diary and PPM Radio Market Report Summary Data Set Reference Manual APPENDIX E – DATA SET FORMATS ...... 30

APPENDIX F – AUDIENCE CHARACTERISTIC CODES...... 33

APPENDIX G – DIGITAL RADIO BAND IDS AND DESCRIPTIONS...... 37

Rev. 1.8 – 2/3/09 Diary and PPM Radio Market Report Summary Data Set Reference Manual General Description of Service

This manual describes the Arbitron Radio Market Report (RMR) Summary Data, for markets where we implement both our Diary and PPM methodology.

Diary Arbitron currently surveys persons 12 years of age and older and publishes audience estimates in Radio Market Reports. These estimates are designed to represent typical radio listening for a market within a particular reporting period.

Average Quarter-Hour (AQH) Persons and Cume Persons are provided for 18 non-qualitative age/sex demographic categories for 40 Cume and 88 AQH dayparts and 13 qualitative age/sex categories for 16 Cume and 16 AQH dayparts. Additionally, AQH persons estimates are provided for five dayparts for In-Car and At-Work listening, and Exclusive Cume estimates are provided for five dayparts.

Weighted population estimates and total in-tab are included for the 18 non-qualitative age/sex demographics and 130 qualitative age/sex demographics/responses.

PPM Arbitron currently surveys radio listeners 6 years of age and older and publishes audience estimates in Radio Market Reports. These estimates are designed to represent typical radio listening for a market within a particular reporting period.

Average Quarter-Hour (AQH) Persons and Cume Persons are provided for 20 non-qualitative age/sex demographic categories for 40 Cume and 88 AQH dayparts and 13 qualitative age/sex categories for 16 Cume and 16 AQH dayparts. Additionally, AQH persons estimates are provided for five dayparts for In Home and Out of Home listening, and Exclusive Cume estimates are provided for five dayparts.

Weighted population estimates and total in-tab are included for the 20 non-qualitative age/sex demographics and 156 qualitative age/sex demographics/responses.

Radio markets represent listening information in three geographic areas:

• Metro Survey Area (Metro) – Metro definitions generally correspond to the federal government’s Office of Management and Budget’s Metropolitan Statistical Areas, Primary Metropolitan Statistical Areas or Consolidated Metropolitan Statistical Areas. These areas are subject to exceptions dictated by historical industry usage or other marketing considerations as determined by Arbitron. Metro applies to both Diary and PPM.

• Designated Market Area (DMA) – Nielsen’s geographic market design that defines each television market exclusive of others based on measurable viewing patterns. Every county or sampling unit in the United States is assigned exclusively to one DMA. DMA applies only to Diary markets and the Houston PPM market.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual

• Total Survey Area (TSA) – A geographic area that includes the Metro Survey Area and may include additional counties. TSA applies to Diary service only.

Arbitron Radio Audience Estimates for the above listed reporting areas are published on the Summary Data Set CD according to the following schedule:

Metro: Metro listening estimates are released for all surveys based on market/survey frequency. (Continuous Measurement market estimates for Diary are released four times per year; remaining markets are released only for the Spring and Fall surveys. PPM Data is released 13 times per year, monthly plus Holiday.)

TSA: TSA listening estimates are published for all markets for the Spring and Fall surveys only.

DMA: DMA listening estimates are published for the top 50 DMA’s for the Spring and Fall surveys only. Listening estimates for the remaining DMA’s are published through Arbitron’s Nationwide, a separately licensed service.

Standard and Condensed (Diary only) Market Reports

Arbitron offers two tiers of syndicated measurement service. The tiers are called Standard and Condensed. Each tier has specific rules for reporting demographics and dayparts. These rules are described in this manual in the section entitled Audience Reporting Guidelines.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual RMR Summary Data Set Description

Average Quarter Hour and Cume Listening Arbitron RMR Summary data is divided into two broad categories of data: Average Quarter-Hour (AQH) Listening estimates and Cume Listening estimates.

Average Quarter-Hour Listening is the average of the reported listening for the total number of quarter-hours the station was on the air during a reported time period (for example, Monday through Friday 6:00 AM to 10:00 AM).

Cume listening is an estimate of the number of different persons who listened to a station for at least five minutes within a daypart. Cume estimates are also referred to as “cumulative,” “unduplicated,” or “reach” estimates.

Details on reporting of listening estimates is provided in the following sections.

All Listening All listening (includes all locations and Socio-economic responses) to individual stations and for the market is reported for 18 discrete age/sex cells for Diary (20 for PPM) for 88 dayparts or time periods for AQH audience estimates, and 40 dayparts or time periods for Cume audience estimates. See Appendix D for the complete list of dayparts.

At Work & In Car (Available in Diary Data Only) Average quarter hour listening estimates are reported for in-car and at-work locations. This is average quarter-hour listening by persons indicating that such listening was done either “At Work” or “In Car”. These categories are reported individually for 5 dayparts. These dayparts are identified in Appendix D in the column “Diary Only: At Work/In Car AQH”

In Home and Out of Home (PPM Only) Average quarter hour listening estimates are reported for in home and out of home locations. This is average quarter-hour listening by persons indicating that such listening was done either “In Home” or “Out of Home”. These categories are reported individually for 5 dayparts. These dayparts are identified in Appendix D in the column “PPM Only: In Home and Out of Home”

Socio-Economic Demographics Listening estimates are reported for 13 individual socio-economic categories based on responses from the Arbitron survey participants. These categories are reported for 16 dayparts for both AQH and Cume audience estimates. These dayparts are identified in Appendix D in the column “SocEcon AQH and Cume”.

Exclusive Cume Estimates are provided of the number of persons who listened exclusively to a single radio station within a reported daypart. Exclusive Cume estimates are provided for 5 dayparts. These dayparts are identified in Appendix D in the column “Exc. Cume”.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual

Simulcasting/Total Line Reporting (TLR) Simulcasting is the broadcasting of the same program at the same time by two or more stations.

Effective Winter 2006 Diary survey (July 2006 Survey for PPM), the reporting of individual station estimates in addition to total lines for simulcast partners will be discontinued. Instead, if requested by the broadcast client, the total lines will be reported under the call letters of the primary station.

If two or more stations indicate they are 100% simulcast for all of the time the stations are on the air, (based on information provided to Arbitron by radio stations via the Station Information Package), and provided other criteria stated in the Arbitron Description of Methodology are met, Arbitron will tabulate and report a total line in the Summary Data Set. These total line estimates will be reported under the primary station (as selected by the customer) -- no other station estimates will be reported.

Home/Outside Station Stations printed in the Radio Market Reports are classified as either “home” stations or “outside” stations. “Home” stations are defined as those stations licensed to a city located within the Metro Survey Area of the market or which identify with a city located within the Metro Survey Area of the market. All other stations are considered “outside” stations. For DMA markets, outside stations are further reclassified into (a) “outside the Metro Survey Area but home to the DMA,” and (b) “outside the Metro Survey Area and the DMA.” This distinction is the same in the printed report and in the Radio Market Report Summary data set.

Note: Only stations meeting Minimum Reporting Standards are “Qualified” for inclusion in the market report and in the summary data set. Details on Minimum Reporting Standards and/or Home/Outside classification are provided in the publication entitled “Description of Methodology” which is available to all subscribers of Arbitron’s syndicated radio service.

Digital Radio PPM reporting of Digital Radio beginning with July 2008 data o Includes HD subchannels, and internet stream simulcast. o Does NOT include satellite, HD1 (which is rolled up with terrestrial simulcast) or Internet Only stations until specified. Digital Radio will be included in the SDS in July 2008, but there will be a “without individual DA channels” version for one year to allow processors to get ready. Market totals will include DA listening in both versions, so market totals will match. There is no date set for the inclusion of individual Digital Radio stations in the Diary SDS (digital radio is already included in Market totals; station level information is viewable to customers that come in to review diaries).

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Diary and PPM Radio Market Report Summary Data Set Reference Manual RMR Data CD-ROM Description

CD-ROM Specifications

Storage capacity: 650 Megabytes Drive standard: ISO Compatible

Record Sizes

Record lengths are as follows:

Record Type Length Copyright Record 145 Audience Characteristic Record 85 In-tab Record 25 Population Record 25 Station Combo Record 85 Station Within Combo Record 30 Network Affiliation Record 25 Daypart Record 40 Audience Estimate Record 42

Record Volume

Record volume is variable depending on the number of: • Markets • Stations per market

Because record volume is variable, an exact record count cannot be determined. However, some indication of record volume can be derived.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual

An average size market could have the following number of records for one geographic area:

Diary:

Total Records Record Type 1 Copyright Record 174 Audience Characteristics (18 Age/Sex, 156 Qualitative) 174 In-tab Records 174 Population Records 35 Station Records (30 Stations + 4 Simul. Grps., 1 Total line) 8 Station Within Combo Records (Approx. 4 Simulcast groups) 60 Network Affiliation Records (Approx. 2 per individual station) 103 Daypart Records 264,810 Audience Estimate Records (35 stations x 7566 records per station - see Audience Estimate Record Detail table below) 265,539 Total Records

Audience Estimates Record Detail

Estimate: Dayparts X Age/Sex Cells X Socio-Economic Cells = Records AQH All 88 18 N/A 1584 Cume All 40 18 N/A 720 At-Work AQH 5 18 N/A 90 In-Car AQH 5 18 N/A 90 Exc. Cume 5 18 N/A 90 S/Econ. AQH 16 12 13 2496 S/Econ. Cume 16 12 13 2496 Total Records Per Station: 7566

PPM:

Total Records Record Type 1 Copyright Record 176 Audience Characteristics (20 Age/Sex, 156 Qualitative) 176 In-tab Records 176 Population Records 35 Station Records 60 Network Affiliation Records (Approx. 2 per individual station) 103 Daypart Records 267,820 Audience Estimate Records (35 stations x 7652 records per station - see Audience Estimate Record Detail table below) 268,547 Total Records

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Diary and PPM Radio Market Report Summary Data Set Reference Manual

Audience Estimates Record Detail

Estimate: Dayparts X Age/Sex Cells X Socio-Economic Cells = Records AQH All 88 20 N/A 1760 Cume All 40 20 N/A 800 In Home AQH 5 20 N/A 100 Out of Home AQH 5 20 N/A 100 Exc. Cume 5 20 N/A 100 S/Econ. AQH 16 12 13 2496 S/Econ. Cume 16 12 13 2496 Total Records Per Station: 7852

CD Replacement Policy

If an unreadable CD is received, please call Arbitron for a replacement. All unreadable CD’s must be suitably packaged and returned to Arbitron within 10 days of receipt of the replacement. If the returned CD proves error-free or not returned at all, you may be subject to a per CD replacement fee. CD charges will also apply on any replacement market request received 10 days after the original survey shipping date.

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Calculations

Audience Estimate Rounding

All listening estimates are carried on the Summary Data Set CD in an unrounded form (i.e. in units). Under no circumstance is anyone permitted to publish, in any way, unrounded numbers.

* If you are publishing an estimate for a discrete cell (example: Men 25-34), for an Arbitron published daypart, you must round the estimate to the nearest hundred.

* If you publish an estimate for a broad target demographic (example: persons 25-54) for an Arbitron published daypart, you must sum the unrounded estimate for each of the component cells and round the result to the nearest hundred at the target demographic level.

An example of estimate rounding follows.

Target Demo Men 25-54

Age/Sex Demo Unrounded Discrete Cell Rounded

Men 25-34 49 0 Men 35-44 138 100 Men 45-49 143 100 Men 50-54 148 100 Men 25-54 478 (500) 300

Men 25-54 should be reported as end result single rounded 500 not the sum of discrete cell rounded 300. Bold numbers indicate the points of rounding. Standard rounding algorithms should be used. An estimate of 1149 gets rounded to 11(00), an estimate of 1150 gets rounded to 12(00). If your reporting system doesn’t employ the rounding process identified above, we will require the following disclaimer appear prominently on all programs and reports:

THIS AUDIENCE ESTIMATE IS DERIVED BY (processor name) BASED ON ARBITRON’S COPYRIGHTED AND PROPRIETARY AUDIENCE ESTIMATES. IT IS NOT AN ESTIMATE PRODUCED BY ARBITRON.

This disclaimer will also be required if your system develops derived custom demographics and dayparts.

Rating & Share

AQH Rating, Cume Rating, and AQH Share should be calculated from the rounded AQH, Cume, market total and population estimates. For example, AQH and Cume Persons in hundreds estimate (e.g. 129 round to 1(00) and the Rating and Share should be based on the 1(00) not 129).

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Rating and Share should be rounded to one decimal. Share and Rating examples

315(00) / 3251(00) = .096893 should read 9.7 9(00) / 546(00) = .0164835 should read 1.6

ALL ROUNDING SHOULD ROUND:

.4999 AND BELOW ROUNDS DOWN .5 AND ABOVE ROUNDS UP

Audience Composition

Audience Composition should be calculated from the target demo/daypart AQH & Cume prior to rounding. Example:

Men 25-34 Men 35-44 Women 25-34 Women 35-44 23642 24312 53782 34642

To arrive at an audience composition of Persons 25-44, the unrounded numbers should be summed and divided by the total. An example would be,

Men 25-34 - 23642/136378 = 0.173 x 100 = 17.3

The rounded audience compositions (in hundreds) and percentages should look like this:

Persons 25-44 Men 25-34 Men 35-44 Women 25-34 Women 35-44 1364 236 243 538 346 17.3 17.8 39.5 25.4

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Flagging and Footnoting Scenarios

Standard versus Non-Standard Demographics

Those demographics which begin with a starting age supplied demographic and end with an ending age supplied demographic are considered to be “standard”. For example, Men 18-34, Women 18-44, and Persons 18-49 are all considered “standard” because they begin with a starting age supplied demographic and end with an ending age supplied demographic and consequently are a summation of age cell estimates supplied on the Summary Data Set CD.

“Non-Standard” demographics are any that begin or end with ages other than those of the age cell estimates supplied on the Summary Data Set CD. For example, Men 30-40, Women 26-34 and Persons 45-60 would all be considered non-standard because they start and/or end with ages other than those that are a part of the age cell estimates on the Summary Data Set CD. If “non standard” demo estimates are developed and reported by Third Party processor software, these estimates must be clearly flagged, and footnoted with the following disclaimer:

THIS AUDIENCE ESTIMATE IS DERIVED BY (PROCESSOR NAME) BASED ON ARBITRON’S COPYRIGHTED AND PROPRIETARY AUDIENCE ESTIMATES. IT IS NOT AN ESTIMATE PRODUCED BY ARBITRON.

Under no circumstances should audience estimates be reported for either the 18-20 or 21-24 age cells.

Standard versus Non-Standard Dayparts

Daypart flag/footnoting methodology differs depending on whether you are employing Cume Persons or Average-Quarter-Hour Persons. Using AQH Persons hour-by-hour to build dayparts is permitted and will not require flag/footnoting. The exception to this policy is CD provided standard dayparts like Mon-Fri 6A-10A, etc. You must, however, stay within the Monday-Friday and Saturday, Sunday parameters. This means for example, that a Monday-Wednesday daypart or a Thursday-Saturday daypart must be flag/footnoted.

Arbitron’s methodology does not permit the addition of cume persons dayparts. Any deviations or permutation dayparts are considered “modeled” or “derived” and must be flagged and footnoted using the text supplied previously in this “Flagging and Footnoting…” section of the Summary Data Set users manual. Cume dayparts, as well as AQH, must be reported in hour multiples; quarter-hour or half-hour breaks are not permitted.

Other Non-Standard Estimates

Development of composition percentages for characteristics other than those provided on the Summary Data Set CD, listening estimates for geographies, time periods or stations other than those reported on the Summary Data Set CD are all examples of other non-standard estimates that require flagging in reports generated by third party processor software.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Sourcing PPM and Diary Data within a Market

When PPM and Diary data are available in the same market, third party processors are required to notate PPM and Diary data in any circumstance where the data can be trended. There are two acceptable ways in which this can be done:

1) The data source is included in the survey name (preferred).

Example: February 2007 Diary; March 2007 PPM

2) Each page where data can be trended be footnoted indicating that the trend could include both Diary and PPM and when the conversion from Diary to PPM was made.

Example: Houston converted from Diary to PPM effective April 2007 survey.

NOTE: Under no circumstances are Diary and PPM data to be combined to form a multi-survey average.

PPM/Diary Combination Data in Radio Nationwide

Beginning with the Fall 2007 survey, Radio Nationwide will include audience estimates for DMAs measured by a combination of PPM and diaries, as well as those from DMAs measured only by diaries. This data will be combined during Nationwide production and incorporated into the Nationwide summary data set. The combined PPM and diary data will be pretabulated at the DMA level by Arbitron. Third party providers and Nationwide customers will not have to combine the PPM and diary data themselves.

In some cases, stations that are eligible for PPM encoding have chosen not to do so. These stations can be home to the PPM metro or “spill-in” stations from adjacent counties or markets. These stations’ estimates are based on Diary-measured areas only.

Third party Nationwide reports that contain estimates for a combination of encoded and non-encoded stations and/or combo geographies must be clearly flagged and footnoted.

• Any report that includes PPM/Diary Combo data should be flagged. • Any report that includes PPM/Diary Combo geographies should flag individual non-encoded stations reported within the Combo geographies.

A. For reports that display station-level audiences, non-encoding stations in PPM or Combo areas should be flagged and footnoted.

For an encoding flag value of “0” footnote should read: “Station is not encoded. Audience estimates for non-encoded stations reflect listening in diary-measured areas only.”

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Diary and PPM Radio Market Report Summary Data Set Reference Manual For an encoding flag value of “3” or “4” footnote should read: “Digital radio reflects listening in PPM-measured areas only”.

Non-encoded stations in diary-measured DMAs do not have to be flagged or footnoted.

B. For reports that do not display station-level audiences, but do include both PPM- and diary- measured areas should carry a flag and a footnote.

“This report is based on areas measured by both PPM and diary methodologies. Audience estimates for non-encoded stations reflect listening in diary-measured areas only.”

C. For reports that display individual DMA names and audience estimates, DMAs that are measured by a combination of PPM and diary methodologies should be flagged and footnoted:

“This report is based on areas measured by both PPM and diary methodologies. Audience estimates for non-encoded stations reflect listening in diary-measured areas only. Audience estimates for digital radio reflect listening in PPM-measured areas only.”

Note: The San Diego DMA will be PPM-only. It will not be a “combo” DMA. The Houston DMA is PPM only. It will convert to “combo” methodology at a yet to be determined future date.

Multibook Averaging with Small Markets (Diary Only)

Since the data for Small Markets (Report Type 6) encompasses two surveys, Arbitron recommends disallowing a user to create survey averages with Small Markets. As an alternative, we suggest that software providers add a footnote to all reports to caution against using multi-book averages (since the results will be an average of an average).

In-Tab in Estimates

Processors wanting to attain/maintain MRC accreditation are required to add the following footnote related to PPM’s multiple in-tabs on printed and exported reports containing PPM measurement.

“In-tabs displayed in Summary Data may not reflect all estimates which are reported. Arbitron’s Summary data reports Average Daily In-tab for geographies which include PPM-measured areas. The Average Daily In-tab is the basis for Average Quarter-Hour Estimates. The Average Weekly In-tab, which is not included in PPM Summary Data, is the basis for Weekly Cume estimates. Users can find both Average Daily and Average Weekly In-tab in the PPM Respondent Data.”

This footnote does not apply to Diary-only markets.

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PPM Data Disclosure

All output produced by Third Party Processors or by customers of Third Party Processors using software provided by the processor based upon Arbitron audience estimates must state that:

“The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of the demographic or radio market.”

This statement should appear in 14 font bold typeface on PPM reports.

General Information concerning flagging and footnoting

The Flag may be placed at the next report header information in instances where an entire report is based on a non-standard daypart, demographic, geography or time period. If the report combines standard and non-standard estimates, the report should be appropriately labeled with only the non- standard estimates being flagged.

It is difficult to cover every possible aspect of possible policy deviations. Please contact Arbitron Inc. for resolutions on any and all issues relating to the flag/footnoting function.

Sourcing Arbitron Estimates and Data

All output produced by Third Party Processors or by customers of Third Party Processors using software provided by the processor based upon Arbitron audience estimates must state that the estimates and data used therein are copyrighted by and proprietary to Arbitron Inc and are subject to all limitations and qualifications disclosed in the Arbitron Reports. All output must also indicate the particular Arbitron Market and Survey Period from which estimates and data were obtained.

Diary Example: The copyright year is the year in which the particular Radio Market Report was published by Arbitron. For example, the Fall 2007 Atlanta Radio Market Report is published in January of 2008, so the notice for that survey must read “Copyright 2008 Arbitron Inc. Atlanta Fall 2007”.

PPM Example: The copyright year is the year in which the particular PPM Radio Market Report was published by Arbitron. For example, the Houston December 2007 PPM Radio Market Report

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If your report or program contains a derived estimate requiring, by contract, the Arbitron disclaimer, the Arbitron copyright statement is not required separately.

Audience Reporting Guidelines

Standard and Condensed Market Age/Sex Audience Reporting Guidelines

• For Standard Markets (Standard/Condensed indicator = S in the Arbitron Copyright Record), all age cells with the exception of 18-20 and 21-24 may be reported as discrete demographics (male, female or persons), or in combination with other contiguous age/sex cells to create broader target demographic groupings. The 18-20 and 21-24 age cells may not be reported individually. The 18-20 cell must always be used in combination with the 21-24 age cell. The 21-24 cell may be used in combination with the 18-20 cell to form the 18-24 demo, or it may be used in combination with older demos to create broad target demo groupings (21-34, 21-44, 21-49, 21-54, 21-64, and 21+).

Male and Female 6-11 (PPM only), 12-17, 18-24*, 25-34, 35-44, 45-49, 50-54, 55-64, 65+ * the 18-24 age cell is broken into 18-20 and 21-24 on the Summary Data Set and must be re-combined to create the 18-24 age cell.

• For Condensed Market (Standard/Condensed indicator = C in the Arbitron Copyright Record), the following age cells may be reported:

Male, Female or Persons 6-11 (PPM only),12-34, 12-44, 12-49, 12-54, 12-64, 12+ Male, Female or Persons 18-34, 18-44, 18-49, 18-54, 18-64, 18+ Male, Female or Persons 21-44, 21-49, 21-54, 21-64, 21+ Male, Female or Persons 25-44, 25-49, 25-54, 25-64, 25+ Male, Female or Persons 35-54, 35-64, 35+ Male, Female or Persons 45-64, 45+ Male, Female or Persons 50+ Male, Female or Persons 55+

More discrete groupings may be reported provided the combined in-tab for the final reported demographic is 30 diaries or greater (in-tab values are provided for each audience cell in the In-tab Record “G” of the Summary Data Set). If the combined sample for multiple surveys exceeds 30 diaries, the age cell may be reported as a multi-book average.

Example: Men 18-24 may be reported for a single survey if there are 30 or more diaries.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual If processing system is not programmed to complete an in-tab check on age/sex demos prior to producing report, reports based on demographic combinations not listed above for Condensed markets must be prominently flagged, and contain the following footnote:

“Warning: Estimates may be unstable due to low sample size.”

Socio-Economic Audience Reporting Guidelines

Socio-economic category reporting rules are different between Standard Markets and Condensed Markets. Socioeconomic categories include those for Education, Income, Presence of Children or Household Size (see page 24 for subcategories within each). Following are the details by market report type:

• Standard Markets (Standard/Condensed indicator = S in the Arbitron Copyright Record) -

1) Any discrete socioeconomic category may be reported for these demographics:

Persons 18+, Persons 18-49, Persons 18-54, Persons 18-64, Persons 25+, Persons 25-54, Persons 25-64, Persons 35+, Persons 35-64, Men 18+, Women 18+.

2) Additionally, one response for Presence of Children or any two or more response categories for a single socioeconomic question (for example HH size 1 and HH size 2) may be combined and reported for these age/sex groupings:

Persons 18-34 Persons 25-49 Persons 35-54 Men, Women or Persons 18-49, 18-54, 18-64 Men, Women or Persons 25-54, 25-64, 25+ Men, Women or Persons 35-64, 35+

• Condensed Markets (Standard/Condensed indicator = C in the Arbitron Copyright Record)–

Diary Only: 1) Any discrete socioeconomic category may be reported for these demographics:

Persons 18+, Persons 25+, Persons 35+:

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Diary and PPM Radio Market Report Summary Data Set Reference Manual 2) Additionally, one response for Presence of Children or any two or more response categories for a single socioeconomic question (for example HH size 1 and HH size 2) may be combined and reported for these age/sex groupings:

Persons 18-49, Persons 25-54, Persons 35-64, Men, Women, or Persons 18+

PPM is not reporting any condensed market data at this time.

• For condensed markets, more discrete groupings may be reported provided the combined in-tab for the final reported demographic is 30 diaries or greater (in-tab values are provided for each audience cell in the In-tab Record “G” of the Summary Data Set). If the combined sample for multiple surveys exceeds 30 diaries, the age cell may be reported as a multi-book average.

Record Descriptions

Arbitron Copyright Record (Record ID is “A”)

The Arbitron copyright: Copyright 20XX Arbitron Inc.

This record defines the Arbitron Copyright for a report type, report period, and market. The copyright year is the year in which the Arbitron survey is published. This will be the first record in the file for each market.

Audience Characteristic Record (Record ID is “D”) This record defines each audience characteristic by age/sex demographic and qualitative characteristic. One record will appear for each report type and audience characteristic. See Appendix A for a complete list of Audience Characteristics.

In-tab Record (Record ID is “G”) This record defines the total in-tab diaries. One record will appear for each report type, report period, market code, geo indicator and audience characteristic.

Population Record (Record ID is “H”) This record defines the weighted population estimates. Weighted populations estimates are in the hundreds (00) and are to be used for all ratings calculations. One record will appear for each report type, report period, market code, geo indicator and audience characteristic.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Station/Combo Record (Record ID is “J”)

This record defines each station, simulcast and network. Detailed station information is provided for individual stations and simulcast totals such as call letters, band, call letter change indicator, frequency, format, station activity, home/outside, and station sequence. Network stations will contain network name. One record will appear for each report type, report period, market code, geography, station combo type, and station combo ID. Starting in July 2008, Station Combo Record will include designations for PPM Digital Radio stations. See appendix C for a complete list of Format Codes and Appendix G for Digital Radio Band IDs and Descriptions.

Station Within Combo Record (Record ID is “M”) (Diary Only) This record defines stations that are included in a simulcast group or a network group. One record will appear for each report type, report period, market code, geography, station combo type, station combo ID and station within combo.

Network Affiliation Record (Record ID is “P”) This record defines each individual station within a network. One record will appear for each network type id, network affiliation id and station combo id. See Appendix B for a complete list of Network Affiliation Codes.

Daypart Record (Record ID is “S”) This record defines each daypart by daypart id, name and number of quarter-hours in the daypart. See Appendix D and E for a complete list of Dayparts.

Audience Estimate Record (Record ID is “V”) This record defines each unique audience estimate. One record will appear for each report type, report period, market code, geography, estimate type, daypart, listening location, audience characteristic, station combo type, and station combo ID. For each daypart there will be one Market Total Record (often referred to as PUR). The station combo ID 999999 and station call letters “TOTA” for Diary and “PUMM” for PPM will identify the Metro, TSA and DMA total records. The data in the “999999” records will be the total of all radio listening in the daypart and market.

Field Descriptions

Example codes are provided in this document and are subject to change.

Record ID Identifies each record type in position 1. Each record contains an alpha character for sorting purposes. (See Record Descriptions)

Report Type Identifies the report type.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Diary: 1 = Radio Market Report 2 = Ethnic Black 3 = Ethnic Hispanic 4 = Nationwide (Diary) 6 = Small Markets PPM: 5 = PPM (Standard) 7 = PPM Ethnic Black 8 = PPM Ethnic Hispanic 9 = PPM and PPM/Diary Combo Nationwide

Arbitron Market Code A unique three-digit market code.

Report Period ID/Short Name/Long Name The Report Period ID is a unique identifier for a reporting period which is carried throughout most of the record types. The Short Name includes a survey code and year. The Long Name is a more descriptive survey name which contains season(s), month(s), year and where applicable, if the market type is ethnic.

PPM: Report period ID Short Name Long Name 32390 012009 January 2009 32395 022009 February 2009 32400 032009 March 2009 32405 042009 April 2009 32410 052009 May 2009 32415 062009 June 2009 32420 072009 July 2009 32425 082009 August 2009 32430 092009 September 2009 32435 102009 October 2009 32440 112009 November 2009 32445 122009 December 2009 32450 232009 Holiday 2009

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Diary: Report period ID Short Name Long Name 30281 132009 Winter 2009 Survey 30652 142009 Spring 2009 Survey 30655 152009 Summer 2009 Survey 32201 162009 Fall 2009 Survey 31026 172009 Winter/Spring 2009 Ethnic Survey 31094 182008 Fall/Winter/Spring 2008 Ethnic Survey 32604 192008 Summer/Fall 2008 Ethnic Survey 30825 212009 Spring 2009/Fall 2008 Survey 32204 222009 Fall/Spring 2009 Survey

Report Period Start/End Dates Defines the report period survey start and end dates in DD-MMM-YYYY format.

Start Date End Date 01-Oct-2006 31-Dec-2006

Note: Diary survey periods are three months and PPM survey periods are one month.

Arbitron Market Name This field contains the Arbitron market name.

Standard/Condensed Indicator This field defines the market type.

S = Standard C = Condensed

Audience Characteristic ID/Name Defines each audience characteristic (age/sex demo’s and/or qualitative categories). See Appendix A for a complete list of Audience Characteristics.

ID Name 254 = Men 18-20 519 = Men 65+, HH Size of 4+

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Age/Sex Demo Code A unique 10 character code which defines each age/sex demo.

Code M18-20

Qualitative Code A unique 10 character code which defines each qualitative response. This field will be blank for non- qualitative audience characteristics.

Code CHILDREN Presence of Children – Yes HH SIZE 3 Household Size 3 Persons

Geo Indicator Geography indicator is also known as market segment type.

1 = Metro (Ethnic SDS files are Metro only) 2 = TSA 3 = DMA

In-tab Value Diary: This field contains the total in-tab diaries. PPM: This field contains the number of Average Daily In-tab Panelists.

Weighted Population This field contains the weighted population estimate.

Station Combo Type Defines a type of station combo.

Type 1 = Individual Station Diary-Specific: 2 = Simulcast Group 3 = Network Group 4 = X-Codes (Nationwide Only) or Non-commercial Stations (Diary only) 8 = Market Total Listening (TOTA) PPM-Specific: 9 = Persons Using Measured Media (PUMM)

Station Combo ID This ID is the unique station ID for an individual station, a network group or simulcast group.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Station Combo Name This field contains a name for stations, simulcast groups and network groups. This field will be populated for all rows. For radio stations, the field will contain FCC assigned call letters. For PPM Digital Radio stations, the field will contain call letters and additional information beginning in July 2008.

Station Encoding This designation only applies to PPM/Diary Combo nationwide. The code indicates encoding status for stations that are reported in diary but may or may not be encoded for PPM. Station encoding flag will be in position 73 of the Station Combo Record (record "J"). The values are:

Flag Value Definition 0 Not Encoded, only measured in Diary portion of combo (only applicable to AM/FM stations) 1 Partially encoded (AM/FM) 2 Fully encoded (AM/FM) 3 Partially encoded digital radio, only measured in PPM portion of combo(only applicable to non-AM/FM stations) 4 Fully encoded digital radio, only measured in PPM portions of combo (only applicable to non-AM/FM stations)

Arbitron Station Call Letters This field contains the Arbitron call letters for individual stations and network groups that appear in the Radio Market Report except for the following:

Diary: TOTA are used to designate records that contain Total Listening estimates for the Metro and DMA market segments. These totals are the unduplicated total of estimates for stations reported individually, stations that did not meet minimum reporting standards and for unidentified listening.

PPM: PUMM (Persons Using Measured Media) is often referred to as Total Market Listening, and consists of unduplicated total of estimates for all participating commercial and non- commercial stations reported individually, as well as stations that did not meet minimum reporting standards. Both PPM SDS sets (terrestrial only and those that include digital radio stations) will include listening to digital radio stations in PUMM totals, when available in the data set.

Station Band This field contains AM or FM for each individual station. Beginning in July 2008, this field will include digital radio bands for PPM.

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Call Letter Change Indicator This field will contain a “+” if the station’s call letters have changed anytime since the previous market survey. A blank in this field indicates no change has occurred since the previous market survey. This field will be blank for network groups.

Station Frequency This field contains the frequency (dial position) for each individual station. All other station combo types will be blank.

Station Format Code This field contains the station format for each individual station. All other station combo types will be blank. See Appendix C for a complete list of Formats.

Code Format Name • Talk/Personality

Station Activity Code This field contains the following codes if an individual station or simulcast type station has been cited for a Special Station Activity. Network groups will be blank.

A = Station has been cited for a Special Station Activity, that resulted in an activities note in the RMR. The station remains in normal, alpha call letter order.

(Stations with this code should be flagged when they are listed in a report, the following footnote should appear: “Station cited for Special Station Activities. See Special Notices in Arbitron Radio Market Report for details.”)

B = Station has been cited for a Special Station Activity that resulted in the station being listed below the line in the RMR. The station is removed from the normal alpha call letter order and is placed at the end of the line-up.

(Stations with this code should be flagged when they are listed in a report, the following footnote should appear: “Station listed below the line due to Special Station Activities. See Special Notices in the Arbitron Radio Market Report for details.”)

Stations containing these codes must be flagged as such in your program.

Home/Outside Indicator This field contains the home/outside indicator for qualified individual stations. All other station combo types will be blank.

Ind. 0 = Qualified station to the Metro area

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Diary and PPM Radio Market Report Summary Data Set Reference Manual 1 = Qualified station outside both the Metro and DMA areas 2 = Qualified station outside the Metro but home to the DMA area 4 = X-Codes (Used for Nationwide Only)

Station Sequence Number This field contains a sequence number (001-999) to establish where each station was listed in the printed Radio Market Report for individual stations and simulcast groups. TOTA/PUMM call letters will use contain a sequence number that is one greater than the highest sequence number assigned to a station for the market area (that is, if the highest station sequence number is 037, TOTA/PUMM will be assigned a sequence number of 038.)

Station Within Combo (Diary Only) This field defines which stations are included in a simulcast or network group.

Network Type ID This field identifies the type of network for network groups.

1 = Station supplied network affiliation 2 = Network supplied network affiliation

Network Affiliation ID This field identifies the network affiliation to an individual station.

0001 = ABC 0002 = Business Talk Radio

Daypart ID/Name This field defines the daypart.

ID Name 1 = Mon-Fri 5AM-6AM 84 = Mon-Sun 6A-Mid

Daypart # Quarter-Hours This field contains the number of quarter-hours in a specific daypart.

Estimate Type This field defines the type of estimate.

1= AQH 2 = Cume 3 = Exclusive Cume

Listening Location This field defines the location of listening.

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Diary and PPM Radio Market Report Summary Data Set Reference Manual 1 = Total (Home & Away) 2 = In-Home (PPM & Nationwide PPM/Diary Combo) 3 = Away – At Work (Diary Only) 4 = Away – In Car (Diary Only) 5 = Away – Other (Diary Only – not used at this time) 6 = Out of Home (PPM & Nationwide PPM/Diary Combo)

Air Time Indicator (Diary Only) This field defines whether an individual station was on the air the entire daypart. All other station combo types are blank. This indicator will be discontinued effective with the Spring 2009 survey.

Blank = Station was on the air the entire daypart + = Station was not on the air the entire daypart. Audience estimates are adjusted for actual broadcast schedule.

Projection This field contains the calculated unrounded projection.

Appendix A – Audience Characteristics

NON-QUALITATIVE QUALITATIVE Age/Sex Age/Sex Qualitative Demographics Demographics Categories/Responses

Boys 6-11 (PPM) Men 18-24 Education: Boys 12-17 Men 25-34 High School Graduate Men 18-20 Men 35-49 Some College Men 21-24 Men 50-54 College + Men 25-34 Men 55-64 Income: Men 35-44 Men 65+ Less Than $25K Men 45-49 Women 18-24 $25K - $49K Men 50-54 Women 25-34 $50K - $74K Men 55-64 Women 35-49 $75K + Men 65+ Women 50-54 Girls 6-11 (PPM) Women 55-64 Presence Of Children: Girls 12-17 Women 65+ Yes Women 18-20 No Women 21-24 Women 25-34 Household Size: Women 35-44 1 Person Women 45-49 2 Persons Women 50-54 3 Persons Women 55-64 4+ Persons Women 65+

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Appendix B – Network Affiliation Codes (Updated Fall 08)

Net Name Code Description ABC 01 ABC Radio Networks BTR 02 Business Talk Radio USA 03 USA Radio Network ESPN 05 ESPN Radio Network AMFM 07 AMFM APNET 09 Associated Press Radio Network CBS 10 CBS Radio Networks CNN 13 CNN Radio Network EDUC 15 EDUC IND 16 Independent WESTWD 19 Westwood One Radio Network SOURCE 23 Source Radio Network TALKNT 24 Talknet PRI 25 Public Radio International NPR 26 National Public Radio IEAMER 29 I E America Network AURN 31 American Urban Radio Networks SPNEWS 38 Sporting News Radio SBUSA 39 Sports Byline USA CAR 40 Cadena Caracol Network TARN 43 Talk America Radio Network SRN 44 Salem Radio Network JRN 46 Jones Radio Network NOTIUNO 90 Noti-Uno Radio Network RELOJ 92 Radio Reloj DISNEY 22 Disney Radio Network PRMIER 47 Premiere Radio Networks FORMLA 49 Organizacion Radio Formula FOXSP 97 Fox Sports Network RADPR 17 Radio Puerto Rico ISLA 18 Radio Isla FOXNEW 96 Fox News Network MRN 20 Motor Racing Network UNIVSN 98 Radio Cadena Univision APM 08 American Public Media TRN 06 Talk Radio Network LTR 11 Lifestyle Talk Radio BBC 14 British Broadcasting Corporation AIR 50 AIR AMERICA

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix C – Format Codes (Updated Fall 08)

Format Format Code Format Name Code Format Name 01 Adult Contemporary 56 Jazz 02 Other 58 New AC (NAC)/Smooth Jazz 03 Adult Standards/MOR 62 New Country 04 Album Adult Alternative 66 News Talk Information 05 Album Oriented Rock 68 Nostalgia 06 Contemporary Inspirational 72 Oldies 07 All News 73 80's Hits 08 Active Rock 75 Religious 09 All Sports 78 Spanish Religious 11 Alternative 79 Rhythmic Oldies 20 Children's Radio 80 Soft Adult Contemporary 22 Classic Country 81 Spanish News/Talk 23 Classic Hits 82 Spanish Contemporary 24 Classic Rock 83 Mexican Regional 26 Classical 85 Spanish Tropical 27 Contemporary Christian 86 Southern Gospel 29 Pop Contemporary Hit Radio 87 Talk/Personality 30 Country 88 Urban Adult Contemporary 31 Rhythmic Contemporary Hit Radio 89 Tejano 40 Easy Listening 90 Urban Contemporary 42 Educational 91 Spanish Oldies 48 Latino Urban 92 Urban Oldies 49 Family Hits 93 Smooth AC 50 Gospel 94 Spanish Sports 51 Spanish Adult Hits 95 Variety 52 Rhythmic AC 96 Spanish Variety 53 Hot Adult Contemporary 97 Adult Hits 55 Modern Adult Contemporary 98 World Ethnic 99 Spanish Contemporary Christian

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix D – Daypart Table

The following table lists daypart codes used to identify the different time periods and combinations of the time periods included in the Summary Data Set with a designation of estimate types reported for the daypart.

PPM DIARY ONLY: SocEco ONLY: In Home/ All All n AQH At Work/ Out of Daypart Audience Audience Exc and In Car Home ID Daypart Name AQH Cume Cume Cume AQH AQH 1 MON-FRI 5AM-6AM X 2 MON-FRI 6AM-7AM X 3 MON-FRI 7AM-8AM X 4 MON-FRI 8AM-9AM X 5 MON-FRI 9AM-10AM X 6 MON-FRI 10AM-11AM X 7 MON-FRI 11AM-12PM X 8 MON-FRI 12PM-1PM X 9 MON-FRI 1PM-2PM X 10 MON-FRI 2PM-3PM X 11 MON-FRI 3PM-4PM X 12 MON-FRI 4PM-5PM X 13 MON-FRI 5PM-6PM X 14 MON-FRI 6PM-7PM X 15 MON-FRI 7PM-8PM X 16 MON-FRI 8PM-9PM X 17 MON-FRI 9PM-10PM X 18 MON-FRI 10PM-11PM X 19 MON-FRI 11PM-MID X 20 MON-FRI MID-1AM X 21 MON-FRI 1AM-5AM X 22 SAT 5AM-6AM X 23 SAT 6AM-7AM X 24 SAT 7AM-8AM X 25 SAT 8AM-9AM X 26 SAT 9AM-10AM X 27 SAT 10AM-11AM X 28 SAT 11AM-12PM X 29 SAT 12PM-1PM X 30 SAT 1PM-2PM X 31 SAT 2PM-3PM X 32 SAT 3PM-4PM X 33 SAT 4PM-5PM X 34 SAT 5PM-6PM X 35 SAT 6PM-7PM X

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Diary and PPM Radio Market Report Summary Data Set Reference Manual PPM DIARY ONLY: SocEco ONLY: In Home/ All All n AQH At Work/ Out of Daypart Audience Audience Exc and In Car Home ID Daypart Name AQH Cume Cume Cume AQH AQH 36 SAT 7PM-8PM X 37 SAT 8PM-9PM X 38 SAT 9PM-10PM X 39 SAT 10PM-11PM X 40 SAT 11PM-MID X 41 SAT MID-1AM X 42 SAT 1AM-5AM X 43 SUN 5AM-6AM X 44 SUN 6AM-7AM X 45 SUN 7AM-8AM X 46 SUN 8AM-9AM X 47 SUN 9AM-10AM X 48 SUN 10AM-11AM X 49 SUN 11AM-12PM X 50 SUN 12PM-1PM X 51 SUN 1PM-2PM X 52 SUN 2PM-3PM X 53 SUN 3PM-4PM X 54 SUN 4PM-5PM X 55 SUN 5PM-6PM X 56 SUN 6PM-7PM X 57 SUN 7PM-8PM X 58 SUN 8PM-9PM X 59 SUN 9PM-10PM X 60 SUN 10PM-11PM X 61 SUN 11PM-MID X 62 SUN MID-1AM X 63 SUN 1AM-5AM X 64 MON-FRI 6AM-10AM X X X X 65 MON-FRI 10AM-3PM X X X X X X 66 MON-FRI 3PM-7PM X X X X 67 MON-FRI 7PM-MID X X X X X X 68 MON-FRI 6AM-7PM X X X 69 MON-FRI 6AM-MID X X X 70 MON-FRI 6AM-10AM + 3PM-7PM X X X X 71 SAT 6AM-10AM X X X 72 SAT 10AM-3PM X X X 73 SAT 3PM-7PM X X X 74 SAT 7PM-MID X X X

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Diary and PPM Radio Market Report Summary Data Set Reference Manual PPM DIARY ONLY: SocEco ONLY: In Home/ All All n AQH At Work/ Out of Daypart Audience Audience Exc and In Car Home ID Daypart Name AQH Cume Cume Cume AQH AQH 75 SUN 6AM-10AM X X X 76 SUN 10AM-3PM X X X 77 SUN 3PM-7PM X X X 78 SUN 7PM-MID X X X 79 SAT-SUN 6AM-MID X X X 80 MON-SAT 6AM-10AM X X 81 MON-SAT 10AM-3PM X X 82 MON-SAT 3PM-7PM X X 83 MON-SAT 7PM-MID X X 84 MON-SUN 6AM-MID X X X X X X 85 SAT-SUN 10AM-7PM X X X X 86 MON-SUN MID-6AM X X 129 MON-SUN 6AM-6AM X X 88 MON-SUN 1AM-5AM X X 96 MON-FRI 6AM-3PM X 97 MON-FRI 10AM-7PM X 98 MON-FRI 10AM-MID X 99 MON-FRI 3PM-MID X 101 MON-FRI 6AM-3PM + 7PM-MID X 102 MON-FRI 6AM-10AM + 3PM-MID X 103 MON-FRI 6AM-10AM + 7PM-MID X 104 MON-FRI 10AM-3PM + 7PM-MID X 105 MON-FRI 6AM-10AM + 3PM-7PM + X SAT-SUN 6AM-MID 110 MON-SAT 6AM-10AM + 3PM-7PM X 111 MON-FRI 5AM-10AM X 112 MON-SUN 3PM-MID X 113 MON-SUN 7PM-MID X 114 MON-SUN 10AM-3PM X 115 MON-SUN 10AM-3PM + 7PM-MID X

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Appendix E – Data Set Formats

Arbitron Copyright Record

Start End Data Field Data Col Col Data Description Length Attributes Example 1 1 Record ID* 1 A,LJ,BF A 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 20726 10 12 Arbitron Market Code* 3 N,RJ,ZF 033 13 18 Report Period Short 6 A,LJ,BF 072006 Name 19 54 Report Period Name 36 A,LJ,BF July 2006 55 65 Rpt. Period Start Date 11 A,LJ,BF 30-Jun-2006 66 76 Rpt. Period End Date 11 A,LJ,BF 27-Jul-2006 77 108 Arbitron Market Name 32 A,LJ,BF Houston 109 109 Standard/Condensed Ind. 1 A,LJ,BF S 110 145 Copyright Statement 36 A,LJ,BF Copyright 2007 Arbitron Inc.

Audience Characteristic Record

1 1 Record ID* 1 A,LJ,BF D 2 3 Report Type* 2 N,RJ,BF 1 4 9 Audience Char. ID* 6 N,RJ,BF 466 10 59 Audience Char. Name 50 A,LJ,BF Men 25-34, HH Size of 4+ 60 69 Age/Sex Demo Code 10 A,LJ,BF MEN 25-34 70 79 Qualitative Code 10 A,LJ,BF HH SIZE 4+ 80 85 Unused 6

In-tab Record

1 1 Record ID* 1 A,LJ,BF G 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 20726 10 12 Arbitron Market Code* 3 N,RJ,ZF 033 13 13 Geo Indicator* 1 N,RJ,BF 1 14 19 Audience Char. ID* 6 N,RJ,BF 466 20 25 In-tab Value 6 N,RJ,BF 250

• indicates primary key

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix E – Data Set Formats (continued)

Population Record

Start End Data Field Data Col Col Data Description Length Attributes Example 1 1 Record ID* 1 A,LJ,BF H 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 20726 10 12 Arbitron Market Code* 3 N,RJ,ZF 033 13 13 Geo Indicator* 1 N,RJ,BF 1 14 19 Audience Char. ID* 6 N,RJ,BF 466 20 25 Weighted Population (00) 6 N,RJ,BF 3437

Station Combo Record

1 1 Record ID* 1 A,LJ,BF J 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 20726 10 12 Arbitron Market Code* 3 N,RJ,ZF 033 13 13 Geo Indicator* 1 N,RJ,BF 1 14 15 Station/Combo Type* 2 N,RJ,BF 1 16 21 Station/Combo ID* 6 N,RJ,ZF 000886 22 51 Station/Combo Name (Diary) 30A,LJ,BF KAAA-FM PPM – Digital Radio Example 30 A,LJ,BF WAAA FM HD3 IS 52 55 Arbitron Station Call Letters 4 A,LJ,BF KABC 56 57 Station Band 2 A,LJ,BF AM Digital Radio Example 2 A,LJ,BF H2 58 58 Call Letter Change Indicator 1 A,RJ,BF 1 59 63 Station Frequency 5 A,RJ,BF 790 64 67 Station Format Code 4 A,LJ,BF 87 68 68 Station Activity Code 1 A,LJ,BF A 69 69 Home/Outside Indicator 1 N,RJ,BF 0 70 72 Station Sequence Number 3 N,RJ,ZF 001 73 73 Station Encoding Flag 1 N, ZF 3 74 85 Unused 12

Station Within Combo Record §

1 1 Record ID* 1 A,LJ,BF M 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 4 10 12 Arbitron Market Code* 3 N,RJ,ZF 009 13 13 Geo Indicator* 1 N,RJ,BF 1 14 15 Station Combo Type* 2 N,RJ,BF 2 16 21 Station Combo ID* 6 N,RJ,ZF 000005 22 27 Station Within Combo* 6 N,RJ,ZF 000886 28 30 Unused 3 § Applicable to Diary only. • indicates primary key

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix E – Data Set Formats (continued)

Network Affiliation Record

Start End Data Field Data Col Col Data Description Length Attributes Example 1 1 Record ID* 1 A,LJ,BF P 2 3 Network Type ID* 2 N,RJ,BF 1 4 7 Network Affiliation ID* 4 N,RJ,ZF 0001 8 13 Station Combo ID* 6 N,RJ,ZF 000886 14 25 Unused 12

Daypart Record

1 1 Record ID* 1 A,LJ,BF S 2 3 Report Type* 2 N,RJ,BF 1 4 7 Daypart ID* 4 N,RJ,BF 64 8 37 Daypart Name 30 A,LJ,BF Mon-Fri 6A- 10A 38 40 Daypart # Quarter Hours 3 N,RJ,BF 80

Audience Estimate Record

1 1 Record ID* 1 A,LJ,BF V 2 3 Report Type* 2 N,RJ,BF 1 4 9 Report Period ID* 6 N,RJ,BF 4 10 12 Arbitron Market Code* 3 N,RJ,ZF 009 13 13 Geo Indicator* 1 N,RJ,BF 1 14 14 Estimate Type* 1 A,RJ,BF 1 15 18 Daypart ID* 4 N,RJ,BF 1 19 19 Listening Location* 1 N,RJ,BF 1 20 25 Audience Char. ID* 6 N,RJ,BF 101 26 27 Station Combo Type* 2 N,RJ,BF 1 28 33 Station Combo ID* 6 N,RJ,ZF 000886 34 34 Air Time Indicator § 1N,RJ,BF 35 42 Projection 8 N,RJ,BF 540 § Applicable to Diary only. * indicates primary key

Field Attributes A = Alphabetic N = Numeric LJ = Left Justified RJ = Right Justified BF = Blank Filled ZF = Zero Filled

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix F – Audience Characteristic Codes

Audience Chrstc. Id Audience Characteristic Name 251 Boys 6-11 (PPM) 1 Boys 12-17 254 Men 18-20 255 Men 21-24 3 Men 25-34 4 Men 35-44 5 Men 45-49 6 Men 50-54 82 Men 55-64 7 Men 65+ 264 Girls 6-11 (PPM) 8 Girls 12-17 267 Women 18-20 268 Women 21-24 10 Women 25-34 11 Women 35-44 12 Women 45-49 13 Women 50-54 14 Women 55-64 15 Women 65+ 520 Men 18-24, High School Graduate 440 Men 18-24, Some College 441 Men 18-24, College + 442 Men 18-24, HH Income < $25K 443 Men 18-24, HH Income $25K - $49K 444 Men 18-24, HH Income $50K - $74K 472 Men 18-24, HH Income $75K+ 447 Men 18-24, No Presence of Children In HH 448 Men 18-24, Presence of Children in HH 449 Men 18-24, HH Size of 1 450 Men 18-24, HH Size of 2 451 Men 18-24, HH Size of 3 452 Men 18-24, HH Size of 4+ 453 Men 25-34, High School Graduate 454 Men 25-34, Some College 455 Men 25-34, College + 456 Men 25-34, HH Income < $25K 458 Men 25-34, HH Income $25K - $49K 459 Men 25-34, HH Income $50K - $74K 460 Men 25-34, HH Income $75K+ 462 Men 25-34, No Presence of Children in HH 461 Men 25-34, Presence of Children in HH

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Appendix F – Audience Characteristic Codes (continued)

Audience Chrstc. Id Audience Characteristic Name 463 Men 25-34, HH Size of 1 464 Men 25-34, HH Size of 2 465 Men 25-34, HH Size of 3 466 Men 25-34, HH Size of 4+ 467 Men 35-49, High School Graduate 468 Men 35-49, Some College 469 Men 35-49, College + 470 Men 35-49, HH Income < $25K 471 Men 35-49, HH Income $25K - $49K 477 Men 35-49, HH Income $50K - $74K 478 Men 35-49, HH Income $75K+ 480 Men 35-49, No Presence of Children in HH 479 Men 35-49, Presence of Children in HH 473 Men 35-49, HH Size of 1 474 Men 35-49, HH Size of 2 475 Men 35-49, HH Size of 3 476 Men 35-49, HH Size of 4+ 481 Men 50-54, High School Graduate 482 Men 50-54, Some College 483 Men 50-54, College + 484 Men 50-54, HH Income < $25K 485 Men 50-54, HH Income $25K - $49K 486 Men 50-54, HH Income $50K - $74K 487 Men 50-54, HH Income $75K+ 489 Men 50-54, No Presence of Children in HH 488 Men 50-54, Presence of Children in HH 490 Men 50-54, HH Size of 1 491 Men 50-54, HH Size of 2 492 Men 50-54, HH Size of 3 493 Men 50-54, HH Size 4+ 494 Men 55-64, High School Graduate 495 Men 55-64, Some College 496 Men 55-64, College + 497 Men 55-64, HH Income < $25K 498 Men 55-64, HH Income $25K - $49K 499 Men 55-64, HH Income $50K - $74K 500 Men 55-64, HH Income $75K+ 502 Men 55-64, No Presence of Children in HH 501 Men 55-64, Presence of Children in HH

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Appendix F – Audience Characteristic Codes (continued)

Audience Chrstc. Id Audience Characteristic Name 503 Men 55-64, HH Size of 1 504 Men 55-64, HH Size of 2 505 Men 55-64, HH Size of 3 506 Men 55-64, HH Size of 4+ 507 Men 65+, High School Graduate 508 Men 65+, Some College 509 Men 65+, College + 510 Men 65+, HH Income < $25K 511 Men 65+, HH Income $25K - $49K 512 Men 65+, HH Income $50K - $74K 513 Men 65+, HH Income $75K+ 515 Men 65+, No Presence of Children in HH 514 Men 65+, Presence of Children in HH 516 Men 65+, HH Size of 1 517 Men 65+, HH Size of 2 518 Men 65+, HH Size of 3 519 Men 65+, HH Size of 4+ 602 Women 18-24, High School Graduate 524 Women 18-24, Some College 526 Women 18-24, College + 527 Women 18-24, HH Income < $25K 528 Women 18-24, HH Income $25K - $49K 529 Women 18-24, HH Income $50K - $74K 555 Women 18-24, HH Income $75K+ 532 Women 18-24, No Presence of Children In HH 533 Women 18-24, Presence of Children in HH 534 Women 18-24, HH Size of 1 531 Women 18-24, HH Size of 2 535 Women 18-24, HH Size of 3 536 Women 18-24, HH Size of 4+ 537 Women 25-34, High School Graduate 538 Women 25-34, Some College 539 Women 25-34, College + 540 Women 25-34, HH Income < $25K 541 Women 25-34, HH Income $75K+ 542 Women 25-34, HH Income $25K - $49K 543 Women 25-34, HH Income $50K - $74K 545 Women 25-34, No Presence of Children in HH 544 Women 25-34, Presence of Children in HH

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix F – Audience Characteristic Codes (continued)

Audience Chrstc. Id Audience Characteristic Name 546 Women 25-34, HH Size of 1 547 Women 25-34, HH Size of 2 548 Women 25-34, HH Size of 3 549 Women 25-34, HH Size of 4+ 550 Women 35-49, High School Graduate 551 Women 35-49, Some College 552 Women 35-49, College + 553 Women 35-49, HH Income < $25K 554 Women 35-49, HH Income $25K - $49K 559 Women 35-49, HH Income $50K - $74K 560 Women 35-49, HH Income $75K+ 562 Women 35-49, No Presence of Children in HH 561 Women 35-49, Presence of Children in HH 556 Women 35-49, HH Size of 1 530 Women 35-49, HH Size of 2 557 Women 35-49, HH Size of 3 558 Women 35-49, HH Size of 4+ 563 Women 50-54, High School Graduate 564 Women 50-54, Some College 565 Women 50-54, College + 566 Women 50-54, HH Income < $25K 567 Women 50-54, HH Income $25K - $49K 568 Women 50-54, HH Income $50K - $74K 569 Women 50-54, HH Income $75K+ 571 Women 50-54, No Presence of Children in HH 570 Women 50-54, Presence of Children in HH 572 Women 50-54, HH Size of 1 573 Women 50-54, HH Size of 2 574 Women 50-54, HH Size of 3 575 Women 50-54, HH Size 4+ 576 Women 55-64, High School Graduate 577 Women 55-64, Some College 578 Women 55-64, College + 579 Women 55-64, HH Income < $25K 580 Women 55-64, HH Income $25K - $49K 581 Women 55-64, HH Income $50K - $74K 582 Women 55-64, HH Income $75K+ 584 Women 55-64, No Presence of Children in HH 583 Women 55-64, Presence of Children in HH

36 Rev. 1.8 – 2/3/09

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Appendix F – Audience Characteristic Codes (continued)

Audience Chrstc. Id Audience Characteristic Name 585 Women 55-64, HH Size of 1 586 Women 55-64, HH Size of 2 587 Women 55-64, HH Size of 3 588 Women 55-64, HH Size of 4+ 589 Women 65+, High School Graduate 590 Women 65+, Some College 591 Women 65+, College + 592 Women 65+, HH Income < $25K 593 Women 65+, HH Income $25K - $49K 594 Women 65+, HH Income $50K - $74K 595 Women 65+, HH Income $75K+ 597 Women 65+, No Presence of Children in HH 596 Women 65+, Presence of Children in HH 598 Women 65+, HH Size of 1 599 Women 65+, HH Size of 2 600 Women 65+, HH Size of 3 601 Women 65+, HH Size of 4+

Appendix G – Digital Radio Band IDs and Descriptions

Band ID Description Short Label AM Amplitude Modulation AM FM Frequency Modulation FM IA Internet Streaming of AM Station AM IS IF Internet Streaming of FM Station FM IS HA AM HD AM HD A2 AM HD Multicast Channel 2 AM HD2 A3 AM HD Multicast Channel 3 AM HD3 A4 AM HD Multicast Channel 4 AM HD4 A5 AM HD Multicast Channel 5 AM HD5 A6 AM HD Multicast Channel 6 AM HD6 A7 AM HD Multicast Channel 7 AM HD7 A8 AM HD Multicast Channel 8 AM HD8 A9 AM HD Multicast Channel 9 AM HD9 HF FM HD FM HD F2 FM HD Multicast Channel 2 FM HD2 F3 FM HD Multicast Channel 3 FM HD3 F4 FM HD Multicast Channel 4 FM HD4

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Diary and PPM Radio Market Report Summary Data Set Reference Manual Appendix G – Digital Radio Band IDs and Descriptions (continued)

F5 FM HD Multicast Channel 5 FM HD5 F6 FM HD Multicast Channel 6 FM HD6 F7 FM HD Multicast Channel 7 FM HD7 F8 FM HD Multicast Channel 8 FM HD8 F9 FM HD Multicast Channel 9 FM HD9 B2 Internet Streaming AM HD Multicast Channel 2 AM HD2 IS B3 Internet Streaming AM HD Multicast Channel 3 AM HD3 IS B4 Internet Streaming AM HD Multicast Channel 4 AM HD4 IS B5 Internet Streaming AM HD Multicast Channel 5 AM HD5 IS B6 Internet Streaming AM HD Multicast Channel 6 AM HD6 IS B7 Internet Streaming AM HD Multicast Channel 7 AM HD7 IS B8 Internet Streaming AM HD Multicast Channel 8 AM HD8 IS B9 Internet Streaming AM HD Multicast Channel 9 AM HD9 IS G2 Internet Streaming FM HD Multicast Channel 2 FM HD2 IS G3 Internet Streaming FM HD Multicast Channel 3 FM HD3 IS G4 Internet Streaming FM HD Multicast Channel 4 FM HD4 IS G5 Internet Streaming FM HD Multicast Channel 5 FM HD5 IS G6 Internet Streaming FM HD Multicast Channel 6 FM HD6 IS G7 Internet Streaming FM HD Multicast Channel 7 FM HD7 IS G8 Internet Streaming FM HD Multicast Channel 8 FM HD8 IS G9 Internet Streaming FM HD Multicast Channel 9 FM HD9 IS

38 Rev. 1.8 – 2/3/09