www.kbb.com BLUE BOOK APRIL 2011 BRIEFING Kelley Blue Book Public Relations Contacts: Robyn Eagles | Director, Public Relations Joanna Pinkham | Senior Public Relations Mgr Brenna Robinson | Public Relations Mgr Adair Ahlers | Public Relations Coordinator 949.268.3049 |
[email protected] 949.268.3079 |
[email protected] 949.267.4781 |
[email protected] 949.268.2755 |
[email protected] In This Issue: WHAT’S NEW: INDUSTRY INSIGHTS: Kelley Blue Book Mobile Apps Hit One-Million Download Mark; Developers Thank Car Shoppers Via Timely commentary from Jack R. Nerad, executive editorial director and executive market analyst, Facebook Kelley Blue Book’s kbb.com: NEW TSUNAMI POISED TO CRASH OVER CAR INDUSTRY Kelley Blue Book Analysts Recommend Consumers Wait to Replace Current Vehicle Until Gas Prices Drop LATEST NEWS STORIES ON KBB.COM: Majority of New-Car Shoppers Plan to Research Financing Options Online, According to Latest The latest video and written news stories by the editorial staff of Kelley Blue Book’s kbb.com kbb.com Vehicle Financing Study NEW-VEHICLE REVIEWS ON KBB.COM: Kbb.com: Ford Back on Top for Most-Considered Auto Brand, Gains Significant Lead Over All-new and updated video and written reviews from the editorial staff of Kelley Blue Book’s Competition kbb.com More Than 80 Percent of Car Shoppers Say Gas Prices Have Influenced Vehicle Purchase Considerations; Increasing Number of Consumers Rate Current Economic Situation ‘Poor’ INDUSTRY INSIGHTS: New Tsunami Poised to Crash Over Car Industry - Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book’s kbb.com he March 11, 2011 earthquake and resulting tsunami that crippled Japan has been widely have delivered to their showrooms simply won’t WHAT THIS EVENT PROVES Treported.