2012 Corporate Partnership Overview CDGA Partner Program

Why partner with the CDGA? HISTORY The Association has served the avid golfing community of since its founding in 1914 by 25 -area country clubs SIZE The fourth-largest regional golf association in the country, the CDGA has more than 390 member clubs and 80,000 individual members DEMOGRAPHICS Members are well-educated, highly-affluent and very successful businessmen and women who are passionate about golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, television, internet, email, program/event sponsorship, corporate entertainment and hospitality DELIVERY The Association prides itself on over-delivering and catering to the needs of its Partners COST We will work with Partners to create a customized package, directly reaching a high-end demographic at an affordable price

Communication Vehicles CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association TELEVISION “Chicago District Golfer” will produce six episodes to air on Comcast SportsNet INTERNET CDGA.org, receives more than 16 MILLION page views annually E-MAIL More than 65,000 subscribers receive CDGA e-communications throughout the year PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGA HOSPITALITY Tee it up at some of the finest clubs in the District, Sponsor Day at Cog Hill, Sponsor Trip to Erin Hills About The CDGA

BACKGROUND • Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Chicago District • More than 390 member clubs and nearly 81,000 individual members in Illinois, Michigan, Wisconsin and Indiana • Directed by a District-wide Board of Directors and an advisory committee of past presidents • Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill.

SERVICES • Licensed by the USGA to provide a USGA Index® to all members • Course measuring and rating • Conduct more than 50 amateur tournaments annually • Interpretation of the Rules of Golf • Provide educational seminars and professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research

MEMBER BENEFITS • USGA Handicap Index® • Subscription to Chicago District Golfer magazine • Membership Card • Gold Membership • Exclusive tournament opportunities • Special offers and discounts from CDGA partners and member clubs • Playing opportunities at CDGA Member Days

SUNSHINE THROUGH GOLF FOUNDATION 81st Illinois State Amateur champion, Brad Hopfinger • The charitable arm of the CDGA, founded in 1944 • Based on the mission: Bringing joy to people with special needs through golf • Partners with special recreation associations to conduct 89 golf camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals • Provide grants for allied associations including the Kids Golf Foundation, RevelationGolf and Special Olympics of Illinois CDGA MEMBER CLUBS

Regional breakdown of the CDGA’s more than 390 member clubs… CHICAGO METRO EAST CENTRAL Beverly CC (Chicago) Bloomington CC (Bloomington) Chicago Highlands (Westchester) Canyata (Marshall) Cog Hill G&CC (Lemont) Champaign CC (Champaign) The Glen Club (Glenview) Crestwicke CC (Bloomington) Olympia Fields CC (Olympia Fields) Stone Creek GC (Urbana)

METRO NORTH WEST CENTRAL Conway Farms GC (Lake Forest) Country Club of Peoria (Peoria) Kemper Lakes GC (Kildeer) Illini CC (Springfield) Knollwood Club (Lake Forest) The Rail GC (Springfield) Lake Geneva CC (Lake Geneva, Wis.) Soangetaha CC (Galesburg) Shoreacres (Lake Bluff) WeaverRidge GC (Peoria)

METRO WEST NORTH WEST Butler National GC (Oak Brook) Eagle Ridge Resort & Spa (Galena) Cantigny Golf (Wheaton) TPC Deere Run (Silvis) Chicago GC (Wheaton) Medinah CC (Medinah) NORTH CENTRAL CHICAGO METRO Primarily Cook County Rich Harvest Farms (Sugar Grove) Aldeen GC (Rockford) METRO SOUTH Primarily Grundy, Kankakee and Will counties Kishwaukee CC (DeKalb) plus member clubs in Indiana and Michigan METRO SOUTH Rockford CC (Rockford) METRO WEST Primarily DuPage and Kane counties Bolingbrook GC (Bolingbrook) Oak Club of Genoa (Genoa) METRO NORTH Primarily Lake and McHenry counties Dunes Club (New Buffalo, Mich.) plus member clubs in Wisconsin Joliet CC (Joliet) The Southern Illinois Golf NORTH CENTRAL DeKalb, Rockford, LaSalle-Peru Kankakee CC (Kankakee) Association (SIGA) services nearly NORTH WEST Galena, Quad Cities Point O’Woods G&CC (Benton Harbor, Mich.) 40 golf courses in the southern EAST CENTRAL Bloomington-Normal, Champaign-Urbana portion of Illinois. WEST CENTRAL Peoria, Galesburg, Springfield

CDGA member clubs have hosted numerous USGA and PGA Championships. Medinah CC will host the 2012 and TPC Deere Run is the site of an annual PGA Tour event, the John Deere Classic. CDGA MEMBEr Demographics

GENERAL MISCELLANEOUS • Male - 79% • Lexus (10%) is the most owned primary vehicle of members • Female - 21% • CDGA members average 5 trips annually longer than one day’s duration • Between the age of 25 and 54 - 51% • 64% of CDGA members are also members of a hotel rewards program • Married - 85% • 70% dine out at least once a week with 41% eating out two or more times a week • 95% own a computer, 72% own an HDTV and 40% own a PDA/Blackberry OCCUPATION • Professional/Managerial - 36% CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2011) • Business Owner/Partner - 27% • Total active individual CDGA members - 81,511 • Sales/Marketing - 17% • Private Country Club members - 40,690 (49.9%) • C-Level Executive - 8% • Public Course members - 37,669 (46.2%) • Semi-Private Club members - 2,145 (2.6%) EDUCATION • Clubs Without Real Estate members - 1,007 (1.2%) • Attended College - 93% • Male individual members - 64,312 (78.9%) • Graduated from a four-year college/university - 76% • Female individual members - 17,199 (21.1%) • Earned a Masters/Doctorate degree - 30% ROUNDS PLAYED (2011) INCOME & INVESTMENTS • Total rounds posted - 1,670,334 • Average Household Income: $179,199 • Rounds posted by Private Country Club • Average Value of Investment Portfolio: $514,357 members - 916,236 • Rounds posted by Public Course members - 842,446 REAL ESTATE • Rounds posted on the CDGA website • Own Primary Residence - 95% (cdga.org) - 547,063 • Average Value of Primary Residence: $534,783 • Own Secondary Home/Condo - 22% • Average Value of Secondary Residence: $454,113

LENGTH OF CDGA MEMBERSHIP • Less than 2 years - 11% • 2 to 3 years - 10% • 3 to 5 years - 23% • 5 to 9 years - 19% • 10+ years - 37%

Research Source: Golf Datatech Member Survey (November 2008) and AdminEscape Handicap Software (2011) 2011 Corporate Partners

® Chicago District Golfer

Chicago District Golfer is the official publication of the Chicago District Golf Association

• Six (6) issues published annually, including the digest-sized Green Book Course Directory in mid-April • Delivered directly to more than 60,000 golfing households GOLDEN ANNIVERSARY THE RADIX CUP TURNS 50 One copy per member address WHAT’S NEW EQUIPMENT AND OTHER ITEMS THAT WILL GET OUR Unlike other area publications, circulation does not rely on bulk distribution to golf courses ATTENTION IN 2011 • With articles from the best golf writers in the District, full-color photography and high-quality design, Chicago District Golfer is the area’s premier golf publication On the Winter • Chicago District Golfer provides readers with a package of interesting articles and information about MARKIT’S A GOOD TIME TO BE A JUNE 2011 | $2.95 WWW.CDGA.ORG Tr av el TOUR PRO WITH TIES TO A trio of winter getaways plus two THE CHICAGO DISTRICT, AS destinations for your 2012 list TWO-TIME WINNER MARK golf at all levels with an emphasis on the game locally WILSON REALIZES

• Speaks to members’ passion for the game by touching on the people, places, trends and events that are $2.95 | NOVEMBER 2011 | WWW.CDGA.ORG part of their golfing life and lifestyle CDG has low duplicates FULL-COLOR ADVERTISING RATES with other titles: (Rates are NET) AD CLOSE DATES Golf Digest (52%) Note: CDGA member clubs receive a 10% discount on advertising rates Note: Ad materials are due ONE WEEK after the ad close date GOLF Magazine (35%) Space Size 1x 3x 4x 6x Issue Ad Close In Home Date GOLFWEEK (28%) Full Page $5,490 $5,216 $4,868 $4,694 April (Digest Size) February 23 April 11 Sports Illustrated (20%) Two-Thirds Page $3,843 $3,651 $3,407 $3,286 June April 23 May 30 CHICAGO Magazine (16%) Half Page $3,019 $2,869 $2,677 $2,581 July May 21 June 27 CRAIN’s Chicago Business (15%) One-Third Page $2,105 $1,999 $1,866 $1,799 August June 25 August 1 TIME (11%) Quarter Page $1,578 $1,499 $1,399 $1,350 September July 23 August 29 NEWSWEEK (11%) One-Sixth Page $1,098 $1,043 $973 $938 November October 8 November 14 GOLF Chicago (5%)

As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) – one of the most respected names in golf journalism – continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer. Chicago District Golfer TV

• “Chicago District Golfer” will produce six (6) half-hour episodes in 2012 • A new episode will air monthly from April through September • Typical timeslot is 5:30 p.m. the first Sunday of the month, replay times will vary • Each episode will receive weekly replays throughout the month • All episodes of “Chicago District Golfer” will air exclusively on Comcast SportsNet Chicago, home of the Blackhawks, Bulls, Cubs and White Sox • Full episodes will also be available on CDGA.org Hosted by Jill Carlson • “Chicago District Golfer” is hosted by long-time sports reporter and avid golfer Jill Carlson • As with Chicago District Golfer magazine, the TV show covers the game from a local perspective focusing on the people, places and events that most interest the avid golfers of Illinois

In addition to various feature stories, “Chicago District Golfer” will have regular segments including:

The Pro Shop The latest and greatest in golf equipment and gadgets The Lesson Tee Golf tips from leading area golf professionals Golf School Classes in the basic etiquette of the gentlemen’s game Gems of the CDGA Featuring the signature golf holes throughout the area The Rule Book A look at some of the unique rules of the game

ADVERTISING OPPORTUNITIES Additional sponsorship opportunities are available

SEGMENT SPONSORSHIP $1,500 per show or $7,500 for full season Comcast SportsNet Chicago is the home Sponsorship includes opening, segment billboard plus one (1) :30 commercial per show of the Blackhawks, Bulls, Cubs and White :30 COMMERCIAL* $1,000 per show, $2,500 for three shows or $5,000 for full season Sox and reaches over seven million homes :10 BILLBOARD COMMERCIAL $500 per show, $1,250 for three shows or $2,500 for full season throughout the United States. All episodes of “Chicago District Golfer” TV will be *“Chicago District Golfer” production partner can produce a :30 commercial for a one-time fee of $1,000 broadcast in spectacular high definition. CDGA.org

Our website, CDGA.org, receives more than 16 MILLION page views annually

HOMEPAGE • Provides visitors with detailed information about CDGA activities and services • Latest announcements from the CDGA and allied golf associations • Complete listing of all CDGA member clubs • News and articles from the professional golf world via Golfweek.com • CDGA Store allows members to purchase CDGA-logo products from Adidas Golf • Archived issues of Chicago District Golfer magazine • Corporate Partner profiles • The Tee Box provides details of special offers from Partners and member clubs

MY CDGA CADDIE • Provides members with their own personalized web page within CDGA.org • Members can post scores, track handicap index, book tee times and much more

TOURNAMENT HEADQUARTERS • Complete information on the CDGA Tournament Program including event schedule, tee-times and tournament results

CDGA VIDEO PLAYER • Showcases recent clips from “Chicago District Golfer” and other local events

ADVERTISING RATES Monthly Page Views Banner April – Oct. Nov. – March January February March April May June 120x240 $1,000/month $500/month 307,944 285,403 433,244 1,129,205 1,822,233 2,213,885 120x600 $1,250/month $750/month

July August September October November December Advertising Specifications • Available banner positions: 120x240 and 120x600 2,261,698 2,227,077 1,433,474 933,855 350,261 221,457 • Acceptable ad formats: JPEG, GIF (static or animated) and SWF (Flash) Scorecard e-revision

• The CDGA’s electronic newsletter • Currently distributed to more than 40,000 email addresses • The Scorecard E-Revision is sent on the 1st and 15th of every month • Provides members with their up-to-date USGA Handicap Index® as well as the latest news from the CDGA and Sunshine Through Golf Foundation • Banner Advertisements available in two (2) locations Main Category, 370 pixels wide x 60 pixels high Right Rail, 120 pixels wide x 240 pixels high • No flash banners, JPEG format preferred, GIF static files accepted • Detailed tracking reports provided through SubscriberMail

2011 SCORECARD E-Revision Averages

Number of Recipients: 37,998 Unique Opens: 16,771 (44.14%) Total Opens: 29,791 (78.4%) Total Banner Ad Clicks: 282

ADVERTISING RATES Main Category (370 x 60) Right Rail (120x240) 1 issue: $1,500 1 issue: $1,250 3 issues: $3,750 3 issues: $3,000 Advertising Specifications 6 issues: $6,000 6 issues: $5,000 • Available banner positions: 120x240 and 120x600 12 issues: $10,000 12 issues: $8,000 • Acceptable ad formats: JPEG, GIF (static or animated) and SWF (Flash) Special Membership Offers

EXTEND A SPECIAL OFFER TO CDGA MEMBERS… 2011 SPECIAL MEMBERSHIP OFFERS INCLUDED...

ARLINGTON PARK • Arlington Park offered CDGA members a 20% discount on general admission and select box seats to the Arlington Million, the biggest racing event of the summer CHICAGO BLACKHAWKS • The Blackhawks reserved more than 1,200 tickets to select games for the 2011-2012 season exclusively for CDGA members to purchase • A unique Ticketmaster website listed last-minute Blackhawks ticket availability in the Tee Box section of CDGA.org CHICAGO WOLVES • The four-time league champions provided ticket discounts of up to 20% to members in addition to product promotions with ticket purchase CHICAGO WHITE SOX • The White Sox offered CDGA members the ability to purchase individual game tickets to the Gold Coast Ticket Club, a premium seating location, typically only offered as a full season plan • Discounted tickets to select games at U.S. Cellular Field SIX FLAGS GREAT AMERICA • Tickets to the area’s premier theme park, Six Flags Great America and Hurricane Harbor, were available for a reduced rate during a four-day period in July • Six Flags Fright Fest tickets were available for a reduced rate during a four-day period in October to CDGA member, family and friends OTHERS • Various BMW Championship ticket offers • Special VIP ticket offers to Live Nation events Entertainment & Hospitality

IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES ... SPONSOR TRIP • In 2012 the CDGA will host its Corporate Partners on a weekend excursion to Erin Hills in Hartford, Wis., site of the 2017 U.S. Open • Trip includes hotel accommodations, a group dinner and multiple rounds of golf

CDGA MEMBER TRIP • Each November, the CDGA conducts a Fall Golf Excursion to a world-class golf destination (Pebble Beach, Pinehurst, Bandon Dunes) • Trip includes hotel accommodations, group dinners and multiple rounds of golf

SPONSOR DAY • The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club • The day includes 18 holes on Cog Hill’s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters Contact

All CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs.

Thank you for your time and consideration!

Andrew Louthain Senior Director of Corporate Partnerships Chicago District Golf Association (630) 685-2321 - Fax: (630) 257-2088 [email protected] www.cdga.org

Midwest Golf House Complex | 11855 Archer Avenue | Lemont, IL 60439