CURRICULUM VITAE

Dr. S . SARAVANAN., M.B.A., M.Com., M.Phil., Ph.D.,

(1)Objective To work in a challenging and growth oriented environment, unifying my progress with the team and institution in which I work. (2) Educational B.Com., M.Com., M.B.A.(Finance), M.Phil.(Marketing), Ph.D(Marketing) Qualifacation Course University Specialisation Year of Grade passing Ph.D University Marketing 2006 Highly of Madras Commended M.Phil Annamalai Marketing 1992 I University M.Com Madurai Accounting & 1989 I Kamaraj Finance University M.B.A. Periyar Finance 2007 I University B.Com Madurai Costing & 1987 I Kamaraj Income Tax University H.Sc St.Mary’s Commerce & 1984 I Higher Accountancy Secondary School SSLC St.Mary’s Tamil, English, 1982 I Higher Maths, Science, Secondary History & School Geography

3)Teaching 25 years. Experience Designation / Period Name of the Institution Department From to ASSISTANT PROFESSOR, PG AND Dr. Ambedkar Government Arts College, RESEARCH 01.08.2016 Till date Vyasarpadi, -39 DEPARTMENT OF COMMERCE ASSISTANT Government Thirumagal Mills College, PROFESSOR, 29.07.2015 31.7.2016 Gudiyattam, Vellore District PG Dept of Commerce International Maritime Academy PRINCIPAL 01.04.2013 31.03.2015 Puduchatram, Chennai-124 Sri Venkateswara College of Engg. & PROFESSOR & 02.07.2012 31.03.2013 Tech,(SVCET), Thirupachur-631203 HEAD,Department of Thiruvallur District. MBA 18.06.2007 31.05.2008 PROFESSOR & MNM Jain Engineering HEAD,Department of 09.06.2008 28.05.2012 college Thorapakkam, Chennai – 97 MBA SriRamachandraUniversity PROFESSOR Porur,Chennai116 Department of MBA 05.02.2007 28.05.2007

Thiruthangal Nadar College, PROFESOR & HEAD, PG. Dept. of 01.07.1997 02.02.2007 Selavayal, Chennai -51 Commerce

Lecturer, Dept. Thiruvalluvar College, Papanasam, of Commerce 01.07.1996 24.04.1997 Thirunelveli District, (Aided college) (FIP-Vacancy)

Shrijee College of Arts and Science, Lecturer, Dept. of 01.08.1991 28.06.1996 Chittoor. A.P. Commerce

(4) Subjects handled a) Total quality Management h) Engg. Eco & Financial Accounting b) Accounting for Management i) Financial Management c) Consumer Behaviour j) Corporate Finance d) Organisational behaviour k)Merchant Banking & Fin. service e) Production management l) Securities Analysis & Portfolio f) Professional Ethics Mgt

g) Financial accounting m) Corporate Accounting (5) Research Experience Area of Current Research : Marketing, HRM and Finance

Number of M.Com., guided : 150 (University of Madras)

Number of M.B.A., guided : 400 ( IGNOU, MKU ,TNOU & ANNA)

Number of M.Phil., guided : 120 ( Periyar, TNOU, MKU, BU & AU)

Number of Ph.D under my guidance : 10 (D.V.U, MSU, VU & BU)

Number of Ph.D Awarded : 6

(6) Memberships:

1. Madras management Association (MMA), Chennai 2. Indian Commerce Association 3. Indian Accounting Association

(7) Board of studies Chairman / Members

1. Member, Department of Co-operation, , Chennai- 5(2007 – 2010) 2. Member, Department of BISM, D.B.Jain College, Thorapakkam, Chennai-97 (2009-2010) 3. Member, Department of BISM, D.B.Jain College, Thorapakkam, Chennai-97 (2010-2011) 4. Chairman, Deapartment of Management Studies, International Maritime Academy, puduchatram, Chaennai-600124 (2013 – 2016)

(8) Examination Board Chairman/Vice Chairman/ External Examiner

1. Board Chairman, MBA Distance(Question Paper), , Salem (2009). 2. Board Chairman, MBA Distance(Question Paper), Periyar university, Salem (2011). 3. Board Vice Chairman, MBA Regular(Central Valuation), Zone-1 , Chennai. 4. External Examiner, M.Phil Regular(Project valuation), University of Madras, Chennai. 5. External Examiner, Ph.D(project Valuation), Manonmanian Sundranar University, Thirunelveli

(9) Chief Superindent-(Examination Cell)

1. Anna university Chennai Examination (2008 -2012) 2. University of Madras Examination (2001-2007) 3. Tamilnadu open university Examination (2009-2010) 4. TNCET Examination (2008-2012) 5. UGC-NET Examination (2008) 6. ASTO-Central government Examination (2010) 7. BSNL – JTO Examination (2008) 8. IAS Preliminary Examination (2009) 9. Consortium Examination, Sathyabama university(2008-2012) 10. CAT Examination, IIM & IIT(2009)

(10) Books Author

1. Dr.S.Saravanan, “Corporate Accounting” – B.Com Study material, University of Madras

2. Dr.S.Saravanan, “Entrepreneurial Development” – M.Com Study material, University of Madras

3. Dr.S.Saravanan, “Financial Accounting” – B.Com Study material, University of Madras

4. Dr.S.Saravanan, “Human Resource Management” – B.Com Study material, University of Madras (11) List of Publication ( International & National Level)

1. Dr. S. Saravanan “Impact of Customer Relationship Management” in WIPRO Technologies (Telecom Dept) Chennai” – The Siddhant : A Journal of Management Principles – ISSN 2249 - 832 X

2. Dr. S. Saravanan “Stress management of Employee at BHEL” – Transstellar Journal Publications and Research Consultancy

3. Dr. S. Saravanan “A Study on Customer Perception towards Mobile Banking in Indian Overseas Bank Chennai” – Research Journal of Social Science & Management – RJSSM -ISSN 2010 – 457 X

4. Dr. S. Saravanan “Comparative Study of Wireless and Wire line Services in Reliance Communication Ltd, Chennai City” – A Journal of Asian Research Consortium. 5. Dr.S.Saravanan – “A Study on Consumer Behaviour in the marketing of a household appliance in Chennai city of Tamilnadu state” – Indian Journal of Marketing, Volume 35, Issue No 3 – Mar 2005

6. Dr.S.Saravanan – “Ford Motors India Specific Strategies” – Indian Journal of Marketing, Volume 38, Issue no 12 – Dec 2008

7. Dr. S. Saravanan – “Implemaentation of Lean Methodology in a Software Industry” –International Journal of Research in Commerce & Management” – ISSN 0976 – 2183.

8. Dr. S. Saravanan – “A Study of Crisis Management in Tata Consultancy Services” – National Journal of Research in mgt – ISSN – 2249 – 0906

9. Dr. S. Saravanan – “A Study of Knowledge Management in Steel Industry – Chennai” – Indian Journal Allied Research.

10. Dr. S. Saravanan – “Job Satisfaction of Workers in Continental Hotels & Resorts” – Annemary Publications.

11. Dr. S. Saravanan – “Cars : How Small is Small” – Rising Research Journal Publication.

12. Dr.S.Saravanan – “Employees welfare measures with special reference to the Balaji Distilleries Ltd, Thiruvallur in Tamilnadu” – PINNACLE 2012 SP Jain Institute of Technology management & Research, Nagpur - dt 28.01.2012

13. Dr.S.Saravanan – “Service marketing strategies for the New Millennium” – Indian Journal of Marketing – July 2004

14. Dr.S.Saravanan – “Challenges in Talent Retention in Information Technology enabled services” – Readers shelf, volume 4, Issue No.12 – Sep 2008

15. Dr.S.Saravanan – “Impact of Value Added Tax in Indian Economy” – Readers shelf, Volume 4, Issue No.4 – Jan 2008

16. Dr.S.Saravanan – “Effective Customer Relationship Marketing through customer knowledge management” – Readers shelf, Volume 3 Issue No.2 – Nov 2008

17. Dr.S.Saravanan – “Employee engagement for Healthy Organisation” – HRD Times, Volume 14, Issue No.6 – June 2012, ISSN No: 0976-7401

18. Dr.S.Saravanan – “Role of Sales Promotion in Marketing”- Global Research analysis, Volume 2, Issue No.2- February 2013, International ISSN Directory, Paris, ISSN No. 2277 – 8160.

19. Dr.S.Saravanan – “An overview of Green Marketing”- Proceedings of The National Conference on Green Marketing in India Emerging Opportunities & Challenges GMIEOC-2013 – Organised by Department of commerce Loyola college(Autonomous), Chennai-34, dt.27th February 2013.

20. Dr.S.Saravanan – “Rupee Appreciation”- Proceedings of National Seminar on Melting Indian Rupee - organized by Department of Management studies, Ranipettai Engineering college, Vellore – dt 18th & 19th Sep 2013.

21. Dr.S.Saravanan – “CRM and its relevance E-marketing with reference to Wipro Technologies” – Proceedings of National conference on Managrial challenges in reinventing the business process MCRBP 2013 – Organised by Department of management studies, Easwari Engineering college – dt. 22nd Nov 2013.

22. Dr.S.Saravanan – “An Analysis of Cash management in Ashok Leyland Ltd”- International Journal of Business and Administration Research Review, Volume 3, Issue No.5- April-June 2014, International ISSN Directory, Paris, ISSN No. 2348 - 0653.

23. Dr.S.Saravanan – “A study on product development in Switching Technologies Gunther Ltd ”- Indian Journal of Applied Research, Volume 4, Issue No.5- May 2014, International ISSN Directory, Paris, ISSN No. 2249 – 555X.

(12) List of Participated – Seminar, Workshop & Conference (International & National level)

1. Dr.S.Saravanan – “State Level Seminar on E-Commerce’ – Conducted by M.O.P Vaishnav college for women, Chennai-34, dated 3-4 December 1999. 2. Dr.S.Saravanan – “Inter-Collegiate workshop on Service marketing Strategies for the New Millennium” conducted by Dr.MGR Janakiammal college for women – 2003-2004

3. Dr.S.Saravanan –“State Level seminor on VAT” conducted by Asan memorial college of Arts & Science dt 16th Feb 2006.

4. Dr.S.Saravanan – “Regional conference on Human Resource Management in Technical and management education institutions” conducted by RMD Engineering college, Chennai dt Jan 29-31, 2008

5. Dr.S.Saravanan – “Faculty training workshop in Financial market” conducted by St.Peter’s university, Avadi, Chennai dt 13th November 2010

6. Dr.S.Saravanan – National conference on “Management perspectives in differentiated global economic performance” conducted by Karbaga vinayagar college of Engineering and Technology, dt 21st OCT 2011

7. Dr.S.Saravanan – National conference on “Challenges Opportunities & Emerging Trends for Marketing” conducted by Periyar Maniammai university, Thanjavur dt 11th & 12th NOV 2011

8. Dr.S.Saravanan – International conference on “Emerging markets and issues in management” conducted by VIT University, Vellore dt 16th march 2012

9. Dr.S.Saravanan – “Online Trading” –Workshop conducted by AMS Engineering College, Avadi, Chennai- dt 16th oct 2012

10. Dr.S.Saravanan – International conference on “Corporate Social Responsibility: Development with equity” conducted by Department of Management Studies, University of Madras – 5th Nov 2008

11. Dr.S.Saravanan – National conference on “Global Environment and Sustainable Development with special reference to HRD & HRM” conducted by Post Graduate and Research department of Economics, R.K.M.Vivekananda college, Chennai – 30th October,2012

12. Dr.S.Saravanan – State Level Conference on “Establishment of Entrepreneurship Development cells in Higher Education Institutions in Tamilnadu” conducted by Entrepreneurship Development Institute, Guindy,Chennai – 21st December 2012

13. Dr.S.Saravanan – “Creative Solution Generation” conducted by Entrepreneurship Development cell & Department of Management Studies, Sri Venkateswara college of Engineering & Technology, Thirupachur, Thiruvalluvar district – 12th February 2013

(13) List of Resource person (UG & PG)

1. University of Madras(PG) 2. Anna university Chennai(PG) 3. Tamilnadu Open University(UG & PG) 4. Pondicherry University(PG) 5. (PG) 6. (UG & PG)

(14) Awardee – “Life Time Achiever”

Dr.S.Saravanan was received “Life Time Achiever Award” – Organised by Tamilnadu Teachers Association, Chennai on 16th Feb 2014.

(15) Ph.D Guideship approved details (Commerce & Management)

SL.NO Name of the university Recognition No & Date

1 Manonmaniam Sundaranar MSU/RES/EXT/GUIDE/R5/2009, university, Thirunelveli dt.03.02.2009 2 Shri Jagdishprasad Jhabarmal JJT/2K9/CMG/0351, Tibrewala university – dt 21.01.2012 Rajasthan 3 Karbagam university, R/EG/A5/14/2008/108 Coimbatore dt 17.10.2008 4 Vels university, pallavaram, Ph.D/RECOGN/GUIDE/2009/117, Chennai Dt 04.04.2009 5 , Refer www.b-u.ac.in. Coimbatore (pools of research supervisors)

16) Ph.D Research guidance under supervision

SL. Name of the Thesis title Name of the NO Candidate university 1. Mr.R.Balaji A study on the problems, perspectives and Bharathiar strategies of public sector bank on financial university, inclusion(with special reference to SBI) in coimbatore Thiruvannamalai District AWARDED 2 Mr.S.Sridhara Solvency of Banks in India and BASEL II & III Bharathiar n norms AWARDED university, coimbatore 3 Mr.P.Sengutt A study on performance appraisal system in the Dravidian uvan Tamilnadu co-operative milk producers university, corporation Limited Kuppam, Andhra Pradesh 4. Mr.T.S.Rubaka A study about the purchase influence of Dravidian nnan consumers towards price features and brand with university,Ku reference to cell phones in Chennai ppam, Andhra pradesh 5 Mr.D.Venkate A study on customers satisfaction towards Dravidian san housing loan financing in Chennai with reference university, to ICICI Bank Kuppam, AP 6 Mrs.S.Shalini TV Advertising for brand loyalty – A decision Manonmania support system AWARDED m Sundaranar university 7 Mrs.N.Mahes A study on job satisfaction among women Manonmania wari Lecturers in colleges with reference to Self m Sundaranar financing colleges in Chennai city AWARDED university 8 Mrs.K.K.Devi A study on impact of credit cards on buyer Manonmania behavior with reference to Chennai city m Sundaranar AWARDED university 9 Mrs.C.Giriran A study on consumer purchase preference of MSU i various cell phones in Chennai city 10 Mr.S.Velayut A study on the consumption pattern with specific Vels ham reference to Fast food outlets in Chennai city - university, Tamilnadu AWARDED Pallavaram, Chennai

(17) Ph.D Public Viva Voce External Examiner

Sl. Date of Ph.D Thesis title Name of the No Exam University 1 30.03.2009 Production and marketing of milk – A Study in Manonmaniam Co-operative Milk Producers union in Sundranar Pondicherry (Mr.P.Amalanathan) University 2 08.02.2010 Role of Agricultural Co-operative Banks in the Manonmaniam Agrarian Development of Kanniyakumari Sundranar District (Mr.A.G.Segon Roy) University 3 10.06.2011 A Study on the changing seenario in consumer Manonmaniam food habits with special reference to Fast food Sundranar purchase in Tirunelveli city, TN (Mrs.N.Siyon) University

(18) Personal Profile:

a) Father’s Name : T.V.SUBRAMANIAN

b) Sex : Male

c) Date of Birth : 15.02.1967

d) Marital Status : Married

e) Family details

i) Wife name : Mrs.D.Themozhichelvi, B.E., M.B.A.,

Assistant Executive Signal Telecommunication Engineer (AXSTE)

(S & T Dept) Southern Railway, Chennai

ii) Son name : T.S.Subramaniya siva I.B.Tech (Mech)

INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

f) Commuity : B.C.(Senguthar)

g) Communication Address : No. 266-D, Gandhi Irwin Road Southern Railway Officers Quarters Egmore, Chennai-600008.

h) Mobile Number : 94446-28212 / 8056011831

i) Landline Number : 044-28191037

j) E-mail : [email protected]

k) Native Place : Ambasamudram, Tirunelveli district

l) Passport details : J 4715035 Issued dt. 11.04.2011

Valid up to 10.04.2021

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