NFL ATTENDANCE BY TEAM
2015 Average Team Facility Year Built Capacity % of Capacity Attendance Dallas Cowboys AT&T Stadium 2009 80,000 91,459 114% Indianapolis Colts Lucas Oil Field 2008 62,421 66,048 106% San Francisco 49ers Levi’s Stadium 2014 68,500 70,799 103% Seattle Seahawks CenturyLink Field 2002 67,000 69,020 103% Arizona Cardinals University of Phoenix Stadium 2006 62,400 64,186 103% Philadelphia Eagles Lincoln Financial Field 2003 68,532 69,484 101% Denver Broncos Sports Authority Field at Mile High 2001 76,125 76,923 101% Houston Texans NRG Stadium 2002 71,054 71,770 101% Chicago Bears Soldier Field 1924/2003 61,500 62,036 101% Carolina Panthers Bank of America Stadium 1996 73,778 74,057 100% Baltimore Ravens M&T Bank Stadium 1998 71,008 71,002 100% New Orleans Saints Mercedes-Benz Superdome 1975/2011 73,208 73,038 100% Atlanta Falcons Mercedes-Benz Stadium 2017 71,000 70,356 99% Pittsburgh Steelers Heinz Field 2001 65,050 64,357 99% Buffalo Bills Ralph Wilson Stadium 1973/1999 71,870 69,881 97% New England Patriots Gillette Stadium 2002 68,756 66,829 97% Green Bay Packers Lambeau Field 1957/2003 80,750 78,414 97% Kansas City Chiefs Arrowhead Stadium 1972/2010 76,416 74,086 97% New York Giants MetLife Stadium 2010 82,566 79,001 96% New York Jets MetLife Stadium 2010 82,566 78,160 95% San Diego Chargers Qualcomm Stadium 1967/1997 70,561 66,773 95% Detroit Lions Ford Field 2002 65,000 61,348 94% Cincinnati Bengals Paul Brown Stadium 2000 65,535 61,390 94% Tampa Bay Buccaneers Raymond James Stadium 1998 65,890 61,560 93% Jacksonville Jaguars EverBank Field 1946/1995 67,164 61,464 92% Cleveland Browns FirstEnergy Stadium 1999 73,200 66,186 90% Tennessee Titans Nissan Stadium 1999 69,143 62,304 90% Washington Redskins FedEx Field 1997 85,000 76,209 90% Miami Dolphins Sun Life Stadium 1987 76,100 67,194 88% Oakland Raiders O.co Coliseum 1966/1995 63,132 54,614 87% Minnesota Vikings U.S. Bank Stadium 2016 65,000 52,430 81% Los Angeles Rams New Inglewood Stadium 2019 80,000 n/a n/a AVERAGE 2003 70,814 68,786 97%
2 NFL ATTENDANCE
80,791 80,000 77,804 75,924 76,662 74,484 75,000
70,000 68,278 65,000 65,739 66,183 64,714 65,095 60,000 58,289
55,000 54,262 54,168 50,000 51,824 52,196
45,000
40,000
35,000 2011 2012 2013 2014 2015
LEAGUE AVERAGE TOP-5 TEAMS LAST-5 TEAMS
3 TOP 50 CONCERTS ATTENDANCE
70,000 62,108 2015 Top-10 Concerts included the following 60,000 57,783 stadium tours: AC/DC 50,000 Rolling Stones 46,788 One Direction 40,000 Taylor Swift
30,000 34,226
20,000 24,469 20,941
10,000 12,088 9,646 11,820
0 2013 2014 2015
TOP 50 AVERAGE TOP-10 CONCERTS LAST-10 CONCERTS
4 NFL AVERAGE TICKET PRICE 2015 AVERAGE AVERAGE RANK FRANCHISE RANK FRANCHISE TICKET PRICE TICKET PRICE 1 New England Patriots $126.18 17 San Diego Chargers 94.14 2 San Francisco 49ers 123.29 18 Green Bay Packers 91.38 3 Washington Redskins 120.41 19 Atlanta Falcons 87.94 4 New York Jets 119.52 20 Minnesota Vikings 87.33 5 New York Giants 117.97 21 Miami Dolphins 85.95 6 Chicago Bears 116.90 22 Detroit Lions 84.22 7 Denver Broncos 106.91 23 Arizona Cardinals 80.86 8 Dallas Cowboys 104.70 24 St. Louis Rams 78.22 9 Philadelphia Eagles 102.46 25 Cleveland Browns 76.39 10 Houston Texans 102.08 26 Kansas City Chiefs 76.27 11 Baltimore Ravens 101.92 27 Cincinnati Bengals 75.16 12 New Orleans Saints 101.09 28 Tennessee Titans 73.74 13 Indianapolis Colts 98.83 29 Tampa Bay Buccaneers 70.97 14 Seattle Seahawks 98.62 30 Buffalo Bills 69.72 15 Pittsburgh Steelers 94.78 31 Jacksonville Jaguars 63.92 16 Carolina Panthers 94.18 32 Oakland Raiders 63.15 AVERAGE $93.41
5 TOP 50 CONCERTS AVERAGE TICKET PRICE 2015 AVERAGE AVERAGE RANK ARTIST RANK ARTIST TICKET PRICE TICKET PRICE 1 The Rolling Stones $174.50 26 Maroon 5 $81.58 2 Eagles $159.44 27 André Rieu $81.09 3 Paul McCartney $155.76 28 AC/DC $77.92 4 Grateful Dead - “Fare Thee Well” $144.32 29 Foo Fighters $75.50 5 Madonna $127.55 30 Cirque du Soleil - “Amaluna” $74.60 6 Bette Midler $127.54 31 Mötley Crüe $74.15 7 Fleetwood Mac $125.61 32 Violetta $73.19 8 Elton John $124.49 33 Kevin Hart $73.00 9 U2 $118.35 34 Cirque du Soleil - “Quidam” $70.07 10 Taylor Swift $110.15 35 Helene Fischer $65.04 11 Neil Diamond $106.87 36 Garth Brooks $64.47 12 Billy Joel $106.47 37 Ed Sheeran $64.33 13 Take That $104.27 38 Cirque du Soleil - “Varekai” $62.94 14 Juan Gabriel $100.71 39 Chris Brown $61.55 15 David Gilmour $100.47 40 Dave Matthews Band $58.13 16 Queen + Adam Lambert $99.34 41 Mumford & Sons $57.76 17 Shania Twain $98.13 42 Trans-Siberian Orchestra $57.19 18 Cirque du Soleil - “Totem” $96.13 43 Luke Bryan $55.48 19 Stevie Wonder $92.45 44 Def Leppard $54.43 20 Cirque du Soleil - “Kooza” $91.97 45 Imagine Dragons $53.09 21 One Direction $88.91 46 Zac Brown Band $52.69 22 Katy Perry $88.46 47 Ariana Grande $51.69 23 Cirque du Soleil - “Kurios” $87.82 48 Jason Aldean $48.52 24 Rush $85.41 49 5 Seconds Of Summer $47.15 25 Kenny Chesney $85.37 50 Florida Georgia Line $41.37 AVERAGE $112.02 6 INTERATIONAL SOCCER TICKET PRICE RANGE 2016 INTERNATIONAL CHAMPIONS CUP
vs vs Levi’s Stadium MetLife Stadium Santa Clara, CA East Rutherford, NJ vs $40 - $500 $55 - $255 vs
Rose Bowl vs Bank of America Pasadena, CA Stadium $40 - $145 Soldier Field Charlotte, NC Chicago, IL $34 - $325 $35 - $300
vs vs
Autzen Stadium Ohio Stadium vs Eugene, OR Columbus, OH vs $30 - $115 $35 - $325 U.S. Bank Stadium Michigan Stadium Minneapolis, MN Ann Arbor, MI $40 - $175 $55 - $235
7 AVERAGE FACILITY FEES
Facility Facility Fee
Levis Stadium $4.00
Lucas Oil Stadium $3.00 (1)
Mercedes-Benz Superdome $2.00
NRG Stadium $2.00
AT&T Stadium 10% (2)
Soldier Field 10% (2)
(1) Facility fee charges on all events, excluding NFL games. (2) Admission tax on all paid attendance.
8 NFL PREMIUM SEATING SUMMARY Private Suites Club Seats Potential Total Potential NFL Total # of Average Potential Total# of Average Franchise Facility Year Built Annual Premium Suites Annual Fee Annual Revenue Club Seats Annual Fee Revenue Seating Revenue Dallas Cowboys AT&T Stadium 2009 380 $300,000 $114,000,000 14,177 $3,370 $47,708,600 $161,709,000 PREMIUM New York Giants MetLife Stadium (Giants) 2010 213 494,000 52,611,000 8,608 4,500 38,716,000 91,327,000 New York Jets MetLife Stadium (Jets) 2010 213 494,000 52,611,000 10,211 3,560 36,399,100 89,010,000 Washington Redskins FedEx Field 1997 208 151,000 31,480,000 14,058 3,900 54,885,450 86,365,000 SEATING San Francisco 49ers Levi’s Stadium 2014 165 300,000 49,500,000 9,000 3,750 33,750,000 83,250,000 Atlanta Falcons Mercedes-Benz Stadium 2017 190 206,000 39,140,000 7,500 3,550 26,625,000 65,765,000 New England Patriots Gillette Stadium 2002 80 188,000 15,000,000 5,700 5,930 33,791,750 48,792,000 Philadelphia Eagles Lincoln Financial Field 2003 171 143,000 24,445,000 8,447 2,850 24,088,450 48,533,000 Tampa Bay Buccaneers Raymond James Stadium 1998 197 105,000 20,705,000 12,218 2,260 27,621,750 48,327,000 Chicago Bears Soldier Field 1924/2003 133 151,000 20,142,000 8,651 3,250 28,086,300 48,228,000 a v 155 Houston Texans NRG Stadium 2002 185 156,000 28,804,000 9,436 2,030 19,184,090 47,988,000 e av ra era g ge New Orleans Saints Mercedes-Benz Superdome 1 137 80,000 10,960,000 16,140 2,270 36,650,840 47,611,000 e su n ite u an m nu Miami Dolphins Sun Life Stadium 1987 195 97,000 18,833,000 10,213 2,560 26,094,215 44,927,000 b al e fee r Minnesota Vikings U.S. Bank Stadium 2016 125 166,000 20,750,000 7,500 3,000 22,500,000 43,250,000 s u i te Carolina Panthers Bank of America Stadium 1996 157 92,000 14,404,000 11,303 2,200 24,877,200 39,281,000 s Indianapolis Colts Lucas Oil Stadium 2008 140 127,000 17,848,000 7,269 2,660 19,360,230 37,208,000 Baltimore Ravens M&T Bank Stadium 1998 122 138,000 16,887,000 8,108 2,420 19,608,550 36,496,000 $153,000 Denver Broncos Sports Authority Field at Mile High 2001 115 123,000 14,178,000 8,155 2,720 22,157,814 36,336,000 Tennessee Titans Nissan Stadium 1999 171 78,000 13,282,000 11,672 1,650 19,252,510 32,535,000 Jacksonville Jaguars EverBank Field 1946/1995 89 110,000 9,782,000 11,772 1,740 20,519,080 30,301,000 Seattle Seahawks CenturyLink Field 2002 112 105,000 11,729,000 7,833 2,330 18,254,500 29,984,000 Pittsburgh Steelers Heinz Field 2001 129 88,000 11,311,000 8,033 2,300 18,459,000 29,770,000 av er San Diego Chargers Qualcomm Stadium 1967/1997 113 110,000 12,430,000 7,668 2,250 17,238,100 29,668,000 ag e n 9,133 Cincinnati Bengals Paul Brown Stadium 2000 132 116,000 15,247,000 7,793 1,830 14,296,100 29,543,000 um b er Green Bay Packers Lambeau Field 1957/2003 166 79,000 13,038,000 6,191 2,500 15,448,720 28,487,000 cl ub se Kansas City Chiefs Arrowhead Stadium 1972/2010 111 123,000 13,653,000 6,912 2,030 14,052,370 27,705,000 at s Arizona Cardinals University of Phoenix Stadium 2006 108 99,000 10,733,000 7,357 2,180 16,060,132 26,793,000 Cleveland Browns FirstEnergy Stadium 1999 145 81,000 11,703,000 8,345 1,790 14,905,760 26,609,000 Buffalo Bills Ralph Wilson Stadium 1973/1999 132 82,000 10,800,000 9,011 1,730 15,599,220 26,399,000 $2,672 Detroit Lions Ford Field 2002 127 96,000 12,133,000 7,312 1,430 10,468,400 22,601,000 Oakland Raiders O.co Coliseum 1966/1995 143 56,000 7,965,000 6,515 1,370 8,922,750 16,888,000 av er ag Los Angeles Rams New Inglewood Stadium 2019 n/a n/a n/a n/a n/a n/a n/a e c lub se AVERAGE 155 $153,000 $23,100,000 9,133 $2,672 $24,051,000 $47,151,000 at an nu Source: NFL ticket manifest and premium seating representatives at NFL teams. al fee 9 AVERAGE CONCESSIONS PER CAPITA
GENERAL CONCESSIONS:
Based on a review of comparable NFL stadiums, per capita spending on food and beverages ranges between $15.00 and $25.00.
PREMIUM CONCESSIONS:
Per capita spending on food and beverages in premium seating areas of comparable NFL stadiums varies depending on the seating product and level of exclusivity. The following is a range of food and beverage spending per caps at comparable NFL stadiums based on seat location and club lounge type: Mid-Tier Club Lounge: $75 to $100 High-Tier Club Lounge: $125 to $150 Luxury Suites: $100 to $125
10 REVENUE DISTRIBUTIONS
NFL LEASE COMPARISON Bears Buccaneers Cardinals Colts Vikings FACILITY: Soldier Field Raymond James Stadium University of Phoenix Stadium Lucas Oil FIeld U.S. Bank Stadium YEAR OPENED: 1924 / 2003 1998 2006 2008 2016 TOTAL COST $587 million $194 million $439.7 million $811.5 million $1,106 million TOTAL PUBLIC CONTRIBUION: $387 million (66%) $194 million (100%) $300 million (68%) $711.5 million (88%) $498 million (45%) UPFRONT CONTRIBUTION FROM TEAM: $200 million $0 $140 million $100 million $494 million REVENUES TO TEAM: Gate receipts / rent 100.0% 100.0% 100.0% 100.0% 100.0% Concessions 100.0% 100.0% 100.0% 100.0% 100.0% Novelties 100.0% 100.0% 100.0% 100.0% 100.0% Parking 0.0% 100.0% 100.0% 100.0% 100.0% Private Suites 100.0% 100.0% 100.0% 100.0% 100.0% Club Seats 100.0% 100.0% 100.0% 100.0% 100.0% Advertising 100.0% 100.0% 100.0% 100.0% 100.0% Naming rights 0.0% 100.0% 100.0% 100.0% 100.0% Other Event Revenue 0.0% 0.0% 0.0% 0.0% 0.0% EXPENSES PAID BY TEAM: Stadium Expenses 0.0% 0.0% 0.0% 0.0% 0.0% Game Day Expenses 0.0% 0.0% 0.0% (2) 100.0% Rent Expenses $5,700,000 $3,500,000 $250,000 $250,000 $8,500,000 Capital Repairs 0.0% 0.0% 0.0% 0.0% $1,500,000 (1) The Bears pay rent in the amount of $4.7 plus $1.0 million for parking. (2) Colts reimburse the CIB for certain game-day expenses.
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