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The Fifth Estate Broadcasting E Mar4 WHERE THE STARS SHINE. The new, exciting celebrity sports challenge with a proven format and unbeatable track record is ready to shine in your market this fall. 1985 Viacom InlernallOnal Inc A I rights reserved Z1I9£ lV A213WOO1NOri ##* V3I1D3S OOV lVI2f3S 332t03 riIV Sfl AtiV2lSIl n V S8/O30 )IIO hBiSßVNbllZli9f DESIGNED TO R CREAI 1 HOST: GENE RAYBURN 1 GYACTION TENSION EXCITEMENT YOUNG DEMOS AIR ENTERIm 1290 Avenue of the Americas New York, NY 10104 (212) 603 -5990 0 Hey, Cisco - How come '.AIR UNIVERSITY LIßa.A2Y. everybody 4xN/ELL AIR FORCE .E, A. remembers us in `tRTY U. S. MR F`r£ black & white - and we are now in color! 1HE "CISCO" GRpWING! TA ' WX XV-TV ATLAN BILOKI.. " W1lNE-TV "' wCCB TV BOSTON wGN-TV cHARLOTTE ' " . *113111 CHICAGO ' wcLO-11 CINCINNATI .wlTl<-tV CLEVELAND SC wlT1 cOLUMRIA, GA . .. KxTx-TV cOLUMRUS. KWGN-TV ALLAS. - DENVER' DETROIT.-'" EL P ASO. Fl10 FT. WAr VISALIA..KMPN-TV FRESO VILLE; VtrFF-TV GRSPARTANBDRD .010 V HOUSTON KPVI-TV ID ' pÓCATELLÓ WAwS-TV TV CKSONVILLE KSHB JA -TV clTr WINT KANSAS oux TV . .WKÁ LE1lINGTON ".wPTr -TV LOS ANGELES MEFIIPHIS .wDil-TV MIAMI MI SNEP AULISI T NASH. ORLVILLEEANS NEW NORFOLK CITr A OKLOOM ORLANDO PITTSBURGH OR PORTLAND PR OVIDENCE " KTXL-TV RICHMDNO "' wsNTO NOW IN COLOR ANI STLO IRLDWIDE DIEGO KSAF.TV SAN 3130-." STARRING DUNCAN RENALDO AS CISC SANTAFE ... KTall IDE KICK, PANCHO SAVNILEOA" KTA-TV SEAT ELD. IL "Cisco was something of a Mexican Robin I SRINGE of MO .wKAF TV glee tc the West." SPRINGFIELD. devilish Old -TV GUIDE wCTV -TV SYRACUSE ''WTOG -TV ALLAHASSEE `Action and comedy to please audiences of be TAMPA .KOTUTV Y WPTV TV TUCSON "CH wEST PALMBLS KJTI-TV A BLAIR ENTER ICH1T A F 1290 Avenue of the Americas, New York, NY 10104 (212) 603 -5000 Vol 108 No 9 Broadcasting Mar4 CBS becomes takeover target 1985 baseball rights hit $278 million Television sweep results EYE ON CBS O Ted Turner makes inquiries at FCC PAGE 72. about possible takeover of CBS. PAGE 35. WIRTH WORDS D House Telecommunications PTA MEETING O NAB's Fritts and SMART's Subcommmittee Chairman Tim Wirth tells PTA Jacobson spar over beer -wine advertising ban he'll keep pressure on for children's programing before PTA. PAGE 37. legislation. PAGE 72. NETWORK PURCHASE D United Stations signs STATUS REPORT CPB Chairman Landau says agreement to buy RKO radio networks for some public broadcasting, despite budget cutbacks, is $10 million. PAGE 38. doing well. PAGE 74. TO THE SHOWERS D Sports Time, regional pay MONEY'S WORTH o ANA workshop examines how cable sports network, announces it will fold at the advertisers can maximize their television end of the month, citing lack of subscriber and expenditures. PAGE 76. operator support. PAGE 39. ENGINEERING REPORT o NAB's convention will see MARKET NUMBERS O CBS wins February sweeps 50 hours of sessions and 91 papers over four while NBC takes key demographics, plus a days on radio and television engineering issues. market -by- market breakdown of the major PAGE 75. markets, according to Arbitron and Nielsen. PAGE 39. COUNTRY ROADS D Country Radio Seminar set to open Thursday in Nashville. PAGE 83. BASEBALL. 1985 o Rights figures for broadcasters and cablecasters for Major League Baseball up WASHINGTON SIGNING D District Cablevision signs slightly to $278 million this year. Demise of several Washington franchise agreement. PAGE 84. pay cable sports networks causing teams to find out land of pay is not gold mine. PAGE 43. BEFORE THE BAR D Beer and wine representatives debate ad ban with public interest groups before BANKING ON IT With the increasing complexity of ABA panel. PAGE 87. cable system and station sales, and the escalating dollar amounts involved, investment bankers GRASS ROOTS O State broadcasters and have become more prominent players on the association officials descend on Washington for media scene. PAGE 68. annual legislative conference. PAGE 88. LENDING HAND D Trademark Office rules that PATRON OF THE ARTS D Nickolas Davatzes has the broadcasters can register their call letters as Arts & Entertainment Network on track for what service marks, which can help in court conflicts. he predicts will be a profitable future. PAGE 111. INDEX TO DEPARTMENTS Advertising & Marketing 76 Closed Circuit 7 For the Record 79 Monday Memo 20 Business 68 Datebook 22 In Brief 96 Riding Gain 66 Business Briefly 14 Editorials 98 In Sync 71 Stock index 65 Cablecastings 10 Fates & Fortunes 91 Law & Regulation 61 Technology 69 Changing Hands 75 Fifth Estater 95 The Media 72 Telecastings 77 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc., 1735 DeSales Street. N.W. Washington, D.C. 20036 Second -class postage paid at Washington, D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $65, two years $125, three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery. $100 for first -class. Subscriber occupation required. Annually: Broadcasting O Cablecashng Yearbook $85. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division, Old Mansfield Road, Wooster, Ohio 44691 ($37/ yr ). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W. Washington, D.C. 20036. INDEX TO ADVERTISERS All American Television 71 D Almi Television 18 o American Airlines Priority Parcel Service Third Cover 0 Americom Media Brokers, Inc. 87 0 Associated Press Broadcast Services 14, 27 D Blackburn & Co.. Inc. 84 o Blair Entertainment Second Cover /3.4 o Blair Television 55 0 Broadcast Electronics, Inc. 660 CBS RadioRadio 53 D Classified Ads 96 -106 0 Columbia Pictures Television 8 -9, 12 -13, 23, 25 o Continental Electronics 64 0 R.C. Crisler & Co. 88 o The Fetzer Stations Fourth Cover0 Gammon & Ninowski Media Investments, Inc. 890 Group W Productions 490 Group W Televison Stations 32 -33 oThe Ted Hepburn Co. 85 o Hitachi Denshi America, Ltd.. Broadcast & Professional Div. 65 o Hughes Television Network 47 0 Kaman Sciences Corp. 67 0 KDKA -TV 32 -33 0 LBS Communications, Inc. 15 0 Lorimar 20 -21 0 Major League Baseball 45 0 Jack Maloney 86 o McGavren Guild 34 o MIP -TV 77 o Modulation Associates 50 o Modulation Sciences, Inc. 69 0 Motorola 79 0 Multimedia Entertainment 61 D NATPE International Production Conference 93 o Petry, Inc. 51 o Professional Cards 95 o Services Directory 94 0 SFM Media Corp. 63 0 Society Bank 60 SONY Broadcast 28 -29 0 Stoner Broadcasting Systems, Inc. 90 D Transtar 31, 81 o Tribune Broadcasting Co. 57, 58 -59 0 Turner Program Services 16 -17 o TWA 73 D The United Stations 19 o Viacom Front Cover o WMAL 34 0 World Wide Bingo, Inc. 52 0 Xerox 54 o Youngs, Walker & Co. 107 your corporate bank making waves. Society Bank is. bank, our experience and per- We've been in communications spective enable us to take a more financing for over 40 years, be- creative approach to lending. coming specialists you can rely on. Communicate with us soon. In radio, television, cable and all Give Chuck Coon, Jolen facets of the communications field. Cameron, or David Fulton of our For a conventional loan, a Communications Division a call complex proposal, or specialized at (216) 622-8645. Or write to cash management, Society's Society Bank, Communications seasoned team can prepare a Division, 127 Public Square, package to meet your financial Cleveland, Ohio 44114. needs. As a communications We can help you make waves. ,society BANK (C1osedCircuit) demonstrations to clients. introducing addressable scrambling. Movie Eyeing exit Among other things, technology would Systems has selected variation of Zenith provide check of previous surveys of VCR cable system; Premier and Pay TV are FCC Commissioner Henry M. Rivera, owners, 50% of whom claimed to zap reportedly going with M/A -COM's Democrat who joined agency in August most commercials when playing back Videocipher II, same system HBO and 1981 and whose term would expire in taped programs. Figure seems high to Showtime/The Movie Channel are using June 1987, has confided to friends that he some who contend that claiming to zap is to scramble satellite feeds of their pay is thinking of leaving post this spring, "socially acceptable" response in context services. probably to enter private practice in of survey. Whether technology will be Washington. Rivera, lawyer from implemented on mass scale will depend Albuquerque, N.M., is FCC's first in large part on whether clients are willing In or out of bounds? Hispanic commissioner and has been to bear extra costs (as yet undetermined). identified as chief advocate of minority Unanswered question about CIAs rights and causes. Known as one of controversial fairness complaints against commission's most intelligent and ABC is whether CIA has authority to Batch buy wanted thoughtful members -as well as for his pursue those actions. Spokesmen for CIA, Senate and House Select Committees on many dissents -Rivera influence extends In ABC's efforts to expand its owned- Intelligence either assert such authority, or far beyond minority role. radio station unit, ABC Radio President at least say they don't think anything in Should Rivera depart it would break up Ben Hoberman says division would like statute bars CIA from complaining to so- called "Rainbow Coalition" in which to purchase chain of stations from major FCC.
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