Sharing Our Stories

COMMUNIQUÉ 2015 Aboriginal Peoples Television Network APTN MISSION

“APTN is sharing our Peoples’ journey, celebrating our cultures, inspiring our children and honouring the wisdom of our Elders.” ABOUT APTN

September 1, 2015, marked the 16-year anniversary of the launch of the first national Aboriginal television network in the world with programming by, for and about Aboriginal Peoples to share with all Canadians and viewers around the world. APTN is available in approximately 11 million Canadian households and commercial establishments with cable, direct-to-home satellite, telco‑delivered and fixed wireless television service providers. The network launched its high‑definition channel, APTN HD, in the spring of 2008. APTN does not receive government funding for operations but generates revenue through subscriber fees, advertising sales and strategic partnerships. APTN broadcasts programming with 56% offered in English, 16% in French and 28% in Aboriginal languages. TABLE OF CONTENTS

MESSAGE FROM OUR CHIEF EXECUTIVE OFFICER 02 FISCAL YEAR 2014-2015 HIGHLIGHTS 04 ABORIGINAL PRODUCTION 06 OUR PEOPLE 10 UNDERSTANDING OUR AUDIENCE 14 DIGITAL DRUM 17 ADVERTISING 18 SETTING THE TECHNOLOGICAL PACE 20 NEWS THAT NOT ONLY INFORMS BUT INSPIRES 22 CONDITIONS OF LICENCE 24 PROGRAMMING | WHAT’S ON 30 ABORIGINAL DAY LIVE & CELEBRATION 42 ATTACHMENT | INDEPENDENT PRODUCTION ACTIVITY (ORIGINAL PRODUCTION) FISCAL YEAR 2014-2015 MESSAGE FROM OUR CHIEF EXECUTIVE OFFICER Jean La Rose

As the world’s first national Aboriginal in the international and national broadcast industry. Another opportunity in the national broadcast network and Canada’s only independent This enables APTN to forge ahead and provide industry presented itself when Canada’s national national Aboriginal network, we programming on all platforms: three distinct feeds Aboriginal Radio network’s broadcasting licence and a high-definition channel, online and interactive of Aboriginal Voices Radio was revoked for non- are proud to acquire and broadcast new media, live programming, live streaming, compliance by the Canadian Radio-television programming that speaks to APTN’s and programming with multi-platform and user- and Telecommunications Commission (CRTC). mission statement: “sharing our generated content in English, French and Aboriginal As a result, APTN recognized this could be an Peoples’ journey, celebrating our languages. The network’s forms of Indigenous opportunity to submit a proposal to the CRTC cultures, inspiring our children and programming are paramount for continued and could result in the potential creation of a new success through the traditional and increasing national Aboriginal radio station. APTN will be honouring the wisdom of our Elders.” shift to specialized digital channels for Canadian presenting a formal application for the five (5) urban The fiscal year 2014-2015 was one of looking to the broadcasters in the long term. radio licences on January 12, 2016. future of APTN. The network needs to continue This past fiscal year set the stage for opportunities As the senior management team keeps informed to grow and prepare to implement infrastructure that will contribute to APTN’s future growth, about opportunities for growth in the national and and technology at our bureaus. This is to ensure including the beginning of an impressive renovation international broadcasting landscape, we must that the network meets the needs of its viewers project at the adjacent building of our head bureau also remain focused on what has made APTN a and continues to attract an extensive, younger in Winnipeg, Manitoba. This new space will be the success. Each department is a key resource that Aboriginal audience. APTN also continues to appeal news bureau and will house the production studios make contributions to ensure the success of the to a growing non-Aboriginal Canadian audience of APTN National News. network and prepare APTN for changes to be met and must consider what is necessary to engage and exceeded in the broadcast industry for the next this segment. Further, the network must thrive in a Beyond moving to a new location for the network’s 5 to 10 years. rapidly changing Canadian broadcast industry as the news bureau, APTN is in the process of assessing the demand increases for multi-platform programming. financial feasibility and viability of an independently First and foremost, the network develops, managed network in the United States of America. commissions and acquires distinctive Aboriginal In order to prepare for what is needed to maintain This sister station would convey the stories of Native and Indigenous content that reflects our pride and growth, it is imperative that the network seeks out Americans to an American audience, similar to the heritage. Therefore, the Programming Department and identifies opportunities and adapts to changes Programming mandate at APTN. will continue in obtaining meaningful and compelling

2 Sharing Our Stories television productions as well as encouraging the Digital Drum initiative by building on its success a shift. Mr. Dan Vandal stepped down as Board creation of substantial digital media components to cultivate APTN’s Aboriginal youth audience and of Director at Large, Manitoba Region to pursue that will appeal to our viewers. In addition, the draw them into the primary audience. This is an political aspirations. I would like to express my most department will cultivate language programming, essential contribution to the network’s strategy of sincere thank you to our Board of Directors for their both in Aboriginal and French languages as these growth and audience development. advice during one of the network’s greatest times markets continue to grow. Also, the rise in the of progress. Sharing our stories, in particular, the current affairs Aboriginal youth population and French-language that affect our Peoples and all Canadians, is one APTN has come to make its impression on our Aboriginal population in Quebec are part of the of the foundations of the News Department. This audiences as the foremost Indigenous media broadening audience for APTN. ingenious national news team and supporting broadcaster and storyteller in Canada. The network’s APTN’s specialized and award-winning behind the scenes team will continue to develop programming shares stories that express our programming is made accessible to its viewers and its reporting format via social media, including live realities with Canadians and with others around audiences with the dedication of the network’s streaming on regionalized and up-to-the-minute the world. This has been achieved through the employees at all levels of the organization. The reporting related to social, economic and political extraordinarily impressive efforts and achievements Human Resources Department will continue to issues. In addition, in conjunction with the Human of our senior management team and staff. I would explore initiatives to recruit, train and retain new Resources Department, News will develop its like to extend my most sincere and heartfelt and current staff to produce purposeful work in Internship Program for the purpose of recruiting for gratitude to the APTN team as the network moves order to meet the shifting viewing trends of the the APTN National News team. on to the next phase of our journey together. network’s audience. This requires investing in our At the technical foundation of the network is a The past 16 years for APTN have resulted in the employees’ professional training and development team that is often unseen from the perspective sharing of the modern Indigenous experience to contribute to their job satisfaction. Another of viewers. The Operations Department has also through award-winning programming and the critical aspect of success for the human resources prepared for the changes that will continue to strengthening of the established and up-and- function is to maintain and cultivate partnerships occur at an increasingly rapid pace in the broadcast coming Indigenous production communities. We with post-secondary institutions. It is imperative to industry, and APTN is now able to integrate new now prepare to focus on what will be crucial for communicate with potential and future employees technologies to its broadcast Internet protocol APTN to continue its growth, and this is a very that APTN is recognized as an innovative workplace, network. Additional infrastructural change is exciting and pivotal time for all of us as we forge is lauded by industry associations and is an award- key for APTN as it focuses on growth, and as a ahead to increase our presence on various media via winning employer. result changes were made to master control. It multi-platform programming. The network’s programming is communicated was upgraded with the installation of a state-of- Now I invite you to read the Communiqué. Most in many forms to its new and existing viewers the-art information technology-based playout importantly – join APTN as it brings together and audiences. The Marketing Department has platform. Also, a broadcast graphics and multi- people and communities to partake in and share the prepared for the advancement of the network channel branding system was implemented. These contemporary Aboriginal experience. and has implemented a brand refresh. The visual modernizations are imperative for the network to presentation of APTN will change as the network increase its efficiencies, workflow and broadcast of Jean La Rose, Chief Executive Officer shifts to meet the needs and to provide benefits to content on multiple platforms to stay competitive APTN a broader base of viewers and growing audience, for years to come. including Aboriginal youth. The logo will be As the network looks to the future and has updated, and the on-air and online look of the implemented changes on all departmental levels, network will be formatted for multiple platforms. APTN’s Board of Directors has also undergone In addition, Marketing will continue to develop its

Sharing Our Stories 3 Year in Review FISCAL YEAR 2014-2015 HIGHLIGHTS

MORE THAN Canadian MAJOR NATIONAL won by APTN reporter Trina Roache CANADA’S TOP third programming – Journalists for Human Rights/ 100 EMPLOYERS consecutive year JOURNALISM 80% content Canadian Association of Journalists AWARD Award for Human Rights Reporting

Aboriginal languages MANITOBA’S seventh programming 51.6 consecutive year HOURS (avg hours per week) TOP EMPLOYERS viewers tuned into the 9th annual MORE THAN Aboriginal Day Live concert awarded for participation broadcast; more than 1.25 million French-language CONSECUTIVE 365,000 23.5 programming YEARS in the national Take Our reached on TV, radio and online HOURS (avg hours per week) 2 Kids To Work™ program

national accolades new advertisers of Canadian programming broadcast for crowd-pleasing secured for TV 5 AWARDS was independently produced programming 98.9% 20 and aptn.ca

conversations and of employees have REACHED OVER received CEO HR Champion engagements via APTN CEO 65% Aboriginal ancestry of the Year Award 53 MILLION Facebook and Twitter JEAN LA ROSE

4 Sharing Our Stories AN AVERAGE OF unique visitors EXTENSIVE of the 2014 Assembly of First Nations Election for National Chief (Winnipeg), to aptn.ca the Canadian Human Rights Tribunal – First Nations Child & Family Caring SPECIAL EVENTS 214,170 per month Society of Canada Tribunal, the Truth and Reconciliation Commission of Canada COVERAGE (Ottawa), and Missing and Murdered Indigenous Women roundtable (Ottawa)

PROGRAMMING 38 television productions COMMITMENTS and 23 original digital of 19 events in fiscal year 2014-2015, including Manito Ahbee Festival, media components PROUD NCI FM Jam 26th Anniversary, BreakOut West & Western Canadian Music Awards, Soaring: Indigenous Youth Career Conference, imagineNATIVE Film SPONSOR + Media Arts Festival, Winnipeg Aboriginal Film Festival, Alzheimer Society of Manitoba – Gala 2015, Indspire Awards, 2015 JUNO Awards – Aboriginal valued at $20,000 were Album of the Year, 2015 Eastlink East Coast Music Week, Vision Quest BAND AID presented in partnership Conference, Dreamspeakers Film Festival, Yorkton Film Festival, Banff World with MusiCounts to Media Festival, Western Association of Broadcasters Conference, Alianait GRANTS First Nations schools Arts Festival, Terres en Vues – Land InSights (Montreal First Peoples Festival), in Alberta Aboriginal Music Week, and the Whistler Film Festival

ABOUT broadcast of original programming, RENOVATION in progress – adjacent building of in progress. including news in English, French APTN’s head office in Winnipeg – BRAND Launch Date: 521 and 19 Aboriginal languages PROJECT Grand Opening: December 2015 REFRESH February 2016 HOURS

TH Annual Aboriginal Day Live & 9 Celebration twin stages in Winnipeg, Manitoba and Edmonton, Alberta

Sharing Our Stories 5 Aboriginal Production

Sharing our stories. APTN produces and broadcasts high quality, distinctive, engaging and informative programming that reflects Aboriginal perspectives. Acknowledgment of the network’s while the critically acclaimed new series Mohawk APTN. The selected project, a series of cooking programming comes from industry Girls was awarded a Golden Sheaf Award in the webisodes titled À la sauce métisse, was submitted peers and critics who support the Comedy category at the Yorkton Film Festival. by Jérémie Wookey and Janelle Wookey, Métis Also, the one-off documentary from our Emerging siblings from Winnipeg, Manitoba. merit and influence of the network’s Director program, Treading Water, was awarded The network also continued with its successful productions. In addition, developing the Aboriginal Award at the Golden Sheaf Awards. co‑broadcasting partnerships. Accessible Media Inc. alliances with other broadcasters, The new documentary series Warrior Games joined APTN to co-broadcast the very successful premiered in fall 2014 and was a favourite at the Leo producers and advocating for improved Aboriginal Day Live concert on June 20, 2015. And Awards, taking home awards for Best Information, Aboriginal business conduct for media APTN and Shaw collaborated to broadcast the 22nd Lifestyle or Reality Series; Best Screenwriting; Best professionals will only strengthen Annual Indspire Awards on June 19, 2015. Cinematography; and Best Host. APTN’s mark on the Canadian Also continuing to build relationships with STRATEGIC PARTNERSHIPS broadcast landscape. independent Aboriginal producers, the network For the fourth year, APTN renewed its partnership maintains its long-standing involvement with the A MODERN INDIGENOUS EXPERIENCE with TVO for the popular drama Hard Rock Medical Montreal First Peoples Festival. In August 2015, The network’s continuing role in creating greater in the summer of 2015, along with continued for the second year, the APTN Award, an honour awareness for broader Canadian society about support from the Northern Ontario Heritage Fund that recognizes an Aboriginal filmmaker who has Aboriginal Peoples is noted as a critical part for this series. of APTN’s mandate. The network engages the produced distinguishing work in the last year, was Canadian population with compelling, innovative Also for a fourth year, the network partnered presented. This year’s award went to director and and gripping content across multiple platforms. with the National Screen Institute’s Aboriginal writer Tracey Deer. For the first time, the network In addition, APTN consistently seeks new Documentary Program. This is an important training sponsored four (4) master classes: two (2) in French ways of storytelling and supports the thriving opportunity and launch pad for the selected and two (2) in English. Guest speakers were Jason Aboriginal production industry through television producer and director teams. Each team is paired Brennan, Michèle Rouleau, Sonia Bonspille-Boileau and new media productions as well as training with an industry mentor to assist them with the and Tracey Deer. final development and production of a short and development. TERMS OF TRADE AGREEMENT documentary film. AWARDS AND RECOGNITION On June 7, 2015, the network hosted the inaugural APTN strives to commission programs that meet APTN also continued its partnership initiative with Industry Meeting where Chief Executive Officer Jean the highest standards for on-air talent, writing and the imagineNATIVE Film + Media Arts Festival for La Rose and Executive Director of Programming and production values. In the 2014-2015 fiscal year, a second year, once again offering a cash prize of Scheduling Monika Ille spoke on behalf of APTN. the network’s efforts were recognized by industry $5,000 for a dramatic short film and $2,000 toward Mr. La Rose and Ms. Ille discussed the network’s professionals at awards galas and festivals, with our a short documentary film. The selected entrants programming priorities for the near future as were Melissa Fox for the short documentary flagship seriesBlackstone and Mohawk Girls being well as the practical aspects of the new Terms of notable award winners. Passages and Fallon Elizabeth Andy for the Trade Agreement. All members of the Alliance dramatic short filmIndie and Jules. of Aboriginal Media Professionals were invited to The network’s leading dramatic series Blackstone attend the presentation in person at the Buffalo Continuing its efforts to develop and produce continued its tradition of success with three (3) Mountain Lodge in Banff, Alberta, or to sign in to content that fosters its French-language Alberta Film and Television Awards in 2015, Adobe Connect Web conferencing. Questions could programming, the network collaborated with TV5 including awards for Best Screenwriter and for Best also be submitted via email. Director in the Drama Over 30 Minutes category, on a call for web series concepts, Ma websérie sur

Sharing Our Stories 7 PROGRAMMING COMMITMENTS APTN Acquisitions has had a successful fiscal year funding allocated from the CMF fund are greatly In the fiscal year 2014-2015, the Programming in 2014-2015, securing 323.5 hours of programming, disproportionate against smaller broadcasters Department committed to 38 television including 24 premiere titles and five (5) titles that and extremely advantageous toward larger productions and 23 original digital media are exclusive to the network. Notable titles included broadcasters. Such broadcasters are able to take components. This represents 291.5 hours of original Wentworth (Canadian broadcast premiere), a advantage of the weights that the formulas give for programming in English, French and 11 different popular Australian drama series. APTN also acquired ratings, regional licence fees and spending on digital Aboriginal languages. second window rights for the English version of The media components. Red Road, a hard-hitting American drama series Aboriginal Language Commitments 2014-2015 APTN is fully committed to delivering superior that revolves around a cop policing two clashing programming. Despite the challenges the network communities, and Le sentier rouge (North American faces with ratings and having smaller marketing premiere in French). As well as mainstream feature and licencing budgets, APTN’s English and French movies such as the Twilight saga, the network PEs increased in 2014-2015. During the CMF’s fiscal has acquired a number of distinctly Aboriginal year 2014-2015, APTN supported the creation of features that will resonate with our audience, 110 hours of new programming including English, including the classic Atanarjuat: The Fast Runner French and Aboriginal language versions. This and new features such as The Activist, Chloe & amount reflects an increase of 53% from 2013-2014. Theo, Maïna (world broadcast premiere) and Le Dep (Canadian broadcast premiere). In addition, For the CMF’s fiscal year 2015-2016, the network’s APTN continued to support emerging Aboriginal English PE increased by 27%; however, APTN’s filmmakers by acquiring independently-produced French PE decreased by 10%. It is challenging to short films, including the creation of Tout court, a compete with other French broadcasters when the new programming strand that will premiere in winter network does not broadcast French programming 2016 and showcase 21 French short films. 24/7. APTN is presently in the process of allocating its PE funds. CANADA MEDIA FUND (CMF) | PERFORMANCE ENVELOPES (PE) Summary of APTN’s 2014-2015 CMF: APTN continues to depend greatly on CMF funding • 100% of English PE triggered 73 hours of to meet the CRTC’s expectations on the different programming to be produced; genres of programming and languages to be broadcast. The network’s PE increased in 2014-2015; • 100% of French PE triggered 37 hours of Inuktitut 36.74% Stl’atl’imx 4.92% its English increased by 12% and its French by 18%. programming to be produced; This increase is attributed to APTN’s commitment to Cree 29.17% Atikamekw 4.92% • $25,607,211 total production budgets to be delivering high quality programming. triggered (English, French and Aboriginal Innu 5.68% Mohawk 2.27% As a small, independent broadcaster, the languages). network faces many challenges each fiscal Mi’kmaq 4.92% Ojibway 0.76% The network also triggered 100% of its CMF English year and is constantly in competition with the and French development funds for its fiscal year Halkomelem 4.92% Haida 0.76% larger broadcasters for PE funding. Overall, the 2014-2015. formulas used to calculate the percentage of Salish 4.92%

8 Sharing Our Stories APTN – CMF English Performance APTN – CMF French Performance APTN – CMF French and English Envelope Comparison Envelope Comparison Performance Envelope Total Comparison Budget – English and Aboriginal Budget – French and Aboriginal Budget – English, French and Aboriginal Language Hours Language Hours Language Hours $4,049,632 56.5 $4,515,630 73 $516,496 15.5 $611,150 37 $4,566,128 72 $5,126,780 110

2013-2014 2014-2015 2013-2014 2014-2015 2013-2014 2014-2015

Budget Hours Budget Hours Budget Hours

CANADA MEDIA FUND (CMF) | ABORIGINAL Summary of APTN’s 2014-2015 AP (Production): MOVING FORWARD PROGRAM (AP) APTN will continue to focus on the delivery • 86% of projects supported by the AP were The CMF’s AP has grown in response to producer of high quality programs to its viewers and licenced by APTN; demand and APTN’s commitment to broadcast audiences, both of whom have changing viewing Aboriginal-language content. The AP budget for the • 70 hours of Aboriginal-language programming to habits. Programming content now must meet the fiscal year 2014-2015 was $7 million ($6,300,000 for be produced for APTN; increasing demand for digital media components; it production and $700,000 for development). also needs to be available on multi-platforms. • 13 hours of French-language programming to be APTN is the main broadcaster to trigger the funding. produced for APTN; In the fiscal year 2015-2016, the network will The network is the only regulated broadcaster broadcast its first second-screen experience during • 63.5 hours of English-language programming to that has a specific Condition of Licence (COL) to season three of Mohawk Girls. APTN is also required be produced for APTN; broadcast a minimum of 35 hours of Aboriginal- to broadcast Aboriginal and French-language language programming each week. APTN strives • $11,750,190 total production budgets to be programming to meet its licence requirements to provide new, engaging content each broadcast triggered by APTN. by the CRTC and for funding that is allocated by season by presenting programs in a variety of the CMF. In addition, the network will develop Summary of APTN’s 2014-2015 AP (Development): Aboriginal languages. programming further for Aboriginal youth, as • APTN supported seven (7) television projects they are a key audience to the long-term success with digital media components through the AP of APTN. development fund.

Sharing Our Stories 9 Our People

Creating significant employment opportunities. Offering a healthy and positive workplace for employees to learn, thrive and grow, both professionally and personally. Encouraging employee excellence, volunteerism, community involvement and celebrating achievements. Reaching true potential. That is the network’s ultimate goal. And it is APTN’s skilled and dedicated workforce who collectively advance a collaborative culture that make the network a more productive, more enjoyable and more rewarding workplace. SPOTLIGHT ON SUCCESS APTN’s Chief Executive Officer Jean La Rose was SHARING OUR KNOWLEDGE 2014-2015 Accomplishments named the “CEO HR Champion of the Year” at The network is committed to support Aboriginal the 2015 HR Excellence Awards, hosted by the post-secondary students nationwide by providing A GREAT PLACE TO WORK Human Resources Management Association of them with apprenticeship and internship APTN takes tremendous pride in its employees and Manitoba. This award recognizes an individual that opportunities. At APTN, they can further develop the work they produce. The network understands has demonstrated excellence in championing and the necessary skills to begin a successful career in our continued success is paramount and contingent driving innovative, bold human resource strategies. the broadcast industry. upon the people we hire and their job satisfaction. That is why we strive to create an innovative, TRAINING FOR SUCCESS The network’s Apprenticeship Program aims to work supportive and engaging workplace. The network recognizes the benefit of further collaboratively with educators at post-secondary investing in the skills of its employees. Providing institutions and identify suitable Aboriginal students Being acknowledged as one of Canada’s Top 100 them with the tools and the training necessary to for enrolment in this program. Students who have Employers for the third consecutive year and as achieve our high standards makes all the difference successfully completed the program are eligible one of Manitoba’s Top Employers for the seventh in job performance. to apply for a paid internship position. This past consecutive year is a testament to the strength of fiscal year, four students successfully completed In the fiscal year 2014-2015, APTN continued to the network and our team. These awards highlight an unpaid apprenticeship through Journalists for provide opportunities for employees’ development APTN’s commitment to promoting employee career Human Rights (JHR) and APTN’s own program. development, and mark the network’s place as a and professional growth by developing and model of a celebrated place to work. We strive delivering several in-house training sessions The network’s Internship Program provides to maintain our lead in the Canadian broadcast and workshops. participants an opportunity to gain skills and relevant on-the-job experience. In the fiscal year industry as a highly recognized employer. In May 2015, the network along with the Canadian 2014-2015, four (4) students experienced what Media Guild and Elders delivered to all staff and TOP EMPLOYER HONOURS it would be like to work as a journalist, a video management part two (2) of our innovative For the second consecutive year, APTN received journalist or technician. Of these four (4) interns, workshop titled “Professionalism in the Workplace.” a national award for its participation in the Take one (1) received a casual contract; one (1) received The session reviewed learnings from part one (1) Our Kids to Work™ program. Students went behind a temporary contract and one (1) received a and shared new ideas about respect, accountability the scenes and in front of the camera, recording permanent contract at APTN. a live to tape newscast. They learned about and professionalism and how it impacts each of our careers in broadcasting and gained insight into the roles. Improving communication; reducing potential Although the network does not have a formal work development of Aboriginal programming. for conflict and confusion; making APTN a more experience program, APTN continues to work with productive, fun and rewarding workplace; and high schools and community colleges to support The network was also elected as one of Canada’s reinforcing our core values were some of the topics their work experience programs. This year, the 10 Most Admired Corporate Cultures.™ The national discussed during this session. network supported and hosted five (5) students, program, in its 10th year, evaluates organizations on one (1) of which received a casual contract after New employees to APTN received training in a variety of principles such as vision and leadership, successfully completing their work experience. retention, rewards and recognition, organizational understanding Aboriginal and treaty rights, performance and corporate social responsibility. harassment in the workplace, and Workplace This program recognizes best in class Canadian Hazardous Materials Information System. Hands‑on organizations for having cultures that have fire extinguisher, first aid CPR and defibrillator helped them enhance performance and sustain training was provided to APTN’s Health and competitive advantages. Safety Committee.

Sharing Our Stories 11 2014-2015 APPRENTICESHIPS | INTERNSHIPS

Institution Program Department Number of Students

Tech Voc High School Broadcast Media Arts News/Studio 1

Red River College Transforming Futures News/Studio 1

Assiniboine Community College Interactive Media Arts Diploma Program News/Studio 2

Journalists for Human Rights Broadcast Journalism News/Investigates 5

Minegoziibe Anishinabe School Skills for Employment News 1

Ka Ni Kanichihk Life and Employment Skills News 1

APTN Internship Program Journalism News/Studio 2

PARTNERSHIPS few years. It will include the training of Aboriginal 5-year gifts, 10 employees with 10-year gifts and 11 Mutually beneficial partnerships that advance students within their home communities and the employees with 15-year gifts. workplace recruitment and training strategies lead opportunity to contribute to online and/or on-air REACHING OUT TO COMMUNITIES to the successful placement of new employees. content upon course completion. APTN’s employees take pride in reaching out to When an opportunity arises whereby APTN can EMPLOYEE RECOGNITION charitable and community organizations, locally collaborate with an organization to fulfil their APTN acknowledges its employees for their and nationally, that support communities through Aboriginal initiatives, the network does its best to invaluable contributions and accomplishments made volunteerism. This past fiscal year, charitable and support it. in support of the network’s business objectives community organizations that were supported APTN was pleased to support Winnipeg’s Red and goals. This contributes to a supportive work include the Christmas Cheer Board, United Way, River College – Transforming Futures Program by environment and prepares the organization’s Broadway Neighbourhood Centre, Ma Mawi Wi Chi providing work placements and future employment potential future leaders; it also supports the Itata Centre and Habitat for Humanity Manitoba. opportunities to Aboriginal students with attraction and retention of APTN’s workforce. These are only a few of the organizations at which intellectual disabilities. the network’s employees volunteered within the Employees who reach service milestones are community, and APTN is proud to support their APTN also entered into a new partnership with recognized through APTN’s Rewards & Recognition association to these communities. Employees Journalists for Human Rights (JHR) to assist Program. A service award is given to employees receive paid time off to volunteer for charitable with the advancement of Aboriginal leadership starting at 5 years and up to a maximum of 25 years organizations of their choice. opportunities in journalism. This initiative is in its of continuous years of service. In the fiscal year infancy and will be further developed over the next 2014-2015, the network awarded 10 employees with

12 Sharing Our Stories APTN’S WORKFORCE UPFRONT APTN’S GENDER COMPARISON MOVING FORWARD As at July 29, 2015, 65% of employees are of As at July 29, 2015, 52% of employees are female APTN’s business success is based on strong Aboriginal ancestry. and 48% are male. employee-employer relationships. To retain the best talent, the network will continue to empower 30% and celebrate its employees and provide them with 90% Aboriginal Directors a safe, healthy and positive workplace. APTN will 25% 25% continue to create a work environment and research new programs that allow employees to thrive and 60% Female Directors grow in their careers.

The network is currently prototyping a subscription- 40% Male Directors based online management training tool and looks forward to implementing it in the near future. The next fiscal year, APTN will implement its new Scholarship Program which will support full- 7% 7% 56% Aboriginal Managers time employment in either the television or film 3% 3% industries. This program will recognize Aboriginal 60% Female Managers students for their academic achievements and the contributions they have made and continue to make within their communities. 40% Male Managers First Nations – Status In the past, APTN has been recognized for its formal and informal mentorship programs, going First Nations – Non-Status forward, the network is proud to announce that it is further investing in the development of its Métis 65% Aboriginal Employees employees by enhancing the mentorship program. Inuit Within the next fiscal year, APTN will bring world- 50% Female Non-Managerial Visible Minority class best practices to its mentorship program, and incorporate enhanced training for participants and Non-Aboriginal Ancestry stakeholders within a more responsive structure. The 50% Male Non-Managerial Undeclared new focus will take APTN forward as a role model within the industry and the Indigenous community as a whole.

Sharing Our Stories 13 Understanding Our Audience

APTN’s audience continues to grow. It consists of distinct and overlapping sub-audiences, Indigenous and non-Indigenous, both of whom call for the creation of intricate marketing and communications plans, so the network can reach its audience on multiple platforms. Developing the network’s audience is Aboriginal Canadians. The refreshed brand will successfully generated awareness in these key also a continuous process. Marketing launch in February 2016. markets and resulted in publicity and interviews from regional media curious about APTN’s French to APTN’s audience involves building REACHING OUR AUDIENCE programming strategies. In addition, the online page Communicating with the network’s audience about awareness and targeting campaigns has become an ongoing marketing tool to filter and its wide range of programming continues to be that share the significance of Canada’s provide relevant information to the target audience. only independent Aboriginal network a complex strategy. This requires thoughtfully targeted campaigns and creative, and the thorough APTN KIDS with each segment. In addition, insight analysis of an advertising budget that is dwarfed This campaign aimed to build awareness among into the dynamic wants and needs of by other conventional networks. There are adults with children aged two to six that APTN the network’s audience are incorporated three (3) pillars within the marketing plan on which Kids is a great option for parents and their young into the bigger picture from an the department focuses: ones. The campaign used a mix of media. It has also resulted in the establishment of an internal unparalleled analysis of industry and 1. Communicating directly with targeted audiences APTN Kids committee to focus on the marketing proprietary sources. about APTN programming; brainstorm behind how the department can better SPOTLIGHT ON SUCCESS 2. Communicating with customer service agents and communicate this program offering to parents. This 2014-2015 Accomplishments affiliates, both of whom provide APTN to their past June, the committee created a robust outreach customer base via subscription; program that rolled out at Aboriginal Day Live. The BACKING IT UP WITH RESEARCH on-site activation was the most popular activity and 3. Communicating with advertisers to build APTN APTN’s audience is diverse. Each region, cultural a major equity builder for the APTN Kids brand. group, community and individual represents a brand equity and promote sales activity. WINTER SEASON COMEDY LAUNCH unique set of needs. In an effort to gain a greater The Marketing Department is a small but impressive The most entertaining campaign to date was understanding of our viewers’ preferences and team of professionals coupled with agency support. encouraging audiences to laugh with APTN during impressions of the network’s offerings, APTN This year’s communications plan for audiences was its winter launch of comedy programming. The continues to engage with them through research refreshing and exciting for our marketing group. team employed smart, creative graphics and and careful listening. The network uses this The department set out with a key focus on French- advertisements in a multitude of media. However, information to provide key information to its internal language markets, APTN Kids programming, APTN one tactic was outstanding: a “prescriptive comedy” decision makers to make improvements and employ National News, seasonal launches, and key initiatives mailout to radio networks across Canada. It effective marketing campaigns. such as Aboriginal Day Live and Homegrown generated interviews with the network’s celebrity Cinema. Below are some samples of the team’s BRAND REFRESH comedians and built strong public relations with key proud accomplishments for this past fiscal year. APTN commenced a brand refresh initiative based radio personalities in the market. on key insights from national focus groups. Working VIVEMENT LUNDI! WE ARE THE VOTE with Loop Media, an established branding agency This campaign’s goal was to generate stronger A brand new public service announcement was with vast experience in broadcasting, internal and awareness in Quebec markets that Mondays are created internally, with the goal to inspire the external reviews of the network’s brand elements dedicated to French-language programming on Aboriginal communities that are less likely to cast were reviewed and analyzed. APTN has since APTN East. The campaign used print, Aboriginal their votes, to get to the polls in the 2015 federal been working toward a refreshed look and feel, community radio broadcast in French, social media election. The colourful and celebrity endorsed not a re-brand, which will align with the progress advertising, in-house on-air promotions broadcast campaign was launched this past August, sparking of the network as a multi-media organization on APTN and online at aptn.ca/lundi. The campaign that represents a progressive group of people – conversation around this important initiative.

Sharing Our Stories 15 AUDIENCE RATINGS Every year, APTN conducts a proprietary national Numeris (formerly the Bureau of Broadcasting survey among Canadian Aboriginal audiences – the Measurement) ratings are APTN’s primary and only only one of its kind to date. Moving into the new source of currency data that is used by the Sales broadcast season, APTN will expand this survey into Department. However, with Aboriginal Peoples, three (3) waves that correspond to the network’s including northern and remote communities not fall, winter and spring/summer launches. The new being part of the Numeris surveying methods, this format will provide viewing data relevant to the standardized measurement provides an inadequate programming in each season. It has the potential profile of the Aboriginal audience. The lack of to provide long-term tracking on program viewing representation of the network’s audience within for key programs – for example, APTN National the sample prevents us from being able to use News and other high-investment programming. The Numeris data to make solid programming decisions, evolution of this survey instrument is necessary as and it strongly hinders our ability to bolster high- the relevancy of seasonal context becomes more value sales proposals in our revenue strategies. important to the decisions we make internally, as the This year, APTN has re-subscribed to Nielsen TV network cannot fully rely on Numeris ratings. Diary data, which adds a level of regional ratings to the department’s internal reporting. Furthermore, marketing will continue to enhance the use of APTN’s internal viewing panel – APTN Insiders.

MOVING FORWARD For the network to progress and make advances among the other Canadian television networks in a time of rapid industry change, marketing initiatives will centre on audience development. APTN’s strategies and tactics will target the network’s audience segments on multi-platforms. APTN will also continue to engage with its viewers through research.

16 Sharing Our Stories Digital Drum | Connective Expression

Aboriginal youth is one of the most At the time of strategic planning in the new fiscal Mission significant future audiences for year, an analysis of the current performance To be a live and connective space for Aboriginal APTN. Connecting with their rapidly revealed that Digital Drum had indeed achieved youth that leverages social media integration to some brand equity among the 15- to 35-year-old engage with the audience and focuses on a key developing viewing habits demands the Aboriginal demographic. Some of the key content topic area that everyone can celebrate – Indigenous creation of alternative programming on influencing this equity and attention were from music and its related themes. The long-term goal is platforms that reach beyond traditional music related content tied to APTN’s established to build concrete relationships with these audiences television. In order to develop this programs and the larger artistic community. Two in a first step toward their continued journey demographic into a primary audience, major events that showed the highest level of with APTN. buy-in were coverage from APTN’s Aboriginal Day the network is continuing to invest in MOVING FORWARD Live broadcast and the Indigenous Music Awards The Aboriginal youth audience will be developed content that reaches them to create (formerly the Aboriginal Peoples Choice Music further by implementing tactics to communicate awareness about APTN programming. Awards). Although the programs were not live content that informs them about the network’s Building relationships with this pivotal streamed via this platform, Digital Drum marketed programming via Digital Drum. At the very core of and provided supplementary content that was group is at the core of the network’s its operations, Digital Drum is a marketing tool that engaging and created awareness for the programs audience development and growth that builds engagement with a hard to reach audience among the audience. This is an audience that is less will continue well into the future. so that APTN can graduate them into a primary likely to tune into the traditional television broadcast audience and sustain the network’s growth. This of the program. SPOTLIGHT ON SUCCESS marketing initiative with content strategies tied 2014-2015 Accomplishments Using this as a framework, Digital Drum was to it is a resourceful and necessary investment in IMPORTANCE OF ABORIGINAL YOUTH revamped to become a marketing tool that has marketing to youth on an annual basis. Digital Drum faced another revamp that drew back a strongly focused brand that resonates with the operational budgets and content strategies in order demographic. The brand is driven by its content to meet the financial reality facing the network. strategies which are now focused on music and its Working within post-renewal budgeting, the overall related themes. Here are the new vision and mission strategy moving forward considered the successes of Digital Drum. which Digital Drum had already experienced and Vision focused on maintaining the core of its mandate: To be a mirror for Aboriginal youth and a window to be a connective space for Aboriginal youth and to diversity that connects the audience, both a marketing tool and brand that would spark the Aboriginal and Non-Aboriginal, to Indigenous network’s relationship with this difficult to reach music, delivering the inspirational stories, interviews, audience. Continuing to develop this initiative is coverage and musical content that speak to self- part of the larger goal to build future, sustainable expression, perseverance, pride and identity from audiences for APTN. their perspective. Advertising

APTN must continue cultivating sources of revenue from advertising spending to maintain the network’s growth. The multimedia landscape is highly competitive for all television broadcasters, and to capture marketers’ attention and dollars is demanding, as the options available to them are numerous.

Mohawk Girls For the first time, digital – specifically MOVING FORWARD the Internet and social media – has It is imperative that APTN continue its efforts to surpassed television in terms of diversify its sources of revenue. Therefore, the APTN secured significant advertising network will: opportunities in the fiscal year advertising dollars spent. This has 2014‑2015. Notable new advertisers • stay current – update APTN’s highlight reel, media impacted the business models of for both television and aptn.ca kit and website regularly to keep clients and traditional advertisers and forces them included: advertisers aware of its programming; to seek new, innovative ways to reach • Home Hardware and serve their clients. • market initiatives – create targeted account lists that will expand the national advertising base of • McDonald’s SPOTLIGHT ON SUCCESS the network. Showcasing suitable programming • Rosetta Stone 2014-2015 Accomplishments genres and/or sponsorship opportunities should strengthen APTN’s message; • Square One Insurance REVITALIZED SALES STRATEGY APTN has revamped its sales strategy to secure • leverage data – offer the latest data as it • World Vision Canada pertains to prime-time programming, especially additional advertisers and remain competitive • Eight (8) new Kingstar brands among other broadcasters. In early 2015, the for established programs as well as those network made the decision to partner with AIRTIME newly acquired; • Premier Bathrooms Television Sales Inc. (Airtime), which currently • increase awareness – promote APTN’s new • First Nations Housing represents 21 other stations. commercial availability of non-standard platforms • Nicola Valley Institute of Technology As APTN continues to explore diversifying its means among advertisers, including snipes; • Royal Winnipeg Ballet of advertising, the client contacts the network • use new audience tracking tools – employ expects Airtime to bring to APTN will add to its website audience demographic data to assist in • Scotialife Insurance revenue streams for the long term. This partnership selling aptn.ca for advertising; will bring valuable experience and resources, both • Christian Mingle • focus on continuous engagement – share fundamental to the network’s growth objectives, • DollarsDirect and will benefit APTN in the following ways: information with media buyers and industry personnel through presentations, bulletins and • expanding the network’s sales force from one (1) events about Aboriginal Peoples and their culture. individual to a team of six (6), and broadening the In addition, highlight APTN’s role, successes and network’s publicity, reach and capacity; strength in the Canadian broadcast landscape. • representing countless relationships across Canada and the United States;

• increasing access to sales expertise from two (2) principals who have nearly 50 cumulative years of advertising sales experience.

Sharing Our Stories 19 Setting The Technological Pace

What goes on behind the scenes is what keeps APTN operating successfully every day. By streamlining the network’s processes, implementing leading edge technology, seeking new ways to improve the delivery of programs and planning for the future, APTN continues to improve its business. SPOTLIGHT ON SUCCESS workflow spans ingest, quality control, content launched a home bureau based in North West 2014-2015 Accomplishments management, archiving, traffic interface, audio/ River, Labrador, followed later that summer by video processing, captioning/subtitling, transmission a home‑based bureau in Toronto, Ontario. As a DRAWING A TECHNOLOGY ROADMAP control, transcoding and monitoring. result of the success of these bureaus, the network FOR THE FUTURE launched an additional two (2) bureaus in the fiscal With the new infrastructure and workflow, APTN is In the midst of rapid and unprecedented industry year 2014-2015: one (1) in Thunder Bay, Ontario and in the process of implementing an end to end Media and technological change, APTN has worked the other in Edmonton, Alberta. hard to ensure the network stays current in Asset Management (MAM) system. The enterprise broadcast, production and distribution technology. solution ties together the network’s core systems IMPROVING APTN’S FACILITIES APTN continues to explore and employ new such as master control playout, news production/ This past fiscal year saw an impressive renovation technologies where possible to keep ahead of the editing, traffic, storage, archive, broadcast graphics, project take shape to the adjacent building of the technology curve. transcoding engines and production systems network’s head bureau in Winnipeg, Manitoba. allowing users to locate, screen, edit and manage all Construction of the new news studio and refreshed STAYING ON THE CUTTING EDGE media assets stored centrally. APTN staff will have set are near completion and APTN National News The key to APTN’s technical growth over this past access to all video content and graphics within a and production staff look forward to being housed fiscal year has been the construction of a brand single interface to distribute to on-air, online or to in a centralized production space as early as new broadcast IP (Internet protocol) network. This mobile devices. November 2015. upgrade of APTN’s IT (information technology) and broadcast network has become the backbone In concert with the new playout infrastructure, APTN MOVING FORWARD for APTN’s file-based workflows. This allows the has also implemented an enterprise level broadcast To ensure APTN’s operations continue to run network to grow and add options such as VOD graphics and multi-channel branding system. The smoothly and efficiently, the network will develop (video on demand), OTT (over the top television) new system gives the network a new set of tools and implement effective processes with long-term and file-based programming by moving large media that will assist in bringing APTN’s brand refresh to strategies for growth and changing technologies. files efficiently between systems. life on each of our services and various screens. These include making our production, broadcast The template-based graphics system is highly and distribution systems future ready with a path APTN also undertook a project to upgrade the automated and allows for dynamic insertion of to video over IP and 4K distribution. The network network’s master control infrastructure, migrating program listings, social media communications and will endeavour to use the cloud and web-based from a traditional linear baseband playout system live news production in a highly efficient manner. applications to work efficiently; to provide access to to a state-of-the-art IT-based playout platform. In assets for all staff; to contain costs; and to distribute ADDING EFFICIENCY THROUGH TECHNOLOGY addition to playout of APTN’s four linear program APTN’s content effectively over multiple platforms In early 2014, APTN started to shift away from the feeds (APTN HD, APTN East, APTN West and APTN such as cable, satellite, IPTV and OTT. North), the network’s new infrastructure allows large brick and mortar news bureau to smaller scale for efficient distribution of content to multiple home-based bureaus, allowing the network to save platforms and will enable APTN to respond quickly substantial expenditures all the while generating to changing requirements. The network’s new the same amount of content. APTN National News

Sharing Our Stories 21 News That Not Only Informs But Inspires

APTN National News provides an award-winning, unprecedented perspective on news stories relevant to Aboriginal Peoples and to the nation. In stride with Canada’s rapidly evolving media industry, the news team continued to expand its online and interactive new media initiatives. The network’s reporters remain focused on special news programming to ensure the regional representation of our Peoples’ stories from coast to coast to coast. SPOTLIGHT ON SUCCESS Canada Tribunal, the final Truth and Reconciliation The series focused on Jordan’s Principle, which 2014-2015 Accomplishments Commission (TRC) of Canada event in Ottawa, was the basis of a motion passed in the House of and the Missing and Murdered Indigenous Women Commons. The Principle aims to ensure the needs NEWS FROM EVERY ANGLE (MMIW) roundtable in Ottawa; of children requiring special medical attention on- In October 2014, APTN National News restructured reserve do not get lost in jurisdictional squabbles • continued to ingest Facebook and Twitter on its programming format. The newscast was modified between Ottawa and the provinces. from a one-hour news show into a half-hour news aptn.ca for our news stories to be increasingly format, which launched four (4) new specialty accessible and on demand. In addition, Kathleen Martens of APTN Investigates was nominated for a CAJ in the Open Broadcast half-hour newscasts: Nation to Nation, Face to Face, SPECIAL NEWS PROGRAMMING category for her story Wasting Away. It captured APTN InFocus and The Laughing Drum. These added APTN National News also featured 12 episodes of the crisis of food insecurity in Nunavut through more variety and depth to the network’s news its mini-documentary series, Perspectives. Topics images of Elders scavenging for food at the Rankin programming, and their second seasons launched in included: Living in “Alcatraz,” a story on Shoal Lake Inlet dump. September 2015. 40’s quest for clean water; Imported Justice, a look In April 2014, APTN National News added a Sunday inside the Nunavik travelling court; The Working MOVING FORWARD half-hour news show, which highlights the major Poor, an examination on how single parents are Social media as an efficient medium to news stories of the week. struggling to escape poverty; and Canary in a Coal communicate news stories and special news Mine, a look at climate change during a nine-day programming will continue to be implemented EXPANDED SOCIAL MEDIA PRESENCE tour around Svalbard, a Norwegian archipelago in by APTN. The network’s viewers will increasingly APTN National News continues to increase its the Arctic Ocean. Also, a three-part Perspective demand social media as a preferred method to be commitment to social media, and its online audience series was broadcast to look at the history, struggles informed about news, coupled with the popularity has flourished at an astounding rate due to the and accomplishments of the TRC. of live streaming. exponential growth of social media as a platform for streaming news stories. This past fiscal year, the In addition, the news team based out of the In the first quarter of the fiscal year 2015-2016,APTN news team developed its multi-platform strategy network’s Ottawa bureau reported on political National News will have broken into programming further in the following ways: affairs that provided in-depth coverage on the and live streamed relevant announcements Parliament Hill shooting, which was broadcast and related to the federal election for special election • boosted content on the APTN National News live streamed, and our news team also broke into coverage, including “virtual” town hall interviews website. It now carries wire stories from The regular programming to cover the Prime Minister’s with most national party leaders. In addition, a Canadian Press, and a web writer located in speech to the nation after the shooting; the MMIW special half-hour French-language broadcast on Edmonton joined the news team to increase the roundtable and the final TRC event, both held in Indigenous election issues will have been broadcast representation of stories from Western Canada; Ottawa; and the election of the AFN National Chief on October 5, 2015, and some French-language • consulted and worked with the marketing team in December and of the following Annual General coverage was offered online for the first time in to redesign the aptn.ca/news website to feature Meeting in July. relation to the federal election. trending stories as well as implementing regional AWARDS AND RECOGNITION The news team will continue to break into pages to appeal to those audiences; June 8, 2015: APTN National News’ Halifax programming and report on up-to-the-minute • live streamed events such as the 2014 Assembly correspondent Trina Roache won in the Journalists issues that are relevant to Aboriginal Peoples and of First Nations Election for National Chief in for Human Rights-Canadian Association of Canadians across the nation. Winnipeg, the Canadian Human Rights Tribunal – Journalists (CAJ) Human Rights Reporting category First Nations Child and Family Caring Society of at the CAJ Awards for her series Outside the Circle.

Sharing Our Stories 23 Conditions of Licence

On August 8, 2013, the Canadian Radio-television and Telecommunications Commission (CRTC) renewed APTN’s mandatory carriage licence for another five years (September 1, 2013 to August 31, 2018). The network is pleased to report APTN 3. The licensee shall adhere to the Violence Code, the distributor of that signal in its original form. has met all the mandated conditions for as amended from time to time and approved by “Original form” means, at a minimum, that the a specialty channel for the fiscal year the Commission. However, the application of the captioning provided by the licensee reaches the foregoing condition of licence will be suspended if distributor unaltered, whether it is passed through 2014-2015. the licensee is a member in good standing of the in analog or in digital, including in high-definition. APTN CONDITIONS OF LICENCE (COL) Canadian Broadcast Standards Council. STATUS REPORT BROADCAST YEAR: APTN began captioning all English and French SEPTEMBER 1, 2014 – AUGUST 31, 2015 APTN is a member in good standing with the promos midway during the second year of the Condition of Licence 1 [CRTC 2013-383] CBSC, and staff continue to donate their time licence term although it isn’t required until the The licensee shall adhere to the conditions of to adjudicate cases with the CBSC, when called fourth year. Commercial tech specs were also licence for specialty Category A services set out upon to do so. rewritten to ensure all commercial content in Appendix I to Standard conditions of license, arriving is also captioned. This was done during expectations and encouragements for specialty and 4. The licensee shall caption 100% of the English the first year of licence term. and French-language programs broadcast over pay television category A services, broadcasting APTN is currently testing software and the broadcast day, consistent with the approach regulatory policy CRTC 2011-443, 27 July 2011, as training staff to caption its in-house promos. set out in A new policy with respect to closed amended from time to time. Furthermore, advertisers have been alerted to captioning, Broadcasting Public Notice CRTC Specialty Channel Conditions of Licence the network’s captioning requirements that are 2007-54, 17 May 2007. mandated and to be in effect by the fourth year 1. The licensee shall adhere to the Equitable of the licence term. Portrayal Code, as amended from time to time APTN captions 100% of its English and and approved by the Commission. However, the French content. The network has gone through a rigorous quality application of the foregoing condition of licence control process with all its captioning for this will be suspended if the licensee is a member 5. Consistent with Accessibility of telecommunications past fiscal year. New equipment was purchased in good standing of the Canadian Broadcast and broadcasting services, Broadcasting and that allowed APTN to detect captioning issues Standards Council. Telecom Regulatory Policy CRTC 2009-430, 21 that were previously undetectable. The entire July 2009, as subsequently amended by the programming inventory was screened and Aboriginal Peoples Television Network (APTN) Commission,[3] the licensee shall: corrected where required. Also, new workflows and processes have been implemented to ensure is a member in good standing with the Canadian • ensure that advertising, sponsorship messages content is regularly checked. Broadcast Standards Council (CBSC), and staff and promos in the English and French continue to donate their time to adjudicate cases languages are closed captioned by no later than To ensure this COL is met, various monitoring with the CBSC, when called upon to do so. the fourth year of the licence term; methods are in place. They include:

2. The licensee shall adhere to the Broadcast Code • adhere to the quality standards on closed Playback: APTN monitors during playback for Advertising to Children, as amended from time captioning developed by television industry using multiple banks of monitors for all four (4) to time and approved by the Commission. working groups, as amended from time to time feeds (APTN East, APTN West, APTN North and and approved by the Commission; and APTN HD). One (1) bank shows what APTN is broadcasting, and the other shows what viewers APTN abides by the Broadcast Code for • implement a monitoring system to ensure that, see at home. The network has a back-up caption Advertising to Children. The network continues for any signal that is closed captioned, the correct encoder in the event of equipment failure for our to provide commercial free programming in its signal is captioned, the captioning is included in live captioned programming. children’s block. its broadcast signal and this captioning reaches

Sharing Our Stories 25 Post-Playback: To ensure the caption week may be drawn from the following program For the purposes of this condition of licence: information is passing through its infrastructure categories, set out in item 6 of Schedule I to The expression “clock hour” shall have the in an unaltered form, APTN regularly monitors the Regulations: 2(b) Long-form documentary; same meaning as that set out in the Television its captioning from a variety of sources 7 Drama and comedy; 9 Variety; 11(a) General Broadcasting Regulations, 1987. The expression including satellite, cable and Internet protocol entertainment and human interest; and 11(b) “paid national advertising” shall mean advertising television providers. Reality television, and/or may be programming material as defined under theSpecialty Services targeting children. Live Monitoring: Every month, two (2) live Regulations, 1990 and that is purchased at a programs are randomly chosen for review national rate and receives national distribution APTN provided 1,272 hours of described video and monitoring of its captioning. The on the service. (DV) this past fiscal year. 104 of these hours network compares what is captioned with were new content. This averages out to 24 hours what is actually spoken, and an accuracy APTN does not exceed the 12 minutes per hour per week, two hours of which are new content. rate is calculated using the accuracy formula of paid advertising. determined by the Commission. APTN continues to meet this COL and closely monitors DV content to ensure there are new DV 9. The licensee is authorized to make available for 6. The licensee shall provide audio description for hours each week. distribution both a standard definition and a high all the key elements of Canadian information definition version of its service, provided that not programs, including news programming. For 8. In regard to the broadcast of advertising material: less than 95% of the video and audio components the purposes of this condition of licence, “audio of the high-definition and standard definition a) Except as otherwise provided in subparagraphs description” refers to announcers reading versions of the service are the same, exclusive b) and c), the licensee shall not broadcast more aloud the key textual and graphic information of commercial messages and of any part of the than 12 minutes of advertising material during that is displayed on the screen during service carried on a subsidiary signal. Further, all each clock hour. information programs. of the programming making up the 5% allowance b) Where a program occupies time in two or shall be provided in high-definition. Audio description is provided via a narrator more consecutive clock hours, the licensee or voice-over for all of APTN’s information may exceed the maximum number of minutes APTN abides by the 5% variation rule. The annual programs, including news programming. of advertising material allowed in those clock average is 4.2%. hours if the average number of minutes 7. If the service devotes 50% or more of its of advertising material in the clock hours Condition of Licence 2 [CRTC 2013-383] The program schedule to programming drawn from occupied by the program does not exceed licensee shall provide a high-quality, general- program categories 7 Drama and comedy or 2(b) the maximum number of minutes that would interest television service offering a broad range of Long‑form documentary, set out in item 6 of otherwise be allowed per clock hour. programming that reflects the diverse perspectives Schedule I to the Specialty Service Regulations, of Aboriginal Peoples, their lives and their cultures. c) In addition to the 12 minutes of advertising 1990 (the Regulations), and/or to children’s The service will provide a positive window on material referred to in subparagraph a), the programming, the licensee shall provide described Aboriginal life for all Canadians, whether living in licensee may broadcast partisan political video for a minimum of four hours per broadcast northern or southern Canada. The schedule will advertising during an election period. week, of which two hours must be broadcast in include programming in English, French and various described video for the first time on the service. d) The licensee shall not broadcast any Aboriginal languages. The minimum four hours of described video paid advertising material other than paid programming broadcast during each broadcast national advertising.

26 Sharing Our Stories APTN continues to uphold this COL as a national In the fiscal year 2014-2015, APTN broadcast a result of inventory levels. The following Aboriginal television network with programming an average of 51.6 hours of programming in statistics illustrate the average weekly hours by, for and about Aboriginal Peoples to share Aboriginal languages each broadcast week, of programming in Aboriginal languages over with all Canadians. This is evident in APTN’s based on APTN North. It is also important to four (4) broadcast seasons (fall, winter, spring mandate to reflect the issues and points of view note that the hours of Aboriginal languages and summer seasons) within the broadcast year of Aboriginal Peoples and to act as a bridge to programming fluctuates each season as and is broken down by language. the broader Canadian society.

Condition of Licence 3 [CRTC 2013-383] The Language Total Annual Hours Average Weekly Hours licensee shall devote at least 75% of the broadcast Algonquin 22 .42 year and at least 75% of the evening broadcast period to the broadcast of Canadian programs. Athabascan 8 .15 Blackfoot 8 .15 Measuring Canadian Content Results from the most recently completed Chipewyan 8 .15 broadcast year are shown in the table below. Coast Salish (Salish/Squamish) 148 2.84 APTN exceeded the CRTC’s Canadian content expectations that came into effect September 1, Cree 581.5 11.18 2013, both over the broadcast day and Innu 53 1.01 broadcast evening. Inuktitut 1031.5 19.83 Results Yearly Canadian Inuvialuktun 48 .92 Sep. 1, 2014 to Regulatory Content Aug. 31, 2015 Expectations Kwak’wala 8 .15

Broadcast Day Maliseet 94 1.8 (Mon. – Sun., 82.4% 75% Méchif 39 .75 6 a.m. – 12 a.m.) Mi’kmaq 43 .82 Prime Time Mohawk 273 5.25 (Mon. – Sun., 85.5% 75% 6 p.m. – 12 a.m.) Ojibway 206 3.96

Ojicree 94.5 1.8 Condition of Licence 4 [CRTC 2013-383] The Licensee shall broadcast a minimum of 35 hours Saulteaux 4 .076 of programming in Aboriginal languages each Tahaltan 8 .15 broadcast week. Tsilhqot’in 8 .15

Totals 2685.5 51.6

19 Total Languages/Year

Sharing Our Stories 27 Condition of Licence 5 [CRTC 2013-383] The For the purpose of this condition of licence, northern and southern Canada, and at least licensee shall broadcast a minimum of 20 hours of “regional” productions shall have the meaning set one member who is selected by the Aboriginal French-language programming each broadcast year. out in Group-based licence renewals for English broadcasting societies that make up the Northern language television groups – Introductory decision, Native Broadcast Access Program. APTN broadcast an average of 23.5 hours of Broadcasting Decision CRTC 2011-441, 27 July 2011. French-language programming per week in APTN is governed by a 21-member the fiscal year 2014-2015. This is based on the APTN’s weekly broadcast average of Canadian volunteer Aboriginal Board of Directors with content aired on APTN East – the feed reaching programs between 7 p.m. and 11 p.m. in the fiscal representation from all regions of Canada. Ten the highest French population in Canada. year 2014-2015 was 17 hours; this is nine (9) of the members represent Northern Canada, hours more than the minimum requirement. It ten (10) members represent Southern Canada, Condition of Licence 6 [CRTC 2013-383] In addition should be noted that each season the category and one (1) member represents non-member to the 12 minutes of advertising material permitted levels fluctuate based on broadcast schedules communications societies. The network is by subparagraph a: to condition of licence 8 set out and available inventory, but never drops below currently conducting an in-depth review of in Standard Conditions of licence, expectations and the required eight (8) hours. its bylaws and structure to determine which encouragements for specialty and pay television structure/composition would be the most Category A services, broadcasting policy CRTC 2011- Condition of Licence 8 [CRTC 2013-383] At least effective and best suited for APTN. 443, 27 July 2011, as amended from time to time, 80% of all Canadian programming broadcast on the licensee may broadcast infomercials (program the service, other than news (program category 1), Condition of Licence 10 [CRTC 2013-383] The category 14 set out in item 6 of Schedule I to the current affairs (program categories 2(a) and licensee shall file, by no later than 30 November Specialty Services Regulations, 1990). 3) sports ( program category 6) (see Item 6 of in each year, a report signed by a senior officer of Schedule I to the Specialty Services Regulations, the corporation attesting that APTN has met the In regard to the broadcast of advertising 1990), shall be produced by independent production requirements set out in conditions of licence 5 and material, APTN abided and continues to abide companies not related to the licensee. An 6 above, as well as the requirements relating to the by the twelve (12) minutes of advertising per “independent production company” is defined as a closed captioning of English and French language hour condition. Canadian company that is carrying on business in programs during the previous broadcast year. This Canada with a Canadian business address, that is report shall include the following information: In the fiscal year 2014-2015, the network aired owned and controlled by Canadians, whose business infomercials daily between 4 a.m. and 6 a.m. In • Weekly amount (time) of programming in is in the production of film, videotape or live addition, a one-hour block during weekends was Aboriginal languages: programs for distribution, and in which the licensee also offered to infomercial advertisers. and any company related to the licensee owns or • Weekly and annual amount of French-language controls, directly or indirectly in the aggregate, less programs broadcast; Condition of Licence 7 [CRTC 2013-383] The than 30% of the equity. licensee shall broadcast at a minimum, an average • Annual amount of English-language programming of eight hours of Canadian programs between broadcast; and In the fiscal year 2014-2015, 98.8% of the 7 p.m. and 11 p.m. in each broadcast week that are Canadian programming broadcast on APTN was • Annual amount of closed captioning of the drawn from the following program categories set independently produced. French‑language and the English-language out in Item 6 of Schedule I to the Specialty Services programming broadcast. Regulations, 1990: 2(b) Long-form documentary, 7 Condition of Licence 9 [CRTC 2013-383] Drama and comedy, 8(a) Music and dance, 9 Variety The licensee shall have an adequate number of APTN continues to file monthly logs to the and 11(a) General entertainment and human interest, members on its Board of Directors, to represent Commission, in addition to filing the yearly report. or that are Canadian regional Productions.

28 Sharing Our Stories Below are the fiscal year 2014-2015 statistics: • the length of production (episodes and program running time); and • Weekly amount (time) of programming in • the budget of production (to be filed in Aboriginal languages: confidence with the Commission).

51 hours (based on the APTN North) To view APTN’s Independent Production Activity (Original Productions) for the fiscal year • Weekly and annual amount of French-language 2014‑2015, with the exemption of the production programs broadcast: budget that will be filed in confidence with the Commission, please refer to Attachment 23.5 hours per week (based on APTN East and Independent Production Activity (Original broadcast day reporting hours – Monday – Production) Fiscal Year 2014-2015. Sunday, 6 a.m. – 12 a.m.) A total of 1,404 hours is broadcast annually based upon a 24-hour period. Condition of Licence 12 [CRTC 2013-383] The broadcasting undertaking licenced hereby • Annual amount of English-language is designated as a Category A service. For the programming broadcast: purposes of these conditions of licence:

6,396 hours • All time periods shall be calculated according to Eastern Standard Time. Further, the terms • Annual amount of closed captioning of the “broadcast year” and “evening broadcast period” French-language and the English-language shall have the same meanings as those set out in programming broadcast. (Annual amount of hours the Television Broadcasting Regulations, 1987. based on a 24-hour reporting period.) • “Paid national advertising” shall mean advertising material as defined under theTelevision French: 100% or 1,404 hours Broadcasting Regulations, 1987, and that is English: 100% or 6,396 hours purchased at a national rate and receives national distribution on the service. Condition of Licence 11 [CRTC 2013-383] The licensee shall file, by no later than 30 November • The term “broadcast week” shall have the in each year, a report relating to its independent same meaning as that set out in the Radio production activity that shall include: Regulations, 1990.

• the name of the production for which APTN has APTN abides by the terms set out in the entered into a new production commitment; regulations under Condition of Licence 12. • the name of the production company;

• whether it is “related”;

• the region of production;

Sharing Our Stories 29 Programming | What’s On

Through documentaries, news magazines, dramas, entertainment specials, children’s series, cooking shows and education programs, APTN offers all Canadians a window into the remarkably diverse worlds of Indigenous Peoples in Canada and throughout the world.

The following is a sampling of some the new shows, including some world and network premieres that aired in the broadcast season 2014-2015.

Chefs Run Wild Fall (September – November)

Le Rythme THE DEERSKINS LE RYTHME

thedeerskins.com lerythme.ca

Launched: Launched: September 1, 2014 September 1, 2014 (World Premiere – French) (World Premiere – French and Mohawk) 13 x 30-minute episodes 13 x 30-minute episodes Documentary Series Children & Youth Series Follow eight young performers from Quebec’s A racy, new animated series about an Aboriginal First Nations as they learn the tools of the trade to family that is forced off the reserve and into a become a recording artist. Under the guidance of working class town where the predominantly non- Algonquin rapper Samian, they learn to trust their CATCH THE DREAM Aboriginal neighbours have some pretty strange inner artistic instincts and surpass themselves both catchthedream.tv notions of what Aboriginal Peoples are all about. in their everyday lives and creative spheres. Now they’re just trying to fit in, but it’s like putting a Launched: square peg in a round hole with a sledge hammer! It September 4, 2014 (World Premiere – English) takes lots of energy! 6 x 30-minute episodes Documentary Series

NATIVE PLANET Catch the Dream features 18 amazing achievers who nativeplanet.tv uncover the ingredients by which one can beat the odds: plenty of determination, a little generosity and Launched: some old-school faith. Their journeys cover the vast September 3, 2014 expertise of arts and culture, education, health and (World Premiere – English and Cree) sports – each shares their unique motivations and 6 x 60-minute episodes commonalities that helped them to come out on top. Documentary Series NUNAVIK SECRETS, SEASON TWO Native Planet takes you deep into the fascinating CHEFS RUN WILD Launched: Aboriginal communities and cultures where September 2, 2014 withoutborderschefs.com charismatic Aboriginal leaders are waging a (APTN Exclusivity – Broadcast in Inuktitut) passionate defence of the planet. As climate change Launched: 6 x 30-minute episodes and environment degradations dominate headlines September 3, 2014 (Network Premiere – English) Documentary Series and influence social change, this documentary January 5, 2015 (World Premiere – French) series intimately reveals an Indigenous perspective Not too many people have the chance to visit 15 x 30-minute episodes on issues that may soon determine the balance of Nunavik, a vast area located in the northern part of Reality Series humanity on Earth. Quebec. Nunavik Secrets takes viewers across this Three Canadian chefs exit the comforts of their beautiful region to discover its People, communities realm and don’t look back. A homegrown reality and secrets. series featuring chefs Chad, Lyndon and Clayton, who let loose through the detours and back routes of Asia – in the name of cuisine.

32 Sharing Our Stories NATURE OF THINGS ARCTIC AIR, SEASON THREE

Launched: Launched: September 4, 2014 (Network Premiere – English) November 9, 2014 (Network Premiere – English) 17 x 60-minute episodes 13 x 60-minutes episodes Documentary Series Drama Series

A documentary series created by the award-winning Adventure series set in the booming Arctic, about a scientist, environmentalist and broadcaster David maverick airline and the unconventional family who Suzuki. Stories guided by science, but presented in runs it. a way that humanizes each fascinating subject; it’s a Suzuki specialty of adventure, drama and insight. TAKUGINAI, SEASON 15

takuginai.ca

Launched: September 6, 2014 (World Premiere – English) September 7, 2014 (World Premiere – Inuktitut) 13 x 30-minute episodes Children & Youth Series

Takuginai is a series for kids but appeals to all ages featuring Johnny the lemming, other locally crafted puppets and young hosts. An educational show that BLACKSTONE, SEASON FOUR teaches Inuktitut counting, syllabics and cultural blackstonetheseries.com/ WARRIOR GAMES values with loads of fun mixed into the process. Launched: warriorgames.ca November 11, 2014 (World Premiere – English) AMY’S MYTHIC MORNING Launched: 8 x 60-minute episodes September 6, 2014 (World Premiere – English) Launched: Drama Series 13 x 30-minute episodes September 6, 2014 Intense, compelling and confrontational, Blackstone, Youth Series (World Premiere – English) season four continues to push the limits of the 8 x 30-minute episodes Host and apprentice Steve Sxwithul’txw’s new series’ notorious and distinctive edge in cable Children & Youth Series youth-focused series brings Aboriginal sports to the network style. It tackles storylines of human forefront. Amateur athletes from various territories Animated series that takes children on unique trafficking, the residual effects of residential schools mentor Steve through the play of traditional and journeys of discovery to reveal the value of problem and the high population of Aboriginal people in the contemporary games; the remarkable cultural solving. This is the kind of insight that only comes prison system. traditions, sport and well-being of youth are from the honourable experience and wisdom also praised. of Elders.

Sharing Our Stories 33 MOHAWK GIRLS, SEASONS ONE AND TWO

mohawkgirls.com

Launched: November 25, 2014 (World Premiere – English) 13 x 30-minute episodes Drama Series

Life on the “Rez” can prove challenging for the modern day Mohawk women. This new drama series follows the lives of four young women as CASHING IN, SEASON FOUR they struggle to walk the path their community LA LIGNE ROUGE has chosen for them. From finding love to finding a cashingintv.com lalignerouge.ca/le-film purpose in life, you’ll discover what it really means Launched: to be a Mohawk Girl in this lighthearted, sexy and Launched: November 18, 2014 (World Premiere – English) fun show. December 8, 2014 (World Premiere – French) 6 x 30-minute episodes 1 x 60-minute episode Drama Series Documentary One-Off

The North Beach Casino is a prosperous palace of La ligne rouge follows three young Aboriginal gaming recently acquired by Matthew Tommy and hockey players who share a passion for the sport his casino empire. Matthew’s mission is to make and a desire to excel. Watching them on the rink North Beach North America’s top First Nations and during four decisive moments in the school casino. Set on the Stonewalker First Nation, snug year, we encounter the people who are helping against an affluent Manitoba beach community, the them transform their dreams into a realities, and cast is a swirl of swindling executives, schemers and witness the positive impact of their commitment on colourful community members of all sorts. their families, parents and friends – in fact, on the whole community! LONGMIRE, SEASON THREE

Launched: November 28, 2014 (Network Premiere – English) 10 x 60-minute episodes Drama Series

Sheriff Walt Longmire (Robert Taylor) returns – chin up – to solve the perplexing mysteries of Absaroka County, Wyoming. Shaken by a series of recent overwhelming events, Longmire realizes a time will come when he needs to pull it together and carry on.

34 Sharing Our Stories Winter (December – February)

The Candy Show LA BRIGADE DES NATIONS

brigadedesnations.com

Launched: January 5, 2015 (World Premiere – French) 13 x 30-minute episodes Youth Series

Four teenagers from four different First Nations must unite forces to complete comical challenges set by their fellow community members. Every POTLATCH KEEPERS challenge completed lands them a donation of NIQITSIAT, SEASON NINE $1,000 toward the charity of their choice. potlatchkeepers.ca Launched: January 5, 2015 (Inuktitut) Launched: 13 x 30-minute episodes December 1, 2014 (Kwak’wala) Lifestyle Series December 3, 2014 (English) 1 x 60-minute episode Niqitsiat (Healthy Food) features Rebecca Veevee, Documentary One-Off a chef, who will spend time on the land gathering food and help anyone prepare a meal in their own Potlatch Keepers is a journey of self-discovery as kitchen, workplace or out on the land. three young Aboriginal women experience a cultural awakening that resonates with First Nations youth across Canada. NAGAMOWIN nagamowin.tv ADRÉNALINE, SEASON TWO MOOSEMEAT & MARMALADE Launched: adrenalinelaserie.tv moosemeatandmarmalade.com January 6, 2015 (World Premiere – English) 13 x 30-minute episodes Launched: Launched: Music & Variety Series January 5, 2015 (World Premiere – French) January 5, 2015 (World Premiere – English) 13 x 30-minute episodes January 8, 2015 (World Premiere – Cree) Aboriginal melody makers travel to communities Documentary Series 13 x 30-minute episodes and explore their musical worlds. From writing to Documentary Series the world premiere of their work in the form of a live Adrénaline follows a variety of extreme sports concert, amazing artists – solo or groups – face their and adventure fanatics as they rise to the top and Bush Cook Art Napoleon and Chef Dan Hayes are challenge head on to create their ultimate tribute become the role models of their community. Get from opposite sides of the pond and spectrums song for their host community. energized and pushed beyond unexplored limits of the culinary arts. Watch what boils down with the best rush of all. when they explore their contrasting worlds. It’s a highly entertaining exploration of culture, culinary traditions, worldview and lip-smacking fare.

36 Sharing Our Stories CHAOS AND COURAGE, SEASON TWO

chaosandcourage.com

Launched: January 8, 2015 (World Premiere – English) 13 x 30-minute episodes Documentary Series

Season two of this documentary series features Aboriginal women who go beyond the roles of first responders. This season focuses on the frontlines UNDEREXPOSED, SEASON TWO with youth workers, soldiers, midwives and more. HIT THE ICE, SEASON THREE Women in these critical roles are proven to benefit underexposed.tv hittheice.tv the advancement of all nations. Launched: Launched: January 6, 2015 (World Premiere – English) January 9, 2015 (World Premiere – English) 13 x 30-minute episodes 13 x 30-minute episodes Documentary Series Youth Series

Adrenaline abounds in the second season of this See dreams come true as the best young male documentary series with rising Aboriginal adventure Aboriginal hockey players come together for a two- sports media personality Mason Mashon and week NHL-like training camp. From physical training, photographer, writer and deluxe co-host Gracey on ice drills and different team building activities, Dove. Join them on their off the wall journeys prospects experience the highs and lows of the Hit throughout the eye-popping landscapes of The Ice experience. North America. THE CANDY SHOW, SEASON FIVE GUILT FREE ZONE thecandyshowtv.com theguiltfreezone.com Launched: Launched: January 6, 2015 (World Premiere – English) January 6, 2015 (World Premiere – English) 13 x 30-minute episodes 6 x 30-minute episodes Variety Series Music & Variety Series As the saying goes, you can never have too much Host Derek Miller masters the stage, enticing guests Candy! Get a front row seat to the most entertaining and viewers with his comedic antics and musical variety show on television. Candy Palmater delivers styling. He shakes off the Monday Blues with a her audacious comedy stylings and engages in witty marvelous medley of Aboriginal musicians, dancers repartee with her guests, who are drawn from all and comedians from across Canada. walks of life. Full of grit, truth and honest emotions.

Sharing Our Stories 37 Spring (March – May)

TAM TAM, SEASON FOUR

radiotam.tv

Launched: May 4, 2015 (World Premiere – French) 13 x 30-minute episodes Variety Series

TAM: where emerging talents meet seasoned musicians and authors. TAM is a showcase of exception; it has proven that it can launch careers.

LES SIOUI-BACON, SEASON THREE HARD ROCK MEDICAL, SEASON TWO – CYCLE 3 SOLSTICE CONCERTS 2014 siouibacon.tv hardrockmedical.com solsticeconcerts.ca

Launched: Launched: Launched: March 30, 2015 (World Premiere – French) April 4, 2015 (Network Premiere – English) May 5, 2015 (World Premiere – English) 9 x 30-minute episodes 8 x 30-minute episodes 7 x 30-minute episodes Comedy Series Drama Series Variety and Performing Arts Series

A blended family… the big city… new adventures… Follow a motley crew of students who face a Capturing the energy and excitement of Aboriginal rollercoaster relationships… This makes for great myriad of personal and emotional challenges as Day Live, The Solstice Concerts Series highlights TV! Les Sioui-Bacon, a fun, upbeat, touching and they navigate their way through the most unusual APTN’s signature concert and live event, featuring witty series. medical landscape in the world, a medical school amazing performances and never before seen set deep in the heart of the Canadian Shield in footage… including performances and exclusive Northern Ontario. backstage interviews with the artists.

Sharing Our Stories 39 Summer (June – August)

Aboriginal Day Live (Edmonton, Alberta) 22ND ANNUAL INDSPIRE AWARDS ABORIGINAL DAY LIVE! 2015 indspire.ca aboriginaldaylive.ca

Launched: Launched: June 19, 2015 (World Premiere – English) June 20, 2015 (World Premiere – English) 1 x 90 minutes 1 x 4-hour Live Event Special Event Variety and Performing Arts Live Event

A star-studded night of great Indigenous talent and APTN’s Aboriginal Day Live! 2015 celebrates a tribute to 14 remarkable Canadians. National Aboriginal Day and the summer solstice with the biggest names in Aboriginal music and Featuring performances by LightningCloud, Tanya television! Live concert from both Winnipeg and Tagaq and Candy Palmater, and hosted by Lorne Edmonton stages. Cardinal and Kyle Nobess.

Sharing Our Stories 41 Aboriginal Day Live & Celebration

Winnipeg, Manitoba APTN is more than Canada’s only supported the event coordination through its Civic historical Forks site – a traditional meeting place for independent national Aboriginal Event Office and Aboriginal Relations Office. Also, all people – in Winnipeg, Manitoba, to the addition Mayor Don Iveson represented the city at the of the twin stage performances from different television network. Aboriginal Day celebrations and proclaimed June 21, 2015, to be locations across the country, Aboriginal Day Live & Live & Celebration is APTN’s annual National Aboriginal Day in Alberta’s capital city. Celebration has grown year to year and continues event that celebrates the spirit of to expand its grassroots reach to Aboriginal In Winnipeg, the celebration was expanded to sharing, conveys stories, and showcases communities across the country. include a robust APTN Kids Zone along with the the talent of Aboriginal Peoples on day-long celebration stage, powwow and skate MOVING FORWARD multi‑platform formats. park competitions. New to the festival was a Canadians are celebrating the diverse backgrounds SPOTLIGHT ON SUCCESS collaboration with Manitoba Music that brought of Aboriginal Peoples more than in the past, and together music industry delegates from recording tune into APTN in increasing numbers to experience 2014-2015 Accomplishments and management groups and Aboriginal artists to a our rich stories. On June 25, 2016, the network looks Every year, APTN produces the largest celebration three-day gathering. The festival has now developed forward to hosting its 10th annual Aboriginal Day Live of National Aboriginal Day in Canada. Thousands a new component dedicated to the creation of (formerly Aboriginal Day Live & Celebration), and it attend to show their support for this event to see career advancement opportunities for artists. will be bigger, brighter and more dynamic to signify the event’s growth and progressive influence in the best and brightest Indigenous artists from From its debut at an outdoor park outside APTN’s recognition of Canada’s National Aboriginal Day. across North America perform live. headquarters in downtown Winnipeg to the HONOURING NATIONAL ABORIGINAL DAY The 2015 edition proved to be another successful celebration with gatherings in Edmonton, Alberta 2007 Broadcast live from APTN studios in Winnipeg, MB and Winnipeg, Manitoba. The attendance at the twin stages was more than 50,000 people for 2008 Broadcast live from The Forks, Winnipeg, MB and Yellowknife, NWT the day‑long festivities and evening concerts. In addition, more than 365,000 viewers tuned into 2009 Broadcast live from The Forks, Winnipeg, MB and Whitehorse, YT the live on-air and online broadcast, and more than 800,000 listeners in total radio reach among our 2010 Broadcast live from The Forks, Winnipeg, MB and Ottawa, ON Aboriginal radio partners across Canada.

The event’s success is seen in the embrace of the 2011 Broadcast live from The Forks, Winnipeg, MB (no twin stage) production by every new community. Through Aboriginal Day Live and Celebration, entire cities 2012 Broadcast live from The Forks, Winnipeg, MB and Regina, SK come together to celebrate diverse Aboriginal culture and talent that bridges the relationship 2013 Broadcast live from The Forks, Winnipeg, MB and Iqaluit, NT between Aboriginal and non-Aboriginal Peoples. The City of Edmonton truly welcomed the event, 2014 Broadcast live from The Forks, Winnipeg, MB and Halifax, NS and the production received the largest contribution to date from its twin stage host city. The city not 2015 Broadcast live from The Forks, Winnipeg, MB and Edmonton, AB only contributed $100,000 to the event but also

Sharing Our Stories 43 Aboriginal Peoples Television Network P: 204.947.9331 339 Portage Avenue F: 204.947.9307 Winnipeg, Manitoba R3B 2C3 Toll-Free: 1.888.278.8862 Canada aptn.ca