2012 Corporate Partnership Overview CDGA Partner Program Why partner with the CDGA? HISTORY The Association has served the avid golfing community of Illinois since its founding in 1914 by 25 Chicago-area country clubs SIZE The fourth-largest regional golf association in the country, the CDGA has more than 390 member clubs and 80,000 individual members DEMOGRAPHICS Members are well-educated, highly-affluent and very successful businessmen and women who are passionate about golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, television, internet, email, program/event sponsorship, corporate entertainment and hospitality DELIVERY The Association prides itself on over-delivering and catering to the needs of its Partners COST We will work with Partners to create a customized package, directly reaching a high-end demographic at an affordable price Communication Vehicles CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association TELEVISION “Chicago District Golfer” will produce six episodes to air on Comcast SportsNet INTERNET CDGA.org, receives more than 16 MILLION page views annually E-MAIL More than 65,000 subscribers receive CDGA e-communications throughout the year PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGA HOSPITALITY Tee it up at some of the finest clubs in the District, Sponsor Day at Cog Hill, Sponsor Trip to Erin Hills About The CDGA BACKGROUND • Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Chicago District • More than 390 member clubs and nearly 81,000 individual members in Illinois, Michigan, Wisconsin and Indiana • Directed by a District-wide Board of Directors and an advisory committee of past presidents • Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill. SERVICES • Licensed by the USGA to provide a USGA Handicap Index® to all members • Course measuring and rating • Conduct more than 50 amateur tournaments annually • Interpretation of the Rules of Golf • Provide educational seminars and professional expertise on a variety of subjects including the Rules of Golf, golf course operations and turfgrass research MEMBER BENEFITS • USGA Handicap Index® • Subscription to Chicago District Golfer magazine • Membership Card • Gold Membership • Exclusive tournament opportunities • Special offers and discounts from CDGA partners and member clubs • Playing opportunities at CDGA Member Days SUNSHINE THROUGH GOLF FOUNDATION 81st Illinois State Amateur champion, Brad Hopfinger • The charitable arm of the CDGA, founded in 1944 • Based on the mission: Bringing joy to people with special needs through golf • Partners with special recreation associations to conduct 89 golf camps annually at member clubs and the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals • Provide grants for allied associations including the Kids Golf Foundation, RevelationGolf and Special Olympics of Illinois CDGA MEMBER CLUBS Regional breakdown of the CDGA’s more than 390 member clubs… CHICAGO METRO EAST CENTRAL Beverly CC (Chicago) Bloomington CC (Bloomington) Chicago Highlands (Westchester) Canyata (Marshall) Cog Hill G&CC (Lemont) Champaign CC (Champaign) The Glen Club (Glenview) Crestwicke CC (Bloomington) Olympia Fields CC (Olympia Fields) Stone Creek GC (Urbana) METRO NORTH WEST CENTRAL Conway Farms GC (Lake Forest) Country Club of Peoria (Peoria) Kemper Lakes GC (Kildeer) Illini CC (Springfield) Knollwood Club (Lake Forest) The Rail GC (Springfield) Lake Geneva CC (Lake Geneva, Wis.) Soangetaha CC (Galesburg) Shoreacres (Lake Bluff) WeaverRidge GC (Peoria) METRO WEST NORTH WEST Butler National GC (Oak Brook) Eagle Ridge Resort & Spa (Galena) Cantigny Golf (Wheaton) TPC Deere Run (Silvis) Chicago GC (Wheaton) Medinah CC (Medinah) NORTH CENTRAL CHICAGO METRO Primarily Cook County Rich Harvest Farms (Sugar Grove) Aldeen GC (Rockford) METRO SOUTH Primarily Grundy, Kankakee and Will counties Kishwaukee CC (DeKalb) plus member clubs in Indiana and Michigan METRO SOUTH Rockford CC (Rockford) METRO WEST Primarily DuPage and Kane counties Bolingbrook GC (Bolingbrook) Oak Club of Genoa (Genoa) METRO NORTH Primarily Lake and McHenry counties Dunes Club (New Buffalo, Mich.) plus member clubs in Wisconsin Joliet CC (Joliet) The Southern Illinois Golf NORTH CENTRAL DeKalb, Rockford, LaSalle-Peru Kankakee CC (Kankakee) Association (SIGA) services nearly NORTH WEST Galena, Quad Cities Point O’Woods G&CC (Benton Harbor, Mich.) 40 golf courses in the southern EAST CENTRAL Bloomington-Normal, Champaign-Urbana portion of Illinois. WEST CENTRAL Peoria, Galesburg, Springfield CDGA member clubs have hosted numerous USGA and PGA Championships. Medinah CC will host the 2012 Ryder Cup and TPC Deere Run is the site of an annual PGA Tour event, the John Deere Classic. CDGA MEMBEr Demographics GENERAL MISCELLANEOUS • Male - 79% • Lexus (10%) is the most owned primary vehicle of members • Female - 21% • CDGA members average 5 trips annually longer than one day’s duration • Between the age of 25 and 54 - 51% • 64% of CDGA members are also members of a hotel rewards program • Married - 85% • 70% dine out at least once a week with 41% eating out two or more times a week • 95% own a computer, 72% own an HDTV and 40% own a PDA/Blackberry OCCUPATION • Professional/Managerial - 36% CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2011) • Business Owner/Partner - 27% • Total active individual CDGA members - 81,511 • Sales/Marketing - 17% • Private Country Club members - 40,690 (49.9%) • C-Level Executive - 8% • Public Course members - 37,669 (46.2%) • Semi-Private Club members - 2,145 (2.6%) EDUCATION • Clubs Without Real Estate members - 1,007 (1.2%) • Attended College - 93% • Male individual members - 64,312 (78.9%) • Graduated from a four-year college/university - 76% • Female individual members - 17,199 (21.1%) • Earned a Masters/Doctorate degree - 30% ROUNDS PLAYED (2011) INCOME & INVESTMENTS • Total rounds posted - 1,670,334 • Average Household Income: $179,199 • Rounds posted by Private Country Club • Average Value of Investment Portfolio: $514,357 members - 916,236 • Rounds posted by Public Course members - 842,446 REAL ESTATE • Rounds posted on the CDGA website • Own Primary Residence - 95% (cdga.org) - 547,063 • Average Value of Primary Residence: $534,783 • Own Secondary Home/Condo - 22% • Average Value of Secondary Residence: $454,113 LENGTH OF CDGA MEMBERSHIP • Less than 2 years - 11% • 2 to 3 years - 10% • 3 to 5 years - 23% • 5 to 9 years - 19% • 10+ years - 37% Research Source: Golf Datatech Member Survey (November 2008) and AdminEscape Handicap Software (2011) 2011 Corporate Partners ® Chicago District Golfer Chicago District Golfer is the official publication of the Chicago District Golf Association • Six (6) issues published annually, including the digest-sized Green Book Course Directory in mid-April • Delivered directly to more than 60,000 golfing households GOLDEN ANNIVERSARY THE RADIX CUP TURNS 50 One copy per member address WHAT’S NEW EQUIPMENT AND OTHER ITEMS THAT WILL GET OUR Unlike other area publications, circulation does not rely on bulk distribution to golf courses ATTENTION IN 2011 • With articles from the best golf writers in the District, full-color photography and high-quality design, Chicago District Golfer is the area’s premier golf publication On the WINTER • Chicago District Golfer provides readers with a package of interesting articles and information about MARKIT’S A GOOD TIME TO BE A JUNE 2011 | $2.95 WWW.CDGA.ORG TR AV EL TOUR PRO WITH TIES TO A trio of winter getaways plus two THE CHICAGO DISTRICT, AS destinations for your 2012 list TWO-TIME WINNER MARK golf at all levels with an emphasis on the game locally WILSON REALIZES • Speaks to members’ passion for the game by touching on the people, places, trends and events that are $2.95 | NOVEMBER 2011 | WWW.CDGA.ORG part of their golfing life and lifestyle CDG has low duplicates FULL-COLOR ADVERTISING RATES with other titles: (Rates are NET) AD CLOSE DATES Golf Digest (52%) Note: CDGA member clubs receive a 10% discount on advertising rates Note: Ad materials are due ONE WEEK after the ad close date GOLF Magazine (35%) Space Size 1x 3x 4x 6x Issue Ad Close In Home Date GOLFWEEK (28%) Full Page $5,490 $5,216 $4,868 $4,694 April (Digest Size) February 23 April 11 Sports Illustrated (20%) Two-Thirds Page $3,843 $3,651 $3,407 $3,286 June April 23 May 30 CHICAGO Magazine (16%) Half Page $3,019 $2,869 $2,677 $2,581 July May 21 June 27 CRAIN’s Chicago Business (15%) One-Third Page $2,105 $1,999 $1,866 $1,799 August June 25 August 1 TIME (11%) Quarter Page $1,578 $1,499 $1,399 $1,350 September July 23 August 29 NEWSWEEK (11%) One-Sixth Page $1,098 $1,043 $973 $938 November October 8 November 14 GOLF Chicago (5%) As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) – one of the most respected names in golf journalism – continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer. Chicago District Golfer TV • “Chicago District Golfer” will produce six (6) half-hour episodes in 2012 • A new episode will air monthly from April through September • Typical timeslot is 5:30 p.m. the first Sunday of the month, replay times will vary • Each episode will receive weekly replays throughout the month • All episodes of “Chicago District Golfer” will air exclusively