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Community involvemant in public art: An overview and two models, Arts on the Line and Arts in Transit

Mineo, Jean R., M.A.

The American University, 1994

Copyright ©1994 by Mineo, Jean R. All rights reserved.

UMI 300 N. Zccb Rd. Ann Arbor, MI 48106

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with with permission permission of the of copyright the copyright owner. owner.Further reproduction Further reproduction prohibited without prohibited permission. without permission. COMMUNITY INVOLVEMENT IN PUBLIC ART: AN OVERVIEW

AND TWO MODELS, ARTS ON THE LINE

AND ARTS IN TRANSIT

by

Jean R. Mineo

submitted to the

Faculty of the College of Arts and Sciences

of The American University

in Partial Fulfillment of

the Requirements for the Degree

of

Master of Arts

in

Performing Arts: Arts Management

Signatures of the Committee:

Chair: I&

D - /7l C l — 7

the College

Date

1994

The American University IbZo Washington, D.C. 20016 THE AMERICAN UNIVERSITY LIBRARY

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. © COPYRIGHT

by

JEAN R. MINEO

1994

ALL RIGHTS RESERVED

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. COMMUNITY INVOLVEMENT IN PUBLIC ART: AN OVERVIEW

AND TWO MODELS, ARTS ON THE LINE

AND ARTS IN TRANSIT

BY

Jean R. Mineo

ABSTRACT

Since the mid-1960s, there has been a proliferation of

works of art in public places. These art works become

significant to the public when the content of the art works

is relevant to the site and the local audience. Public art

programs are developing productive ways to involve local

citizens, producing new partnerships. As a result, art

programs can assist in a variety of community development

efforts to address growing social concerns.

An examination of two case studies, Arts on the Line

and Arts in Transit, reveals that public art programs can be

vehicles for individuals to improve personal skills. The

author finds that a two-tiered artist selection process can

be effective when community representatives help create and

implement the projects. Increased community involvement

does not, however, ensure that the installed art works will

be consistent with community requirements. A number of

ii

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. recommendations are made to improve future public art

projects and to enrich community participants' experiences.

iii

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ACKNOWLEDGEMENTS

I would like to acknowledge the many professionals and

friends who willingly volunteered their time to this thesis.

I would especially like to thank Jennifer Dowley, former

Program Administrator for Arts on the Line, and Pamela

Worden, President of UrbanArts, for generously sharing their

thoughts and original project documentation with me. Your

achievements in the face of numerous obstacles are

inspiring.

This thesis would not have been possible without the

dedication of my advisors, Dr. Naima Prevots, Valerie Morris

and Susie Erenrich. I am especially grateful for your

insights and editorial comments, from which I have learned a

great deal.

There are a number of colleagues and friends whose

consistent support, wisdom and encouragement, has touched my

life in ways too numerous to mention. My thanks to Suzanne

and Scott Braman, Monica Cheslak, Patricia Cook, Christin

Heighway, Kris Knight, Gillian Finley, and Marla Strickland.

You have made Washington feel like home.

Next, I would like to publicly thank my family for

their emotional and financial support during the last two

years, and always: Lou Masella, for constantly demonstrating

iv

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. understanding, confidence and incredible patience; Bonnie

Mineo, for teaching me that one person can make a

difference; Kelly McClintock, for showing me the value of

being able to argue both sides of an issue; and, John and

Martha Mineo, for showing me that working for personal

fulfillment has its own rewards. I deeply appreciate your

faith in me, and hope that I can be as generous in sharing

these gifts with others, as you have been with me.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS

ABSTRACT ...... ii

ACKNOWLEDGEMENTS ...... iv

CHAPTER

I. INTRODUCTION ...... 1

II. COMMUNITY INVOLVEMENT IN PUBLIC ART ...... 13

III. THE ARTS AND COMMUNITY DEVELOPMENT ...... 31

IV. ART IN RAPID TRANSIT STATIONS ...... 53

V. THE RED LINE NORTHWEST EXTENSION: ARTS ON THE LINE ...... 59

VI. ARTS IN TRANSIT: THE SOUTHWEST CORRIDOR PROJECT ...... 80

VII. C O N C L U S I O N ...... 107

BIBLIOGRAPHY ...... 117

vi

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INTRODUCTION

Since the mid-1960's establishment of both the

National Endowment for the Arts' Art in Public Places

program and the General Services Administration's Art in

Architecture Program, there has been a proliferation of

works of art in public places. Through artists'

residencies, art projects have been developed in conjunction

with schools and hospitals.' Since 1974, Federal properties

have received over 165 art pieces.2 Shopping malls often

include fountains, and many buildings across America are

decorated with murals. A number of streets incorporate

artistic designs on manhole covers, park benches and

sidewalks.1 Arts administrators have acquired

'Malcolm Miles, Art for Public Places: critical essays (Winchester, Hampshire UK: Winchester School of Art Press, 1989), 149.

2General Services Administration Art in Architecture Program, "Art Work Installations" alphabetical listing by artist, Washington, DC, 4 October 1993.

■'For an extensive review of objects, materials and locales in America, see Ronald Lee Fleming and Renata von Tscharner-Fleming, Placemakers: Creating Public Art that Tells You Where You Are (Boston: Harcourt Brace Jovanovich, 1987).

1

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expertise and are advising clients, while books covering

issues in public art are increasing.

Unfortunately, public art projects are rarely

subjected to an examination of whether they accomplish their

goals beyond the initial installation. Artist Suzanne Lacy

notes that artists and critics discuss art in public places

in terms of visual appeal or beauty "with community

involvement evaluated as an appendage of, rather than

integral to, the critique."4 Lacy contends that the process

of preparing and exhibiting a work, and the context of how a

work is situated within a community, is as important as

aesthetic considerations in evaluating public art. Lacy

argues that "Considering process and context as aspects of

the actual work does not eliminate discussion of its

aesthetic impact, but simply returns to it a fullness of

expression implied in the term 'public art.'"5

This thesis addresses the public nature of two art

projects by describing community involvement in the

commissioning processes administered by two community art

agencies, for mass transportation facilities in the Boston

area. The collaborative process can open up dialogue,

organize people and neighborhoods around community issues

and generate appreciation of cultural differences. This

4Suzanne Lacy, "Fractured Space," in Art in the Public Interest: New Public Art in the 1980s. ed. Arlene Raven (Ann Arbor, MI: UMI Research Press, 1989), 289.

'Ibid., 290.

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thesis examines the ability of two collaborative public art

projects to organize community residents around community

issues.

Outline of Paper

In Chapter I, the topic of public art is introduced.

Significant and recurring terms are defined and the two case

studies briefly described. Chapters II and III provide the

reader with background information on the historical

development of community involvement in public art projects,

and the role of art in community development, respectively.

Chapter IV explains the importance and early development of

public art in Boston's transit stations. Chapters V and VI

provide an in-depth examination of each case study.

Concluding remarks are made in Chapter VII.

Definitions of terms

It is important to identify the difference between art

in public places and public art.

[Public art] must rely from its very inception on some degree of cultural approval. That is, for a work to be made in the public sector...it must enter a negotiating process with those who represent that sector...a process by which the values inherent in the proposed work are aligned to some degree with those in the immediate community is the underlying factor predisposing placement of the work.6

In making the distinction between art in public places and

public art, curator John Beardsley noted as early as 1981

6Ibid., 296.

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that public art "...become[s] significant to its public

through the incorporation of content relevant to the local

audience."7 Art in public places refers to those monuments,

statues and landmarks, which have been imposed on a site

without consideration for the audience or the environmental

context — the place.

In the traditional sense, public art is a work of art

installed in public places by public agencies.8 But not all

art installed in public places is public art. According to

artist Siah Armajani, "public art is a search for a cultural

history which calls for a structural unity between object

and the social and spatial setting."9 Public art, then,

also responds to a context of the place in which the art

will be located.

Professor Malcolm Miles identifies three main aspects

associated with the nature of the place; "...the physical

location, the people who use the space, and the local

history (which may suggest a theme, or give a reason why a

space becomes a focal point, as well as being a vehicle for

7Virginia Maksymowicz "Through the Back Door: Alternative Approaches to Public Art," in Art and the Public Sphere. ed. W.J.T. Mitchell (Chicago: University of Chicago Press, 1992), 148.

"W.J.T. Mitchell, "The Violence of Public Art," in Art and the Public Sphere. (Chicago: The University of Chicago Press, 1992), 38.

9Siah Armajani, "Public Art Manifesto," Speech given at the Hirshhorn Museum and Sculpture Garden, Washington, DC, 24 February 1994.

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community involvement) .I,IU In responding to the context of

the place — the site, the audience and history — art in

public places becomes public art.

In public settings, the audience may be the transitory

users of a place. According to Malcolm Miles, "In these

public settings, the artist will have to work with whomever

commissions the work, and the emphasis will probably be on

making something which is part of, and brings out, the

qualities of the location or the architecture."11 The users

can assist the commissioning agency by identifying what they

value in the place, and can assist the artist in

understanding its complexity.12 Permanent public art can

relate to a transitory audience by identifying the history

and values associated with the place.

A number of critics have identified an inherent

contradiction in the term public art. They identify the

dichotomy between the ideals of collective expression and

common good implied by the term "public," and the ideals of

private expression implied by the term "art".13 Artist

Virginia Maksymowicz suggests, however, that "if the term

public is applied to art...it should consequently imply a

'"Miles, Art for Public Places. 8. For a more in depth discussion of the process of collecting site information, see also Fleming and von Tscharner-Fleming, Placemakers.

"Miles, Art for Public Places. 8.

"Ibid.

"Lacy, "Fractured Space," 294.

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kind of artmaking that involves or responds to community

concerns and interests."14 In her definition, Maksymowicz

articulates the relationship between "public" and "art"

instead of the differences between the two terms. Public

art, then, implies "...openness, inclusion, availability,

participation, accessibility and visibility."15

For the purpose of this thesis, public art is defined

as art that is: publicly funded; is for the benefit of, and

is accessible by the public; and has content that relates to

a combination of physical, social and historical contexts.

"Public" refers to the people who are immediately affected

by the project. Public art is "accessible" when it is

easily experienced at no direct monetary expense to the

audience. Public art can be temporary or permanent, and can

occur at interior or exterior sites. In addition, public

art can be a major work in a prominent place or it may blend

in to its surroundings, in the design and fabrication of

tiles, seating, or handrails. This thesis focuses on two

projects which used community involvement to install a

variety of public art works within mass transportation

facilities, in an urban environment.

Webster's dictionary defines the term "commission" as

l4Maksymowicz, "Alternative Approaches," 147.

l5Miles, Art for Public Places. 54.

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"official permission to carry out a task."16 In

commissioning public art, permission generally takes the

form of a signed contract between the administering agency

and an artist. The commissioning process involves:

selecting artists and sites; seeking funding; determining

deadlines and installation procedures; community education;

and coordination among agencies.17 The commissioning

process includes all procedures required to install a work

of art in a public site.

The term "community" is used in a number of different

ways. Some may use the term community to refer to a place

or region which can be identified by its geographical

borders. This paper explores public art projects in

communities identified by their geographic boundaries. For

others, community extends beyond tangible boundaries to

imply shared interests or beliefs such as religion or

politics. Still others may use the word community to refer

to a shared citizenship, race or ethnic culture. Community

is broadly defined as a group of people working together on

a common goal.

Social change is a complex process. Change is a

neutral term defined in Webster's Dictionary as "to make or

lftWebster's II New Riverside Dictionary. (1984), s.v. "commission."

17Jerry Allen, "How Art Becomes Public," appendix in Going Public: A Field Cuide to Developments in Art in Public Places. Jeffrey L. Cruikshank and Pam Korza, (North Adams, MA: Arts Extension Services, 1988), 14-116.

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become different: alter."1* Webster's defines social as "of

or having to do with human beings living together as a group

in a situation requiring that they have dealings with one

another."19 Social change implies a transformation of

conditions affecting people over time. These conditions are

evident in "social structure[s] and cultural patterns."20

Social structures consist of the "persistent social roles,

groups, organizations, institutions, and societies.1,21

Structural changes might include changes in households,

organizations or in the economy. Cultural patterns are the

symbols, language, values, beliefs, and knowledge that

people share.22 Changes in cultural patterns include

changes in definitions, problems, values and dreams. This

paper primarily focuses on changes in individual

characteristics and cultural patterns in two case studies.

Social change is broadly defined as an alleviation of

unfavorable conditions (social, economic or political),

attitudes or behaviors over time, among individuals or

groups, as evidenced through personal interviews and oral

^Webster's II New Riverside Dictionary. (1984), s.v. "change."

19Webster's New Twentieth Century Dictionary. (1971), s.v. "social."

20Charles Harper, Exploring Social Change (Englewood Cliffs, NJ: Prentice Hall, 1993), 4.

2lIbid., 5.

22Ibid.

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histories. This paper examines the role of the arts as one

force of change in the lives of individuals and groups in a

community.

Professor Charles Harper identifies a number of issues

associated with the process of change in Exploring Social

Change. Change can occur at different levels. These levels

can be small scale and micro (based on people and groups in

the immediate surroundings), or large scale and macro (based

on the larger systems in society such as economics or

politics) , or in between.23 This paper focuses on small

scale levels of change among individuals and groups, while

also recognizing relevant large scale levels of change.

Change can also occur in a short-term or a long-term

time frame. Short-term changes may be deceptive unless

their relationship to long-term change is understood.24 In

chapter II, this paper provides a historical context to

examine long-term changes in community involvement in public

art projects. In chapters V and VI, the two case studies

identify short-term changes evidenced by individuals and

groups during the projects, and examines their relationship

to long-term change.

Another issue associated with the process of change is

distinguishing between external and internal causes.

External causes are those (such as money or expertise)

23Ibid. , 6.

24Ibid. , 7.

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brought in from outside of a community, while internal

causes are those existing within the community (such as

human development and self-help programs).zs In chapter

III, this paper broadly examines arts activities as a

resource for community development efforts.

The Case Studies

This thesis examines the origins and development of

two federally funded public art projects in culturally

diverse communities in the Boston area. These projects

commissioned public art for different sections of the area's

public transportation system and were completed in the

1980s. Each study will include some community profile

information to provide comparative data for examining

community involvement in the two collaborative processes.

This thesis explores these public art projects through

written documentation, interviews and oral histories, to

determine whether they accomplished their stated goals.

This thesis also illuminates the influence of early lessons

on a subsequent project in the same area.

The investigation begins with the 1978 Arts on the

Line project. Arts on the Line was a public art program

jointly developed by the Cambridge Arts Council (CAC) and

Massachusetts Bay Transportation Authority (MBTA) to

incorporate the arts into four new subway stations. Funded

25Ibid., 8.

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by the United States Department of Transportation, this was

the pilot program for art in transit programs throughout the

United States, establishing a national model of art

selection processes and guidelines for the federal

government. CAC developed an artist selection procedure to

ensure community involvement and aesthetic decision-making

by art professionals. Community involvement was encouraged

through participation in Advisory Groups to provide

community profiles and make recommendations to the art

professionals selecting the artists. With an art allowance

of one half of one percent of the construction budget, the

seven year program integrated twenty permanent works into

the four new stations of the Red Line Northwest Extension

through Cambridge and Somerville.

The investigative focus then turns to the 1984 Arts in

Transit project. Arts in Transit was a comprehensive public

art program for nine new rapid transit stations in Boston's

Southwest Corridor on the MBTA's Orange Line. The MBTA

contracted UrbanArts (a local nonprofit public arts agency)

to develop and administer the project. UrbanArts divided

the project into two components. Through the first

component, the Permanent Art Program, UrbanArts administered

the selection of artists and the permanent art installation,

based on federal guidelines established during the Arts on

the Line project. The second component of the Arts in

Transit program, the Temporary Art Program, expanded the

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role of community involvement through photographic

documentation, literature and oral histories. This series

of temporary programs, funded through the private efforts of

UrbanArts, made it possible to reach and involve larger

segments of the communities than was possible in the

permanent art selection process.

The purpose of this thesis is to achieve a better

understanding of community involvement in collaborative

public art projects. This study has the potential to become

a catalyst for further research into collaborative public

art projects by examining the relationships among

participants. New relationships are currently being formed

between artists, arts organizations and non-arts service

providers, to creatively utilize diminishing resources and

to innovatively confront social, economic and political

concerns. Understanding the dynamics of the collaborative

process will provide an opportunity to expand and improve

these relationships. This thesis does not critique the

artistic merit or quality of the art works.26

26Aesthetic critiques of several of the art works in the two case studies can be found in Fleming and von Tscharner- Fleming, Placemakers: Pallas Lombardi, "Arts On The Line: Eight Year Report," (Camnri^ye, MA: Cambridge Arts Council, October 1986); and Richard Wolkomir, "Sculpture in the subways? Is there a better place for it?" Smithsonian. April 1987.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. CHAPTER I I

COMMUNITY INVOLVEMENT IN PUBLIC ART

Historical Background

History is revised based on the questions that each

generation asks of its past. The questions are based in the

context of current events, reflecting society's values and

concerns at the time. These values and concerns also

influence the making of art. W.J.T. Mitchell notes:

The very conditions that allow art to come into being — the sites of its display, circulation, and social functionality, its address to spectators, its position in systems of exchange and power — are themselves subject to profound historical shifts."27

This chapter briefly examines some historical influences on

the changing nature of public art and the developing role of

community involvement.

As Professor Miles explains, there exists a long

history of public art in America:

from the commissioning of Luigi Perisco to make statues of Justice, America, and Hope for the Capitol in 1825, through the Federal Art Project of 1933, to the declaration in 1954 by the Supreme Court that public welfare included aesthetic matters, and the first Percent [for art plan] set up in Philadelphia in 1959. Collaborations between artists and architects, some of the earliest being in Se ;ttle...form the most recent episode in the story.... The context is pluralism, not a

27W.J.T. Mitchell, "In', "oduction," in Art and the Public Sphere. 3.

13

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quest for a single formula for funding or commissioning.2K

Nineteenth century public art pieces bring to mind

equestrian statues and memorials to generals and statesmen.

These traditional monuments spoke a language in which the public was fluent: heroism, war, civic values clothed in classical robes on gallant horses, and with heroic gestures. Every citizen spoke this language. Moreover, it was widely accepted that the meaning of art derived...from the society in which the artist worked.29

In these early works commemorating people and events in the

nation's history, artists used symbols and images which

expressed publicly shared values.

Alienation

In the early twentieth century, public art generally

did not commemorate an historical or ideological subject.

Instead, public art tended to be large-scale abstract

sculptures, often installed in a building's public areas and

outdoor plazas. Public art was often installed in public

spaces after buildings were completed in an attempt to

remedy the alienating nature of the modern movement style of

architecture. Many of these monumental public works

"function as an isolated artistic statement"3" and have no

relationship to the site or the architecture.

2*Miles, Art for Public Places. 185.

29Jerry Allen, "How Art Becomes Public," in Going Public. 247.

3(,Jennifer Dowley, ,'*-ts On The Line; A Pilot Project in Arts and Transportation," (Cambridge, MA: Cambridge Arts Council, 1980), 16.

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Although perhaps it is unfair to generalize, many

reactions to the installation of the art as an after-thought

to a site were negative, (commonly referred to as "plop art"

or "turd in the plaza") .3I According to critic Lucy

Lippard, "what began as a good idea — to have public art in

areas of the city where art had rarely been — failed,

because for the most part, gallery art was simply placed

outside, and some of the sites chosen were absurd."32

Public art in the 1930s had little relationship to its

audience or its site. Modernist-style public art was

rejected as a cosmetic addition to the built environment.

Renewed Interest

The tensions of the 1960s ushered in new concepts of

public art. Society was torn by the civil rights movement,

antiwar protests and women's demands in a "general revolt

against oppressive, artificial, previously unquestioned ways

of living."33 Artists began to question the relationship of

3IThe term "turd in the plaza" was coined by James White. The terms "plop art" or "plunk art" are credited to Suzanne Lacy. All of these expressions refer to the process whereby a site is secured and a sculpture is installed and considered accessible to the masses. Lacy also theorizes that this method has more recently given way to the "chat 'em up theory" where artists try their models out on the community, work with architects and city planners, and are somewhat receptive to public feedback, as long as artistic expression is not compromised.

32Malcolm Miles, Art for Public Places. 54.

33Howard Zinn, A People's History of the United States. (New York. MarperCollins, 1980), 526.

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their work to the public — to people who had previously

been excluded from participation. During this time,

minimal artists...in making work for a specific site, gave up the traditions of the studio artist....At the same time, arts administrators and politically astute collectors were beginning to contemplate the role of art in the daily life of the community. Art began to be placed outside of museums, in central locations where the public didn't have to make a special effort to see it.”

Although minimal artists developed a new focus on

"establishing an interaction among object, space and

viewer,"15 their work was limited by their attempts to rid

sculpture of its "referential content."56 This concern with

context became an important point of departure for artists

in the next decade who began to incorporate particular

aspects of sites into their sculpture.37

Federal agencies also experienced concern for the

function of the public spaces they created. The National

Endowment for the Arts' (NEA) Art in Public Places Program,

and the General Services Administration's (GSA) Art in

Architecture Program both used federal funds to commission

public art. The NEA and the GSA became the largest

'■‘Kathy Halbreich, "Stretching the Terrain: Sketching Twenty Years of Public Art," in Going Public. 10.

55Stacy Paleologos Harris, ed. Insights on Sights: Perspectives on Art in Public Places. (Washington, DC: Partners for Livable Places, 1984), 62.

,6Ibid.

57Ibid.

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purchasers of public art in the United States.3*

The NEA was created by Congress in 1965 as an

independent federal agency established to encourage and

assist in developing the nation's cultural resources.39 The

Art in Public Places Program, under the Visual Arts Program,

was established in 1966 "to support individual artists of

exceptional talent and demonstrated ability; and to provide

the public with opportunities to experience the best of

American contemporary art."40

The GSA oversees the design, construction and

renovation of federal buildings across the country. The Art

in Architecture Program was established in 1963 to

commission works of art for federal properties, with

allocations based on one half of one percent of the

estimated cost to build or repair the buildings, in addition

to a conservation and maintenance program to preserve the

collection.

A major distinction between the NEA and GSA programs

is in the procedure for involving community-based parties in

the commissioning process.41 Originally, the NEA's intent

was to commission great artists. Awards were made

3*Fleming and von Tscharner-Fleraing, Placemakers. 176.

39Harris, Insights. 9.

40Ibid.

41 Judith H. Balfe and Margaret J. Wyszomirski, "Public Art and Public Policy," Journal of Arts Management and Law 15 (Winter 1986): 20.

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"primarily in the basis of the site and its potential as a

place for art."42 The NEA responded to artists' requests

for funding to support works at sites selected by the

artists.

In 1979, the guidelines were revised to better prepare

the communities receiving public art pieces. Under the new

guidelines, a local sponsoring agency applied for funding.

The applicant was responsible for determining the site and

the artist, establishing its own selection process,

providing evidence of support from civic authorities and

community groups, and describing methods to educate and

inform the community to bettc: receive the art.45 The

agency focused on public art projects where artists'

personal visions interfaced most u4rectly with the pubi:'-.44

Through this process, a local sponsori».:_ *aency develop'd

the project at a grassroots level and sought assi Jtance from

the NEA in the form of matching funds.

In the original GSA commissioning process, architects

determined the type and location of art works for new or

renovated federal properties. Inconsistent quality in the

commissioned art works resulted, and the program was

suspended in 1966. In 1972, the program was revived as a

42Andy Leon Harney, ed. Art in Public Places. (Washington, DC: Partners for Livable Places, 1981), 12.

45Ibid., 13.

44Harris, Insights. 9.

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collaborative effort in which the Visual Arts Program of the

NEA advised the GSA on competent artists to ensure

"artistically expert judgement."45 Ultimately, the GSA

determined the type of art work, the site and location, the

artist, and the amount of each commission.

Professors Judith Balfe and Margaret Wyszomirski

criticize this GSA process because "There is no community

initiative to which the federal government responds; rather

there is only a federal decision which will have a local

impact."46 Suggestions from community representatives are,

however, considered at two points in the process; after the

location and nature of the work has been determined, and

after the selected artist submits a proposal.47 Community

involvement is encouraged only as a response to previous GSA

actions, whereas the NEA responds only to community

initiated actions.

During the 1960s and early 1970s, cities were torn

apart by revolt and urban riots. Those people who could

flee, escaped to the suburbs.4* The urgency of the times

called for restorative action. Some artists and federal

45Balfe and Wyszomirski, "Public Art and Public Policy," 15.

46Ibid. , 22.

47General Services Administration, "Art In Architecture Program," two-sided program description, n.d., 2.

4|lHalbreich, "Stretching the Terrain," in Going Public. 11.

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agencies responded by exploring the civic potential of

public projects.49 Arts consultant Kathy Halbreich believes

that "It is perhaps no accident that public art, the art

form most dependent upon the public domain for its

definition, became fundable, visible, and even commonplace

during the activist era of the late 1960s and 1970s."50

Coalitions

The 1970s remained a time of discontent and political

alienation for many Americans. The defeat in Vietnam, the

bombings of Cambodia, Nixon's resignation under pressure,

rising corporate influence on government, and rising

poverty, inflation and unemployment rates, contributed to

the public's suspicious and hostile mood toward leaders of

government, military and big business.51 Although there was

no unified national movement of protest or rebellion,

"hundreds of thousands of people...were forming into small

local groups and battling on a hundred issues, in different

ways for health, safety, peace, equality, and economic

justice."52 People organized themselves against policies of

control with a shared purpose of demanding better

49Ibid.

5l,Ibid., 10.

5lFor a more in-depth discussion of this era sympathetic to people's movements of resistance, see Zinn, "The Seventies: Under Control?" in A People's History of the United States. 529-569.

52Zinn, A People's History. 563.

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conditions.

As groups in society organized to voice their

concerns, the "legitimacy of the elite"53 was questioned,

and the behavior of ordinary people began to define a

"collective mentality,"54 while also initiating changes in

art. Artists in the 1970s organized themselves to improve

their own conditions.

[Artists demanded] more involvement in institutional decision-making, representation of minorities and women artists, and use of the influence of museums and funding agencies to change government policies on social issues....When it became clear that the established institutions could not respond to the artists' needs, artists organized and ran their own institutions. Many of these artists were working with special interest or coalition groups to build an art from their experiences together that reflected the time and its issues.55

Artists became involved in other grass roots

activities as well. Neighborhood based art projects

flourished under the government funded Comprehensive

Employment and Training Act (CETA). Under CETA, "art works

were usually created ir. close communication and (in the best

cases) collaboration with grass-roots community groups. The

community group would request an artist and negotiate a fit

53Alice Kessler-Harris, "Social History," in The New American History, ed. Eric Foner (Philadelphia: Temple University Press, 1990), 168.

■“ibid.

55Raven, Art in the Public Interest. 22.

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between the artist's skills and its constituency's needs."56

Other artists were working independently to "increase the

participation in culture of groups who had hitherto been

denied access to it, or who had been marginalized by and

from it, notably women and ethnic minorities.1,57 The mood

across the country to organize at the grassroots level was

reflected in artist-run alternative organizations, and in

artists' efforts to involve other community members in the

art work.

By the end of the decade, the post-modern movement in

architecture revealed a new enthusiasm for ornament and

decoration, although there were few collaborative ventures

with artists in this area.5* Some artists, however,

explored the potential of art in public places, including

built facilities and amenities such as parks and

playgrounds. Near the end of the decade, arts consultant

Nancy Rosen proposed the collaboration between artists and

architects in professional teams, and in residency programs

56Mitchell, Art and the Public Sphere. 149. According to Mitchell, CETA was one the largest government-funded artists employment program since the Works Progress Administration's (WPA) program in the 1930s. Some CETA participants were artists. Thousands of artists across the United States worked closely with non-artists to create and present free performances, poetry readings and concerts. The artists also taught classes and produced public art works.

57Miles, Art for Public Places. 52.

5*Nancy Rosen, Ten Years of Public Art 1972-1982 (New York: Public Art Fund, Inc., 1982), 22.

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matching artists with specific sites.59 These tentative

collaborations developed into partnerships in the next

decade.

Collaborations

The 1980s were a decade of paradox: "a time of

prosperity and poverty, a period of official peace and

expensive preparations for war, a politics dominated by a

septuagenarian president and a culture still indebted to the

youth movement of the 1960s, a society teeming with images

both of nostalgia and a high-tech future."60 In contrast to

President Reagan's claims of a steadily improving quality of

life, there were record levels of personal and corporate

indebtedness, the average worker's take home pay declined,

and the percentage of people owning their homes began to

drop for the first time since World War II.61 In addition,

there were increasing social problems created by a

dramatically expanding new wave of immigration, an

ineffectual war on drugs, a growing deadly threat of

Acquired Immune Deficiency Syndrome (AIDS), and increasing

homelessness.62 The disparity between government policies

59Ibid., 23.

^’Norman L. Rosenberg and Emily S. Rosenberg, "Nostalgia and Nostrums* The United States In the 1980s," chap. in In Our Times: America Since World War II (Englewood Cliffs, NJ: Prentice Hall, 1991), 317.

6,Ibid. , 293.

62Ibid. , 294-296, 313.

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and the realities of daily life were apparent. Faced with

government intransigence and delay, some activists began to

implement self-help measures.61

These conditions initiated changes in the arts as

well. Advances in technology increased access to

information, and groups of artists formed around issues that

affected them as members of local, national, and

international communities.64 Using their visual skills,

artists in the 1980s tried "to engage a public audience in

discussions of gentrification, homelessness, AIDS, the

nuclear arms buildup,.. .and racism."65 New alliances

developed between artists and social activists to produce

events such as Earth Day, Live-Aid and Farm-Aid.66

In public art, collaborations developed between

artists and other professionals such as architects,

landscape architects, and engineers.67 "Since their

emergence in the late 1970s, public art collaborations have

grown to such an extent that they now dominate accounts of

6,Ibid. , 296.

MMaksymowicz, "Alternative Approaches," in Art and the Public Sphere. 152.

65Ibid.

“Rosenberg and Rosenberg, "Nostalgia and Nostrums," chap. in In Our Times. 312.

67Rosalyn Deutsche, "Public Art and Its Uses," in Critical Issues in Public Art: Content. Context, and Controversy, eds. Harriet F. Senie and Sally Webster (New York: HarperCollins Publishers, Inc., 1992), 164.

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public art," writes art historian and critic Rosalyn

Deutsche.6* Halbreich concurs:

In two decades we have seen a shift in emphasis from studio work made monumental (in order to meet the scale of outdoor plazas) to monuments made to contain cultural artifacts; from a handful of arts activists attempting to commission a sculpture reflecting the promise of urban renewal, to cities...funding artists to think - in tandem with other members of interdisciplinary design teams - about how public spaces might function as more congenial, social places.69

Artists actively engaged the public by attending town

meetings, working with planning boards, and entering into

pragmatic situations.7'1

Increasing collaborations between artists and non

artists also developed in response to the flawed federal

processes used to commission public art. The case of

"Tilted Arc," the GSA commissioned corten steel sculpture by

artist Richard Serra, has been well documented.71 Public

outcry against the work, and its subsequent removal, can be

traced to a combination of factors: the art had not been

integrated with the original building design at the time of

6*Ibid., 165.

69Halbreich, "Stretching the Terrain," in Going Public.

7(,Harris, Insights. 70.

7lSee Balfe and Wyszomirski, "Public Art and Public Policy." "Tilted Arc" was installed in 1981 on the plaza fronting the Federal Building in lower Manhattan. Eight years later, after numerous hearings and much editorial­ izing, the sculpture was dismantled and removed, despite the artist's protests that his right to free speech had been violated.

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its construction; outreach efforts to inform the communities

were not conducted; and, when opposition was voiced, no

educational efforts were made.72 Revisions to GSA

commissioning guidelines (as discussed above) were actually

made between the commissioning of Serra's work and its

installation. These guidelines now require more input from

groups in the community in which the work will be located.73

Most successful public art programs develop productive ways

to involve local citizens, the artist community, special

interest groups and project planners in the public art

process.74

Partnerships

The early years of this century's final decade, began

an "age of alienation brought on by specialization, a by­

product of the Information Age."75 Artist Agnes Denes

continues, "This is an age of complexity, when knowledge and

ideas are coming in faster than can be assimilated, while

disciplines become progressively alienated from each other

through specialization."7A Denes believes people are

72Balfe and Wyszomirski, "Public Art and Public Policy," 17-19.

7,Ibid., 24.

74Cruikshank and Korza, Going Public. 103.

75Agnes Denes, "The Dream" in Art and the Public Sphere. 177.

7hIbid.

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alienated when they feel little potential to interact or

identify effectively with society as a whole. She finds

this isolation exists despite her observation that "for the

first time in human history, the whole earth is becoming one

interdependent society with our interests, needs and

problems intertwined...1,77

This alienation is evident in the arts. Society's

current concerns with family values and morality have

spawned heated political debates over the content of art,

and, subsequently, arts patronage.7* These debates have

increased the disparity among artists, funders, lobbyists,

and other arts supporters, reiterating the need to continue

and strengthen collaborations.

Art critic Ann Wilson Lloyd suggests introspection

within the arts community, strengthening the ties with the

non-arts community. She states,

Repeated right wing attacks upon the NEA and...today's straightened financial reality collectively have dredged up a 1960s byword: relevancy. Keeping art relevant in the 1990s means re-linking high culture with the culture-at-large through community outreach, more

^Ibid., 178.

7*See Richard Bolton, ed., Culture Wars: Documents from the Recent Controversies in the Arts (New York: New Press, 1992) for documentation of the debates in the words of the artists, legislators, lobbyists and critics.

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artist-audience interaction, and education, education, education.7**

Daniel Ranalli, artist and columnist for Art New

England. identifies two of the most obvious characteristics

of the art of the 1990s as "its internationalism and its

engagement with issues rather than form."80 He continues:

The current array of exhibitions,....serve to illustrate what appears to be a growing interest on the part of artists and curators to engage less with aesthetic philosophy and more with the day-to-day problems of our times....As we move into the 90s, a great many artists are showing that they are interested in widening the audience, and the focus.81

Arts advocate William Cleveland identifies a growing

movement of artists and community organizations using the

arts to address local community needs. His 1992 book, Art

in Other Places: Artists at Work in America's Community and

Social Institutions, documents a variety of approaches and

partnerships artists have developed in working in non­

convent ional sites such as prisons, nursing homes, and

juvenile detention centers, among others. He notes, "as the

evidence mounts that traditional approaches to our societal

problems are failing, educators and social service providers

7,*Ann Wilson Lloyd, "Boston's New Art Mavens," Art New England. October/November 1992, 9.

8(,Daniel Ranalli, "Forum," Art New England. December/January 1993, 4.

"'Ibid.

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have begun to look elsewhere for innovative ideas."*2

Public art in the 1990s has a social function.

According to artist Siah Armajani,

public art is a search for a cultural history which calls for a structural unity between object and the social and spatial setting....Public art...has moved from large-scale outdoor site-specific sculpture, into sculpture with social content, and in the process has annexed a new territory for sculpture that extends the seed for social experience.*3

Art in public spaces has the potential to play an important

role in our society. It can offer meaningful collaboration,

an integration of disciplines, and it can bring people

together in meaningful and provocative ways while enhancing

the environment.*4

Changes in public art are reflective of historical

shifts and societal concerns. The process of commissioning

public art, which began as a successful collaboration solely

between artist and architect, experienced a separation of

the partners beginning in the 1930s. In the 1960s and

1970s, the arts were brought outside of traditional

institutions and into communities, restoring and expanding

the collaborative process. These collaborations are

developing into partnerships which include administering

agencies, community members and art professionals.

*2William Cleveland, Art in Other Places: Artists at Work in America's Community ana Social Institutions. (Westport, CT: Praeger Publishers, 1992), 8.

*3Armajani, "Public Art Manifesto."

MDenes, "The Dream," in Art and the Public Sphere. 181.

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Halbreich notes that by emphasizing the relationship of

public art to the whole city, "the site-by-site focus of

some initiating organizations is giving way to a more

comprehensive and coherent choreographing of public

spaces."M

K,Halbreich, "Stretching the Terrain," in Going Public. 11.

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THE ARTS AND COMMUNITY DEVELOPMENT

In the 1980s, the traditional forms of public art

expanded to include new mediums such as "video,...

billboards, protest actions and demonstrations, oral

histories, dances, environments, posters, murals, paintings

and sculpture.""6 (The terms "public art" and "the arts"

are used interchangeably throughout this chapter to refer to

those artistic expressions created in the public interest

which establish a relationship between the art works, the

public domain and the public.) This chapter examines

several arts activities as a resource for community

development efforts.

The Importance of Community Development

Many cities across the country have been confronted

with the challenge to provide more services with less

resources. Dr. Ernest Boyer, president of the Carnegie

Foundation for the Advancement of Teaching, states:

Pressure for services is growing more intense at the very time the economic base is eroding.... Economic pressures are accompanied by racial and ethnic tensions. The old and young increasingly are separated from each

*6Raven, Art in the Public Interest. 1.

31

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other; neighborhoods are racially divided; there are great gaps between the inner city and the suburbs.87

Dr. Boyer believes that, in the absence of shared purposes,

the very notion of community seems strikingly irrelevant to

contemporary life. He identifies that what is at risk in

this diminished sense of community "is not just our cities,

but our sense of nationhood as well."88

Participants in a 1991 symposium exploring the role of

the arts in the i—mmunity-based revitalization of Chicago's

neighborhoods would have concurred. "Vibrant, economically

viable communiti-;-. are the cornerstones of great cities. To

achieve this vision...a fundamental civic commitment must be

made that will enable [a] city's communities to mobilize

their most powerful assets in pursuit of economic vitality

and social well-being."81' Economically and socially healthy

communities can positively contribute to the greater good of

the city, and ultimately to the nation as a whole.

Community development is broadly defined as the

actions taken by people to imorove their environment or

services. Community development occurs because problems

have not been addressed by private enterprise or government

87Ernest L. Boyer, Building Community: The Arts and Baltimore Together (Baltimore: Baltimore Community Foundation, 1992), 4.

K8Ibid., 5.

'‘‘'"Building Community: A Symposium Exploring the Role of the Arts in the Community-Based Revitalization of Chicago's Neighborhoods," 17 June 1991, symposium report sponsored by the John D. and Catherine T. MacArthur Foundation, 7.

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agencies, and can include; a proposed change to the local

area which may have negative consequences for the residents;

the deterioration of existing economic or social conditions;

or missing needs or resources in a community.911 Of course,

these problems are not necessarily mutually exclusive, and

community development organizations may coordinate their

activities with other associations to attack mutual

problems.

Urban development consultant Mitchell Sviridoff

recalled in 1993 that "In the past twenty-five years, the

growth of community development ideas has taken root in

America. Before that time, not one community development

corporation existed. Today, there are over 3,000 in the

United States."91 Community development corporations (CDC)

are non profit organizations which "are community based,

community controlled and represented by residents of the

community."92 An important feature of a CDC today is its

emphasis on collaboration. The common concerns of most CDCs

are housing and commercial development.9’

wWayne K.D. Davies and David T. Herbert, Communities Within Cities: an Urban Social Geography. (New York, Halstead Press, 1993), 11.

9l"Broadening Our Vision: Connecting the Arts and Community Development," 20-21 January 1993, Retreat report, New England Foundation for the Arts, 10.

92Ibid. , 11.

9,Ibid.

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The Importance of Art in Community Development

Basic services such as fire and police protection,

sewer lines and roadways are necessary for societies to

function. Dr. Boyer believes, however, that community means

more than mere survival; "what is needed is a climate where

citizens not only affirm their differences but also

celebrate their commonalities.1,(44 He continues:

the arts not only enrich a community, they are community. Perhaps better than all other symbol systems, the arts cut across the separations. They give rise to many voices, making it possible for people who are racially, economically, and ethnically divided to begin to understand one another at a more authentic level.”

The arts contribute to the economic vitality and

social well-being of communities. They are a multi­

dimensional resource for community-based efforts to

revitalize neighborhood economies, promote physical renewal,

strengthen youth and families, and organize residents to

address their common concerns.96 Dudley Cocke believes that

"culture and art can be fundamental to resistance and

positive change, in part because we get our identity from

our culture and our art....To liberate, community

development must be done by neighborhoods, not to them."97

The arts must also be seen as essential services.

^Boyer, The Arts and Baltimore. 5.

9SIbid.

^"Building Community: A Symposium," 7.

97Ibid. , 16.

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Community-based arts organizations share a number of

characteristics in common with CDCs. Two of the most

notable are leadership that can be effective against

extremely difficult odds, and an enormous impact on

communities as a whole, and on individual lives.98 Arts

organizations control a significant resource in members who

have experience, knowledge and technical skills about the

development of cultural programs and facilities.

Participants in the "Building Community" symposium found,

however, that the arts and community development fields had

seldom collaborated. They concluded that the shared

interests between the two fields must be discussed peer to

peer across, and within, the fields — on both the local and

national levels.99

Approaches to Community Development

Artists represent one group actively engaging

communities across the country in development efforts.

Beardsley attributes these activities to new initiatives

within cities and the interdisciplinary character of

contemporary art.111" Participants in the arts have only

recently begun to identify other agencies and potential

partners which share similar concerns in improving the

,8Ibid., 5.

"Ibid.

“"'Harney, Art in Public Places. 81.

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society around them.1111 These agencies employ community

development techniques which Wayne Davies and David Herbert

classify in their book, Communities Within Cities, as the

philanthropic, technical assistance, self-help, and conflict

approaches.1"2 Some of the benefits and problems of these

recognized techniques are used to examine several roles the

arts play in community development.

Craig Dreeszen finds that the arts have not yet

accessed other research fields which substantiate the arts'

claims of impacting communities."” By accessing the

language and research of the community development field,

the arts can better substantiate their claims, collaborate

with the other fields and improve their programs.

The Philanthropic Approach

The philanthropic approach to community development

brings change to a community from an outside agency, caring

for those incapable of caring for themselves.1(4

Philanthropic organizations have traditionally dispensed

their own funds to provide for needs not being met by local

""See "Building Community: A Symposium," and "Broadening Our Vision."

lt,2Davies and Herbert, Communities Within Cities. 64.

""Craig Dreeszen, "Opening Remarks," at the conference Arts for Social Change: the Promise and the Peril. 1 July 1993, North Adams, MA: University of Massachusetts, notes by author. Dreeszen is the Director of the Arts Extension Service.

""Davies and Herbert, Communities Within Cities. 112.

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co-operation or entrepreneurial activities.105 As

performers, artists can play a role in raising financial

support to address a variety of needs. By touring locally,

nationally and/or internationally, artists can draw diverse

groups into their network, building a coalition of

political, social and artistic groups, providing educational

services, and producing material support.

As nonprofit institutions, arts organizations

themselves are the recipients of philanthropic assistance

from corporations, individuals and foundations. Arts

organizations improve the quality of the life of their

communities and therefore, provide an opportunity for

philanthropic organizations to use their funds to assist in

community development.

The Technical Assistance Approach

The technical assistance approach to community

development also brings change to a community from an

outside agency (usually a government authority), to deliver

goods, programs or services, that might not be provided

otherwise.106 This assistance is considered a "top-down"

approach in which experts with technical or professional

capability, are introduced to a community.11” According to

u,5Ibid., 113.

l(l6Ibid., 114.

l(r7Ibid.

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the Community Workshop for Economic Development (CWED),

their work is "viewed as community empowerment through local

decision making and control over assets, institutions and

opportunities."10* In the technical assistance approach, an

outside expert is introduced to a community to assist with

implementing economic development initiatives.

The arts can also play a role in the economic

development of communities. Many arts organizations employ

methods similar to the technical assistance approach by

delivering services to a community via outreach programs.

In these programs, organizations typically send their

experts — the artists — to work with groups in a community

(the poor, the illiterate, youth). The artists offer the

opportunity to develop skills which can improve self-esteem

and income potential. Other arts outreach efforts work with

social service agencies to provide arts performances at

reduced rates or free.

A second way artists and arts organizations are

involved in the economic development of communities is by

creating jobs, fostering small businesses and stimulating

local commercial activity.llw For example, arts activities

can enhance tourism and encourage pedestrian shopping,

benefitting local businesses such as ^'tels, restaurants and

stores. The arts can play a v.^^i role in community

"‘’‘"Build’ .g Community," 45.

""Ibid., 4.

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economic development by "[attracting] destination traffic —

concentrating people, importing dollars, and exporting

services. The same activity, by discouraging crime or

creating a more amenable setting, redefines the public

environment and ensures the greater durability of a

community's hard won investments in physical renewal."110

A recent study conducted by the National Assembly of

Local Arts Agencies revealed that nonprofit arts businesses

generate $36.8 billion in annual spending, support 1.3

million jobs nationwide, pay $790 million in annual sales

and income tax to local governments and $3.4 billion to

state governments.111 Although not included in the study,

commercial artists and individual artists also contribute to

the economy through the sale of their work and subsequent

spending.

Another way artists and arts organizations contribute

to the economic development of communities is by improving

the physical conditions of a neighborhood, "by making use of

buildings often considered to be [undesirable], which are

difficult to renovate.1,112 Rebecca Riley, Director of the

Community Development Program at the MacArthur Foundation,

notes an overlap between the fields of community development

‘"’Ibid., 7.

“'Jacqueline Trescott, "Arts Boost Economies, Study Says" Washington Post. 27 January 1993, C2.

'“"Building Community: A Symposium," 73.

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and the arts "when a community arts organization is looking

for a facility, or when a community development corporation

wants an arts activity to help revitalize a

neighborhood. "Il3

Davies and Herbert identify a number of problems with

the technical assistance approach to community economic

development which arts organizations must also consider.

For example, services should not be delivered to the

community when key decisions are made without reference to

local residents.114 Sometimes, arts organizations develop

outreach programs to respond to stipulations made by funding

organizations.115 While the benefits to individuals and the

community can be great, the risk is evident in determining

"whose values influenced development and whether recipients

participated in the choice of objectives.1,116 Dreeszen

would concur, "arts organizations must evaluate whose

community, and whose vision of community is being

served."117 Evaluations of an organization's motivations

and competencies, as well as a community's indigenous skills

and interests, can help assure accountability and successful

community development.

"'ibid., 14.

l,4Davies and Herbert, Communities Within Cities. 114.

"'Dreeszen, "Opening Remarks."

"6Davies and Herbert, Communities Within Cities. 115.

'"Dreeszen, "opening Remarks."

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Davies and Herbert identify another problem for

organizations engaged solely in the technical approach to

community development. They state that "economic

development without community development often leads to an

increase in the gap between social classes. Some people —

especially property owners — are more likely to benefit

from the changes than others.""* The provision of services

to the local area, with key decisions made without reference

to local residents, "describes development in the community,

not development of the community.""9 Arts organizations

are able to influence development in communities by

stimulating commercial activities, and to influence

development of communities by cultivating the skills of

individuals.

In identifying the shortcomings of the top-down,

technical approach, Davies and Herbert also point out that

some problems cannct be solved at the local level even with

expert intervention. "The urban scourges of poverty and

crime...are societal issues embedded in the wider problems

of inequality, job availability and social behavior,

although the problems can be mitigated by community-based

initiatives. " ,2° The arts can play a role in community

based initiatives by crossing gender, racial, ethnic and

'"Davies and Herbert, Communities Within Cities. 114.

"9Ibid.

""Ibid., 117.

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class boundaries to involve residents i»~ their community's

development.

Participants in the "Building Community" symposium

concluded that the relationship between arts organizations

and community residents is critical.121 Davies and Herbert

would concur, "When community members and the assisting

group can agree on needs, values, attitudes and knowledge,

the technical assistance approach to community development

can be successful."122 The arts can overcome some of the

stumbling blocks of the technical assistance approach to

community development by creating programs based on needs as

they are identified and defined by a community.

The Self-help Approach

Davies and Herbert identify the contrast between a

technical assistance approach and a self-help approach.

Under the self-help approach of community development,

"people should and can collaborate in an area to provide the

needs and services they require....[although] some change

agent, an outsider, is a vital catalyst for the creation of

self-help local organizations.1,123 Host self-help

organizations rely on outside experts for the initial

121"Building Community: A Symposium," 27.

l22Davies and Herbert, Communities Within Cities. 117.

I23lbid., 119.

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stimulus, and on governments to provide money for facilities

and education.124

"Building Community" symposium participants also

supported the self-help approach, and believed that the

abilities of residents in a community to organize, come

together, and set priorities are essential components for

community development.125 The arts can play a role in

motivating and strengthening the collective community in an

organizational strategy.

CDCs and arts organizations can provide the

inspiration and structure for communities to organize.

[CDCs] try to organize people and neighborhoods around community issues. Organizing is really an attempt to create a sense of community and bring forth a sense of spirit of people in the neighborhood so they can all work together. The arts do the same thing. They create an evocative opportunity for people to begin to share their feelings, emotions and thoughts about what it means for community, what it means spiritually, emotionally, and practically.126

The arts draw broad participation from a wide variety of

residents, provide a common ground to examine local

concerns, and stimulate cooperation to act on those

concerns.127

Organizers are typically trained "to bring people

together, to stop things from happening, and to get

l24Ibid., 121.

l2,"Building Community: A Symposium," 45.

uftiiBroadening Our Vision," 9.

l27"Building Community: A Symposium," 7.

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resources from outside a neighborhood to make good things

happen inside the neighborhood. "u* However, "In light of

the fact that City Hall is not particularly friendly, and

international corporations often do not care about specific

neighborhoods, communities are driven by necessity to

maximize internal assets."129 Artists, arts organizations

and others interested in the arts are cultural assets

internal to a community. The dialogue they initiate with

other community members can play a role in identifying

problems, goals and methods of organizing to address a

community's needs.

The arts can assist in community organizing in other

ways. Arts activities can bring together different groups

to address common goals. "Businesses, churches and schools

seem to naturally come together when organizing something

that involves culture or art."130 The arts play an

important role in enriching the life of the community by

providing opportunities for people to become involved, and

gain a sense of community pride in a neutral and supportive

environment.

The arts can also organize a community by providing

opportunities for people to validate and articulate their

experiences. By celebrating the traditions of community

l2KIbid., 28.

,29Ibid.

,30Ibid., JS.

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residents, the arts can "help a community define and enhance

its sense of self."'31 For example, an arts project can

uncover the history of the architecture or of the people in

an area, to generate a sense of community pride; other

projects can use exhibits or performances to express

cultural characteristics and enhance the community's self-

image.132 The arts contribute to community organizing by

providing an opportunity to reestablish cultural traditions

and values among community members.

Malcolm Miles believes that "When people in a

community learn to value their experiences, they begin to

define for themselves what is best, and initiate actions to

address their needs."133 Similarly, "Building Community"

participants concluded that it is the community that should

define what constitutes development and positive change for

themselves.,M The arts are a resource for community

organizing which already exists in many communities,

although communities need to think more creatively about

using them.135

In addition to organizing communities, the arts play a

role in the self-help approach to community development by

,3lIbid., 26.

,32Ibid.

l33Miles, Art for Public Places. 57.

134"Building Community: A Symposium," 16.

I35lbid., 28.

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cultivating the human resources of a community — the

individuals.

As a means for individual social development, the arts deliver an array of mutually reinforcing benefits to community residents, particularly youth. Participation in the arts provides positive role models, affirms cultural heritage, develops self-esteem and responsible self-determination, stimulates critical thinking, teaches work skills, and spurs academic motivation.136

The arts can develop the potential of individuals who

can then work collectively to develop and build their

communities according to their perceived needs. Myles

Horton, founder of the Highlander Folk School, recognized in

the late 1920s that "unless [people] use [their] own

resources; [their] own intellectual resources within, and

material resources about [them]," they will always be

"waiting to be helped."137 The arts develop the

intellectual, spiritual and social capacities of people and

are a resource to empower people to seek change.

Empowerment is a condition where people are able to

represent and negotiate their own interests from a position

of respect rather than charity.13* The arts can help people

reaffirm their values and heritage, and, in turn, these

people can advocate change for the community. Individual

136Ibid., 7.

,37Myles Horton, The Long Haul. (New York: Doubleday, 1990), 31.

l3*James Laue and Gerald Cormick, "The Ethics of Intervention in Community Disputes," chap. in The Ethics of Social Intervention (Washington, DC: Halstead Press, 1978), 219.

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development and community development are interconnected,

and the arts can play a role in each.139

Although the self-help approach to community

development seems ideal, "satisfying both community needs

and b fdirg intra-community relationships and

associations,"140 Davies and Herbert identify a number of

problems which can reduce its success. In the self-help

approach, similar to the technical assistance approach, many

of the problems can not be solved at the community level,

the leaders' motivations may conflict with community

interests, and most self-help movements still need outside

expertise and/or support, which, if withdrawn, can lead to

the collapse of the movement.141

Some of the other problems with the self-help

approach, such as apathetic attitudes, value differences

within the community, and obtaining consensus on

objectives,142 may be resolved through participation in arts

activities as outlined above. The arts can be important to

working through obstacles in the self-help approach.

Despite its problems, the self-help approach has

important principles applicable to any community development

plan. According to Davies and Herbert, "community

,39"Building Community: A Symposium," 72.

,4(,Davies and Herbert, Communities Within Cities. 120.

I4,lbid.

I42lbid., 121.

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initiation, support and control seem to be vital elements in

self-help organizations.1,143 The arts can be a catalyst in

community initiative by providing opportunities for

collaboration among community members in a non-threatening

environment, to strengthen intra-community relationships and

identify common goals.

The Critical or Conflict Approach

The conflict approach to community development is a

more recent strategy. This strategy focuses on "the

deliberate use and even creation of confrontation by

professional organizers.1,144 Davies and Herbert trace the

basis of this approach in the efforts of Saul Alinsky "to

unify the diverse interests of individuals in [specific]

areas to build upon the power of numbers and release the

latent energy of the peopx»_. "145 '■■’> is is a grass roots

activist approach, which uses an out.lde force to mobilize

people in a community against social injustices.

The arts can also employ the conflict approach to

community development. One tradition of artistic expression

in particular, socially conscious art, is committed to:

l43Ibid., 123.

144Ibid.

,4,Ibid. For more information see Saul Alinsky, Rules for Radicals (New York: Random House, 1971).

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combining realism, social protest, and accessibility,... producing visual editorials about social and political struggles that can be viewed...and understood by the masses....Their goal has been to raise public consciousness and to stimulate resistance to repression....They seek to evoke powerful emotional responses in the viewer.146

Socially conscious artists use a variety of media to create

critical images of society. These artists attempt to impact

people's lives by contributing "to the realization that only

by political awareness and mobilization can the human

condition be improved.11,47 These artists can serve as a

catalyst for communities to create change.

Since the 1960s and 1970s, art forms confronting

social injustices have expanded to include assemblages,

posters and murals.148 Some artists seek to raise public

awareness by creating shocking images. For example, the

1969-70 poster with the title "Q: And Babies? A: And Babies"

printed over a photograph of the aftermath of the My Lai

atrocity, lets the destruction speak for itself. Other

artists hope to raise community awareness and solidarity.

For example, contemporary mural artists often assist

minority groups in creating public art as a "consciousness-

raising device, making it part of a comprehensive program to

improve the quality of their lives. A major strain of

14ftPaul von Blum, The Critical Vision: A History of Social and Political Art in the U.S. (Boston: South End Press, 1982), 2-3.

I47lbid, 8.

I4slbid., 107.

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murals today exhibits ethnic anger unknown to the majority

population.1,149 Socially conscious artists apply the

critical or conflict approach in a number of ways to

stimulate awareness against social injustices.

The arts can also play a supporting role in the

conflict approach to community development. As a form of

entertainment, arts activities can lift morale and occupy

time for striking workers and protestors. In addition, the

arts can be used to create protest messages and motivate

people at rallies and events, using call and response,

slogans, and banners.150 Finally, the arts can be used to

create propaganda to organize people around a cause in

videos and printed media. The arts can be used in a number

of ways to support critical approaches attempting to

unifying diverse people to create change.

Davies and Herbert identify two main problems to the

conflict approach. First, this approach can provoke

tensions among group members and increase the level of

stress.151 The arts however, can be used to effectively

counteract the stress through entertainment and unifying

diverse groups under expressions of solidarity.

The second problem to this approach arises out of

149Ibid., 129.

I50Mary Lazarsky, lecture notes by author, 24 January 1994, Washington, DC: The American University.

l5lDavies and Herbert, Communities Withi.. "4ties. 130.

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ethical questions regarding the "deliberate manipulation of

people."152 Davies and Herbert suggest that "organizers

should concern themselves with community disputes only if

the object is to seek to maximize the ability of powerless

individuals to determine their needs, subject to the common

good of the city or the region in which they are

located."153 Artists and arts organizations involved in the

conflict approach to community development should analyze

the objectives of the factions and understand how their art

might be used to manipulate people.

Conclusion

The arts are catalysts for community development.

Participants in the "Building Community" symposium found:

...the arts function concurrently as generators of economic growth and physical revitalization while at the same time having a significant impact, both practical and spiritual, on their communities' individual and collective human resources. It also grows from evidence that the philosophies guiding enlightened community- based revitalization efforts can lead to an exceptional commitment to value and sustain community cultural assets - heritage, artists, organizations, and facilities.154

There is an emerging partnership that "adds the significant

power of the arts to community-based efforts for renewal,

and at the same time, brings a broadened appreciation and

152Ibid.

I53lbid.

154"Building Community: A Symposium," 3.

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remarkable commitment by community leaders to their cultural

assets.11155

Significant shifts are happening in the fields of art

and community development.

In community development, there is a growing awareness that the most effective approach is not based on a single issue but is comprehensive. As a result, leaders in this area are beginning to form partnerships with organizations in other areas, such as health, education and the arts. In the arts community, the trend is toward diversity or multi-culturalism, based in part on the desire to reach new audiences.156

The potential of these partnerships has been further

enhanced by the recent recession, which has slowed the rate

of commercial development, giving communities time to

plan.157 Now is the time "to look anew at how complementary

disciplines and service arts can be linked to maximize their

impact on growing social concerns. ",5,t

I55lbid., 6.

l56Ibid., 14.

,57Ibid., 70.

l5*Ibid. , 4.

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ART IN RAPID TRANSIT STATIONS

Benefits

Rapid transit systems move people in and around a city

with minimal disruption to activity on the street level.

The Department of Transportation's (DOT) Aesthetics in

Transportation report found that "Without vertical

separation of traffic, cities would eventually be choked

with surface vehicles competing for limited street

space."159 The efficient functioning of rapid transit

systems is vital to cities. Until recently, little thought

had been given to the visual attractiveness of the stations.

The report further found that "Emphasis on the functional

role of rapid transit systems, neglecting aesthetic

considerations, has led to a deterioration of the quality of

their environments. Ridership is discouraged also by a

general lack of maintenance and security."160

Older rapid transit systems exhibit a number of

l59United States Department of Transportation, Aesthetics in Transportation: Guidelines for Incorporating Design. Art and Architecture Into Transportation Facilities. November 1980, 115.

I60Ibid.

53

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problems as a result of the lack of attention to aesthetic

considerations:

Entrances often are inconspicuous, lack identity, and are crowded into narrow slots in the sidewalk. The underground subway is sealed off visually and physically from street life, natural light and fresh air. Confusing, underlit passages impeded movement and orientation. Crime is more likely in some of these mazelike places when underpopulated, particularly in the off-peak hours. Riders are often deprived of waiting amenities, including pleasant sensory stimulation, telephones or toilets. Dirt, noise and stale air will often be characteristic of the environment.161

Where the main design criteria for stations has been

efficiency, the result has produced unpleasant experiences

for the rider. Simply constructing stations, and keeping

them clean, is not an effective solution to these aesthetic

problems. The DOT states "...rapid transit stations, offer

many opportunities to create aesthetic experiences which may

add meaning to, and enrich, otherwise routine trips."162

Europe, the former Soviet Union, and Canada each

recognized the importance of public art in the subways long

before the United States. Stockholm was actually first to

systematically install art in all of its almost 100 transit

stations.161 Their stated goals for the art include: "to

relate the underground to the surface, to animate and

humanize the subways system, and (in some cases) to relate

l61Ibid.

I62lbid.

16,John Chandler, "Art in Transit" Public Art Review, n.d., 11.

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the city's present with the city's past."16*

Public art in transportation facilities does more than

please the eye or decorate the station. For the rider, the

art can create a sense of place in what is often perceived

as a hostile environment. For the transportation agency,

"Public art can improve the image of transportation

facilities, bind communities together, and reduce

vandalism."165 In this setting, public art that stands on

its own merits provides additional benefits that the rider,

the transportation agency and others interested in the arts

can appreciate.

Boston

In the mid-1960s, Boston began a modernization program

of one of the nation's oldest subway systems which had begun

operations in 1897. Today, the four different lines of the

combined subway and streetcar system is over 65 miles long,

has 52 stations, and carries 150 million passengers

annually.166 The purpose of the early modernization project

was to improve the functional efficiency and visual impact

of the stations through good design.167

,wIbid.

165U.S. DOT, Aesthetics. 4.

166Alan Constaline, Massachusetts Bay Transportation Authority, "Arts on the Line," telephone interview by author, 29 March 1994.

167U.S. DOT, Aesthetics. 135.

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A local architectural firm, Cambridge Seven

Associates, was hired to redesign the system. They

developed a number of strategies to provide a consistent,

easy to use service, including differentiating the transit

lines by color, standardizing typography for essential

information, providing pictorial images to relate subway

platforms to above-ground scenes or landmarks, and improving

vehicle design.16* The administrators found that upgrading

the stations of an old system was an effective means of

improving the public's image of rapid transit. Therefore,

improving aesthetic qualities was central to the program.

The administrators also found that service improvements must

follow station modernization or the program would be

perceived as a mere face lift, and possibly resented by the

users.IM

In addition to the modernization program, the MBTA

began acquiring art works in a variety of ways. In 1969,

two local metal sculptors donated works which were installed

in two stations. In 1971, the Institute of Contemporary Art

sponsored an open competition with funds from the

Rockefeller Foundation to create an environmental piece for

a 4 00-foot long pedestrian tunnel at the State Street

Station.17"

I6*lbid.

""Ibid., 136.

17"lbid. , 59.

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The Aesthetics In Transportation report outlines the

history of the initial art programs through 1978:

The Director of the MBTA's station modernization program was very interested in public art and felt that if added to subway design, it would create stations with strong individual identities. At that time, art had not appeared as a legitimate, separate item for MBTA budgets, so it was listed as "wall graphics" and "special features." Six different artists (three painters, a sculptor, a photographer, and a ceramicist) were contracted to create work for four stations.171

The MBTA was open to the idea of arts in the transit

stations although there was no formal art program or

administrative structure. The report identifies several

problems which arose as a result:

- in several cases the art work was sited in dark and little used sections of the station platforms; - local artists were resentful of the program because no public announcement or solicitation of work was made; - the artists who were commissioned often ran into severe difficulties in getting paid, and had problems with contractors and contracts.172

As a result of these criticisms, the MBTA became aware of

the difficulties of administering a fair selection process,

and of the need to involve the community in public art

projects.171

Events at the federal level further assisted the MBTA

in developing a formal art program. In early 1977,

President Jimmy Carter asked each federal agency to support

,7lIbid.

,72Ibid.

l7,Linda Coe, ed. Arts On The Line: A Public Art Handbook (Cambridge, MA: Cambridge Arts Council, 1987), 5.

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projects which contributed to the architectural and cultural

heritage of local communities. Then-Secretary of

Transportation Brock Adams echoed that sentiment when he

issued a statement on design quality that committed the DOT

to both fund and encourage good art, design, and

architecture in transportation.

The DOT policy statement officially encouraged the

expenditure of funds for art in new and renovated transit

facilities. In addition, the DOT would fund the development

and administration of an art program through the completion

of a project, including public education and promotion

efforts.174 The MBTA1 s interest in incorporating the arts

in the transit stations could now be developed into a formal

arts program. The first case study, discussed in chapter V,

examines this model program in depth.

,74Ibid.

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THE RED LINE NORTHWEST EXTENSION:

ARTS ON THE LINE

In 1978, shortly after the United States Department of

Transportation (DOT) established a policy encouraging the

expenditure of funds on art, the Massachusetts Bay

Transportation Authority (MBTA) and the Cambridge Arts

Council (CAC) joined forces to bring a comprehensive art

program into new and renovated mass transit stations in the

Boston area. This public art program, named Arts on the

Line, represented "a pioneering effort to humanize subway

stations."'7'1 The Cambridge Arts Council researched,

developed and implemented the initial phase of the Arts On

The Line project from 1978 to 1985.

Project Background

The MBTA began a ten year design and construction

project for four new subway stations in 1976. This 3.2 mile

addition to the subway system was known as The Red Line

Northwest Extension Project. The Extension included

separately designed stations: Harvard Square, Porter Square

and in Cambridge, and Station

l7SCoe, Handbook. 3.

59

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in Somerville. Arts on the Line integrated twenty major

works into these four stations.

Funding for the Extension project was received from a

variety of sources. The Urban Mass Transportation

Administration (UMTA) funded 80 percent of the $574 million

construction costs, while the balance was raised from local

funds.176 UMTA is the administrative agency which

implements DOT directives. In 1978, UMTA awarded the

Cambridge Arts Council and the MBTA a $70,000 grant to begin

the planning process to incorporate art into the Red Line

stations.177 This grant allowed the MBTA and the Cambridge

Arts Council to establish guidelines for a formal art

program.

UMTA policy allowed for up to two percent of the

construction project budget to be expended on art for

transit facilities. The MBTA committed a half of one

percent of the construction budgets for each of the stations

for art, for a total of $695,000.178 UMTA policy encouraged

the MBTA to fund art works for the Red Line through the Arts

on the Line program.

The Arts on the Line program was designed to both

install permanent art work in the stations, and administer

176Ibid.

177Pallas Lombardi, "Arts on the Line: Eight Year Report," October 1986, State Transportation Library, Boston, 13.

17l*Coe, Handbook. 9.

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temporary art projects while the subway was under

construction. A full time administrator and a half time

assistant were hired initially for a one year period. This

staff was responsible for researching and developing program

decisions which were then approved by the MBTA.

Community sentiment about the new subway was mixed.

As one Davis Square resident said, "[While it] brings people

in, yes, more significantly perhaps, it takes people

out."177 At one point, community hostility toward the

subway construction escalated to a lawsuit which the City of

Cambridge eventually joined.1*0 CAC was an outside agency

hired by the MBTA, to address problems in both the arts

community and in residential areas surrounding the sites.

The "Arts on the Line: Eight Year Report" reflects

that the first real push for the art program came from the

Cambridge Arts Council. Eighteen months prior to the formal

existence of the program, members of the Cambridge Arts

Council had begun conversations with the MBTA, DOT, and the

architects.181 This dialogue coincided with the DOT'S

statement on design quality and UMTA's statement allowing

for transportation funds to be allocated for art. Although

,7,,Davis Square Meeting, "Arts on the Line," minutes by the Cambridge Arts Council, 30 August 1979, 2.

'^’Jennifer Dowley, "Arts on the Line: A Pilot Project in Arts and Transportation," Cambridge, MA: Cambridge Arts Council, 1980, 7.

m Ibid. , 5.

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the MBTA was cooperative in developing the Arts on the Line

program, they did not lead the effort.182

Project Goals

The early conversations between the CAC, the

architects and the MBTA, served to inspire the program's

goals: "selection of art work of the highest quality as well

as art work that was an integral part of the architecture

and the community....[In addition], the art was always

thought of as environmental and intimate [not] isolated or

monumental."183

It is clear, however, that the various administering

agencies had different interests in the early stages of the

project. Former Arts on the Line administrator Jennifer

Dowley explains:

The DOT and UMTA were interested in funding a pilot project to further explore the goals of Secretary [Adams'] statement. The MBTA did not have a formal arts program but was open to the idea of arts involvement in the subways. The Cambridge Arts Council was available with expertise in public art, a good reputation with local artists, and a strong interest in seeing art integrated into public spaces. By this time, some of the architects were expressing support for the idea of art (as opposed to graphics) for the stations.1”

The MBTA initially perceived the art program as "a

‘^Jennifer Dowley, telephone interview by author, 28 February 1994.

183Dowley, "Pilot Project," 5.

184Ibid., 2.

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burden, added on."185 They later realized the art program

would be beneficial by involving neighborhoods in the

construction project. The MBTA1s objectives focused on the

function and maintenance of the permanent art. Their

program criteria for the art was that it be: site-specific,

high quality, durable in nature, resistant to vandalism, and

require minimum maintenance.'*6

CAC's objectives focused on developing a process to

integrate permanent art works within the transit stations.

The Council felt strongly that a public art program has a

responsibility to the local arts community,187 and it

concentrated on developing a fair Artist Selection

Procedure. The goals of the process were to ensure

community involvement, aesthetic decision-making by art

experts, involve the artists at the earliest possible phases

of a station's design, and meet the MBTA's safety and

maintenance concerns.188 The Council also developed a

series of temporary art projects to lessen the impact of the

subway construction, and expand the involvement of artists

and community members in the construction process.

Some of the architectural firms had already considered

""Wolkomir, "Sculpture in the subways?" Smithsonian. 118.

l86Lombardi, "Eight Year Report," 15.

l87Dowley, "Pilot Project," 15.

l88Lombardi, "Eight Year Report," 14.

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including art works to supplement their station designs.

Their processes were in place before Arts on the Line was

formalized, resulting in tension between the CAC and the

architects. For example, Skidmore, Owings & Merrill,

architects for the Harvard Square station "felt that [they]

should have had complete control over the selection

process. ",*9 Cambridge Seven Associates, architects for the

Porter Square station, made it clear that "[they] wished to

administer the arts program without outside assistance.1,190

The architects were receptive to including art within the

stations and intended to commission artists directly. They

had not considered involving community residents in the

selection process prior to the Arts on the Line program.

The goals of community residents i-. absent from the

various documents recording the development of the Arts on

the Line program. Community residents and business

representatives were asked to participate in a process

designed without their input. Dowley concurs that this new

push for a more place-oriented work came from CAC, not the

community.191

1,<9Dowley, "Pilot Project," 18.

I90lbid., 39.

l9lDowley, telephone interview by author.

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Programming and Community Involvement

Community involvement was encouraged during the

implementation of the Arts on the Line program in three

ways: in the permanent art selection process, in the

temporary art programs, and in public education efforts.

Permanent Art Selection

The CAC developed a process for selecting artists who

would provide permanent art works in the transit stations.

The Council assembled separate art committees of ten to

fifteen people for each station. Members of the committee

were selected by the project administrator based on input

from the community, the MBTA and the Cambridge Arts Council.

Separate committees were selected for each station to

address concerns of the differing neighborhoods, adequately

administer substantial art allowances, and ensure the

representation of a variety of aesthetic interests.192 The

Arts on the Line administrator chaired and facilitated the

meetings of the art committee as a neutral, non-voting

member.

The art committee was organized in two subgroups: the

non-voting advisory group and the voting art panel.193 The

advisory group consisted of individuals with an interest in

192U.S. DOT, Aesthetics. 59.

191The process as outlined here is compiled from similar accounts recorded in Cruikshank and Korza, Going Public: Coe, Handbook; Lombardi, "Eight Year Report;" and Dowley, "Pilot Project."

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the project including the client, the architect, the

community development office, and the historical commission.

One or two additional community members were invited to

represent area resident and business interests. The

advisory group connected the public to the artists and

administrators of the public art program.

Members of the advisory groups were responsible for

developing a site profile which described the social and

physical dimensions of a site. For example, residents might

describe the people in the community and potential transit

users, interesting or significant community features or

historical events, and acceptable types of art.19* The site

profile was used by the art panel to select artists who

could work with the relevant information.

The art panels were comprised of three arts

professionals (artists, curators, museum directors, art

educators, writers, or public art administrators), who were

knowledgeable about public art. The Cambridge Arts Council

determined that, of the three panelists, one had to be an

artist, one had to live or work in the area of the public

art site, and one had to be from outside the state.195 The

jurors were selected from a variety of art disciplines based

on solicited resumes, references and recommendations from

art professionals and institutions. These voting members of

,9,Lombardi, "Eight Year Report," 19.

l9SCoe, Handbook. 17.

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the art panel were responsible for selecting the artists.

Community members of the advisory panel participated

at two stages in the artist selection process: in the

conceptual stage and prior to the art panelists' selection

decision. The artist selection process is summarized below.

The first step involved introductory meetings of the

entire art committee. At subsequent meetings, the committee

visited the site, was exposed to a variety of public art

projects, and developed the site profile. Procedures for

selecting the art differed for the four stations depending

on the interests of the participants.

For example, at the time the Davis Square station was

built, the majority of the area was residential. It housed

primarily blue collar workers and elderly residents, within

a diverse ethnic mixture of Portuguese, Italian and

Irish.196 As a result, the community participants suggested

that "special considerations should be given to Somerville

[artists], the art should reflect Somerville's rich

historical past,"197 and the arts imagery should be

accessible to the people. Based on community residents'

suggestions, the selection policies were revised for this

station to encourage artists' presentations to the

community. Additional community involvement was encouraged

|9f,Davis Square Meeting, "Arts on the Line," minutes by Cambridge Arts Council, 30 August 1979, 2.

l97Davis Square Meeting, "Arts on the Line," minutes by Cambridge Arts Council, 20 September 1979, 2.

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through a suggestion box at the site of a storefront display

exhibit of artists' proposals.198

In contrast, the Harvard Sguare committee expressed

different concerns. The area surrounding the station is a

major focus for retail, tourist and student activity in

Cambridge, with heavy pedestrian traffic.199 Advisory

members felt that "the neighborhood is generally apathetic

about developments in Harvard Square and it was not

important for the art to reflect the neighborhood or that

local artists be used.1,2(10 Circulation and safety were of

major concern to the MBTA representative and the panel

decided not to consider floor standing art works.201

Another committee member expressed concern over the high

crime rate in the area, and the vandal resistant qualities

became a higher priority than at the Davis Square

station.2112

In the next step of the artist selection process, the

art panelists met to review artists' slides and create a

short list of artists for the particular site. Once the

short list was identified, the panelists determined the

l9!tDavis Square Meeting, 30 August 1979, 2.

■"Harvard Square Meeting, "Arts on the Line," minutes by the Cambridge Arts Council, 12 February 1979, 1.

2l<’lbid., 2.

201Lombardi, "Eight Year Report," 26.

2lr2Ibid.

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method of soliciting artists' proposals from an open

competition, limited competition, invitation, or direct

purchase. Arts on the Line did not use the direct purchase

method because, "it was inconsistent with the project's

guiding concept that artists collaborate with the architects

in the design phase in order to ensure that the art be

integrated into the design, and specific to the site."203

Panelists chose the limited competition or the invitation

method most often.

In the fourth step, the artists were invited to

compete and develop proposals based on a pre-determined fee

(approximately one percent of the art budget for Arts on the

Line). The artists were provided with site information

including: architectural plans, historical information,

minutes from the art committee meetings, demographic, social

and environmental information, and details of the artist

selection procedure.201 The artists then separately

presented their proposals in meetings with the entire art

committee.

After the artists' presentations were completed, the

advisory group members took an active role in offering their

opinions and suggestions to the art panel. While the CAC

reports that the views of the advisory group were carefully

considered and discussed, at least one community

203Coe, Handbook. 23.

2WLombardi, "Eight Year Report," 31.

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representative felt otherwise. "We weren't given to

understand that our opinions would necessarily negate

anything."205 Some community members felt their

participation was "just a part in the whole process."206

The Cambridge Arts Council introduced a public art

program that probably would not have been provided

otherwise. The Council used a technical assistance approach

in developing a procedure to select artists to create the

permanent art of the Arts on the Line program. Although the

Council delegated responsibility for selecting the artists

to a committee, they maintained control of the process. The

CAC designed the selection process and chose the

participants.

As a result, some community representatives

interpreted the CAC's actions as condescending. They felt

their participation was included where "[it] could not do

any damage."21’7 Community resident Carol Dempkowski

elaborates:

[The CAC] couldn't believe that anyone from Somerville had any taste in art, or knew what they wanted or had any preference. I had to request to look at what [the art panel] was considering. They tolerated it, but I certainly didn't have any say in it....I had to intrude

20SGinny Greenblatt, "Arts on the Line," telephone interview by author, 12 April 1994.

2uhIbid.

207Carol Dempkowski, "Arts on the Line," telephone interview by author, 12 April 1994.

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myself...so it was sort of an insulting gesture, I felt.2118

Participants from the Somerville community, which was

already organized and active around subway construction

issues, resented the CAC's process because they were asked

to participate but not given responsibility.

In contrast, the CAC reports that "community

representatives add a vital balance in the decision-making

process resulting in public art work..."209 The CAC also

reported that community representatives who did serve in

advisory groups "found the experience interesting and

rewarding. Moreover, they...appreciate the difficulties

involved in making the decisions."210 While the CAC stated

their belief in community participation, implementation was

not effective from the participants' point of view. The

technical assistance approach was resented by the community

representatives.

Temporary Art Projects

Construction of the subway had many negative affects

on the area: daily changes in surface routes frustrated

pedestrians and drivers, residents had to cope with noise

pollution and the disruption of neighborhood life, and

nearby businesses feared that the inconveniences would

2(WIbid.

2ll9Coe, Handbook. 37.

2l(,Lombardi, "Eight Year Report," 37.

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decrease customer traffic.2" The Cambridge Arts Council

developed a number of temporary art projects to prepare the

public for the permanent art works and to lessen the

negative impact of construction. These projects sought to

"emphasize the positive, wondrous aspects of [the

construction] in a poetic or educational manner."212 The

Council also saw these projects as another way to involve

artists in the construction and expand the scope of the

artists' goals in working in non-traditional settings. A

few of the projects are summarized below.213

In the "Words From Below" project, a writer was hired

in an open competition to write and publicize feature

stories about unusual aspects of the construction. Another

artist was hired to photograph underground construction

methods that the public could not see. These works were

shown on evening news programs, and exhibited at both the

MBTA and Harvard University.214 Still other artists were

commissioned to paint murals on plywood walkways and

concrete traffic barriers. Their images reflected

2MDowley, "Pilot Project," 69.

212Ibid.

2l3For a complete listing and detailed description of Arts on the Line temporary art projects, see Dowley "A Pilot Project," 69-76. Additional projects are recorded in Lombardi, "Eight Year Report," 76-89.

214Dowley, "Pilot Project," 70.

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historical aspects of the area and added whimsy and humor to

the sites.

One temporary art program, "Merchants on the Line,"

developed as a collaborative effort between merchants along

the construction route and the Cambridge Arts Council.

These retailers had organized themselves to develop

promotional programs and Dowley was asked to be on the

consultant selection and steering committees. Arts on the

Line provided some programmed events to correspond with the

merchants' events. In return, "the merchants provided

valuable insight and direction about future arts

programming."215 This collaborative effort marked a change

from the other temporary arts programs in that it developed

out of a community's self-defined needs.

Dowley concludes in her report that the temporary art

program provided the only visible part of the Arts on the

Line program in its early years. For the transit agency,

"The positive impact in terms of public relations for the

MBTA far outweigh[ed] the amount of money invested."216

Dowley believes that, although the projects did not

have enough money to truly divert the negative effects of

construction, they did have lasting results. For example,

the photography projects provided a "valuable and lasting

215Ibid., 72.

2l6Ibid. , 75.

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record of artists' perceptions of construction.1,217 In

addition, these projects provided artists with some income

and exposure to larger audiences.

The Cambridge Arts Council primarily used a technical

assistance approach to encourage economic development of

artists. Most community residents were passively involved

in the temporary art program as audience members.

Public Education Programs

A third method of community involvement in the Arts on

the Line project occurred as public education efforts.

During the first few years of Arts On The Line, the

administrator was involved in a number of public education

projects. Presentations were given for a variety of

community groups using slides of the artists and architects'

moaexs ana arawxngs. - xn aaaxcxon, rne program

coordinator and the MBTA project coordinator conducted two

hour group tours of the subway stations and the art, by

request.

The CAC also produced a half hour educational and

promotional documentary film Arts on the Line.219 This film

tells the Arts on the Line story through testimonials by a

2|7Ibid.

2ll

2|9Arts on the Line, produced by the Cambridge Arts Council, 30 min., Northern Lights Productions, 1985, videocassette.

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variety of people involved with the project.220 The film

can also be used for arts advocacy to increase awareness

about contemporary public art.

Additional public education projects included the

first New England Public Art Conference in March 1984, and a

day long art dedication ceremony in each of the stations in

May 1985. The conference was a four day series of

workshops, forums, and special events designed to stimulate

the interest of artists in making and commissioning public

art.221 CAC estimates the conference was attended by

hundreds of artists, architects, planners, administrators

and members of the general public.222

The Cambridge Arts Council again primarily employed

the technical assistance approach in developing public

education efforts. While Dowley believes "The measure of

success for the art work depends on the amount of public

knowledge and understanding of it,"223 the public was not

involved in determining appropriate methods of obtaining

this knowledge. Just as early meetings were held with the

architects to discuss the direction of the art works,

similar meetings with community members would have been

beneficial to determining the content and direction of

220Lombardi, "Eight Year Report," 94.

22lIbid., 90.

222Ibid.

22,Dowley, "Pilot Project," 76.

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educational programs. An agreement about the needs, values

and knowledge could have been reached between the community

groups and the administering agency so the technical

assistance approach could have best served the communities.

Assessment

The Arts on the Line project accomplished many of its

stated goals. An arts selection procedure was developed and

has been nationally replicated. The DOT has adopted Art on

the Line's policies for incorporating the arts into transit

systems as its model for similar programs.224 The local

arts community was informed and involved from the early

stages of the program's development, community participation

was encouraged through the advisory panel of the art

committee, and aesthetic decisions were made by panels of

art experts to ensure quality and variety. Arts on the Line

resulted in one of the largest collections of art in an

American transportation setting.225 Within this wide range

of art works, the CAC was also able to meet the MBTA's

concerns for safety, and minimal maintenance requirements.

The focus of the Arts on the Line project was to

involve the arts intimately in transportation facilities.226

In the earliest self-evaluation, the CAC identified its most

224Lombardi, "Eight Year Report," 14.

22

226Dowley, "Pilot Project," 81.

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successful art works of this project as the ones that

responded most closely to the architecture.227 Although the

project benefitted from community input, community

development was not a stated goal and the result was a

somewhat limited pursuit of community involvement. The CAC

did not establish criteria for examining the effectiveness

of community participation in the process, and the community

representatives felt that their input was not taken

seriously.

The Arts on the Line program was designed and

implemented at a time when collaborations between artists,

architects and communities were just beginning to develop

(as discussed in chapter III). Dowley believes that this

was a transitional project in the history of public art.

"It began to shift away from the modernist notion that

museum art work could be placed in an urban context with

some modification."22*

Despite the community's limited involvement, response

to the Arts on the Line program was positive. Subway users

and station neighbors responded positively to polls by the

media, "people do not like all of the art but they like most

of it, and they generally think it is a good idea and a

proper use of public funds."229 Another indicator of the

227Ibid., 26.

22*Dowley, telephone interview by author.

22gLombardi, "Eight Year Report," 37.

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communities' acceptance of the art is that there was almost

no damage to the art works, and a few graffiti marks were

promptly cleaned by the neighborhood residents.230

A few factors contributed to the positive response to

the Arts On The Line program. First, the CAC had the

ability to reach segments of the community not usually

involved in "the niceties of connoisseurship.1,231 As a

result,

cooperation was achieved among merchants affected by the construction, community groups from various neighborhoods, schools served by the subways, and universities and galleries, as well as artists and craftspeople involved in both the literary and visual arts •

The Cambridge Arts Council, as a local agency with strong

ties to the arts community, was important to the success of

the Arts on the Line program.

A second factor contributing to the positive response

to the project was the interest of artists in creating more

place-oriented public art. For example, artist Will Reimann

sandblasted designs from different indigenous ethnic groups

into columns surrounding the Porter Square station, artist

James Tyler cast masonry figures using area residents as

models at Davis Square, and artist Nancy Webb created a

series of bronze tile reliefs depicting local wildlife in

230Wolkomir, "Sculpture in the subways?" Smithsonian. 126.

23lCruikshank and Korza, Going Public. 11.

232Ibid.

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the Alewife station area. Owners of a Somerville tile

makers shop worked with elementary school age children to

design and fabricate a tile mural for the Davis Square

station. As the Council stated, "Because the community was

so intimately involved in its creation, the mural is a great

source of pride to Somerville."233 Although the CAC may not

have effectively facilitated community involvement, they

created a process where artists could respond to information

about the place provided by community representatives.

The technical assistance approach of the Arts on the

Line program primarily promoted development in communities

by delivering services and stimulating local commercial

activities. This program began to address development of

certain segments of the communities by working with local

merchants, commissioning local artists, and encouraging some

local participation in the artist selection process. The

process developed by the CAC to commission public art is

explored in the next case study and expanded community

involvement is examined.

233Lombardi, "Eight Year Report," 58.

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ARTS IN TRANSIT: THE SOUTHWEST CORRIDOR PROJECT

In 1984, the Massachusetts Bay Transportation

Authority (MBTA) contracted UrbanArts to develop and

implement a public art program for nine new rapid transit

stations on the Orange Line, in the Southwest Corridor

section of Boston. The program, named Arts In Transit, was

based on the national standards established by the Arts On

The Line program. Arts In Transit, completed in 1990,

succeeded in installing ten permanent sculptures and murals

in the stations, with a budget of $425,000.2M In addition,

eighteen works of literature were installed on granite

slabs, the neighborhoods were photographically documented,

and oral histories were collected from Corridor community

residents.

UrbanArts had been founded in Boston, in 1980, as a

private non-profit agency committed to public and community

art programming in the urban environment. Pamela Worden was

Founder, and remains President. Worden, as the first

Director of the Cambridge Arts Council, helped initiate the

Arts On The Line program.

2WF.W. Leupold, "UrbanArts Artists On Track in Southwest Corridor," South End News. 4 October 1984, 12.

80

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Project Background

In the late 1960s, a four mile long "large swath of

land" was cleared through the Southwest Corridor for a new

interstate highway. The proposed highway was to cut through

densely populated neighborhoods, but community opposition to

the project forced its cancellation. Worden recalls:

In 1970, Governor Francis W. Sargent declared a moratorium on the original plan. By June 1975, the 1-95 roadway was officially removed from the Federal Interstate Highway System by an action of Governor Michael S. Dukakis, and for the first time in United States history, a major highway project was abandoned in favor of alternative uses. 5

The federal money (half a billion dollars) which was to have

been spent for the Interstate was instead transferred to the

MBTA to be used for a new rapid transit line and a park,

through the creation of The Southwest Corridor Development

Project (SWCDP). Worden notes, "Once this transfer of funds

was accomplished, neighborhood residents continued to play

an active and unprecedented role in monitoring critical land

use and urban design decisions to ensure that their local

needs would be met."2-’6

The SWCDP resulted in a relocated subway line, new

commuter rails and Amtrack lines, and a new park system.

The project encompassed an area that links Boston with seven

of its neighborhoods, in which one-quarter of the city's

2,

2MIbid.

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population resides. Ethnic diversity among Corridor

residents includes Asian, African-American, Cape Verdean,

European, Hispanic, Middle Eastern, Native American, and

West Indian.237 Surprisingly, the MBTA was slow to

implement an art program as part of the SWCDP, even though

they received positive press coverage and national

recognition for their pilot program, Arts on the Line. By

the time Arts in Transit began in 1984, station design was

completed for the nine new subway stations, and construction

had begun.238

The MBTA issued its formal request for proposals in

the winter of 1983. After a national search, UrbanArts was

awarded the contract in the spring of 1983. The art program

was then delayed when the MBTA took nearly a year to sign

UrbanArts' contract.

UrbanArts states that the MBTA delays limited the

possibilities for art and further aggravated tensions

between the transit authority and the community.239 By the

fall of 1984, however, some of the issues had been resolved,

UrbanArts had hired a project director (Eileen Meny), and

237Ibid., 5.

23811 Executive Summary," Creating a Sense of Place in Urban Communities. 15 January 1991, a report submitted by UrbanArts, Inc. to the Massachusetts Foundation for the Humanities, n.p. 12.

239Breitbart and Worden, New Roles. 6.

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nine separate community groups (one for each station) had

been formed.

Project Goals

The MBTA had limited objectives for the art program.

According to UrbanArts,

...many within the transit bureaucracy...were eager for a quick and easy fix to the community's latest demand, this time for public art The MBTA's objectives were clear. If there was to be art, its role would be to enhance the beauty of its stations, reduce vandalism and generally improve its public image....the MBTA, in concert with many project architects and engineers, wished to use the arts as a way to bury mistakes of urban renewal in the 1960s and to revive memories of earlier, presumably happier times.240

There were others at the MBTA who saw this program as an

opportunity to divert attention from the negative effects of

construction itself, as was tried with the Arts On The Line

program. MBTA officials saw the art program as a way to

serve their needs rather than the affected communities.

In contrast, community residents had higher

expectations for the program. Worden explains:

[The community] wanted an art program to help make the rapid transit stations more representative of their individual communities and to help create a sense of place within each neighborhood people invested in the art program as a way of reducing tensions that had long existed in many Southwest Corridor communities.241

UrbanArts reported that residents wanted to increase their

involvement in the art program beyond advising on the

240Ibid., 9.

24,Ibid., 10.

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permanent art installations. Community members also wanted

a program that would incorporate more than the visual arts

to "reflect the diverse cultural traditions of people living

and working along the Corridor."242 To many community

residents, the level of local involvement in the arts

program was seen as a prime indicator of how well the MBTA

would carry out its promises of community participation in

the construction project.243

UrbanArts expressed multiple and far-reaching goals.

In an interview with Worden, Sam Bass Warner identifies that

Worden conceived of this Orange Line project out of her

experience with the Cambridge Arts Council and its

administration of the Arts on the Line program.

Warner continues:

Worden wanted to institute some process whereby the occasion of commissioning the art works would stimulate the nearby communities to undertake some cultural activities of their own, ideally activities that might continue even after the stations were built and the commissioned works installed.244

UrbanArts identified both short and long term goals.

For the short term, it was hoped that the program would help

artists gain recognition and expose the general public to

242Ibid., 8.

243Kevin McCaffrey, "Art for Whose Sake, Locals Ask T," Jamaica Plain Citizen. 2 April 1987, 2.

244Sam Bass Warner, "Overview: Arts in Transit: The Southwest Corridor," Creating a Sense of Place. 4.

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new and different forms of art.245 Community involvement in

the artist selection process would also be expanded. From

the beginning, community involvement was sought to help

design the program. For example, while UrbanArts waited for

the MBTA to sign their contract, they "requested and

received seed monies from the state arts council to convene

art experts and community representatives to explore ways in

which this art program would meet the expectations for

participation that existed within the targeted

communities.1,246

Over the long term, administrators hoped the program

could unite diverse communities; "it might play a

constructive role in bringing people together and healing

old wounds as part of a constructive process of community

rebuilding. 1,247 They also hoped the art and literature

programs would help create a "sense of place" and enhance

the quality of the built environment within each Southwest

Corridor neighborhood. UrbanArts was confronted with the

challenge of meeting their goals, and those expressed by the

transit authority and the targeted communities.

Programming and Community Involvement

The Arts In Transit public art program involved the

24SMyrna M. Breitbart, "Project Goals," Creating a Sense of Place. 16.

246Breitbart and Worden, New Roles. 8.

247Ibid.

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Corridor communities in two ways; in the artist selection

process for the permanent art, and in a series of temporary

art programs.

Permanent Art Selection

The nine stations in the Southwest Corridor

construction project were divided into three sections, with

three subway stations in each section.24* Section I served

the South End and included the South Cove, Back Bay and

Massachusetts Avenue stations. Section II served Lower

Roxbury and the and included Ruggles

Street and Roxbury Crossing stations as well. Section III

included Boylston Street, Green Street and Forrest Hills

stations. UrbanArts followed this pattern. Each subway

station had its own site committee, and each section of

three stations had an art panel.

Each site committee included local representatives of

businesses, institutions and local residents. UrbanArts

increased community involvement by expanding the size of

each committee from one or two, to eight. The site

committees also included a representative from the MBTA and

the station architect.

The eight residents volunteered or were selected by

UrbanArts from a list of people compiled at community

meetings during 1984. Warner reports that "librarians,

24*Leupold, "UrbanArts Artists On Track," 3.

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ministers, and a range of persons signed up, happily a sort

of cross-section of the racial and ethnic composition of the

neighborhoods."249 Nominees were also generated by the

community. UrbanArts made the final selection.

Similar to the Arts on the Line project, the site

committees for Arts in Transit were responsible for

developing a site profile — an overview of the neighborhood

for the artists to consider when creating the art.

UrbanArts, however, expanded the responsibilities of these

site committees. In Arts on the Line, the committee met

once to describe the station and its social and physical

context. In Arts in Transit, the committee became the

project client.250 The site committees met over several

months. The station profiles "ranged from direction for

possible locations of art work to detailed descriptions of

the social, cultural, and historic context of the

neighborhood, and thoughts about future direction for change

in the community."251

UrbanArts observed that most site committees

emphasized positive aspects of the cultural diversity of

their neighborhoods, identifying many of the contributions

made by ethnic groups. The committees chose not to

249Warner, "Overview," Creating a Sense of Place. 5.

250Pamela Worden, "Arts in Transit: Process and Products," Creating a Sense of Place. 12.

25lIbid.

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emphasize the negative effects of urban renewal, highway

construction or gentrification. Worden notes, "Many

participants in the Arts in Transit project believed that

those outside their neighborhoods ought to be presented with

a view of Southwest Corridor life that is more balanced and

upbeat [than media representations of crime and

violence]."252 The site committees provided an opportunity

for residents to define their communities and "...avoid

having [a definition] created by others with more

questionable intentions...."253 This positive vision helped

establish a sense of personal and communal self esteem.254

These site profiles were essentially completed by the winter

of 1986.

Each of the three art panels was comprised of five

arts professionals. Warner notes that UrbanArts selected

panelists who reflected the demographics of the three

station section for which they would be choosing artists.

As a result, minorities represented 62% of all arts

panelists for the combined sections.255 The art panels were

responsible for reviewing the community profiles and

recommendations of the site committees, and selecting the

252Breitbart and Worden, New Roles. 25.

253Ibid. , 26.

254"Executive Summary," Creating a Sense of Place, n.p.

255iistatus Report on Community Participation and Minority Involvement," addendum E in Creating a Sense of Place, n.p.

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artists for the permanent art installations.256

Some community members were critical of the proposed

process: "[They] criticized the 'two-level* hierarchy of

selection: they felt that a panel should not have to approve

the recommendations of the site committee, but that there

should only be one committee to make the decision about

artist selection."257 The art panels retained final

authority to make selection decisions based on the Federal

guidelines. UrbanArts notes, however, that the art panels

and site committees agreed on their decisions in almost

every case.258

UrbanArts had been hired to administer a public art

program for a community which actively pursued involvement

in a subway construction project. UrbanArts used a

technical assistance approach to implement the artist

selection procedure which had been designed independent of

the community. Community involvement, however, was expanded

beyond an advisory role.

In the second part of the Arts In Transit project,

UrbanArts departed from the technical assistance approach.

Temporary art programs challenged the Federal policies by

empowering local residents, and expanded concepts of public

256Breitbart and Worden, New Roles. 13.

257Ellen G. Lahr, "Arts in Transit Included in Southwest Corridor Project," Jamaica Plain Citizen. 2 June 1984, 1.

258Breitbart and Worden, New Roles. 13.

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art by including residents in the creation of works using a

variety of artistic media.259

Temporary Art Programs

UrbanArts wanted to involve more community residents

than was possible during the permanent art selection

process. They solicited proposals for a temporary art

program that would provide a new perspective and access to

the arts, celebrate the spirit and integrity of the

community, create new audiences, and offer artists a new

environment in which to create their work.260

The Temporary Art Program included projects in

photography, literature and oral history. Each of these

projects had a two-tiered structure similar to the permanent

art project, and each was developed in collaboration with a

local institution, "so that materials and relationships that

the project generated could become a permanent part of the

community."261 While the MBTA gave UrbanArts permission to

launch these programs, it was initially unwilling to fund

them.

Photography

Linda Schwartz, a Massachusetts photographer, proposed

2S9Ibid., 11.

2W)Ted Landsmark, "Along the El," Views. Fall 1987, 14.

26lWorden, "Process and Products," Creating a Sense of Place. 13.

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and coordinated a photography project. "The Artist's Lens:

A Focus on Relocation," paired five professional

photographers one on one with students from the Hubert H.

Humphrey Occupational Resource Center (ORC) of the Boston

Public Schools. The photographers in "The Artist's Lens"

were selected by a panel of arts professionals from a field

of over fifty applicants. Students were selected by their

photography instructor at ORC based on the quality of their

work and their commitment to the project.

Together, the photography teams recorded more than

6,000 images of Boston's elevated Orange Line, known as the

"El."262 The teams worked together for a year and a half

and captured the architecture and people along the El prior

to its demolition. The photography project had many

benefits for student participants:

The Artist's Lens provide[d] specific vocational training, [and] artistic discipline. The students [were] on salary for the time they spen[t] each week documenting and processing their own work. The greatest benefit for them, however, may [have been] the rare opportunity each [had] to work directly with an experienced artist for the period of the project.263

In addition, Worden observed that the more the teams worked

in the communities along the Corridor, the stronger their

bonds became with one another, and with the residents.

Throughout the photography project, "work-in-progress"

262P.L. Butamante, "Overland Expression: Along the El," Middlesex News. 24 July 1987, n.p.

263Linda Schwartz and Pamela Worden, "The Artist's Lens: A Focus on Relocation," Views. Summer 1986, 6.

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exhibitions were held at community sites and public

facilities in Boston. These exhibitions gained favorable

attention and newspaper coverage in late 1986 and 1987.

Warner notes that the favorable community response "caused

the General Manager of the MBTA to give UrbanArts

appropriate bureaucratic support and additional funds so

that it could carry out the literature and oral history

programs and continue with its main station arts tasks."214

The project concluded with a final exhibit titled

"Along the El," which featured 165 works from the project

juxtaposed with historic photographs of the area dating from

the 1890s to the 1960s. The final archival portfolio is

currently housed at the Boston Public Library.

As the body of photographic work grew and received

public exposure, questions were raised about the artists'

intentions. In his review of the final exhibit, critic Ted

Landsmark identifies early concerns about the program:

The photographic press asked why few professional photographers of color were involved. Some black community members worried that the photographs might create negative images of the black community....A concern arose that the mentor relationship might adversely shape, or hinder, student creativity. Street- shooting ethics and subjects' legal rights were discussed, as was the strong level of logistical support provided to the artists by the sponsors.

Landsmark concludes that the overall quality of the work was

enhanced by these discussions, and that the photographs

2(4Warner, "Overview," Creating a Sense of Place. 7.

2h'Landsmark, "Along the El," 15.

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reflected high artistic creativity and integrity, and strong

community sensitivity.

Landsmark also found value in the exhibit of new

photographs in the context of the historic images.

[The photographs] engender precisely the dialogue among artists, community, and sponsors which the originators sought...Dialogue of this type is not always measured, or comfortable, but it is the link between our cultural history, and what we see ourselves becoming.266

Project administrators concurred; "This project seeks not

only to capture for posterity the reality of what the

elevated line, its communities and ridership were; it also

provides a forum for people to begin to face the phenomenon

of this change in a spirit of informed awareness. 1,267 The

Artist's Lens program documented a major environmental

change and involved the community as producers of the

photographic images.

Literature

In the winter of 1986-87, the literature program

entitled "Boston Contemporary Writers," was initiated by Sam

Cornish, an award winning local author and poet. A

community advisory committee was formed to develop a profile

for each station area. This profile was used by the

literary review panel to select winning entries from among

266Ibid.

267Schwartz and Worden, "The Artists's Lens," 6.

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1,000 manuscripts submitted by 233 Massachusetts writers.268

The panel selected eighteen poems, short stories, and essays

without previously knowing who had written them.269 The

winning literary works were written by both published and

unpublished writers. They were inscribed in three- foot by

five-foot granite panels, with one poem and one prose piece

at each station. Each of the winners received a $1,000

honorarium.

The literary entries were judged on two criteria —

relevance to the community and quality.270 Among the

selected works was "Hometown" by Luix Overbea. The author

"focuse[d] on black Boston's history and the progress the

black community has made here."271 Overbea took the reader

on a 200-year ride through history from the days of the

American Revolution to current political events, sketching

out the black landmarks at other MBTA stops along the Orange

Line.272

Additional works included: "Harriet Tubman aka Moses"

which portrays the abolitionist who led hundreds of blacks

268Worden, "Process and Products," Creating a Sense of Place. 14.

269Kay Bourne, "Journalist wins arts prize for essay on Orange Line," Bay State Banner. 3 December 1987, 15.

27oSue Jung, "Literature Rides the T," Boston Globe. 9 August 1987, A18.

27lBourne, "Journalist wins arts prize," 15.

272lbid.

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out of slavery in the Deep South; "If My Boundary Stops

Here," describing a woman's thoughts about her children and

her own mortality; and "Four Letters Home" which relates the

history of the area through the experiences

of four different families over a period of 130 years.273

Community residents participated in the literary

program in a number of ways. The community was invited to

three free educational poetry workshops, conducted by local

poets in a neighborhood community center. In addition,

community groups worked with the selection committee to

choose works that defined specific communities and

neighborhoods. The community was also invited to attend

poetry and prose readings conducted by the winning authors.

Sharon Cox, a "Boston Contemporary Writers" winner,

has identified a number of benefits of the literature

program. She believes the installations provided increased

exposure for the winners. "It helps when you're [writing]

other things, because when you have something like [the

granite slabs] you gain more credibility."274 Cox also

believes the installations were important because they

provided a history of a people and a place. "[The literary

works] say what it means to be alive at that time."275 In

273Marjorie Howard, "Hub's poetry in motion," Boston Herald, ll October 1990, 61.

274Sharon Cox, "Arts in Transit," telephone interview with author, 4 May 1994.

275Ibid.

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addition, the winners become positive role models for young

people. Cox believes programs like "Boston Contemporary

Writers" are important "...especially in a city, because it

points out that the people who are doing stuff, are not

always from someplace else."775

"Boston Contemporary Writers" resulted in the largest

public installation of literature in the country.277 The

granite slabs brought poetry to the public, connecting the

traveler with the neighborhood through which he or she

commutes.

Oral History

The third and final temporary art program, entitled

"Sources of Strength: People & History Along the Southwest

Corridor," was designed by Cindy Cohen, an oral historian

who had worked extensively in schools and community centers

in the Boston area. The program involved community

residents in the documentation and analysis of their local

history and culture through oral histories. This project

provided opportunities for residents to reflect on the

changes occurring in their communities, and to increase

their appreciation of their own, and surrounding,

neighborhoods.

The project, which was presented in collaboration with

276Ibid.

2T7Howard, "Hub's poetry in motion," 61.

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Roxbury Community College, featured a three-part oral

history workshop in the summer of 1987, and a free evening

course in which neighborhood residents were taught methods

and techniques of collecting oral histories. Cohen and

project coordinator Victoria Howard formed an advisory

committee to help identify more than thirty long-term

residents to narrate their stories. According to Worden,

The narrators reflected the demographics of the Southwest Corridor neighborhoods, including diversity in age, education, income level, religion, occupation, [and] ethnic and cultural heritage. Among those who participated were a piano teacher, an antiques dealer, a nutritionist, a high school teacher, a retired printer, a property manager, a nurse, a contractor, and a pub owner.m

These narrators were subsequently interviewed by sixteen

workshop participants, over a two month period.

"Sources of Strength" recorded nearly a century of

life of members of minority groups, and the evolution of the

Corridor neighborhoods.279 More than sixty-five hours of

interviews were compiled during the project, including a

wide variety of topics.

Ed Cooper [84] remembers when Pullman porters and waiters were the elite of Boston's black community.... Suzanne Lee of Chinatown recounted a decade of rising Asian-American activism. Henry Keaveney, 82, remembers watching four-term Boston Mayor James Michael Curley strut through the city's Jamaica Plain section during the Depression. Jack Fre Dukes, 72, recalled when he was a member of the first black city-league baseball

27|iWorden, "Process and Products," Creating a Sense of Place. 13.

279"Minority history recorded," Hartford Courant. 25 October 1987, n.p.

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team to venture into mostly white South Boston. Kahlil Gibran, 6 4 .believes the disintegration of close-knit ethnic neighborhoods has contributed to the rise in urban crime.2*°

Tapes and transcripts from the project were made available

to historians, students and the general public through an

oral history archive at Roxbury Community College.

In addition, stories from "Sources of Strength" were

adapted by local actor, director and playwright, Bart

McCarthy. McCarthy presented a theater production entitled

"Voices From the Corridor," in March 1988. Worden notes,

"Under McCarthy's direction, the actors brought their own

experiences to bear upon the interpretation of their

characters, allowing the stories to transcend their original

sources and speak to many of the larger issues of urban

change."2*1 The production was a presentation of the lives

of community members, and acknowledged their experiences as

an important part of the city's history.2*2

"Sources of Strength" projects were designed to

reflect and highlight the history and diversity of

individual neighborhoods along the Corridor.2*2 Worden

notes, "The underlying idea is that the lives of regular

2*(,Ibid.

2*'Worden, "Process and Products," Creating a Sense of Place. 13.

2*2Ibid.

2*’"Nine JP Residents Contribute," Jamaica Plain Citizen. 8 October 1987, 5.

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people are very important. Everyone has a story to tell,

and it's important that the history of any place or time

include the positions of people who are not in power."284

Participants in the project benefitted by discovering "the

hidden legacies" of Boston and Southwest Corridor

communi Lies.285

In addition to the teaching skills associated with

collecting and narrating oral histories, "Sources of

Strength" provided an opportunity for people outside of the

Corridor communities to better understand minority groups.

"The project...records and celebrates the stories of

residents who have been a part of Boston's history — people

who share a common ground but who have unique vantage

points."286

A 3S 655iTiGr»t

The Arts In Transit project met and exceeded many of

its stated goals and initial expectations. The limited

goals of the MBTA to enhance the stations was met with the

installation of sculptures, murals and literary works.

Community expectations of increased involvement was also met

284Natalie Engler, "Community activism inspires Southwest Corridor words of art," Dorchester Community News. 14 June 1991.

^'"Southwest Corridor Residents Offered Free Workshop on Local Oral History," Jamaica Plain Citizen. 9 July 1987, 5.

286Ibid.

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with both the permanent art selection process and the

temporary art programs.

Arts in Transit included a high level of community

involvement across ethnic, gender and age groups in the

selection and content of the public art. More than 1,000

artists, administrators and residents from Southwest

Corridor communities participated in the art programs.287

Statistics reveal that 40% of ^he commissioned artists in

the permanent art program were minorities.288

The increased community involvement, however, did not

always result in art works which were consistent with site

profiles. For example, study group co-chair Myrna Breitbart

identified two stations, (New England Medical Center and

Massachusetts Avenue) which did not receive art works

resembling site committees' detailed recommendations.

Breitbart suggests that the MBTA chose to emphasize the

aesthetics of these two stations over the community

initiated themes because the MBTA considered the riders and

the institutions nearby to be more important than at other

stations.289 The MBTA was more interested in enhancing

287"Arts in Transit final publication now underway," Update, n.d., newsletter publication by UrbanArts, Inc., 4.

288"Status Report," addendum E in creating a Sense of Place. n.p.

289Ibid.

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riders' experiences than it was in community involve­

ment.290 Competing goals among participants affected the

response to community input and the installation of

permanent art works.

The MBTA's lack of consistent interest in community

involvement negatively affected relations with community

members. Sociology Professor Wilfred Holton provides

supporting evidence. Under his direction, twenty sociology

students interviewed twenty-four Arts in Transit

participants involved with three of the nine stations.291

Holton found the positive aspects of the process included

the heavy involvement of community members (mentioned by

eighteen participants), and the project organization and

management by UrbanArts. There was only one positive

comment made by a committee member regarding the general

role of the MBTA in the UrbanArts process. In contrast,

"the most frequent negative comments about (the] Arts in

Transit project related to resistance and delays on the part

2wBreitbart, "Project Goals," Creating a Sense of Place. 18. Breitbart develops her assessment based on summary notes of the process of deliberation carried on among engineers, art panels, site committees and artists, to select the permanent art works.

29|Information for the observations was obtained through interviews and oen meetings with participants, and systematic observations and interviews with Orange Line riders.

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of the MBTA."292 Holton concludes that better cooperation

from the MBTA would have made the process smoother and would

speed it up considerably in the future. A client agency

cannot depend solely on its funding of a public art program

to improve its relations with targeted communities. The

agency should also support the art program with consistent

policies and actions.

A Southwest Corridor study group was convened in 1991

to examine the completed project.295 The group could not

draw conclusions regarding the ability of the project to

meet goals of personal empowerment or of changing public

awareness, based on public reaction to the art.294

Shortcomings in the interview and observation methods used

by researchers, somewhat limited the findings.295 These

shortcomings included partial evaluation of the visual arts

and literatures components, subjective judgement by

researchers, difficulty for researchers to observe the

292Wilfred E. Holton, "Observations of Station Users and Analysis of Interviews with Participants, Riders and Officials," Creating a Sense of Place. 27.

293The study group was one of six in the state, funded by the Massachusetts Foundation for the Humanities' environmental initiative, "KNOWING OUR PLACE: Humanistic Aspects of Environmental Issues."

2

295Iiolton, "Observations of Station Users," creating a Sense of Place. 30.

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public without drawing attention to themselves, and

difficulty in interpreting data.296

Holton provides observations regarding "how much

impact the Arts in Transit projects have had on the general

public. "297

We have found that many station users notice and truly appreciate the visual arts works in the new Orange Line stations. In many stations the visual art contributes to a good feeling about the physical environment and the commitment of the MBTA to the neighborhood....We note that, with repeated contact, art may be gradually perceived and appreciated by the general public.

The study group was able to speculate about the affect

of the program on participants.

The content of the information uncovered through personal stories as well as the many techniques utilized by Southwest Corridor residents to research their communities may...end up having had a more sustained impact on the community development process than the permanent installations themselves.

Participation in the process of documenting life along the

Corridor and in the neighborhood, provided learning

experiences for residents which may inspire other

collaborations and neighborhood-initiated projects.

Community involvement in the process of creating the

temporary art programs provided a mutual learning experience

for participants.

2%Ibid.

297Ibid. , 36.

29*Ibid.

799Breitbart and Worden, New Roles. 20.

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Nearly all participants felt that they had learned a great deal about their communities in both the present and the past as a result of their involvement and that communities were "awakened" by this process of gathering information and opinions. Participants also discussed many of the unexpected by-products that emerged during the course of their work. For example, one photographer described his shock at learning about the conditions in the schools and the many obstacles in life faced by his students.31*’

Participants in the temporary arts programs benefitted

by developing personal skills and discovering human assets

internal to the community — i.e. artists, students,

historians, and teachers. Sharon Cox believes community

participation has another benefit. She states, "I always

think that when the community is involved in what's being

done in that community, it produces a sense of their own

innate power....If it's innate, you have it and you use

it."Mi The art programs provided opportunities for

residents to "define and redefine themselves, and, most

especially, to project their existence into the future."302

UrbanArts primarily employed a self-help approach in

the temporary art programs. They assisted the communities

in developing the programs, coordinated educational

opportunities and provided some financial compensation for

participants. Community participation resulted in an

3l**Myrna M. Breitbart, "Creating a Sense of Place," Creating a Sense of Place. 39.

3,llSharon Cox, "Arts in Transit," telephone interview with author, 4 May 1994.

302Breitbart and Worden, New Roles. 26.

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increased recognition for artists of color, documentation of

a community in transition, and an enhanced physical

environment through arts installations.303

Arts in Transit helped develop the capacities of the

people, bringing different groups together to address common

concerns regarding the changes in their community. "Many

community residents and their representatives established a

sense of 'ownership* in the stations by their very real

roles in the decision-making process."301 Worden comments,

"Within the public art field nationally, this is the only

project that has this level of community participation in

the decision-making process."30S

Arts in Transit has received a number of awards. For

example, in 1990, the MBTA received one of ten Presidential

Awards for Design Excellence, the highest design honor

bestowed by the National Endowment for the Arts.306 The

Endowment cited the Southwest Corridor Project as "one of

the most intensive public participation projects in the

history of Massachusetts....In its social vision...the

Southwest Corridor Project is a model for contemporary urban

3ll3Ibid., 15.

3luHolton, "Observations," Creating a Sense of Place. 36.

3l,5Leupold, "UrbanArts Artists On Track," 12.

3(l6"Final publication now underway," Update. 2.

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design."11*7 The self-help approach of the Arts in Transit

program encouraged a process which empowered community

members, supporting them in defining and reaffirming their

place in the larger community.

'•"ibid.

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CONCLUSION

Public art by definition implies a relationship

amongst site, audience, artist, and patron. This thesis has

provided an overview of community involvement in public art

projects, and examined two case studies.

The Case Studies

The Arts on the Line project in Cambridge, MA

established guidelines for incorporating art in

transportation facilities. These guidelines were ultimately

adopted as federal policy for Urban Mass Transportation

Administration projects nationwide, and also became the

basis for the Arts in Transit project.

The Arts on the Line program had been designed to both

install permanent art work in the stations, and administer

temporary art projects while the subway was under

construction. Administrators developed a two-tiered process

for selecting artists to create the permanent art works. A

panel of arts professionals made the final selection based

on the site descriptions provided by community

representatives.

Administrators had stated their belief "it is crucial

107

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that representatives from the community be involved in the

selection of the artists."308 Interviews with community

representatives revealed, however, that the participant's

role in advisory groups had been minor. Advisors met once

at the start of the project to give their suggestions, and

again at the end to respond to the artists' proposals. Even

then, community representatives felt they had to "intrude"

themselves on the process to participate in a meaningful

way. Community representatives often resented the process

when they had no real responsibility for the final

decisions. Community representatives were more interested

in contributing to the process of selecting artists.

The focus of Arts on the Line's temporary art and

public education projects was to expand the artists'

involvement in non-traditional settings and to prepare the

public for permanent art. Most of these programs were

designed and presented to the public, rather than including

the public in their development.

These early educational efforts were implemented to

benefit the project. Administrators were able to increase

the involvement of artists, and the activities produced

positive public relations for the Massachusetts Bay

Transportation Authority (MBTA). As a result, the

transportation authority provided additional funds for more

projects.

3ll8Coe, Handbook. 37.

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The temporary art projects developed for Arts on the

Line included passive community involvement. The projects

also could have presented the administrating agency with

additional opportunities to involve community

representatives. The community representatives might have

advised the agency concerning the content and direction of

educational programs. Additional community members could

have participated in the implementation of the projects:

collaborations between artists and community members might

have enhanced residents' educational experiences by

providing new skills and a new appreciation for artists and

art works. The second case study demonstrated that this

type of expanded community involvement can benefit artists,

community participants, and the administering agency.

The Arts in Transit program, developed to install

permanent art work in the subway stations in the Southwest

Corridor of Boston, also implemented a two-tiered artist

selection process, based on established federal guidelines.

Community involvement was expanded by increasing the number

of representatives and their responsibilities.

The community representatives became the project

client, developing the program for the permanent art work at

each station. Committees met over several months to

recommend themes for the art work. Arts in Transit

demonstrated that community involvement in the process of

selecting permanent art works can contribute to community

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development. Participants took an active role in defining

their communities according to their visions and

perceptions. Participants also gained a sense of individual

and communal self-esteem through their expanded involvement

in the artist selection process.

The Arts in Transit project, however, also

demonstrated that increased community involvement in the

selection process did not always ensure that the installed

art works are consistent with station profiles. Conflicting

goals among the participants sometimes resulted in the MBTA

overriding community recommendations in order to meet their

own priorities. The MBTA’s inconsistent interest in

community involvement adversely affected their relations

with community members. In fact, project participants

attributed negative aspects of the program to the MBTA's

lack of cooperation and delays citing contractual problems,

changing personnel, altered budgets and incompetent

contractors.3(W

Community residents were active participants in the

design, implementation and evaluation of the temporary art

projects in Arts in Transit. These projects were

implemented to benefit the participants by providing

educational opportunities. The focus of the projects was

personal skill development rather than preparing the public

■llwHolton, "Observations of Station Users," Creating a Sense of Place. 27.

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for permanent art. These skills may inspire collaborations

and neighborhood-initiated projects in the future.

Temporary art programs, with substantial community

involvement, can develop participants' communication and

problem-solving skills, while benefitting the permanent art

program by enhancing participants' appreciation of the

permanent art works. In fact, UrbanArts has found that

"participants expressed satisfaction with the final visual

art and literature selections..."310

Communication and problem-solving skills may

contribute to a community's capacity to address problems

such as racism, homelessness, violent crimes, failing

schools and unemployment. Authors Lappe and Du Bois in The

Quickening of America, state that there is a crisis in the

United States, because "we as a people do not know how to

come together to solve [our] problems. We lack the

capacities to address the issues or remove the obstacles

that stand in the way of public deliberation. Too many

Americans feel powerless."311

Public art programs which use a grass roots approach

can engage community members in an educational process.

Arts in Transit participants who designed and took part in

temporary art programs used their own voices and visions to

3,0Ibid.

3llFrances Moore Lappe and Paul Du Bois, The Quickening of America; Rebuilding Our Nation. Remaking Our Lives. (San Francisco: Jossey-Bass, Inc., 1994), 9.

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validate their experiences and to document their community.

UrbanArts finds that informal collaborations among community

residents can "establish more enduring connections between

neighborhoods for the purposes of sharing resources,

technical advice, equipment, talent and lobbying

strength. "3I2

Community involvement in public art programs may not

solve this nation's complex social problems. Public art

programs can, however, be vehicles for individuals to

improve their personal skills. Lappe and Du Bois find that

"human beings grow into the most effective problem solvers

when we ourselves 'own' the challenge — when we participate

in defining the problem and devising the solutions.1,313

Administrators of public art programs can assist in personal

skill development by facilitating programs based on goals

and values defined by the community. Public art programs

become ways for community members to identify and address

issues of concern to them.

The case studies demonstrate that progress has been

made in the meaningful inclusion of community members in

public art programs. Additional opportunities for improving

public art programs and enriching community participants'

experiences are also possible.

3l2Breitbart and Worden, New Roles. 21.

3l3Lappe and Du Bois, The Quickening. 72.

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Recommendations

Future public art projects might encourage earlier

collaborations amongst architects, artists, the

administering agency, and the community. In both case

studies, the art programs were initiated after the transit

stations were designed, resulting in limited locations for

the art works. When a client agency perceives a separation

between the public art program and the construction project,

public art programs can provide additional, and perhaps

unwanted, responsibilities. The case studies demonstrate,

however, that public art programs can provide positive

public relations for the client agency, can enhance the

station design, and improve relations with community

residents and station users.

Ideally, public art administrators should work with

the client agency to identify appropriate artists and

community resources prior to the completion of construction

drawings for the site. Artists and architects should then

work together to "improve and maximize sight lines for the

[art work], to situate the art in response to major

architectural features and to adjust the architecture to

respond effectively to the art work."314 The artists can

influence material selection, spatial considerations and

overall design approach. Community members can assist in

identifying community needs and define the public art

314Dowley, "Pilot Project," 21.

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program. Early collaboration in public art projects has the

potential to create a facility that is itself a work of art,

rather than a facility benefitting from the installation of

art works.

Future public art projects should examine artist

selection procedures. In both case studies, a two-tiered

process was implemented to select artists. Community

members advised professionals regarding the community, the

site and related issues. The art professionals then made

final artist selections. This process was also used to

develop temporary art projects for Art in Transit. The

process worked well in situations and locations where

community members were enlisted to help define problems and

devise solutions. In contrast, the process in which

administrators exerted authority over the final selection of

participants and other decisions produced negative feelings

in the community members toward the administrative agency.

An alternative artist selection procedure would

involve a single committee. This committee would utilize

community members as equals working with experts from the

transit agency and from the art fields, reducing the

opportunities for administrators and artists to disregard

community specifications. A mixed committee in which

administrators consider solutions devised by the community,

in response to the community's perceived problems, will be

beneficial to both the community and the art program. No

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single procedure, however, will be applicable to all

communities and all public art projects. New committee

structures should be tested and examined as new lessons are

learned.

Future public art programs should examine

opportunities for more community involvement in temporary

programs. In both case studies, temporary art projects

established important precedents by using Federal guidelines

to support other projects beyond the installation of

permanent art works at station sites.315 Temporary art

projects provided opportunities for community members to

increase their participation, and to learn about the

permanent art program and forthcoming changes. When

community members became involved in the process of

designing and implementing arts and humanities activities,

they developed skills and uncovered resources useful to the

community. In contrast, when communities were invited to

attend temporary art activities designed by administrative

agencies, the opportunity for skill development was low.

Temporary art projects should include community

involvement at all phases of design, implementation and

examination. Worden states,

When you get someone involved in the creative act, you tap into the very center of them as individuals....I think we give people more confidence in their voice and in being able to speak out....The art gives people a way

3l5Worden, "Process and Products," Creating a Sense of Place. 12.

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to enter into a dialogue with others in a way that should serve all of us.316

Temporary art projects create opportunities for participants

to expand their involvement in community activities. Every

community is different and involvement in a program's

development will result in a variety of outcomes.

Public art programs visually enhance a community by

installing art works. The case studies demonstrate that

community involvement can be extended well beyond the

development of site profiles for permanent art. Public art

programs can also encourage community representatives to

examine their own views of themselves and what they can do.

The process used to involve community members in

commissioning public art works then, is as important as the

art work itself.

31ftPamela Worden, "Arts in Transit," telephone interview with author, 13 May 1994.

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