Advances in Social Science, Education and Humanities Research, volume 207 3rd International Conference on Creative Media, Design and Technology (REKA 2018) Optimize The Placement Of Print Advertisement And Signage By Anamorphic Illusion Ho Jie Lin Mohammad Khizal Saat Tetriana Ahmad Fauzi School of the Arts, School of the Arts, School of the Arts, Universiti Sains Malaysia Universiti Sains Malaysia Universiti Sains Malaysia Penang, Malaysia Penang, Malaysia Penang, Malaysia
[email protected] [email protected] [email protected] Abstract Print advertisement is a mean to communicate about products, services or ideas which is intended to inform or influence people who received the message that is usually persuasive by nature and paid by the related sponsors. Strategic placement of advertisement and signage is one of the crucial key of effective communication. Brand recognition can be built through a well designed advertising which is strategically placed. A well develop media placement plan can save marketer from unnecessary and wasteful spending. Placement of advertisement and signage is often constrained by the space and structure of place or location. Visual placement is referring to the place in which a message is portrayed and displayed. The limitation includes the structure of building, the size and space of the placement and the viewing perspective of viewers. This research aimed to study anamorphic illusion as a new creative visual language to deliver message in advertisement to the audience. It also explored the relationship between the laws of perspective and the message portraying tactics and styles. With the analysis of the above study, it will develop a new artistic technique to optimize the visibility of message by overcoming the limitation of visual placement.