Audiovisual Media Landscape in Lithuania
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AUDIOVISUAL MEDIA LANDSCAPE IN LITHUANIA Nerijus Maliukevičius Executive director RADIO AND TELEVISION COMMISSION OF LITHUANIA www.rtk.lt RADIO AND TELEVISION COMMISSION OF LITHUANIA 11 Members delegated in 2013 for a four year period by: President of the Republic - 2 members Parliament - 3 members Association of Artists – 3 members Union of Journalists – 1 member Association of Journalists – 1 member Lithuanian Bishops’ Conference – 1 member Chairman and Vice-Chairman appointed by the Parliament for the term of 2 years. FINANCING OF THE COMMISSION 0,6% of audiovisual sector revenues transferred every quater COMMISSION ACCOUNT Commission transfers the money Gets the money to the state budget from Finance Ministery according to long-term strategic plan PBS revenues, 2012 5,2 EUR m Advertising 13 EUR m revenues 25% 1 EUR m State funds Other 69% commercial revenues 6% 3 TV programmes 3 radio programmes PSB advertising revenues All RTV advertising revenues 9% 91% Dynamics of revenues of the audiovisual sector 70 m 47 m 44 m Television 40 m Rebroadcasters Radio 14,7 m 7,7 m 7 m 2004 2005 2006 2007 2008 2009 2010 2011 2012 SHARE OF INCOME BY MEDIA CHANNELS - 2012, TNS LT INSIDE ADVERTISEMENT CINEMA 0,93% 0,41% OUTDOOR MAGAZINES ADVERTISEMENT 10,20% 6,56% INTERNET 9,91% TELEVISION 47,80% NEWSPAPERS 16,32% RADIO 7,87% AVERAGE SHARE OF RADIO STATIONS - SPRING, 2013, TNS LT M-1 OTHER M-1 plius 16,6% 27,2% 4,8% Lietus 14,6% LRT Radijas 19,8% Pūkas 7,6% Radiocentras Power Hit Radio 7,1% 3,6% Russkoje Radio Baltija Zip FM 5,6% 3,1% TV reception by platform - January 1, 2013 m. Number of households - 1 260 000* 43%; 541 684 34%; 430 144 8%; 8%; 6%; 100 000 100 000 1%; 70 715 17 506 Cable TV MMDS Satellite TV IPTV DTT Free to air TV Audience share of national television channels, July, 2013 LRT TELEVIZIJA 7,7 LRT KULTŪRA 1,1 LNK 16,2 BTV 6,8 TV1 3,9 INFO TV 2,7 LIUKS! 1 TV3 13,9 TV6 4,8 TV8 2,2 Lrytas.TV 3,1 MTG group: TV3, TV6, TV8 20,9% Other TV: 22% PSB – LRT 8,8% Russian programmes: MG Baltic NTV MIR, group: REN LIETUVA, LNK, TV1, BTV, RTR PLANETA, INFO TV, LIUKS! PBK 30,6% 17,4% National DTT platform LRT TELEVIZIJA BBC WORLD NEWS LIETUVOS RYTAS.TV TV POLONIA LRT KULTŪRA ROSIJA RTR TRAVEL MTV EUROPE CHANNEL/PLAYBOY LNK RTVi ANIMAL PLANET EURONEWS INFO TV PBK NATIONAL SONY GEOGRAPHIC ENTERTAINMENT CHANNEL TELEVISION LIUKS! NBA TV DISCOVERY WORLD EUROSPORT2 TV1 VH1 DISCOVERY CHANNEL NICKELODEON TV6 BALTICUM DISCOVERY SCIENCE CNN AUKSINIS INTERNATIONAL TV3 CARTOON EUROSPORT TLC NETWORK/TCM BTV SPORT1 ANIMAL PLANET RTL TV8 PINGVINUKAS DIVA UNIVERSAL BABY TV Revenues of the audiovisual sector 4 national TV programmes 11 national TV programmes 11 Television 4 Rebroadcasters Radio 2004 2005 2006 2007 2008 2009 2010 2011 2012 LRT journalist Algimantas Čekuolis, 82 signs his book at the Vilnius book fair .